Tag Archive for: mental health

Finding My Motivation to Make Music Again

You may have noticed that I haven’t published a blog post in a little while. As I write this, I’m very aware of the irony: I wanted to write about motivation to make music, but I ended up struggling to find the motivation to finish the article itself.

Motivation is something clients often bring up in consultations. Sometimes they need a morale boost. Sometimes they need help making sense of everything that’s happening around their music. I may be a mentor, but I’m also a musician, and I go through dips in motivation too. Having my dream job as an engineer and musician doesn’t make me immune.

Different things affect me and, believe it or not, sometimes I don’t feel like walking over to my studio to work on the next project. Loving something doesn’t automatically give you the energy to do it. Even your favourite hobby or passion can feel difficult to return to.

I’ve noticed how easily a break can turn into a longer absence. When I spent time with some jazz musicians, they told me they needed to practise every day. If they skipped a day, they could feel the difference. This year, I think I understood a little more of what they meant.

If you haven’t been following what I’ve been doing, I’ve finished and released several albums. I’ve made more music this year than I did over the previous few years combined. Much of that came from running my Patreon, where I teach people how I work. Teaching means practising my own techniques, and putting them into practice sparked my creativity again. That momentum helped me finish several albums.

Then, at some point during the summer, something changed.

I wanted to write an article about motivation after working with a client who had lost all interest in making music. Our meeting went really well. The advice seemed to make a difference because, a few weeks later, he was back at it and having fun again.

I sat down to write because I thought some of the ideas we discussed could help other people. I didn’t want to share the details of a private session, just the broader points that might be useful.

But as I wrote, I got sidetracked. I put the article aside, thinking I’d come back and finish it later. Weeks passed. I reopened it and tried adding things, but nothing felt right. An article meant to help people with a lack of motivation had become something I couldn’t motivate myself to finish.

I recognized the beginning of a spiral I fall into every now and then. In 2025, I went through a creative block that lasted several months. Getting out of it was extremely difficult. The albums came after that period, and the experience made me more aware of the signs that I might be heading towards another block, or towards something slightly different that I think of as a downward spiral.

For me, creative block often feels like this: nothing I work on sounds right. Something bothers me, but I can’t quite put my finger on it. Whatever I try, it doesn’t lead to anything I feel satisfied with.

There’s friction between what I’m making and what I imagine the finished piece should be. The strange part is that I’m judging the outcome before it exists. I see this with other musicians too. Sometimes, within the first few moments of working on a track, their mind is already in the future instead of on the task in front of them.

It’s like sitting in front of a block of clay and stopping before you’ve even started shaping it because you can’t see the finished sculpture. Put that way, it sounds absurd. Of course the clay doesn’t look like a sculpture yet. Why would we expect it to?

But the mind gets attached to how things should be. We look at the top of the mountain and struggle to imagine walking all the way up there.

When I think about a long hike, it helps to focus on the next few steps: where to put my feet, how to move through the section in front of me. After a while, I can look back and see how far I’ve travelled. Shaping clay asks for something similar. You work with the next few gestures rather than solving the whole sculpture at once.

Music is a little different because it’s abstract. You can see your DAW and your equipment, but you can’t see the whole song in the same way you can see a landscape or an object taking shape. When I’m starting with source material and building a small loop, it helps to move it into the arrangement fairly quickly and sketch out a skeleton. That gives me something to work with: a rough model rather than an imagined finished track.

I keep coming back to this because, in my experience, motivation often develops through movement. If I wait until I feel motivated, nothing necessarily happens. But if curiosity gets me to try something small, the work can create its own momentum. The more interested I am in little details, the more likely I am to sit down and experiment.

When someone tells me they have no motivation to make music, I often notice how much they’re carrying into the session. They’re looking at the big picture, trying to solve problems that don’t exist yet, or thinking about what comes after the music is finished.

Planning a future for your music matters. But if thinking about that future stops you from finishing anything, it may help to bring your attention back to the track. Finish some music, then decide what you want to do with it.

Over the past month, I’ve found that part especially challenging. The music industry feels as though it’s constantly shifting. I usually feel fairly steady when facing change, but trying to keep up this year has made my head spin. Between what’s happening in the world, changes in music distribution, and people questioning their direction, there’s a lot to take in.

That brings me to another thing I keep noticing in conversations about motivation: disconnection from a community. Many of the people I work with aren’t having enough meaningful exchanges around music. They’ve drifted away from their community for different reasons. Some have too much work and no energy left to go out. Others haven’t found an inspiring local event in a long time. For some, it’s parenthood or health. Others are still looking for their people.

You can love a particular genre and have no one nearby who shares that interest. Your community may exist entirely online, and figuring out how to connect with people there can be confusing.

