How to filter your best ideas

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I’m always looking for ways to improve upon what I do, and how I can better serve my clients. I’m not taking any breaks on becoming better and better every day. I read a lot and especially enjoy reading words from entrepreneurs to learn from, and help build upon the success of others. When I come across an article that brings up an ‘a-ha’ moment, I want to share it. One of these moments came from one article I read about how to turn a great idea into a business. Across many different fields, music, tech, etc.. one pattern in runs true throughout all of them – sometimes the best ideas come to you in ways you can’t always predict.

Another thing which is true, to generate ideas you start by brainstorming.

In the musical world, I would translate this as jamming. With nowhere particular direction in mind, you begin by tweaking and trying everything. Make sounds, press buttons, turn knobs, listen to the effect of this and that, try new techniques for the first time. In a past article, I’d invited you to use Youtube to find out something new or use a new synth demo and record the outcome.

Jamming freely. It’s known that Prince would spend time in his studio every day making a ton of noise simply to try new things, try new jams, and record these experiments which resulted in a vault of music no one would hear, except him. I’d encourage you to do add this to your daily routine, either very early in the morning or at the end of the afternoon.

Going back to the article that ignited my ‘a-ha- moment, the process of idea generation should involve the following two steps:

  1. Creative session.
  2. Analytical period.

The article states that the brain has a very difficult time creating and analyzing at the same time. In the moment of creation and discovery, our brains use a lot of energy to focus on active listening. In this messy and uncontrolled environment, our brains are set in one direction, we’re in the zone. The missing piece of the puzzle for me was reading that our brains have a very difficult time when asked to create and analyze at the same time. It won’t work both ways.

This is why it’s recommended to separate the two tasks, create freely one day, then analyze the material on the next. This would also explain why we often listen to what we did from our first session and find it mostly garbage. The key word here is – mostly.

It would also confirm my theory that spending too much time in the studio is counter-productive because without a change of perspective you don’t have enough distance objectively evaluate your efforts.

Over time I’ve nearly burnt myself out explaining this process to others who struggle with the process. I’ve also learned it’s sometimes best to let those learn by themselves, at their own pace. This confirms the idea that the creative process is very much a personal one, and that no two people will learn or develop at the same rate.

Session 1: Jam, have fun, explore, fail, win, repeat.
Session 2: review everything that was recorded and isolate the potential ideas that stand out, and are more usable.
Session 3: Go through isolated ideas. Work around one.
Alternate.

In other words, try to alternate between creative flow and analysis, self-criticism and more technical work.

Your brain can only do one at a time and more so, why go analytical when you are creative and why be creative when it is time to be self-critical. The main thing you’ll refer to as your analytical part is to listen to what feels good to you.

Build. Learn. Repeat. Build. Learn. Repeat.

As a child, going out to restaurants with my parents would normally involve using pencils and paper to draw pictures and doddle while we waited for our food. (this was waaaayy before smartphones became commonplace) For me, a blank piece of paper is a license to get messy. Everything is possible, and I always found it easy to get started. Our favorite game was one where one would draw a weird, unrecognizable doddle, and pass the paper on to the other.

The second player would have the challenging task of turning that mess of lines, shapes, and circles into something recognizable like a car, or a bird, or anything that required a bit of time and imagination. Until this day I’ve always thought this exercise was one of the most creative tasks I ever did.

So, here’s another way to approach this: take something totally random, even something you truly don’t want to work with whatsoever and try to make something usable out of it. Make a loop, make a playable sound, take something terrible and push yourself to find something in it that you can do something with. I did a full EP once, a while back where I’d force myself to work with sounds and recordings that made no sense whatsoever. It turns out it’s a good exercise but also very useful as you don’t depend on only good material to be effective with what you have.

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Creating Timeless Music

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Recently my Facebook page was flooded in a fantastic way. This thread became overwhelmed with comments I was happy to read because it reminded me of how much music can drive and affect our emotions. We’re talking about timeless music.

I asked my FB followers to name some music that hadn’t left their DJ bag for years. These were the records that passed the test of time, and truly stood out as ‘timeless’ music. Which brings up the question, what is it about some music that makes it sound timeless? In many cases, music that has content touching on deeper themes can be easier to connect with since right away it feels more personal. Music can have a way of suggesting and expressing emotions which words sometimes cannot, which is why music is often such a powerful medium of expression.

