Becoming A Touring DJ Post-Pandemic

After being locked away for over a year, many artists are left with a trove of new music they released over the pandemic. And naturally, many of these artists want to play it out to new audiences. This brings up the question of becoming a touring DJ, which has become most professional musicians’ primary form of income. 

However, with the underground electronic music scene being just that – underground – it’s not as easy to figure out where to tour, especially when much of the world is still closed down. That’s why it seemed like a good idea to reiterate the steps you need to take in order to get noticed in order to become a touring DJ.

 

North America Isn’t Europe

Becoming a touring DJ in North America is different from, let’s say, Germany. In Germany, club culture is one that’s not only government-sanctioned as being a cultural institution, it’s also not time restricted like in North America. In Germany, techno clubs start on Thursday evening and go all the way through the weekend, non-stop. However, in North America, clubs frequently close at 2 AM, with some exceptions that may go until 4 AM. 

There are after-hours spots, but it’s not like someone researching a tour can easily find the promoter’s contact information. Plus, the world can be a little exclusive, due to its secrecy. 

 

My Tale Of Touring

However, that doesn’t mean it’s impossible to become a touring DJ in North America. Before Facebook, I knew of all of the shows happening in Montreal, and I would frequent them. This got my name out there, and eventually, I was making lots of musical friends and acquaintances, who would then book me for the shows. 

Through this, I started gathering fans and learned how to communicate with promoters and venue owners, always presenting myself in a professional manner. After a while, people would come out to see me specifically, and instead of standing in the corner waiting for the headliner, they would be on the floor tearing it up. Thus this encouraged more people to dance, and after a while, people visiting from out of town started to take notice. 

this is a photo that represents the metaphor of building bridges, which is necessary to becoming a touring DJ

Becoming A Touring DJ Is About Building Bridges

Promoters in the United States and Ontario would often come to Montreal events, and they would reach out to the promoter to figure out who I was and book me outside of my normal domain for parties that I had never heard of (even if they were within driving distance, and naively thought I knew all the events within driving distance). 

Then, while playing these places, maybe I noticed other DJs on the bill and invited them to come play one of the events in Montreal. This is how cross-pollination of scenes happens, and creates regional touring circuits for people to play on.

 

Becoming A Touring DJ Is Conditional – You Must Provide Value

However, becoming a touring DJ can only happen for developing artists if certain conditions are met. First, they must play in their city and become sort of a local hero. This allows them to have content that can be shared with other promoters showing that they can rock a crowd. This is important because in this day and age content is king, and videos showing you smash a show is a great way to prove to people who haven’t heard of you that you’re someone worth paying attention to.

To play locally, you must also provide value for the scene beyond the music you play. Be a patron of the arts, and go to shows. Write about public-facing shows in blogs. Do promotion for the shows by flyering and posting on social media. Show that you care about the development of the scene; form a symbiotic relationship. You’d be amazed at the power of reciprocity once you approach the promoter in a respectful, professional capacity asking for gigs. However, you HAVE TO ASK. If you don’t ask, you will never become a touring DJ.

 

The First Follower Concept

Even after all of this, realize that your first gigs will not be glamorous. You’ll be sleeping on couches, playing for almost nothing (and/or free), and saying yes to pretty much everything. You will not sleep much, you will not make much, and you will play on a lot of empty floors. However, eventually, people will start to congregate if the right conditions are in place. 

This is the first follower concept – something that Derek Sivers, the founder of CDBaby evangelizes. This is best exemplified by this video of his where a lone dancer on a hill starts ferociously dancing to the groove. Then another follower notices the infectiousness of their moves and joins in. Then a third, then a fourth. After about a dozen people start dancing, critical mass forms, and like a flock of seagulls to a piece of bread on the beach, they swarm.



This is what you must have at every one of your shows – someone who is willing to be the first mover. If you’re playing out of town, this may be especially difficult. Therefore, do your best to at first play shows that are within traveling distance of your friends and fans. Incentivize them to come out with guest lists, or other giveaways. 

 

Playing For Exposure

I’m about to say something controversial. Something that in certain circles will result in a strong amount of backlash. So where we go… when a promoter says that playing a gig for free, or relatively little, will be good exposure, if you’re at the beginning of your career, they’re right. However, it’s only worth it if you can get that “first follower.” If you just play to people who are sitting at the bar, there will be no exposure – instead, you will be a glorified jukebox. Nobody gives a shit about the jukebox. If you’re not able to bring out someone who is willing to go buck wild on the floor for you, then the gig probably won’t do much for your exposure, and won’t help you on your journey to becoming a touring DJ.

