Tag Archive for: clients

An Interview with Techno Producer Stan Soul

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This post is a Q&A with Dj, Producer, and label owner Stan Soul. Stan is based out of Tel Aviv, Israel, and has just put out an impressive 7th vinyl release as of late.

In this Q&A we find out where the energy to record 4-5 songs a week comes from, why vinyl is still important, how one contact he made opened the door to starting his own label, and what’s his favourite club to play at right now.

Hello Stan ~ I’m really excited to be speaking with you here, and I know many people will be looking forward to reading and learning more about you.

You’ve had a lot of success getting records signed, congrats!
Q. As an artist, where does your drive to produce music come from? Where is your choice of sounds and textures coming from?
A. I think that all music is going through people from the universe. So, in fact, we are just instruments in the hands of our world, and we are not in control during this process. Just a small part of it. All that I can say that I feel the music, since my childhood I hear new ideas in my head. Once I realized that all my life I can hear music in my head and I have to share it with people. To make music, you have to accumulate energy so nowadays my life is firmly oriented to save mental energy during the day and express it in a music session.

Q. Is there something within your tracks that is very personal, or unique within music right now?
A. Every track consists of things very personal because it’s totally based on my feelings in that current moment. I’m producing around 3-5 tracks per week and it’s always different because the universe is changing every minute with me.
Q. When you were a less experienced producer, (still dreaming of having releases signed), did you experience an ‘a-ha’ moment in your music making? If so can you describe that breakthrough?
A. Sure. It was very hard to understand what people were thinking about my stuff. I was very excited when I signed my first release and understood that some people did like it. I still enjoy the process more than the results. After some releases, I would like to play live sessions on my gigs.

I understand you’ve been really busy with Tevol, your vinyl label. I’d like to talk about that –
Q. Can you tell me what motivated you to get started with Tevol?
A. I’m always trying to make something that I want to play. So after experience with my digital label TEOL I realized that I want to create a vinyl label with dubby music oriented more towards dancefloors. After some research, my friend put me in touch with a contact from Memoria distribution. Since that time I’m very happy to be a part of Memoria’s family :).

Q. As a label what are you looking for in a track to sign/release, and what do you get excited about hearing?
A. I can’t explain what am I looking for because I never know. I just feel the music.

Q. How do you find artists & music you’d like to sign?
A. I just look around. Some music has come from my friend, some from my label mailbox. One track set for release I found within a forum related to techno music in a topic where people are releasing unfinished tracks. I just found a snippet, contacted guy and told him that I would like to release it on my label once he finishes it. It’s just fate, be in the right place at the right moment.

Q. How would you describe the feeling and vibe of a typical Tevol release?
A. I’m always trying to make release different. From the very deep hypnotic dub techno vibes to the full of energy minimalistic techno tracks. You can find something that you’d play on warm up and something that will exasperate people in the prime time of the party.

Q. Is the development and production for a record going to vinyl different than for digital? (aside from the actual pressing)
A. In fact there no differences. But sometimes I’m trying to make a track for vinyl a little bit longer because in that format I like “slow mixing” (when two tracks you are mixing are playing for 2-3 minutes). It means that the introduction part of the song should be longer because you can’t make a loop like in case with digital decks. I’m not releasing my music in digital anymore, so every track I’m producing is for vinyl 🙂

Q. Why is vinyl still important?
A. Vinyl is important because you can feel it. I can go deep into the process of mixing only with vinyl, and it sounds awesome as well 🙂

Moving along to the final set of questions, I believe that as an individual I am very influenced by my surroundings. Given this idea,
Q. How has being based in Israel shaped your musical tastes?
A. This is complicated. I repatriated to Israel from Ukraine two years ago and I’m still not feeling that I’m a perceptible part of the local scene. But it takes time, and now I’m fully concentrated on my label, production and always opened for any booking requests

Q. Is there anything great or unique about the Israel scene many might not know about?
A. The most valuable thing that has an effect on my production is the fantastic weather during the whole year and beautiful sea which I can see every day from my window.

Q. What is your favourite club to play out in?
A. In Israel, my favorite club is The Block. And Closer (Kyiv) If we are talking about worldwide it would be Closer.

Q. In general, do you experience music differently at home than playing out?
A. It alway different. Every gig for me is something new.

Q. Where do you see your music making in 5 years?
A. I can’t predict anything but I hope to continue producing music to be heard all over the world.

