How To Reinvent Your Sound

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If you’re finding that all your tracks are starting to sound too similar, there are a number of ways you can reinvent your sound. A while back, I wrote an article about how sometimes we feel that our music always ends up sounding the same. I did a test with friends and asked them to import their last 10 tracks into Ableton Live to compare each of the tracks’ wave forms. Visually, this immediately reveals if their track structures are the same. For instance, some people always introduce the hi-hats after 4 bars and will pause the kick just before. Others will put a first break after 2 minutes, then another one pretty much at the same place every time. We have habits and preferences in music; it’s possible to end up going down the same road with each track.

If you take music production seriously, you’ll want to pay extra attention to how you present your art. If you always stick with the same routines and habits, you might have difficulty keeping things interesting, especially if multiple labels want to work with you. Let’s discuss a few important points improve your sound, without losing the sound signature you might have already developed.

Know yourself first

You can’t change or reinvent yourself if you aren’t aware of your routines. What do you want to change or upgrade in your sound? Sometimes you know easily, but other times it’s important to answer this question. There are two major ways you can answer this question, but first you’ll need to gather all the tracks you’ve made in the last months and listen to them (or have a friend listen to them which can be better as there will be no bias) to determine what commonalities they share.

Another way, which is what I do, is to open your last bunch of project files and look at the arrangements. There will be something you might be doing regularly that needs to change. Once you know, the best thing to do is to start taking notes in the project itself by putting markers where you tend to do a specific thing. Put as many markers as possible then delete the content and make that new project your starting template for your future projects.

Are you always using the same kick? The same samples? The same synth? Reverb? If you’re always using the main effects that are included in your DAW, don’t forget that thousands of other people are also using those effects, and perhaps it’s time for an upgrade to new VSTs. Some are very affordable too. What’s very interesting is how sometimes we don’t realize we use the same samples. If you use analog gear, this might end up becoming an issue unless you add a bit of color or personality to your sounds somehow. Machines are often limited to what they can do and will depend on outside help.

For instance, if you always use the same type of kick or clap, perhaps you can start layering it with something else.

TIP: This is the longest part of the process but it will pay off – use friends to collect intensive feedback or our Facebook group.

Seek inspiration

This is the fun part and it demands a bit of an open mind. I would encourage you to do these things:

  • Who are your main inspirations in music? which artists do you like? Try to find out what/who inspire them. Perhaps it’s an unknown artist or something completely different. For instance, Bruno Pronsato is an ex-rock drummer and that has been a big influence on him. Pretty often you’ll find that some artists do get inspiration very different from the type of music they themselves make.
  • Try to listen to randomly selected music. This can be from the radio that you swipe around or from Spotify. There’s also a plugin VST named Radio that is pretty cool for that. It allows you to stream the radio directly in your DAW, and record it – an endless source of ideas. It also offers random channels to listen to.
  • Go back to oldies. If you lack ideas, try exploring different eras such as the 80s, 70s, etc. You can also dive in the vast world of jazz, hip hop, folk, world music, or indie rock to name a few. Create yourself a playlist and note down some ideas you like and see in them.

The most important question to ask when you listen to other music is to ask yourself what made that song famous. Is it the quality of the voice of the singer? Some innovating technique? Some use of effect? Every song has a story and it can be very insightful to understand what it is.

TIP: If you lack ideas, dive into electro-acoustics, Musique Concrète or Free Jazz. It’s not for the faint of heart but it’s full of ground-breaking ideas.

Think Modular

Reaktor by Native Instruments

I don’t mean modular synths here – when I say “think modular“, I mean that it’s time to become a crafting master in Ableton. Here are a few tool suggestions that can help you improve:

  • Reaktor. Reaktor is a monster. If you’re not already into it, check out Native Instruments’ demo to try it. It will be intimidating at first but it pays off, creatively speaking. There’s a huge community exchanging patches made with it and the blocks series is a good alternative and introduction to modular synths. The cool part is finding free tools that can be tied together and rebuilt into an instruments of your own. Many artists like to build one patch which becomes the tool in their next 5-10 tracks, then it evolves into something else. The strength of Reaktor is that it can be used as a synth or as effects.
  • MXXX.

    MXXX By Melda Production

    MXXX is for effects. It is very, very powerful as you can create complex chain of effects into one space, then automate multiple at once. I’m pretty addicted to this tool for sound design but also for mixing where I can fix some issues.

