Tag Archive for: professional development

The Dysfunction of Email Promos in Music

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In an age where technology has simplified communication, it’s ironic how it has also, sometimes, made things more complicated. Take music promotion for instance. A once curated art of handpicking who you shared your work with has been lost in the deluge of the digital age. And nowhere is this more evident than in the world of email music promotions.

For a small- to medium-sized artist like me, my inbox is perpetually inundated with promotional tracks. In fact, I’ve had to set up an email rule to funnel these promos into a separate folder just to keep my primary inbox manageable. To give you a perspective, this folder recently crossed the 13,000 mark. It’s overwhelming and, frankly, dysfunctional.

Now, let’s put this into context. I’m not even a significant player in the music industry. Major artists are likely receiving 3-5 times the number of promos I get. The question then becomes, how effective is this method when even a smaller artist can’t keep up?

One of the most significant issues is the scattergun approach. I’m flooded with tracks from genres and artists that are miles apart from my musical tastes. It’s as though having access to my email address has become an open invitation to send anything and everything my way. This mass email system means that around 95% of the music I receive isn’t even relevant to me. And this poses a unique problem, not just for me, but for musicians as well. The handful of tracks that might genuinely intrigue me are lost in the noise.

 

This situation eerily mirrors another challenge – shopping for music. For every gem you find, you’re likely sifting through a mountain of tunes that aren’t quite your style. With email promos, the haystack has just grown exponentially, making the needle even harder to find.

Ironically, in this vast digital world, in-person connections seem to be the most efficient form of music promotion. When you meet artists face-to-face, there’s a directness and specificity to the exchange. But the reality is, these opportunities are limited.

Strangely, it’s hard to admit but Spotify has been my most reliable tool for discovering and curating music I listen to. I usually find music there, then continue my searches on Bandcamp and Soundcloud. But as much as I don’t like the ethics of Spotify, if there’s one thing they do right, it’s keeping me in the loop with music I will mostly like.

 

Where does this leave us?

Firstly, artists need to rethink the blind, bulk email strategy. The objective shouldn’t be about how many people you can reach, but rather about reaching the right people.

Secondly, as recipients, maybe we need platforms or systems to better communicate our music preferences. Labels have traditionally played this role to some extent, but there’s room for innovation.

Lastly, while personal connections remain invaluable, the digital age demands better solutions. We need platforms where specificity and personalization become paramount, ensuring that every promo an artist sends is a potential hit, not just another email in an overflowing folder.

 

But I also have a list of websites that can provide help with promotion.

  1. SubmitHub: A platform where artists and labels can submit their music to bloggers, playlist curators, YouTubers, and even record labels. It’s an excellent way to get feedback and potentially get your music featured.
  2. RepostExchange: This platform allows SoundCloud users to trade reposts. It’s a way to expose your music to a new audience by leveraging other artists’ followers.
  3. DistroKid: While primarily a music distribution platform, DistroKid also offers promotional tools like ‘HyperFollow’ which helps artists to maximize their pre-save counts on platforms like Spotify.
  4. PlaylistPush: Designed for artists to pitch their music to Spotify, Apple Music, and Deezer playlist curators.
  5. Hypeddit: Helps you grow your fanbase on platforms like SoundCloud, YouTube, Mixcloud, and more by trading likes, reposts, comments, and follows.
  6. Feature.fm: It lets artists get their music into streaming service playlists, and they also provide tools for pre-saves and other promotional campaigns.
  7. Groover: Similar to SubmitHub, Groover allows artists to send their tracks to a wide range of bloggers, record labels, radio stations, and playlist curators.
  8. Musosoup: Artists submit their tracks, and curators (bloggers, playlisters, etc.) can browse and select tracks they’re interested in featuring.
  9. Promo.ly: A music promo delivery system for artists, labels, and PR agencies to share their music to industry influencers.
  10. Echio: This is a place where you can follow artists, get workshops, pay for some feedback and more.

 

 

In conclusion, while the digital age has revolutionized music sharing, it’s also important to recognize its pitfalls. As we move forward, it’s crucial to find harmony between the old and new, ensuring that quality music doesn’t get lost in the digital shuffle.

Music Related Echo Chambers

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In the intricate tapestry of music production, there’s an underlying thread that has been silently weaving its way through for years: the phenomenon of the echo chamber. Just as politics is sometimes ensnared in these chambers, the world of music production isn’t immune. While they might offer the comforting illusion of unity and harmony, these echo chambers can become a pitfall for creativity, authenticity, and growth.

Moreover, social media platforms and music streaming services with their algorithms can create a reinforcing feedback loop. An artist might gain popularity for a particular sound, and suddenly, that becomes the benchmark. New artists aiming for success tend to emulate that, leading to a saturation of similar-sounding tracks. While the initial artist might have been revolutionary, the subsequent floodwaters can drown the innovation.

In the political world, echo chambers arise when individuals surround themselves only with voices and opinions that align with theirs. In music, a similar phenomenon happens. If artists and producers only expose themselves to a narrow band of influences, it limits their growth and stifles innovation. In both spheres, these echo chambers can lead to a stagnation of ideas and a resistance to change or evolution.

For artists to grow, it’s essential to break out of their comfort zones. Collaborating with people from different genres, attending workshops that don’t directly align with their musical interests, or even actively seeking feedback from outsiders can be invaluable. A hip-hop producer might gain a fresh perspective by working with a classical musician, or a techno artist might find inspiration from folk melodies. It’s these intersections of diverse ideas that lead to the most groundbreaking music.

There’s been a huge fuss started by Guti recently about how many fake sets made by some artists have been going on for a while and to me, this is a pure side effect from an echo chamber. Artists encouraged by the industry to go with a pre-recorded show who anyone who would confront, would be pushed out of the way.

I believe the onus is on both industry veterans and newbies. Veterans should mentor and guide newcomers, encouraging them to learn the craft properly and not rely solely on tools. New artists should be hungry for knowledge, pushing boundaries, and not just following the beaten path.

Mr. Bill Masterclass @ KMGLife Inc. Youtube Video

 

This week I was watching an older video from Mr. Bill, who is a solid Youtuber with creative content and I noticed something about him that sort of irritated me. Over his video, he was explaining all kind of approaches about how to be loud and also, be cool. While I gave up on the whole debate of the loud is cool topic, i get annoyed at one thing precisely which is when someone spend time showing that his sound is cooler than my sound.

Like Deadmau5 said recently:”Who the F_ are you? The sound police?”

I understand that if you want to sound like him and since he is very confident that he is cool, then it makes sense but in a world where trends flashes so quickly, I believe that Mr. Bill is probably looking at this years old video and probably think that his newer sounds are cooler. Don’t get me wrong, I’m not trying to put him down because I love his sounds and techniques, but not to the point of putting other genres or sound design down. I want to remain far from a competitive mind and his view could encourage that mindset.

If you’ve been reading this blog, you’ll know that I prefer having a much moderate approach to understanding sound. I prefer remaining open.

Calling some sounds cool or others not, creates duality. And that creates echo chambers, hierarchy, ego boosting. So I prefer nondualism (advaita).

At its core, non-duality emphasizes the interconnectedness and oneness of everything. Translated to the realm of music, it suggests that genres, styles, and techniques are all part of a vast, interconnected web of musical expression. Rather than pigeonholing oneself into a single genre or style, a non-dualistic approach encourages exploration across musical landscapes. By seeing all music as interconnected, producers can cross-pollinate ideas, techniques, and inspirations from diverse genres, leading to innovative and fresh sounds.

A significant barrier to innovation and growth in music can be one’s ego. An inflated ego might make one resistant to feedback, reluctant to explore unfamiliar genres, or even dismissive of new techniques. A philosophy that promotes selflessness can help dissolve the ego, allowing the artist to be more receptive to external influences, feedback, and collaborations.

 

1. The Allure of the Echo Chamber

 

On the surface, there’s undeniable allure in surrounding oneself with like-minded enthusiasts, especially when one embarks on the journey of music production. The initial phase is fraught with uncertainties and questions. In these moments, having a community that echoes your tastes and preferences is undeniably comforting. The conversations flow smoothly, validation is often just a nod away, and a bubble of shared enthusiasm and aspiration forms.

However, beneath this surface of congeniality, a subtle drawback emerges. When we insulate ourselves within a particular genre or style, the nuances of that very style start to become our universe. And while it’s essential to understand and master a niche, the danger lies in becoming so immersed that we miss the symphony of diverse musical expressions outside.

 

2. The Downside of Self-Referencing

 

As a music label owner and sound engineer with over two decades of experience, I’ve observed an interesting pattern. Artists and producers, particularly when starting, tend to lean heavily on references that mirror their own aspirations. This is entirely natural. However, when these references are flawed or limited in scope, the resultant art can lack the depth and polish it might otherwise achieve.

A case in point: I recently mastered tracks for a techno artist. His reference tracks, though popular, had many inherent issues. This artist, having always been in his echo chamber, hadn’t realized the potential flaws. But once I introduced him to more diverse, quality references, it was like a revelation. Suddenly, he could perceive the richness and depth his tracks could achieve, and the difference was palpable when played in a club with a top-notch sound system.

 

3. Breaking Free with New Tools

 

The world of music production is ever-evolving, with tools like Izotope’s recently released Ozone version offering fresh perspectives. Such innovations are a boon, not just for their technical prowess but for their potential to act as doorways out of these echo chambers. By leveraging the new features and capabilities they bring, producers can explore uncharted territories, challenging their ingrained notions and biases.

It was interesting how tools like Ozone (Version 11 came out this week and it’s really well done – I don’t even understand how they keep improving it!), while designed to improve the mixing and mastering process, can also inadvertently perpetuate these echo chambers. In the hands of a novice, presets and popular mastering chains can quickly become a crutch. Instead of learning the core principles of mixing and mastering, many young producers just slap on a preset, thinking that’s the ‘industry standard’. These tools, if used without proper understanding, can contribute to a homogenized sound in the industry.

 

There’s no denying that the familiarity of an echo chamber offers solace. But for an art form as dynamic and ever-changing as music, these chambers can sometimes stifle the very creativity they aim to foster. It’s imperative to recognize when we’re in one and muster the courage to step out. Only then can we truly hear the boundless melodies that the world of music has to offer.

References From Clients And Exercises

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When it comes to making music or mixing, you sort of need to start somewhere and to get inspired by others if often a good way to get started. There’s a lot of misconception on how to use references. While I covered that in a past article, I thought I’d go deeper on the topic. 

 

While there’s no right or wrong way to use references, I often use references for one thing in it. It can be a sound that intrigues me, a type of sequence, rhythm or concept that tickles my brain into trying to reverse engineer it. While I can most of the time understand what is going on, it doesn’t mean I can reproduce it as is. Some clients that I coach became really good at reproducing what they hear, sometimes with my help or not.

 

But the idea is to try something out and be open to where that will bring you next.

 

While I do a lot of production from clients, sometimes people wonder what others are into, who are the artists to follow but also, who are the artists that I personally follow for my own inspiration.

 

Many times, I have clients who start an idea based on a reference but they struggle to get it “right” as they want. I give here a few things to check first in order to get things started properly (in other words, this is where clients fail).

 

Load your reference song in Ableton (or other DAW) and you may solo it at first to be able to compare it to your project. I would advise to lower the volume of your reference as it may be mastered while yours isn’t.

 

There are a few initial points to consider:

 

  1. The tone: Use either an FFT analyzer (SPAN from Voxengo is free or Fabfilter ProQ3) on the master to see if the tone is similar. Is the curve similar or different from you

 

  1. Root Key/Scale: You can use a Key detector on your reference to see what is the root key and scale, then check if yours is set properly. While you don’t need to have the same as your reference, some clients don’t realize that their different elements are not in the same key. This will often translate with the feeling that the song doesn’t feel one or perhaps, that is sounds off. Note that it might sound off if you were overexposed and then you got used to it but for a fresh pair of ears, it might be awkward sounding.

 

  1. Speed and rhythm: Find the BPM of your reference and try to match it to yours. What is the time signature.

 

Lately I’ve been enjoying Decoda as a full analysis software. You can do so much with it as well as extract melodies in midi. I find it essential to work with demanding clients.

 

When it comes to artists my clients love the most, I compiled a few and will drop a few words why they are loved.

 

Ricardo Villalobos

Not a surprise here since he’s one of my favorite artists and a lot of people come to me know that I spent decades understanding his unorthodox style and can explain how certain of his songs are made. Love or hate him, that guy has certainly develop his own persona when it comes to production and his music composition is always opening new grounds to what you can do in music.

 

 

Things he has inspired us: 

 

  • Making super long tracks with more or less structure can be fun.
  • Leaving your songs sloppy has a more human side.
  • Combining really weird sounds all together can work if you keep some elements one can refer to.
  • Not afraid to sample obscure records as the main idea of his songs.

 

Ricardo is known to have a huge collection of modular synths but compared to many people who have a lot, he records new tests weekly so you can see the wide array of his tools. 

 

Exercises related to studying to his music:

 

– Use VCV to try the modular thinking he use and randomize some elements for madness.

– Polyrhythms are the key here with uneven time signature. Also look into Euclidean rhythms.

– Ric uses a lot of granular synthesis on percussion instruments or synths.

 

Vid

 

 

This is another that is often referred to as a reference. People love the simplicity and yet complex songs he makes. As opposed to Villalobos, his songs are quite polished and organized.

 

Things he has inspired us: 

 

  • Atmospheric techno is quite fun to make and is both exciting, while meditative.
  • Lush pads over field recordings are hypnotizing.
  • Dark tone gives a more mysterious vibe.

 

Exercises related to studying to his music:

 

  • Collect field recordings and ambient space sounds such as a restaurant or a church inside.
  • Grooves and beats that are groovy are worth being studied and I often recommend looking into pre-made loops and then copycat them. Removing a lot of the sustain of percussion to keep them short really helps having a minimal house feel.
  • He often doesn’t have bright elements and keeping sounds low will give a mysterious vibe.

 

Pablo Bolivar (Or Dub Techno)

 

Since I have a long background in dub techno, I get a lot of questions on how those pads are made. While it is not necessarily complicated, it still needs a bit of tweaking because what makes the dub techno pads captivating is the always moving side of them. That is coming from modulation or automation. Pablo does a great job of picking some nice sounds, pads and beautiful, lush melodies which makes him a reference for a lot of clients.

