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Conversations with Clients: Luis Rivera

May 19, 2016/in Blog, Mastering, Production, Products, Song Finalizing and Arrangements/by pheek

In Conversations with Clients, we bring you an honest and unfiltered look at Pheek’s services, straight from the mouths of those who know — and want you to know too! For this second piece in our series, I spoke with Luis Rivera (artist name LRb), a minimal techno producer based in Puebla, Mexico.

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Hi Luis, thanks for taking the time to chat with us! To start off, why don’t you tell us how long you’ve been producing music for?

Well electronic music I’ve been producing in Ableton for 5 years now, but I started making songs with my sister when I was very young. I played the guitar and my sister sang and we used to record it on an old tape recorder my dad has. So I’ve been making songs and music all my life, but producing electronic music for 5 years.

Now tell me a bit about your projects. Do you have any releases yet or are you working on that?

No, actually I’m working with Pheek because we want to release an EP. That’s the idea behind me using his services, the song finalization and analog mastering services. There’s an app, a KORG app, and I started making songs with it, and I won a contest they had 4 years ago, which led to a release on a compilation of tracks. But I’m working right now on my first EP.

When did you realize that you wanted help with your EP?

Well the thing is, if you start making one kind of music, in my case it’s techno minimal, you tend to repeat the same things. Like in your workflow, you always start, in my case, with drum groove, and even with the drum groove, you always start with a perfect kick, then some hi-hats, then some claps, and you start doing things methodically. You can hear your tracks, and you think they’re all different, but if you leave them for 2 or 3 days and you hear them again, you’re like, “This sounds exactly the same as the track I made a month ago.” So to try to do things differently, you need help, somebody from the outside, an educated ear. I realized that I had 10 tracks that were pretty good for me, I had stuff that I really liked, but – I didn’t know if it needed polishing or what – but I didn’t want to leave the songs as they were. I thought I could improve them. So that was the point where I knew I needed help, but you need help that is very specialized in this type of music.

How long have you been working on the tracks that you’ll be releasing?

There are tracks that I’ve made in the past 2 to 3 years. When I started talking with Pheek, he suggested one thing. He told me, “You know, you should get those tracks out of the closet and listen to them again, with all the knowledge you have right now, with everything you’ve learned through the years, you’re gonna listen to them differently. Maybe you can combine your current drums or groove with a bass you really like from a song you did 3 years ago.” So I did exactly that, I spent 2 to 3 weeks listening to tracks I remember I liked – you don’t remember anything though, you don’t even remember making the track!

We’re looking right now at 8 tracks – the idea is to release 4 – but 80% of these are tracks that I did 3 years ago, and we’re reinventing and smashing things up, et cetera.

How did you find out about Pheek’s services?

I am really a fan of his music. I had an album that was released by Minus and I really liked the tracks. Actually, they were very inspiring for me at the beginning of my work in electronic music, because I was more oriented towards dubstep and drum ‘n’ bass, and then eventually I started listening to house and techno music – I mean, I loved techno from when I was very little – but there was a track from Pheek on the record, and I started following him on Soundcloud and Facebook. I saw that he posted about his services, so I checked them out on his website, and I just sent him an email. It was super fast and easy. So it was very easy for me to establish contact with him.

Had you ever heard of song finalization services before or was this something new to you?

No, it was something completely new for me. And it was very attractive, but also very scary for me at the beginning. It was very attractive, because I thought I have an opportunity to have an artist, a real artist, whose music I really like, in the same genre I produce – and he has so many years of experience, et cetera, et cetera – so I thought it would be very, very productive for me to have someone like him hear my songs. But at the same time I was very scared, because I still want the songs to be my songs. I don’t want them to be completely changed or anything like that.

And what led you to decide in the end to book him?

Well you know, I simply said “okay, let’s try it.” I talked to Pheek two times before I sent him tracks. We were very clear on the idea I had for the EP, we talked about the general idea, the theme behind the EP. And then I just sent him the track, and he works very fast. Two or three days after he sent me his version, his arrangements, and I immediately loved them.

So it has been a very productive and very easy working relationship. I like to say to him – he laughs, but I like to tell him, “I’m not your client, I’m your friend, and let’s do this like we’re friends.” And it has been flow, flow, flow from there.