A friend of mine mentioned that music with a particular sound or mood would seem to have a personality of its own, which is a similar comment my friend Vera told me about the records she always carries with her – that certain records were like friends or companions to her. Some records work better with others and some work really well in a very specific context. Some people talked about keeping certain records to close out their sets, and others perfect for a sunrise.

In a past article, I covered how to develop many ideas quickly, but also explained the lottery of finding a good one. This can be quite a complicated topic and in some ways impossible to pin down as a science. Despite the fact that so many popular songs can, and have been written very quickly, there is still no exact science to writing great music. That being said, it’s worth spending a minute to look at a few common denominator between these examples.

Let’s explore some theories you can put in place so that hopefully, you may one day create timeless music of your own.

First, some will say achieving a state of grace, which in psychology, is often labeled as being in a state of flow. Many artists have, and can touch that feeling yet sadly will often rely on substances to reach it again, which is in many cases counter-productive. What exactly is flow?

 

In positive psychology, flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow can be characterized by a complete absorption in what one does and loses a sense of space and time.

You could also see this state of ‘flow’ as an activity where time flies by so quickly, and you are so absorbed by what you do that you can feel it is being made by nearly itself, in the most natural way. I would say that this is not something essential, but usually, as you make music and have experienced this state you’ll agree that some of your best music will be written during this time.

Another way you can approach writing music that sounds more timeless is to be aware of current trends in music, and understand what really defines what’s popular. There is no shortage of studies that have looked look at chord progressions common throughout different eras, and identified a winning formula. The use of the right chord progression mixed with innovative techniques of an era will make a musical and well-written song truly stand out. David Bowie is one artist who always had the flair to find and collaborate with upcoming, creative people to push the edge creatively.

 Get it done, and get a lot of it done.
Being productive helps if you avoid censoring yourself, and not to overthink the process. In other words, if you made 50 tracks over a span of time and 5 of those were truly excellent, will always be more prolific than spending years having only made five great tracks.

Below you’ll find some tracks that made it to the suggestions people did and what made the tracks timeless would be categorized to a few main points.

Melodies: More than often, a haunting melody or something very catchy will make you remember a track.

Innovation: Using some new technology or personalizing a technique. Sometimes what you can do is take a way used in another genre and apply it to what you do.

Arrangements: There’s no secret here to say humans love surprises and arrangements are the art of playing with expectations, unexpected moments, gratifying cues and misleading ideas. The balance of these elements, the ratio of events in your track, spread in the right perspective, will make your timeline, timeless.

Mood and emotions: When you hear an accordion playing in a restaurant in Paris, even though the song is probably 100 years old, you’ll automatically connect to the mood, the emotion and understand why that musicality belongs to the streets of Paris. You know that will still be played in 100 years too. It fits. Using triggers as these in some ways can really help your music to connect with a context.

To finish my point of view, I’ll share some of the tracks people suggested that got attention and I’ll try to explain why the track can be seen as timeless.

This track by Maurizio (Moritz Von Oswald) was when I felt I really clicked to the more minimal movement back around 1996. It was one of the first low key track that was completely hypnotizing and that could be played at pretty much any moment, mixed with anything (almost) and up until now, it has been copied, influenced the whole dub techno movement. It’s for sure, a well-known classic by any DJ that’s been digging for a while. Excellent to drop in any set, it’s one of those tracks that you can’t go wrong with. Would this record have the same appeal if it was released today? It’s still strong!

Timeless for: Innovation, use of pads, groove and endless feel.

Isolé got really big through the release of his track “Beau Mot Plage” which, when released, automatically went in most of DJs bag, listening to techno, house, etc… It’s just a beautiful, well-produced record that brings a smile when played. There’s no doubt it will be a classic for the next 20 years as well.

Timeless factor: Melodies and arrangements.

We were lucky enough to first see Ric play this during his live set at MUTEK in 2002. He had it sketched out and played it at the festival. It’s one of those records that, when played, often get people to ask what song is this. Mainly because there’s a super catchy bass at first then the guitar drops and it automatically creates an atmosphere where things feel suspended. The nostalgic, yet profound feel, and tone of it makes you want to listen to it on repeat. There’s no doubt the guitar use is what makes this track memorable.