 

Things he has inspired us: 

  • A lot of classic dub techno has a 1 or 2 notes melodies, going full on minimal. Pablo brings in simple melodies but more complex than 2 notes which gives it memorable moments. 
  • Super clean production and mixes. Nothing unnecessary is ever added.
  • Just like Vid, his approach to have dynamic ambient makes it enjoyable for relaxation or dancing.

 

Exercises related to studying to his music:

 

  • Use a key root with a minor scale. Minor chords as well to complement the melody. Most of his melodies are 4-5 notes maximum. Consider doing chord progressions.
  • Use field recordings to complement the melodies.
  • Percussion are fairly straightforward here and repetitive. It does a fine job.

 

J Dilla

I wouldn’t say that anyone contacted me to make music exactly like him but I do have some clients into lofi hip hop, which in my opinion, is a derivative from J Dilla. He’s from the MPC generation where people would sample records and then play with it. His album “Donuts” is considered an innovative album for hip hop and is worth listening to it.

 

Things he has inspired us: 

 

  • Sampling blatantly and being bold about it. Sample some music from any source and use short notes of it, either to make your hook or to put an accent on whatever is happening. 
  • Go short. Learn to make songs that are under 3 minutes long. A challenge for techno but for electronic music, it’s an exercise that forces you to be straight to the point.
  • Exaggerate on swing for your percussion. Try to push it to the max to see what happens. 

 

Exercises related to studying to his music:

 

  • As stated above, those learning are also things to try. But I would recommend digging some records at a second hand shop and sample obscure parts.
  • Use a midi controller like the PUSH or with pads and try to manually punch in your beats.
  • Within a clip, play with the warp points to create weird stretches and elastic beats.
  • Slice up beats and reprogram them into a new patterns.

 

Fred Again

I’ve lost interest in pop music years ago and commercial electronic music has always been something I stay away from. But Fred Again has been impressing me for how he makes music and of course, for the end results. The thing about his music is that it’s basically the typical approach from any commercial, standard structure music that is made and good tastes is what matters here.

 

This means understanding chord progressions and working with key/scale is going to be the main focus. Using plugins like Captain Plugins suite will make a huge difference unless you have a lot of patience to learn music theory.

 

There are no shortcuts to this kind of music. But the tools you can use will make it easier.

 

His recent album with Brian Eno is what made me appreciate him. 

 

Daft Punk

 

I’ve been following the pair from 1995 until their separation. I don’t think there’s been many music acts that had the impact over their career like these guys did. It’s mostly due to their desire to innovate but also to take ideas that work really well and pull out some solid ideas to give it a new twist. 

 

In a past article, I was stating that there are 2 main modes when it comes to working on a project: you might want to repeat an idea you love from a song or artists vs you might want to innovate something from what you do.

 

The things I’ve learned from working with clients who want to get inspiration from them are mostly about, once more, digging for samples and then play with them. It’s sort of like what we covered from Dilla, but with a faster pace and 4/4 time signature. There was a point where the French Touch house/disco was all rage. That music was about using a sample with heavy filtering and the classic pumping/ducking effect. This technique is still used nowadays but with a bit more control where you perceive it less.

 

Besides filtering, some notable effects they use that you can explore today: Bit crushing, tape saturation, vocoder, heavy chorus/phaser. They also love a good 909 kit.

 

And to finish up, who are my personal references?

 

Ada Kaleh, Gigi Masin, Jan Jelinek, Rhythm and Sound, Vladislav Delay, Ricardo Villalobos, Matt Dear, Lawrence… but way too many to name.

 

The Benefits Of In Person Sessions For Music Production

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As technology advances, it has become easier for musicians to promote their music and connect with people online. However, meeting people in person can still provide better chances for long-lasting work relationships. Music festivals provide a unique opportunity for musicians to connect with other artists, label owners, festival staff, and industry professionals.

 

I might sound old here, but the only thing that I think made a huge difference for me in my career advancement was that I had the chance to go out every week for years and meet up with a circle of people that I could share with. In that circle would be music producers but also, non musicians that would attend regularly and with who I could connect about music, what they love and see how music was impacting them. That community all grew together, supported each other and everyone got a chance to have some success. For a while, Montreal’s scene was recognized as very prolific and I’m pretty sure that meeting everyone on a regular basis made a difference.

 

One thing about being with people in events is related to having common peak experiences. Those create meaningful connections, something that people talk about years after. I sometimes hear people in a restaurant talking about past restaurants and not really commenting on the present moment. Same for events. 

 

A peak experience is a term used to describe a transcendent, ecstatic, or otherwise profound moment or experience that can involve a sense of unity, oneness, or connection with something greater than oneself. This concept was first introduced by humanistic psychologist Abraham Maslow in the 1960s and was later popularized by other psychologists and self-help authors.

 

Peak experiences can occur in a variety of contexts, such as during artistic or creative pursuits, spiritual or religious practices, sports or physical activities, or even in everyday moments of connection with nature or other people. They are often characterized by feelings of euphoria, awe, and deep insight or understanding.

 

Some common features of peak experiences include a sense of timelessness or time dilation, a feeling of being fully present in the moment, a heightened sense of clarity and perception, and a sense of personal transformation or growth. Peak experiences can be transformative and have a lasting impact on a person’s worldview, values, and sense of self.

One peak experience for me that I’ll never forget was a night I heard Villalobos play at Club Der Visionaere. He was just from another dimension and the people I was with were all listening, looking at each other in disbelief. There was no one talking as I often see in clubs.

As a musician and artist, one thing that you want is to design such an experience. To go out is one way of living the way people do as well. This makes important connections.

 

Here are three important reasons why in-person contacts are impactful for musicians.

 1. Building Trust and Personal Connections

Meeting someone in person builds trust and personal connections that are difficult to establish online. By attending music festivals and other industry events, musicians have the opportunity to shake hands, share stories, and make personal connections with other artists and industry professionals. These personal connections can lead to long-lasting work relationships, collaborations, and even friendships.

2. Opportunities for Collaboration

Music festivals bring together musicians from different genres and backgrounds, creating opportunities for collaboration. By meeting in person, musicians can discuss their music and explore possibilities for future collaborations. They can also exchange ideas and learn from each other, leading to creative breakthroughs and new musical styles.

3. Gaining Exposure and Networking

Attending music festivals and other industry events provides exposure and networking opportunities for musicians. By meeting industry professionals such as label owners, booking agents, and festival staff, musicians can gain exposure and potentially secure future gigs and opportunities. Networking is also an essential aspect of building a successful music career, and in-person events provide a great opportunity to expand one’s network.

 

“The Circle of 5”

 

The concept of the “Circle of 5” is important for musicians who seek validation for their music. Having a diverse set of contacts that can provide feedback and support can help accelerate the validation process and move the musician’s career forward. The five types of contacts are as follows:

  1. Close Friend Non-Musician – This person provides an outsider’s perspective and can provide honest feedback on the music’s appeal to a general audience.
  2. Close Friend Musician – This person is familiar with the musician’s style and can provide constructive feedback on the music’s technical aspects.
  3. Music Producer with Similar Production Experience – This person can provide feedback on the music’s production quality and offer suggestions for improvement.
  4. Someone from the Music Industry – This person can provide insight into the music industry and offer advice on how to navigate it.
  5. Mentor – This person is an experienced musician or industry professional who can offer guidance and support to the musician.

Having a circle of five contacts provides the musician with diverse perspectives and feedback, which can help them refine their music and move their career forward. It is essential to build relationships with these contacts over time to ensure their support and continued input.

Too often I work with emerging artists struggling and most of the time, what I see, are people who don’t go out enough to meet other.

 

My tips for best impression in festival:

  1. Contact people with the objective to get to know them, not to tell them of a business agenda.
  2. Be yourself, let the ego aside. Don’t talk about your achievement and what you do best.
  3. Don’t prove anything, avoid confronting people on things you disagree with. Sometimes if you meet artists you love, it doesn’t mean you are on the same page. No need to tell them.
  4. Be generous and adopt a listening role. People tend to appreciate others who pay attention to them.
  5. Have trust that meeting people, even if it doesn’t seem to bring anything, is the right thing to do and that it will pay off on the long term.

 

Conclusion

 

While technology has made it easier for musicians to promote their music online, in-person connections are still valuable for building long-lasting work relationships. Music festivals provide a unique opportunity for musicians to connect with other artists and industry professionals, leading to collaboration, exposure, and networking opportunities. The concept of the “Circle of 5” is also essential for musicians seeking validation and support for their music. By building relationships with these contacts over time, musicians can refine their music and accelerate their careers.

 

How To Compose With Consistency

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I’ve always been interested in the restaurant industry and particularly with the whole process of how they give awards like Michelin Stars. There are a number of criterias that will define if a chef will earn one and I find there is some inspiration to take from those points to apply them to one music producer’s work. While there’s no written notes on what the criteria are, what we do know is that there are key points such as ability, quality, and the chef’s personality. However, one that really stands out is consistency.

 

This is a common shared topic with clients of mine. Everyone pretty much dreams of finding a formula that will make sure each song is good and that each time they hit the studio, something worthy will come out from the time invested. There are straightforward ways to make sure we get there but there are also some points that I will explain that might be a bit unsettling.

 

Managing Expectations

It’s always a bit hard to talk about expectations with clients. There are a few points to keep in mind when it comes to that. First, many people are passionate about music in the first place and rely on that hobby for multiple hopes such as, acceptance and validation from their community or other hero producers of theirs. This alone creates some big goals, which creates stress that can glitch creativity and productivity. Same for other producers who have released some music and feel a pressure to do more, but they’re facing some tensions towards what they do: feeling of being inadequate, hitting technical limitations, unfair comparisons to others, etc.

I personally don’t really believe that having constant positive sessions from the studio, where you are 100% happy with your music, is humanly possible. For those who do, I would also question how much fun that is since in the long run it can be really stressful and tiring.

 

So rather than having perfect consistency in music, I think it’s better to change the approach to defining what your victory conditions are. In the Definition of Done article we covered how to set yourself clear points to know you’re done with a project while accepting how many imperfections you can live with. But victory conditions are slightly different, yet, also similar.

 

So for instance, I used to know some professional musicians that were forcing themselves to go to the studio everyday and make one song minimum. Since I worked with them, I had the chance to listen and I had to say I thought the songs they showered me were interesting about 5% of the time (there were a lot of them). We talked about it and realized not only was he not happy about the situation nor the outcome, but he also realized he was just not achieving anything he hoped for. So we worked together to shift his workflow and expectations.

I proposed my non-linear music making technique where he would work on several tracks at once instead of one song at a time. I also talked about what he loved doing so we can make sure that part would be at least 50% of his studio time. In his case, he loved sound design and creating new songs which are perfect. I showed him that music can also be about that and that making music is an important part of music making but it is not the only part of it. Starting new songs is, to me, just as important as finishing them. The more you start one, the better the odds to really create solid and original ideas. Then you harvest the best ones to turn them into a song. We also revised different ways to do sound design and techniques to try.

 

This changed a lot the outcomes of his music and the quality of the following tracks got much better, even if the pace of them coming out got a hit. This is why I sometimes encourage people to focus on tracks made per season instead of days, or weeks.  

 

Victory Conditions

We all have different conditions and there’s no real best way to do this but I find that victory conditions should be different than releasing goals. Some people feel victorious if they get their album out after months of work, but soon they want more of it and then they face a return to the studio that feels like a pain. In my case, after years of experience, I find that my victory conditions has boiled down to having a blast when I’m in the studio, even if that implies working hard on solving issues.

 

This implies two different things: First, there is a part of me that is there to solve issues, install gear, create an environment that is workable and fix details to ensure all is well. Second, I have to prepare for my conditions by making sure that I have all the necessary skills to make music. So, if in a Definition Of Done, we set the points that would make us see we’re done, in the Victory Conditions, we establish what is needed to go there and what is also to make it possible. 

Since for me, it is related to fun, I had to reverse engineer it. 

 

That implied that I had to look back at a really fun session and see what happened to make it work, and to enjoy it. More often than not, while a session can be ruined by technical problems, it’s clear that some sessions in the studio should be dedicated to preventing issues, but also, some other sessions would be dedicated to practicing a technique or new concept, so that when I hit the zone, I have all on hand.

 

So what about you?

 

In the development of an artist, there are numerous stages and phases. You might be in one that is so challenging that the fun doesn’t happen too much. It might be because you feel overwhelmed by a specific issue, some software limitation, lack of knowledge on a topic and aiming for fun might seem a bit of frustration. The thing is, if that can help, I have to say that there has been many years in my life where I accomplished so many things without knowing much and that the more I knew, the more I slowed down. I often say that it’s important to finish something and learn rather than chase perfection.

 

In other words, whatever you are struggling with might actually be a distraction. There are a lot of things to learn on Youtube and if you can’t find it, there are always people to help – that includes me. You don’t have to stay with a problem for long nowadays, compared to times before the internet’s abundant tutorials.

 

Perhaps you can create conditions where you work on a few things at once, small things and try to make the most of that.

 

Quality Control, being practical

We talked about the philosophical and workflow part of this topic but what about the technical side of things? What are some of the main elements that do maintain consistency between songs?

 

There are multiple points you could use a checklist. After years and years of working on music, I do see correlations between songs that manage to get some kind of success. I won’t dive into the promotion, releasing and anything unrelated to production though because that’s a bit of a rabbit hole which changes every 3-6 months. I can’t follow.

 

In music making, I feel there are 2 types: commercial and artistic.

 

By commercial, I don’t mean it in a derogatory way. I’m basically relating to music that is intended to be pushed for sales. If you make music and want distribution, there are chances the distributor might turn it down if they consider it will not sell enough. This is a norm for P&D (press and distribution) deals, because the distribution is basically covering the costs and will expect a ROI (return on investment). In my book, if you make music with the idea to make sales, it is mostly and clearly commercial (eg. we’re producing it in a sales angle). 

On the other hand, artistic music might be simply digital or released at the expense of the artist, without distribution and there is very little expectation of sales. This kind of music is often a bit more edgy, abstract, risky, not following many rules and has a bigger chance of not being able to be fitting any rules.

 

If we compare that to a restaurant, the commercial one is often knowing what sells and will feature a direction, style with some star dishes that people want each time they visit. The artistic ones would be a restaurant where they change the menu each day and take risks. 

They both need consistency on a number of things: fresh ingredients, recipes being respected, taste being coherent on each serving, temperature, etc.

 

It’s pretty much the same with music as well. There are certain criterias you can follow that will ensure that your songs will always deliver. Sometimes it might not have the same punch but if you cover the basics, you’ll have for sure some coherence.

