Tag Archive for: music coaching

References From Clients And Exercises

When it comes to making music or mixing, you sort of need to start somewhere and to get inspired by others if often a good way to get started. There’s a lot of misconception on how to use references. While I covered that in a past article, I thought I’d go deeper on the topic. 

 

While there’s no right or wrong way to use references, I often use references for one thing in it. It can be a sound that intrigues me, a type of sequence, rhythm or concept that tickles my brain into trying to reverse engineer it. While I can most of the time understand what is going on, it doesn’t mean I can reproduce it as is. Some clients that I coach became really good at reproducing what they hear, sometimes with my help or not.

 

But the idea is to try something out and be open to where that will bring you next.

 

While I do a lot of production from clients, sometimes people wonder what others are into, who are the artists to follow but also, who are the artists that I personally follow for my own inspiration.

 

Many times, I have clients who start an idea based on a reference but they struggle to get it “right” as they want. I give here a few things to check first in order to get things started properly (in other words, this is where clients fail).

 

Load your reference song in Ableton (or other DAW) and you may solo it at first to be able to compare it to your project. I would advise to lower the volume of your reference as it may be mastered while yours isn’t.

 

There are a few initial points to consider:

 

  1. The tone: Use either an FFT analyzer (SPAN from Voxengo is free or Fabfilter ProQ3) on the master to see if the tone is similar. Is the curve similar or different from you

 

  1. Root Key/Scale: You can use a Key detector on your reference to see what is the root key and scale, then check if yours is set properly. While you don’t need to have the same as your reference, some clients don’t realize that their different elements are not in the same key. This will often translate with the feeling that the song doesn’t feel one or perhaps, that is sounds off. Note that it might sound off if you were overexposed and then you got used to it but for a fresh pair of ears, it might be awkward sounding.

 

  1. Speed and rhythm: Find the BPM of your reference and try to match it to yours. What is the time signature.

 

Lately I’ve been enjoying Decoda as a full analysis software. You can do so much with it as well as extract melodies in midi. I find it essential to work with demanding clients.

 

When it comes to artists my clients love the most, I compiled a few and will drop a few words why they are loved.

 

Ricardo Villalobos

Not a surprise here since he’s one of my favorite artists and a lot of people come to me know that I spent decades understanding his unorthodox style and can explain how certain of his songs are made. Love or hate him, that guy has certainly develop his own persona when it comes to production and his music composition is always opening new grounds to what you can do in music.

 

 

Things he has inspired us: 

 

  • Making super long tracks with more or less structure can be fun.
  • Leaving your songs sloppy has a more human side.
  • Combining really weird sounds all together can work if you keep some elements one can refer to.
  • Not afraid to sample obscure records as the main idea of his songs.

 

Ricardo is known to have a huge collection of modular synths but compared to many people who have a lot, he records new tests weekly so you can see the wide array of his tools. 

 

Exercises related to studying to his music:

 

– Use VCV to try the modular thinking he use and randomize some elements for madness.

– Polyrhythms are the key here with uneven time signature. Also look into Euclidean rhythms.

– Ric uses a lot of granular synthesis on percussion instruments or synths.

 

Vid

 

 

This is another that is often referred to as a reference. People love the simplicity and yet complex songs he makes. As opposed to Villalobos, his songs are quite polished and organized.

 

Things he has inspired us: 

 

  • Atmospheric techno is quite fun to make and is both exciting, while meditative.
  • Lush pads over field recordings are hypnotizing.
  • Dark tone gives a more mysterious vibe.

 

Exercises related to studying to his music:

 

  • Collect field recordings and ambient space sounds such as a restaurant or a church inside.
  • Grooves and beats that are groovy are worth being studied and I often recommend looking into pre-made loops and then copycat them. Removing a lot of the sustain of percussion to keep them short really helps having a minimal house feel.
  • He often doesn’t have bright elements and keeping sounds low will give a mysterious vibe.

 

Pablo Bolivar (Or Dub Techno)

 

Since I have a long background in dub techno, I get a lot of questions on how those pads are made. While it is not necessarily complicated, it still needs a bit of tweaking because what makes the dub techno pads captivating is the always moving side of them. That is coming from modulation or automation. Pablo does a great job of picking some nice sounds, pads and beautiful, lush melodies which makes him a reference for a lot of clients.

 

Things he has inspired us: 

  • A lot of classic dub techno has a 1 or 2 notes melodies, going full on minimal. Pablo brings in simple melodies but more complex than 2 notes which gives it memorable moments. 
  • Super clean production and mixes. Nothing unnecessary is ever added.
  • Just like Vid, his approach to have dynamic ambient makes it enjoyable for relaxation or dancing.

 

Exercises related to studying to his music:

 

  • Use a key root with a minor scale. Minor chords as well to complement the melody. Most of his melodies are 4-5 notes maximum. Consider doing chord progressions.
  • Use field recordings to complement the melodies.
  • Percussion are fairly straightforward here and repetitive. It does a fine job.

 

J Dilla

I wouldn’t say that anyone contacted me to make music exactly like him but I do have some clients into lofi hip hop, which in my opinion, is a derivative from J Dilla. He’s from the MPC generation where people would sample records and then play with it. His album “Donuts” is considered an innovative album for hip hop and is worth listening to it.

 

Things he has inspired us: 

 

  • Sampling blatantly and being bold about it. Sample some music from any source and use short notes of it, either to make your hook or to put an accent on whatever is happening. 
  • Go short. Learn to make songs that are under 3 minutes long. A challenge for techno but for electronic music, it’s an exercise that forces you to be straight to the point.
  • Exaggerate on swing for your percussion. Try to push it to the max to see what happens. 

 

Exercises related to studying to his music:

 

  • As stated above, those learning are also things to try. But I would recommend digging some records at a second hand shop and sample obscure parts.
  • Use a midi controller like the PUSH or with pads and try to manually punch in your beats.
  • Within a clip, play with the warp points to create weird stretches and elastic beats.
  • Slice up beats and reprogram them into a new patterns.

 

Fred Again

I’ve lost interest in pop music years ago and commercial electronic music has always been something I stay away from. But Fred Again has been impressing me for how he makes music and of course, for the end results. The thing about his music is that it’s basically the typical approach from any commercial, standard structure music that is made and good tastes is what matters here.

 

This means understanding chord progressions and working with key/scale is going to be the main focus. Using plugins like Captain Plugins suite will make a huge difference unless you have a lot of patience to learn music theory.

 

There are no shortcuts to this kind of music. But the tools you can use will make it easier.

 

His recent album with Brian Eno is what made me appreciate him. 

 

Daft Punk

 

I’ve been following the pair from 1995 until their separation. I don’t think there’s been many music acts that had the impact over their career like these guys did. It’s mostly due to their desire to innovate but also to take ideas that work really well and pull out some solid ideas to give it a new twist. 

 

In a past article, I was stating that there are 2 main modes when it comes to working on a project: you might want to repeat an idea you love from a song or artists vs you might want to innovate something from what you do.

 

The things I’ve learned from working with clients who want to get inspiration from them are mostly about, once more, digging for samples and then play with them. It’s sort of like what we covered from Dilla, but with a faster pace and 4/4 time signature. There was a point where the French Touch house/disco was all rage. That music was about using a sample with heavy filtering and the classic pumping/ducking effect. This technique is still used nowadays but with a bit more control where you perceive it less.

 

Besides filtering, some notable effects they use that you can explore today: Bit crushing, tape saturation, vocoder, heavy chorus/phaser. They also love a good 909 kit.

 

And to finish up, who are my personal references?

 

Ada Kaleh, Gigi Masin, Jan Jelinek, Rhythm and Sound, Vladislav Delay, Ricardo Villalobos, Matt Dear, Lawrence… but way too many to name.

 

Lessons Learnt After Years Of Making Music

I had multiple discussions with clients, friends or other musicians about how things have gone over a span of 20+ years. For people who have been interested in music making, they sometimes find the first few years to be a bit challenging and wonder how it is like when one gains experience, as if it gets easier.

 

The truth, which is my experience shared with many peers, is a bit unsettling for certain people because I like to say that it is a bit like parenting. It doesn’t necessarily get easier with time but there are constant challenges at first that get easier later on, while new issues will appear. This means that through the development of a musician, you go through stages where you aim to resolve some issues which open doors to more issues you didn’t even know existed.

 

In other words, when you know less, you also have to deal with less issues because you ignore them and just work your way through.  When I hear my son listening to some random songs he loves on Spotify, made by obvious amateurs, I can tell that this was made without any knowledge but the average listener doesn’t know that as well.

 

Through the years, there are a multitude of facts I compiled that I want to share with you. These are just factual understandings having success, failure, struggles and victories, both from myself and seeing it in others. This is the main difference between a young producer and someone with experience: time teaches you some hard truths.

 

Fact: The Advantages of Limited Knowledge Are Real

 

I remember sitting in front of my newly acquired gear. Going to this synth store, I went a bit crazy. I bought a lot of gear without knowing anything about them. Then I went home and struggled to connect everything properly but I started playing with them.

 

Everything was exciting. Everything sounded awesome. I felt pure joy as I didn’t know what I was doing but it was just really fun. I had no idea what I was doing and I would just try to control what came out of them. There was no Youtube to give me instructions and I’ve never been attracted to read manuals. It was all about trial and error.

 

What I see is that when you know less, things appear easy and that can give you a lot of energy. I’ve seen people really new at music making and creating a hit. Then, they never were able to really do any more music. The fresh start is sometimes very easy but then as you try to get better, you learn more, realize your mistakes, buy proper gear to then realize you just complicated your workflow. The curve to get in the flow is then harder.

 

Things get complicated when you build expectations or compare yourself.

 

TIP: I always recommend newcomers to try to play with sounds instead of aiming at making songs.

 

TIP 2: Use less to maximize your flow state and idea making.

 

Fact: Growth through Practice, Not Gear

 

One of the challenges a producer with a bit of experience will face is to fall in the trap that they need the perfect conditions to be inspired, productive or successful. This is the root of procrastination and writer’s block. People who buy too much stuff while not practicing usually don’t get anything done.

 

If you want to be good at music production, make it the central part of your life. Make room to practice everyday, listen to tons of music, search for nice samples, recordings, ideas and spend a lot of time learning your tools before acquiring anything else. Build vocabulary of the sounds you like, tools you use and recognize what you hear in other’s songs.

 

If you have Ableton Live, you already have everything you need. Just go and start new ideas, everyday, all the time and follow what you absolutely love doing. If you practice what you love doing, you’ll become a master in that field. You don’t need to be able to do everything yourself, all at once.

 

Fact: Completing a Song Does Not Guarantee a Release

 

Imagine we compare music to pictures. Are all your pictures on your smartphone deserving to be published in a book?

 

If you finish a song, the hard truth is, it will interest only a number of people and from those, a handful will be interested in paying to listen to it. But we’re so flooded with music daily that we pick carefully what we want to invest in.

 

This means that the more music you do, that you finish, the more it will get “better” and that more people will be interested in it. The more you make music to be published or please others, the further you’ll be from who you are.

 

Does this mean it’s not worth finishing music?

 

No. It’s important that you go through what you do just like you fully cook a meal.

 

TIP: Adopt the idea that whatever you do, is important to yourself only. Share humbly to the right people.

 

Note: I’d add also that releasing a song doesn’t mean you’ll get success.

 

Fact: Validation-Seeking Can Lead to Misleading Feedback

 

This is a HUGE portion of the people who roam on production forums, Facebook groups and any online debate. Their logic is often a sum of multiple reads, some personal experiences and they’re searching for answers but will also share some of their views, imposing it as a fact.

 

I’m very picky of who I trust when it comes to getting things explained. Anything non-technical is always a gray zone. One’s story might be true for herself but maybe not you.

 

When I’m being explained something, I don’t apply what’s said. I try to understand it, by its logic and then test. I’m very allergic to whoever tells me that music should be done in a specific way or not. Feedback on my music is always about technical, and neutral points. If I want one’s appreciation, I will ask directly and also pick the people to share.

 

TIP: Useful information comes when you ask the right questions.

 

Fact: Solid Ideas Outlast Solid Production

 

This one will be controversial I think but I’m pretty firm on that point. Just to prove my point, I can tell you that any ear-worm ideas will stick to your mind for days but a very nice snare/kick, not really. 

 

You don’t remember nice production compared to a 4 seconds catchy hook, but it does create a nice impression. I sadly see a lot of shit ideas being hidden by impeccable production. It makes you swallow the poor idea but it won’t age well. I’ve heard incredible hooks with a shit production and honestly, sometimes it tricks your brain that the poor technical approach was intentional. 

 

This is how some lofi production got big because I think that some were initially made by people who didn’t know what they were doing. But then they’re emulated and copied. When I see people trying to make music sound like in the 90’s, they don’t understand that back then, we were frustrated by our limitations and we were trying to sound futuristic.

 

Acid house was minimalist because people only had a budget for an 808 and a 303. 

 

Finding good hooks is a mixture of luck and experimentation, curiosity and openness.

 

TIP: Whatever stage of music making you’re in at the moment is enough. If you accept your limitations, you’ll be able to achieve more than you think.

 

Fact: The Power of Networking and Community Is a Game Changer

 

You can be the best music producer but if you have no community to support it or a network to share it, there are a lot of possibilities that your music will never be heard. This is something that I discussed much in this blog but the importance of knowing the right people will lead you to opportunities that your music alone.

There’s this myth that if you do the perfect song, all the doors will open in front of you. That’s not something I’ve seen, ever. There’s way more amazing songs that were never published because of the artist’s lack of contacts.

 

Fact: Success, Cycles, and Breaking Free from Illusory Competition

 

Chasing success is something we all deal with at one point or another. Seeing others succeed might trigger the feeling that we’re not on the right track, that we missed something important, that we also deserve the same (for whatever silly reason). What we define as success is very personal. There are different types of successes and if we chase them all, we will always feel like we’re missing something.

 

The different types of success associated with music production could be organized in different spheres. Some people see it in who they work with, some into their social accountability, who they release with, number of sales, bookings, etc.

 

If you persist in what you do, you’ll go through ups and downs, just like anyone else. You can’t always be at the top of your game or always present in media/social circles. One’s success doesn’t leave you in their shadow. It might actually open doors for you if you go along with it.

 

TIP: No one is stealing attention/gigs/success from you. The only person you’re in competition with is yourself and that is a choice.

 

 

Fact: The Elusive Nature of Hit Songs

 

I remember attending a panel at Ableton’s LOOP gathering with Young Guru who is a famous producer from LA. He shared his view on what is a hit and I totally agree with him. 

 

“A hit is a song that is hitting the right idea, at the right time and picked up by the right people.”

 

One doesn’t control if his song is a hit or not. The minute you understand that this is out of your control, it can be both making you feel free or depressed. If you chase success and want to make hits, it might sound discouraging because you’ll understand it is like a lottery. It really is.

 

But it can also set you free. Creating with a goal as an absolute is often creating large blind spots where you miss out on beautiful results you’ll discard as you’re focused on something you don’t control.

 

The day you’ll make a hit, it’s possible that you might not even know it. It just happens, or not. You don’t have control over it. But the more you chase making successful songs, you might end up down the perfectionist path.