Q. Any final thoughts?

A. I just want to add that Pheek is a fantastic mixing and mastering engineer, and he’s been providing amazing service to make my music way more enjoyable and productive.

Thank you x10 for taking the time today Stan ~

Feel free to keep up to date with Stan by jumping over to the Tevol Facebook & Soundcloud page for more info and music.

 

 

 

Guide to shameless self-promotion

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Let’s face it, self-promotion is certainly one of the most loved & hated topics musicians face on a daily basis. I mean, you make music, it’s hard to repress that inner compulsion of wanting to share your work to the world right? Finishing music and releasing your hard work to the world feels amazing. Receiving constructive feedback from people you respect will also help unlock obstacles that make us reach the level of production we aim for. But we have to get it out for others to hear right? This post will help you be being your guide to shameless self-promotion.

Many people see self-promotion as something they need to do, which can make it feel like a painful obligation.

Music is a very strong, and personal form of expression. As artists we want to know if our message is understood and appreciated by others. In a way it’s self validating. Proper self-promotion is always about how to do it in a way that is truly authentic, and not make us look like something we are not. Now that we understand this – there are a few facts we need to check in order to make our self promotion efforts work for us. I’m not talking about going viral on social media, but specifically your daily efforts on social media as a way to leverage our network, and create something useful.

The minute you understand that it’s not an obligation but more of a catalyst to get things done, the dynamic will automatically change. This is a process called reframing your train of thoughts.

If you share your music with the intent and idea that you’re trying to unite, bond and communicate something personal, a huge chunk of guilt be removed from the idea of self promotion.  Giving up on hustling sales and popularity will create a positive pivot in your career. We need to stop seeing the act of sharing music as a way to be seen, heard, known. 

I’ve been reading a really helpful book named “Designing your life” which approaches what you want out of life through the mind of a designer. The point of the book is – to become who you want, to have the life you want, you first need to self reflect, and ask yourself what is going on to pinpoint what issue you’d like to fix. In our case, our target here is to build a healthy and strong network.

Over the past weeks, I’ve come across a few articles that state the importance of your surroundings and contacts to achieve the level of success you want. One of the main reason I am where I am right now was that I’ve been lucky enough to have amazing people helping me along the way. Behind every success story, there’s often a dedicated team working in the shadows of that success. One of the ways to keep riding high is to constantly share your wins with your tribe, and go out of your way to make sure everyone in your tribe is appreciated and part of your success.

How to build and design your music life comes with at least 4 important teamsters:

  • The feedback. That guy has the culture of the music you’re making and loves the music you also love. Therefore, his input means something as long as he’s being honest, of course.
  • The knowledge. This member is someone who has technical knowledge you don’t have and can be answering critical questions in time you need it.
  • The creative. This person feels the trends, surfs the ideas better than no one. He can propose ideas that are unusual but that can be leading you to something. See this person as a muse.
  • The propaganda. If you are shaky with social medias, let this person rave about your music while you can post about other things. This person becomes the validator and that is useful for your success.

Finding your team takes years and can also be shifting over time. But you need to connect with others and build your network to find the gems.

Ok, so how can we apply that in practice? How do we get started from scratch?