The irony is that we have so many tools for connecting with one another. We can reach people we once couldn’t access, yet everyone seems saturated with messages and requests. Meaningful exchanges can be hard to find.

I read the emails and messages people send me across different platforms, and sometimes it’s difficult to tell who’s interested in a connection and who wants something from me. Every now and then, someone starts a lovely conversation. A few exchanges later, I realise they’re trying to sell me something or want help with a specific problem. It makes me question the interest that started the conversation, and I become more hesitant to connect with someone new.

In my own case, living outside Montreal has affected my motivation. I live in the forest, and my friends here aren’t necessarily into the same music I am. My opportunities to perform have dropped considerably this year. From where I stand, meeting people in person seems to make a real difference in keeping those opportunities alive.

The people I see getting booked and maintaining strong networks are often spending time with their community, whether at a particular venue or at local events. Building those relationships entirely online feels much harder. Our networks may be large, but our attention is scattered.

It’s rare for someone to reach out simply to ask how you are and really want to hear the answer. I feel something similar around sharing music. With so much being released every day, getting people to spend time with a track can feel difficult.

That leaves questions hanging over the process. Is it worth making music if hardly anyone listens? Is it worth spending months developing something when I worry it could be used to train an AI model? How much space do I want those worries to take up in my motivation to keep going?

For me, the answer to whether making music is worth it is still yes. I still believe there’s value in making it and putting it out into the world. If you’ve been reading this blog for a while, you’ve probably heard me come back to that idea more than once.

The first reason I make music is that I love doing it. I also want to hear music that I have trouble finding elsewhere. My motivation comes from that need to make something. When I stay connected to it, there’s a little fire I can keep feeding.

Things become more fragile when I lose sight of that need and start making music mainly for other people, for a release, or for money. Those goals can have a place, but when they take over, my motivation starts depending on someone else’s response. If the attention or feedback doesn’t come, it can hit like a tonne of bricks.

I have no problem making music for ten people if those ten people enjoy it. Chasing an audience of 50,000 can expose me to a lot more frustration than sharing music with the ten people I already know want to hear it.

I know that might sound like a small ambition to some people. But I think about people gathering around a piano at home, playing for friends or making music together. There’s something in that experience that I want to keep close.

I’d like my music to have that kind of immediate place in the lives of friends. Ideally, I don’t have to keep pushing it towards people. Someone enjoys it and shares it with a friend. I notice that I’m often more willing to listen when a friend recommends someone else’s music than when an artist asks me directly. I can’t fully explain why, but I notice it in myself.

For me, finding motivation again often means easing the pressure I put on the outcome. If I have a very specific idea of what a track should sound like and every session reminds me I’m not there yet, I’ll start feeling deflated.

One thing I notice with clients who struggle with motivation is that their expectations can become difficult to live with. There’s a gap between what they’re doing, what they want to do, and what they believe should already be happening. Part of my work is helping them question beliefs that have become obstacles and find a healthier perspective on their music and the industry around it. Sometimes that gives them room to move again.

I think of motivation as a muscle. A little regular effort can feel more useful than waiting for the perfect moment to do something big. In music, that might mean spending a few minutes exploring a sound, returning to an unfinished idea, or simply keeping a small appointment with myself in the studio.

There is a boring side to it: coming back, doing a little work, and coming back again. There is also a human side: reaching out to the friends who care, sharing something, and making room for an exchange that isn’t about promotion.

That’s what I’m trying to return to myself. A little consistency, a little curiosity, and people I can share the experience with. It’s how I keep that small fire going.

Rituals, Routines, and Habits in Music Production

For us musicians, where creativity meets discipline, the secret symphony lies in the art of rituals, routines, and habits. Like the intricate notes of a melody, these elements intertwine to create a harmonious process that elevates musicians from novices to virtuosos. From finding the perfect hook to crafting intricate arrangements, these rituals serve as the conductor’s baton, guiding musicians through the labyrinth of creation. In this melodic exploration, we delve into the common threads that tie these practices together and uncover their transformative impact on the journey of music production.

 

One thing I observe with people I know and work with, is their lack of organization or time for making the music they want to do. Taking the time to make space for self care is an important thing for enabling more satisfying sessions. That’s what we’re all interested in, no? So why not allowing ourselves healthier skills?

Most of the time, it seems like many artists have the impression, or superstition, that their unhealthy way does it better. Call it self medication or stubbornness, one can stick to it until it works no more or because they’ve entered a self destruction phase.

So let’s talk about upgrading your sessions.

Let’s define what each mean.

