Self Promotion And The Music Business

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There’s something weird going on at the moment with the music business. I’m unsure where to point fingers, but I’ll explain what I’m seeing, and perhaps you’ll understand what I mean.

As you know, I’m not new to music making or the business. My first record was out in 1999, and since then, I’ve seen the business change much, going through mutations, transformations, and various crises. From the whole peer-to-peer system, Netlabels, and music piracy to the appearance of streaming services and the almost crash of vinyl record sales to the huge boom.

As they say in Buddhism, change itself is the only thing that doesn’t change.

Looking at how things are going at the moment, we have many options, both for making music and consuming it. We’re being almost feed fed to new music multiple times a day. It’s hard to keep up and dive deeply into the music because we’re chasing everything we might miss. 2024 is the first year I bought plugins and things, and then the week after, I completely forgot about them because something else came up. It’s hard to think there was a time when we’d see new interesting audio tools coming every 3-6 months.

For many musicians, this situation raises multiple questions as the challenge of being heard and seen becomes more than a puzzle. For many newcomers, being able to finish a song and then publish it with a few clicks motivates them to enter the electronic music world. There’s a brutal awakening down the road when there are not many results.

 

In the past years, we’ve been sold that we could reach out to the entire world with the abundance of music promotion options available on the market. But it is clear that after some experimentation, these false premises left us a bit lost on what those tools are doing. James Blake even said he couldn’t reach out to his fans, so he started his platform. He’s not wrong, though, because when one posts to their fan, it seems like social media are trimming the size of people who will see it to a bare minimum. I’ll see an artist share their new release multiple times a day, and the number of likes I see is often around 10, sometimes more if the artist is widely known. I have 17k followers on Soundcloud, yet only 10-20 will listen when I post a song.

 

The numbers don’t mean anything anymore.

 

It seems that releasing music is making people shrug. It is no longer special unless you have a real following of caring people.

Let me summarize a few points that could help anyone with music promotion. In the last six months, I’ve worked with many clients on taking new approaches to their music, and so far, I’ve seen some encouraging results.

 

Immediate Promotion

 

The first step to promotion is to understand who your music is for. In electronic music, it is often, in the end, for DJs. Technically, those are your clients and the bridge between yourself and the public. If DJs aren’t your bridge, you need to sit and find out who your promotion proxy is. Perhaps it’s radios or blogs.

Whoever it is, you need to be able to pinpoint locally and in your surroundings who can promote your music. In this phase, the focus of your promotion is that you must avoid promoting your music, yourself, directly to the masses. The soapbox promotion method is not a good one. It is the opposite of the word of mouth promotion. We all know that word of mouth works.

TIP: There are many coffee shops, yoga studios, or other public places that are open to playing music by local artists as a way to give them a first try.

While this might initially seem counter-productive, it is yet what I’ve seen working the best. In a past post, I was relating to the Circle of 5 method, where you need to have people test your music for you and pass the word around.

I’ve been suggesting that people contact DJs to pass on their music. This can be demanding for networking as you must use social media to get in touch. From what I’ve seen lately, using Instagram seems to be a good way. Soundcloud is dead, but it works for finding talent and checking how to contact artists. That said, DJs are always looking for new music, and having the chance to discover talent is something they all want. Using Bandcamp is also another solid way of finding labels and artists and discovering music that could be similar to what you make.

The point is that you want your music to be played and tested in context. Something that drives people crazy, especially DJs, is hearing a song in a set and being unable to find out what it is because you can’t Shazam it. This is why promoting your music that way can create a buzz. That method is called Shadow presence. It’s a derivative of artists who use anonymity to create some mystery

 

The immediate promotion dynamic’s way is to invert the communication flow; You want to bring people to you instead of running after them.

 

I’d encourage you to use this method to communicate with whoever you contact.

  1. Whenever you contact someone, don’t drop a link to your music in the first contact. Don’t sound like a vacuum salesman; be human first.
  2. Establish a friendly conversation, get to know the person, be polite and explain your intention of networking.
  3. Ask permission to send music. But first, do your homework and make sure your music fits the artist’s music tastes/direction.

 

These tips for communicating with DJs are what you’d use with a label. They’re pretty much the safe list approach that makes it possible as you’re not seen as intrusive. But basically, just use these three steps through your career to avoid issues in general.