  1. Don’t ask without giving first. I’ve made this #1 because this is often misunderstood. For instance, I often get emails from people giving me lot’s of compliments about my music, and quickly send me a follow up  email asking me to listen to their music and provide feedback. There’s nothing wrong with asking for feedback, but it doing so out of nowhere makes me question the integrity of their compliments in the first place. It takes a lot of time to gain someone’s attention and trust. Involving yourself with someone is an investment, and building a genuine relationship takes time and often cannot be made overnight.
    1. For networking, try: approaching and following people at your skill or experience level. You can and will grow with them. Leave feedback and appreciation on their music whenever there’s something you enjoy. Do not ask for anything in return.
    2. For social media, especially Twitter or Facebook – share the music you are really into right now, especially from artists that aren’t well known. People love discovering new artists, and if YOU are that artist and find someone spreading praise for you the feeling will be an amazing one.
  2. Be a supporter. You probably saw that video of the guy dancing in a festival in a super weird way, someone with a huge crowd following him comes to join the dancer, and just like that the party goes off.  The second guy joining is crucial, he is the social influencer, the supporter. In the same vein as the previous point, you can be that guy by being the first one who leaves comments on Soundcloud and proposes to play people’s music in a podcast (if you’re a DJ).
    1. For networking, try: Going to shows to meet people. The in-person contact never fails. If your contacts are abroad, try engaging conversation through messaging.
    2. For social medias, try: Offering your help to labels, in any way possible. This is an important way to be part of something. You have no idea how difficult it is to run a small label, so any help can be useful and appreciated. Look at what you are good at and see if you can help. Perhaps you can help with the blog, graphic design, website, PR, etc… If it’s a small organization at least one part of the label might need a hand. Then on your social medias, you can support and champion the label, which will bring many unsuspected contacts.
  3. Curiosity pays off. People think that approaching and forging relationships with fellow music producers involves talking about music. I’ve known artists that refused to forge any kind of contacts with people who initially approached them for music related reasons. They wanted to spend time with the person first to see if there was true chemistry. I believe many artists (to some degree) are social weirdos who often lack a variety of social skills. Being patient and curious will be essential in the way you engage with him/her, to make sure that person feels comfortable talking with you.
    1. For networking, try: reading articles, start conversations, think of how someone approached you in a way that made you feel great. I’m pretty sure it wasn’t just music-related. Apply this to others.
    2. For social medias, try: Share information about your own interests. People in general hate self-promotion if it’s constant but if it’s something that is either useful or occasional, it will be seen positively. So, if your feed is self-centred it’s going to be annoying for your contacts. I’ve seen some artists spend a lot of their time sharing their passion for traveling, food, clothing, cars or memes… We all know you like other things than music and if you can share what it is you’ll attract minds alike which can become supporters of your music, later on.
  4. Consistency is crucial. Not only for yourself but in others. Successful people have no tolerance for others who are inconsistent, unreliable. If you’re going to connect with someone, be there and always come back. I’ve built some solid contacts with some people who have been always sending me messages and be there for me. They won me over and now I love working with them.

In closing – within the book I was relating to, there is talk about creating a prototype to know which method of promotion feels and works best for you. To get comfortable communicating, sharing, showing your personal side,  you need a lot of practise to get into a groove. Building your network takes time. But once you found your way to work, you know you have a formula you can repeat and always feel good about.

SEE ALSO :  Find a track tester for your productions

2016: Studio Trends and My Clients

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It’s been a crazy first year for the audio services I founded in November 2015. Things really got started with the website in January, and it fired up right away. I thought this would be a good time to look back at 2016, and to share some of the year’s highlights: of the plugins I used the most, the projects I worked on, and the producers I had the great pleasure to work with.

Where to start?

Let’s begin with some numbers. With online sales alone, I completed over 300 projects by early December, though the number for all sales combined is closer to 350 projects for the entire year. This includes sound design, mixing, mastering, and training services, both online and in person. This was indeed my biggest year since 2004.

Add to that my online coaching service that reached 450 people in 6 months. It’s been a bit overwhelming to be sure, but being able to help so many people fuels me as well.

Overall, the breakdown of services offered by my studio in 2016 looks like this:

Mastering: 43%

Mixdown: 24%

Arrangements: 15%

Coaching: 15%

Other: 3%

And in terms of musical styles, it broke down like this:

Tech house/house: 24%

Techno: 33%

Deep/dub techno: 14%

Hard techno: 4%

Experimental/Ambient/Chill out/IDM: 15%

Pop: 3%

Hip hop: 7%

The most frequent requests were:

  • Rounded lows.
  • Warm bass.
  • Punchy.

I’m really happy that people have generally stopped asking for the music to be “LOUD,” as this was a common request years back. In 10 years, I’ve seen that people’s tastes have slowly evolved, and that they’re more and more into the warmer sound that analog provides.

Plugins

In terms of plugins, these are some of the ones I used the most this year. In general, I try to create a different chain of compressors and EQ depending on the label or client, to create a unique aesthetic. One thing a lot of people don’t realize is that the combination of various effects adds grain to the sound. It’s like combining ingredients when you cook: you can try 2 different brands of a same spice, and the results will differ subtly.

Universal Audio Ampex ATR-102 Mastering Tape Recorder Plug-In

This is certainly a very creative tool, as well as a nice mixing plugin. It adds saturation and will beef up flimsy parts. Anything that goes through it seems to come out in perfect shape.