  • Reason. Reason (a DAW) has a more visual approach and sounds incredibly amazing. There’s something very playful about it by plunging virtual cables in the UI. The last version is simply outstanding and won awards in 2017. Link it to Ableton to combine forces. Ableton can send notes to Reason and you rewire the sound back into your project.
  • Bitwig. I find this DAW is very advanced and if you’re new to music production, it will be a challenge to learn. Since it’s very similar to Ableton, the transition is pretty fluid. I find the way the plugins work together is extremely creative and easy, without killing CPU. You can add randomizers and LFOs to pretty much anything and for that alone, it’s worth using. I often come to Bitwig for advanced sound design.
  • Goodheartz. Goodheartz is a collection of super nice plugins. There are many modular options but I like these because of their high quality and the fact that they don’t push CPU too hard.
  • Modular by Softubes. This plugin is the most impressive take on real modular synths out there. You have software equivalent of real hardware, a bit like Universal Audio’s version of hardware mixing tools.
  • VCV.

    VCV Rack (credit: VCV website)

    VCV is all the new hype – a free, open source environment and also an interpretation of hardware components. It does have a learning curve but the results are fun and it will certainly get you out of your comfort zone.

TIP: Abuse demos and trials! Try everything, record all your sessions and use them as wave files in a project. The plugins that are the most exciting should be considered to be added to your shopping list.

Collaborate

Collaboration is the most important in order to help you break from your habits. If you can find someone who lives close by that you can visit to produce in someone’s studio, hang out, listen to music and talk production, it will bring you a lot of fresh ideas. Don’t limit yourself to people who make the same music as you. It can be a guitar player or a singer. Sometimes if you can try to work on a new song with someone else, it will work your creative mind and force it to explore techniques you might have never been exposed to. Collaborating online is also very refreshing. Find people on Soundcloud and see if you can befriend them to eventually work with them, or remix them. It can be someone in a field that is totally out of your “normal”.

SEE ALSO : Where to Get Fresh New Ideas for Tracks

Important Music Production Principles

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As a label manager or as a teacher who regularly gives feedback (join our facebook group if you’re interested to participate!), I’ve realized I don’t listen to music like the average person; I listen for certain music production principles. There are a number of things that will get my attention that most people won’t really notice; I’m listen for a number of principles that make – according to my tastes – music that feels full, mature and deep. Many labels are after music that will sell, but I’m more interested in music that innovates, which to me comes from the design work involved in the song.

Why innovation first? I prefer treading new ground than releasing something vanilla. It might not pay, but the delayed gratification is more powerful and I can attract creative minds, which are my favorite kind of people.

I was reading about visual design and I was pretty interested in how it’s similar to audio production. I’ve compiled some basic music production principles that applies to both the audio and visual spheres.

Balance

Balance can be achieved in a variety of ways: from the stereo field being occupied, to the mid/side balance, or the balance between low end vs high end. I like to hear how balance has been designed and exaggerated – the emphasis of a zone that moves towards another. I want to feel the artist is playing with balance, or shows that he can propose balance shift during the whole timeline of his/her song. Balance is to me, the umami of audio, and I want to experience something that feels full.

TIP: In the final stage of arranging, try to check each zone (left/right, mid/side, lows, mids, highs) to see how they relate to each other.

Contrast

This one is a bit tricky. How do you apply contrast in audio? It can be in how you select your sounds for instance. Perhaps having a number of sounds that have very sharp attack compared to others that are soft. Maybe a contrast in volume, compression, harmonics or dull vs very detailed. As you bring in a number of sounds or melodies, think of how each of them can be different. This is useful as it can broaden up your palette of sounds or have them evolve into something else. One of my favorite contrasts is between textured sounds vs some that are smooth.Another type of contrast that I love to hear is a distinction between bold and subtle on certain elements.

TIP: Try to import two samples at a time that are very different. Ex. 2 claps, one bright and the other fat, then go from one to another to create contrast.

Emphasis

Which element that should grab your attention first? This is, in design, the focal point of your artwork and in audio, putting one sound forward will have the listener engage with it. This is usually in the mid frequencies, right in front of you. It’s rare that your key element will be panned to the right and if so, it will be really confusing to get something there through the entire song. A good way to create a focal point will be to decide what will be in front and what’s in the back.

TIP: Use one main element in mono and EQ the mids up to push it front forward. Group all sounds to be put in the back where you slightly remove mids in mid/side mode.

Movement

This one is all over this blog and if you haven’t consulted some of the past articles on how to get more movement in your tracks, I invite you to check some out. Movement is one of the most important parts of music arrangements. Movement is life, nothing less. When music is static, it feels dead, dull, redundant, synthetic in a bad way, and terribly alienating. You need to have your sound move in the space, in the stereo field as well as up and down – there are so many ways to achieve movement.

TIP: EQ, auto-pan, compression, filters are your best friends for movement.

