Tag Archive for: community

Your Music Direction Coming From Your Community

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The music industry, and more specifically the electronic music scene, has always thrived on the synergy between its creators and listeners. As an electronic music producer myself, I’ve come to realize that one’s journey to success often lies in understanding the pulse of the community. But what does that mean for the artists who feel disconnected, or those who gravitate towards genres with limited local support? Let’s delve into the heart of music communities and how they shape an artist’s journey.

 

The Role of Community in an Artist’s Growth

 

Having spent considerable time producing music and interacting with fellow musicians, a pattern emerges. Those producers who are part of an active music community tend to climb the ladder of success faster and more organically. It’s not just about having people to network with, but also about receiving immediate feedback, understanding what works and what doesn’t, and drawing inspiration from communal energy.

When you are plugged into a community, it’s akin to having your fingers on the pulse of the music you love. You not only learn about the intricacies of the genre but also understand what the audience desires. The shared knowledge and insights from a group of like-minded individuals can often be the difference between a track that falls flat and one that resonates deeply.

In my case, I quickly found my community of people loving the same music as me and got lucky there were events where everyone could meet. It was easy to connect and I felt quickly involved to it. One of the strength of this early boost was that I could present my music easily and got bookings organically. Nowadays I see people contacting venues for bookings but if you’ve never been to the venue, you will not know of it’s culture and direction. Going there is very important so you’ve seen and to see if the attendees are in the same mentality as yourself. There’s nothing more hard to play a gig where people don’t get what you do.

As I toured, I discovered bubbles of people in each city that reminded me of my local community. Even physically, I’d meet someone who reminded me of someone back home.

 

The Challenge of Non-Local Genres

 

But what about those producers who are passionate about a genre that isn’t prominent in their local surroundings?

Many artists look outward, connecting with labels or online groups that share their passion. While the internet has bridged many gaps, online connections often lack the depth and warmth of personal interactions. The very nature of digital communication can sometimes render these relationships impersonal.

There are people who live in smaller towns or aren’t close to a bigger city and this can be challenging because locally, there might be no chances of creating a community. How does this work?

Artists may produce exceptional tracks, but the age-old adage holds: people tend to support who they know. A community can sometimes be hesitant to welcome outsiders. This protective approach is natural, but it can inadvertently close doors for new talents who could have infused fresh perspectives and sounds. No need to think of labels who receive music from people they never heard of and those people expect them to reply. In the best of worlds, this would happen but in reality, this doesn’t happen much. It leaves artists confused.

So for people who aren’t well musically supported, there are multiple choices possible. One of them is to try to go to the closest place where there are events and a community to enjoy it as well as the music. Eventually you may find your role and space in that tribe. Then afterwards, using online communication tools maintain contact.

Let’s not forget that building your own local network and community is possible but can be challenging at first.

 

The DJ Solution

 

In such scenarios, one strategy that I’ve seen work is reaching out to DJs.

Why DJs?

Because they hold the power to introduce new tracks to an eager audience. DJs are always on the lookout for the next standout track, and they can be instrumental in helping an outsider’s music get the recognition it deserves. Having a DJ play your music can be the perfect bridge between the artist and a new community. You could also do the same with local restaurants or boutiques where you can ask them to play your music sometimes, but of course, you’ll need to do that in person after showing you care about their place and music tastes.

Also DJs love music for podcasts and that is a good way to breakthrough to a new bubble of people.

 

Building Inclusive Communities for a Vibrant Future

 

As we discuss communities and their importance, it’s also essential to talk about inclusivity. While protecting the integrity of a community is necessary, it’s equally vital to ensure it doesn’t become insular. By welcoming new members and being receptive to their unique musical offerings, a community not only adds to its diversity but also ensures its longevity.

To all the music communities out there: let’s remember that today’s outsider could be tomorrow’s trendsetter. By being open to new members and their distinct sounds, we guarantee that our community remains vibrant, fresh, and future-ready. Outsiders will bring new energy and ideas what will make sure the music won’t fall in the equivalent of an echo-chamber where everything sounds the same after a while.

