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Can you trust yourself to judge your own music?

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This has been a popular topic recently—I think that because of the pandemic and the isolation that comes with it, people rely a lot on online contacts to get feedback on their music. The lack of in-person music testing as well as and lack of being able to go to clubs has changed the way we are able to analyze our own music.

I was a part of an organized live stream recently to support a friend named Denis Kaznacheev, who has been held in prison for something we all think is impossible (but that’s another topic). Being in a room with 4 people, playing live, and getting feedback after months of isolation was a weird experience. The first thing that came to my mind was, that my music sucked. Yeah, I also go through it once in a while, and I had forgotten how playing music for and in front of people changes the dynamic of a song. In studio, it sounds a specific way but add one listener and it’s all of a sudden, different.

Some song, different context, completely different mood. Was there something I could do to predict this?

Technically, there was absolutely nothing wrong with what I did. People who tuned in loved it. The thing that clashed was the mood, the feel of the track, compared to what I had in mind. In past articles I’ve discussed the importance of a reference track, and this could have helped me in this particular situation, and could have helped better classify my music as well. But as you know, there’s no do-it-all plugin that can prevent this. This is why many people struggle with judging their own music.

Technical Validation

When it comes to technical items, you can self-validate using some handy tools.

See if your track is, compared to a reference, feeling like the same tone and balanced, I’d recommend using Reference. This tool is my go-to plugin whenever a client insists that the track I’m working on doesn’t sound like a particular song. I’ll load up the reference song and then, after volume matching, I can see if the lows, mids, highs are adjusted in a similar way than my mix. It also shows you if you have, per band, the same level of compression or wideness. It doesn’t lie and you can match it to have something similar. But how do you raise one band to match the reference?

I use a multi-band compressor to compress and, or EQ. A shelving EQ, with 3 bands can be helpful to adjust, but a multi-band compressor really can set the tone. You’ll set the crossovers of each band to match Reference and by adjusting, you’ll see it react to your gain or reduction. While you could use any multi-band compressors, I’d highly recommend the Fabfilter MB.

The same company that makes Reference also made a plugin named Mixroom which, with the same idea as reference, focuses on everything in the mids and highs. It’s a bit tricky to use at first, but once I found reference songs that were analyzed properly, it gave me some interesting pointers on what to push or remove. I thought it was pretty interesting to reverse-engineer some complicated mixes.

Many times people will tell me they don’t like to compare to anyone or that they’re going for their own style but that’s like trying to draw your grandmother from your memory. Some people might do better than others, but audio is abstract and you need to compare yourself to someone else to know what’s lacking or overflowing. I mean, even within a mix, I compare my channels to see their peaks, densities, and panning to make sure one doesn’t cross another, unless to create something as a whole.

People struggle with loudness, but it’s is a bit easier to manage. You’ll need a metering tool such as the IKmultimedia TR5 Metering or the lovely Hawkeye from Plugin Alliance. They are costly but necessary. For a mix, you have to keep in mind a few details: the loudest peak should be -6dB, the RMS (more or less the density) around -13 to -20dB, in LUFS, I’d suggest to be around -15dB and dynamic range to be above 10. A plugin such as Reference will also indicate loudness, and that can be really useful to see if you’re in the same ballpark.

Please consider these are numbers I deal with, and that for certain genres, it can be completely different.

If you come to struggle with the low end, the guys from Mastering The Mix also have a low-end validation/enhancement with the excellent Bassroom plugin. Again, you’ll need a quality reference to do the trick, but once loaded and with some practice, a muddy, weak low end will be a thing of the the past.

These are the best technical validation tools I’ve used in the last few years. They’re efficient, affordable and very useful in whatever I do.

Self-Mastering and Mixing

Pretty much anyone who’s been making music for a while or has studied audio engineering will agree that mixing or mastering yourself isn’t the real deal. It’s doable, understand me right, but you’re not winning. With the previous listing of all the technical tools I shared, you can make some really efficient mixes, but perhaps sometimes that’s not enough.

As an engineer, the main thing I’ll say is that someone else might spot things that are in your blind spots, plus that person is also emotionally detached from the music itself, so making decisions feels like less of a risk in itself. If you’ve been reading this blog regularly, you know I often refer to our duality as humans to have a analytical side and a creative side. When I work with musicians, I invite them to see this duality as a muscle. Your creative side needs to be exercised; it needs to constantly be fed because it’s a sponge. You want to find the perfect routine and be efficient at it, then break it to pieces to reinvent your new way of making music by re-combining them for a new version of yourself.