 

Here are the criterias I have in mind:

 

  • Solid hook, main idea. What makes the reason for a song to exist is that you found a solid idea you want to share a story about. That’s how I see music. If you think of traditional music, people write a story and that will be the main idea. For electronic music, more than often there will be no vocals so the sounds and ideas are your story. Don’t make songs for the sake of it (note: I encourage people to make music for the sake of it though, which is different). Find an idea and build a story about it. It can be a sample, a pattern, a fun sound… There’s no rule here but to find one thing you want to listen for 3-6 minutes and really push forward that idea. 

 

  • Song in key, scale. This might sound weird, especially for people making atonal music or industrial techno who use a chromatic scale, but making sure all your elements are in key will give the song a much more wholeness to it. Not all songs follow one but having a coherent harmony will please many people, especially if in a specific genre, some scales are respected. Optional point here would be chord progression. You don’t always need one but if you have one, make sure that it is solid and coherent. Often when I give feedback to people who are starting in music production, I notice they aren’t respecting this basic point and once they do, they really bring it to another level already.

 

  • Rule of thirds in arrangements. This is a bit of a concept I bring up in feedback where I explain to producers that if they divide their song in 3 sections, they all should have some variation, to give the listener a sense of evolution and to keep the attention. If you understand the listening experience as a challenge of keeping attention, you know you need to bring new ideas, but not too much. The rule of third never fails. If you compose pop or anything needing a structure, keep that in mind as well.

 

  • Flat mix, coloured master. Clients don’t always understand what a good mix is. If you keep your tone flat but work with an engineer that can color it to match similar songs on the market, you’ll most likely always have a solid, enjoyable song that can compete well. Also, a flat mix means that your elements are not too all over the place, which is important.

 

  • Avoid masking, phasing. This is more technical but if you have a busy mix where many elements are used, you’ll most likely end up having a muddy mix. I won’t go into how to fix this in this post and you can google about it but keep in mind that it’s essential to quality.

 

  • Get Feedback. Show it to people you trust and ask for specific feedback. Otherwise people will say its cool. Be technical about what you need from them.

 

  • Get help. I don’t understand why people want to do everything themselves. It’s basically setting you up for average music. You’ll learn yes, but why not become a master at making music you love doing and get a master to help you mix so you get the most of it? It’s like, if you want to make a sandwich but you want to make the bread yourself, mayonnaise from scratch, grow the veggies, make the cheese, etc. Yes you can, but you could also buy the best ingredients possible and have a killer sandwich too.

 

  • Quantity for quality digging. If you see each song as an experiment to learn something new or master a technique, you can speed up your process and make more music. A good way to keep up with quality is to producer many, many songs and then trim down your output to the ones you know are shining. The more you finishing music, the more you’ll develop skills, which make sure the following tracks are better quality. Then when you can pick what you share abroad, to the outside world, they’ll only see quality.

 

If you cover these points, you’ll most likely have something you’ll be proud of and when you share a song, people will know what to expect from you, even if you take risks, creatively wise.

 

Common Beliefs and Misconceptions about Music Production

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Perhaps you’ve been making music for a little while or you’re completely new to it, perhaps on the verge of jumping in this as a new hobby, and you have this overwhelming feeling of being overwhelmed or lost. Let’s be fair, some hobbies are easier than others to start with. Maybe you’ve tried DJing and you saw how fast it is to get into it and then tried producing and found it to be a steep learning curve. Therefore, I thought I’d write about the different challenges people face when they start and the workaround or strategies that I give to students in order to get through the difficult emotions. 

 

Common Beliefs and Misconceptions about Music Production

 

There are so many different misconceptions about our passion that it’s a bit difficult to list them but I’ll try to debunk many ideas that confuse people I work with.

“Electronic music is easy to do” or a variant, “If you have everything you need, then it’s easy to do.”

 

This is honestly the one I debunk on a regular basis. I often also argue with strangers about it and I gathered so much theory. So to start with how easy it is, that’s absolutely not true. I’ve explored making music for 30 years and  there are still times where I’m not totally sure what I’m doing. Also, I learn something new every single day I practice. 

 

Do I need to know everything to make music? No, absolutely not. I’ve been able to make over 20 albums and on some of them, I was just scratching the surface of what production is about. 

 

The idea that it’s easy comes from the idea that compared to someone who grabs a guitar and performs music theory, rhythms and all that is related to music perfectly is harder, that’s something not everyone can do. On the surface, technology has democratically opened music making by making so many tools, software, and hardware that can let many do more than anyone could, 30+ years ago. It doesn’t mean it’s easier.

 

If you want to make a loop and play music, yes, it can be similar to video games and that part is honestly where most of the fun is. Anyone that wants to go deeper will soon feel like that will not be enough and want more.

 

This is where the second variant kicks in, with the idea that you need something else to do that. You’ll also be exposed that you need something from all the ads we are exposed to or if you talk to other producers, they’ll quickly tell you all the things you need… Which is a bit of a trap.

 

I’ve said it many times before, but to do music you basically, at minimum, need one device that can make a sound(mobile phone, tablet, hardware, computer) t and something to listen to (headphones, speakers). That’s really all you need. 

 

When I tell that to people, I often then get the famous “I knew it was easy!” response. 

 

That’s when I drop the bomb. 

 

Oh yeah, it’s easy… You’ll just need to understand the basic theory of sound design, signal flow, music fundamentals, engineering, storytelling, and perhaps also recording too, to name a few. So then again, it’s confusing because as a newcomer, you might be aware of how little you know and this triggers confusion and frustration. 

 

So this is where there’s a paradox. On one hand, everything is there, but it doesn’t mean that you’ll know how to get your way through to achieve what you want to do. 

 

My approach is simple – it’s about convincing  anyone diving into music  to start with little steps. I saw many people wanting to learn how to play piano and some of the first exercises they’ll start with is to get familiar with hands on the notes, play around with scales, and basically just practice going up and down the keys. If you learn piano, this is what you expect to do at first because it’s the basis of playing. 

 

When it comes to electronic music, people are all over the place. They want to make a song, they want to make music like an artist they love, they want to try this and that… So much to do and there’s not much of a methodology anywhere so people try things and it often fails.

 

So, more myths follow.

 

“You make a song by starting from the beginning and then finish it”

 

This one is probably the most damaging of all because it puts people in a workflow that is counterproductive, alienating and just not fun at all. If you are familiar with this blog, you’ll be familiar with my idea that making one song at a time is one of the worst ways to work. So perhaps let’s think about what it means to you to make a song, or what a song is supposed to be.

 

For some, it’s a little story, for others it’s an experiment, or it can be something for a DJ to play. The thing they all have in common is that they have a beginning and an end, plus some ideas that evolve (or not) in the middle. Some songs have one idea, others multiple. But what this means is that each song needs at least one idea. This is where music starts, by finding ideas. That means you can probably listen to music you like and love something in it. Perhaps you want to sample something from an old record or just want to write notes of a melody yourself.

 

I usually stress the importance of finding ideas as one of the main things to do because it’s not hard to do and because it’s fun. The other thing I tell people who start is to spend countless hours in their music software and not have any goals other than to basically test everything with intense curiosity and openness. The more you are goal driven in front of something you don’t understand, the more you might be lost and lose interest. One of the main conditions for finding flow in an activity is to do something that seems doable but a bit challenging while having fun. 

 

Exploring, getting familiar with your software, and doing little experiments is where you start.

 

Here are some little projects you can do if you’re really new to it:

 1- Drag a song or samples you like in your DAW and play with it

chop it, add effects, stretch it, pitch it up or down, destroy it wildly and see what happens. Note what you do and be aware that certain tools bring specific results.

 

 2- Spend time playing 1-2 notes on a keyboard and listen to the results.

This means, test all the synths you have, samplers. Play long or short notes, and see how they behave. Record the notes and try to record the sound, destroy it.

 

3- Be responsive instead of curating.

One of my approaches with music is to pick any sound and have the attitude that if someone paid me $1000 to do a song with this, what would I do?  The problem for many people is that they have access to way too much and they’ll spend the entire studio session searching for a specific sound they’ll never find. This makes you creatively lazy. You’ll learn more working with something crap  than searching for the perfect sound. You might actually learn how to make sounds you love by goofing around.

 

If we agree that ideas make songs and that you like specific ideas, you need to practice playing to gain ease, spontaneity and control in order to eventually make your own ideas. This is why I invite people to play with what they have to become fluent. 

 

So, to sum it up:

 

To make music you don’t need a lot.

There’s a lot to know but you don’t need to know everything to have fun.

If you have fun, you’ll want to spend time exploring.

Remain curious of what you think is useless or too complicated.

Exploration means practice.

Practice brings new ideas. 

Ideas can be turned into songs.

It’s easier to get the most out of a sound than searching for the perfect one.

Simplicity is sophistication.

 

Making music is about having fun. If it doesn’t feel fun, you’re not seeing it from the right angle.

 

Last belief that causes harm:

 

“I have great ideas in my mind but I can’t put them all together in my songs”

 

Anything one has in mind is wonderful but once you try to replicate it, things are never really exactly the same as what you’d expect. In years of making music, I never really was able to translate my inner world to sound. Perhaps if you’re a singer or folk artist, this is easier but in the realm of electronic music, things are completely different. You can have a nice melody idea but you’ll need the right sound. You might have the right sound, but then the melody might not fit. The more you chase something abstract, the less grasp you’ll have on what you actually control.

 

There’s a vast number of elements that can really cloud your judgment and to chase something, always brought me frustration. I sometimes had way more fun working on simplistic ideas than going for a very ambitious project. It doesn’t mean that you have to stop yourself, but it’s important to understand where you stand, technically, and operate with your current skills.

 

Someone was asking, how do I make very long techno tracks like some artists do? My answer was, don’t do that. He was surprised and disappointed. My explanation was that it’s more important that he becomes really good first at doing what he’s doing now. Then you expand and do something a little more challenging once your basis is solid. I explored longer tracks once I managed to make solid 6 minutes ones, then moved to 8, then 10, and then up.

 

Bonus tip here:

 

“My friend told me this software is crap”

 

I could have added a lot of quotes here but my point is that many people will tell you what their experience is, and how they came to some conclusions but in the end, it’s just someone’s perspective. I’m always a bit cautious of people telling me to not do something (especially if I never asked for advice) and will be more curious of people explaining how they managed to do something I like. Many people have self imposed rules that are super weird, not backed by anything technical. Many times I heard some bogus claims that some software wasn’t good enough (FLStudio, for instance is often put down)  or that a plugin isn’t for music, while I know so many people that made amazing ideas with the most ridiculous setup and ressources. It’s not what you use, it’s really what you do with it that matters.

 

Are Albums Still Relevant?

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Are albums still relevant? Ok, that’s kind of a loaded question, because yes, I think they still are. There’s been a trend in the last four years, where people are saying that “the concept of the album is dead, no one listens to albums, blah blah blah blah blah.” I hear this all a lot. If you look at the current trends, it makes sense: you look on Spotify and a lot of people release EPs and singles because it’s the surest way to game the algorithm to get plays.

However, the concept of singles and EPs bores me to death. Like, I hate it. When I see a song, I’m like, “Oh, I want to hear the album it’s coming from.” So I go and check and quite often, it’s a single. This turns me off so much that sometimes I get angry. It’s like the artists have lost their balls, for lack of a better term. It’s like they’re being dictated by the capitalist system that says that putting out singles is the most efficient way to market their art. I think that’s a problem because artistry and capitalism rarely go hand in hand. When I see a single, all I can think is, “Where’s your artistry? Where is your vision? Where’s your soul? Is that all you have to say?”

To me, I find that albums are narrative. When I go watch a movie like Doom, or Star Wars, it pisses me off a little bit because there is no climax, instead, they hold you in suspense for years waiting for the next flick. Personally, I would rather see a movie that is five hours long instead of three movies. This is why I love series where they release all the episodes at once, like on Netflix. I know that it’s long enough that I’m going to become invested in the characters, and by the end of it, I will feel like I lost friends, and have experienced something.

To me an album, especially long albums that are an hour long at least, I find that it’s like a window to the artist’s studio. I feel like I’m peeking into the studio and I’m hearing the music he’s been working on in the last six months or year. Sometimes you listen to the songs and you feel like the artists went through different life-changing experiences, or experienced inspiration from a certain artist, and then they came up with an artistic response to their influences like they’re trying to make a statement within a specific culture.

I find that as artists and musicians nowadays we need to step up, and we need to be assertive in the way we expose ourselves in the music. If that means that we’re going to have an album with only two solid songs, where the other ones are experiments, then so be it. There’s a certain romanticism with an album where you’re relieving the artist of the pressure of coming out with the best side of himself for singles every time.

Additionally, with albums, I like the fact that you can sit with an album and you can listen to it on shuffle and have a different story each time. Sometimes I’ll do this for a week straight and marinate in someone’s creative potential. 

Another thing that I love is when an artist has multiple albums, and sometimes you listen to one and you’re like, “Wow, this sounds completely different, but I see a relation to the previous one.” It’s nice to see the evolution between the two. 

I like listening to albums, because I want to hear the music you did in December, for instance, even if it’s not perfect. I love that. That’s why when I make an album I typically make it in a day or two, in order to collect the thoughts that I was having at that moment and time. 

Typically, I never spend more than an hour and a half on a song, which a lot of people think is crazy. When people ask how I write an album so fast, my response is pretty straightforward – I have an efficient workflow. Now, that doesn’t mean that I only work on music for hour and a half increments. The work goes in beforehand, making sure that I have all the elements that I need to create an effective mood board.

Since I spend time getting all my samples and sounds in order when I make a song, I know exactly what I want, and I add the stuff around it from my template. And then I continue what I did in the previous one, and once I’ve finished that one, I open the third one, and so on and so forth. Then by the end of the day, I have a ton of new songs.

Some people will ask me, “How do you jam if you don’t have a bunch of gear – it’s a pain to MIDI map everything every time.” Well, if you’re using Ableton, it’s called Ableton Live for a reason. Use the session view, and start clicking clips you have loaded – you don’t need anything fancy.

I also have another student who just sings into an audio clip and then converts that into MIDI using the option in Ableton. It wouldn’t translate perfectly, but that was part of the fun of it all – it created restrictions.

Also remember, you don’t have to finish a song in one go – you can work on multiple songs at the same time. When you’re feeling stuck on one, just start another one, or open a previous project from that thought.