Pattern

Ideas and hooks always are dependent on a precise pattern. Next time you listen to your favorite song, try to determine the pattern of the song. Sometimes it’s simple, sometimes it’s multiple patterns that are layered. Now, the pattern is more than just the percussion; it’s the order of elements that are also reappearing throughout the song. In techno, there’s a micro pattern (eg. within one bar) that is part of a much bigger pattern. Decoding it is a bit like reading morse code. But one of the key points of patterns, as explained by Miles Davis, is understanding the importance of silence because that’s what creates them.

TIP: When creating a pattern, try adding random additional ideas by using Ableton’s MIDI effect, “Random.” Having a developing pattern can do wonders to the timeline of a very simple song.

Rhythm

This is the perfect follow-up from the pattern principle as they go hand-in-hand but are slightly different. I like to see the rhythm as everything that amplifies the flow of the pattern you created. Groove templates in Ableton are particularly tied to rhythm as well as swing. But importantly, one thing to understand is the transition from section to section, as well as what’s regular vs irregular. You can have a very simple, almost boring pattern but with a great rhythm, you can make it very engaging for the listener. However, this doesn’t work the other way around; a poor rhythm will turn a great pattern to garbage.

TIP: Try to DJ your tracks at different stages of production. You can stretch your idea/concept to 5-6 min and see how it feels, mixed as a DJ. Of course, mix it with something you love the rhythm of and see how yours fits in.

Unity

This is the final touch to a song; “making sure all elements feel like they’re working together.”  Sometimes I hear music and I feel there are a few sounds that don’t fit in at all. Perhaps this has happened to you and you’re not sure exactly what it is. Here’s a quick list of things to consider while developing a new idea:

  • Make sure all melodies are in the same scale or in compatible keys.
  • Use the tuner to make sure the most important elements are in key.
  • Always have some sounds that are in the “call/answer” relation with some other.
  • Certain sounds should either be working together or complementing one another (eg. played at same time or shuffling).
  • Use a global swing/groove for main sounds.
  • Stick to just 1-2 reverbs for creating a common space.

Final principle: Make your work understandable, long lasting, and detailed

Here’s a personal motto that I apply to the analysis of my own work:

  1. “Is this song understandable?” If I ask a person to sing it, can he/she relate to one element?
  2. “Is this song based on a trend or will it age well?” I like to analyze songs that I still love after 20 years and try to see what I still love about them. I then try to apply concept with my current knowledge. It can be a concept or a technique too.
  3. “Did I cover all details?” The last round of arrangements I do will be to cautiously pass through my song, one bar at a time to see if I am aware of all details, such as volume, tails, attacks, position, etc. If I don’t do that, the song isn’t done.

I hope this helps you to perceive your music differently and create your music more efficiently!

The musician’s double life: making money from music

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I’ve been working with musicians for quite a while, and it’s no secret that making money from music alone is huge undertaking because we all know that revenue streams are hard to come by. In many cases, I’ve observed how many musicians often have a double life that they’re trying to deal with. I’d like to share how this is often an aspect of being an artist that can be misinterpreted by the artist him/herself.

I’ll start with my own background.

For as long as I can remember, I’ve always been interested in anything art related. In the early 80’s, I convinced my dad to rent a camera so I could direct my own movies with my friends. We made cowboy movies and later on, in high school, I was really interested in theatre. When I was in college I was getting more serious about theatre but to secure my future, I decided to go in Social Science and Psychology.

This is the case for many people I work with: they live the double life of having another job because making music won’t pay the bills. I often see people who believe that because they do music, they should be able to automatically make a living from it, but making a living from music takes a long, long time. I find that if you want to live off music, it’s better not to do it full time for a while. There are multiple benefits in avoiding music as a full-time job, even though that might be your dream. Let me explain:

You may run in a creative burnout. This is something I explained in a past post and it becomes a problem when pursuing music full-time. If music is really important and fun for you, turning it into a job will completely change how you approach it. You’ll have to put aside a good part of your creativity to find ways to monetize it, and then you’re sort of stuck again in that you’re not making music full time. One thing I realized when I made this jump is, for the quantity of music you need to make to gather enough money to make a living, you need to not only make tons, but you’ll need to reinvent yourself every year. If you don’t want to saturate your market, it is recommended not to release more than 3 times a year. So then, yeah, you need to DJ or perform, and then, again, you’ll spend you time dealing with all the business aspects of that, plus dealing with a very competitive live music market.

TIP: Living off music full time is possible if you have a very solid basis and money saved up beforehand.

You need money for your studio. It’s no secret, electronic music is probably the most expensive music to create. Technology keeps evolving, as well as sound, plus computers quickly become old so you’ll have to allow yourself a budget for constant research and investment. If you count on hacked software to provide you with this solution, you’ll likely have to deal with the loss of your productions at some point because something goes wrong.