The way I see music-making isn’t about trying to be in full possession of your potential, but more about always putting yourself into a state of instability and risk, so new creative ideas emerge. You’ll connect the dots of the past to create a path in the now.

This state of mind is one that is not always technical, and it’s raw. I would invite you not to tame it, but to create spontaneous ideas and raw projects.

This approach is basically the exact opposite of sitting in front of your computer to design and fix a snare. There’s nothing wrong with that if you like, it but like I say to people, artists should become experts at flow, not perfection. They want to be artists, not craftsmen. But I won’t stop you from being both—I just often feel that technical production doesn’t age as well as solid creative ideas. The only thing that stands the test of time is simplicity, and that comes with a mastery of both flow and technical expertise.

If you want to be a master at everything, you’ll be very average at everything as well for quite some time, or potentially forever.

So, imagine you have an amazing idea that you made but you are very average at mixing and new to mastering—you’ll probably be butchering your idea when you try to do either. Yes, you save money and learn by doing it yourself, but I think if you’re aspiring to release something on a good label, to get attention, it might be a good thing to have someone look into your mix, even a friend. But if you really want to do it all yourself, get yourself solid tools to make sure you get the most out of them.

If you want to practice mixing, I suggest trying to find what I call, a swap buddy who can send you their mixes and vice-versa. You both learn by tweaking each other’s work, and going back to your own music after will feel easier, and clearer as well.

Psychological Validation

Now, psychology is an area where don’t get any tools to help that we all have to deal with. It’s that limbo where you maybe made a few different mixes and feel unsure which one is best. You know technically everything is there and in order, but in the last bit you’ll try to label your song into one of these buckets: Good, Not Good, Still needs work, Ready for mastering…etc.

Are advanced, experienced, and veteran producers exempt from this state of mind? Not at all. After decades of making music, I still have no idea if my music is “good” or not, even if got in the top 10 on Beatport or if my friends all love it. Deep inside, sometimes, I’ll doubt myself. However, I came up with some personal rules to help me judge if I think my own work is decent or not.

Deal with technical points first: This is why I started this post with technical stuff. I see in our Facebook group, people giving feedback, and my observation is that it is often biased by their mood or listening situation. What has become clear to me is that when giving feedback, you need a common reference. I can tell you that your kick is too loud, but compared to what? I have clients sometimes who complain about the low end being overpowering but in the same mastering session on that day I had another client who loved really, really loud kicks. The difference was laughable and both had the exact opposite feedback: one had weak low end but he felt it was too much while the opposite was a bass orgy but he wanted more. Could it just be what they hear? Yes, probably, and this is why you need to be able to use a FFT to check, but also, listen to you music in the middle of a playlist that has other songs of the same genre to know if it sounds right.

A client was telling me “It sounds right in the studio, wrong in the car and at home, its a different song… which one is right?”

The one that is right should be your studio version, but it should be cross-validated technically with other songs. If it doesn’t sound right at home, then find a song that sounds good there and then study it at the studio to see what that song has that yours don’t.

Know that you’ll never really have a permanent opinion about your music. Each day your mood might change and affect how you appreciate your music. Down the road, you’ll learn new techniques and then hear mistakes in your song, you’ll hear a better song than yours… all these points will make you doubt yourself. You’ll always want to go fix something. Since you know you’ll never be really satisfied with it, then you can accept to move on faster. Just start another song, apply what you learned, use your new influences and try something new.

Nothing exterior will validate your music. No matter what you think or do with your song, you might doubt it. This means, you don’t need the latest synth or to be on that specific label. “...and then I’ll be happy.” is a fallacy. Knowing that, it re-centres you to count on a handful of friends for feedback.

4. Let things age. Nothing better than taking a few weeks off before listening to know how you feel about it.

What’s interesting is that, whenever I receive criticism, I start see a perspective I didn’t look into enough—super important. Music production and audio engineering is often discouraging and that’s the reality of the art. That said, I don’t think there’s a day where I make music that I don’t learn something new. Accept that everything is work in progress. This is why songs that take too long to finish are often because my perfectionist side took over, and that’s not where I can make magic happen—it’s often the other way around.