Another key to making albums quickly is to make it a habit. Prince was recording a few tracks a day, and now there’s a library of music in his vault. Ricardo Villalobos is the same way – he typically doesn’t spend more than a day on his songs. He just jams. A big part of this motivation comes from success, however, in order to be successful in this day and age you have to break through the noise, and releasing a ton of stuff is a good way to do that. Success, just like output is a grind, never forget that, but with it comes a lot of personal satisfaction.

The Problem With “Good” Music

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Here’s the problem with good music – it’s subjective. One person’s idea of a “good” song is certainly different from someone else’s unless they come from a similar cultural background. And even with a shared cultural background, people still differ between what they think is good and what isn’t. This is similar to people calling music “interesting.” 

The term interesting is subjective as well. What is interesting to me might not be interesting to you. For instance, I could enjoy a technical aspect of a song that someone who doesn’t understand that technical aspect might not care about.

Art Is Often Philosophical

The foundation for this article all started with a client of mine who came to me and asked if I could make his song interesting, which perplexed me, since as I said before, what’s interesting to me might not be interesting to someone else. This led to a debate about if it’s really the mandate of the artist to be interesting. Is it the artist’s fault if the music isn’t “interesting” enough? After all, music is subjective.

For instance, some people absolutely hate the music that’s on the radio, but if you’ve ever run a club, you know that it’s your Top 40 nights that are going to make you the most money. It’s reasonable to assume, that to the patrons, there is something about the music that makes it “interesting,” or else they probably wouldn’t be there. Sure, it might not be the music itself, but it could be the purpose… the intention.

I got the sense that my client doesn’t appreciate philosophical debates as I do, so they may have just been annoyed. But that’s what had me thinking about this article, because when people come to me and ask for me to make their track “interesting,” or “good,” I would like to have a reference to show them to help them describe what they really mean. So that’s what this article is about – giving people the tools to objectify something that is inherently subjective.

 

“Interesting” Is Intentional

Instead of interesting, it’s best to describe a context and/or an emotion that goes with it. Maybe you want the song to be exciting, emotional, tense, or have a narrative flow. Perhaps you imagine it in a soundtrack to a movie, or you want it played in a club. These will have different technical and compositional elements, which segment into their own specific terms.

For instance, if you want a song played in a club, that’s going to require more compression, and often more density so that it can keep up with the loudness of all the tracks it’s mixed with. However, if you want it to be in a soundtrack, it will be more transparent, and use frequencies that don’t clash with whatever it’s being overlaid with, whether that’s dialog, or foley sounds in the film, etc.

Also, the length of the song will matter. If someone comes to me and say, “I want a radio-friendly song” and they give me an 8-minute song, we have to figure out how to isolate 5 minutes of it for a radio version. We may even have to add other compositional elements to so that there is a congruity to the song when we reduce it that significantly.

Nowadays, whether we like it or not, social media runs everything around us. There are tons of DJs who get gigs because they have a great social presence, rather than artistic output. That means, in order to compete, many artists who do have a sizable artistic output still have to do stuff for Instagram, or TikTok. And if it’s good for TikTok it might not be good for Spotify. I was reading an article about making music that grabs attention in the first 4 seconds, and if they don’t do that, then it will fail on places like Instagram Reels and Tiktok. Once again, these are things I need to know in order to make it “interesting” for those contexts. 

 

The Axis Of “Interesting” Music

The aforementioned thoughts are best explained by an axis, I think. This axis is pretty arbitrary, as it’s my own personal one, but I think it does a good job illustrating the intention of music in general.

The axis is a pie chart of purpose, emotion, and technicality. Then somewhere surrounding that pie chart is distribution. 

When all of the elements are congruent, then magic happens. If they are off-kilter, there is a good chance it won’t sound right.

Purpose is the context: is it meant for the club, is it meant for at-home listening, is it meant for a movie, etc? Emotion is the existential part of it; it’s the part that makes it feel human. If it’s too emotional, then it may not develop, or it may seem campy, or annoying. Technicality is the musicianship and the engineering on it. While you want it to be technically sound, if it’s too technical, like a Dream Theater album, then it might sound emotionless, or pretentious. However, if there is too little technicality, then it might sound sloppy. Having a balance of these to fit your goal is the key. 

Sometimes songs are “purposely” untechnical. These are the songs that might sound kind of jangly or have poor mixing, but you can tell, based on the style of music, that this may have been intentional. Take “lofi” music for instance – it’s purposely mixed weird.

Or sometimes, things are purposely overly emotional in order to illustrate a point. Maybe it’s part of a skit for a campy comedy/parody about romance or something of the sort. That is bound to need an overly emotional track. 

However, what all of these examples have is a purpose, which grounds them.

Distribution is the final part. Is it going to be on vinyl, or is it made for TikTok? If it’s on vinyl, then certain mastering will be required. Also, you will need to consider the length of the songs as it has to fit on the grooves. 

If it’s TikTok, as I mentioned earlier, you have to grab their attention in 4 seconds, or else it won’t carry on the algorithm properly.

 

Attention Matters

Right now, one of my projects is to create a 12-hour long ambient album. Do I expect it to be intently listened to? No, it’s background music that sets the mood. 

The idea came from these playlists, or stations, that I leave playing for an entire day because it’s a presence that isn’t actively listened to. It’s more an atmosphere rather than for attention. 

There are different levels of attention: passive (background), attentive (stopping what they do to listen with care), critical (either people who are trained with music theory/engineering listening for flaws). It’s up to the artist to set that intention.

 

What Is Your Intention?

A label once asked me for “good music” and I was like that doesn’t make any sense – I don’t go into the studio thinking I’m going to make “bad music.” I try to make something that is meaningful – that’s all

At the end of the day, the question is: what are you chasing? Are you chasing appreciation, artistic integrity, or attention? You can’t have all three, because you can’t please everyone. But does that really matter?

Is It Best To Produce One Style, Or Many?

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Why do people keep producing the same kind of track when there are others who have a wide palate of styles? I’ll admit, I’m a victim of the former. I’ve been producing the same type of music forever. Sure, often they sound different, but overall, I use the same formula and workflow, which translates into a bunch of songs that sound somewhat identical. This results in some people questioning why I don’t expand my palate. 

In response, I try to break out of the mold and create something entirely different. Then, the people who listen to me because of my consistency get annoyed and start complaining. There is no victory here, which is why I always suggest just making music for yourself. At the end of the day, the best thing you can do is be satisfied with your finished product. However, let’s explore the advantages of disadvantages between the two.

 

Producing A Similar Sound

Ok, let’s first talk about making the same song over and over again. In an era of algorithms and playlists, this is a sensible approach if you want to build a brand. With streaming, listeners have infinite choices nowadays. They can go on Spotify or YouTube and build their own playlists that fit their mood. And when they want to augment their mood, they often go and grab songs from familiar artists that satisfy that emotion. If you’re an artist that produces a bunch of different styles, they may not go check out your new stuff, because they know that it won’t fufill that emotional anchor. However, if you have a palate of sounds, tempos and styles that fit into a similar trope, then listeners can reliably count on you to produce something that satisfies their need. 

 

The Benefit Incremental Improvements On A Sound

Another reason for producing similar-sounding tracks is because the artist wants to keep on improving on something. Often they believe if they keep on working in the same vein that their tracks will get progressively better, which may lead to some sort of breakout moment. If they decide to take a tangent into other realms, then that may cause them to lose sight of that goal. They may even start making more predictable, cookie-cutter stuff since often when artists explore new genres, they start watching tutorials that thousands of other producers have watched. Often, this regresses their sound, when by staying the course it may have led to new, exciting sounds, even if they fall inside a stereotypical frame that they defined throughout their years of producing.


What To Do With All Of These Similar Tracks?

When you have 100 songs and they’re all the same, what do you do? Is that a waste? If you release all these 100 songs, you’ll burn yourself out because not all are worthy of release. I usually recommend making bundles of 3 or 4 and seeing which ones work by passing them to DJ friends who can play them. They’ll let you know which ones work, and what doesn’t. 

Also, don’t forget to store all of your projects. You never know when you can go back and finish a track with the new skills you have acquired. 

 

How To Change Your Sound, Without Becoming Cookie Cutter

However, there are ways for producers to keep a template and still change their sound. For instance, they can change the key. Each key has a different mood associated with it, and while the timbres and samples may be the same, the new pitch can redefine the emotional impact. You can still retain the mood that listeners expect if you switch the key to something harmonically relevant to a previous song’s key. Just check the Circle of Fifths to find out what works harmonically.

Another thing composers can do is time signature changes or add polyrhyms in their music. In dance music, it’s often hard to do something outside of 4/4. Sure, there are some tracks that work, like Jon Hopkin’s “Neon Drum Pattern,” which is in 5/4, or the rave classic, Jakatta’s “American Dream.” However, those are a pain to mix, and are a rare breed of dance songs. What I suggest is things like using triplets, or doing things like making your song half time or cut time. Another thing you can do is make your rhythm 4/4, and your lead 6/4, since they are both common time. However, if you don’t care if your songs are mixable, feel free to make songs in 9/8 or 17/4. Who cares? Like I said, it’s about feeling satisfied with your music, and nothing else.

 

Producing Many Different Styles

Ok, so let’s talk about artists who have a bunch of different styles. I would also say that I do this too, as I release dub techno, minimal, ambient, and more. However, with my sound, it all comes from a similar root, as I mentioned before.

Then there are artists that are all over the place, and cannot stay tied town to one process. A good example of this is the band Underworld. You might now them for their song Born Slippy, but they are way way more than that. They were originally an ‘80s rock band that evolved into the techno juggernaut that we know today. However, if you go through their catalog, you will hear many genres of music. There is house, techno, and breaks, for sure. But there are also ballads, and ambient pieces. Sometimes there are big beat songs as well. Then occassionally, they’ll return back to their roots and make a more rock oriented song. 

Another good example is Radiohead. Pretty much every album they change up their style. Ok Computer does not sound like Kid A, Kid A does not sound like In Rainbows, In Rainbows does not sound like King of Limbs, A Moonshaped Pool does not sound like King of Limbs. This process all started with Kid A when they wanted to make an anti-album that was intended to alienate their fans by switching things up dramatically, replacing drums with drum machines, guitars with synths, and normal vocals, with distorted ones. In other words, they were sick of stardom. But that backfired, and it became arguably the most critically acclaimed album of that decade.

 

Having An Artistic Signature To Tie It Together

However, if there is one thing that Underworld and Radiohead have in common is that they have an artistic signature, whether they like it or not. With Underworld it’s the timbre of the sounds they chose, paired with Karl Hyde’s spoken word vocals. With Radiohead, it’s the production veneer and Thom Yorke’s distinct crooning. This keeps the fan grounded in familiarity, even when the styles change. 

 

We Live In A Different Era

Keep in mind that Underworld and Radiohead are from a different time though. They existed in a time when I believe labels were looking for artists that pushed the limits of their creativity. Nowadays, with algorithmic streaming, labels are often looking for consistency, because they have artists put into boxes that they can market to said demographic. If you’re going to take this route, you may have to self release, or do a lot of research in finding a label that still has this old ethos. 

Frank Zappa has this great interview where he laments that cool kids running labels ruined artistic expression. He says that in the ‘60s, the reason why so much amazing, forward-thinking music broke into the mainstream is because the label heads were just old businessmen who didn’t know anything about music. They were like, “what do I know? Put it out, see what happens.” Then some of those records had great success, so they hired young, long-haired hippies to come in to advise. Those hippies became smug and decided they knew what was best, because they had taste, and thus began the decline of forward-thinking music, because often, they had no idea, despite thinking that they did. 

This has progressively became worse, and now these label executives have developed formulas for what should be released and what shouldn’t. Luckily, we live in an era where self distirbution is possible, and with the right marketing, and luck, you really never know where your multigenre music can go.

 

Whatever Route You Chose, It Doesn’t Matter 

Whichever route you choose, there is no right and wrong. Releasing the same sort of song can be fulfilling from a commercial standpoint, but from an artistic standpoint, it can become dull. Chances are most musicians are not going to be touring with thousands of adoring fans, so it might behooth you to make whatever you want, rather than trying to placate a potential audience. But, if you have a sound and know how to market it, then by all means, refine it. God knows that’s what I did. But I also expanded into other genres too. So perhaps, somewhere in the middle is a solid approach

Do You Love Your Track? Or Are You Just Overly Committed?

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  • The creative process involves a lot of fantasizing. You fantasize about the reaction you’ll get from crowds, and the reaction you’ll get from promoters. You fantasize about the reaction you’ll get from their creative peers, and the reaction you’ll get from your friends. Perhaps the person you have a crush on will like it. Perhaps you’ll get it signed to the label of your dreams, and it will break your career as a musician. This often creates a deep level of love for your track. 

However, the caveat is that many people feel this adoration in that euphoric phase of composition, where you’ve discovered an amazing loop or a basic structure of a song that enraptures you. 

This is that moment when you pull the hammer back on the metaphorical pinball machine and bounce your idea into the summit of the board, where it starts bouncing off the bells, whistles, and fixed, flashing bumpers, sending it careening into a space of infinite possibilities. 

Then after a while, it slows down, and you begin to see that the ball is falling deeper and deeper towards your flippers and that if you don’t hit it just right, you may destroy your track forever.

This is that moment of self-reflection and doubt that most creatives have. It’s in this period that you might think that you messed the whole track up by adding a part that doesn’t elicit the same joy as before, almost like chasing the high the first time you took a drug. 

The problem is that you’ve committed so much time to this track that you may be convinced that it’s still incredible, and become stubborn about any suggestions. 

Or it could go the other way, where you’ve committed so much time to this track that you feel like you need to do something with it, but you don’t love it like you used to. There are solutions to both conflicts, resulting from the same emotion – love for your track.

 

A photo of Ableton next to a cup of coffee.

 

A solution to loving your track too much

This is a hard one because people often get stubborn about their art. They love it so much that they can’t absorb any feedback or rejection from their peers about it. Often that’s because their love for it is built on the cognitive heuristic of commitment, rather than them actually believing it’s an incredible track. 

Therefore, often this fallacy is built on eggshells and critique may seem like a personal attack, and therefore the creator protects it from opinion and rejection, lest they be rejected too. This sometimes leads to people not putting their track out at all, always “waiting for the right moment.”

The way to get over this fear? Truly don’t give a shit what other people say. Most great artists didn’t. We always hear stories about the albums that critics lambasted or art that sat obscurely for decades before being dusted off and appreciated. Or there is the opposite, where their art’s controversy was appealing to some, and appalling to others, creating a maelstrom of press. 

This is what happened to John Cage and Karlheinz Stockhausen, who made some of the most challenging music in modern history, where to this day most people don’t understand it. But they are both considered important in the canon of music. 