 

Sonalksys CQ1

This is certainly the best multiband tool out there — and trust me, I’ve tried them all. You will need multiband for mixing, but you can get very interesting results if you use drastic measures for sound design. This one never fails.

 

Harrison 32C

This is definitely an underestimated player in the EQ world, as I rarely hear people talk about it. This year was when I started using it almost every day though. It has this little thing that makes lows so warm.

 

Bx_Opto

A simple compressor, but it works like a charm. Brainworx never fails to create quality products that use simple and intuitive controls. A huge help on percussions.

 

Space Strip

A fun little tool for sound design, it creates really cool spaces, as the name suggests. Throw it on the master and watch it craft lovely atmospheres out of so little.

 

Reason 9

The DAW of the year without a doubt. If you’re one of those people that has been overlooking Reason, run now to get yourself the trial and be ready to have your jaw drop in awe. Rewired with Ableton, it is the most powerful tool to get over any creative block. It also does crazy (I mean it) sound design.

 

Adaptiverb

This reverb didn’t get the attention it deserved. If you’re not familiar with Zynaptiq, they really make state-of-the-art products. These guys are machines. Adaptiverb is hard to explain, so I’ll leave the descriptions to them, but suffice to say that it is not your typical reverb. It’s certainly a nice add-on to your plugin collection, as it can form creamy textures out of simple pads.

People

 

One of the things that really got me motivated this year was having clients who were interested in pursuing a long-term association with me. They’d come to me for all of their mixing needs so that they could focus their energies on recording new ideas. Some wanted their studio sessions arranged around songs. It’s great to have multiple contracts with someone, because you start by working with a reference artist, until eventually that shifts and the producer starts referencing themself.

It would be impossible to list all the clients I had in 2016 whose work I loved, but here are a few of the highlights that come to mind:

Pachyderme

From Argentina, Franco worked with my buddies at 31337 Records, producing a superb palette of ambient sounds, intricately organized into a beautiful microcosm.

 

Kike Mayor

Kike has been one of my most loyal clients this year, as we worked together to define his sound as something “fun and sexy,” as we both liked to call it. Kike’s style is hypnotic and catchy, and he always comes to me with projects I love.

 

Debbie Doe

Debbie had a breakthrough this year, as she managed to pull her very first project together and nail down a growing number of important gigs. This Lebanese-Montreal artist is not afraid of reaching into her Arabic influences to craft some exotic moods.

 

Ghini-B

Another very serious producer from Italy/France who booked me regularly to handle mixes and mastering for his music. He’s a nerd collector with a massive modular set-up, and he prefers focusing on designing quirky house instead of spending time on his computer.

 

Andrey Djackonda

From Moldova, Djackonda was a nice discovery for me this year. The guy makes really organic techno with dub influences. It’s been a headnodder for my mastering sessions. You know you have some groovy music when you start spending time shaping the track into these groove monsters.

 

 

 

Stereo_IMG

From Montreal, Stereo_IMG is a serious sound designer who builds weird devices to extract found sounds that are both beautiful and intriguing. Working with him in the studio turned some of his tunes into Audion-sounding gems.

 

Wiklow

A programmer and kind soul, Wiklow came to me for mentoring, and we spent the next 2 months discussing music philosophy and the mysteries of human behaviour. This fantastic trip of anything-but-music-related talks led him to create a beautiful EP that would make Jan Jelinek blush.

 

Ruslan

Ruslan runs a label in New York named Minim, and he has been one of the most supportive people for me this year. We worked together closely, talking almost daily, and it was wonderful to see him at MUTEK to dance to Barac’s set.

 

Dom Varela

A young producer from Laval who I’ve seen grow slowly, finally releasing his first track this year. It’s been a pleasure to coach him and work closely with him on his development.

 

Bmind

This was my most demanding mixdown this year, but man did it turn out well. Bmind is an artist I adore. His free-jazz perspective makes his music feel like a spiritual journey through an LSD trip. Nothing easy, but never flaky.

 

Mod303

Not to forget also 2 other clients who were super busy with me, Isaac and Luis.

These guys make albums in a matter of months, and each time, it’s spot on. Not only are they dedicated, but there’s a real depth to every song they make.

There are so many others I could mention, and I have to apologize if you’re disappointed that your name isn’t featured here. But the truth is that working with ALL of my clients has been amazing! 2016 has been an incredible year, and 2017 will be too, without a doubt.