1. Ritual: A ritual is a set of actions, behaviours, or practices that are carried out with a sense of purpose, intention, and often a deeper meaning. Rituals are typically associated with symbolism, significance, and a heightened sense of awareness. They are performed to mark a specific event, transition, or moment and often carry cultural, spiritual, or personal significance. In the context of music production, a ritual might involve a specific pre-recording meditation, setting up a particular workspace arrangement, or even a symbolic gesture before starting the creative process. Rituals can help create a focused and intentional mindset, bringing a sense of reverence and mindfulness to the creative endeavour.

Rituals are intentional practices with symbolic meaning, often used to bring mindfulness, focus, and deeper significance to a specific activity or event.

2. Routine: A routine is a sequence of tasks or activities that are regularly followed in a specific order. Routines provide structure and predictability to daily life. Unlike rituals, routines might not carry the same level of symbolic or spiritual significance. Instead, routines serve practical purposes and can encompass a range of activities, from the mundane tasks of daily hygiene to more complex processes like a musician’s routine for setting up equipment before a recording session. Routines provide a sense of organization, help manage time efficiently, and establish a consistent pattern for accomplishing tasks.

Routines are sequences of tasks that provide structure and organization to daily life, helping manage time and accomplish various activities in a systematic manner.

3. Habit: Habits are automatic behaviours that have been repeated consistently over time until they become ingrained in our daily lives. They require minimal conscious thought and effort to perform. Habits can be positive or negative, and they often develop as a result of repetition. In the context of music production, a habit could be a regular schedule of practicing an instrument, a daily ritual of listening to music for inspiration, or even the tendency to start each recording session with a cup of coffee. Habits are powerful because they shape our behaviour over the long term, whether for creative endeavours or daily routines.

Habits are automatic behaviours that develop through repetition and become ingrained in our routines, shaping our long-term actions and behaviours.

Rituals, Routines, and Habits: A Collective Symphony

 

1. The Prelude: Setting the Stage

Rituals, routines, and habits all share a common purpose: setting the stage for productive creativity. Just as a well-rehearsed orchestra tunes their instruments before a performance, musicians tune their minds and environment through consistent practices. These practices create a mental framework, signalling to the brain that it’s time to enter the creative zone.

There are multiple little things that you can do to enhance your studio and make it cozier and providing inspiration.

 

1. Thoughtful Lighting: Using LED lights that you can change the colors is a great way to change the mood on the fly. using candles is also lovely.

2. Comfortable Furniture: Invest in comfortable furniture, such as a cozy chair or a comfortable couch where you can take breaks and listen to your work. Also useful for visitors.

3. Personal Touches: Decorate the studio with items that inspire you, such as artwork, posters, or memorabilia related to your favorite musicians or bands. Personal touches can make the space feel uniquely yours and spark your creativity. Seeing people who inspire me to create helps but it has been shown that having picture of people you care for that look at you can raise your efficiency.

4. Acoustic Treatment: Incorporate acoustic panels, diffusers, and bass traps to improve the sound quality of your studio. Not only do these treatments enhance the acoustics, but they also contribute to a more professional and inviting atmosphere. In general, this is a must.

5. Natural Elements: Integrate natural elements like indoor plants, flowers, or even a small tabletop fountain. Greenery adds a refreshing touch to the studio and can create a calming ambiance.

6. Inspiring Colors: Choose colours that evoke the right emotions for your creative process. Soft, muted tones can promote a relaxed atmosphere, while vibrant colours might energize your space. Experiment with colour combinations that resonate with you.

7. Inspirational Quotes: Hang up motivational or inspirational quotes on the walls to keep you inspired and focused during challenging moments. These can serve as reminders of your creative journey.

8. Proper Organization: Keep your studio tidy and organized. Use shelves, storage containers, and cable management solutions to reduce clutter and create a clean workspace. An organized environment can lead to a clearer mind and more efficient work.

9. Personal Soundscapes: Play ambient sounds, like gentle rain or a crackling fireplace, to create a cozy atmosphere while you work. These sounds can help reduce stress and enhance focus.

10. Multi-Sensory Experience: Engage multiple senses by including scented candles, incense, or essential oil diffusers. A pleasant aroma can contribute to a relaxing and inspiring environment.

11. Comfortable Flooring: Choose a comfortable flooring option, such as a soft rug or carpet, to provide insulation and cushioning for long hours spent standing or sitting. Carpet can also help with acoustics.

12. Creative Break Spaces: Designate a cozy corner for relaxation and brainstorming. A bean bag chair, floor cushions, or even a hammock can provide a comfortable space to step away from your workstation and let your ideas flow.

13. Inspiring Instruments: Keep your instruments within arm’s reach to encourage spontaneous creativity. Display your guitars, keyboards, or other instruments prominently, so they serve as constant reminders of your musical pursuits.