 

Ideas to Discover and Connect with Music Communities:

  • Local Music Stores and Cafes: These places often have bulletin boards with events, gatherings, or workshops. Even chatting with the store owner or regulars can lead you to local music groups.
  • Music Workshops and Masterclasses: Enrolling in or attending these can introduce you to like-minded artists and instructors who can guide you to relevant communities.
  • Music Festivals and Gigs: Attend local and regional festivals. Even smaller gigs can be goldmines for networking. Often, they are organized or attended by people who are part of music communities.
  • Online Platforms: Websites like Meetup.com or Facebook groups often have local music groups where you can join and participate in discussions or events.
  • Community Centers and Universities: Many of them offer music courses and often have active music clubs. Engaging with these can open doors to local music communities.
  • Music Production Forums: Websites such as Gearslutz or KVR Audio have active forums where producers from around the world discuss music, equipment, and events.
  • Collaborate Online: Platforms like SoundCloud, Bandcamp, or Splice can be great places not just to share your music but to collaborate with others, which can organically introduce you to communities.
  • Attend Open Mic Nights: These nights often attract local musicians and enthusiasts. It’s a relaxed environment to meet people and get feedback on your music.
  • Visit Recording Studios: Interacting with studio managers or technicians can give insights about local musicians and communities they work with.
  • Engage with DJs: As mentioned before, DJs have their fingers on the pulse of music communities. Engaging with them can often lead to introductions to these communities.

 

Closing Notes: A Call to Artists

 

To my fellow artists feeling a tad adrift, remember that every community started small. If there isn’t a community for your genre, consider starting one! And if that seems like a monumental task, don’t hesitate to reach out in person. Attend local gigs, music events, or even workshops. Establishing a face-to-face connection can be more impactful than a dozen online interactions.

In the ever-evolving landscape of electronic music, one thing remains constant: the value of connection. So, whether you’re an artist seeking your tribe or a community member wondering about the next step, remember that it’s through inclusivity, understanding, and personal interactions that we’ll continue to thrive and create harmonious symphonies for the world to enjoy.

Keywords: electronic music, music production, community, DJ, networking, inclusivity, artists, local gigs, music events.

The feeling of being behind: competition in music

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cover photo by Emma Simpson

It’s interesting that somehow, music making has become a competition. If you think about competition in music and take the time to really examine this viewpoint objectively, this trend seems quite ironic. Before I debunk this common musical syndrome I often see in people I work with, I’d like to explain where I think it comes from.

One of the most common pitfalls of music making is comparing yourself to others. This is one of the most self-destructive things that can happen to a musician, but it’s so common that I sometimes feel like I need to de-brainwash people when they sit down with me to work on music.

Why comparing yourself is pointless.

Artists you’re comparing yourself with aren’t in the same category as you are. I’m not even talking about talent here, or gear; I’m talking about goals and needs. Similarly, the people who are usually using as your references for comparison were once in your shoes, but have evolved from there and are probably now making a living from music. Turning your hobby to a job requires huge changes to your music making process because you’re then dipping your toes in the business side of music, where your decisions are now in part based upon how it can generate some sort of “gain” for your career; financial or otherwise.  In other words, if you were in a car race, it would be like comparing your Jetta to a Ferrari driven by a pro driver.

I often hear this:

“I see this guy/girl making a track I can easily do but still I can’t get bookings or signed to labels.”

The truth is, it doesn’t work that way. You’re not less good or less qualified than him – you just don’t have the network he/she has.

You are comparing yourself to others because you have specific goals and needs you want to achieve. This is what you need to know.   

Your goals.

Are you aware of what your goals are? Knowing what you’re chasing will be a very helpful in terms of what exactly you need to do to achieve them. Some examples of goals in music might be:

  • Recognition: You want to be seen as someone talented for what you do and you feel that if you prove that you have skills, this will come by itself.
  • Gigs, bookings, money: Some people believe if they don’t have gigs, it means their music isn’t good or there’s something not good going on.
  • Be part of a community: If your music is good enough, you’ll be accepted and seen as important.

Your needs can be satisfied in many others ways and falling victim to musical competition by believing you’re behind might actually be the wrong way to think about it. Are you really behind others? or are you just in a different position?

Since I’m not alien to that feeling myself, I’ve often battled my inner dialogue about the competitive aspects of being a musician. I came up with a very solid way to calm myself down by reminding myself of the following points:

  • Your tastes > technical skills. No matter where you stand in terms of what you know, your tastes will always be your primary sense to help you find good ideas. Great songs are amazing because of the content they have; they are rarely good for their technical bravado. Sometimes, I find that overly produced music sounds cold and soulless. If you have great ideas, you can find people or resources online to help you consolidate it into something polished.
  • Distractions are disruptive. If your eyes and ears are looking/listening some place other than your music and the music you love, you have lost your focus. Spending time on magazines and social media make you lose track of what you’re doing. I’d rather be in my bubble until a song/album is completed than be distracted by the noise and lose my flow. For example, seeing your friends be signed a label or playing an event while you aren’t doesn’t mean anything at all; the good side of something like this is that your free time can be used in creating more music.
  • Is your network solid? Do you have supportive friends for what you do? Many people end up to having to change their “listening circle” and decide who they share their music with. If you understand that each time you send your music to X, he always bring you down, it’s definitely not someone reliable. Pick people who want to listen to your music, who have the same tastes as you do and give them feedback too.
  • How many projects do you have on the go? Crucial point here. I always encourage people to try to make music everyday, start many, many new projects and then surf around them to find the ones that are working best to push forward. It’s more important to get things done than for them all to be perfect.

