Sound design: create the sounds you imagine inside your head

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You might never really be able to make the sounds that you envision in your mind 100% accurately using sound design, but I can offer you some advice to build on a good starting point to make something close to it. Just like in painting and cinema, often our imagination will play tricks on us; you might imagine what you think could be “the best idea ever” but once you actually get down to working on it, you quickly realize that there’s a world of difference between your imagination and the final output.

So, is there a way to use sound design to transpose those ideas into something practical?

Yes, absolutely.

Sounds have a structure, shape, and form, and when you “hear” something in your mind, you have to translate this idea into a precise description which will enable you to get you started on actually creating it.

To get a good start in the sound design process, ask yourself the following question:

Can you explain your idea verbally?

The first step is to analyze the physical characteristics of the sound. Keep in mind that sound has multiple axes and characteristics:

  • Time: A sound can be short, long or somewhere in the middle. The temporal aspect of a sound is basically its duration.
  • Envelope: The ADSR (Attack, Decay, Sustain, and Release) envelop trick is what I’m referring to here. Foe example, does your sound start out loud and then fade away, or maybe it does the opposite?
  • Frequency Spectrum: Is the pitch of the sound high or low?
  • Harmonic or inharmonic: Does your sound have tonality or is it more noise based?
  • Position: Is your sound static or panned on a side? Is it moving?

Secondly, you need to identify a source material for your sound and decide how it will be shaped:

  • In a previous post, I talked about layering sounds. One great way to get started is to try to find already existing sounds, and layer them in a way to get to something close to what you have in mind. For instance, layering a tom, a clap and a snap–when glued together–will form a rounded sound that extends up into the highs. When combining your sounds and layers, I recommend using a good compressor of the Opto or Vari-MU type; they are musical and create a great feel to your sound. Check out Native Instrument’s Vari Comp or KUSH’s Novatron that came in strong in 2017 as one of the best tool on the market for a reasonable price.
  • If you’re more into synthesis, you can do something like experiment with a subtractive approach by using multiple Oscillators with a good filter. I usually use Ableton’s Operator but this year U-He’s Repro 5 has been really nice for me in terms of sound design; lovely, creamy sounds. I like to have my low end and mids set to sine and then will shape harmonics set to square or triangle. Experiment endlessly!
  • Another interesting option would be to use field recordings. You might think this approach is a bit odd, but you can even try to make the sound with your mouth, or try to find objects to hit; you’ll always end up with an interesting sound. You’ll also be surprised by how much you can do with recording your own voice. For a great, affordable field recorder, check out any of the field recorders by Zoom, they even make one that can plug into your iPhone, which is quite handy.
Sound design - Native Instruments' Vari Comp

Native Instruments’ Vari Comp

 

And lastly, once you’ve established your source material, you can then dive into carving your sound:

Time: there are a few things you can do to manipulate the time and duration of your sounds. Pitch-shifting something to slow it down or speed it up is fun. Granular synthesis is always an option as well; one of many options being the Mangle VST. I also enjoy having a dark reverb with a tail to stretch the length of a sound. Any reverb can do a good job here but you can easily experiment with free options found on KVR.

Sound design - The Mangle granular synthesizer

The Mangle granular synthesizer

Envelope: If you have a big chunk of sound that you want to shape, there are again multiple options to shape it. If you’re using Ableton, the easiest way would be to use Ableton’s envelope inside the clip, and draw out the envelope of the volume or gain. There are also a few volume envelope tools out there; one you can look into that I like is Volume Shaper by Cable Guys; really powerful and fun.

  • TIP: If you want a really fast transient on your envelope, try using a Transient shaper. Transient shapers can also help with sustain.
  • TIP2: A VCA compressor with a slow attack can also give you great results.

Frequency Spectrum: As I mentioned, personally I like to experiment with a pitch shifter, but I also experiment with a 3-band EQ and a compressor; mostly a FET one which is a bit more aggressive (I recommend to learn more about different compressor types if you’re unfamiliar with them all). This way you can control specific parts of your sound and manipulate which parts you want to have more emphasis. This is definitely not the only way you can do this; there are so many other creative ways to use an EQ alone (such as the UAD Cambridge),  but I like to combine multiple effects and then play with them as I am searching for the right sound.