 

2. Finding the Motif: Inspiring Creativity

 

Whether it’s a pre-recording meditation or a daily walk in nature, rituals stimulate inspiration by encouraging mindfulness and presence. Studies suggest that these practices activate the brain’s creative center, enhancing the ability to make connections and generate novel ideas—a valuable asset in the search for musical hooks.

1. Mindfulness Meditation: Mindfulness meditation involves focusing your attention on the present moment without judgment. You can start by focusing on your breath, gradually expanding your awareness to sensations, thoughts, and emotions. Regular practice can improve your ability to stay present and focused in various situations.

2. Guided Meditation: Guided meditation involves following the instructions of a recorded voice or a meditation app. It can lead you through visualizations, body scans, or relaxation techniques, helping you stay engaged and centered.

3. Breath Awareness: Concentrating on your breath is a simple yet effective technique. Observe each inhale and exhale, noticing the sensations as you breathe in and out. This practice can help anchor your attention and calm your mind.

4. Body Scan Meditation: In this practice, you systematically focus on different parts of your body, bringing awareness to physical sensations and releasing tension. It’s a way to cultivate bodily awareness and maintain focus.

5. Mantra Meditation: Using a repetitive word, phrase, or sound (mantra) can help direct your attention and quiet the mind. The repetition can be soothing and help prevent distractions.

6. Visualization: Visualization involves imagining a peaceful scene or a goal you want to achieve. Focusing on this mental image can help you concentrate and foster a sense of positivity.

7. Walking Meditation: Instead of sitting, you can practice meditation while walking slowly and mindfully. Pay attention to each step, the movement of your body, and your surroundings.

8. Progressive Muscle Relaxation: This technique involves tensing and then relaxing different muscle groups in your body. It can reduce physical tension and improve your ability to focus.

9. Yoga: Yoga combines physical movement, breath control, and mindfulness. The combination of these elements can help you improve focus, flexibility, and overall well-being.

10. Tai Chi: Tai Chi is a slow, flowing movement practice that promotes relaxation and mindfulness. It can enhance balance, coordination, and mental clarity.

11. Binaural Beats: Binaural beats are auditory illusions created by playing two slightly different frequencies in each ear. They’re believed to affect brainwave patterns and can aid in achieving different states of focus and relaxation.

12. Colouring or Drawing: Engaging in creative activities like colouring or drawing intricate patterns can have meditative effects, as they require sustained focus on the task at hand.

3. The Crescendo: Engaging in Routine

 

Routine, often synonymous with discipline, plays a crucial role in music production. Just as a musician practices scales daily to refine their technique, establishing routine can aid in refining skills such as recording, editing, and arrangement. Research indicates that regular routines enhance focus, memory, and overall cognitive abilities, all of which are integral in the intricate process of producing music.

If you’ve been following my blog, you know that I strongly encourage certain things as a routine such as:

  • Dividing your studio session in different phases (brainstorming, Concept testing, editing, loop patterns, arrangements, mixing) and approaching them one at a time.
  • Working on a song for 30 minutes and then work on another. Working on multiple tracks at once is helpful for self validation.
  • Taking breaks every 10 minutes for a few minutes.

All these will be helpful to develop as a routine as they’ll provide you the necessary to feel more satisfied with what you do.

 

4. Harmonizing the Elements: Rituals for Arrangement

Arranging a musical composition can be akin to composing a complex symphony. Here, rituals provide the structure necessary to weave different musical elements into a coherent whole. Studies highlight that rituals promote a sense of control and reduce anxiety—essential ingredients for tackling the intricate task of arranging various elements into a seamless composition.

Arrangements are to music, what the scenario is to a movie. Stories are made in so many different ways that to dive into how to do it, it’s important to get inspiration from storytellers you love. Personally, I love David Lynch and here are some of the points that he uses for his stories.

His style is characterized by surrealism, dreamlike sequences, and a blend of the mundane and the mysterious. Here are some key aspects of David Lynch’s approach to storytelling:

1. Embrace of the Subconscious: Lynch often delves into the subconscious and explores the depths of human psychology. His stories frequently incorporate dreamlike elements, blurring the lines between reality and the inner workings of the mind. This approach allows him to tap into universal emotions and fears that resonate on a deeply emotional level.

2. Dark and Mystical Atmosphere: Lynch’s storytelling often features dark and mysterious atmospheres that create a sense of unease and suspense. He blends the ordinary with the uncanny, infusing the mundane with an air of mystery that keeps viewers engaged and intrigued.