They knew their music was threatening, but they probably didn’t care, because they thought it was important, and thus put it out there. 

If people want their music to get out there, especially if they still hold onto the original fantasy of other people listening to it, then they need to put it out there for critique. Whether that’s your friends or a marketing campaign that goes out to media contacts and DJs, you’re going to feel rejection, even if it really is brilliant. That’s because music is subjective. 

 

A photo of Deadmau5, who understands that his love for his tracks can often be misguided.

Credit: Wikipedia

A solution to not knowing if you still love your track

If you got to the point where you can put the song out, but are still having doubts about it, keep in mind that you really have no idea how it will sound to others. Remember, when you first started the track, there were elements about it that sent your brain bouncing off the proverbial pinball machine. Therefore, there is a good chance that other people will love it too. 

Deadmau5, love him, or hate him, knows how to finish tracks, and has released some of the most seminal modern rave anthems. With his hit, Strobe, he was having this conflict. He liked it enough to finish it, but not enough to be confident with it. 

Since his label hadn’t seen anything in a while, he decided to send it over to them, suggesting that it could be a B-side to a record; another piece of content to whet the appetite of his fans. Then, to his surprise, it blew up in 2009, right at the advent of the EDM explosion, helping to propel his career into the stratosphere. 

If you listen to Strobe, you might be able to see why he wasn’t confident in it. It’s at least two minutes longer than any other song on the album, clocking in at 10:33, and it takes a few minutes before the kick drum comes in. It’s not necessarily a radio anthem. 

But believe it or not, people like challenging music, because it gets them thinking.

A less mainstream example of this is from one of my clients who had a song that they sent me that I thought was pretty good, but they were having doubts about. I was like “Look, how about I send it to some labels and see what happens.” 

So I sent it out to some labels, and it didn’t just get signed, it got picked up by a bunch of different places. They were having doubts, and their doubts were squashed when it became as successful as anything else they’d released.

You also don’t know who tracks are going to resonate with. While they might not vibe with your primary (often fantasized) audience, they could resonate with an entirely new audience. 

A good example of this is a client of mine who sent me over some ambient tracks they made, which was surprising based on his previous work. What was also surprising is that they had all these Indian-sounding names. 

Well, it turns out those Indian names were actually holy words in a religious sect, and when people searched for those on Google in regards to the sect, their songs would come up. With this, their music, in a way, became holy music and ended up performing better than any of the other, more branded tracks that we worked on together.

 

A Note On Expectations

As I get older, I realize that the desire to be understood, or liked by others is a trap for the creative process. The real joy should come from if a song is technically solid, or if you changed your style to something that you’ve never done before. These are both something to be proud of as they show an improvement in your abilities as an artist.

I like to think of each track as journaling, and it’s a capturing of an idea, rather than trying to make something that will please thousands of people. The most frustrated artists are the ones who have high expectations for their music and where it goes, the least frustrated are the opposite. 

A note on collaboration

As many of you know, I do track finalization. Whether you do it through me, or another session musician, I think what I’m about to say rings true for both. Basically, I only like to work with people who have a realistic expectation of their art or don’t view me as some sort of savant. Just like they have high expectations for the track, they might also have too high of expectations for the session work, especially if they have both. Because whether people realize it or not, they might have subconscious ideas of how their track should go without consciously knowing how it should go. 

Then when I or anyone else goes in and makes edits, these sorts of clients expect it to sound like something completely different. Also, if they’ve heard a track a couple hundred times, any alterations to it are going to be glaringly noticeable, and might not jive with the congruency you have programmed in their head. Therefore, if you have these sorts of expectations, it’s best to forgo them, as they diminish the creative potential of a track. Remember, it took something like 27 people to write “I Feel Love” by Donna Summer. Did they all agree? Did it diminish the value and impact of the track?

The best people to work with are ones who are about a 6 or 7 out of 10 on their love for their track. These people tend to keep an open mind.

 

A photo of someone listening to a track. Don't listen to your track too much or else you might love your track artificially.

 

Difference Between Art Music And Commercial Music

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I often get asked what the difference between art music and commercial music is. And while there is a lot of subjectivity in music, I think I have a pretty good answer for it. 

Before I get into it, I would like to note that all musicians are artists. However, there is a difference between art music, and commercial music.

People have different reasons for why they make music. Some do it because they want fame, or at least relative fame within their niche or region. Other people do it because they have an insatiable desire to innovate. And when they innovate, they often take risks.  And it’s this risk that separates the two.

I would hypothesize that the majority do it for somewhere in the middle, where they desire to be noticed, but at the same time have an innate desire to create something groundbreaking. Then from that middle, it skews to either side, depending on the individual. 

While it is possible to be artistic and commercially successful at the same time, often one has to make concessions depending on what their motives are.

First, let’s define what I mean by both.

 

Commercial Music

In my mind, commercial music doesn’t necessarily mean Top 40. There is tons of commercial music that you will never hear on pop radio. But you may hear it on a genre specific radio station. And to get on these stations, typically songs have been focus grouped to hell; where consultants, and market research have determined what the winning formula is for a song. This could be length, song structure, instrumentation, and lyrical content, among other factors. 

In other words, it’s template, or formula based music.

Since this is primarily a dance music blog, let’s concentrate on techno. If you look at the Beatport Top 100 Peak Time Techno songs, the prevailing techno sound nowadays is 130 BPM +/-3 BPM. 

They all have some sort of “DJ intro” for easy mixing, usually a kick drum, or repetitive synth line. Additionally, their breakdowns happen at roughly the same times – 2 or 3 shorter breakdowns in the first half of the song, followed by an extended buildup and breakdown somewhere in the final third of the song. 

There isn’t much variation in the composition, because it’s music designed to be mixed by DJs, and the second you change up the composition, it becomes harder for a DJ to mix.

Basically, this sort of music, no matter what the genre, is designed for people to understand quickly. 

a wav file illustrating the difference between art music and commercial music on beatport. a wav file showing how underground music can still be commercial music on beatport. a wav file illustrating the difference between art music and commercial music on beatport.

Music Can Still Be Commercial, Even If It’s Underground

So you made a Rominimal track, which is undoubtedly an underground genre. However, underground doesn’t mean it’s not commercial. If it’s a Rominimal track that follows the same formula as what came before it, borrowing sounds and structures from groundbreakers like Raresh, Petre Inspiresu and Rhadoo, then chances are it exists to be sold to other Rominimal DJs, rather than the art. A producer who is taking an artistic approach would take the Rominimal framework and turn it on its head, just like those three pioneers did when they reimagined Minimal.  

 

Art Music

Art music is music that doesn’t try to be anything else, more or less. It’s music that comes from a place of authenticity, rather than a desire to be heard, or understood.  It involves unconventional song structures, reimaged timbres, like a trash can lid for a snare, stream of conscious lyrics, odd time signatures, key changes, etc. In other words, art music takes risks.

The Balance Between Art and Commercial

One thing to note is that art music can also be commercially successful, and even sound popular. There are plenty of uber successful artists whose music is artsy. Classic examples include The Clash, The Talking Heads and Pink Floyd. More modern examples include Radiohead and Billie Eilish.

So, what makes these musicians art focused, rather than commercial?  While they have their commercial hits, these aren’t what define their entire catalog.

Classic Examples

Pink Floyd, with their hit “Money” is in ⅞ and uses extensive folly sounds. However, this song is probably played thousands of times a day and has been for almost 50 years. It’s this time signature, and use of sound that is the difference between art music and commercial music.

A photo of losing my religion's artwork. It's a stellar example in how the difference between art music and commercial music can be thin. An image of Money's artwork.

Another good example of this is “Losing My Religion” by REM. There is no discernable chorus in this song. It’s only verses, with a repeating melody. It also heavily features a mandolin. However, this is still one of their most popular songs, despite it kicking convention in the face. When evaluating the difference between art music and commercial music, looking at the structure is a good place to start.

Modern Examples

An example of a modern art pop song is Blood Orange’s “Uncle Ace.” What’s interesting about this song is that it sounds like something that would be written by Prince. It also has parts that sound like a chorus, but in reality, it has no chorus. 

The song structure instead goes intro>verse>bridge>verse 2>bridge/hook>pre-outro>outro, with no part being discernible similar to each other besides maybe the verses. Once again, it’s this structure that empathizes the difference between art music and commercial music.

Screenshot from the music video for Billie Eilish's Bury A Friend. Album art for Blood Orange's Uncle Ace.


Another contemporary artist that does artistic commercial music is Billie Eilish. Her hit, “Bury A Friend” is a shuffled, syncopated song that samples a dental drill, Easy Bake oven, glass and a staple gun. Its song structure is equally as odd. It goes hook>verse>pre-chorus>drop>hook>verse 2>alternate verse 2>bridge>pre-chorus>drop>hook. Most modern songs with that level of fame are verse, chorus, verse, chorus, bridge, chorus. 

In electronic music, art music becomes a little more apparent than most. Good examples are Aphex Twin, Squarepusher, Arca, SOPHIE, and Burial. However, they are all successful, and this is often by design. 

 

What Makes Art Music Successful?

 

Popular Themes and/or Lyrics

The late SOPHIE is a great example of this. One of her most popular songs, “Immaterial,” is almost an off kilter tropical house and reggaeton song. However, it’s peppered with atonal sounds, and vocal yodels. Ultimately it’s a pretty jarring song. However, the song repeats the same simple lyrics over and over again, and those lyrics are about materialism, something we can relate to. Additionally, it uses R&B, auto tuned vocalizations that are common in contemporary pop music. 

Same can be said for artists like Arca. While most of their music sounds like an ambient, distorted dystopia, the beats are largely hip hop beats. That’s why they have worked with mainstream artists such as Kanye West.

Standout Marketing

Good examples here are Boards of Canada and Burial. Both have cultivated a sort of mystery around their work. Neither perform live, and while their identities are known, they are shrouded in mystery. Take Burial for example. Even when he was up for a Mercury Prize, his identity was still speculated. However, despite being up for one of Britain’s most prestigious cultural awards, his music was hardly pop. It was lo-fi, future-garage made from samples from YouTube videos and video games. Placed up against songs at the time, it sounded thin. But that didn’t matter, because of the questions around his identity.

Boards of Canada are all about mystery as well. When they released their latest album, Tomorrow’s Harvest, they built a cipher for fans to figure out, slowly revealing details and further ciphers until fans realized it was a new album. 

Having Commercial Success And Then Doing A 180

The best example of this is Radiohead. They blew up with their post-grunge, Brit-Pop single “Creep”, which followed traditional song structure. They then followed that up with their album, The Bends, which featured the similarly Brit-Pop-esque song “High And Dry.” Then they started to get bored. 

Their next album, Ok Computer, still had its rock oriented structure, but started to rely more on timbre, and texture instead of traditional rock sounds. They introduced more pedals into their array, and concentrated on using the studio as an instrument, taking cues from early British artists like The Beatles. They even had experimental vignettes such as “Fitter Happier,” a jarring, Speak-And-Spell driven, ambient hellscape of a track that criticizes the numbing of society by commodities and pharmaceuticals. 

While Ok Computer had one foot in commercialism, one foot in experimentation, it was with Kid A that they went a full 180, replacing guitars with synthesizers, drum kits with drum machines. Their songs started to have less of a discernable structure, concentrating more on themes, and timbre. However, Thom Yorke’s voice still remained a constant, allowing their previous fans to find grounding in their new, forward thinking sound. Sure, it alienated some fans, but Radiohead still continues to release albums, and sell out stadium tours. If you want a good example of a song off this that sounds like one of their more commercially viable rock songs but in reality has a complex, and unique arrangement, check out this video about the arrangement of “How To Disappear Completely.”

Intention Matters In The Difference Between ARt Music And Commercial Music

Ultimately there is no right or wrong way to create; it’s all about your intention. If you want to make music that’s easy for people to understand, so that it gets wider acceptance, then you should absolutely do that. This is probably the most surefire way to make money as a musician, and you will ultimately have more people listen to, and appreciate your music. You may even find some fame.

If you want to make abstract, ambient, noise music, go for it as well! There is no shame in that at all. You are making art for art’s sake, and nothing else. You are being true to you, and nobody else. While you may not find fame and fortune in it, you may at least feel creativity fulfilled.

Just keep in mind, while it can be done, it’s hard to square the two. So when creating, it’s all about your intention.

Electronic Music Coaching Lessons

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There is this attitude in electronic music that if you share your secrets and techniques that somehow an essence of it will get lost, and some of the magic will dissipate. Additionally, people may take that advice, utilize it, and somehow outgrow and surpass the teacher. And nobody wants to feel like they dug their own grave. This philosophy about electronic music coaching took me some time to overcome, and I’m glad I did. 

Instead of the relationship between teacher and student becoming parasitic, instead I have found it to be purely symbiotic. Sure, some students have surpassed me in many aspects, but I find that they are reciprocal about their newfound knowledge. Now I have many people who are happy to help me with aspects of music making that I don’t enjoy doing as much as they do.

A photo of George Martin coaching the Beatles.

George Martin helping The Beatles. He would have been excellent at electronic music coaching.

Success Takes A Team

As I’ve harped on in previous posts, it makes sense to delegate some of the tasks of your music making, as this is what happens in every other genre of music, yet, for some reason, seems to be stigmatized in electronic music. Think about it, The Beatles had George Martin, Miles Davis had Herbie Hancock. Michael Jackson had Quincy Jones (as did Frank Sinatra). It doesn’t make you less of a musician to be the teacher and embolden your students; it empowers you and propels you to greatness.

That’s why, around Spring of 2016, I announced on my Facebook page that I’d do free electronic music coaching to anyone who would come to me. Back then, it was just a pure invitation to share my knowledge to people and using Mailchimp’s newsletter technology, I was hoping I could send emails to people and guide them in exercises. 

Initial Experiments In Electronic Music Coaching And The Lessons Learned

My initial attempt kinda failed pretty quickly as my lack of understanding of the email technology drove some of the participants mad and I had more damage control to do than coaching. So I closed that option and decided to open an electronic music collective / Facebook group with a precise goal – to provide a safe space for anyone who was unsure about their music before posting it publicly or sending it to a label. Of course, any question would be welcomed and we would have a hive mind to answer questions from various people.

As I’m approaching 5 years of free electronic music coaching, I’ve learned a lot from this. From giving feedback and to seeing mentees grow into solid musicians, these are the scenarios I saw play out.