What was the thing that struck you the most about working with Pheek, was there anything that surprised you?

Well first of all, he’s always available. You would imagine that a person with his record label, with his mastering work – he does a lot of mastering for a lot of producers – you’re gonna think, “well he has a very busy agenda.” But he’s always available. That was the first thing that really connected with me, that I know I can ask him for advice on many other subjects, not just, “Okay, what arrangement did you do on this or that track?” I can ask him, “What are you listening to right now?” and stuff like that.

And second, definitely the arrangements, the things he sends back to me, they’re things you can only do with experience, with all those years you have working in the studio, mastering, hearing music. All those little things, in the end, they make a huge difference on your tracks. Like for example, I had a song that was driven with very dark synths, it has a very heavy bass, but I didn’t know where to put the percussions. I sent it to him, and 3 days later he sent me a song with just a ride on the percussion, just a cymbal, and it was amazing. He did 2 or 3 things there that were amazing, that completely changed the vibe of the song, and I really liked it. You know, those kinds of things, only a person with experience can really give you.

So in the longer term, what do you think you’ve gained from this experience of working with Pheek? What has it brought to your music production in a lasting way?

Oh a lot of stuff, it’s definitely a lot. Well actually, first, I hope I can continue working with him. He’s very active in other things too. Like right now we’re preparing the EP – we have some labels in mind – but the idea is to make this kind of big. He offers you help in that aspect too. So first of all I don’t wan’t this to be a one-time experience, I am definitely going to continue working with him. The mastering he does – his studio is filled with analog stuff, I produce mainly with analog instruments, and the sound is amazing when he sends back the songs.

But you know, those little pieces of advice, the way he sees things musically speaking, you learn a lot, you learn very very much, in very short conversations, and you can soak up all the knowledge he gives you. It’s like a graduate course!

Check out Luis Rivera (LRb) on Soundcloud here.

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This interview has been edited.

Conversations with Clients: Isaac Prieto

March 2, 2016/in Blog, Mastering, Mixing, Song Finalizing and Arrangements/by pheek

Isaac Prieto is a Detroit-based DJ and producer and the co-founder of vinyl label Detroit Vinyl Room. He was also a client of Pheek’s, who helped Isaac with song finalization, mixdown and mastering. I spoke with Isaac to gain some insights into his journey as a DJ and producer and his experience working with Pheek.

Note: this interview has been edited for length and readability.

Shawn: To start off, why don’t you tell me a little bit about your relationship with electronic music, how and when you got into it.

Isaac: Well it was basically when I moved to Detroit, with the first time I went to the Movement Festival, in 2012. I remember the experience, and not understanding why I had never heard this kind of music before, because I immediately fell in love with it. After the festival I sought out events in the city that played this type of music.

So you didn’t have any education or formal training in music, right? You just got into it as a fan?

Yeah, I was just a fan of the sound. I would always be using Shazam to find the tracks I liked, and I started listening to so many sets on Soundcloud and just building a music library like that. As my library grew, I got the urge to edit a lot of the tracks (slow them down/filter) to fit my style more, and that was my initial motivation. To make a set with my library, that I would enjoy.

So did you pretty much teach yourself how to DJ then?

Yeah, I started out with just one turntable and a Pioneer Traktor mixer. My friend told me to just watch a bunch of tutorials on YouTube, so that’s what I did. Something that helped me develop too was to try and find a set I really enjoyed [and] which I could find the tracks for, and try to replicate it.

Okay, so let’s talk a bit about your production work. In your Resident Advisor bio, it says you’ll be releasing music this summer on the Detroit Vinyl Room label that you co-founded. Can you tell me more about this project?

Yeah, so a few months ago a new venue opened up [in downtown Detroit], 1315 Broadway. I was asked by a friend of mine, Ali Unifier, to help put together the lineup for some events. To me the sets that always influenced me the most were vinyl-only sets, so we called it Detroit Vinyl Room. The parties went well, but after starting the podcast series I eventually decided to take a break from hosting events to focus on building up the label. I had some tracks I had been working on for some time, and that’s when I reached out to Pheek to help with the mixdown and mastering.