Harmonics: Harmonics can often be manipulated with saturation and/or distortion. If you’re looking for a good distortion tool, you can check out the Scream VST by Citonic which offers tons of options. Otherwise, the Saturation Knob by Softubes is a great tool for a range of subtle to drastic changes. I suggest playing with filters as well; they can enhance some part of your sounds, especially if you use them in parallel (through a send/bus track).

Position: Try out any panner. There are multiple panning plugins on the market, but I’d be careful to make sure you aren’t making your sound spin too much in the design phase; you don’t know what the position of your other sounds will be yet and you might end up undoing everything later anyways. Beef up the sound with a chorus or a doubler to manipulate the sound’s position even more, but as I mentioned, try not to go too crazy with the panning when creating just a single sound.

These are just a few sound design techniques and ideas to get you started in creating and designing the sound you imagine inside your head. Have fun!

 

Bonus: A good way to come up with unexpected design ideas is to use randomization. Here’s an amazing tutorial by my buddy offthesky.

 

SEE ALSO :  Creating Beauty Out of Ugly Sounds 

Dynamic Sound Layering and Design

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Sound layering can be a very complex or very simple technique in music creation and production depending on your goals. In a past post, I gave some really basic sound design tips; I have a lot of readers who are just starting out with mixing and producing, so it made sense to start with something less intense. This second post about sound design, however, will focus on something a little bit more advanced but still very simple: sound layering. It’s actually surprising to me to see so many people who ignore techniques that allow them to get the most out of layering, so I thought I’d write about it.

First off, I would like to discuss Ableton’s groups. Many people use them as the equivalent of busses, where all the grouped sounds will all be treated in a specific ways and yes, that approach works really well indeed. However, I prefer using a solo channel as a bus instead and use groups for sound design or classification. A good example is for kicks or claps, which are usually a combination of up to 3 different samples or sound sources (ex. 2 samples, 1 synth, etc.). Basically, since each sound is a collection of multiple samples, then I could say that they will work best as a group.

Visually it looks better and is easier to manage, and additionally you can also put effects on the group to glue all the sounds together – generally you’ll need a compressor and one or two EQs for a relatively uniform group. Once I’ve done that, I usually like to have an additional bus for all sounds (eg. groups) that will glue everything else together.

A second point to keep in mind, is that there’s always multiple ways to do sound design. Keep in mind that what I show you here is simply how I do it but there are other people who use different techniques; I try to keep it simple. Two methods Ableton will describe here that I like are the arranger and the drum rack.

If you work in the arranger, you drop sounds in the channel and it’s an easy way to see the layers. I like turning off the grid to do this so it feels a bit more natural.

You can adjust the volume for each layer and tweak the EQ to get part of the spectrum of one sound, and the complementary part of another.

You can do the same with the attack and release; there are so many options. I really recommend using the faders too for more control. So basically, volume, EQ are your best friends here. Brainworx has an amazing filter I recommend, it’s super solid for sound design.

If you prefer, you could also mainly use the Drum Rack to do the same thing. Load up the same samples in the pads of the tool and then sequence them by MIDI instead of putting them in the arranger. Some people dislike working this way because they can’t easily see the frequency shape of the audio file. But the advantage of this approach is that you get to have access to more options to manipulate your sounds, like the extra controls in Ableton’s Sampler window.

What I think is best in the end is to combine both the sound arrangement layering, with the an extra channel of Sampler use so you can work on constant movements. The main thing you want from your sound design, is a feeling of liveliness and emotion. The sampler has LFOs you can assign to filters, panning, or volume, which is a subtle touch that creates a nice layer of movement and liveliness. In the same way, I’d even add a synth of your choice to give richness to the sound with oscillators working to reinforce the fundamentals with a discrete tone; more complex sound layering.