I’m flattered this track came as a suggestion to have in the bag. When Hubble and I made this track, we weren’t expecting it to get the attention it got (it was on sale on Discogs for 150 euros at one point before the repress). Soon we saw videos of DJs playing it and gave us goosebumps. It seems that this track is one that you can drop in any set, mixed with other songs or by itself and it locks you in. I’m biased because I was involved in its creation but I get the attraction by DJs to play it.

Laurent Garnier is the man behind this track, and even though it’s from 1993 is still playable right now. It’s romantic to think back then, we were making music of the future yet this one really made it there. This acid bass and melody are making things work so well in many situations, and there’s no doubt it’s a classic now, raising hands when dropped. I believe it has made a good job at grabbing a snapshot of what was rave music of the early 90’s.

Very beautifully made, catchy melody and overall, this is the kind of song that can seduce pretty much anyone. You’ll feel Paris and you’ll feel love. It’s certainly not something you can play anytime you’d like in your set but I can imagine someone playing this to end an event and would have exactly the right effect.

SEE ALSO : The Art of Keeping People on Their Toes 

Goals You Set For Yourself

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As many of you already know, I’ve been offering personal coaching services since 2016, and seen some amazing breakthroughs with my clients. In every case, it’s best to get a conversation going to learn about what goals you set for yourself. In many cases, I help them to see the bigger picture and then find ways achieve those goals in a way that is very personal, and unique to each of them.

There are many myths about making music that floats around, which aren’t helpful for producers. I feel it’s important to debunk misinformation and share the most common goals I hear from my clients to help do that.

The two most common goals I hear from my clients are:
I want to become a known producer and get signed to multiple labels.
I want to become respected enough so I can tour.

The whole point of offering my coaching service is to help people get from where they are now to where they want to be in the future.

Having someone there to push you creatively can make a world of difference, so we might as well think big right? Big goals will often require big change, and I want to share my strategy to achieving the goals my clients wanted, but couldn’t imagine achieving themselves.

After you’ve set a goal, you need to imagine working backward to determining all the small, and many steps you’ll need to make to arrive there. The thing is, hard work will keep you focused on achieving your goals, but occasionally forces out of your control will make a big difference, one being known as luck.

There are many things you can’t control in your quest to become a known producer, mainly because getting known implies that you’ve been at the right place, at the right moment. Even an attempt to duplicate the step by step actions of another artist who achieved some level of success doesn’t mean those actions will work for you.

It’s very common for artists to try and replicate what others before him/her have done, which can work of course, but, the more likely result will be to be known as someone without originality if you follow someone’s steps to closely.

Now, thinking wide, long term is all fine and good and will test your vision, but often thinking too far ahead will distract you from what must be set in motion in the short term.

The truth is, wherever you want to go in music, you first need to produce a ton of tracks and find your path in that process. Bonus (check out a fool-proof way to know if your tracks sound good)

Now, one of the most common goals I bring people to set is to begin completing one track per week. Their main enemy in this process is getting attached to where the track will end up. It’s safe to say we all hope our music will get attention, will be played, will get signed, but these points are often uncontrollable. Bonus – easy ways to create tracks, and multiple tracks from just one idea.

Being signed, heard, or played out at clubs should not your final destination, this is simply one stage in the every growing process of your life as a musician. The proof is, low-quality music can often get a lot of attention while some fantastic tunes are ignored and get no play time. Why?

This leads me to the second most important goal I generally work towards, (which has been written about often on my blog) developing your network. In my opinion and in one way or another, everything comes down to that. SO much more than your gear, or the number of remixes under your belt, the support you can really count on is the people around you in the long run. Your network can help push you towards making bold work and great things, to outdo yourself, to grow via collaboration and inspiration.

In a very digital age many people have become less social, which can make going out and meeting new people harder. I get that. Yet, not being part of a strong network doesn’t mean you won’t create great music, it simply means without having that support you may not be pushed to create your best music.