So it was a series of parties and podcasts that then became a label, is that right?

Yeah, correct.

And was it easy to start up a label?

Oh god no, it’s a lot more work than I had anticipated to be honest, but I’m glad I’m doing it. For a while, I had been contemplating whether I wanted to build a package of tracks to send out to labels, but decided against that. I made my main goal in releasing music to make something I would personally enjoy to have, and in turn it made the production process a lot more enjoyable. I showed the tracks to a few of my friends, and they liked it and wanted to be involved in the release. So on this first release, I’ll be providing 2 original tracks with remixes from MGUN as well as Moreon & Baffa.

And you say you needed help with the mixdown and mastering. Tell me more about this. Had you tried to learn how to do it yourself?

Yeah, I had looked into how that process works, but it was beyond the scope of what I could dedicate time to at this point. It really is a job for a sound engineer.

And aside from questions of sound engineering, how did you find the transition from DJing to production? Did you face challenges at first, either technical or in terms of the creative process?

It was a little more frustrating because production took more time to get the hang of. I started off with just getting to know Ableton with a MIDI controller and making loops that I liked, and then moved gradually to aquiring more analog gear. But that took time and money. Before asking Pheek for help, it had been over a year of working on stuff on my own until finally I had 3 or 4 tracks that I was pretty happy with. With one in particular I felt like, “Okay, this track for sure I want on vinyl,” and with the others I felt I had really good ideas, but they just didn’t flow the way I wanted them to, you know? And so I went and asked him for help, and he made them sound a lot better and gave me ideas about how to change them up.

Yeah, he helped with song finalization too, no?

Yeah, so in his tutorials, he talks about these ideas and sub-ideas. And for one of these tracks, I had it down, but it was just the transition points between these ideas that I was having difficulties with. And so I sent him the project, and he changed it up a lot. He sent me a few versions and I would tell him, “Okay, more of this, less of that.” He sent me a few versions, and then afterwards he sent me the different parts of the finalized version that I liked the most. And from there I could easily tell, “Okay, these are the changes that I liked or didn’t like,” which allowed me to make the the final arrangements for the track into something different that fit my own style better. But I wouldn’t have been able to reach that last version had he not changed some other aspects first himself.

Right, so he sort of unblocked you, you could say?

Yeah, he took this block out. Like he would say, “Okay, that transition is really nice right there, but I want it to be more this way.” And now that the song is finished, it’s something that I felt was definitely, was organically, all my idea. He’s just been working with music for so long that these things come so easy to him. So the more we work together, the easier the process gets I guess.

So what brought you to Pheek originally though?

I had been a fan of his music, and so I just followed him on Facebook, and I saw that he posted stuff about production. I found that pretty helpful. I have an agent here in Detroit, my friend Maggie, from Auxetic, and I was telling her about the idea of the label and what I wanted to do, and how I saw what Pheek had been posting on Facebook. And she’s like, “Oh actually, he’s a good friend of mine, he’s a great person, you should totally get in contact with him.” So she made that connection. I mean I already had a bunch of his records, and I like the sound that he makes, so I thought he would be good as someone who can understand what I wanted to do with my sounds.

So it sounds like it’s been a very fruitful creative collaboration for you.

Yeah, yeah. I had chances where I could have put stuff out earlier, and some digital releases and stuff, but nothing really got me that excited about doing that. And it wasn’t until I thought, “Okay, now this is something I’d want to have as mine.” And even if it sells out or it doesn’t sell out or whatever, I’m just gonna print out a few copies on vinyl, and I think it’ll fall into the right hands.

And do you think that the collaboration has brought something to your own production more durably?

Yeah, definitely. I saw how he was able to change what I had, and it gives me new ideas as to how I can do that for future productions. He also posts a lot of good ideas [on his Facebook page and blog] that I wouldn’t have thought of, like “Do a loop a day.” Or, even just how he’s honest. Like when I first sent him the songs, one of them, it just wasn’t ready. And he said, “You can make it sound better.” So before I sent them back, it was a few more weeks of changing it up, before I thought, “Okay, I’ve reached a point where I think this is the most I can do with this track, and I think, with your help, it can be better.”

Follow Isaac Prieto and Detroit Vinyl Room on Soundcloud.