 

Labels vs Self-Release

 

This is probably one of the topics I discuss the most with clients. Too often, I get clients who just finished a song, and their first idea is to send it immediately to a label. What baffles me about this is:

  • The song has never been tested. Songs need to be played by a few experts to see if it fits the market.
  • The song never got played in a club. If your music is club-oriented, it needs to be played out to see how it fits a set, touches the crowd and fits among other songs of the same genre.
  • The song was never peer-reviewed. Music has to be heard by artists to get some feedback.

For many, the idea that every song should be promoted, sent to labels, or released is a validation-seeking exercise. They are completely disconnected from the music release process, ultimately filling the market with space-filling music. Releasing music means you want to commercialize the song(s), and the promotion must be done before.

You commercialize music because there is a demand for it. If you commercialize music to promote it, it will compete with other music (promoted properly) on the market and be lost at sea. Even more prominent artists go through a routine check before releasing their music. Some who don’t might create a backlash with their followers or the press.

The best approach to establishing a relationship with your music’s promotion is to develop patience first. Labels are there to facilitate the commercialization of your art, but there is leverage work of consolidating your online image and making your music solid. Once you have set yourself, partnering with a label will be smoother. They will get you in touch with a community, have channels of sale, and push you through their promotions. But you need a basis first.

 

Conversely, some people jump quickly into self-release without understanding the consequences or having a solid basis. Before going there, ask yourself if someone mentioned they would like to buy your music. If someone wants to buy it, you can self-release it because that is how you sell it. However, self-release is not a helpful promotion method.

 

There is no rush or need to release music whatsoever. A release doesn’t set any standards and it doesn’t make you more of an artist than you are already.

 

It’s not because your music is up for sale that it will sell. I often see clients who immediately put their music on Bandcamp and have two or three sales over a few years. This doesn’t look good and can be interpreted as unprofessional by industry professionals.

Mainly for these points:

  • It makes you look like you have no network or support.
  • It gives the impression that you’re not doing your self-promotion properly.
  • It can give the impression that there’s something off with your music.
  • It will mostly make you look like a hobbyist more than a pro or semi-pro.

 

That said, I would refrain from trying that.

Instead, keep your music to yourself and people who want to play it as a way of building yourself a network. People who succeed mostly can say they made it happen because they knew the right people at the right time. Yes, there is an element of luck, but the chance factor is multiplied by the number of influential people you know.

 

Direct Action

 

If we think that one of the artists’ goals with their music is to be heard, it is easy to be tempted to reach out to all the promotion options. Yes, sites like HypeEdit, Groover, and others will perhaps provide a window of possibilities for getting through. But then again, it might not be happening. That desire can divert you from the underlying need for validation. Once that is met, you will feel more comfortable waiting for things to happen. Therefore, what can make a difference is what you can control. This involves a series of different things.

The first action you can take to promote your music is to pass it on to interested people. Whether that person uses your music for DJ sets, a podcast, or to play in a local coffee shop, all these micro-actions make your music move. I emphasize working on what you can control.

 

Quality in your music.

Whatever and however you make music, a certain level of professionalism will pay off in how you sound to others. Some clients will book me for a mix and master, but the song does not have much content or depth. While solid production certainly can be impressive, people usually remember the hook and feeling coming from the song. If the production is a distraction from the idea, that might say that your hook is weak.

Quality combines several elements: sample quality, hook catchiness, idea articulation, execution, and development. That will eventually be the topic of a whole post. Still, if I had to sum it up, I’d say to make sure you use quality samples (not MP3 or YouTube rips) from sites, and if you find a good way to integrate it in a pattern that develops appropriately, then you’ve done a large part of the assignment.

 

Quantity and Consistency.

This has been covered multiple times in the blog, but I’ll reframe it again (until people know it by heart). To find fun and exciting ideas, you need to dig for many. The first one you see might or not be “good,” which will only be more apparent with time. This means starting new ideas every day. Make a tons. The usual ratio of gems is about 3 to 5%, good ones will be maybe 10%, and the average is 20%. So, if you make 100 new ideas, you will get a rough idea of how it will go. If this can help, I will start with about five ideas daily (for the last 20 years), but only a tiny amount will be released.

The quantity is necessary because you will be exposed to exploring multiple techniques, so you won’t repeat yourself. Eventually, you’ll end up with a lovely catalogue of songs and ideas.

 

Regular Networking.