Lastly, finding your path is a matter of what path you actually want. This can come to you in two ways: knowing what you love, what you love doing and what you do magnificently well. Whether you believe it or not, everyone has a talent, and through work and practice, that talent can be recognized world wide. So what’s yours? Some people are amazing at creating dynamic arrangements, others at running a label. When you can connect what you do naturally well with what you love doing, you’ll enter a zone of flow where you can achieve truly great things.

My destination as a coach is that zone ~ This is where I want to be leading people to. I find a lot of comfort in seeing my clients reach that point as it truly creates a fullness and purpose to the work they’re creating, as well as my role in the partnership.

In the end, am I trying to divert them from their initial goal of getting signed to labels and touring? No, not at all. What is true is that I’m preparing them to get there by focusing on the only thing they can control themselves: their own personal growth. To tour and be signed, implies to be in control of your art, part of a healthy and strong network, and finding a flow and confidence in yourself as an artist.

 

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Besides music, labels are searching for these traits

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If your productions are tight and ready to go, and you have been looking for ways to get labels to sign your tracks, the natural next step would be to send out a ton of demos to labels and wait for them to call you back with a deal. It’s time to start living the dream right? You’ve done all your homework and followed the advice you’ve read online about how to get the attention of label reps. The thing is, and I hate to break it to you, there is another bit of info you probably don’t want to hear, but it’s important that you know.

Labels don’t want you to contact them. 

Many labels won’t come out and actually say, stay away don’t bother, but before you throw in the towel let me try to explain what this means in the most helpful, and constructive way. I’m also speaking from experience here, so please don’t assume this is standard for every label.

artist, electronic music, demos, label

Photo credit John Hult.

With the enormous and ever increasing stage called social media, a never-ending flood of new artists emerging daily, all wanting the same thing – your attention. With free and new tools available to make marketing and promotion easier by the day, the credibility of the ‘artist’ has become diluted from the perspective of the consumer.
Whether you believe this is good or bad, a new impression has been created which is:

  • Everyone is a producer, and,
  • They all seek some level of attention because they’re not getting in touch. Ironically, people want to listen to music more than ever, but the vast flood of new music leaves many listeners overwhelmed by it all. It’s the same experience for labels.

After such an onslaught of new artists sending in demos many labels become numb to the possibility of finding something great. This makes it harder for those who are truly deserving of attention and recognition.

Does this all mean to give up and stop sending in demos? I would say not necessarily. I’ve covered this topic in previous posts, but I’ll cover this point a more in depth here.

There is one important statement I’d like to point make out about our industry though: The whole concept of promotion has become obsolete and alienated. I’m talking specifically about the promotion from artists to label, artists to fans, artists to promoters as well as labels to DJs and labels to fans.

But still, labels will always find quality music and prefer if they find you. This is a fact. Think of Perlon for instance, they largely release music from their circle of friends and the track to be released will need to be tested by the core of the label (Zip mainly, but Ricardo too) in multiple contexts to see how well it’s received by the crowd. Serious label owners have a very particular vision of their sound platform, and your music will (in many cases) need to follow their established sound to get signed.

In my honest opinion: if you want to be on a label’s radar, you will get better results by getting played by DJs. 

Besides music, labels are searching for these traits in you:

Patience. this is perhaps the most prized trait a label will appreciate from you. In this fast paced world, patience is not only rare but it is also a quality that we all need to work on. It’s about having trust that things will work out in the end and that one’s results will be something that happens in some distant future. Parallel to patience, this goes hand in hand with trust. One goes with the other. It means to be able to have a bigger picture of things, that perhaps somewhere down the road, something great will be happening. Maybe not… but to not lose patience over delays is critical as these are common in the music industry.

Get organized. Being organized is super important and will make everything easier. An organized artist should have a solid promo kit on hand – professional photos, your music project and files in order, ready to be retouched or fixed in case of a problem. There’s nothing more annoying than having to go back to fix a sound, but if you’re all over the place, you might cause delays which then moves the entire schedule, or can even destroy your opportunity for exposure. It’s helpful to start off your productions right, follow these mixing and production tips and save yourself headaches later.

Reactivity. Fast replies to emails, answering promptly, precision with your communication will make you pretty awesome to work with. Busy people appreciate this, and it goes a long way.

Flexibility. This is the opposite of being finicky. Things will never be perfect so let’s try to make the best of it.