3. Visual Symbolism: Symbolism plays a significant role in Lynch’s work. He often uses visual symbols and metaphors to convey complex themes and emotions. These symbols may be recurring motifs or objects that hold deeper meanings within the context of his stories.

4. Unconventional Narrative Structures: Lynch is known for subverting traditional narrative structures. His stories may not follow a linear path, and he’s willing to leave certain aspects open to interpretation. This unconventional approach invites viewers to engage with the material on a more contemplative level, often sparking discussions and theories about the meanings behind his work.

5. Exploration of Dark Themes: Lynch’s stories frequently explore dark and taboo themes, such as violence, identity crisis, and the duality of human nature. He is unafraid to confront uncomfortable subjects and present them in a way that challenges the audience’s perceptions.

6. Use of Sound and Music: Lynch pays meticulous attention to sound and music in his storytelling. The auditory elements in his films contribute to the overall atmosphere and mood, enhancing the viewer’s experience and adding an additional layer of depth.

7. Character Depth and Ambiguity: Lynch’s characters often have hidden depths, and their motivations might remain ambiguous. This approach invites viewers to actively engage with the characters and their journeys, encouraging introspection and analysis.

8. Collaborative Approach: Lynch often collaborates closely with artists, musicians, and other creatives to bring his stories to life. This collaborative approach results in multi-dimensional works that integrate various artistic forms.

Perhaps these will raise some ideas.

Creating Your Own Musical Overture: Crafting Personal Rituals and Routines

 

1. Identify Your Goals:

Before crafting your rituals and routines, define what aspects of music production you’d like to enhance. Are you seeking greater inspiration, improved focus, or a more organized approach to arrangement?

 

2. Harness the Power of Consistency:

Choose rituals and routines that resonate with you and align with your creative process. Consistency is key—repetition helps solidify the connection between the practice and the desired outcome.

1. Set Clear Goals: Define specific and achievable goals for your music practice and performance. Having clear objectives gives you a sense of direction and purpose, making it easier to stay motivated and consistent.

2. Create a Schedule: Establish a regular practice schedule and stick to it. Consistency thrives on routine. Whether it’s daily, weekly, or monthly, having dedicated time for practice helps build momentum.

3. Start Small: Avoid overwhelming yourself with overly ambitious goals. Start with manageable practice sessions, gradually increasing the duration and complexity as your consistency improves.

4. Break It Down: Divide your practice sessions into smaller, focused segments. This approach helps prevent burnout and allows you to work on specific areas of improvement.

5. Practice Mindfully: Quality matters more than quantity. Focus fully on your practice without distractions. Engage in deliberate practice by identifying areas that need improvement and working on them purposefully.

6. Use a Practice Journal: Keep a practice journal to track your progress, challenges, and areas of improvement. This reflection helps you identify patterns, celebrate milestones, and stay accountable.

7. Embrace Repetition: Consistency is built through repetition. Repeatedly practicing scales, exercises, and songs helps you develop muscle memory and master techniques over time.

8. Prioritize Consistency Over Intensity: Regular, shorter practice sessions are often more effective than sporadic intense sessions. Consistency builds steady progress, while intensity can lead to burnout.

9. Find Accountability: Share your goals and practice routine with a friend, teacher, or fellow musician. Accountability can motivate you to stay consistent and track your progress.

10. Reward Yourself: Celebrate your achievements, no matter how small. Treat yourself after reaching milestones to reinforce positive behavior.

11. Embrace Imperfection: Perfectionism can hinder consistency. Accept that progress involves making mistakes and learning from them. Focus on improvement rather than flawless execution.

12. Stay Inspired: Seek inspiration from other musicians, genres, and styles. Exploring new musical territories can reignite your passion and keep your practice engaging.

13. Be Patient: Consistency takes time to yield noticeable results. Don’t get discouraged by slow progress. Keep the long-term perspective in mind.

14. Mix It Up: Vary your practice routine to prevent monotony. Experiment with different practice techniques, styles, and genres to keep your sessions fresh.

15. Rest and Recovery: Incorporate rest days into your routine. Rest is essential for preventing burnout and maintaining physical and mental well-being.

16. Adapt and Adjust: Life can be unpredictable. If you miss a practice session, don’t be too hard on yourself. Instead, adapt your schedule and get back on track as soon as possible.

3. Mindfulness and Presence:

Integrate mindfulness into your rituals. Whether it’s a pre-recording breathing exercise or a quiet moment before arrangement, cultivating mindfulness can amplify your creative presence.

My favorite book about this practice is “Wherever you go, there you are” by Jon Kabat-Zinn.

4. Document Your Journey:

Keep a journal to track the impact of your rituals and routines on your music production process. Reflect on moments of breakthrough, increased focus, or enhanced inspiration.