The name of the game is networking. Your success is directly related to who you know and how you position yourself with your local community. Knowing people online is one thing, but having in-person contacts is even better. That has been said enough, and I’ll leave it to this as that is something you control for the most part. I’m aware some cities have fewer communities, and some people do not live in big cities with an active scene. But if you’re serious about what you do, organizing road trips to nearby places and making new friends might be something to add to your vacation plans in the future.

 

Expressiveness Sound Design

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One of my favourite topics is about one of the most helpful tools involved in music sound synthesis: Envelopes.

Years ago, I was searching online for essential tips on sound design and ended up in an interview with someone who worked in the industry. While I don’t remember who it was or what he was talking about, the one thing that struck me was how he explained that the most exciting part of his design was related to envelopes. In other words, he said that what made some sound designs “next level” was how they were used.

 

Every sound around us has envelopes, even constant background sounds such as a the low hum of a fridge.

 

In sound design, an envelope is a reactive control mechanism that shapes how a parameter, such as amplitude, pitch, or filter frequency, evolves in response to a gate (a signal that remains active as long as a note is held) or a trigger (a short, one-time event). Envelopes modify a sound’s dynamics, giving it motion and expression.

When you trigger a note on your keyboard or punch in some notes for your melodies or percussion, you’re using an envelope to shape the personality of a sound. If the envelope modulates the amplitude (e.g., volume, gain), it defines how it starts and ends over time.

 

There are two main types of envelopes:

AD Envelope (Attack-Decay):

This more straightforward envelope consists of just two stages:

  • Attack: The time it takes for the sound to rise from silence to its peak level after being triggered.
  • Decay: The time it takes for the sound to fade from the peak level to silence after the attack phase is completed.

It is commonly used for short, percussive sounds or when simplicity is needed, as the sound always returns to zero regardless of how long the gate is held.

Since you don’t need to hold a key down for the envelope to work, a simple tap will do, and this is why we often use this one for percussion.

 

From The Wolfsound webpage

 

Rampage (Befaco)

This module is similar to another module named Maths. It is a double AD module, meaning that one trigger can trigger two envelopes at once or be used as a multi-stage envelope (see below) where the end of the first envelope triggers a second one. It can also trigger one another into a feedback loop, a technique named Krell patching.

This highly versatile module also has speed adjustment for envelope movement, from slow to fast, once again valuable for creating textures and movement.

ADSR Envelope (Attack-Decay-Sustain-Release):

 

A more versatile and detailed envelope with four stages, often seen in synths. This one requires a gate to operate because it’s following the time of the gate itself. If the envelope’s settings are shorter than the gate, it will shift to the release stage.

  • Attack: Time to rise from silence to the peak level when the gate is activated.
  • Decay: Time to fall from the peak level to the sustain level.
  • Sustain: A constant level is maintained as long as the gate is active (note is held).
  • Release: Time to fade from the sustain level back to silence after the gate is deactivated (note is released).

 

This type is ideal for shaping sustained or evolving sounds like pads or leads, allowing for more dynamic control. It can also be used with percussion but must be longer than shorter sounds. Cymbals and gongs are good examples.

 

ADSR explained (Native Instruments)

Ableton’s Envelope MIDI is a simple modulator you can map to anything in your project. It also has different parameter adjustments for tweaking it in detail.

Envelope Reactivity:

 

  • When a gate signal is applied, the envelope begins shaping the sound according to its defined stages (AD or ADSR) and reacts dynamically depending on how long the gate remains active.
  • The envelope completes its cycle regardless of the input length for a trigger signal, making it suitable for one-shot sounds like drum hits or effects.

 

Envelopes are fundamental tools in sound design because of their reactivity. They enable precise control over the evolution of a sound’s character over time.

 

A function and an envelope share similarities in that both are time-based modulators, but they differ in flexibility and application:

 

Envelopes:

  • Typically, predefined stages (e.g., ADSR or AD) control how a parameter evolves in response to a gate or trigger.
  • Envelopes are tied to musical events like note on/off signals and are specifically designed to shape sound characteristics (amplitude, filter cutoff, pitch, etc.).
  • They repeat their behaviour consistently when triggered.

 

Functions:

  • Functions are more generalized and programmable time-based modulators that perform various tasks beyond standard envelopes.
  • A function can trigger a single event (like an envelope) and include custom curves, loops, or conditional behaviours (e.g., cycling, repeating with variations, or modulating multiple parameters).
  • Unlike envelopes, functions may not rely on a gate or trigger. They can operate freely, following internal timing or external synchronization.