 

The journey of a musician encompasses challenges, failures, triumphs, and personal growth. Through my own experiences and observations, I’ve shared several factual understandings about success, limitations, creativity, and community. Embrace the joy of exploration, persevere through practice, and remember that your music’s impact goes beyond commercial success. Seek genuine feedback, prioritize solid ideas over flawless production, and build meaningful connections within the music community. Success may not be constant, but the fulfillment lies in the pursuit of artistic expression and the continuous evolution of your craft.

 

Slowing Production to Better Learn

In recent years, mental health has become less of a taboo topic among musicians, and for good reason. The music industry, as well as streaming services, have put immense pressure on musicians to create music that may not be true to who they are, leading to destructive conditions that are negative for creativity. It’s sort of sad that some artists are now sharing their mental health updates but at the same time, it also the first step to getting suppor. Therefore, I thought I’d write about mental health and music. 

 

We’ll explore why it’s essential for musicians to live rich, fulfilling lives outside of music in order to create music that has more depth and meaning. I’d like to propose some ways to make meaningful music that does sacrifice your mental health. 

 

Chasing success

 

The pressure to constantly produce new music is undeniable in the music industry. We’ve been told that if we don’t release music, we haven’t received validation and if we are quiet for a while, people will forget about us. The need to keep up with the latest trends and remain relevant has led to an overwhelming emphasis on quantity over quality. Musicians are often pushed to create music that is less relevant to who they are, sacrificing their authenticity for the sake of commercial success. This can be incredibly damaging to a musician’s mental health, leading to depression, anxiety, and burnout. Let’s not forget that it leaves traces of past albums that you might feel completely disconnected from.

 

Additionally, touring can be an incredibly stressful experience for musicians. The constant travel, lack of sleep, and pressure to perform can take a toll on their mental and physical well-being. The industry has normalized the idea that musicians should work themselves to the bone, with little regard for their health and well-being. This toxic culture can create a hostile environment that is not conducive to creativity and self-expression. We’re also been told that touring is the dream but once in it, things aren’t as easy as a dream can be.

TRY: Focus on the time you spend on making music instead of the end result. That can be achieved by doing experiences that requires no goals intended, such as making a macro.

 Taking Breaks

 

It’s essential for musicians to take breaks between music releases to live rich, fulfilling lives outside of music. Experiences outside of music can help inspire and inform a musician’s creative process. When a musician has a diverse range of experiences to draw from, their music has more depth and meaning. Taking the time to live fully can help a musician reconnect with their true self, enabling them to create music that is authentic and true to who they are.

Strangely enough to me, I often hear about artists who think that taking break is taking a pause in music making. The distance you take activates your brain and you’ll be flooded with ideas and you’ll be making music, in your mind, as it is still ongoing.

TRY: Go for a 15 minutes walk and observe what train of thoughts you’ll have.

 

Coming Down The Mountain

 

For this, I heard this talk by Lauren Hill who was explaining why she produces slowly and it made a lot of sense to me. The way she explains it, there are mountains and there are valleys. Life is bipolar and even a day has a ups and downs. What’s not viable is to think we always have to remain at the top of the mountain to be successful and recognized. Being at the top of the mountain enforces the need to embrace perfectionism as a way to make music. 

 

Being at the top of the mountain is when you’re in full control of your flow and techniques. Some people learn what’s necessary and are feeling comfortable with it, releasing music, touring. But that gets tiring and if you never learn to go down the mountain, it might be a shock you when you eventually crash, tumbling all the way down to the bottom.

TRY: Spend a studio session mastering one effect or tool in your DAW. Watch a few tutorials and the practice.

Coping With Imperfection

 

I’ve always been comfortable with imperfection. I think accepting it has helped me move forward with projects, albums. I’d be ok understanding that I can wrap the idea and moving on, I would work on the next using what I learned. In hindsight, I think I spent way too much time in the valleys than on top of mountains, which explains why I don’t tour much but I’m totally at peace with it.

 

What’s hard is to cope with harsh feedback and people who feel entitled that you should serve them perfect music, each time. I accept criticism and see it as a way to improve, sometimes, if it makes sense but it can be frustrating if I think that the listener isn’t understanding that I am maybe in learning of new techniques which means that my output isn’t as quality as the last one.

 

So that means, it comes down to dive in creativity as much as possible and not do too much damage control of my music.

TRY: When you’re about to wrap a project, ask yourself which part you’re ok to accept as imperfection. Keep in mind that wherever you are will be an imperfect moment compared to your future-you.

Learning New Techniques To Stay Mentally Fresh

 

One way to inspire creativity is by learning new music and techniques. However, it’s important not to get bogged down in the technicalities of music. When a musician is at ease with their techniques, they can reach a state of flow where they can tap into their intuition and creativity. This state of flow allows a musician to be fully present and in the moment, allowing their creativity to flourish. That’s when you’re on the top of the mountain.

 

 How to find new techniques?

 

Mostly by listening to songs you love and then paying attention to one element you love to try to reproduce it. When I listen to music, I listen as a whole but then I take a second listen where I listen with a modular approach asking myself certain questions: How is the percussion? how is the melody evolving? what are the sounds I hear (synths, acoustic, long, short, muffled, detailed)? is there a background? What is in front?

I learn to love songs but I learned to love songs for specific attributes, which was a very important skill for my job. As a sound engineer, I see value in learning to love any music, especially if I have to work with it. When a client ask me to work on a song, I need to find at least one thing I love about it and then build around there.

Then if there are things I don’t like, I want to see how I can improve it. This becomes a learning experience, but through specific themes. Those become an exercise to learn.

For example, chord progressions, kick design, synths, vocal effects, etc. Then you go on youtube and you basically write in your own words what you need to know.

For example:

How to do effective chord progressions in electronic music

 

How to make a snappy kick

 

How to design complex synth in Pigments

 

How to make a vocal effect chain to sound like Tame Impala

What’s exciting is, there are so many videos about one topic and since there are multiple ways to get to a specific result, you can really expand your skill set. Personally, when people come to me for learning mixing or production, I notice that frequently they lack understanding concepts of the previous phase. For instance, the one before mixing is arrangement. You might want to learn mixing, but you need by understanding arrangements first. Sometimes people want to learn about arrangements, but I notice they lack understanding of sound design. When you learn one skill, you’re basically opening roads and easiness for the following ones.

Sometimes, people ask, “I don’t know if there are things I don’t know so it’s hard for me to know where to start!?” or, how to get that started exactly. This starts with curiosity.

Be interested in parts of songs you like. For instance, the bass of that song and the percussion of that other one. Or the chords of a specific song. Then go to Youtube and see if someone can explain you how to do it. Start with simple searches and that will bring more ideas.

Basic concepts that you should really understand early on, should you lack ideas:

  • Gain staging
  • How envelopes work.
  • Signal flow (a bit advanced).

Try referencing artists, use software you use and try to articulate your best ideas. But the more you search, you’ll be exposed to may different ways to do things and will have material to practice with.

Two softwares that I regularly  recommend for referencing are Bassroom (for the low end) and Reference for the overall understanding the difference between your references and your music.

I find more important to record a lot of ideas as a way to document your journey. That is a good lesson to let go of controlling imperfections. A way to let go is to understand that there will always be imperfection but you’ll be limited with what you know, at a specific moment. Leaving it as is, shows you’re ok with it.

 

In conclusion, the music industry and streaming services have put immense pressure on musicians to create music that may not be true to who they are. I think we need to reverse this by slowing down and spending more time learning. There are too much time trying to produce without being in control of your techniques and this leads to much time being lost.

 

How To Compose With Consistency

I’ve always been interested in the restaurant industry and particularly with the whole process of how they give awards like Michelin Stars. There are a number of criterias that will define if a chef will earn one and I find there is some inspiration to take from those points to apply them to one music producer’s work. While there’s no written notes on what the criteria are, what we do know is that there are key points such as ability, quality, and the chef’s personality. However, one that really stands out is consistency.

 

This is a common shared topic with clients of mine. Everyone pretty much dreams of finding a formula that will make sure each song is good and that each time they hit the studio, something worthy will come out from the time invested. There are straightforward ways to make sure we get there but there are also some points that I will explain that might be a bit unsettling.

 

Managing Expectations

It’s always a bit hard to talk about expectations with clients. There are a few points to keep in mind when it comes to that. First, many people are passionate about music in the first place and rely on that hobby for multiple hopes such as, acceptance and validation from their community or other hero producers of theirs. This alone creates some big goals, which creates stress that can glitch creativity and productivity. Same for other producers who have released some music and feel a pressure to do more, but they’re facing some tensions towards what they do: feeling of being inadequate, hitting technical limitations, unfair comparisons to others, etc.

I personally don’t really believe that having constant positive sessions from the studio, where you are 100% happy with your music, is humanly possible. For those who do, I would also question how much fun that is since in the long run it can be really stressful and tiring.

 

So rather than having perfect consistency in music, I think it’s better to change the approach to defining what your victory conditions are. In the Definition of Done article we covered how to set yourself clear points to know you’re done with a project while accepting how many imperfections you can live with. But victory conditions are slightly different, yet, also similar.

 

So for instance, I used to know some professional musicians that were forcing themselves to go to the studio everyday and make one song minimum. Since I worked with them, I had the chance to listen and I had to say I thought the songs they showered me were interesting about 5% of the time (there were a lot of them). We talked about it and realized not only was he not happy about the situation nor the outcome, but he also realized he was just not achieving anything he hoped for. So we worked together to shift his workflow and expectations.

I proposed my non-linear music making technique where he would work on several tracks at once instead of one song at a time. I also talked about what he loved doing so we can make sure that part would be at least 50% of his studio time. In his case, he loved sound design and creating new songs which are perfect. I showed him that music can also be about that and that making music is an important part of music making but it is not the only part of it. Starting new songs is, to me, just as important as finishing them. The more you start one, the better the odds to really create solid and original ideas. Then you harvest the best ones to turn them into a song. We also revised different ways to do sound design and techniques to try.

 

This changed a lot the outcomes of his music and the quality of the following tracks got much better, even if the pace of them coming out got a hit. This is why I sometimes encourage people to focus on tracks made per season instead of days, or weeks.  

 

Victory Conditions

We all have different conditions and there’s no real best way to do this but I find that victory conditions should be different than releasing goals. Some people feel victorious if they get their album out after months of work, but soon they want more of it and then they face a return to the studio that feels like a pain. In my case, after years of experience, I find that my victory conditions has boiled down to having a blast when I’m in the studio, even if that implies working hard on solving issues.

 

This implies two different things: First, there is a part of me that is there to solve issues, install gear, create an environment that is workable and fix details to ensure all is well. Second, I have to prepare for my conditions by making sure that I have all the necessary skills to make music. So, if in a Definition Of Done, we set the points that would make us see we’re done, in the Victory Conditions, we establish what is needed to go there and what is also to make it possible. 

Since for me, it is related to fun, I had to reverse engineer it. 

 

That implied that I had to look back at a really fun session and see what happened to make it work, and to enjoy it. More often than not, while a session can be ruined by technical problems, it’s clear that some sessions in the studio should be dedicated to preventing issues, but also, some other sessions would be dedicated to practicing a technique or new concept, so that when I hit the zone, I have all on hand.

 

So what about you?

 

In the development of an artist, there are numerous stages and phases. You might be in one that is so challenging that the fun doesn’t happen too much. It might be because you feel overwhelmed by a specific issue, some software limitation, lack of knowledge on a topic and aiming for fun might seem a bit of frustration. The thing is, if that can help, I have to say that there has been many years in my life where I accomplished so many things without knowing much and that the more I knew, the more I slowed down. I often say that it’s important to finish something and learn rather than chase perfection.

 

In other words, whatever you are struggling with might actually be a distraction. There are a lot of things to learn on Youtube and if you can’t find it, there are always people to help – that includes me. You don’t have to stay with a problem for long nowadays, compared to times before the internet’s abundant tutorials.

 

Perhaps you can create conditions where you work on a few things at once, small things and try to make the most of that.

 

Quality Control, being practical

We talked about the philosophical and workflow part of this topic but what about the technical side of things? What are some of the main elements that do maintain consistency between songs?

 

There are multiple points you could use a checklist. After years and years of working on music, I do see correlations between songs that manage to get some kind of success. I won’t dive into the promotion, releasing and anything unrelated to production though because that’s a bit of a rabbit hole which changes every 3-6 months. I can’t follow.

 

In music making, I feel there are 2 types: commercial and artistic.

 

By commercial, I don’t mean it in a derogatory way. I’m basically relating to music that is intended to be pushed for sales. If you make music and want distribution, there are chances the distributor might turn it down if they consider it will not sell enough. This is a norm for P&D (press and distribution) deals, because the distribution is basically covering the costs and will expect a ROI (return on investment). In my book, if you make music with the idea to make sales, it is mostly and clearly commercial (eg. we’re producing it in a sales angle). 

On the other hand, artistic music might be simply digital or released at the expense of the artist, without distribution and there is very little expectation of sales. This kind of music is often a bit more edgy, abstract, risky, not following many rules and has a bigger chance of not being able to be fitting any rules.

 

If we compare that to a restaurant, the commercial one is often knowing what sells and will feature a direction, style with some star dishes that people want each time they visit. The artistic ones would be a restaurant where they change the menu each day and take risks. 

They both need consistency on a number of things: fresh ingredients, recipes being respected, taste being coherent on each serving, temperature, etc.

 

It’s pretty much the same with music as well. There are certain criterias you can follow that will ensure that your songs will always deliver. Sometimes it might not have the same punch but if you cover the basics, you’ll have for sure some coherence.

 

Here are the criterias I have in mind:

 

  • Solid hook, main idea. What makes the reason for a song to exist is that you found a solid idea you want to share a story about. That’s how I see music. If you think of traditional music, people write a story and that will be the main idea. For electronic music, more than often there will be no vocals so the sounds and ideas are your story. Don’t make songs for the sake of it (note: I encourage people to make music for the sake of it though, which is different). Find an idea and build a story about it. It can be a sample, a pattern, a fun sound… There’s no rule here but to find one thing you want to listen for 3-6 minutes and really push forward that idea. 

 

  • Song in key, scale. This might sound weird, especially for people making atonal music or industrial techno who use a chromatic scale, but making sure all your elements are in key will give the song a much more wholeness to it. Not all songs follow one but having a coherent harmony will please many people, especially if in a specific genre, some scales are respected. Optional point here would be chord progression. You don’t always need one but if you have one, make sure that it is solid and coherent. Often when I give feedback to people who are starting in music production, I notice they aren’t respecting this basic point and once they do, they really bring it to another level already.

 

  • Rule of thirds in arrangements. This is a bit of a concept I bring up in feedback where I explain to producers that if they divide their song in 3 sections, they all should have some variation, to give the listener a sense of evolution and to keep the attention. If you understand the listening experience as a challenge of keeping attention, you know you need to bring new ideas, but not too much. The rule of third never fails. If you compose pop or anything needing a structure, keep that in mind as well.

 

  • Flat mix, coloured master. Clients don’t always understand what a good mix is. If you keep your tone flat but work with an engineer that can color it to match similar songs on the market, you’ll most likely always have a solid, enjoyable song that can compete well. Also, a flat mix means that your elements are not too all over the place, which is important.

 

  • Avoid masking, phasing. This is more technical but if you have a busy mix where many elements are used, you’ll most likely end up having a muddy mix. I won’t go into how to fix this in this post and you can google about it but keep in mind that it’s essential to quality.