Getting feedback on your music

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This is a more a personal, editorial blog post about music feedback which I’ve been wanting to write for a while now. All year – mainly through our community we are building on Facebook – people have been posting their tracks to receive feedback and validation about their work. It can be intimidating to share something in the group and to have people comment on it. I can relate, as I don’t really share music publicly unless it’s been signed, or if I feel I have something strong to share. Soon I’ll share some details with you about group coaching, which I’ve been testing over the last month and will help people to receive more feedback. That said, one of the things that strikes me most is that many people feel a bit lost when seeking feedback or validation about their music.

In art, the need for validation is huge, and given the state of music nowadays, we have very few places to receive valuable feedback. People try and try to make music and can get lost in it, sometimes losing sight of their main motivation that drew them to making music in the first place.

If someone asked me, “where do you get feedback?”, I wouldn’t really have an easy answer. But in general, I can describe where many people find constructive feedback about their music.

From established artists

PRO: Other artists are probably the most reliable source for good feedback. If the artist finds the time to listen and you like what he/she does, then the returned feedback is pretty solid. The great thing is that if an artist likes it, then your music could end up in a DJ set, podcast or his collection. Other artists usually have nothing to gain from you except a possible friendship if they like you and your music, so the chances that they’re true to their word are good.

CON: Getting an artist’s full attention. Giving too much credibility to an artist can distract you from your initial path.

Difficulty level: Hard. Artists are often in demand, contacted by random people who try to charm them to ask something in return

Online magazines

PRO: If you make a podcast and an online magazine or blog would like to publish it, it can indeed be great validation that you’re on the right path. If you get reviews for an EP/LP, it also exposes you to many people who visit the site which brings attention, with hopefully some good words.

CON: Some of the bigger magazine give reviews if you bought advertisement with them. Often I see people who write reviews who aren’t musicians themselves, and get blown away by very simplistic music, while brushing off music that might be more complex. Sadly, I feel many writers have lost the credibility they once had as a result of their interest in money.

Difficulty level: Extremely difficult, and potentially biased. If you buy advertisement to a site, they usually will give you attention. Some people even buy “space” on a site to make sure they get reviews.

Touring/Gigs

PRO: Touring is certainly the most validating experience if you play at the right places, in the right time slots, and see first-hand how people react to your music. It can be a very important insight into how to build your music in order to have better reactions on the dance floor. If you can play locally, you can also network with people which can help create a stronger following.

CON: The downfall is how much you have to put to make this happen, and how the work conditions when you tour can be harmful both mentally and physically. Getting local gigs is a bit less stressful and way less complicated.

Difficulty level: Medium or hard, depending of your networking skills.

Labels

PRO: For many, this seems to be the ultimate validation. Being signed by a label could mean that you’re officially part of the crew, that you. To see your name among artists you respect certainly brings some excitement and validation to your music.

CON: Is being part of the crew enough to validate your music? What if you made it there but your release is commercially a flop? Is releasing the validation or was the answer from the market the real response? These are all difficult questions.

Difficulty level: Very high. Many artists contact labels, and being noticed among the noise is difficult. Picking the right people is a complex process. Sometimes an artist fits on a label, but the technique doesn’t, or the direction of the proposed songs is not right. One of the most confusing thing is when a label decides to follow trends, which are ephemeral, or to release an artist because he/she is considered hot at the moment. That can compromise the credibility of the label and blur the validity that you initially got.

There were talks this year where people were saying that online vinyl shops giving multiple P&D to multiple, unknown artists, are slowly confusing and overflowing the market with music of debatable quality. Many people chase labels that sell because they know if they can get in the charts, they’ll get attention and bookings, certainly a good thing. But it doesn’t necessarily validate what you do. An amazing release in the hands of a label who doesn’t take the time to promote will not sell as well as it should.

But let’s face it, there are other ways to get validation about your music that are totally easy and might be just as productive as any of the classic ways:

  • Soundcloud: If you develop quality connections with people online, who you know comment on the music you love, they often provide you with meaningful comments. Personally, I have a tight circle of about 5 people I will send my music to right away to hear what they’ll say. I’m always more excited to hear from them than a potential label wanting to release me.
  • Local DJs: These are people who can test your music in context and show you what’s happening. You need to flex your social skills for this to work, but these people are extremely valuable.
  • Music fans: If you go out to events, you might meet some of those people who aren’t DJs but who know all the DJs and constantly post music on their Facebook page. These people are a gold mine for feedback. They won’t be technical but they’ll be telling you up front if they like your music or not. You always want them as supporters because they’ll be talking about you which is better than doing self-promotion.
  • Our Facebook group! I created a group of individuals who wish to improve their skills. You can join if you want 🙂

I hope this helps!