 

In essence, envelopes are a subset of functions purpose-built to shape sound, while functions are more flexible and allow broader modulation possibilities.

 

What Is a Multi-Stage Envelope (Chained Envelopes)?

 

A multi-stage envelope extends the traditional envelope concept by adding additional stages, creating a more complex and customizable modulation shape. It consists of multiple chained segments with their curve, duration, and target values, allowing for intricate and evolving modulations beyond the simple ADSR model.

One thing I like in the modular world is having multiple envelope modules with an EOC (end-of-cycle), where when one ends, you can have another one starting. If you have 3-4 envelopes, they can all have different settings, and the modulation will end up being like a function because it is more programming than static and repetitive.

The best application for this is for complex fluctuating modulations. Background design, textures and drones are good examples here.

 

Key Features of Multi-Stage Envelopes:

 

Customizable Stages:

    • Each stage can have different time lengths, target values, and shapes (e.g., linear, exponential, logarithmic, or even user-drawn curves).

Chained Behavior:

    • The envelope moves through each stage sequentially, often in response to a single trigger or gate. It can also loop specific stages or groups of stages.

Looping and Re-triggering:

    • Certain stages or sections of the envelope can loop, creating cyclic behaviours (e.g., for LFO-like modulation or rhythmic effects).
    • Some multi-stage envelopes allow conditional behaviours, such as advancing to the next stage only when a specific condition is met.

Applications:

    • Multi-stage envelopes are perfect for creating evolving textures, rhythmic patterns, or modulating parameters over extended periods.
    • They are often used in modular synthesis and sound design software like VCV Rack, where granular control over modulation is needed.

Practical Example of a Multi-Stage Envelope:

 

Imagine a multi-stage envelope used to control filter cutoff for a pad:

  • Stage 1 (Attack): The cutoff rises slowly from low to high.
  • Stage 2 (Decay): The cutoff drops slightly to add subtle warmth.
  • Stage 3 (Sustain 1): The cutoff holds steady.
  • Stage 4 (Rise): The cutoff climbs again for a sweeping effect.
  • Stage 5 (Release): The cutoff fades out smoothly.

This setup can loop stages 2 through 4, creating a hypnotic movement in the filter.

 

Followers as Mimic Envelopes

 

An envelope follower is a tool that extracts the amplitude shape (or envelope) of an incoming audio signal and converts it into a control signal. This control signal modulates various parameters in a synthesizer, effect, or other audio processor. While it shares similarities with traditional envelopes, it differs in how it derives its modulation shape.

 

Similarities Between an Envelope and an Envelope Follower:

 

Shape Control:

  • Both create a time-based modulation shape that can control parameters such as amplitude, filter cutoff, or pitch.
  • In both cases, the “envelope” defines how a parameter evolves.
  • In many cases, envelope followers have rise-and-fall controls that are used to smooth out the shape of the read signal.

 

Dynamic Modulation:

  • Both can introduce expressiveness and movement to a sound by dynamically modulating parameters.

 

How an Envelope Follower Works:

 

This is a modulating tool you put at one point of your chain, and it will read the incoming signal. The signal read is then translated into a modulation. It usually comes with a Gain knob so you can control how much movement you want it to read.

 

Input:

  • The envelope follower analyzes an incoming audio signal and measures its amplitude (volume) over time.

 

Output:

  • It generates a control signal (CV or MIDI automation) corresponding to the input signal’s amplitude.
  • For example, a loud signal produces a high output value, while a soft signal produces a low output value.

 

Filtering:

  • To avoid overly rapid or jagged modulation, many envelope followers include smoothing or attack/release (rise/fall) controls.

 

Ableton 12.1’s new Envelope Follower has a Sidechain signal, allowing you to intercept the signal from another channel and mix it with the incoming signal, creating a more complex movement that refers to 2 independent sources.

 

 

Using an Envelope Follower to Modulate Another Sound:

 

Extracting Modulation:

    • The envelope follower “follows” the dynamics of one sound (e.g., a drum loop, vocal, or bassline) and creates a modulation signal that mirrors its amplitude shape.