 

  • Get Feedback. Show it to people you trust and ask for specific feedback. Otherwise people will say its cool. Be technical about what you need from them.

 

  • Get help. I don’t understand why people want to do everything themselves. It’s basically setting you up for average music. You’ll learn yes, but why not become a master at making music you love doing and get a master to help you mix so you get the most of it? It’s like, if you want to make a sandwich but you want to make the bread yourself, mayonnaise from scratch, grow the veggies, make the cheese, etc. Yes you can, but you could also buy the best ingredients possible and have a killer sandwich too.

 

  • Quantity for quality digging. If you see each song as an experiment to learn something new or master a technique, you can speed up your process and make more music. A good way to keep up with quality is to producer many, many songs and then trim down your output to the ones you know are shining. The more you finishing music, the more you’ll develop skills, which make sure the following tracks are better quality. Then when you can pick what you share abroad, to the outside world, they’ll only see quality.

 

If you cover these points, you’ll most likely have something you’ll be proud of and when you share a song, people will know what to expect from you, even if you take risks, creatively wise.

 

Are Albums Still Relevant?

Are albums still relevant? Ok, that’s kind of a loaded question, because yes, I think they still are. There’s been a trend in the last four years, where people are saying that “the concept of the album is dead, no one listens to albums, blah blah blah blah blah.” I hear this all a lot. If you look at the current trends, it makes sense: you look on Spotify and a lot of people release EPs and singles because it’s the surest way to game the algorithm to get plays.

However, the concept of singles and EPs bores me to death. Like, I hate it. When I see a song, I’m like, “Oh, I want to hear the album it’s coming from.” So I go and check and quite often, it’s a single. This turns me off so much that sometimes I get angry. It’s like the artists have lost their balls, for lack of a better term. It’s like they’re being dictated by the capitalist system that says that putting out singles is the most efficient way to market their art. I think that’s a problem because artistry and capitalism rarely go hand in hand. When I see a single, all I can think is, “Where’s your artistry? Where is your vision? Where’s your soul? Is that all you have to say?”

To me, I find that albums are narrative. When I go watch a movie like Doom, or Star Wars, it pisses me off a little bit because there is no climax, instead, they hold you in suspense for years waiting for the next flick. Personally, I would rather see a movie that is five hours long instead of three movies. This is why I love series where they release all the episodes at once, like on Netflix. I know that it’s long enough that I’m going to become invested in the characters, and by the end of it, I will feel like I lost friends, and have experienced something.

To me an album, especially long albums that are an hour long at least, I find that it’s like a window to the artist’s studio. I feel like I’m peeking into the studio and I’m hearing the music he’s been working on in the last six months or year. Sometimes you listen to the songs and you feel like the artists went through different life-changing experiences, or experienced inspiration from a certain artist, and then they came up with an artistic response to their influences like they’re trying to make a statement within a specific culture.

I find that as artists and musicians nowadays we need to step up, and we need to be assertive in the way we expose ourselves in the music. If that means that we’re going to have an album with only two solid songs, where the other ones are experiments, then so be it. There’s a certain romanticism with an album where you’re relieving the artist of the pressure of coming out with the best side of himself for singles every time.

Additionally, with albums, I like the fact that you can sit with an album and you can listen to it on shuffle and have a different story each time. Sometimes I’ll do this for a week straight and marinate in someone’s creative potential. 

Another thing that I love is when an artist has multiple albums, and sometimes you listen to one and you’re like, “Wow, this sounds completely different, but I see a relation to the previous one.” It’s nice to see the evolution between the two. 

I like listening to albums, because I want to hear the music you did in December, for instance, even if it’s not perfect. I love that. That’s why when I make an album I typically make it in a day or two, in order to collect the thoughts that I was having at that moment and time. 

Typically, I never spend more than an hour and a half on a song, which a lot of people think is crazy. When people ask how I write an album so fast, my response is pretty straightforward – I have an efficient workflow. Now, that doesn’t mean that I only work on music for hour and a half increments. The work goes in beforehand, making sure that I have all the elements that I need to create an effective mood board.

Since I spend time getting all my samples and sounds in order when I make a song, I know exactly what I want, and I add the stuff around it from my template. And then I continue what I did in the previous one, and once I’ve finished that one, I open the third one, and so on and so forth. Then by the end of the day, I have a ton of new songs.

Some people will ask me, “How do you jam if you don’t have a bunch of gear – it’s a pain to MIDI map everything every time.” Well, if you’re using Ableton, it’s called Ableton Live for a reason. Use the session view, and start clicking clips you have loaded – you don’t need anything fancy.

I also have another student who just sings into an audio clip and then converts that into MIDI using the option in Ableton. It wouldn’t translate perfectly, but that was part of the fun of it all – it created restrictions.

Also remember, you don’t have to finish a song in one go – you can work on multiple songs at the same time. When you’re feeling stuck on one, just start another one, or open a previous project from that thought.

Another key to making albums quickly is to make it a habit. Prince was recording a few tracks a day, and now there’s a library of music in his vault. Ricardo Villalobos is the same way – he typically doesn’t spend more than a day on his songs. He just jams. A big part of this motivation comes from success, however, in order to be successful in this day and age you have to break through the noise, and releasing a ton of stuff is a good way to do that. Success, just like output is a grind, never forget that, but with it comes a lot of personal satisfaction.

The Problem With “Good” Music

Here’s the problem with good music – it’s subjective. One person’s idea of a “good” song is certainly different from someone else’s unless they come from a similar cultural background. And even with a shared cultural background, people still differ between what they think is good and what isn’t. This is similar to people calling music “interesting.” 

The term interesting is subjective as well. What is interesting to me might not be interesting to you. For instance, I could enjoy a technical aspect of a song that someone who doesn’t understand that technical aspect might not care about.

Art Is Often Philosophical

The foundation for this article all started with a client of mine who came to me and asked if I could make his song interesting, which perplexed me, since as I said before, what’s interesting to me might not be interesting to someone else. This led to a debate about if it’s really the mandate of the artist to be interesting. Is it the artist’s fault if the music isn’t “interesting” enough? After all, music is subjective.

For instance, some people absolutely hate the music that’s on the radio, but if you’ve ever run a club, you know that it’s your Top 40 nights that are going to make you the most money. It’s reasonable to assume, that to the patrons, there is something about the music that makes it “interesting,” or else they probably wouldn’t be there. Sure, it might not be the music itself, but it could be the purpose… the intention.

I got the sense that my client doesn’t appreciate philosophical debates as I do, so they may have just been annoyed. But that’s what had me thinking about this article, because when people come to me and ask for me to make their track “interesting,” or “good,” I would like to have a reference to show them to help them describe what they really mean. So that’s what this article is about – giving people the tools to objectify something that is inherently subjective.

 

“Interesting” Is Intentional

Instead of interesting, it’s best to describe a context and/or an emotion that goes with it. Maybe you want the song to be exciting, emotional, tense, or have a narrative flow. Perhaps you imagine it in a soundtrack to a movie, or you want it played in a club. These will have different technical and compositional elements, which segment into their own specific terms.

For instance, if you want a song played in a club, that’s going to require more compression, and often more density so that it can keep up with the loudness of all the tracks it’s mixed with. However, if you want it to be in a soundtrack, it will be more transparent, and use frequencies that don’t clash with whatever it’s being overlaid with, whether that’s dialog, or foley sounds in the film, etc.

Also, the length of the song will matter. If someone comes to me and say, “I want a radio-friendly song” and they give me an 8-minute song, we have to figure out how to isolate 5 minutes of it for a radio version. We may even have to add other compositional elements to so that there is a congruity to the song when we reduce it that significantly.

Nowadays, whether we like it or not, social media runs everything around us. There are tons of DJs who get gigs because they have a great social presence, rather than artistic output. That means, in order to compete, many artists who do have a sizable artistic output still have to do stuff for Instagram, or TikTok. And if it’s good for TikTok it might not be good for Spotify. I was reading an article about making music that grabs attention in the first 4 seconds, and if they don’t do that, then it will fail on places like Instagram Reels and Tiktok. Once again, these are things I need to know in order to make it “interesting” for those contexts. 

 

The Axis Of “Interesting” Music

The aforementioned thoughts are best explained by an axis, I think. This axis is pretty arbitrary, as it’s my own personal one, but I think it does a good job illustrating the intention of music in general.

The axis is a pie chart of purpose, emotion, and technicality. Then somewhere surrounding that pie chart is distribution. 

When all of the elements are congruent, then magic happens. If they are off-kilter, there is a good chance it won’t sound right.

Purpose is the context: is it meant for the club, is it meant for at-home listening, is it meant for a movie, etc? Emotion is the existential part of it; it’s the part that makes it feel human. If it’s too emotional, then it may not develop, or it may seem campy, or annoying. Technicality is the musicianship and the engineering on it. While you want it to be technically sound, if it’s too technical, like a Dream Theater album, then it might sound emotionless, or pretentious. However, if there is too little technicality, then it might sound sloppy. Having a balance of these to fit your goal is the key. 

Sometimes songs are “purposely” untechnical. These are the songs that might sound kind of jangly or have poor mixing, but you can tell, based on the style of music, that this may have been intentional. Take “lofi” music for instance – it’s purposely mixed weird.

Or sometimes, things are purposely overly emotional in order to illustrate a point. Maybe it’s part of a skit for a campy comedy/parody about romance or something of the sort. That is bound to need an overly emotional track. 

However, what all of these examples have is a purpose, which grounds them.

Distribution is the final part. Is it going to be on vinyl, or is it made for TikTok? If it’s on vinyl, then certain mastering will be required. Also, you will need to consider the length of the songs as it has to fit on the grooves. 

If it’s TikTok, as I mentioned earlier, you have to grab their attention in 4 seconds, or else it won’t carry on the algorithm properly.

 

Attention Matters

Right now, one of my projects is to create a 12-hour long ambient album. Do I expect it to be intently listened to? No, it’s background music that sets the mood. 

The idea came from these playlists, or stations, that I leave playing for an entire day because it’s a presence that isn’t actively listened to. It’s more an atmosphere rather than for attention. 

There are different levels of attention: passive (background), attentive (stopping what they do to listen with care), critical (either people who are trained with music theory/engineering listening for flaws). It’s up to the artist to set that intention.

 

What Is Your Intention?

A label once asked me for “good music” and I was like that doesn’t make any sense – I don’t go into the studio thinking I’m going to make “bad music.” I try to make something that is meaningful – that’s all

At the end of the day, the question is: what are you chasing? Are you chasing appreciation, artistic integrity, or attention? You can’t have all three, because you can’t please everyone. But does that really matter?

Murakami’s Writing Lessons Applied To Music

Recently I read this article about one of my favorite authors, Haruki Murakami. This article wasn’t so much about him as it was about his lessons for being a good writer. While reading this, it dawned on me that his lessons can be applied to writing music as well, and figured I should write an article on this perspective.

If you’re not familiar with Murakami, he creates surreal stories that invoke a sense of wonder and deep connection to the main character and their psychology. They’re easy to read, divided into clear, conscience paragraphs that leave plenty of space for the reader to get lost in his vivid metaphors and similes. These words often transport you into the narrative and have the opportunity to rattle you in ways you never expected, not unlike a song. 

So without further ado, here are my interpretations of Murakami’s advice for good writing, as it applies to music.

 

Read

“I think the first task for the aspiring novelist is to read tons of novels. Sorry to start with such a commonplace observation, but no training is more crucial. To write a novel, you must first understand at a physical level how one is put together . . . It is especially important to plow through as many novels as you can while you are still young. Everything you can get your hands on—great novels, not-so-great novels, crappy novels, it doesn’t matter (at all!) as long as you keep reading. Absorb as many stories as you physically can. Introduce yourself to lots of great writing. To lots of mediocre writing too. This is your most important task.” 

–from Murakami’s 2015 essay “So What Shall I Write About?,” tr. Ted Goossen

This one is pretty self-explanatory. Just substitute reading for listening. By listening to a ton of music, good and bad, you open your mind up to new patterns and perspectives. You get an idea of what sounds good to you, and what doesn’t. At a certain point, you may be able to ascertain aspects of mediocre songs that you find appealing, as well as aspects of good songs that you find unappealing, and apply that to your own skillset. It’s only by listening to tons of different songs that you will find your own sound.

Also, don’t only listen to songs within your genre. Listen to all sorts of music, especially music that is outside of the periphery of electronic music, such as folk, classical, and even country. There is perspective in everything, and more perspectives allow for a richer understanding of music.

 

the old words and make them new again.

“One of my all-time favorite jazz pianists is Thelonious Monk. Once, when someone asked him how he managed to get a certain special sound out of the piano, Monk pointed to the keyboard and said: “It can’t be any new note. When you look at the keyboard, all the notes are there already. But if you mean a note enough, it will sound different. You got to pick the notes you really mean!”

I often recall these words when I am writing, and I think to myself, “It’s true. There aren’t any new words. Our job is to give new meanings and special overtones to absolutely ordinary words.” I find the thought reassuring. It means that vast, unknown stretches still lie before us, fertile territories just waiting for us to cultivate them.”

–from Murakami’s 2007 essay “Jazz Messenger

It’s interesting because he uses a composition metaphor to explain writing while I am trying to use writing metaphors to explain composition. What Thelonius Monk said is spot on. There are only so many notes and those notes have always existed and will continue to exist. What you have to do is put them in new contexts. In electronic music, this often means timbral ones. We are allotted more tools than ever before to shape and design sound; way more than Monk probably could have imagined during his storied career as a jazz pianist. Using an acid bassline that’s in C minor isn’t really a new timbre for the context, but taking an acid bassline and putting it in a Thelonius Monk song, now that’s making the old new. 

 

Explain yourself clearly.

“[When I write,] I get some images and I connect one piece to another. That’s the story line. Then I explain the story line to the reader. You should be very kind when you explain something. If you think, It’s okay; I know that, it’s a very arrogant thing. Easy words and good metaphors; good allegory. So that’s what I do. I explain very carefully and clearly.”

–in a 2004 interview with John Wray for The Paris Review

What I appreciate from his explanation is the accent on clarity which is also crucial in arrangements. You need to have an idea that is understandable and accessible so the listener feels intelligent because he got it. By balancing the complexity and accessibility of the motif, you can extend the listener’s attention to the song. Too complex and the person feels lost, too simple and ther listener is bored. That’s what he relates as good metaphors and allegory, as in, something parallel to explain an idea, which is the same thing in music. 

The images and scenes you create need to be clearly understood by your audience. For instance, there are certain moments in a song, such as the chorus. How do you connect the chorus with the pre-chorus?  You can be very smooth if you use a transitional element too to ease it. If you don’t have this element, it might be too abrupt and jar the listener (unless this is what you’re trying to do). 

 

Share your dreams.

“Dreaming is the day job of novelists, but sharing our dreams is a still more important task for us. We cannot be novelists without this sense of sharing something.”

–from Murakami’s 2011 acceptance speech for the Catalunya International Prize

Dreaming is a full-time thing for musicians as well. We often dream about what other people think of our music, whether that’s a crowd, a label, or a friend. Those thoughts you have about your music in the context that makes you happiest are powerful motivators when it comes to finishing songs.  

Many times this means realising your music, whether that’s just to your friends, or a full-scale distribution plan. It’s a lot of work to finish and release a song, but in general it’s a lot of work to manifest a dream into reality. 