I personally love the Voice Memos on my iPhone to record some notes.

 

5. The Science Behind the Symphony: Insights from Studies

  • A study published in the “Creativity Research Journal” found that engaging in consistent creative rituals enhances creativity and provides a sense of control over the creative process.
  • Research in the “Journal of Neuroscience” reveals that mindfulness practices, often integrated into creative rituals, stimulate the brain’s default mode network, fostering divergent thinking and innovative ideas.
  • The “Journal of Experimental Psychology” suggests that routines can boost cognitive performance and improve memory, thus facilitating efficient editing and arrangement tasks.

 

In Conclusion: The Symphony of Productivity and Creativity

As musicians compose their sonic tapestries, the interplay of rituals, routines, and habits creates a symphony that resonates with discipline and inspiration. Just as a symphony conductor meticulously directs each note, crafting your own set of practices can transform your music production journey into a harmonious masterpiece. By understanding the common threads that unite these practices and embracing their transformative impact, you’ll not only find the hooks and arrangements that resonate but also unlock the full potential of your creative symphony.

Social Dilemma Of Social Media For Minimal House Producers

If you’re like me, when you watched the new Netflix documentary, drama hybrid, The Social Dilemma, you felt a sense of disgust. The main takeaway: social media isn’t addicting by chance, it’s addicting by design.  The effects of social media for minimal house producers is no exception.

Facebook, Google, Twitter, and the other media conglomerates invested an obtuse amount of resources into making sure that there was an active dopamine response from your brain when you use their platform – the same response people get from using drugs, or drinking alcohol, or having sex. 

They hired the brightest neuro, and behavioral scientists to work hand in hand with interface designers to keep you hooked, and make their investors money. This, on top of an algorithm that feeds you tailored content based on your previous interactions, has led to the consequence of the spreading of fake news, lies, and polarization between our communities. Admittedly, this wasn’t their intention from the get go, but often the road to hell is paved with good intentions.

However, it’s a necessary evil in a lot of ways. While marketing used to be reserved for the well funded, and tightly networked, social media has opened up a sort of democratic ecosystem, where, if you play the game right (the algorithms), a budding producer can now reach a targeted fanbase with little to no investment. 

This has allowed for many bedroom producers to have a shot at success based on savvy, and talent, rather than relying on a suite of marketing consultants. But with that, bears the responsibility of ultimately, these artists, no matter how big, are fueling the machine of dopamine release for ad impressions that is psychologically encouraged by these mega corporations.

However, some artists have stepped out of the rat race of social media, and forged other ways of networking. Some of these methods are creative, while others are dangerous. In this post, I hope to lay out my views on the advantages and disadvantages of social media for minimal house producers, ways to detach from the grasp of these mega corporations through alternative media channels, and techniques you can use to have a healthy media balance.

 

How much are we responsible, as artists and labels, for people’s addiction to social media?

As “content creators,” we are the fuel for the proverbial social media engine. By creating stuff that people interact with, we are reinforcing the reward pathways in our audience’s brain. Every time we create something quality, we are responsible for a brief dopamine release by our audience. This is what keeps our fans coming back to our page, to listen to our music, to interact with us. However, this ultimately keeps people on the platform longer, allowing advertisers to solicit them, and quick information to satiate them, which influences their opinions.

However, it’s not necessarily a bad thing if content creators are creating something that people ultimately want to see, especially artists. By putting a song out there, unless it has a greater purpose beyond just being enjoyable to listen to, we’re not creating misinformation, we are not eliciting fear, or promoting division. However, by keeping them on the platform, we provide more opportunities for these bad actors to impact our fans. We must remember that every time someone comments on our stuff, and gets a response, negative, or positive, we are stimulating that neural pathway, and keeping them hooked to the platform. 

 

Benefits of social media for minimal techno producers

1. Promotion 

This is pretty obvious. In the past, you would have to spend days sending demos and press releases to media channels to get syndicated by them. If you were more digitally savvy, you could build an email list, but that took time through creating a simple way for people to sign up for it at shows, on your site, or through general networking. 

If you wanted to advertise, you would have to buy a spread in a magazine, flyer, or get on someone else’s mailing list. Spreads in magazines are expensive, and have no trackable Call To Action. Flyering is expensive too, and doesn’t have any way to track, or target. Joining someone else’s mailing list costs money too, and isn’t necessarily targeted either, as it’s someone else’s fan base, not yours.