 SEE ALSO :  Is sampling wrong? 

Resisting the lust to be famous

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While music fame and the desire to “get famous” might seem comical to some, I’m sure that if it doesn’t apply to you, perhaps there are some people in your network who have expectations to build a career in music production. It’s one thing to leave your mark, but it’s another when you have a very strong expectation to be famous. Why do I address this? Mainly because working with people I’ve noticed that many have this cyclical pattern of ups and downs, all based on how productive or successful they’ve been. The thing is, when you’re up, things are great of course, but the issue is how to deal with the lows.

In my career, I’ve learned a few things regarding how to deal with the lows. It comes down to perception mostly, but also to how you approach things. The thing is, no matter if you’re riding a high or a low, you are exactly the same. External factors can trigger frustrations but they’re not responsible of your emotions. While it is known that physically, making music can release some internal hormones that give pleasure just as a drug, on the flip side not being able to do music can also be hurtful.

Let’s debunk a few things that can help you surf more positive waves.

If you’re in music production to chase success, you’re in for a nightmare.

What is a successful release?

This is a good question; the definition of success can be based on multiple factors:

  • Sales. As you know, what might seem like a catastrophic release for one market could be a crazy success for another, with the same numbers. I can tell you that I had a time where 200 vinyl sales was a moment to open up a champagne bottle.
  • Reach. It’s so strange how some releases will have all the same amount of effort in marketing but one will pop on social medias and charts. It’s basically impossible to predict what will work and how much it will spread out. But sometimes, something that reaches out more than usual, might have next to no sales.
  • Media feedback. So you know, if you pay for PR, it will be between 150 to 1000 euros or more for a company to pass the music to medias, DJs, blogs and journalists. It doesn’t guarantee anything at all. But one thing you want is the music to gain momentum and if you start seeing comebacks here and there, that can be seen as a form of success.
  • Other artists’ appreciation. Charts, thumbs up, DJs dropping music in an event are all a form of success.

The thing is, these factors are all linked as you can see, in one way or the other. As a label owner, sometimes it becomes pretty frustrating to deal with artists who complain that you didn’t push hard enough because the previous release did better. Explaining it like a lottery might be the best way to put it out. The strangest thing is, sometimes some of the most talented artists I know make music that is exceptionally beautiful but it just doesn’t sell, reach or get any feedback; it’s as if people completely missed it. I’ve seen some releases on Archipel pop 7 years later because a known DJ played a track in an event, randomly. Thank you Shazam!

In the end, you are the one that can define your own success. Using numbers will help you greatly. “Being famous or known” can’t be measured, but selling 200 vinyls can. And since sometimes things move really slowly; sometimes patience can make a difference.

Over 20+ years of releasing music, I’ve come up with my own set of success measurements. One of them is based on a very tight circle of friends I share my music with once I’m done with a new song. If they all like it, then I know I have something I’ll be happy with down the road. Because one of the main issues with music making is to know if you’ll love your music later on. While you’re in it, you often lose perspective of its true potential

So what does success come down to?

1 – Create personal projects that matter: This is something really important here. Make music, finish your songs, make albums and share them with your friends. Hire someone to make a kickass artwork, make sure it sounds top notch and have something that makes you proud, even years later. Why? Because that is success, honestly. To have your own collection of homemade music is something that creates a portfolio and later on, if anyone looks back at your past work, they can see the dedication and work you put into it.

2- The 1/20 ratio: Keep in mind that one song out of 20 might get attention. Perhaps less. Keeping that ratio in mind, it really brings you down to earth and keeps you humble. Is it worth making music? Hell yes. Make tons of it. Don’t spend forever on that one song you believe will make you famous. Make tons of them, record daily at least one thing, one sound design, one loop… keep yourself engaged in what you love, because you love it, not because it will lead you anywhere.

3- Create your circle of validation: This will take time and patience but if you can find a circle of 5 people you love and that you know have similar tastes to you, then you can broadly share with them. Expect to be frustrated at times but be there to validate their work as well, and remain honest, diplomatic and constructive in any feedback. Make sure that some people of that circle are DJs that often play out so they can test your music in context, if that’s you’re goal. Bonus points if one of those DJs is a social media magician; he might refer you around. I also like to have someone that is very knowledgeable so I can bounce ideas of him/her regarding labels to send my music to.

And have fun!