Another form of dreaming is the act of composing songs in your head. As a musician, you’re probably always bombarded with clips and snippets of songs that may or may not be original. It’s sometimes hard to capture these ideas, but if you can focus, you may be able to harness one of these ideas for a future composition. However, there are also easier ways of capturing these daydreams. if it’s a melody, hum or whistle it into your phone. Drum patterns can even be finger tapped out and then exported to Ableton where they can be converted into MIDI.

 

Write to find out.

“I myself, as I’m writing, don’t know who did it. The readers and I are on the same ground. When I start to write a story, I don’t know the conclusion at all and I don’t know what’s going to happen next. If there is a murder case as the first thing, I don’t know who the killer is. I write the book because I would like to find out. If I know who the killer is, there’s no purpose to writing the story.”

–in a 2004 interview with John Wray for The Paris Review

If you already know exactly how a song is going to turn out, then what’s the excitement in composing it? We’ve all been there where we aim to do something, and then it turns out to be completely different in exciting ways we never could have imagined. That’s because, in a lot of ways, song writing is about piecing together ideas that manifest themselves out of creative motivation, rather than dedicated intention.

A great way to harness this unpredictability is to jam. Instead of drawing everything in a grid and using loops, try playing those out using some sort of reactive tactile motion, like playing a keyboard, drum pattern, or even live programming a sequencer. The spontaneity of live performance and the “accidents” that come as a result are rarely something your conscious mind can replicate. 

 

Repetition helps.

“When I’m in writing mode for a novel, I get up at four a.m. and work for five to six hours. In the afternoon, I run for ten kilometers or swim for fifteen hundred meters (or do both), then I read a bit and listen to some music. I go to bed at nine p.m. I keep to this routine every day without variation. The repetition itself becomes the important thing; it’s a form of mesmerism. I mesmerize myself to reach a deeper state of mind. But to hold to such repetition for so long—six months to a year—requires a good amount of mental and physical strength. In that sense, writing a long novel is like survival training. Physical strength is as necessary as artistic sensitivity.”

–in a 2004 interview with John Wray for The Paris Review

By repetition, Murakami means having unwavering habits. However, I would like to add something to that. By having scheduled habits, you are also creating a moment where you are the most fresh. I find that there is only one time per day where I have that initial creative plasticity that allows ideas to flow from me unencumbered by other thoughts or distractions. That’s why I make sure to dedicate out a block of time for music, and then once I’m done, I’m done for the day, because I know that anything else made outside of that pre-planned time won’t have the same impact.


Hoard stuff to put in your novel.

“Remember that scene in Steven Spielberg’s film E.T. where E.T. assembles a transmitting device from the junk he pulls out of his garage? There’s an umbrella, a floor lamp, pots and pans, a record player─it’s been a long time since I saw the movie, so I can’t recall everything, but he manages to throw all those household items together in such a way that the contraption works well enough to communicate with his home planet thousands of light years away. I got a big kick out of that scene when I saw it in a movie theater, but it strikes me now that putting together a good novel is much the same thing. The key component is not the quality of the materials─what’s needed is magic. If that magic is present, the most basic daily matters and the plainest language can be turned into a device of surprising sophistication.”

First and foremost, though, is what’s packed away in your garage. Magic can’t work if your garage is empty. You’ve got to stash away a lot of junk to use if and when E.T. comes calling!

–from Murakami’s 2015 essay “So What Shall I Write About?,”

Everything in your life should be captured as a source of inspiration, because you never know when you’re going to need it. Obviously it’s impossible to grab everything, but make a conscious decision to know how to locate things. In music this can be sounds, samples, field recordings, snippets from movies, anything. They can be the most mundane of things. Just as Muramaki said in his essay, it’s not about the quality of the components, it’s about the magic that is applied to them.

For instance, some songs are extremely simple. However, that doesn’t matter, because there is magic in them. It’s hard to say exactly how to create magic, but usually what makes a song gel together and feel magical is the right balance of different factors like technicality, emotion, and timing. There are songs that are very technical but have no emotion, and the magic is difficult to happen because there is no balance. But when you have enough of the two – the emotion vs the technical part – you have this sort of familiarity and humanity to it. The familiarity comes from the technical side, where you know that it’s going to sound correct, because it’s composed fluidly. Then the emotion is the human side; the unpredictable side that makes music fresh and interesting. 

 

Focus on one thing at a time.

“If I’m asked what the next most important quality is for a novelist [after talent], that’s easy too: focus—the ability to concentrate all your limited talents on whatever’s critical at the moment. Without that you can’t accomplish anything of value, while, if you can focus effectively, you’ll be able to compensate for an erratic talent or even a shortage of it. . . Even a novelist who has a lot of talent and a mind full of great new ideas probably can’t write a thing if, for instance, he’s suffering a lot of pain from a cavity.”

–from What I Talk About When I Talk About Running

“Although I compose essays as well as works of fiction, unless circumstances dictate otherwise, I avoid working on anything else when I am writing a novel . . . Of course, there is no rule that says that the same material can’t be used in an essay and a story, but I have found that doubling up like that somehow weakens my fiction.”

–from Murakami’s 2015 essay “So What Shall I Write About?,” tr. Ted Goossen

If you’re always looking for something to fix, or improve on, rather than concentrating on one aspect of a song at a time, you can get lost and scattered. When starting to work, set an intention. For example, focus only on the percussion for this section, or better yet, focus only on the syncopated aspects of percussion. Or if you start doing sound design in your session, focus on that, rather than figuring out how it will fit in the arrangement. Then when you’re finally ready to arrange, direct your focus there. In short, have an intention.

 

Cultivate endurance.

“After focus, the next most important thing for a novelist is, hands down, endurance. If you concentrate on writing three or four hours a day and feel tired after a week of this, you’re not going to be able to write a long work. What’s needed for a writer of fiction—at least one who hopes to write a novel—is the energy to focus every day for half a year, or a year, or two years. You can compare it to breathing.”

–from What I Talk About When I Talk About Running

In order to be able to focus on one aspect of a song, you must be able to endure the dedication to takes to do such a thing. If you’re only able to concentrate for an hour or two at a time, you’re going to have a heck of a time trying to create anything meaningful. At first, you’re going to feel tired after a few hours a day, 7 days a week. But eventually, by making this habit, it’s going to be just as Muramaki says, “like breathing.” You’re going to have to get to a point where you are doing it every day, for long stretches of time, sometimes up to a couple of years to create your most meaningful work. However, just like an athlete trains in the off season, when you’re done with your work, you must keep training, to keep your stamina at a certain baseline.

Experiment with language.

“It is the inherent right of all writers to experiment with the possibilities of language in every way they can imagine—without that adventurous spirit, nothing new can ever be born.”

–from “The Birth of My Kitchen Table Fiction,”

It’s easy to compose the same thing over and over again once you have a template. However, people may get bored with this palate because everything is just more of the same. If you feel like you’re stagnating, or you are getting feedback from your audience that it’s more of the same, trying changing up keys, and scales. Harmonics are the language of music. Changing them will create something unexpectedly new, even if you use the same tones and tempo. Some may be concerned about alienating their crowd if they change their language too much, but if you keep similar timbres, if they are fans, they’ll hear you within it and usually will be pleasantly surprised.

Have confidence.

“The most important thing is confidence. You have to believe you have the ability to tell the story, to strike the vein of water, to make the pieces of the puzzle fit together. Without that confidence, you can’t go anywhere. It’s like boxing. Once you climb into the ring, you can’t back out. You have to fight until the match is over.”

–from a 1992 lecture at Berkeley, as transcribed in Haruki Murakami and the Music of Words, Jay Rubin


Trust what you’re doing. Some people can spend too much time on little things like their kick, or clap because they keep on second guesing themselves, due to a lack of confidence. If you start second guessing yourself, sometimes it’s best to just take a break from it and come back. Trust what you know you have the ability to do at that moment, and know your limitations. Just know that you may be able to exceed your limitations with the right dose of practice and confidence. That’s how we improve. But first, it takes trust in yourself and knowing what you are capable of.

 

Write on the side of the egg.

“[This] is something that I always keep in mind while I am writing fiction. I have never gone so far as to write it on a piece of paper and paste it to the wall: Rather, it is carved into the wall of my mind, and it goes something like this:

‘Between a high, solid wall and an egg that breaks against it, I will always stand on the side of the egg.’

Yes, no matter how right the wall may be and how wrong the egg, I will stand with the egg. Someone else will have to decide what is right and what is wrong; perhaps time or history will decide. If there were a novelist who, for whatever reason, wrote works standing with the wall, of what value would such works be?”

–from Murakami’s 2009 Jerusalem Prize acceptance speech

Sometimes we create something that we fear might be too abstract or might even sound incorrect, despite enjoying it. This is the egg – a fragile, messy, yet critical part of life, whether that’s as it’s function as an incubator for life, or as food. If you create an egg, and it seems to fit, yet you still feel a sense of controversy, keep it. These are often the indescribable factors that make people remember songs. You just have to rely on the listener to decode it. 

 

Observe your world.

“Reflect on what you see. Remember, though, that to reflect is not to rush to determine the rights and wrongs or merits and demerits of what and whom you are observing. Try to consciously refrain from value judgments—don’t rush to conclusions. What’s important is not arriving at clear conclusions but retaining the specifics of a certain situation . . . I strive to retain as complete an image as possible of the scene I have observed, the person I have met, the experience I have undergone, regarding it as a singular ‘sample,’ a kind of test case as it were. I can go back and look at it again later, when my feelings have settled down and there is less urgency, this time inspecting it from a variety of angles. Finally, if and when it seems called for, I can draw my own conclusions.”

–from Murakami’s 2015 essay “So What Shall I Write About?,” tr. Ted Goossen

 

If you judge something as being an absolute truth then you’re going to be disappointed. There is no objective right and wrong, especially in art. Everything is subjective, and the “rules” created are put in place by societal norms, rather than a cosmic order. Sure, there are standards that people have for their art, but that doesn’t make it right or wrong. It just makes it a personal standard.

This sense of objectivity is helpful when evaluating the art that surrounds you on a day to day basis; art that is often not your own. These are where we get our influences from. So rather than dismissing an entire genre or style, because of societal pressure, try to think objectively about it. For instance you might despise EDM, but why is it so popular? One could argue it’s popular because it has pop music structure and hooks. Perhaps that’s a lesson you can take away from it. In other words, pay attention to trends, because you never know what nuance you can take from a trend for your own art. 

 

Try not to hurt anyone.

“I keep in mind to ‘not have the pen get too mighty’ when I write. I choose my words so the least amount of people get hurt, but that’s also hard to achieve. No matter what is written, there is a chance of someone getting hurt or offending someone. Keeping all that in mind, I try as much as I can to write something that will not hurt anyone. This is a moral every writer should follow.”

–from Murakami’s 2015 advice column

In 2017, producer Dax J took a verse from Islamic prayers and sampled it in his music. Then, in all of his wisdom, he decided to play in in Tunisia. And as all of the murdered cartoonists who tried to draw Muhammed demonstrate, Islamics do not take kindly to people altering their religious symbols. Despite receiving death threats, Dax wasn’t beheaded. However, he was sentenced to jail in Tunisia for a year

This is an extreme example though. A good rule of thumb is to wein on the side of not culturally appropriating, or at the very least, when you do decide to sample someone else’s culture, know the audience you are playing to. An Islamic country is a terrible choice to play an Islamic prayer in. This is not uncommon knowledge. Dax should have known better. But playing an Islamic prayer in your techno song at Burning Man? Many burners suck up cultural approrpiation like it’s oxygen. I know that Muramaki says to write on the side of the egg, but there are things that are already determined to be culturally sensitive, and you should respect that, or else face the consequences.

Another way you can look at this is to not steal other people’s work and call it your own. However, there is always a fine line with this because electronic music is sample music.

 

Take your readers on a journey.

“As I wrote A Wild Sheep Chase, I came to feel strongly that a story, a monogatari, is not something you create. It is something that you pull out of yourself. The story is already there, inside you. You can’t make it, you can only bring it out. This is true for me, at least: it is the story’s spontaneity. For me, a story is a vehicle that takes the reader somewhere. Whatever information you may try to convey, whatever you may try to open the reader’s emotions to, the first thing you have to do is get that reader into the vehicle. And the vehicle–the story–the monogatari–must have the power to make people believe. These above all are the conditions that a story must fulfill.”

–from a 1992 lecture at Berkeley, as transcribed in Haruki Murakami and the Music of Words, Jay Rubin

Take listeners on a journey. I’m an avid fan of trying to create a song that you don’t want to end, because it keeps evolving and is never boring. Whatever genre you’re making, the best songs transcend space and time, where there is always this feeling that time passes, unknowingly. When you lose track of time you know you’ve been in a musical journey. I also believe that DJs are collecting music to create journeys and one of our tasks is to feed them with memorable ideas for them to use. This is about letting the ego aside and see your music as part of something bigger than you but also important in other’s people lives.

Write to shed light on human beings.

“I have only one reason to write novels, and that is to bring the dignity of the individual soul to the surface and shine a light upon it. The purpose of a story is to sound an alarm, to keep a light trained on The System in order to prevent it from tangling our souls in its web and demeaning them. I fully believe it is the novelist’s job to keep trying to clarify the uniqueness of each individual soul by writing stories—stories of life and death, stories of love, stories that make people cry and quake with fear and shake with laughter. This is why we go on, day after day, concocting fictions with utter seriousness.”

–from Murakami’s 2009 Jerusalem Prize acceptance speech

All music is an expression of human dedication and emotion. In order to be a great artist, one must be dedicated to their craft, and have the ability to recognize and alter emotion. Electronic music is often lyricless so we have to figure out how to express the emotions of a narrative in other ways, especially in music that can be seen as robotic to many. A good way to add humanity in electronic music is to add swing, quantazation, randomization, and actually performing and jamming your tracks, whether that’s in the studio, or live. Human recognizes human.

 

No matter what, it all has to start with talent. . . 

“In every interview I’m asked what’s the most important quality a novelist has to have. It’s pretty obvious: talent. No matter how much enthusiasm and effort you put into writing, if you totally lack literary talent you can forget about being a novelist. This is more of a prerequisite than a necessary quality. If you don’t have any fuel, even the best car won’t run.”

–from What I Talk About When I Talk About Running

 

“Writing is similar to trying to seduce a woman. A lot has to do with practice, but mostly it’s innate. Anyway, good luck.”

–from Murakami’s 2015 advice column

. . . unless you work really hard!

“Writers who are blessed with inborn talent can write easily, no matter what they do—or don’t do. Like water from a natural spring, the sentences just well up, and with little or no effort these writers can complete a work. Unfortunately, I don’t fall into that category. I have to pound away at a rock with a chisel and dig out a deep hole before I can locate the source of my creativity. Every time I begin a new novel, I have to dredge out another hole. But, as I’ve sustained this kind of life over many years, I’ve become quite efficient, both technically and physically, at opening those holes in the rock and locating new water veins. As soon as I notice one source drying up, I move on to another. If people who rely on a natural spring of talent suddenly find they’ve exhausted their source, they’re in trouble.”

“In other words, let’s face it: life is basically unfair. But, even in a situation that’s unfair, I think it’s possible to seek out a kind of fairness.”