Some of the best ideas don’t come up in studio. How many times have you been washing dishes or on a walk, and then have a really amazing idea for a song? Taking distance from what you do is one of the best, most valuable ways to see your craft from a different angle. In my post about Non-Linear Production, I suggested taking many breaks and days off. Working on other things (like a blog), gives my brain a break to regenerate and come up with new ideas for making new songs.

Convert your other abilities into something creative. Every side-skill you have can be used in relation to your music or art hobby. This is one thing I approach in coaching, where I see how a person can combine both music skills and non-music skills. For instance, someone in finance can help other musicians making budgets or find ways they ignore to generate financial income. All you need to do is to see where you can contribute to your community and to surround yourself with other artists – a good way to be immersed into your music world.

What’s mostly important to realize however, is how many artists have this feeling that they’re in the “wrong place” when they’re not in the studio working on music. Some of the people I have worked with were working in schools, IT, restaurants, design, architecture, networking, or writing to name a few. The area where your more traditional career skills overlap with making music is a great place to start thinking about how you can make money from music.

Basic Song Arrangements Tips

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Given the quantity of hours of mixing I do regularly, I work on lot of projects from a wide variety of clients. I also have to do a lot of “cleaning up” before I get to work on the actual mixing of a song. I wanted to share with you basic song arrangement tips that you can do which will speed up song construction and help make it sound better in the end.

Cleaning a project for clarity

“Cleaning” is something many people overlook, but it will help you better understand what’s happening in a song. I strongly encourage people to work on multiple projects at once with my non-linear production technique; a clean project will help you understand where you left off on your last session.

Here are some tips for a cleaner, clearer project:

  • Name your channels/samples something simple. For example, rename that loop “rolling_AD252” to “percussion”. Keep things simple and clear as well as have your own vocabulary.
  • Color each channel based on content. For instance, red for kick, brown for bass, blue for melody, etc. On Live v10, you can then apply that color to the clips.
  • Create a comprehensive timeline in your arrangement. This is where 90% fail! The first sounds in your song should be moved way up to the front and top, and as sounds come in, they should be dropped in below. Since the arranger moves from left to right, you will sounds appear in order of appearance, just like how they make it for movies.
  • Drop markers to see the key points. Markers on the timeline help you see how things are repeating in a logical matter as well as for you to see where to drop in your transitions.
  • Consolidate blocks of sounds, change color if there are changes. Consolidate all the little blocks so you can duplicate them easily and see your arrangements more clearly.
  • Arrangements aren’t mixing. Don’t add all your effects and compression yet, focus on the timeline of things, then you can easily group and do your mixing if everything has been labeled and colored properly.

Before consolidation

Clips consolidated

And duplicated

Think Balance

When you make a song, you have to think of a few key points to keep people interested:

  • Keep things moving to avoid redundancy.
  • Have logical development.
  • Bring in some surprises.
  • Have solid transitions.

All this can be seen visually if your project is clean and clear. Here’s how:

The image above is a good clean start. You can see these blocks are pretty straight-forward and repetitive. Usually when I hear a song like that, I will automatically visualize the blocks coming in and out; I call that type of arrangement “blocky.” There’s not much happening, nothing is too exciting, and the balancing of “blocky” songs is extremely rigid, dull.

However, having a “blocky” song can easily be fixed.

  • A sound can be appreciated agan if you “reset” it. You can “reset” a sound by turning it off, removing it, then bringing it back at a key point. This is a good way for the listener to appreciate different combinations of sounds all together. If you leave all your clips playing all the time, you can’t appreciate if X plays with Y alone. This is why I find that a song with 3 hats and or 3 percussion tracks gives you a really broad range of combinations, but you’ll need to be creative to have them all explored in a song. That can be done by occasionally muting certain sounds.
  • Transitions, transitions, transitions. Did I say this enough? You can make nice transitions with en effect, a silence, a flam (rolling, repeating sounds), a swap of sound(s), a volume automation, etc. Explore!
  • Automation, fade-ins. If your sounds all come in at once, try having some fade-ins from time to time.
  • Create variations. If the sounds were programmed in a specific way in a section, have them varied in the following section.
  • Varied patterns length. If you have multiple patterns that are one bar long, try having some that are 2 bars long, others 4, some half a bar. The richness of the combinations where sounds shuffle over time will be exciting to listen to.
  • Don’t drop all of your musical assets right at the start. Try to keep new sounds appearing per sections.

This last image shows what a project like with some holes added, which will add a lot more dynamism and surprise to your song. Take your time! You can trust the listener by letting things go and let things evolve. If you’re not into ever-evolving songs and more into stripped-down, tracky arrangements, its pretty much the same thing: take your time to get things come in and use automation.

I hope this helps!