 

Branding Is Everything 

Ever wondered why promoters are willing to shell out $3k for a visa plus the booking fee to get a European to come to play a local club, despite there being locals that can play just as well, if not better? Branding, unfortunately. 

It’s easier to sell the romanticism of a European DJ who commands a spot in a culture that appreciates them, rather than booking a local who doesn’t have the same aura surrounding them. People may not even know their music, however, they have tens of thousands of followers, videos of them playing the crowd, and a press kit that would make any up-and-coming artist jealous. 

Just by having this, they have the social proof and authority necessary to get curious minds to take a leap. Compare this to a local DJ who has none of this, despite the convenience of being around. Additionally, the scarcity of the European artist contributes to their appeal. Compare that to a local who is always available. 

A photo of a DJ touring

 

Other Ways To Become A Touring DJ

Throw Your Own Party

There really is only one shortcut to this, and it takes some upfront capital investment. The way? Throw your own show, and book artists from out of town that will consider booking you. Then spend money and time on promoting it, and promoting it hard. Partner with other local artists who already pull a crowd. Partner with other promoters and venue owners. Work out a revenue-sharing agreement.

Then, since it’s your event, put yourself in a good slot that has a crowd and make sure you have friends there who are willing to record you rocking the crowd. Then, afterward, make sure to ask the out-of-towners if you’d be willing to do some gig trades, where you play their city in return for them playing yours. You can then use the footage of this party in order to solicit gig trades from people you’ve never met as well since it shows to them that you can throw a hell of a time.

 

Get A Booking Agent

This is easier said than done. Most of the time you can’t just outright hire a booking agent, since they usually work on commission. However, every once in a while, you can convince someone to try and book you if you have enough rapport. 

The problem is, let’s say you are able to get a booking agent without clout. Unless they have a reputation where their word guarantees a good party, you have to have the branding that they can sell. You have to have a press kit, you have to have photos and videos of parties you played, you have to have a social media presence that is constantly growing and being updated. You are, unfortunately, a product just like a box of cereal, or a car. 

 

I Guess I’m An Idealist, Too

I was really hoping that the pandemic would move scenes more local, as the lack of plane travel, and travel, in general, showed its impact on our air quality. However, often this leads to unexpected consequences. The lack of pollution has cleared the skies, and somehow, impossibly, warmed the planet. Yet, in this same article, it was concluded that even though the planet warmed a little, the impact on people’s lives is positive, with less dying of air pollution. 

Hopefully, with a little education, we can reduce our carbon footprint of touring, and at the same time build up local scenes. It just seems that things are going to go back to as they were before. 

 

How To Have Fun Making Music

Sometimes making music can be a chore. To people on the outside looking in, music seems like an enthralling, exciting, fun experience, but anyone who is a composer knows that making music takes focus, dedication, and frankly, at times, can be pretty boring, and stay boring. That’s why it’s important to know some techniques for how to have fun making music, just in case you fall into one of these creative ruts. What I’m about to share isn’t the definitive way for how to have fun making music, but rather things that I have done for a while that take the pressure off, and just allow me to be creatively expressive without all of the arduous parts. 

Having The Ideal Setup Does Not Guarantee Fun Or Even Ease

I have written about this to death, but it deserves to be mentioned again. So many creatives think that they need the perfect setup in order to have fun. They think they need that new module for their Eurorack, or that new audio interface, or the latest poly-synth, and then, and only then, will they have the ideal creative experience. This is just so, so untrue. Every new piece of gear you get has a learning curve. 

Unfortunately, the world of electronic music is not entirely standardized, so things won’t be immediately intuitive even if they are relatively similar to something you’ve already owned. Chances are that thing you already owned will allow for easier, more fun creative expression since you already know it. But, the cognitive fallacy that new equals good is just that, a fallacy. There is even a term for it in cognitive psychology – “appeal to novelty.” 

Therefore, if you really want to know how to have fun making music, use my first advice would be to use something familiar.

 

Work With Loops 

Go on Loopcloud and just start grabbing loops. The more complete the loop, the better. The goal here isn’t to make something super original, the goal here is to have a good time making music. Now drop those loops into session view in Ableton, and start triggering loops and see what happens. Maybe MIDI map some basic effects like delay, reverb, flanger, gate, pitch bend, and a filter. Then MIDI map the volume faders on the clip’s channels. Then start triggering loops! Fade the clips in and out, change the wet-dry on the effects, bend the pitch, and make the sound melt. Think of it kind of like DJing, but in a compositional sense.