–from Murakami’s 2008 essay “The Running Novelist,” tr. Philip Gabriel

Some talent is just innate. It’s the reason why you see so many dynasty professional athletes, where sons and daughters of their parents become equally, if not more successful. You also see this is siblings quite often as well. This example doesn’t always happen in music, because talent does not necessarily mean popularity, but when you’re talking about sports, talent is quantifiable through wins and losses.

However, many of us know those people, where they just pick up something new and they are effortlessly good at it. This is even true in music, where they might create their first loop and despite not having any experience in music, it sounds like something well beyond their abilities as a beginner. It’s these people, the Jimi Hendrix’s of the world, that go on to define their cultural niche for decades to come.

However, if you work really hard at something, you can be great, like Muramaki, who says that he is not an innately talented writer. He’s probably just being humble, however, I have seen in my own teaching where people come to me for coaching and the initial stuff they show me is pretty bad. Then they stick with it, take lessons to heart, and apply themselves. Then after a relatively short period of time, you start to see significant improvement. However, who knows, they could be innately talented to begin with, they just needed someone to give them confidence to harness their abilities. 

 

 

 

How To Prepare To Make Music

When I was 10 I was invited to be part of the track and field crew at my middle school. While I always considered myself a proficient runner, one thing that we started to do more was stretch. At first, it seemed like a huge waste of time, since all I wanted to do was run. Instead, we were spending all this time doing these exercises that, to me, had nothing to do with running. However, after months of stretching, I started to realize that I was getting significantly faster. This is because I was warming up. Just like you have to warm up to prepare for running, the same goes for music. In this post, we’re going to discuss warm-up techniques that help you prepare to make music. 

 

Your Tools Aren’t That Important

I’ve talked about this frequently in previous articles, but it deserves to be reiterated. In music production, clients often think that they can buy all the equipment they want, and somehow, miraculously, they will be inspired to create. However, more often than not, they get stuck and the most productive thing that happens is my client cleans the dust off their wall of useless gear. 

Just buying equipment doesn’t do anything if you’re not intimately familiar with it. Imagine buying a nice guitar and thinking you can play it right away despite not knowing how to play guitar. Sounds ridiculous, right? Of course, it does! It takes time to learn a new instrument. It takes frustration. It takes commitment. However, sometimes they do know how to use this gear, and still, nothing happens. More often than not, their problem is they don’t know how to prepare to make music. And just like I was warming up for track and field, so must a producer. 

 

Come Up With Your Own System When Preparing To Make Music

Now people think there is a uniform way to prepare, however, everyone is different. The mind is not a quadricep, where there are standardized stretches that make it more functional. So what we do in coaching is to come up with a system that works for them. I start with figuring out what their current habits are because one thing we do know is that what they have been doing isn’t working. 

So once we figure out what they have been doing it’s time to figure out a system that works for them. Like I said earlier, everyone is different, so everything I’m about to make is a suggestion, not a catch-all. 

 

Actively Listen To Music To Prepare To Make Music

a photo of preparing to make music by actively listening to musicThe first thing producers can do is listen to music before they make it. This might be a huge “duh” statement, but how many people actively listen to music? How many people come home, crack a beer, put on a record, and then just sit there, doing nothing else, except engaging with the music? 10%, maybe? However, it’s this 10% of people who have set themselves up for success if they are music writers themselves.

When listening to music actively, it’s best to think of it as a reference track, in a way. Listen to the song over and over again. Note the timbre and structure of the song. Like actually note it in a notebook. This will get your mind prepared to make music by actively engaging it.

When actively listening to music, make sure to concentrate on the appropriate parts of a song. Lots of producers obsess over the kicks, hi-hats, and the bass, but at the end of the day, it’s the melody that people remember. So do yourself a favor and try to concrete things that you can easily absorb. You will probably not remember the exact timbre of a hi-hat, but you might remember the melody enough to replicate something similar later.

 

Listening To A DJ Set Will Help You Prepare To Make Music

Many students tell me that they find inspiration while they are in the club, and can’t get home quick enough in order to harness it. A solution? Listen to a DJ set for 20 minutes to an hour. The longer you prepare the better. 

An image of someone DJing, which is a great way to prepare to make music

You can take notes on the transitions and compositional intricacies, something that you couldn’t do while in a club. While not exactly the same as a club, I often find that my students say that all the ideas they had in the club start manifesting themselves again.

One thing I like to do is put on a mix while scrolling through and listening back to the samples on my hard drive. By doing so, you can hear when a sample fits nicely into the mix, which you can categorize, and use later. Just make sure the volume levels match what you’re doing in Ableton. You want your samples to vaguely fit inside the mix, rather than being the predominant sound. This is a helpful way of managing samples as well, because otherwise when you’re just scrolling through samples, and not comparing it to music, you’re just comparing the samples to air.


DJing To Help Prepare To Make Music

I think DJing is a great way to prepare to make music. Similar to the other suggestions, DJing is a powerful form of active listening. DJing trains your ears to deeply understand the structure and mix of a song. You can easily add or subtract frequencies to see how they modify the song. You can also hear where transitions happen, allowing you to build your tracks out to be more DJ-friendly (if that is one of your goals). 

 

Build Categorized Playlists To Help Prepare To Make Music

I know earlier I said that it’s easier to concentrate on the melody of the song, rather than the rhythm of it. So what are you supposed to do when you want to work on a specific aspect of a song? Well, as you’re listening, throw the songs into playlists that are labeled based on the aspects of the song that are inspiring. So have one for the melody, have one for that really specific hi-hat or kick. Have one for a bassline. Then when you want to prepare to make music, you can go back to those playlists and warm-up actively listening to those.

 

Take Inspiration From Your Inspiration’s Inspirations

Another way to prepare to make music is to learn from the people who inspire your inspiration. For instance, I’m inspired by Ricardo Villalobos, so I often read articles about him. Through these articles, I found out that he’s inspired by pianist Keith Jarrett. Jarrett does not make electronic music, however, he’s clearly had a large influence on the genre, whether he knows it or not. So, naturally, I listen to Jarrett to see if I can’t harness some of that inspiration.

 

There Are Many Ways To Prepare Your Brain

At the end of the day, the goal is to get your brain engaged. You can play video games while listening to music, read a book, or go for a run. You can also paint, or write. These are all just suggestions and you should find the one that gets your mind warmed up, since as I stated at the beginning of the article, a mind is not a leg – there is no uniformity.

 

Is It Best To Produce One Style, Or Many?

Why do people keep producing the same kind of track when there are others who have a wide palate of styles? I’ll admit, I’m a victim of the former. I’ve been producing the same type of music forever. Sure, often they sound different, but overall, I use the same formula and workflow, which translates into a bunch of songs that sound somewhat identical. This results in some people questioning why I don’t expand my palate. 

In response, I try to break out of the mold and create something entirely different. Then, the people who listen to me because of my consistency get annoyed and start complaining. There is no victory here, which is why I always suggest just making music for yourself. At the end of the day, the best thing you can do is be satisfied with your finished product. However, let’s explore the advantages of disadvantages between the two.

 

Producing A Similar Sound

Ok, let’s first talk about making the same song over and over again. In an era of algorithms and playlists, this is a sensible approach if you want to build a brand. With streaming, listeners have infinite choices nowadays. They can go on Spotify or YouTube and build their own playlists that fit their mood. And when they want to augment their mood, they often go and grab songs from familiar artists that satisfy that emotion. If you’re an artist that produces a bunch of different styles, they may not go check out your new stuff, because they know that it won’t fufill that emotional anchor. However, if you have a palate of sounds, tempos and styles that fit into a similar trope, then listeners can reliably count on you to produce something that satisfies their need. 

 

The Benefit Incremental Improvements On A Sound

Another reason for producing similar-sounding tracks is because the artist wants to keep on improving on something. Often they believe if they keep on working in the same vein that their tracks will get progressively better, which may lead to some sort of breakout moment. If they decide to take a tangent into other realms, then that may cause them to lose sight of that goal. They may even start making more predictable, cookie-cutter stuff since often when artists explore new genres, they start watching tutorials that thousands of other producers have watched. Often, this regresses their sound, when by staying the course it may have led to new, exciting sounds, even if they fall inside a stereotypical frame that they defined throughout their years of producing.


What To Do With All Of These Similar Tracks?

When you have 100 songs and they’re all the same, what do you do? Is that a waste? If you release all these 100 songs, you’ll burn yourself out because not all are worthy of release. I usually recommend making bundles of 3 or 4 and seeing which ones work by passing them to DJ friends who can play them. They’ll let you know which ones work, and what doesn’t. 

Also, don’t forget to store all of your projects. You never know when you can go back and finish a track with the new skills you have acquired. 

 

How To Change Your Sound, Without Becoming Cookie Cutter

However, there are ways for producers to keep a template and still change their sound. For instance, they can change the key. Each key has a different mood associated with it, and while the timbres and samples may be the same, the new pitch can redefine the emotional impact. You can still retain the mood that listeners expect if you switch the key to something harmonically relevant to a previous song’s key. Just check the Circle of Fifths to find out what works harmonically.

Another thing composers can do is time signature changes or add polyrhyms in their music. In dance music, it’s often hard to do something outside of 4/4. Sure, there are some tracks that work, like Jon Hopkin’s “Neon Drum Pattern,” which is in 5/4, or the rave classic, Jakatta’s “American Dream.” However, those are a pain to mix, and are a rare breed of dance songs. What I suggest is things like using triplets, or doing things like making your song half time or cut time. Another thing you can do is make your rhythm 4/4, and your lead 6/4, since they are both common time. However, if you don’t care if your songs are mixable, feel free to make songs in 9/8 or 17/4. Who cares? Like I said, it’s about feeling satisfied with your music, and nothing else.

 

Producing Many Different Styles

Ok, so let’s talk about artists who have a bunch of different styles. I would also say that I do this too, as I release dub techno, minimal, ambient, and more. However, with my sound, it all comes from a similar root, as I mentioned before.

Then there are artists that are all over the place, and cannot stay tied town to one process. A good example of this is the band Underworld. You might now them for their song Born Slippy, but they are way way more than that. They were originally an ‘80s rock band that evolved into the techno juggernaut that we know today. However, if you go through their catalog, you will hear many genres of music. There is house, techno, and breaks, for sure. But there are also ballads, and ambient pieces. Sometimes there are big beat songs as well. Then occassionally, they’ll return back to their roots and make a more rock oriented song. 

Another good example is Radiohead. Pretty much every album they change up their style. Ok Computer does not sound like Kid A, Kid A does not sound like In Rainbows, In Rainbows does not sound like King of Limbs, A Moonshaped Pool does not sound like King of Limbs. This process all started with Kid A when they wanted to make an anti-album that was intended to alienate their fans by switching things up dramatically, replacing drums with drum machines, guitars with synths, and normal vocals, with distorted ones. In other words, they were sick of stardom. But that backfired, and it became arguably the most critically acclaimed album of that decade.

 

Having An Artistic Signature To Tie It Together

However, if there is one thing that Underworld and Radiohead have in common is that they have an artistic signature, whether they like it or not. With Underworld it’s the timbre of the sounds they chose, paired with Karl Hyde’s spoken word vocals. With Radiohead, it’s the production veneer and Thom Yorke’s distinct crooning. This keeps the fan grounded in familiarity, even when the styles change. 

 

We Live In A Different Era

Keep in mind that Underworld and Radiohead are from a different time though. They existed in a time when I believe labels were looking for artists that pushed the limits of their creativity. Nowadays, with algorithmic streaming, labels are often looking for consistency, because they have artists put into boxes that they can market to said demographic. If you’re going to take this route, you may have to self release, or do a lot of research in finding a label that still has this old ethos. 

Frank Zappa has this great interview where he laments that cool kids running labels ruined artistic expression. He says that in the ‘60s, the reason why so much amazing, forward-thinking music broke into the mainstream is because the label heads were just old businessmen who didn’t know anything about music. They were like, “what do I know? Put it out, see what happens.” Then some of those records had great success, so they hired young, long-haired hippies to come in to advise. Those hippies became smug and decided they knew what was best, because they had taste, and thus began the decline of forward-thinking music, because often, they had no idea, despite thinking that they did. 

This has progressively became worse, and now these label executives have developed formulas for what should be released and what shouldn’t. Luckily, we live in an era where self distirbution is possible, and with the right marketing, and luck, you really never know where your multigenre music can go.

 

Whatever Route You Chose, It Doesn’t Matter 

Whichever route you choose, there is no right and wrong. Releasing the same sort of song can be fulfilling from a commercial standpoint, but from an artistic standpoint, it can become dull. Chances are most musicians are not going to be touring with thousands of adoring fans, so it might behooth you to make whatever you want, rather than trying to placate a potential audience. But, if you have a sound and know how to market it, then by all means, refine it. God knows that’s what I did. But I also expanded into other genres too. So perhaps, somewhere in the middle is a solid approach

Do You Love Your Track? Or Are You Just Overly Committed?

  • The creative process involves a lot of fantasizing. You fantasize about the reaction you’ll get from crowds, and the reaction you’ll get from promoters. You fantasize about the reaction you’ll get from their creative peers, and the reaction you’ll get from your friends. Perhaps the person you have a crush on will like it. Perhaps you’ll get it signed to the label of your dreams, and it will break your career as a musician. This often creates a deep level of love for your track. 

However, the caveat is that many people feel this adoration in that euphoric phase of composition, where you’ve discovered an amazing loop or a basic structure of a song that enraptures you. 

This is that moment when you pull the hammer back on the metaphorical pinball machine and bounce your idea into the summit of the board, where it starts bouncing off the bells, whistles, and fixed, flashing bumpers, sending it careening into a space of infinite possibilities. 

Then after a while, it slows down, and you begin to see that the ball is falling deeper and deeper towards your flippers and that if you don’t hit it just right, you may destroy your track forever.

This is that moment of self-reflection and doubt that most creatives have. It’s in this period that you might think that you messed the whole track up by adding a part that doesn’t elicit the same joy as before, almost like chasing the high the first time you took a drug. 

The problem is that you’ve committed so much time to this track that you may be convinced that it’s still incredible, and become stubborn about any suggestions. 

Or it could go the other way, where you’ve committed so much time to this track that you feel like you need to do something with it, but you don’t love it like you used to. There are solutions to both conflicts, resulting from the same emotion – love for your track.

 

A photo of Ableton next to a cup of coffee.

 

A solution to loving your track too much

This is a hard one because people often get stubborn about their art. They love it so much that they can’t absorb any feedback or rejection from their peers about it. Often that’s because their love for it is built on the cognitive heuristic of commitment, rather than them actually believing it’s an incredible track. 

Therefore, often this fallacy is built on eggshells and critique may seem like a personal attack, and therefore the creator protects it from opinion and rejection, lest they be rejected too. This sometimes leads to people not putting their track out at all, always “waiting for the right moment.”

The way to get over this fear? Truly don’t give a shit what other people say. Most great artists didn’t. We always hear stories about the albums that critics lambasted or art that sat obscurely for decades before being dusted off and appreciated. Or there is the opposite, where their art’s controversy was appealing to some, and appalling to others, creating a maelstrom of press. 

This is what happened to John Cage and Karlheinz Stockhausen, who made some of the most challenging music in modern history, where to this day most people don’t understand it. But they are both considered important in the canon of music. 