 

Applying Modulation:

  • This modulation signal can be applied to another sound’s parameters, such as:
  • Filter cutoff: Make the filter of a pad “pulse” with the rhythm of a drum beat.
  • Amplitude: Shape the volume of one sound (e.g., a synth) based on the dynamics of another.
  • Pitch: Add a wobbling or dynamic pitch effect driven by the input signal.

 

Practical Example:

 

  • Imagine a drum loop being fed into an envelope follower.
  • The envelope follower generates a modulation signal based on the drum’s transients (e.g., the kick and snare peaks).
  • This signal controls the filter cutoff of a synth pad, creating a rhythmic filtering effect synchronized with the drum loop’s dynamics.

 

Creative Uses of an Envelope Follower:

 

Sidechain-Like Effects:

  • Use an envelope follower on a kick drum to duck the volume of another sound, similar to traditional sidechain compression.

 

Rhythmic Modulation:

  • Apply the rhythmic envelope of a percussive sound to non-percussive elements, such as reverb or delay levels.

 

Dynamic Layering:

  • Use an envelope follower to match the dynamics of a secondary layer (e.g., adding texture to a lead by dynamically modulating it with a vocal track).

 

Cross-Synthesis:

  • Combine the dynamics of one sound with the tonal qualities of another, creating hybrid and expressive textures.

An envelope follower is similar to a traditional envelope in providing dynamic, time-based modulation. However, while conventional envelopes are pre-programmed shapes triggered by a gate or trigger, envelope followers derive their shape directly from an audio signal. This makes them a powerful tool for dynamic, real-time modulation, enabling producers to “borrow” the amplitude shape of one sound and creatively apply it to another.

 

How I use Envelopes and these movements in electronic music

 

There are multiple insights I discovered while studying sounds, and one of them is how the sound fluctuates and modulates based on an envelope more than LFOs. For instance, deeper kicks often use envelope-based pitch shifting for multiple purposes.

 

  • A fast pitch shifting up can make a kick’s transient snappier.
  • A medium shifting down will create a downward pull, with a feeling the kick is dropping low towards your hips.

 

Both are common and have the advantage of bringing life, therefore making them more engaging. If the envelope constantly changes, it will feel more acoustic sounding. Considering that one envelope shapes the kick’s amplitude and another one, the pitch, reminded me of what the interviewed sound designer mentioned. I realized that when I use a sound, I always try to have 2 to 4 envelopes and an envelope follower. It became a “by default” macro for my channels.

 

The advantage of having multiple envelopes is you have them have 3 ariations: slow/fast/medium attack and slow/fast/medium release.

 

That realization was a 180-degree shift compared to my old approach, where I’d use multiple LFOs per channel/sound. Something about LFOs made the sounds feel more mechanical, while envelopes made the sounds more organic/human. It was also a way of ensuring that one sound would shape the characteristics of the sound of another channel. It made me stop using side-chaining compression and instead would use amplitude side-chaining. But that’s just one example because the applications are pretty vast.

 

Ideas to explore:

  • An envelope is used to open up an LFO’s amplitude. If an LFO modulation is constant, it will give more of a mechanical result. Still, if the envelope opens the amplitude, there will be this little temporary movement (think of bird singing). An envelope for exciting evolution can also alter the speed of the LFO.
  • Opening the wet-dry of an effect such as a reverb.
  • Envelopes are used to modulate the panning of a sound to make room for another. This is an excellent alternative to predictable aut0-panning and can also avoid phasing issues in some cases.
  • Using the envelope, a sound but inducing a delay can create a cleaner call and answer for your arrangements.
  • Create a MIDI channel without an instrument, but instead, add a few envelopes. The envelopes will follow your notes whenever you press keys on your keyboard, and you can then assign the envelopes to a few parameters across your project.

 

For mixing, envelopes have helped add cleanliness and clarity to songs. Side-chain compression became obsolete more than ever for me as compression alters the envelope more than an envelope will. Compression also alters the density of a sound, which is not always necessary.

You can also create a macro that captures the movement of a sound within a frequency range (e.g., everything over 4kHz, where transients are). Transient shapes can be used to make the texture for another sound.

 

The exploration is vast here, and I’d love to read your application.

 

 

 

 

 

Learning, Growing, Pruning

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Yes, I know, this blog has been silent for too long. I was half burnt out of ideas, to the point of not wanting to do it anymore. In a way, that was a helpful feeling because I focused on learning instead.