Now, with social media, you can put a post out there, and your biggest fans will ultimately see it, because algorithmically, they are important. Additionally, if you want to promote something beyond your following, you can drop it into the hundreds of targeted Facebook Groups that exist, use hashtags, or spend somewhere between 1 and 3 cents per targeted advertisement. Sure, there is more noise now-a-days than there used to be, but you know that your ads are getting in front of people who care, and you’re not killing trees from all the paper you’re printing. 

2. Networking

photo of checking social media for minimal house producers

Nathan Dumlao

Labels, artists, groups are all on social media. It provides a channel for you to make yourself known to labels before you solicit them. You can like their posts, comment on their stuff, send them DM’s on Instagram, and tag them in your Twitter posts. After doing this enough, unless they are a huge label, they will recognize your name, and thus be more likely to check your stuff out when you eventually send it to them. In psychology, this is known as the “mere exposure effect,” where if someone is familiar with something, even subconsciously, they are more willing to engage with it. 

As a producer, you most likely want to have your music spun by DJs, and respected by your industry peers. These artists are mostly all on social media. Doing the same “mere exposure” thing as you would with labels, with a little effort, you can make your name more known to them, and thus increase your odds of having them listen to your track. These artists can also provide a valuable gateway into networks that you would otherwise not have access to. By making friends with these artists through social media, you too can have some of this access.

Also, one must never underestimate the usefulness of Facebook Groups. For instance, Pheek’s Coaching Corner, the one that I run, was created to find like minded people who were into what I am into. I have made many valuable connections through it.

3. Artist pages 

Most labels expect you to have a social media presence (except in rare exceptions, which I will get to), since it shows a sense of professionalism. It also allows for promoters, and other industry people to gauge marketability, thus leading to more opportunities. 

 

Disadvantages of social media for minimal house producers:

1. Takes away time for creative things

Social media is distracting for the same reason why it’s useful – it produces dopamine release for you just as much as it does for fans. By interacting with social media, you are participating in this neverending feedback loop. Therefore, this feedback loop can distract minimal house producers from actually creating. As Chris Liebing recently said on his DJ’s and Beers podcast, every time he replies to someone’s comment on Instagram, that is just one more thing that is keeping him away from making music. 

While larger artists like Liebing might be more desensitized to their social media interactions, since they get so many, for a small artist, a new comment, or new like can be very distracting, since it produces a high, in a way. Every time your phone vibrates, or dings, you are being pulled away from whatever you are working on at the moment, and will eventually affect the outcome of whatever that is.

2. Mental Illness

Using social media for minimal house producers can be dangerous. 73% of musicians report suffering from a mental illness of some sort, and are three times more likely to suffer from depression. 

Additionally, research has shown that social media use is causated to increased depression. In a study published in the Journal of Clinical and Social Psychology, researchers concluded that, “What we found overall is that if you use less social media, you are actually less depressed and less lonely, meaning that the decreased social media use is what causes that qualitative shift in your well-being.”

This combination is volatile, and can lead to some serious consequences, if not properly managed.

3. Private life being used for commercial interest by bigger companies.

artistic representation of tracking social media for house music producers

Tony Liao

A quote that stood out to me in The Social Dilemma was the business adage, “If a company isn’t selling you anything, then you are the product.” Every interaction that you make on social media is analyzed by algorithms designed by data and cognitive scientists who are vetted to be some of the best and brightest in the world. To think that these algorithms are oblivious of your deepest personal secrets and desires is willfully ignorant. They exist to hyper target you, and sell you products, so advertisers keep on using their services. Unless you install plugins, and software, these algorithms track you well beyond the platform, looking at how you interact with all websites, not just theirs, using tracking cookies, and pixels. They listen to you on your phone, and translate what you say into text to analyze (if you think that talk to text was just a convenience, think again). That time you looked up something that only exists in your medical records? Well, that’s recorded too.  

 

How to detach from social media for minimal house producers

You don’t necessarily have to be a slave to social media; there are artists who get away with not using it at all. Ricardo Villaobos doesn’t have a social media presence, and he’s a shining star in the minimal house scene. Nils Frahm doesn’t have one, and he’s considered one of the greatest living pianists. Burial doesn’t have one either. Neither does Aphex Twin (or at least one that is maintained in any serious manner). However, with the exception of Frahm and Burial, these artist’s careers flourished before social media was a thing.

So how are these artists able to get away with this, and what can you do as an alternative to social media for minimal house producers? 

In the case of Ricardo, he made his connections by partying excessively. Late nights with promoters, PR professionals, and A&R allowed for chemically induced promises to be made, which he followed up on. While Ricardo doesn’t have a social media presence, memes of his sweaty, sleep deprived visage certainly do. 

a photo of Ricardo Villaobos not using social media for minimal house producers

With Frahm, he had a social media presence up until 2017/2018, when he decided to deactivate it before working on All Melody. By this point, he was already a globally recognized artist, whose label and publicist got him all the promotion he needed to sustain his career. He also studied under Nahum Brodsky, a protégé of Tchaikovsky, so he was obviously connected.