They knew their music was threatening, but they probably didn’t care, because they thought it was important, and thus put it out there. 

If people want their music to get out there, especially if they still hold onto the original fantasy of other people listening to it, then they need to put it out there for critique. Whether that’s your friends or a marketing campaign that goes out to media contacts and DJs, you’re going to feel rejection, even if it really is brilliant. That’s because music is subjective. 

 

A photo of Deadmau5, who understands that his love for his tracks can often be misguided.

Credit: Wikipedia

A solution to not knowing if you still love your track

If you got to the point where you can put the song out, but are still having doubts about it, keep in mind that you really have no idea how it will sound to others. Remember, when you first started the track, there were elements about it that sent your brain bouncing off the proverbial pinball machine. Therefore, there is a good chance that other people will love it too. 

Deadmau5, love him, or hate him, knows how to finish tracks, and has released some of the most seminal modern rave anthems. With his hit, Strobe, he was having this conflict. He liked it enough to finish it, but not enough to be confident with it. 

Since his label hadn’t seen anything in a while, he decided to send it over to them, suggesting that it could be a B-side to a record; another piece of content to whet the appetite of his fans. Then, to his surprise, it blew up in 2009, right at the advent of the EDM explosion, helping to propel his career into the stratosphere. 

If you listen to Strobe, you might be able to see why he wasn’t confident in it. It’s at least two minutes longer than any other song on the album, clocking in at 10:33, and it takes a few minutes before the kick drum comes in. It’s not necessarily a radio anthem. 

But believe it or not, people like challenging music, because it gets them thinking.

A less mainstream example of this is from one of my clients who had a song that they sent me that I thought was pretty good, but they were having doubts about. I was like “Look, how about I send it to some labels and see what happens.” 

So I sent it out to some labels, and it didn’t just get signed, it got picked up by a bunch of different places. They were having doubts, and their doubts were squashed when it became as successful as anything else they’d released.

You also don’t know who tracks are going to resonate with. While they might not vibe with your primary (often fantasized) audience, they could resonate with an entirely new audience. 

A good example of this is a client of mine who sent me over some ambient tracks they made, which was surprising based on his previous work. What was also surprising is that they had all these Indian-sounding names. 

Well, it turns out those Indian names were actually holy words in a religious sect, and when people searched for those on Google in regards to the sect, their songs would come up. With this, their music, in a way, became holy music and ended up performing better than any of the other, more branded tracks that we worked on together.

 

A Note On Expectations

As I get older, I realize that the desire to be understood, or liked by others is a trap for the creative process. The real joy should come from if a song is technically solid, or if you changed your style to something that you’ve never done before. These are both something to be proud of as they show an improvement in your abilities as an artist.

I like to think of each track as journaling, and it’s a capturing of an idea, rather than trying to make something that will please thousands of people. The most frustrated artists are the ones who have high expectations for their music and where it goes, the least frustrated are the opposite. 

A note on collaboration

As many of you know, I do track finalization. Whether you do it through me, or another session musician, I think what I’m about to say rings true for both. Basically, I only like to work with people who have a realistic expectation of their art or don’t view me as some sort of savant. Just like they have high expectations for the track, they might also have too high of expectations for the session work, especially if they have both. Because whether people realize it or not, they might have subconscious ideas of how their track should go without consciously knowing how it should go. 

Then when I or anyone else goes in and makes edits, these sorts of clients expect it to sound like something completely different. Also, if they’ve heard a track a couple hundred times, any alterations to it are going to be glaringly noticeable, and might not jive with the congruency you have programmed in their head. Therefore, if you have these sorts of expectations, it’s best to forgo them, as they diminish the creative potential of a track. Remember, it took something like 27 people to write “I Feel Love” by Donna Summer. Did they all agree? Did it diminish the value and impact of the track?

The best people to work with are ones who are about a 6 or 7 out of 10 on their love for their track. These people tend to keep an open mind.

 

A photo of someone listening to a track. Don't listen to your track too much or else you might love your track artificially.

 

How To Release Music During A Pandemic

A question that I commonly get during my mentorship sessions is if it’s different to get signed to a label during the pandemic, or if it’s the same. The answer is yes to both, but with some caveats. These are some of the best ways for how to release music during a pandemic.

The best way to get signed to a label is through networking, rather than cold submission, pandemic or not. Over the years of running Archipel, only about 2% of its releases are from cold emails. 

That’s because most of the people I sign I have a personal relationship with. And most of these personal relationships were fostered through meeting people at events. 

Clearly there aren’t events now. 

Another common way that tracks would get signed is DJs would play a track at a club, and label owners like myself would ask what the track was. We would then contact the artist, and see if they wanted to sign to the label. 

But alas, clubs aren’t open, and live streams aren’t attended like clubs are. So the chances of an organic signing happening like that are slimmer than it used to be. Sure, it can still happen, especially through DJ mixes, but it’s not the same.

But don’t despair. Just because traditional, organic avenues of track signing are unavailable, doesn’t mean that new avenues haven’t become available.

 

Strategies For How To Release Music During A Pandemic

 

How To Release Music During A Pandemic – Things That Don’t Work

Before we get into what does work during a pandemic, let’s cover what doesn’t work. Harking back to emails, like I said before, only 2% of my signees are from them. During a pandemic, this number is significantly reduced due to the sheer volume of people soliciting signings. 

Additionally, many labels are reducing the amount of signees, since DJs aren’t buying as many tracks, thus drying up their revenue streams. Plus, if they release on physical formats such as vinyl, or cassette, many of these factories are operating on reduced staff for health reasons. This delays releases, and increasing the cost of these mediums.

This makes labels even pickier about the stuff that they sign, considering that it will ultimately net them less revenue. 

In other words, unless you are someone they really want to sign, the chances of you getting signed through a cold approach are pretty slim, due to scarcity.

 

How To Release Music During A Pandemic – Things That Do Work

This doesn’t mean that artists are screwed though. Even with clubs closed, and inboxes inundated, there are both alternative routes to getting signed, as well as new ones that have become available due to the pandemic.

First, lets talk about the alternative routes. 

 

Getting Discovered On YouTube Or SoundCloud

This is a process involves a sacrifice; a sacrifice to the YouTube or SoundCloud gods. There are dozens of sound specific YouTube and SoundCloud channels out there, dedicated to supporting good music. A lot of the time, these channels aren’t concerned about brand recognition, or revenue potential, since they don’t make a lot, or any money off of what they upload. Additionally, the cost to them is only an opportunity one, since it’s free to upload to SoundCloud and YouTube.

 

how to release music during a pandemic YouTube photo

 

If it’s a well curated channel, there will be label owners who frequent it, because first and foremost, label owners are music fans. Secondly, if your track is that good, and they hear it, they may reach out to you to see what else you have.

The track you uploaded won’t be signed usually, but if you make a similar sound, chances are one of your other ones will. Additionally, you will get your track put up on a well trafficked page, so who knows who else will hear it. It could lead to new fans, downloads, etc.

So how to release music during a pandemic on these channels?


Target Your Channels

First, make sure the channel is targeted. If you are making minimal house music, it doesn’t make sense to send it to a drum n bass channel, or vice versa. Not only will you waste your own time putting together the contact info and email, but you will also waste theirs, which increases the chances of your email being flagged as spam. Get enough spam flags, and none of your emails will deliver, even to relevant ones.

A good way to target these channels is to think of a small to mid sized artist that has a similar sound to yours, and then search for them on YouTube or SoundCloud. Then, if you see a channel that has uploaded it, then reach out to them. 

 

Make Sure The Channel Isn’t A Label

Note, that many of the channels that upload these tracks are the labels themselves. Therefore, it doesn’t make sense to contact these, as this is not the goal. Just make sure to pay attention to who you are submitting to.

 

Example Email

When reaching out to these places, understand that the more popular the channel, the more solicitations they will get. Therefore, keep your messages short, sweet, and relevant.

Hi {channel name or first name of channel owner},

Thanks for supporting smaller artists. It’s people like you who keep good music flowing upwards, and for that, I appreciate you. 

I saw that you uploaded {similar artist name}. I just finished this track (link to download enabled track on a private SoundCloud) and I think it has similar vibes, and would work well on {channel name}.

Would you let me know your thoughts on it?

Thanks for giving it a listen!

{Your Name}

{Links to EPK, website, etc.}

 

See how it’s short, sweet, flattering, and provides all the necessary information. This is a great way for how to release music during a pandemic.

 

how to release music during a pandemic SoundCloud photo

 

Advertise That It’s Unsigned

If they decide they want to upload it, they will most likely contact you about it to ask for more info. Ask them to stipulate that the track is unsigned and self released in the YouTube description. This will typically be in the section where it says the label name, but instead will read unsigned. 

This will signal to potential labels that you’re available, and is a key tactic in how to release music during a pandemic. 

 

You Will Get Thousands Of Listens

Don’t despair if you don’t get signed this way, though. If it’s a popular enough channel, you will get thousands of ears on your track, which in itself is a win. Also, there is nothing from stopping you from submitting to multiple channels as well. They are channels, not labels. You can be on multiple channels with the same song. This is still a solid tactic for how to release music during a pandemic.

 

Paid Channels

Note, that there are a lot of paid channels. Some are good, some are not so good. The good ones will have a curation process, and won’t accept just anything. If you get a reply back from one soliciting payment for an upload, check their other tracks and see if they are quality. If they are just uploading anything they can make a few dollars off of, then chances are the engagement you are seeing is fake since who wants to engage with bad quality stuff? 

 

SubmitHub

Some people may be familiar with SubmitHub as well. It is a common channel people would use for how to release music during a pandemic, or not.

If you’re not familiar, SubmitHub is a place where you can pay a small fee to solicit a listen from a blog. If they like it, they may upload it. However, you only pay for a listen, not an upload. 

SubmitHub is a decent route for how to release music during a pandemic, if you have really good stuff. But make sure 1) your stuff is relevant and 2) they have a decent acceptance rate. If they only have a 1 or 2% acceptance rate, that’s a similar chance of your stuff getting signed from a cold email to a label, so you might as well just go to the label directly instead of doing this roundabout way. Look for channels that accept at least 10% of submissions.

how to release music during a pandemic Submithub photo  how to release music during a pandemic submithub settings photo

 

Networking, Pandemic Style

The next way to get signed is through referral, or through meeting the label head directly. While it will be less personal than meeting them in person, while under the positive influence of the club, and it’s many vices, there are still ways to achieve a similar goal using things like social media. These methods are one of the more sure fire ways for how to release music during a pandemic.

 

Reaching Out To DJs/Producers For A Referral

While in the past, DJs would have been on tour, and thus less responsive to messages online, in this current environment, they’re all home. That is, unless they’re playing Tulum and killing someone’s abuela for clout. 

But for the non-selfish DJs, most are sitting home, or in the studio, not doing much, just like everyone else. Therefore, they are more likely to respond to messages. That means they are more likely to respond to your message. If done tactfully, you can turn this message into a referral to a label that they are on.

One of the best ways to get noticed by someone is to ask for their advice about something. People like to be appreciated for their expertise, and since they have time, they are willing to give it out. 

However, just like in Pheek’s Coaching Corner, if you’re going to ask them for advice, make it specific. Don’t just ask them what they think of the track. Ask them specific things, like parts of the mix, what they think of the bridge, or a specific tone you use. Ask them how they would improve it, or if they think it’s good as it is.

If they have advice, modify the track using it, and then send it back to them for a follow up opinion, which, if they helped you the first time, they’re likely to help you again. 

how to release music during a pandemic instagram photo

 

Proposing To Them

Once you get it to a point where they are excited about the track, you can drop, “In your opinion, do you think it would work well on {insert label} if I sent it over to them?” They would hopefully give you a yes, or no answer. If it’s a no, maybe ask them the reason, and what you can do in order to improve your odds.

Don’t take it personally, sometimes labels are just not signing new artists, or they only sign artists within a certain social circle.

If it’s a yes, almost apologetically, ask if they would make an intro for you, or allow you to use their seal of approval in the email you send over to the label. This will go a long way in proving to the label that you’re just not another submitter, but rather someone who is part of the inner circle. Getting them to agree to feedback, or an introduction, will one of the best recommendations I can make in regards to how to release music during a pandemic.


Reaching Out To Labels For Advice

This same approach can be taken for labels. While, it’s not recommended that you send them your track right away for them to provide feedback on, maybe hit them up with a, “Hey, I love your label {briefly talk about what you like about it]. I’m an artist who’s trying to learn the ways of the world, and I was curious, what’s the best way to approach a label like yours? Do you recommend just submitting it cold, or is there a better way?”

This way, you’re asking for their feedback, not necessarily submitting a track. If you’re able to build solid rapport with them, then ask if they will check out your track. Worst they say is no, and you will have learned a valuable lesson about how to approach labels, and made a good industry connection that you can call on, assuming you keep rapport with them.

A piece of advice before reaching out to anyone though – make sure to interact with their content beforehand so that you show that you’re a real fan, and not just someone who wants something. For a couple months, like, and comment on their posts so that they recognize your name when you eventually reach out to them. This will warm the water a little bit, and make them far more receptive. 

 

How To Release Music During A Pandemic – Other Channels


Join A Group

For instance, Pheek’s Coaching Corner. There are tons of label owners on there, and if you stay active on there, and upload your tracks for advice, there is a good chance a label owner listens to it, and reaches out to you if they like it. There are tons of groups like this for their respective genre, on Facebook, and Discord. You can also ask these groups about how to release music during a pandemic.

 

Join A Class

There are tons of producers who are hosting online classes. For instance, Justin Jay currently teaches a group of students, and he recently released a class compilation on his label.  They may even cover how to release music during a pandemic.

 

Start A Blog

You’d be surprised how easy it is to get an artist to give you an interview, especially nowadays. If you target your blog to a specific topic that isn’t well covered, then you can build an audience around that niche. 

Another good thing to do is to just create a Facebook page where you do video podcasts and upload them to Facebook. Once you upload them to Facebook video, you can share them in relevant groups, and each 3 second view counts as a view. This way, you can show some good stats to potential interviewees, and show that it won’t fall on deaf ears. 

You can then upload your videos to YouTube as well, and start a YouTube channel with the interviews. 

This method is valuable because not only do you get an introduction, but you also provide them value, which begets reciprocity. And reciprocity is a great “how” for how to release music during a pandemic.

 

Contribute To An Established Blog

If you’re a good writer, many of these blogs are looking for people to contribute and add new content. Many don’t pay, however, the amount of value you can get from these is worth the money, as it gives you access to people you normally wouldn’t have access to.

Also, this way you don’t have to build your own blog, and are instead using the position of something already established to garnish interviews.

However, I would not recommend a quid pro quo, where they get an interview for signing or listening to your track. This can come off wrong, and runs the risk of the blog you write for dismissing you as a writer.

Instead, after you publish the interview, ask them if they wouldn’t mind answering some questions for you and/or giving you feedback. 

 

Start Your Own YouTube or SoundCloud

This is similar to the method we talked about before, where you get discovered on a YouTube or SoundCloud channel, but kind of in reverse. Now, the labels come to you. And if you curate the channel with a sound that is similar to yours, the labels that will come to you are targeted. 

Since it’s your channel, you can set up whatever terms you want for them getting their track on your site. 