Sarah Belle Reid

From having Sarah Bell Reid as a mentor, Omri Cohen‘s community and wisdom for inspiration and research. Plus, there are a bunch of random courses here and there. I think I learned more that year than in the previous ones combined, where I did some studying. I feel fortunate to have access to this. When I started making music in the 90s, there was no YouTube, so watching your friend’s work was the best way to learn. Montreal had a solid community then to help one another.

Reflecting on the past year (2024), I realized I love teaching and talking with people. But I also love learning (my 15-year-old self would never believe it). When you learn, you see what triggers passion and curiosity. These emotions drive me to learn, probably because I’m passionate.

I realized that so many people invest large amounts of money into gear or software without allowing any time or investment into being taught how to use all of that correctly. I have to say I’m partly guilty of that, but now I have caught up with my investment with enough classes for multiple years ahead.

One of the most effective ways (for myself) to truly learn music is not through isolated tutorials or hours of theory but by observing someone experienced in action. Watching an experienced musician navigate creative choices in real time, asking questions at pivotal moments, and understanding why a choice was made—that’s where the most profound lessons are. It helps understand each context where one technique might be used to achieve a specific result.

 

Many online courses fail because they’re out of context: with who you are, what you want to have, and what you want to achieve. Most electronic music producers don’t read manuals as they prefer to explore to learn. So courses often fail in the same fashion: linear learning isn’t for everyone.

 

Music education thrives on interaction, dialogue, and having the space to experiment without fear of making mistakes. Learning with a community is a way of getting accountability and will help acknowledge the progress of an artist. In 2016, I started offering free coaching and created a group on Facebook. It worked for several years, but eventually, it got tired. The objective of the group was to provide technical feedback on songs. I saw many people who initially joined grow into creative artists.

 

This is also why the artist retreats have been so precious. Online feedback is one thing, but things make more sense in person. We meet as friends, listen to one another’s music, share feedback, eat together, and discuss.  The weekend becomes an exploration of learning, validation and belonging. One of my favourite ways to see this is by inviting everyone to perform a song live (5 minutes more or less). Everyone says the same thing each time we do it:

 

“Why aren’t we doing this in our living room already?”

 

My most significant learning of 2024 was how the sum of all the teaching came down to the essentials of how I work. There’s not much I can learn if I don’t experiment and revise what I just acquired. Sarah started her course by explaining how circular learning is the key to progression. While I’ve been doing it all my life, it became clear that I have structured it by pruning what I learn, practice and eventually integrate.

Circular Learning: Cycles of “How Do I..?”

 

Learning (electronic) music isn’t a linear journey. It doesn’t follow a straight path from A to B. Instead, it moves in cycles—rounds or sprints of creativity. Sometimes, your learnings spring you forward, or your lack of time drags you down, but your music will never let you down. However, having people for whom you can play in person is essential. During retreats, we all agreed that we prefer five to ten people listening deeply rather than five likes/listens on a streaming site.

It’s different than learning how to play an instrument. It is multi-dimensional because it covers synthesis, arrangements, sampling, computer understanding, logic, mixing, etc.

This is where many musicians fail to learn online: a generalized lack of how-to structure themselves to get to where they want to be.

 

The typical scenario I see is someone with the time and budget to invest in music making and starts with strong motivation. As they explore, they’ll constantly hit walls and obstacles, making them realize they lack knowledge on various topics. If their workflow isn’t well defined and there’s a lack of self-organization, it can quickly bring them to the edge of giving up. As a musician, I keep getting exposed to many ads on so-called “solutions” or shortcuts, but I know they won’t solve my issues because I have experience. This is why I want to share some of my circular learning.

 

What is Circular Learning?

 

Circular learning means that instead of gathering all the information you need to progress, you’ll explore until you wonder how to achieve something and then get the information you need to move forward. As you see, you’ll be exploring, and then you’ll run into a “how do I..?” question, which will then bring you to the next step of Research. The results are usually either a solution or technique you can then test. This will open up new possibilities for you to explore.

 

I find that what’s critical is to complete your full circle, as this is a cycle that will bring you learning.

A cycle starts when you ask yourself, “How do I…?”

 

Examples: How do I make my vocal pop in the mix? How do I recreate this sound from scratch? How does this song hypnotize a crowd when played?

Maybe I’m hearing you think aloud: That’s what I’m doing already.