Common scenarios In Electronic Music Coaching

Pretty much everyone who came to me to get some help had one thing that was blocking them from something. A minority would come to perfect their skills and some would come to have guidance in different situations but in the most part, people come to me because they’re blocked. In our electronic music collective, the more specific questions are usually searching for a specific effect used to replicate a sound or getting feedback on a song. These are quickly answered by the community that share a few ideas and hints. Often, it might not be exactly what the person needs but it often guides them down a path that may lead them to something more proactive.

However when doing one-on-one electronic music coaching, I often am presented with the same problems:

  • People who are experiencing a major writer’s block and are feeling helpless.
  • Aspiring artists that have worked really hard and are feeling stuck, not seeing improvements.
  • People who have the loopy syndrome, having countless loops but not being able to finish songs.
  • People who have deep love for what they create and are stubborn about any criticism, or conversely, they have intense hate towards what they create, and beat themselves up over it.

How Evolution Impacts Knowledge

If you look in hindsight at what happened in the world of electronic music production in the last 20 years, the software world paired with the internet has made it much simpler. 20 years ago, we were limited to a few resources and we’d always be in stasis waiting for our answers to come (if they ever did). We are now living in a world where we are constantly having our attention pulled in multiple directions, with each direction espousing that “this is the true way,” when there is rarely a “true way” for anything, especially in art.

It’s these conflicting statements that seeds a ton of doubt, or unnecessary confidence in their practitioners. This doubt, or this overconfidence that my one on one sessions seek to remedy. 

There is nothing wrong with being confident in your work, but overconfidence creates barriers to learning, and conflicts with progress. Sometimes I wonder why these people want electronic music coaching at all, but the fact that they get it, shows they at least have a conscious understanding of its importance, even if their subconscious confidence conflicts with it. 

Conversely, the doubt that many musicians have creates a similar problem. They may be in coaching to become more confident, but their lack of confidence results in that sort of barking little dog syndrome, where any bit of critique damages their already delicate creative ego, even if they consciously know it’s necessary. This can be likened to something like physical therapy; it’s going to hurt to walk again if you broke both your legs, and you’re going to hate it, but you know it’s necessary.

Successful Students

After coaching for over 15 years total, I had noticed that some people did better than others. At the beginning, I was working with a plan, and would teach all the people the same things but I quickly adapted that because it was not working well. Some were learning fast and would provide some interesting challenges or questions while others had some of the same questions but were always struggling on basic issues.

I understood one thing which is, you can’t really teach electronic music theory and music production training from a rigid approach because what makes it successful is to understand someone globally and then, as a team, find strategies to build a routine and work habits. More importantly, I tried to help the person find its own way of learning through the internet jungle.

Here are common points that people who succeeded had:

  • They had a clear direction: People that I see with a clear intention and direction, such as “wanting to sound like X”, are the easiest to guide. If you have a target and goal, you can always try to push what you do and technically study how it is done with music you have on hand.  With my help, we can reverse engineer some songs and try different things. Once that target is mostly reached, what’s interesting is how it leads them elsewhere. The fact that they know how something is done allows them to discover other artists or songs that are itching their curiosity. But working with targets, is always a clear indication of improvement.
  • They showed consistency: Anyone who works on a regular basis, over a constant time, has shown great improvement. More than people who started really strong but couldn’t keep up the pace. Working hard isn’t always smart. It’s more about knowing what you can do and try to consistently learn something new, practice it and then putting it into context of a song.
  • They asked a lot of questions: Often creative success and inquisitivity go hand in hand. Asking for advice and technical guidance is a must if you wish to go far. You can do everything yourself but you’re not giving yourself the chance to grow adequately. Even if someone thinks otherwise than you, there’s some part of his view that can be useful.
  • They stayed humble and always wanted to learn. If you come with the idea that you’ll learn something everyday, you won’t be stagnant in whatever you do and will always be looking forward.
  • They were not afraid of rejection and criticism. Because each song is an experiment in itself and anyone’s point of view is arbitrary.

electronic music coaching photo

Struggling points

These are individuals who have been facing a number of problems in the learning and while have learned a lot and improved much, they unfortunately haven’t rolled out as much as they wished. These are what commonly hinder them.

  • The student focuses on the success of a specific song.
  • They work in a linear fashion and won’t change.
  • Insisting on doing everything themselves.
  • The musician is often convinced they know more than they do.
  • Their expectations are set really high.
  • The belief that hard work brings success is deeply ingrained in them.
  • They see music in a hierarchical way.

 

What I’ve Learned In Electronic Music Coaching

The Latin proverb docendo discimus translates to “by teaching, we learn.” These are some of the lessons I’ve learned by teaching others.

Free isn’t always a good thing

If you give something for free, it doesn’t always have value. Free advice is cheap advice. Unless people pay for it, there is less of a chance that they will anchor said advice. Not saying that giving free advice is bad; that’s what these blog posts and the group flourishes on. It’s just that they can be easily dismissed. However, if you paid for advice, there is a greater chance that you implement it.

Consistency is key to development

Think of it like training for a sport. If you are training for a marathon, and decide to take a month off, you’re going to have to spend time ramping back up to that level. Additionally, the longer you put something off, the more chance you have to disregard it.  

Not be afraid of making mistakes

The comic strip artist Scott Adams has a really poignant quote about mistakes in the creative journey. He says, “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” I find this statement to be very true. Many of my favorite parts of my works have come unintentionally, or are a result of seriously messing something up. 

Bob Ross would have been great at electronic music coaching.

Being part of the community

No man is an island. Civilization was built by teams, and communities, not individuals. Teaching has allowed me to be part of a vibrant community, and for that I am extremely grateful. It has taught me at least as much, and provided me as many resources, as I have provided others.

Other Benefits of Electronic Music Coaching

Since my music is pretty esoteric, I learned over decades of performing that the people who attended my shows were cut from a similar cloth. They were musicians, and sound designers, eager to absorb some of the essence of the performance in order to translate it into their own creations. 

This gave me the realization that in order to grow and keep my fan base engaged, I had to give the people what they wanted. Therefore, electronic coaching became not only empowering creatively, it became a solid marketing channel. 

If you’re interested in becoming part of our community and getting some free coaching, join our electronic music collective, Pheek’s Coaching Corner. We also have a bunch of tutorials on YouTube as well. If you want more personalized coaching, I offer that as well.

How To Communicate With Audio Engineer

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how to communicate with audio engineer photoOne thing that I love doing is to work with unestablished artists. It’s why I have Pheek’s Coaching Corner, and it’s why I price my services at a reasonable price. Working with new artists is fulfilling as I often find artist’s earliest work to be their most creative, and raw. It’s in these musicians that you find stuff that can be truly seen as original, having the vestiges of being an entirely new genre. It’s this sweet spot that exists before they start to become either derivative of their own work, or pivot to fill more socially acceptable shoes. However, unestablished generally means inexperienced in the rest of the music industry. There are certain things that both artists and engineers should understand while working together, simplified by good communication. If you are able to put things in a language the engineer understands, your experience will be much smoother. In this guide, I will provide tips, tricks, and methods to make this process as seamless as possible. Therefore, here’s how to communicate with audio engineer.

First, it’s necessary to lay out what a mixing and mastering audio engineer does and does not do.

 

What An Audio Engineer Can Do

1. Their Job Is To Facilitate And Mediate

People come to someone like me to either get guidance, or have access to a set of tools that they would otherwise not invest in. At my disposal are a bunch of plugins, and hardware that are specific to making sure things sound great, and translate well across as many mediums as possible. Additionally, I have access to creative tools that artists may not even know exist, yet could be applicable to their sound.

Additionally, artists come to me to get advice on where to go with their sound. Do they need additional elements to fulfill its intended purpose? Are they having writer’s block, or their skills limit them in what they want to do next? It’s my job to find resources that will help them reach their goals. These resources are something that I will touch on later in this article.

2. Their Job Is To Understand The Genre They Are Working With

how to communicate with audio engineerNot all genres are the same, and they require different equipment. If you were to record a cowboy outlaw record, it’s probably not the best idea to go to a micro house producer. However, I have had rock bands come to me because they wanted their album to sound electronic in nature, despite it being a rock album.

If you were to come to me as a micro-house producer, I’ve been in this genre for a while, and have a lot of resources. Therefore, it’s easy for me to tap these, and find things like reference tracks, or communicate with other artists who have tricks to help your track get to the next level.

Additionally, this genre understanding allows me to reverse engineer aspects of the music, and apply it to your track. Having a problem with simulating a certain textural effect that you heard in a micro-house track? Chances are I know how we can get pretty close to that with the resources, and experience I have.

Additionally, we understand how to reign in things like low-end if you are creating a song that you expect to be spun in a club. Remember, you’re competing with common frequencies of another song, like the kick, or the hi-hat. It’s good to know how to moderate these things for a club environment, and that’s where engineers come in.

3. Audio Engineers Understand The Technical Aspects Of A Release

Do you know how many LUFS the loudness of a track bounced out of the limiter needs to be to normalize correctly on Spotify? How about SoundCloud, or Beatport? Each platform has different loudness variations in their codec, and often if your tracks aren’t uploaded with these standards in mind, then there can be translation issues. This is where audio engineers come in. We understand this boring, uncreative stuff, and how to achieve it in the mix and master, so you can concentrate on being creative. Then again, if you want to learn, we can also play the role of instructor.

4. We Help Accent The Best Parts

Let’s say that you have a killer bridge. We can recognize this, and help bring that out in the mix, or even add elements that will help it transition better into the next part of the song.

 

What An Audio Engineer Cannot Do

1. An Audio Engineer Cannot Please Everyone

Perception is reality, and some people have different perceptions on what things are supposed to be. Especially when dealing with their art. With audio, producers often get married to their sounds, thinking that they should be specifically in this spot in the mix, when, in reality, it probably won’t translate the way you want it to. This may come from hearing said sound over and over again in whatever room, or on whatever medium they were listening to while they were making it. However, in a well treated room, with calibrated equipment, or conversely, in a club with a good, or poor sound system, it may not translate exactly how you anticipate. Some people are more judicious about this, and accept the reality. However, some you just can’t please. So is the way of the artist.

Therefore, I take the approach that it’s best to do the least amount of damage possible to a track, while still allowing the frequencies to properly breathe, and translate to whatever medium the artist imagines it being listened to on.

This is why it’s important to know how to communicate with audio engineer, so we can both come to a mutual understanding through the techniques I will discuss in a bit.

2. Audio Engineers Can Never Say What Does And Does Not Sound Good, Artistically

Kind of expanding on the idea of doing as little damage to a track as possible, it needs to be noted that like all other art, music, and sound is subjective. Sure, there are best practices to get something to translate, and upload to platforms properly, but as far as the timbre, and aesthetics of a sound are concerned, that’s so subjective. There is a reason why techno fans can’t agree on all techno being good, despite it being the same genre. Where everything else is the same, it’s the sonic grade that ultimately defines a song.

Extremely, there is a reason why some prefer the frantic shouts and pounding SH101 basslines of Nitzer Ebb to the soft musings of John Prine. As a matter of fact, they might detest John Prine, and John Prine fans might detest Nitzer Ebb. Does this mean one is better than the other? No, because our realities are subjective.

It’s my job to help you get to the sound that you truly desire, using references to other tracks, or having clear, simple communication.

However, it needs to be noted that we know what sounds good, technically. Like, for instance, if you’re making pop music, or if people are casually listening to your music (alternative or pop), they like mids, because mids translate the best on common speaker systems, and headphones. Chances are that if you submit your track to a blog, it’s not going to be listened to out of a soundsystem – it may be listened to out of a phone, laying in bed, which are mid intensive.

3. Provide Critique Without Having A Solution

Talent is subjective. So is if something sounds good. Therefore, if an engineer gives feedback, or says that something could be better, it’s their professional duty to have a way to fix it. That’s what we are hired for. However, if you aren’t looking for that sort of feedback, it’s good to have that role clearly defined beforehand.

 

Tips On How To Communicate With Audio Engineer

1. Keep Things Simple

how to communicate with audio engineerEngineers get that artists have a lot of things to say about their work, and may use poetic language in order to communicate it. And this prose sometimes leads to elaboration. However, there is a saying in sales, called K.I.S.S, which stands for Keep It Simple, Stupid. This is because people understand things if they are simplified. No need to get technical, or elaborate. Just say what you mean. A good way of easily communicating is to provide examples of things that already exist. Let’s be real, nothing is new under the sun, so if we can pinpoint where that idea is coming from, then maybe it can be recreated, with a flourish that makes it your own.

No need to write out a full page of diction. Instead, just Keep It Simple, Stupid. Also, don’t use vague words like, “I want it to sound tight.” That doesn’t mean anything, and is subjective. Which brings me to my next point…

2. Provide References

Expanding on what I said earlier, we are all borrowing ideas. Even if your track borrows many different ideas, and creates something new, if you think hard, you can find tracks that provide the feeling you are going for, which can give clues to the frequencies, and mastering qualities you want to match.

The references also don’t have to be sonic, instead they can be cultural. Let’s say that you imagine your song being played in an after-hours spot. This means that the song will likely be played in a place with little treatment, or in a long, narrow venue that isn’t typically used for music. This requires specific mixing, and pre-mastering to properly express its full potential.

Also, there are moments where something is created that doesn’t exist. There is no way for me to know how to create something if there is no reference to it, so don’t ask for that, since it’s impossible to know without endless tweaking.

3. Contact Us Before You Buy

This is true especially if you have doubts. You wouldn’t hire someone without vetting them normally, so why should this be any different? If you have a song that you think might fit my aesthetic, but not quite, then let me have a listen to it, and I will let you know if I think it’s worth working on. Believe me, I don’t want to work on projects that are unnecessarily difficult, just like you don’t.

You’d be surprised at what projects I have worked on. For instance, even though I make “underground” music, I worked on an EDM project, because the producer liked that I didn’t sound EDM. 

4. Know Some Basic Terms

As producers, many have at least some basic knowledge of the audio engineering spectrum. Most know what equalizers, and compressors are, as well as reverb or delay. They also know what mono and stereo means. However, there may be more specific things that they don’t know – like for instance the difference between a transparent and colored master. A transparent one is where you have a mix you’re happy with, but you want everything to be properly balanced. A colored one is where you aren’t totally satisfied with the mix, and want some more textures, and other elements, such as compression, and saturation added to bring out new elements. In other words, you don’t mind things being changed.

Other common terms used in studios to describe frequencies are:

Muddy: Too much bass.

Boxy: Too many mids.

Tinny: Upper mids or lower highs need reduction.

