Tag Archive for: MUTEK

Music Goals: Using Signposts instead of Goals

You often hear about setting music goals to keep your drive going and to get you pointed in the right direction. I’ve previously discussed the best ways to set goals and reach them, but as time has gone on, I’m not totally sure if setting goals is still the most efficient way to get yourself going.

However, some goals on your bucket list still might be relevant; but this depends on how you set them. For instance, whenever I have people in coaching, we discuss that setting goals should be done in a way where you can actually quantify the success of your work. For instance, people often try to set a goal of “becoming a known artist”, which, in a way, doesn’t make sense at all compared to “finishing an album.”  The problem with the first goal involves two important things:

  • You can’t control your circle of influence. What does “becoming an known artist” mean exactly? That you’re appearing in charts or that 1,000 people have your tracks on their Spotify playlists? You can’t control that at all and being vague in your objectives will lead you to failure.
  • Becoming a known artist may or may not, happen. If it does, you might not even be aware of your reputation and some people think they’re known, when that’s actually not the case (for example, buying “likes” on Facebook doesn’t mean anything).

In the second goal, “finishing an album”, you’re in total control of that goal – you can clearly make a “definition of done.”  If this definition is reached, then you’re done, and the goal has been achieved. Working in this way can be useful, but I would also highly recommend that you also put an end date on your goal.

Now there’s another alternative to setting goals, which, for lack of better terminology, I’ll define as setting a signpostWhy? Signposts are signs you see when you’re driving that help you be aware of the direction to go, to get you where you want, and also to reliably re-guide you when you’re lost. I like the term in French for “repères” – it’s sort of like “landmark” but not necessarily for physical places.

What is a signpost in your musical journey?

They are something you can rely on from a community you want to be part of, or a specific sound that you want to immerse your life with. I’ll give you the best examples as of how I applied the community approach to my life and why I use them in parallel to the type of goal-setting we described above.

In Montréal in the late 90s, we were really lucky to have a solid core of people and producers that gathered around the MUTEK festival which was our community but also a sort of signpost; a direction. It was a place where we could perform the music we all appreciated (arranged based on our personal tastes) and where we could also discuss music production. So back then, a goal for me was to play at MUTEK, but at the same time, it was that community that dictated how we had to sound to achieve it.

Another signpost I’ve used was a sort of music “target” I set through Ricardo Villalobos. I’d study his music, his sets, and a recurring question I had was “will he play this track of mine?” There wouldn’t be any goals attached to this besides, perhaps, having him play my music, but it was more as a reference point of how my music could be made or adapted,

I often do mixing and mastering for artists and labels, or do coaching, and one thing I often see is how people are a bit lost on determining who their music is for. Who do you want to reach exactly? Who inspires you? Which community would support and encourage you? This is the type of question to seriously consider, as I often work with people who are far from the physical community they’d like to be part of and rely heavily on the internet to be in touch. For instance, I have in mind some guys from South America who love Romanian artists – that’s quite a distance!

In past articles, I’ve about the importance of networking. Here are a few ways to help you find your own set of signposts:

  • Locally. Is there a club, a venue, or promoter that is booking and playing the music you love? Where is the closest place to you that could be your local reference? This is very important as you can get to meet people who have the same tastes as you. Perhaps it’s a festival that you can attend in another city, like MUTEK (this reminds me of a huge community from Colorado used to visit MUTEK in a group of 20! They would forge bonds and networks on their trips).
  • Online. I find it’s important to find a crew that make good podcasts, DJ sets, or music that gives you goosebumps. A trap however, would be if you aim too high, at very big artists and organizations (ex. Time Warp in Germany) where it is so big that becoming part of organization might become a huge puzzle and is very difficult. There are many smaller festivals that exist that have the same kind of music but on a smaller scale, you can grow with them. That said, try to downscale your target, or follow the bigger names but try to connect with the other, smaller guys who like that same music but are also emerging.
  • Aesthetic, genre, mood, direction. Try to find artists you like that are emerging and look stable and serious about their craft. You don’t need to contact them; it’s more about following their production and supporting them. Be a fan, someone who encourages and gives, while not expecting anything in return. Feeding people that inspire you is a good way to invest in yourself as well. I’ve supported and encouraged artists that started to go well but then have disappeared; it’s a disappointment, and sometimes I wonder what else I could have done to help. Seeing someone you love perform and do well is a great motivation for your own art!

I’d love to hear what you consider to be your own signposts!

Wisdom From Experienced Producers

So you’ve decided to make music, bought the minimum to get going, and started to learn. But now you have this internal voice that keeps popping up, telling you that you’ll soon need to look for a label to get signed. No matter what you do, that little voice just keeps coming back. One of the reasons you welcome it and listen to it is because it opens the door to the dream of a release.

Well, not so fast. Before making music seriously or getting signed comes a very important step, which is to spend time with established producers. We admire artists who make music we love, and we want to meet them to see how they are in real life.

Just by listening to their music, we often get the feeling of knowing and understanding them, and even of connecting with them on a deeper level than with close peers.

But above all, we can also learn a lot from them, no matter what stage of your career you’re at.