The ego that loves to let itself drift into competition, once pushed aside, has a lot of room for creativity. But you must learn to understand when the ego takes over.

 

SEE ALSO :  Where to Get Fresh New Ideas for Tracks 

Are online communities replacing labels?

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I’ve recently been wondering what will be the future for labels. Are streaming services replacing labels? Or are other communities? I’ve been running my label Archipel since 2004 and I’ve never really made money from it, if you discount using it as a business card for gigs and contacts. The money and time invested in Archipel have been very high, so it’s hard to say if it’s been good on for ROI. The further and faster the digital music world develops, it seems less and less obvious what roles labels will play for artists. Streaming platforms like Spotify give little to no importance to labels, and since basically anyone can start one, running one nowadays doesn’t have the same aura it once did.

In mid 2016, I offered free coaching to everyone who joined my mailing list, and while this turned out to be a success which I didn’t expect, I had to put it on hold until I could find someone who could help manage the work involved. In the meantime, I created a Facebook group for people I’d worked with to join so I could provide them with feedback and support. There are many Facebook and social media groups for producers out there and many have themes and rules. I’m part of a few that I enjoy; I’ve used them to learn tricks and something get informed of certain music related news. So, for me creating a group was an opportunity to give people a place to feel open to share what they’re working on, to get feedback, and provide words of encouragement to anyone else.

The great thing about this initiative was that people started to really participate and interact, even more than I thought they would. It was pretty amazing to see some people join forces and collaborate, and to see others help out by giving advice with regards to where to send music to get signed. This community has become autonomous; it’s doing what I was doing myself before, through email. I’ve been thrilled by it!

Somehow, when I was running my label, I was hoping to create that same sort of synergy, but for some reason it never came. My label manager and I posted regularly through Archipel, trying to come up with ideas, proposals, concepts…but it was pretty much always the same guys that were interested. That was cool, but it was also puzzling me to have such a huge line up of artists (Archipel has almost 200 people who collaborated through years!) but that only 5-6 people were really into it.

I fundamentally believe that most people want to join a specific label to be part of its community and get closer to the artists they’ve worked with.

Of course, the exposure and networking from a label also play an important role in an artist’s motivation to get signed, but the community is another major part of this motivation.

As it stands, I think these types of online groups like the one I’ve described could be as beneficial as a label because:

  • You have people active in the groups whom most likely the same goals, motivations and tastes.
  • It’s much easier to connect with DJs who can play your music.
  • People are open to communication and giving & receiving feedback.

 

Your music has an impact. A major issue with the current music business is that there’s a huge feeling of hopelessness in the air, which can drain out all the juice we have as artists and creators. Most artists have the energy to build projects or beautiful products, but will their work be something that will remain hidden away on the “bookshelves” of the internet because it doesn’t sell? Are all songs worth being turned into records? Is there that much of a demand to keep working so hard creating?

The ego plays tricks on us. One of the biggest is to believe that our music is worth more attention than it is, in reality. Many artists feel anxious and depressed because of this reality check. We want to share the music but the low hits are depressing us. That said, this major issue can be addressed by being in a community: one of any types of communities that are seemingly replacing labels.

Personally, after years of releasing countless albums and EPs, I’m now more excited to know if my five closest and most trusted friends like my newest song. I know for sure they will listen to it and provide feedback. I’ve decided to share my work with a selective number of people who can echo back the energy I put in it. I’m fed up of running after people and saying, in essence, “listen to my song bro! you’ll like it! leave me feedback!”

Labels won’t be replaced as long as the music industry need representatives for the artists. Every artists dreams to be able to live off music full time but it is becoming clear that it’s not once central thing as a label who will make it happen.

This spammy approach does nothing at all for all parties involved. But sharing your music with five people who care is worth 1,500 who were more or less not into it. I really believe that approach as stopped me from crashing into obscure thoughts.

SEE ALSO :  The Changing Dos and Don’ts of Contacting Record Labels