Loopcloud Makes Everything Easy

Working with Loopcloud makes the process of choosing clips easier, as they have built-in search filters and algorithms that help identify contextually similar loops for you to play around with. All you have to do is click “find similar sounds” and Loopcloud can filter to you either harmonically or rhythmically similar sounds that will work well together. Then, with their native plugin, you can load the samples directly into the DAW without having to download the files, and sort them, allowing for seamless integration, and immediate use. 

Another great thing is that this quick sorting loop function teaches you how to have fun making music that’s not the same as what you’d normally make. Maybe you’re a minimal house DJ, but you have a penchant for disco house – yet not a lot of experience with it. Well, with loops, it’s easy to throw together something that sounds good without the time or practice it takes to create something from scratch. 

THis Isn’t About Art, It’s About Fun

Some people might take artistic integrity into question here, but we’re having fun, not creating our magnum opus. If you can’t get over that, think of it like DJing. When you’re DJing, you’re not only playing your music, your play other people’s music, just like other people made these loops. However, what you create will ultimately be more unique, and also royalty-free. 

You may even like it and use it later in a more serious composition, but for now, the goal is to figure out how to have fun making music.

 

How To Have Fun Making Music With An Artificial Crowd

An artificial crowd, you say, Pheek? Yes, an artificial crowd! In this day and age, we have access to a plethora of crowds that will dance no matter what we do! How, you ask? Simple, by putting on YouTube videos of dancing crowds, and jamming to them. They don’t care what you do, they’re going to have a good time anyways! So, load up your smart TV, your projector, or even an auxiliary computer screen, load up a long video of people gyrating to some 90’s acid house, put that shit on mute, and start jamming.

 

Just Start Jamming

Better yet, keep the audio playing on the video of the crowd dancing, load up your favorite gear, and start jamming over it, like you’re just an accompaniment instrument to the mix. If you’re really fancy, you can route the audio through Ableton using a virtual audio cable. You can add fills of effects, tap in drum patterns, play auxiliary basslines or leads, load in some samples from Loopcloud! Basically, whatever your imagination can conjure on the fly, do it! Just make sure you press record.

Then once you’ve recorded all of these, you’ll have a fresh sample bank of new ideas that you can incorporate into fresh productions. Now, all that fun time was actually spent being productive, rather than frivolously. You also got some solid practice in!

I’ve been doing this technique for 15 or so years, and it has lead to a plethora of new material and inspiration. 

 

Download A Ton Of Plugin Demos

This is a fun one. Basically, download the demos of a bunch of plugins that you would otherwise not use. Then grab a loop, or sound from somewhere, or make one quickly from scratch. Then load in the plugins, and start stacking them on top of each other and see what happens. Start flicking through presets on all of them, adjust knobs, and create massive, cacophonies of sound. Now filter those sounds, and see what happens. Maybe resample them, and then throw more plugins on top, while dropping the pitch. 

 

How My Follows Have Fun Making Music

lotech/hijack says, “Honestly I find exploring and experimenting makes it fun. Don’t approach it as a process. Just remember that you love music and the feelings you get as a listener. Then go at it with that mindset. Works for me (usually).”

a photo of a facebook post that describes how lotech/hijack has fun making music.

Camilo Jesus Ramirez says, “After years of making music I get the most of me when I don’t push myself to do it, I only do music when i feel to, sometimes I don’t touch a project in months and sometimes everyday non-stop, the fun comes when I feel in the mood”

a photo of a Facebook post saying how Camilo has fun making music. You can read the text in this article above.

Steve Moss laments, “Every time I buy new gear or a new synth I tell my wife: ok now I’m complete. My wife tells me: that’s what you say every time and you’re never complete! Hahaha.”

A Facebook post of how Steve learns how to have fun making music.

Pierre Deniel simply replies, “LSD.” I guess that’s one way too.

Steve knows how to have fun making music - it's with LSD, that psychonaught.

 

There Are Many Ways To Know How To Have Fun Making Music

There are many ways to have a fun, enthralling musical experience that doesn’t involve thinking too deeply, or seriously about the process. 

To reiterate, it all starts with having something that you don’t have to troubleshoot too much. It’s easy for the fun to be sucked out if you have to spend your time learning, or fixing something. Therefore, start on gear you’re familiar with.

The next step to having fun is to try something without expectation. Don’t be afraid of dabbling in new genres, especially with an amazing tool like Loopcloud which allows you to load in, find, and sort samples in a heartbeat. 

Don’t be afraid to try new plugins either, and do things that don’t make sense. At the end of the day, nobody really cares how you made something, as long as you make it.

The real magic here is that if you record it, you’ll be left with so much unique stuff that you can use in your future work. Never underestimate the usefulness of just having fun.