Bright: Similar to tinny.

Airy: The high register frequencies. The ones that can break glass.

Warm: Reducing high end, or boosting the lower mids to give it a toasty feeling.

5. Don’t Micromanage

Do you hate being micromanaged at work? Well, so does everyone. By micromanaging, you’re distracting away from the work that could be getting done on your project by pointing out things that the engineer recognizes, but hasn’t got to, or may not even be necessary once another process is done. We’re professionals; let us be professional.

 

Conclusion:

All said, if you learn how to communicate with audio engineer properly, you are making yourself better at what you do, because you are furthering your education by understanding the terms. Also, you’re making yourself easier to work with, and at professional levels, easy to work with can get you far.

This skillset will also help with other artistic undertakings, such as remote music collaboration, or doing collaborative DAW projects, or even online collaborative DAW ones.

Hopefully this proved to be a valuable guide to helping artists with how to communicate with audio engineers. Like in most things in life, solid communication, means a solid experience.

 

Find A Record Label Looking For Talent

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So, you’re looking for a record label looking for talent? We’ve been talking about collecting references for your mixes in previous posts quite a lot. By using software to help you match the tone of a track you like, with some analysis, you can now reverse engineer your favorite tracks to eventually make something similar. With this approach, eventually you’ll end up having music that you want heard and eventually published on a record label looking for talent.

There are many advantages of being on a record label. I covered this in previous articles. However, the crux of it is that being on these labels gives you access to a community of artists that you enjoy, provides social recognition by peers, and can provide accolades that artists can leverage for more gigs. Being on a credible label also allows artists to move up the ladder to larger labels, just as having a job on your resume allows people to move onto bigger, and better jobs. 

 

Independent Record Labels Vs. Major Record Labels

Finding a record label looking for talent like yours comes down to having a song that fits the aesthetic of the label. You wouldn’t release a Dubstep song on a boutique Minimal Techno label, just like you wouldn’t release a Minimal Techno song on a boutique Dubstep label. While they are both electronic music, the contacts that said label would send the song to are inherently different, since Dubstep DJ’s not usually spin Minimal, and vice versa. This is especially true for independent record labels looking for talent. 

Major record labels might have a broader approach to what genres they accept, and might sign a minimal techno track, and a Dubstep track since they have more resources to handle a diverse sound, since these genres have a place in their business model. However, to get noticed by these labels, you need marketability that a lot of smaller artists don’t have. You need a solid fan base already, a brand, and professional tunes.

Sometimes it is possible to get lucky with talent alone, and being in the right place at the right time, but this is not the norm. So if you decide to go the Atlantic Records demo submission route, and don’t have a credible foundation, then it’s really like winning the lottery. Sure, major record labels looking for new talent is a thing, but it’s a special circumstance if they get selected.

 

How Do You Find A Record Label Looking For Talent?

There are many approaches to this. A solid way is if you made a song based on a reference track, see what label they signed to. If you have a similar stature as the artist referenced, then chances are that you may be a good fit. If you aren’t on a similar tier as this artist, that doesn’t mean that they were always at this level. Go back into their catalog, and see what labels their earlier releases were on. Next, make sure they are accepting demos. They will usually say on their site, or social media if they are. Make sure they are recent posts, and releases as well. Small labels don’t last forever, just like small businesses, and the information may not be up to date, especially if they don’t exist anymore. 

Next, see if they still are curating the sound that you have produced. Labels evolve. Just because they were into Minimal in 2007, doesn’t mean that they are into Minimal in 2020. They could be into hard techno now, since that’s what sells. 

One thing to keep in mind is that a lot of popular labels have smaller sub-labels that cater to up and coming artists. Make sure to pay attention to what those are. For instance, Get Physical has Poesie Musik, which caters to a melodic sound, and signs small artists.

If you’re part of a scene, and your colleagues have signed to a label that fits your sound, ask for an introduction. That is the most surefire way to get on any label. 

 

How Should You Approach A Record Label Looking for Talent

Keeping the aesthetic of a label in mind, it begs the question – should you make music with a label in mind, or find a label based on the music you make?

It’s something difficult to answer and there’s not a right answer either. It’s the chicken or the egg question. There are different options and perhaps one will suit you best. But let’s look into the different types of feedback they can provide as they could be giving you an insight on what is happening. This is where many people get confused.

In the most common scenario, people come to me for mixing and mastering with the idea of having music done. Once it is, the question that always comes is “now what?” Sometimes it happens I just did mastering of similar music and will suggest some clients of mine or in other cases, it reminds me of someone I know, so after looking up Discogs, I share a hint or 2. This is the “finding a label looking for talent that fits something already made” approach. 

The second option is to find a label that you want to be on, and design music to fit that label. You analyze the songs BPM, you take reference of its genre, you incorporate the timbre and instrumentation that you hear in the records. You make sure that your mix and master have a similar color to the ones on the label.

However, sometimes you can do all of this, and the work can come off as being derivative, because what you made has been sterilized down to elements. Not even labels with a specific sound want work to be derivative, they want it to be complementary. This is a skill that takes lots of dedication and practice to hone. The process of making something contextual, yet with its own signature is one of the hardest things that any artist can accomplish, no matter what the medium. So, if you’re going to take the “finding a record label by producing to fit the label” approach, then you have to be confident in your skills. By taking this approach, you are also diluting your potential to submit it to other labels if it’s rejected. 

Record label looking for talent

Credit: Tim Marshall

 

Key Factors When Approaching A Record Label Looking FOr talent

However, sometimes your music fits perfectly, and you have invested a lot of work into it, but the label rejects it. What does it say exactly? What it says is that you probably didn’t have one of these factors:

Dedication

The most important thing you can do to get signed to a label is to have dedication. Artists need to dedicate themselves to being the best at their art that they can possibly be. They need to dedicate  themselves to learning the best practices to succeed as a musician, whether that’s reading blog posts like this, or talking to successful peers. Remember, artists are going to fail at what they try to do, often. That’s just a fact of life. It’s what they do after they fail that defines them. As Winston Churchill said, “Success is not final, failure is not fatal, it is the courage to continue that counts.”

Marketability

Credit: Jorik Kleen

The next thing you want to do is make sure you’re marketable. Yes, just like major labels, more boutique labels want to make sure that artists have a brand. Branding can sometimes be seen as the antithesis of creativity, but it’s always been a necessity in music. Name one moderately successful musician that doesn’t have an image? Artists need to make sure their social media is in order, have an Electronic Press Kit, have a website, take some press photos, and just overall look like they care. 

Depending on the size of the record label looking for talent, artists should expect to have a fan base that is relative to said label’s stature. If an artist only has a couple releases, and a few hundred fans on Facebook, it might not be wise to go after a label like Toolroom Records, or Kompakt. Most likely their demo will just get lost in the mix, so to speak.  

Submitting Your Best Work

This next thing should be obvious, but it’s worth mentioning anyways. Artists should make sure to present their absolute best work to labels looking for demos. Make sure everything is mixed properly, and even better, it’s mastered. I can provide those services at a reasonable price, and it will go a long way to showing the labels that the music is serious. 

Having A Solid Network

Another factor that is important in getting signed to competitive labels looking for talent is networking. Artists should make sure not only to nurture themselves, but nurture everyone around them. Reciprocity goes a long way as a human being, so be helpful. Burning bridges don’t always light the way. As I’ve mentioned in previous articles, this is the most surefire way of getting signed to a label of your choice. 

Personalization

Finally, when approaching a label, make sure to add a personal touch to your approach. If you can find the name of the A&R, that’s helpful. If you know someone who works for them, or is connected, get a referral in, or drop their name. Maybe mention why you think your sound fits well with the label. The more you can personalize, the better chance you have to get heard, because it shows that you’re dedicated.

 

Final Thoughts On Finding A Record Label Looking For Talent

If you follow these approaches, then you have a much higher probability of getting signed to a label. Nobody said that it would be easy though. There is a reason why many people laugh off art as being a career path. However, if you are willing to have dedication, network, and be vigilant in your craft, it can be a long, rewarding job that can jetset you around the world, and introduce you to some incredibly interesting, and talented individuals. Remember, without art, there isn’t culture, without culture there isn’t society. Don’t let anyone tell you that what you do doesn’t matter. It’s just to matter, you have to work hard. There are no shortcuts (unless you have a trust fund, and a connected family).

Home studio essentials: Starter kits for electronic music production

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Due to popular demand and because I receive questions about what to buy to start making electronic music almost daily, I decided to cover the topic based on various levels of investment. If you follow the plan I outline below, you won’t fail or be mislead into bad purchasing decisions. This list is based on years of discussions with people, consultation with clients, and testing a variety of this gear myself. As previously covered in a past article, we’ll start with the level where you are completely new to making electronic music and then build up from there. If you need guidance beyond first levels, scroll down to see tips for larger budgets and more advanced levels of producing. Just remember, the type of studio electronic gear that you choose to use will have a profound effect on your sound.

Level 1 kit: The beginner Studio Electronic Musician

Your level of knowledge:little-to-none; you’re contemplating making music.

Includes: Laptop, DAW and Headphones.

Music really doesn’t take much to get started with anymore. There’s a myth that many people believe, that the more equipment you have, the better the music you’ll make and thus it’s waste of time if you don’t have much money to invest in the early stages. This is false, I know some pretty amazing music that was done on the cheapest setups you can imagine. Remember, studio electronic music started as a DIY endeavour, in cultures that were not traditionally wealthy.

The only thing I’d strongly encourange you to do is get a demo version of Ableton, Reason, or Bitwig to see which one seems the best for you but my personal pick will always be Ableton, which I’ve been using since 2002.

For your laptop, if you can invest in one, I’d say try to get a PC or MAC with at least a i5 or i7 processor and an SSD hard drive; this will make a tremendous difference in how you’ll be able to manage the needed resources. Plugins and software are mostly dependent on a powerful CPU to process information, while the fast hard drive is to access how the samples are read. If your hard drive is slow, it can create bottlenecks if you’re reading large files. An external SSD is critical should you rely on something not internal. Also with regards to RAM, the higher the better. At the moment, I find that a minimum of 6gb will make a difference but if you can get more, that’s even better. High RAM is also a critical part of how smoothly your DAW will run.

Harddrives & Laptops For For Studio Electronic Music

External HD SSD by Toshiba


Photo of Samsung portable SSD T5. Necessary for all studio electronics

Asus ZenBook Ultra-Slim Laptop, 13.3″ Full HD, 8GB RAM, 256GB SSD

Photo of Asus ZenBook Ultra-Slim Laptop, 13.3" Full HD, 8GB RAM, 256GB SSD

You’ll need a good pair of headphones. If you don’t like making music, you’ll still have a good pair. I find that it can be misleading to not invest much in it so if you can, get the best you can get. I propose here pairs for different budgets.

Headphones

Audio-Technica ATH-M20x Headphones

Photo of Audio-Technica ATH-M20x Headphones

Sony MDRZX110NC Over-Ear Noise Cancelling Headphones

An image of Sony headphones - a necessity for any studio electronic producer

Audio-Technica ATH-M50x Headphones

photo of some nice headphones for electronic music producers

Sennheiser HD 598 Cs Headphone

Photo of Sennheiser HD 598 Cs Headphone studio electronic gear

Sennheiser HD1 Over-Ear Headphones

a photo of headphones

Level 2 kit: Getting confident In Studio Electronic Music

Your level of knowledge: You’ve made some songs and you start to feel limited by the level 1 kit (headphones and a laptop).

Includes: extra software/plugins, Speakers, MIDI controller.

Ok, so now you know you want to do this as a hobby or more. I think it’s important to have better monitoring than just your headphones so getting speakers should be among your next priorities. There’s nothing more important than to go to your local shop and spend time testing a few pairs of monitors with music you know. So get your phone ready and go listen, then you can make a decision and buy. My personal favourites might not work for your style, but here are some of them, including some for different budgets.

Just make sure that the music you listen to is similar to the type you will be making, since your studio electronic music will be influenced by whatever you get. 

Speakers & Monitors FOr Studio Electronic mUsic

Genelec 8010 Monitor System with 3″ Woofer

Genelec studio electronic monitor photo

Adam Audio T7V 7″ Active Studio Monitor

Image of Adam Audio T7V 7" Active Studio Monitor, a studio electronic

Fostex PMO.3B 3-Inch Speaker System

Another photo of a speaker - a studio electronic gear

Yamaha HS5 Studio Monitor

A photo of studio electronic gear

MIDI Controllers

A good investment is adding some controllers for your DAW so you feel a bit more physical about how you interact with your music. This can go from a pad based midi controller, to a keyboard or a midi mixer. It really depends of what you do with your music but any of these will be useful somehow.

Akai Professional MPK Mini MKII | 25-Key USB MIDI Keyboard & Drum Pad Controller

photo of Akai Professional MPK Mini MKII | 25-Key USB MIDI Keyboard & Drum Pad Controller

Midiplus AKM320 Keyboard Controller

A pic of the MIDIPLUS. An inexpensive piece of electronic music gear for your studio.

Icon I-Controls-Potable 9-Fader Midi Controller

Icon thingy. An excellent piece of gear for studio electronic

If you’re serious about your music, you will want some original material and investing in good synths is important; you can then combine controllers with sounds. KOMPLETE by Native Instruments is a powerful investment that will pay off for years to come. Otherwise, Arturia is also quite amazing.

Native Instruments KOMPLETE KONTROL S25

The Komplete Kontrol - a studio electronic

Arturia KeyLab 25-Key USB MIDI Controller

Arturia Keylab - a studio electronic

Level 3 kit: The Studio ELectronic hobbyist

Your level of knowledge: You’re able to make music and finish songs, you spend considerable time making music.

Includes: extra software/plugins, Gear upgrades.

At this point you can make music, finish songs, and perhaps getting some of your tracks signed to a label. This is the stage where most of my clients are at. In general, their needs are pretty much the same. Many haven’t invested in good monitoring, either a proper sound card or monitors. A quality sound card/interface will make a big difference in the quality of your sound; this sounds pretty obvious but many people I work with still need to be convinced…until they get one and come to me to say I was right! Sound cards aren’t like monitors, it’s not a question of personal tastes but a matter of understanding what you need. The very first question you should ask yourself is “how much gear do I need to record?”, because that will determine how many inputs you need in your interface. You could always get a little mixing board to get all the audio in then route it to two stereo inputs, but some people prefer multiple audio in. In other words, studio electronics matter.