This will obviously take time to build to a point where it’s viable, but once it’s established, you will have a constant stream of labels that you wanted to sign to reaching out to you, instead of vice versa. You will also have a channel to premiere your own music on, if you chose to.

 

Start Your Own Label

Similar to starting your own YouTube or SoundCloud channel, this makes it so the people you want come to you, in a sense. At first, you will have to build a base of releases. These can be from friends, or small producers looking for any label to sign to (some small producers just like to collect labels). 

Then, once you have a dozen or so releases, you can start reaching out to smaller artists on labels that you want to be on, or labels that are related to labels you want to be on. Then you sign those people, and continue to trade up, until you start signing more established artists.



Use Torrents

Another route is to use Soulseek. Soulseek is a private bittorrent network where people share music. Many of the people on Soulseek are the types of people who just need to own everything, so by putting your stuff on there, there is a chance that it will get picked up by someone, and disseminated organically. Once again, no guarantees, but it doesn’t take a lot of effort to put your stuff out there.

 

Some Final Thoughts On How to release music during a pandemic

These are just some of the creative ways to get on a label during the pandemic. Most of these techniques work at any time during history, but are made more available due to people just having more time.

When the world gets going, DJs and labels are going to be less enthusiastic about responding to all the messages they get from fans over social media. 

Additionally, people aren’t going to have the same amount of time, and thus desire, to start blogging, or start their own label, or even take classes. Therefore, there is no better time than now to seize the day. History has given creatives a silver lining; we might as well mine its ore while the getting is good. 

Hopefully you got some value out of this article on how to release music during a pandemic.

How To Communicate With Audio Engineer

how to communicate with audio engineer photoOne thing that I love doing is to work with unestablished artists. It’s why I have Pheek’s Coaching Corner, and it’s why I price my services at a reasonable price. Working with new artists is fulfilling as I often find artist’s earliest work to be their most creative, and raw. It’s in these musicians that you find stuff that can be truly seen as original, having the vestiges of being an entirely new genre. It’s this sweet spot that exists before they start to become either derivative of their own work, or pivot to fill more socially acceptable shoes. However, unestablished generally means inexperienced in the rest of the music industry. There are certain things that both artists and engineers should understand while working together, simplified by good communication. If you are able to put things in a language the engineer understands, your experience will be much smoother. In this guide, I will provide tips, tricks, and methods to make this process as seamless as possible. Therefore, here’s how to communicate with audio engineer.

First, it’s necessary to lay out what a mixing and mastering audio engineer does and does not do.

 

What An Audio Engineer Can Do

1. Their Job Is To Facilitate And Mediate

People come to someone like me to either get guidance, or have access to a set of tools that they would otherwise not invest in. At my disposal are a bunch of plugins, and hardware that are specific to making sure things sound great, and translate well across as many mediums as possible. Additionally, I have access to creative tools that artists may not even know exist, yet could be applicable to their sound.

Additionally, artists come to me to get advice on where to go with their sound. Do they need additional elements to fulfill its intended purpose? Are they having writer’s block, or their skills limit them in what they want to do next? It’s my job to find resources that will help them reach their goals. These resources are something that I will touch on later in this article.

2. Their Job Is To Understand The Genre They Are Working With

how to communicate with audio engineerNot all genres are the same, and they require different equipment. If you were to record a cowboy outlaw record, it’s probably not the best idea to go to a micro house producer. However, I have had rock bands come to me because they wanted their album to sound electronic in nature, despite it being a rock album.

If you were to come to me as a micro-house producer, I’ve been in this genre for a while, and have a lot of resources. Therefore, it’s easy for me to tap these, and find things like reference tracks, or communicate with other artists who have tricks to help your track get to the next level.

Additionally, this genre understanding allows me to reverse engineer aspects of the music, and apply it to your track. Having a problem with simulating a certain textural effect that you heard in a micro-house track? Chances are I know how we can get pretty close to that with the resources, and experience I have.

Additionally, we understand how to reign in things like low-end if you are creating a song that you expect to be spun in a club. Remember, you’re competing with common frequencies of another song, like the kick, or the hi-hat. It’s good to know how to moderate these things for a club environment, and that’s where engineers come in.

3. Audio Engineers Understand The Technical Aspects Of A Release

Do you know how many LUFS the loudness of a track bounced out of the limiter needs to be to normalize correctly on Spotify? How about SoundCloud, or Beatport? Each platform has different loudness variations in their codec, and often if your tracks aren’t uploaded with these standards in mind, then there can be translation issues. This is where audio engineers come in. We understand this boring, uncreative stuff, and how to achieve it in the mix and master, so you can concentrate on being creative. Then again, if you want to learn, we can also play the role of instructor.

4. We Help Accent The Best Parts

Let’s say that you have a killer bridge. We can recognize this, and help bring that out in the mix, or even add elements that will help it transition better into the next part of the song.

 

What An Audio Engineer Cannot Do

1. An Audio Engineer Cannot Please Everyone

Perception is reality, and some people have different perceptions on what things are supposed to be. Especially when dealing with their art. With audio, producers often get married to their sounds, thinking that they should be specifically in this spot in the mix, when, in reality, it probably won’t translate the way you want it to. This may come from hearing said sound over and over again in whatever room, or on whatever medium they were listening to while they were making it. However, in a well treated room, with calibrated equipment, or conversely, in a club with a good, or poor sound system, it may not translate exactly how you anticipate. Some people are more judicious about this, and accept the reality. However, some you just can’t please. So is the way of the artist.

Therefore, I take the approach that it’s best to do the least amount of damage possible to a track, while still allowing the frequencies to properly breathe, and translate to whatever medium the artist imagines it being listened to on.

This is why it’s important to know how to communicate with audio engineer, so we can both come to a mutual understanding through the techniques I will discuss in a bit.

2. Audio Engineers Can Never Say What Does And Does Not Sound Good, Artistically

Kind of expanding on the idea of doing as little damage to a track as possible, it needs to be noted that like all other art, music, and sound is subjective. Sure, there are best practices to get something to translate, and upload to platforms properly, but as far as the timbre, and aesthetics of a sound are concerned, that’s so subjective. There is a reason why techno fans can’t agree on all techno being good, despite it being the same genre. Where everything else is the same, it’s the sonic grade that ultimately defines a song.

Extremely, there is a reason why some prefer the frantic shouts and pounding SH101 basslines of Nitzer Ebb to the soft musings of John Prine. As a matter of fact, they might detest John Prine, and John Prine fans might detest Nitzer Ebb. Does this mean one is better than the other? No, because our realities are subjective.

It’s my job to help you get to the sound that you truly desire, using references to other tracks, or having clear, simple communication.

However, it needs to be noted that we know what sounds good, technically. Like, for instance, if you’re making pop music, or if people are casually listening to your music (alternative or pop), they like mids, because mids translate the best on common speaker systems, and headphones. Chances are that if you submit your track to a blog, it’s not going to be listened to out of a soundsystem – it may be listened to out of a phone, laying in bed, which are mid intensive.

3. Provide Critique Without Having A Solution

Talent is subjective. So is if something sounds good. Therefore, if an engineer gives feedback, or says that something could be better, it’s their professional duty to have a way to fix it. That’s what we are hired for. However, if you aren’t looking for that sort of feedback, it’s good to have that role clearly defined beforehand.

 

Tips On How To Communicate With Audio Engineer

1. Keep Things Simple

how to communicate with audio engineerEngineers get that artists have a lot of things to say about their work, and may use poetic language in order to communicate it. And this prose sometimes leads to elaboration. However, there is a saying in sales, called K.I.S.S, which stands for Keep It Simple, Stupid. This is because people understand things if they are simplified. No need to get technical, or elaborate. Just say what you mean. A good way of easily communicating is to provide examples of things that already exist. Let’s be real, nothing is new under the sun, so if we can pinpoint where that idea is coming from, then maybe it can be recreated, with a flourish that makes it your own.

No need to write out a full page of diction. Instead, just Keep It Simple, Stupid. Also, don’t use vague words like, “I want it to sound tight.” That doesn’t mean anything, and is subjective. Which brings me to my next point…

2. Provide References

Expanding on what I said earlier, we are all borrowing ideas. Even if your track borrows many different ideas, and creates something new, if you think hard, you can find tracks that provide the feeling you are going for, which can give clues to the frequencies, and mastering qualities you want to match.

The references also don’t have to be sonic, instead they can be cultural. Let’s say that you imagine your song being played in an after-hours spot. This means that the song will likely be played in a place with little treatment, or in a long, narrow venue that isn’t typically used for music. This requires specific mixing, and pre-mastering to properly express its full potential.

Also, there are moments where something is created that doesn’t exist. There is no way for me to know how to create something if there is no reference to it, so don’t ask for that, since it’s impossible to know without endless tweaking.

3. Contact Us Before You Buy

This is true especially if you have doubts. You wouldn’t hire someone without vetting them normally, so why should this be any different? If you have a song that you think might fit my aesthetic, but not quite, then let me have a listen to it, and I will let you know if I think it’s worth working on. Believe me, I don’t want to work on projects that are unnecessarily difficult, just like you don’t.

You’d be surprised at what projects I have worked on. For instance, even though I make “underground” music, I worked on an EDM project, because the producer liked that I didn’t sound EDM. 

4. Know Some Basic Terms

As producers, many have at least some basic knowledge of the audio engineering spectrum. Most know what equalizers, and compressors are, as well as reverb or delay. They also know what mono and stereo means. However, there may be more specific things that they don’t know – like for instance the difference between a transparent and colored master. A transparent one is where you have a mix you’re happy with, but you want everything to be properly balanced. A colored one is where you aren’t totally satisfied with the mix, and want some more textures, and other elements, such as compression, and saturation added to bring out new elements. In other words, you don’t mind things being changed.

Other common terms used in studios to describe frequencies are:

Muddy: Too much bass.

Boxy: Too many mids.

Tinny: Upper mids or lower highs need reduction.

Bright: Similar to tinny.

Airy: The high register frequencies. The ones that can break glass.

Warm: Reducing high end, or boosting the lower mids to give it a toasty feeling.

5. Don’t Micromanage

Do you hate being micromanaged at work? Well, so does everyone. By micromanaging, you’re distracting away from the work that could be getting done on your project by pointing out things that the engineer recognizes, but hasn’t got to, or may not even be necessary once another process is done. We’re professionals; let us be professional.

 

Conclusion:

All said, if you learn how to communicate with audio engineer properly, you are making yourself better at what you do, because you are furthering your education by understanding the terms. Also, you’re making yourself easier to work with, and at professional levels, easy to work with can get you far.

This skillset will also help with other artistic undertakings, such as remote music collaboration, or doing collaborative DAW projects, or even online collaborative DAW ones.

Hopefully this proved to be a valuable guide to helping artists with how to communicate with audio engineers. Like in most things in life, solid communication, means a solid experience.

 

8 common mixing mistakes and audio production errors

Since starting my label, and after years of dealing with large numbers of demo submissions and artists, I’ve noticed that most of the time new producers and musicians make the same kinds of errors when they are early in their audio producing years. When I started my studio full-time I also noticed that I have – for the most part – been dealing with the same questions and frustrations about producing audio on a regular basis. This post outlines a list of some of the most common mixing mistakes and general mistakes musicians make when they are starting out.

the most common mistakes I see from Musicians with regards to audio mixing and producing:

Not investing in good monitoring (speakers, headphones).

This one is a huge deal. You’re dependent on what you hear to get quality results. This is always a bit puzzling to me, that some people hope to compete with artists who have invested so much into a professional studio with poor monitoring. If you can’t hear what you do, it’s pretty much like working blindly and the results on good sound systems will be catastrophic. So many people go test music in their car to see if it’s done properly which is sort of ok, but not productive.

What I’d suggest is to try to spend an afternoon listening to music you know on different speakers. Do not invest in cheap monitors because it’s all you can afford. It will fill your music with many problems down the road. Trust your ears.

A Lack of references

You can’t produce quality music if you haven’t been exposed to quality music. This means you need to have in your possession a large library of music for listening, but also to spend just as much time listening to music as producing it. The more you immerse yourself in music that sounds great, the more familiar your ears become with regards to how things should sound. This can mean listening to good quality vinyl or wav files.

What I’d suggest is to have regular sessions of listening music you like attentively and also in the background. Both are important. Make a playlist on Spotify or on your computer of music you know sounds right and train your ears to know that music inside out.

Making Comparisons to Professional musicians too often

This is the downside of referencing as it can play tricks on you. I know some people who have amazingly good tastes in music and want to start producing but when they start and see the work that is ahead, they become frustrated quickly. If you compare yourself to a guy who has been around for 20 years, chances are, you’re setting yourself for defeat.

What I suggest is to focus more on the experience of making music than the result, at first.

Thinking making music is easy

Can’t blame anyone besides the general culture that has been saying for years that “making electronic music” is all about “pushing a few buttons”. People see a DJ with fists in the air and they think “I could do that…”.This mindset will give you a rude awakening when you start working in a DAW and dive into sound design. Electronic music doesn’t require the same skills as playing piano, but will be demanding in terms of technical details. There are so many possibilities that you can go crazy trying to know where to start. Sadly, many people realize that and become depressed.

What I’d suggest before diving in music production is to try to befriend a producer and spend time in studio to see if you really enjoy it. Watch videos on music making to see if you can pick it up quickly too.

Investing too much, too fast

I’m thinking of the guy who decides one day to make music and then comes back home with 5000$ of equipment without knowing if he likes it or knowing what he needs. See what you like doing first, then invest around that. Music production has so many different dimensions that it’s important to know your cup of tea. Is it DJing? Playing synths? Sound design? Making loops? There are pieces of gear you need first as I explained in a previous post but you surely don’t need everything your friends will tell you to buy.

What I suggest was written in a past blog post about what you really need to get started. I often get asked what you need to start making music: a laptop and headphones is all you need at first. Build around that.

CHASING “success” before Building up skills

This is a classic. Knowing what you like is one thing, knowing what you do best is another. We all have certain skills that feel natural and sometimes you need to explore to discover all of them. Planning your DJ career without having done a few gigs and releases is getting a bit ahead of yourself. Take your time; enjoy the fun of making music and success might come down the road. Chasing success can be like pursuing a mirage.

What I suggest would be to really focus on loving making music before anything else. I often encourage people to start with things little such as making music for friends or to share with local DJs. If you build a network of 5-10 people, that’s enough to slowly build your self-trust and eventually emerge at the right time.

A Lack of patience

Making quality sounds and music is like brewing wine/beer: it demands time, patience and some sort of personal isolation for a while. It’s important to stop yourself from sharing your work to the whole world before it is really done. The name of the game in music production is patience and it is the same for anyone who want to go to another level.

Misguided Audio Production Techniques

If we’re talking tech, this list of issues are some things I always find in the work of new producers. Perhaps you can start changing your techniques if you recognize yourself in this list.

  • A lack of quality samples.
  • Not using EQs/compression. This one always surprise me.
  • Using too many instances of an effect instead of using the Sends/AUX.
  • Not using at least one, very good quality EQ or compressor. They really make a difference.
  • Not using channel strips in the DAW.
  • No mono for the bass or anything under 130hz.
  • Not using swing/grooves.
  • Missing the boat with saturation. Either it’s not done at all or with tools that aren’t doing the job. Get this free one to get yourself with a good starter kit.
  • Lack of post-production on sounds. Whenever you think you’re done with a song, you just realize there’s a number of details you overlooked. The road often feels endless… because it is.
  • Muting the kick too often in a track. This kills the energy, especially if you have long breaks with no kick.
  • Not letting things go. Sometimes, a simple idea can carry a track for a while but you’ll need to let sink in people’s mind so to do that, you need to trust what you do and let it go. Too often, newcomers are concerned that the listener will be bored and they keep adding or changing things.