So how do you approach an artist?

volunteering for events like MUTEK is a great way to meet established artistsVolunteer for events or labels. This is a great way to encourage encounters. It’s hard to be around tons of people, so by volunteering, you get to help your community, support something that’s important to you, and meet experienced producers, all at once. Plus it’s a lot of fun.

Befriend them. Artists love company in general, but are sometimes socially awkward. Being warm and friendly to someone really is a good starting point. I’m saying this because sometimes people approach artists in the most bizarre way, as if trying to impress them or something.

meeting your heroes can be intimidating, but remember: they're just people, like you.Avoid being starstruck. It’s hard not to be impressed by someone you admire, but if you feel intimidated, try to focus on asking questions, and then enjoy the moment just listening. The important thing to realize is that some heroes you meet won’t actually fit who you are (any more than when you meet random people), so it’s nice to first see who you’re dealing with.

It’s not to brag, but for me, being involved at MUTEK was a great example of this. Aside from performing, I also got to drive artists around as a volunteer, which is how I made some really remarkable encounters. Some of the discussions we had were so interesting and enriching that they had a lasting influence on my career. Like I explained before, meeting Richie Hawtin was a very positive experience for me, and we got to talk a lot about career choices. But one of the most influential people I met was without a doubt Ricardo Villalobos.

Spending time with established artists is a great way to learn and be inspired.While I don’t necessarily approve of his lifestyle, it always breaks my heart when I read some trashy comments about it, because hanging out with him gave me the privilege of discovering a truly unique and sensitive soul. The first time I met him was at MUTEK 2002, where I had the chance to drive him to his gig. I went to his hotel room to find him running around getting ready, clothes everywhere. Imagine this 6′ 6″ giant, a total goofball, chuckling like a kid as he tried to find all his cables and personal things. It was the first meeting of many to follow. Whenever he would see me, he would remember our hilarious time hanging out. One time I caught him on the street while he was shopping, and we spent an afternoon discussing life, music, careers, creativity, and the philosophies behind our common passion.

I’d like to share with you some of his thoughts that have stayed with me to this day. Often, I pass them on to others when I teach or coach.

Music should be effortless.” As in, you should aim to achieve a state of flow while performing or producing.

Spending time with established artists is a great and fun way to learn and be inspired. For me, meeting Ricardo Villalobos and Richie Hawtin greatly influenced my career.Events are about being with friends, tracks are messages being exchanged.” Rich has a very personal view about music, and for him, each track he plays has a story. Learn it before playing it.

Be different, be personal, be bold and subtle, all at once.”

Take the time to listen. To music, to people, to situations.” If you have ever seen him play in front of a crowd, it’s quite something to see him read it and control it.

So before dealing with labels, try getting involved in the community and meeting people you love. And whether it’s a Hawtin, a Villalobos, or just an experienced local you admire, you’ll find a good dose of inspiration, knowledge, and wisdom — and if you’re lucky, a new friend.

SEE ALSO:  Creating Timeless Music

Learn Mixing At MUTEK’s Panel Workshop

Learn more about the workshop here!

I’ve been asked by MUTEK to present a workshop on how to prepare tracks for mastering. This means, in technical terms, how to get the most out of your mixdown session. For many people, the whole music production process seems like a crazy, disorganized back-and-forth of constant tweaking, with the help of a lot of coffee. But if you look at the most common modus operandi, the stages actually go like this:

  1. Sound design/recording. This is where you either create new sounds or select the existing ones that you’ll be using in your next song.
  2. Production. Once you have all the sounds, you try to decide your hook. This stage involves deciding the structure and working on the arrangements.
  3. Mixing. Once your song is canned, you mix the component parts so you get the best sound possible.
  4. Pre-mastering. Shining and polishing. Adjusting so it sounds best, everywhere.
  5. Mastering. Preparing the master copy for duplication.

Get tips for making a great mixdown at Pheek's MUTEK workshopApplying a methodology to your music production can provide many benefits. Many artists embrace the chaos of going back and forth between the stages, or working without a plan. This is fine if you think it’s the best way for you to remain creative. But if you want the best out of your sound quality, it might be a good idea to adopt a more ordered approach.

Why?

One of the most important reasons is that if you juggle between these stages, you will lose focus. The mixdown will be done best if you have everything set up first. If you have to keep changing elements around as you go, you’ll be forced to reconsider EQ and volume levels also to make sure that everything fits. Think of it as building with Lego blocks: if you move one brick in the middle of a wall that’s already built, you’ll need to readjust a lot of things around it to compensate.

So while there’s no hard rule on the order of the stages, and one can hop between them to fix certain problems, there is another major issue to consider. If you spent countless hours on arrangements, your ears might be bored to death when it’s time to mix it, and you’ll lose what really matters. This is why mixing is increasingly seen as a stage you might want to leave to someone else — not because you can’t do it, but because you want a fresh perspective.

If you decide to do it yourself though, you want your song’s idea to be sewn up so that only the sound needs tweaking. And ideally, once you have everything set, you might want to take a few days off and then attack the mixing.

For the MUTEK panel, I’ll be sharing some great tips on:

  • How to approach production generally.
  • How to work with a reference.
  • How to do great mixdowns.

I will be using some of the participants’ projects as an example.

You can register here.