But how much is it working for you? If it does, then great. Now, you perhaps have the words to explain it better.

If it’s not working, maybe a phase of that circle isn’t handled correctly. Signs of success mean that you constantly add new skills and have fewer and fewer hurdles when creating. Something is incorrect if you learn new things but keep having issues before a challenge.

Cycles and their uses

 

Each cycle begins with finding a concept—an idea that sparks curiosity.

Then comes the proof of workability, where the idea is tested, put into a template or macro, and explored by jamming. If you constantly rely on tools and macros others build, you’re skipping essential steps in developing yourself.

Understanding how your concept works forces you to learn music production techniques, perhaps new tools you ignored and possibly learn more about sound itself. But sometimes, putting an idea in a technical environment doesn’t mean it works immediately.

There’s a phase of fixing and refining—adjusting elements until they feel similar to your reference. Once the template feels solid, it’s time to record ideas. This could mean capturing an improvisation, layering sounds, or finalizing an arrangement. You then have the heart and soul of a song to finalize the arrangements.

 

I often tell people that each of my songs results from a new technique I used and learned, providing a fun result. Sometimes, an album is a collection of multiple songs using the same method, making all the songs feel coherent.

 

 

But the process doesn’t stop there. The magic happens when the cycle begins again, not from scratch, but from the momentum of the previous session. Ideas mutate, evolve, and branch out into unexpected territories. Your last project is the seed of the following one. This also helps you keep presets, tools and materials you know work well. Consolidating knowledge and technique is done by repeating over and over something until it becomes very easy.

When you learn something, you need to practice it until it’s fully integrated.

 

This cyclical process mirrors how art develops in the real world—it’s iterative, messy, and deeply human. Artists look at other artist’s works, try to understand it, then come up with theories and tests. It might be a copy at first, but you’ll be elsewhere as you start practicing to perfect it.

Having references you can study will bring many questions and start new cycles. The more unique and inspiring your references are, the deeper you’ll be in your learning process.

 

Why Education Matters Now More Than Ever

 

I could go on about how learning electronic music is essential, but I’ll share some thoughts that may support my claim.

 

Market Saturation.

A few people have told me how lost they are when finding music they like. DJs feel overwhelmed by how many new tracks come up. Since music is becoming easier to make and can also be distributed without hassle, this causes a mass of music that becomes more difficult for the listener to find what they like. They might discover multiple pale copies of the music they want instead. Still, the lack of originality comes from artists who rely on shortcuts, templates, pre-made macros or any solution to speed up their workflow without an integration where they can innovate the sound itself.

The success of a song often relies on understanding what works but adding a new twist to it. The more you know what you want to do, the more control you have over your output, which means your musical vocabulary expands.

Higher quality and control will allow you to distinguish yourself and your art.

 

AI Music.

This type of music-making is entirely different from the music we make. An algorithm processes a prompt and turns it into a song. While it gives the impression that it makes music for you, your output is still limited as you don’t fully control the render. There’s room for that type of music, especially for making generic music or coming up with ideas you can revisit later on. Still, AI music skips one of the most essential parts of music-making: the long process of composition.

Making music is often more interesting than the outcome, but many people only focus on that part because it is the end of the journey. I like to compare it to travelling. Your travels aren’t the pictures you took of them, but the entire story from when you leave your home to when you’re back. All the good moments and the parts where you had to change plans are part of the journey. It’s pretty much the same thing with music-making.

If AI music expands your vocabulary or eventually replaces a lot of musicians, it will never take away the pleasure of making a song or jamming in your studio. But with education, you can make those experiences even richer.

 

Personal Understanding.

Understanding something you love doing opens the door to a community and feeds a need for belonging. As musicians often seek validation and appreciation, relying on their music to achieve this, they frequently don’t realize that they’re trying to respond to a need to be part of a community. Making a song can be a lovely business card to get into a community, but being able to share ideas, explain how to achieve them or help others achieve their goals is a need they don’t know they have. This is what education can achieve for artists because it teaches them new skills and one way to learn is to explain it to someone else.

 

Reverse Engineering Into a Concept.

The final point I want to share is how understanding allows you to hear other people’s music and be able to pull a concept out of it. Conceptual music implies that you’re not necessarily chasing or digging for a hook; instead, you’ll make music based on certain conditions. Imposing yourself limitations is a way to create focus on what matters.

 

I hope this has inspired you to dig for information and insights.