Audio interfaces & Sound cards

Most basic audio interface: Focusrite

Focusrite Scarlett-Solo Gen2 USB Audio Interface

Picture of Focusrite Scarlett-Solo Gen2 USB Audio Interface

Medium budget: MOTU – who also make killer converters for recording.

MOTU MicroBook IIc USB Audio Interface

Picture of the MOTU MicroBook IIc USB Audio Interface. It's an excellent piece of studio electronic gear.

Higher budget: RME

RME Babyface Pro Professional 24 Channel USB Audio Interface with TotalMix FX

A picture of the RME Babyface

My personal suggestion is to go with UAD Apollo Twin, which also gives you access to all their plugins and outboard CPU power. This is a solid piece of studio electronic gear.

Higher budget: UAD

Universal Audio APLTWSII Apollo Twin MKII Solo

A picture of the Apollo Twin, which can be used to make studio electronic music

I find that at this point, investing in software to define your sound and to get out of your DAW’s internal sound is a great move. Some companies I love are U-He with their amazing synths such as Diva, Bazille or the Presswerk compressor. I am also on the Plugin Boutique mailing list to get daily discounts on software. Not only do I learn about what exists, but it then also becomes possible to get discounts for plugins I’ve had my eye on. Following KVRAudio is also an essential habit. They are masters of studio electronic gear.

Level 4 kit: The serious bundle FOr STudio Electronic Music

Your level of knowledge: You’re getting very serious at it and want to be semi-pro.

Includes: extra software/plugins, Gear & studio upgrades.

At this point, you have an organized your studio and all essentials are covered. Usually this is where you’ll feel ready to invest into more gear such as modular synths, synthesizers, external effects, and fine tuning what you already have. Before anything else, I’d suggest you make sure you have something to cover your low end. If you have neighbors and still want good relationships with them, I’d go for a Subpac:

Bass & Subwoofers

SubPac M2X Wearable Physical Audio System

Picture of the Subpac, an excellent studio electronic piece of gear.

This thing has really been helpful at home and helped me get more precise mixes; there’s this more expensive wearable version, or a cheaper version for your back while sitting in a chair. It’s a piece of gear that gives you a physical impression of having a sub. If you can get a sub though, that’s even better. I can recommend many, but usually something like the Yamaha HS8s Studio Subwoofer will do for a home or small studio.

Nailing the low end is really an important part in solid sounding music, and you can only get there by being able to hear what’s going on down there. To adjust it, you won’t really need to hear it as much as feel it, which is what the Subpac also does.

Synthesizers

In terms of synths, there are many great ones out there. If you can get to a shop to test some in person, I recommend you do so. I can explain in my own words the technicalities of sounds each synth can make, but test driving a synth is the best thing to do, to really know if it will fit what you do. I think my view on this is that when you get a synth, it will become an important part of your artistic identity. I’ll list some of my favorites, based on different branches and aesthetics: Roland, Korg, Moog, Elektron.

TIP: Always search for demos of the synths on Youtube to see how they sound!

Roland: aesthetic – classic sound

A staple player of the electronic music world, Roland basically shaped the beginnings with drum machines and the tb-303, source of the original acid tones or the Juno that shaped Trance/deep techno. After being silent for years, Roland has returned with force, deploying super solid products such as Roland Aira TR-8 Rhythm Performer for the 808, hugely recommended if you want classic kicks. The sound is very classic, clean, and efficient. I would recommend the Roland GAIA SH-01 Synthesizer which has made a big comeback in many genres in the last few years and is far from being out of date.

Korg: aesthetic – edgy, modern, clean, warm

Let’s cover the basics of Korg as I know some of them. The all favorite at the moment is definitely the Korg MS-20 Mini Semi-modular Analog Synthesizer which is a good cross of analog synths because of its patching options. It can sound very modern and experimental but it can also sound old school 50’s spooky sci-fi. There’s a bit of a learning curve but the investment is very rewarding once you dive in it. Very unpredictable at times, it can provide many outstanding ideas. These happy accidents define so much excellent studio electronic music, as well as live electronic music.

Another one is the Korg Minilogue 4-Voice Polyphonic Analog Synth which is a super slick synth that sounds very clean and modern. It is able to make tight basses and warm fuzzy pads. Excellent for techno.

There’s also the cheaper version as well too. Finally, super useful and fun is the Volca series. There’s a nice little FM synth in this series – a very powerful buddy that can provide really warm tones.

Moog: aesthetic – Fat, rounded, electroish sound, vintage and gritty)

Moog is a staple for its name and the legacy it’s left over the years in so many songs we have all heard. Fat and dirty basses are often from Moogs and bold melodies are pretty much a trademark. If you want to dip your toe in the modular world, the Mother is a great machine to get. Its sounds really, really warm and thick plus its patching board is well designed that you can get started intuitively. The Moog Sub Phatty is another favorite of many for the name it carries, and what you get in return. The Moog Mother is another beast that can make extremely powerful sounds, from basses to kick and leads. it’s also a good step in the semi-modular world if you’re looking to make some hard hitting studio electronic stuff.

Elektron: aesthetic – Berlin techno, modern/underground dance music

This company is the current leader for studio favourites. It’s defining a lot of the current techno tracks that are being released. The main bad boy here is the Elektron Digitakt. There are two things that define the success of this monster: it sounds right and the integration with Ableton/DAWs makes it an ideal desktop companion. If you have the budget, you could also get the Elektron Analog Four which is another beast. Crazy possibilities on this one and a resource to do pretty much anything you want.

SEE ALSO :   Equipment Needed to Make Music – Gear vs. Experience vs. Monitoring  

8 common mixing mistakes and audio production errors

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Since starting my label, and after years of dealing with large numbers of demo submissions and artists, I’ve noticed that most of the time new producers and musicians make the same kinds of errors when they are early in their audio producing years. When I started my studio full-time I also noticed that I have – for the most part – been dealing with the same questions and frustrations about producing audio on a regular basis. This post outlines a list of some of the most common mixing mistakes and general mistakes musicians make when they are starting out.

the most common mistakes I see from Musicians with regards to audio mixing and producing:

Not investing in good monitoring (speakers, headphones).

This one is a huge deal. You’re dependent on what you hear to get quality results. This is always a bit puzzling to me, that some people hope to compete with artists who have invested so much into a professional studio with poor monitoring. If you can’t hear what you do, it’s pretty much like working blindly and the results on good sound systems will be catastrophic. So many people go test music in their car to see if it’s done properly which is sort of ok, but not productive.

What I’d suggest is to try to spend an afternoon listening to music you know on different speakers. Do not invest in cheap monitors because it’s all you can afford. It will fill your music with many problems down the road. Trust your ears.

A Lack of references

You can’t produce quality music if you haven’t been exposed to quality music. This means you need to have in your possession a large library of music for listening, but also to spend just as much time listening to music as producing it. The more you immerse yourself in music that sounds great, the more familiar your ears become with regards to how things should sound. This can mean listening to good quality vinyl or wav files.

What I’d suggest is to have regular sessions of listening music you like attentively and also in the background. Both are important. Make a playlist on Spotify or on your computer of music you know sounds right and train your ears to know that music inside out.

Making Comparisons to Professional musicians too often

This is the downside of referencing as it can play tricks on you. I know some people who have amazingly good tastes in music and want to start producing but when they start and see the work that is ahead, they become frustrated quickly. If you compare yourself to a guy who has been around for 20 years, chances are, you’re setting yourself for defeat.

What I suggest is to focus more on the experience of making music than the result, at first.

Thinking making music is easy

Can’t blame anyone besides the general culture that has been saying for years that “making electronic music” is all about “pushing a few buttons”. People see a DJ with fists in the air and they think “I could do that…”.This mindset will give you a rude awakening when you start working in a DAW and dive into sound design. Electronic music doesn’t require the same skills as playing piano, but will be demanding in terms of technical details. There are so many possibilities that you can go crazy trying to know where to start. Sadly, many people realize that and become depressed.

What I’d suggest before diving in music production is to try to befriend a producer and spend time in studio to see if you really enjoy it. Watch videos on music making to see if you can pick it up quickly too.

Investing too much, too fast

I’m thinking of the guy who decides one day to make music and then comes back home with 5000$ of equipment without knowing if he likes it or knowing what he needs. See what you like doing first, then invest around that. Music production has so many different dimensions that it’s important to know your cup of tea. Is it DJing? Playing synths? Sound design? Making loops? There are pieces of gear you need first as I explained in a previous post but you surely don’t need everything your friends will tell you to buy.

What I suggest was written in a past blog post about what you really need to get started. I often get asked what you need to start making music: a laptop and headphones is all you need at first. Build around that.

CHASING “success” before Building up skills

This is a classic. Knowing what you like is one thing, knowing what you do best is another. We all have certain skills that feel natural and sometimes you need to explore to discover all of them. Planning your DJ career without having done a few gigs and releases is getting a bit ahead of yourself. Take your time; enjoy the fun of making music and success might come down the road. Chasing success can be like pursuing a mirage.

What I suggest would be to really focus on loving making music before anything else. I often encourage people to start with things little such as making music for friends or to share with local DJs. If you build a network of 5-10 people, that’s enough to slowly build your self-trust and eventually emerge at the right time.

A Lack of patience

Making quality sounds and music is like brewing wine/beer: it demands time, patience and some sort of personal isolation for a while. It’s important to stop yourself from sharing your work to the whole world before it is really done. The name of the game in music production is patience and it is the same for anyone who want to go to another level.

Misguided Audio Production Techniques

If we’re talking tech, this list of issues are some things I always find in the work of new producers. Perhaps you can start changing your techniques if you recognize yourself in this list.

  • A lack of quality samples.
  • Not using EQs/compression. This one always surprise me.
  • Using too many instances of an effect instead of using the Sends/AUX.
  • Not using at least one, very good quality EQ or compressor. They really make a difference.
  • Not using channel strips in the DAW.
  • No mono for the bass or anything under 130hz.
  • Not using swing/grooves.
  • Missing the boat with saturation. Either it’s not done at all or with tools that aren’t doing the job. Get this free one to get yourself with a good starter kit.
  • Lack of post-production on sounds. Whenever you think you’re done with a song, you just realize there’s a number of details you overlooked. The road often feels endless… because it is.
  • Muting the kick too often in a track. This kills the energy, especially if you have long breaks with no kick.
  • Not letting things go. Sometimes, a simple idea can carry a track for a while but you’ll need to let sink in people’s mind so to do that, you need to trust what you do and let it go. Too often, newcomers are concerned that the listener will be bored and they keep adding or changing things.

You can also ask for help and I will update this list with pleasure!

 

SEE ALSO :  Sound design: create the sounds you imagine inside your head   

The creative burnout no one is talking about

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Around 2008, as I was coming back from the doctor’s office, I felt completely lost. He told me that I had to change what I was doing because I was heading straight for creative burnout. At that time, in my career, I felt like it was in its peak: I was touring, releasing music, making remixes, was invited to great festivals, and had an occasional part time job as a teacher. I had nothing to complain about; I felt I was pretty much living my dream.

So what was going on exactly?

Before I explain, I want say that this post is about sharing what I’ve learned the hard way. I’m talking about an important thing no one will tell you:

It’s not because you do what you love that you’re shielded from your limitations. It’s mostly because by doing what you love, you may overlook that it remains a form of work.

When you do what you love, you feel invincible. This might be related to the feeling of flow, explained by Mihály Csíkszentmihályi, which is a state you get into when you create or become really focused. The thing about music is, it’s about inspiration, and inspiration doesn’t come about “when you need it”, it just happens.

How do you recognize the signs that could announce you’re on the verge of crashing?

  • Negative output in discussions. Do you observe yourself talking negatively to your friends or on social medias? It’s interesting to look at a week of posting on Facebook and see if you’ve been more positive or negative.
  • Lost of interest for music or anything you used to love.
  • Desire to announce you’re “retiring” (from DJing or anything), selling all your gear, deleting projects, quitting.
  • Cynicism towards the music world, what you do, others who make music.
  • Jealousy, envy, feeling discouraged when being around other artists who are doing OK.

Keep track if any of these are persistent.

These obstacles may lead to burnout:

Overworking

Going from a “normal” full time job to transforming a hobby you love into a job involves a pretty steep learning curve. There are multiple things to take in consideration . Money in the artist’s life is the source of a huge amount of stress. Not only can you not predict when things will work, but when they do, you don’t know how long the ride will last Since there’s no obvious relationship between the creative work you do and what you harvest, it becomes very easy to overwork. Pair that with the pleasure of making music, and at first you’ll feel you have too much time on your hands to know what to do with. As I described in a previous post about how spending a long time in the studio is counter-productive; you can easily ruin a lot of your own music. During the early years when I was making music full time, I felt I didn’t create music that was as meaningful as when I was working and doing music on the side; this realization has changed my way of making music for the better.

In my case, with my label (Archipel), mastering, touring, and everything else, I really was working up to 60 hours per week. I forgot to take care of my health. No wonder I couldn’t keep up the pace after a few years went by. When you do what you love, it never feels like work, but it is.

Expectations

Managing your expectations is extremely tricky in the arts domain. The ultimate goal is to get recognition, because many things unfold after that. Or do do they?

It’s very difficult to tell, and it messes up your zen. For instance, if you believe that this release on a specific label will give you certain opportunities, or you think that playing in a gig will lead you to get better gigs, or working with an agent will give you more visibility, etc, all these things – in theory – could be true. You admire specific role models who’ve made it to a level you want to reach, but you might never seem to get there even by doing the same things.

Why isn’t there a recipe that you can follow that will guarantee results?

The arts are a big gamble; a lottery where the turn out is not determined by anything rational other than – most probably – timing and networking. And even if you have those right, it might not lead to anything at all.

The only thing you can control is your patience and resilience. That’s about it.

Some people will tell you that hustling hard might make a difference, but you might get to the opposite of what you want; people don’t like artist who are constantly “pushing their brand”. Knowing when and when not to have expectations is certainly incredibly healthy, especially if you can reduce them to be realistic.

In conclusion, what I’d recommend based on my experiences with creative burnout:

  • If you can live a healthy life of work/music making, try to keep doing it as long as possible. It’s not only good for you, but you will have money to invest in your craft. Balance is everything.
  • If you are brave enough to try to live off music making, treat it as a job. Give yourself time to not work – that’s equally valuable.
  • Find a new hobby. Since music used to be yours and now it fills your whole time, try doing other things.
  • Sleep long nights and nap. Avoid partying on a regular basis.
  • Collaborate, delegate, ask for help. Connecting with other humans is always amazing for recovery!

 

SEE ALSO : Mindfulness for Creatives