Burial had a couple things working for him. The first, is that his marketability was in his enigmaticism and mystery. Having a social media presence would have worked against him in a lot of ways. He also started sending demos to Hyperdub in 2002, years before social media was a necessity. One thing that can’t be ignored either is where Burial grew up. He went to the same school as Four Tet, Hot Chip, The XX, and dozens more. In other words, this guy was connected, whether his profile leads you to believe that or not

So what can you do if you weren’t blessed to go to private school, study under a world renowned mentor, or aren’t willing to sacrifice your health with copious late nights and consumption?

  1. Find out a way you can help the scene and make connections. Volunteer at events, become a journalist, throw events, become a radio DJ, intern and eventually work at a studio. These are all options. 
  2. Do things old school – hand out fliers after shows, solicit journalists with a solid press kit, and a compelling story. Not all stories need to be about your music. If you were a refugee, or had a parent who was a murderer, or you survived cancer, these are all stories. Think of alternative publications as well. If you are really into healthy eating, you can get a story published about your diet while touring on health blogs.
  3. Trim down your network of relevant people to 5. It’s like real life, you don’t have a ton of really close friends. Concentrate on the people who really care about what you do, not the people who kind of care. Only care about the people who will provide honest feedback, and encourage them to help you make connections.
  4. Find a mentor. Just like Frahm had a teacher, so can you. They all won’t be protégé’s of fabled Russian composers, but they will have their own set of connections that when the time is right, you can capitalize on. However, it’s sometimes easier to connect with these people on social media.

Alternative social media for minimal house producers:

1. Telegram

A great social media for minimal house producers. For instance, there are 640 members in the minimal techno channel. Telegram doesn’t monetize through ads, as it’s an encrypted network. This encryption means more privacy as well.

2. Discord

Just like Telegram, there are music networks on here. Here is a list of channels.

3. Twitch

While not necessarily a forum, this is a place where established producers have opened up a community to watch them do things like DJ sets, and produce music. Artists like Kyle Geiger have been doing almost daily tutorials for music production, and answering questions. If someone has something interesting to say in the chat, you can private message them, and make a connection that way. You can also ask Kyle questions, and send him tracks. He encourages it.

4. Reddit

More anonymous, and focused, these groups, also known as subreddits, can be an excellent place to find like minded people. If you can think of a genre, there is probably a subreddit for it. People ask for feedback on tracks, DM people who they want to connect with, find playlists to be a part of, and even promote their own tracks on these forums. Major artists are often found on reddit, doing question and answer sessions, called IAMAs. It’s generally a helpful community, but beware of being too self promotional. 

 

Ways To Moderate Your Social Media

1. Install tools to restrict access

Tools like OffTime can limit what apps on your phone you can use, between certain times, or with certain permissions. It will also track the amount of time that you use apps, which could be humbling.

If you use Chrome, there is an extension called Work Mode that allows you to block all social media URLs between designated times. Stay Focused is another great extension.

If you use something like Mozilla, there is an add on called LeechBlock, that allows you to block certain websites.

If you are concerned about them tracking you, plugins like AdBlocker and UBlock restrict this. However, keep in mind that if you end up advertising on their platforms, you will have to disable these blockers so that you can monitor your own ads.

2. Only interact with certain people so the algorithms only show you those things.

Ultimately social media will display things to you that you want to see. If you don’t want to see anything about politics, or celebrity gossip, don’t interact with it. This will tell the algorithms that you aren’t interested. Conversely, if there is something that you are interested in, then interact with those things, and the algorithm will reward you with more of that.

3. Outsource

Get someone else to manage your social media presence. You can use places like Fiverr, and UpWork to hire virtual assistants who can create, and post on your behalf, for a reasonable price. Therefore, you will have a presence, but not have to be managing it day by day. There are also apps and bots out there to streamline this process, such as HootSuite or InstaZood. 

 

Hopefully this post provides you with some resources that you can use in order to make an informed decision about how you want social media to impact your routine as an artist. There are ways to step out of the social media game, but to do so prematurely will have long lasting effects on your success. Therefore, strategize carefully, and see what you can do about limiting your access to it, rather than disconnecting entirely. If you do feel the need to remove yourself from the algorithm’s grasp, there are ways, but it will require a lot of effort, and can be less cost effective. 

Social media isn’t going anywhere, so we can either lament at its destructive capabilities, or harness it’s potential to benefit ourselves, while using tools to reduce its negative impact on our health, and society’s perceptions.