Finally, on the group of the sound itself, I would add nothing but an EQ and compressor to “glue” everything together, but you could also use reverb to broaden your stereo image. These techniques should help you improve your sound design skills!

SEE ALSO : Sound design: create the sounds you imagine inside your head 

Are online communities replacing labels?

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I’ve recently been wondering what will be the future for labels. Are streaming services replacing labels? Or are other communities? I’ve been running my label Archipel since 2004 and I’ve never really made money from it, if you discount using it as a business card for gigs and contacts. The money and time invested in Archipel have been very high, so it’s hard to say if it’s been good on for ROI. The further and faster the digital music world develops, it seems less and less obvious what roles labels will play for artists. Streaming platforms like Spotify give little to no importance to labels, and since basically anyone can start one, running one nowadays doesn’t have the same aura it once did.

In mid 2016, I offered free coaching to everyone who joined my mailing list, and while this turned out to be a success which I didn’t expect, I had to put it on hold until I could find someone who could help manage the work involved. In the meantime, I created a Facebook group for people I’d worked with to join so I could provide them with feedback and support. There are many Facebook and social media groups for producers out there and many have themes and rules. I’m part of a few that I enjoy; I’ve used them to learn tricks and something get informed of certain music related news. So, for me creating a group was an opportunity to give people a place to feel open to share what they’re working on, to get feedback, and provide words of encouragement to anyone else.

The great thing about this initiative was that people started to really participate and interact, even more than I thought they would. It was pretty amazing to see some people join forces and collaborate, and to see others help out by giving advice with regards to where to send music to get signed. This community has become autonomous; it’s doing what I was doing myself before, through email. I’ve been thrilled by it!

Somehow, when I was running my label, I was hoping to create that same sort of synergy, but for some reason it never came. My label manager and I posted regularly through Archipel, trying to come up with ideas, proposals, concepts…but it was pretty much always the same guys that were interested. That was cool, but it was also puzzling me to have such a huge line up of artists (Archipel has almost 200 people who collaborated through years!) but that only 5-6 people were really into it.

I fundamentally believe that most people want to join a specific label to be part of its community and get closer to the artists they’ve worked with.

Of course, the exposure and networking from a label also play an important role in an artist’s motivation to get signed, but the community is another major part of this motivation.

As it stands, I think these types of online groups like the one I’ve described could be as beneficial as a label because:

  • You have people active in the groups whom most likely the same goals, motivations and tastes.
  • It’s much easier to connect with DJs who can play your music.
  • People are open to communication and giving & receiving feedback.

 

Your music has an impact. A major issue with the current music business is that there’s a huge feeling of hopelessness in the air, which can drain out all the juice we have as artists and creators. Most artists have the energy to build projects or beautiful products, but will their work be something that will remain hidden away on the “bookshelves” of the internet because it doesn’t sell? Are all songs worth being turned into records? Is there that much of a demand to keep working so hard creating?

The ego plays tricks on us. One of the biggest is to believe that our music is worth more attention than it is, in reality. Many artists feel anxious and depressed because of this reality check. We want to share the music but the low hits are depressing us. That said, this major issue can be addressed by being in a community: one of any types of communities that are seemingly replacing labels.

Personally, after years of releasing countless albums and EPs, I’m now more excited to know if my five closest and most trusted friends like my newest song. I know for sure they will listen to it and provide feedback. I’ve decided to share my work with a selective number of people who can echo back the energy I put in it. I’m fed up of running after people and saying, in essence, “listen to my song bro! you’ll like it! leave me feedback!”

Labels won’t be replaced as long as the music industry need representatives for the artists. Every artists dreams to be able to live off music full time but it is becoming clear that it’s not once central thing as a label who will make it happen.

This spammy approach does nothing at all for all parties involved. But sharing your music with five people who care is worth 1,500 who were more or less not into it. I really believe that approach as stopped me from crashing into obscure thoughts.

SEE ALSO :  The Changing Dos and Don’ts of Contacting Record Labels