In the end, it’s up to you to put in the work, which can be made easier when you step back and look at the big picture. What are your goals? Work backward and determine what action needs to be taken in order to achieve your goals. Take a minute and check out my guide to shameless self-promotion here. Add in a little good luck, some magic here and there, and consistent focused daily efforts. Best of luck to you ~

JP

SEE ALSO :    Are online communities replacing labels? 

PreSonus StudioLive 32.4.2AI Review

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I’m hearing lot’s of friends and readers super excited to start using the new gear they’ve recently bought for their studios, I certainly know the feeling. The thing is, learning to be confident and comfortable with new gear takes time, and it can often be difficult to get everything in place when starting to write new material. The process of switching from only a computer only workflow to a digital/analog setup can take a bit of practice, and in this post, I’ll share a few tips you can use to make the process easier and share my thoughts after using the unit in my own studio.

For people into hardware, it will come a moment where you’ll need to never lose your flow and have all your channels on hand so you can have the control you want.

Today I’ll be featuring the PreSonus StudioLive 32.4.2AI I received from B&H. Truth be told, I’ve been digging this right out of the box. This post could also serve as a review of the mixer if you are in the market for that. PreSonus have plans to release an update to the 32.4.2AI mixer, so watch for a price drop on this model.

If you spend a lot of time at the mixdown stage, PreSonus has a fantastic workflow built into their Studio One 3 software.

With the integration of this mixer, the process of mixing with hardware becomes seamless and even more exciting. The super fast firewire connection allows secure and reliable hands-on tracking, mixing, and producing next-level enjoyable.

After using this unit for some time, I’ll share a few thoughts that have stayed with me.

  • Easy to navigate/and use: if you’re not familiar with a professional this beast immediately feels like a friend. It does look impressive on the desk but wherever your eyes go you never really feel lost. Bonus – if you are in the middle of the action you can quickly address any situation with a quick circular view. Everything is laid out so well and located within a natural place. The design is of the unit is also very slick.
  • Very little menu diving. Pretty self-explanatory here but this is something I’m allergic to because it always feels frustrating to dig deep within endless menus.
  • Easy to assign channels to subgroups. Since I’m often mixing, this task is an essential one for me. I’ll always use sub-groups for percussions, melodies, etc. There are 4 sub groups and while I often use 5-6, I could still be OK with that limitation.
  • Tons of Aux sends. As you grow your effects collection, you’ll become aware of how super important aux sends are for mixing. You’ll want to have access to your effects through the AUX and you never have enough. Most mixers have about 6 which means, 3 stereo effects which usually means more are needed.
  • A 32in/32out sound card makes tracking into your DAW easy and is perfect for studio work. As you know, this mixer becomes a sound interface, so you do the tracking and can focus on having everything on hand.
  • Assigning inputs from DAW is a piece of cake (buttons underneath phantom power).
  • Sound quality is really quite good. We did some comparing with our Prism audio interface of the UAD Apollo Twin, and we were quite impressed. It was great to hear how well the audio engine stood up against top names.
  • Line inputs on every channel for gear. Nothing but a wowzer.
  • Well built. It’s seriously heavy, robust, the knobs don’t feel cheap, faders have a nice smooth traction so it really does feel like you’re working with a tank. Perfect for live clubs.
  • Dynamics/EQ on every channel which is great for basic and clean signal control/correction, though not musical in any sense.

I love the mix of analog and digital and there are lot’s of great features here to be sure. To be fair, I need to address a few points I’m less a fan of.

  • Noisy Fan – this is minor, but the noise is noticeable.
  • No DAW control or motorized faders. Although in the next upcoming version, this is addressed.
  • Can only run at 48khz sample rate. Not a problem if you don’t need high resolutions, but I’m still a bit surprised by this limitation.
  • The unit we tested has a small glitch when viewing the input meters. Perhaps this might be fixed with an update, but we didn’t do any.
  • Only two stereo aux returns. hmmmm.

The PreSonus StudioLive 32.4.2AI is an excellent mixing solution if you have a modest budget and the price may drop slightly with the announcement of a newer version coming shortly. In my opinion, you’ll have a pretty good solution for your gear and great addition for your studio with the with the PreSonus StudioLive 32.4.2AI –

Special thanks to B&H on that!