You can also ask for help and I will update this list with pleasure!

 

SEE ALSO :  Sound design: create the sounds you imagine inside your head   

Equipment Needed to Make Music – Gear vs. Experience vs. Monitoring

This post follows a previous one I made regarding the minimum equipment needed to make music; due to the popularity of that post and the number of questions I had afterwards, I wanted to dive deeper into my thoughts on this.

I’m often asked what matters the most between equipment, experience, and monitoring, and I  give someone the following advice on those three topics:

The Role of Experience

There is absolutely no doubt at all that someone’s experience, more importantly than anything, will have the biggest impact on the quality of the music he or she makes. A producer with years of experience knows what works and what doesn’t. Even without the proper equipment, he or she will find ways to maximize the tools they are limited to in order to get the make the most of their gear, and sometimes can even turn something very insignificant into a piece of art. What’s also something to understand is that experience can also guide you to make strategic decisions based on past experiences. For example, someone who has made high quality products knows that reaching out to others who can help is a valuable, essential part of the process. Also, if you’re faced with limitations, the internet is filled with information about how to make the best of your situation. Lacking sounds you love? Find a sample pack and buy it. Lacking ideas or technique? Look stuff up on YouTube. There’s an abundance of information that is either free or cheap. Investing in little things like personal connections is not only a great way to build support among people who can help you later, but it’s also a way to stay on top of new and better tools that come out from people who and work with develop them.

Studio Monitors Matter

The biggest mistake I see in people who are just starting out, is to invest in cheap studio monitors because of their budget limitations. I know this one is tricky because many people have small budgets. Monitors are something you want to have for the next 10 years minimum, and you want them to be the best pair you can afford. Though experience is the most important thing to consider, but you can’t start with it if you have none, monitoring is to me, what’s you need to focus on as a close second. Studio monitors are your “eyes” in music making: if you can’t “see” what you do, your music will not be precise and the end result might be difficult to appreciate after it leaves your studio. Having proper speakers is like having access to glasses when you can’t see: all of a sudden, everything is clear and you’ll know exactly what’s not working.

  • Tight budget? I find that if you can’t invest in good monitors, it’s worth waiting. There are many ways to raise money, from getting a loan or asking relatives, or whatever. But investing in cheap speakers will only benefit you in the short run and will be a major problem in the long term. In the meantime, try getting good headphones that feel good for you when listening to your favorite songs. Go in a store and spend some time comparing models. Comfort is also important.
  • What if music production isn’t for you? If you want to produce, it’s probably because you’re a music lover. If you give up on production after buying monitors (note: contact me before doing that!), you’ll still have great speakers to DJ on or to just to listen to.
  • Having a subwoofer is a game changer. To me this is an indisputable fact; you’ll see what I mean if you get one or if you get to hear a setup that makes use of one. Thin walls? Angry neighbors will love you if you get a Subpac instead.

The takeaway here: music equipment is a useful but luxurious tool.

One of my friends came to my home one day and showed me a stunning album he made which totally blew me away. We quickly started talking production and he explained me that he was using Cool Edit (a very simple sound editor which in the early 2000s wasn’t even considered a DAW!) and no equipment whatsoever. None. Everything was made from scratch and with a lot of patience. Honestly, he changed my perspective on gear forever. Every time someone tells me they “need this” or “need that” to start working on their music, I have to yell “bullshit!” because I know and have heard otherwise.

The Role of Additional Gear

“Yeah but I love the feeling of touching knobs to produce!”

So, where should you start if you want to explore the tactile dimension of producing? If you still feel the need to buy equipment beyond a good pair of monitors, I would recommend the following:

  • Explore to know what you love doing and invest based on what you decide you like. Don’t fall for the classic “If I just have the [insert trendy piece of gear name here], then I will be okay.” Try to understand music on your computer first: play with synths, make beats, see what you like, and after a few songs, maybe you’ll notice you love synths that sound like a Moog. Learn to understand what kind of sounds you like, just like how you find out what labels an artist releases with. The more you know, the more you’ll be able to invest properly.
  • Buy used, rent if possible. Or go hang out with someone who has gear you can try. Make a song with their gear to see if it feels good for you.
  • MIDI controllers are always a good investment no matter what but aren’t essential.

Truthfully, there is no such thing as minimum equipment needed to make music, but the things I’ve outline here are things that will help you get started. I hope this helps!

SEE ALSO :  What is the Electronic Music Equipment Needed to Start Producing?   

Goals You Set For Yourself

As many of you already know, I’ve been offering personal coaching services since 2016, and seen some amazing breakthroughs with my clients. In every case, it’s best to get a conversation going to learn about what goals you set for yourself. In many cases, I help them to see the bigger picture and then find ways achieve those goals in a way that is very personal, and unique to each of them.

There are many myths about making music that floats around, which aren’t helpful for producers. I feel it’s important to debunk misinformation and share the most common goals I hear from my clients to help do that.

The two most common goals I hear from my clients are:
I want to become a known producer and get signed to multiple labels.
I want to become respected enough so I can tour.

The whole point of offering my coaching service is to help people get from where they are now to where they want to be in the future.

Having someone there to push you creatively can make a world of difference, so we might as well think big right? Big goals will often require big change, and I want to share my strategy to achieving the goals my clients wanted, but couldn’t imagine achieving themselves.

After you’ve set a goal, you need to imagine working backward to determining all the small, and many steps you’ll need to make to arrive there. The thing is, hard work will keep you focused on achieving your goals, but occasionally forces out of your control will make a big difference, one being known as luck.

There are many things you can’t control in your quest to become a known producer, mainly because getting known implies that you’ve been at the right place, at the right moment. Even an attempt to duplicate the step by step actions of another artist who achieved some level of success doesn’t mean those actions will work for you.

It’s very common for artists to try and replicate what others before him/her have done, which can work of course, but, the more likely result will be to be known as someone without originality if you follow someone’s steps to closely.

Now, thinking wide, long term is all fine and good and will test your vision, but often thinking too far ahead will distract you from what must be set in motion in the short term.

The truth is, wherever you want to go in music, you first need to produce a ton of tracks and find your path in that process. Bonus (check out a fool-proof way to know if your tracks sound good)

Now, one of the most common goals I bring people to set is to begin completing one track per week. Their main enemy in this process is getting attached to where the track will end up. It’s safe to say we all hope our music will get attention, will be played, will get signed, but these points are often uncontrollable. Bonus – easy ways to create tracks, and multiple tracks from just one idea.

Being signed, heard, or played out at clubs should not your final destination, this is simply one stage in the every growing process of your life as a musician. The proof is, low-quality music can often get a lot of attention while some fantastic tunes are ignored and get no play time. Why?

This leads me to the second most important goal I generally work towards, (which has been written about often on my blog) developing your network. In my opinion and in one way or another, everything comes down to that. SO much more than your gear, or the number of remixes under your belt, the support you can really count on is the people around you in the long run. Your network can help push you towards making bold work and great things, to outdo yourself, to grow via collaboration and inspiration.

In a very digital age many people have become less social, which can make going out and meeting new people harder. I get that. Yet, not being part of a strong network doesn’t mean you won’t create great music, it simply means without having that support you may not be pushed to create your best music.

Lastly, finding your path is a matter of what path you actually want. This can come to you in two ways: knowing what you love, what you love doing and what you do magnificently well. Whether you believe it or not, everyone has a talent, and through work and practice, that talent can be recognized world wide. So what’s yours? Some people are amazing at creating dynamic arrangements, others at running a label. When you can connect what you do naturally well with what you love doing, you’ll enter a zone of flow where you can achieve truly great things.

My destination as a coach is that zone ~ This is where I want to be leading people to. I find a lot of comfort in seeing my clients reach that point as it truly creates a fullness and purpose to the work they’re creating, as well as my role in the partnership.

In the end, am I trying to divert them from their initial goal of getting signed to labels and touring? No, not at all. What is true is that I’m preparing them to get there by focusing on the only thing they can control themselves: their own personal growth. To tour and be signed, implies to be in control of your art, part of a healthy and strong network, and finding a flow and confidence in yourself as an artist.

 

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What Is A Mature Sounding Track?

Recently, a video artist friend of mine was critical of a clip we were watching, and I was commenting about the audio portion of the video. We were both interested in each other’s point of view to better understand what a professional in different fields felt the video could improve on.

In any domain you’ll eventually find the connoisseur, this is someone with a great depth of knowledge in his/her field, and is always searching for the best within his area of expertise. We can think of wine, poetry, painting, fields where true excellence is sought after. In any area of interest the more you are part of that which you love, the more you’ll be able to distinguish the highest quality.

People with years of experience in any field will have a much deeper understanding and perspective than those fresh to the scene. Without question, an experienced ear will recognize fine details and maturity in the music and can quickly tell if the producer has been around for a little while. This brings up the question –

What is a mature sounding track?

Sometimes I hear sarcastic questions such as “how can dance music be mature”? Different people will always have different standards, yet in this post, I thought I’d share how I perceive a song, both from my engineering point of view but also from the perspective of a label owner.

Firstly, I believe song maturity goes beyond if “it’s good (or not).”  I’ve talked about if a song is good or not before but I’ll comment again because many people confuse maturity with if the track sounds good or not. I believe it has nothing to do with that. If we compare it to food or art, highly acclaimed works are often not accessible from the general public opinion. In music, the more you discover and expose yourself to, the more you recognize patterns, ideas, clichés. To sum up a song by “this is good” has no resemblance to what the track/song may have been intended to do. You’re likely judging based on your preferences, which is biased by how you feel or what trends you are following.

The song brings to light it’s initial intention. An experienced producer will have a particular idea in mind that will be made fairly clear when he makes his song. In some cases, he may have a second purpose working within that track. What I mean here is, what the listener decodes from the song might not be what it is initially suggested, as there might be a second, hidden message behind what is going on sound wise. This depth of songwriting can play a huge factor in demonstrating the craftsmanship of the producer.

The song has a clear voice and something to say. Hence the “aha” moment or the “wow” you might have after listening to just a few seconds of a song. Sometimes the light bulb moment may come only after an exhaustive and focused listening session, or after listening to the full song several times. What’s unique about electronic music is that very often there are no lyrics, yet through the use of sound textures, melodies, tensions, and releases, a producer can communicate a state of mind and emotion that words may not be able to express. Just like the word Saudade which comes from the Portuguese from Brazil only, describes a definite feeling that other languages can’t clearly relate to. The use of certain frequencies can suggest specific feelings, and moods, quite powerfully.  I’ve always felt the title of a song is critical and provides context for the music. As artists, we have the power to shape information to make a statement, which can be very powerful when presented right.

It’s not a matter of complexity or simplicity. I’ve had someone who felt that complexity was a sign of maturity. All the crazy tricks and effects up front,  yet the thing is, with experience, you realize that sometimes doing less will often have more impact than overdoing it. Like I said above, creating a wow effect on people is something, but to capture their attention over the whole duration of a song is often a wow effect in a more subtle way.

Time invested in the song doesn’t make it mature. If you spend 5 hours in a row working on a song, you might bring maturity to the song yet perhaps you’ll dilute the original essence of what you originally heard. Over the years, I’ve noticed the significant benefits of letting a project in early development sleep and settle for a time before returning to develop it further.

Timelessness is one of the central points. Songs that don’t age and those that seem to haunt you are often the results of something very well planned or completely improvised. But in one way, this is the often the result of well-paired elements coming together in the right way. There’s part knowledge, culture, innovation, exploration, risk and good taste. The thing that is magical is when someone, no matter how experienced, gets inspired by a moment of grace and comes up with something even himself, cannot explain. That part, which is often pure intuition, is what fascinates me. It is in those moments that you get the best out of yourself.

Is My Song Good?

 

I can’t tell you how many times I’ve been asked that question, and asked myself the same thing – is my song good? With experience releasing my own records and working on amazing projects that inspire me nearly every day, I know what I like in a song to call it good or know it’s potential. But what defines that exactly?

 

I believe there are 3 ways to look at your track to determine if your song is good.

  • Your personal feeling about the track. Can you listen to your track from beginning to end with your eyes closed? This is usually what many people (myself included) do to test it, some people swear by a car ride listen. In the end no matter how cliché this sounds, what YOU think is really important.
  • Feedback from others. I’ve been talking about the importance of your network and how to connect with other producers you can trust. Share your track with 5 closely trusted people and take in their feedback.
  • Professionals’ (real world) views. If you can find one to two guys that can play your tracks in real events or in podcasts, this is will be precious feedback. Playing your music among others will make little difference truly know – perhaps one sound is too loud or the arrangements is too wonky to mix. Listen to what they have to say.

 

Sometimes a change in mindset is key to breaking through barriers. Starting today, let’s re-shape your way of making and sharing your music.

I’ve seen some interesting success behind the concept I’ve been sharing with those I coach and will share it with you in this post. Before I do that I want to say that if your intentions are to get signed to a labelposting a full song on Soundcloud is a bad idea.

Even if your song is really good most labels don’t like that a track has been available or overheard before they’ve released it. In an ideal world, labels want to be the first ones to hear you and discover you. But the truth is, we all know how frustrating it is to reach out to them and never hear back.
Posting a snippet of about 1 minute 30 (to 2 minutes, maximum) is a good and safe bet.

With this preview you’ll show what your track has going for it, and your skills as a producer will be front and center.

Why not focus on making and developing ideas of 1 minute 30 that you expose and share on Soundcloud?

If this idea sounds like a bad one to you, try this experiment for a few weeks. For sure you’ll soon see what tunes get people’s attention and make a buzz. For sure you’ll find out that your assumptions might very well be wrong. Then go revisit any of those projects that were appreciated by the most people.

 

What you are doing here is very similar to A/B testing, a commonly used process in marketing for testing out different products to see how people like one from another. In this case we’re posting music, watching what get’s more attention, focusing on what listeners seem to want more of, and then finishing those tracks.
It’s all about presentation. Dress for success right?
You can go so far as to create enigmatic, invested EP of your own with great artwork. People definitely love that kind of presentation and it WILL draw attention. In the best case scenario (that I’ve recently seen happen) a label may notice this full package, and sign the project as is. If a label comes calling be sure you make them wait too long 🙂

The thing that makes a success isn’t one specific thing, it’s the combination of various assets: doing the right thing, at the right time, presented to the right people.

If Micheal Jackson released Thriller today, the odds of that album having the success it had back then would likely never have the same impact.
Another thing that’s important to consider is the question of what are people usually looking for in a new song?

  • Quality samples, effects.
  • A good balance of new ideas with something they can relate to.
  • Overall, tight arrangements, mixdown, (this can make a difference but don’t bet on that alone to save a pale idea).

In the end, it’s most important to remember this –
Don’t let other’s decide if your music is good.
Don’t let commercial results determine the success of your track.

 

As always I want to hear your thoughts and comments about this post. Feel free to share with your friends, and leave me a comment below.

JP –

SEE ALSO : Checklist to see if my song is finished