Tag Archive for: sound

Synthesizer Basics

I’ve realized that using synths is a bit of an esoteric process for many (for me it definitely was for a while), so I’d like to share with you some synth basics. I used to read things online in-depth about synths, but didn’t feel like it was really helping me do what I wanted to exactly. Synths can create certain sounds, but the ability to shape these sounds into something you like is another task. When I dove in the modular rabbit hole, I felt like I needed to really grasp how to use them. After years of working with synths, presets have a actually provided me with many answers as to how things are made, and I’ve ended up learning more with presets than with tutorials. It’s probably useful for some to understand some basic concepts with regards to how to use synths in order to create lush or complex sounds, and in order to develop your own set of synth sounds. I’m not going to explain every synthesis concept, but I’ll cover some synth basics.

My personal go-to tools when I get to work with synths are Omnisphere, Pigments, and Ableton’s Operator. They all have different strengths and ways to work that I feel fulfill my needs. When people talk synths, they often discuss which ones are “best”, but I find that these three are pretty powerful, not only for the sounds they create, but for how they work. Speaking of workflow, if a synth doesn’t create something I like quickly, I usually get annoyed as I want to spend time making music and not just spend an hour designing a sound. In the case of these three, they all have several oscillators that can quickly be tweaked in a way you want.

Oscillators

Imagine the oscillator as a voice (I’ll explain polyphony another time which is a slightly different topic). The oscillator can shape sounds in various ways by creating a waveform: sine, square, triangle, saw, etc. The waveform has certain characteristics and difference waveforms have more or fewer harmonics. If you play a note, you’ll first see that it will create a fundamental frequency (as in, the note played has its own frequency), followed by the harmonics. Sine waves, because of their simplicity, will have basically no harmonics, but a saw wave will have a lot.

The sine wave is a fundamental frequency and has no harmonics.
A saw wave is different. The red arrow shows the fundamental frequency, and the green, the harmonics.

As you can see, sine and saw waves create different results, and you can combine them to create richer sounds. When there are more harmonics, the human ear tends to hear them as a sound that is richer, as it covers more frequencies (yes, this simple explanation for a more complex topic but I’ll leave for another time).

So what should you take away from this? Well, when you see a synth with multiple oscillators, realize that you can combine them in sound designing. One basic synth exercise I give to students is to start with one oscillator, like a sine wave, and then add a second one, pitched a bit higher (one octave) using a triangle wave, and use a 3rd oscillator that is a saw, pitched up again. If you play the same note, you’ll see the content is altered because the harmonics now interact to create new “sonic DNA”.

This simple starting point should pique your interest in exploring the combinations of different ways to set the oscillators in order to shape different sounds. Like I explained in past article, sounds are combinations of layers that create different outcomes; same goes for synths and oscillators. Synths are a rougher approach and it takes time at first to feel like you’re getting somewhere, but the more you practice, the better you get, and then you can event use a synth to bring richness to samples you layer. For example, I frequently use a low sub sine to give bottom to wimpy kick.

Envelopes

After deciding on the oscillator content of your synth, next comes shaping it. This is done with an envelope ADSR (Attack, Decay, Sustain, Release). The envelope tells your synth how to interact with the input MIDI notes you’re sending it. It waits for a note, and then depending on how the envelop is set, it will play the sound in a way that will shape both the amplitude (volume) and timing. For example, a fast attack means the sound will start playing as soon as the key is pressed, and a long release will let the sound continue playing for a little while after you release it. Each oscillator can have its own envelope, but you could have one general envelope as well. The use of envelopes is one of the best ways to give the impression of movement to a sound. I’m addicted to using the Max envelope patch and will assign it to a bunch of things on all my sounds, but I had to first learn how it worked by playing with it on a synth. While the envelope is modulating the amplitude, it can also be used to shape other characteristics too, such as the pitch.

Filters

You might already be familiar with filters as they’re built into DJ mixers; filters allow you to “remove” frequencies. In the case of a synth, what’s useful about filters is that most synths have filters that can be assigned by oscillator, or as a general way to “mold” all oscillators together. If you take a low pass filter, for example, and lower the frequency, you’ll see that you’ll smooth out the upper harmonics. In case of pads, it’s pretty common that multiple oscillators will be used to make a very rich sound but the filter is the key as you’ll want to dull out the result, making your pad less bright and defined.

LFOs

LFOs are modulators, and as you know, are one of my favorite tools. I use them on many things to add life and to give the impression of endless, non-repetitive changes. I’ll even sync them to a project and use them to accentuate or fix something. In most synths you can use LFOs to modulate one or multiple parameters, just like envelopes. What’s fun is to use a modulator to modulate another modulator; for example, I sometimes use LFOs to change the envelope, which helps give sounds different lengths for instance. Using LFOs on filters is also a good way to make variations in the presence of your harmonics, creating different textures.

Noise

One of the most misunderstood points in synthesis the use of noise. Noise is a good way to emulate an analog signal and to add warmth. One of the waveform types an oscillator can have is noise; white noise or other. You can add it in the high end or have it modulated by an envelope to track your keys. I like to keep noise waves very low in volume, and sometimes filter them a bit. But that said, I use a noise oscillator in every patch I design. Even a little bit of noise as a background layer can create a sense of fullness. If you record yourself with a microphone in an empty, quiet place, you’ll notice there’s always a bit of background noise. The human ear is used to noise and will be on the lookout for it. Hearing noise in a song or sound creates a certain sense of warmth.

Why do I love Omnisphere and Pigments?

Both Omnisphere and Pigments are very powerful for different reasons. Omnisphere is one of the most used software tools in the sound design industry, as well by composers who write film scores. Hans Zimmer is known to use it, among others. It has more oscillators that Operator, not just in quantity, but also in emulations of existing synths. Fore example, you could have your lower oscillator to be emulating a Juno, then add a Moog for the middle one and end up with an SH-101. I mean, even in real life, you can’t possibly do that unless you own all three of those synths, but even then it would be a bit of a mess to organize those all together. Plus, Omnisphere’s emulators sound true to the originals. If this isn’t convincing enough, Omnisphere also comes with a library of samples that you can use to layer on top of the oscillators, or import your own. Add one of the best granular synthesis modelers and you are set for endless possibilities.

Pigments by Arturia
Pigments by Arturia

Pigments is made by Arturia, and it was made with a very lovely graphical approach, where you have your modulators in the lower part of the UI and the sound frequencies in the upper part. You can then easily and quickly decide to add modulation to one parameter, then visually see it move. It’s one of those rare synths that has modulation at its core. This is why I love it; it provides me with numerous quick sounds resulting from deep or shallow exploration.

SEE ALSO : Using MIDI controllers in the studio

Transient Shaping

In this blog, I’ve already discussed many ways of playing with your track to create new textures and variations and how to keep your sounds interesting. I’d like to discuss another way of colouring your music: transient shaping; something that can completely change the way a track sounds and feels, depending how you shape your sounds.

To experiment with transients, we will need to play with certain features of Ableton Live which can be very powerful. Alternatively, you could also invest in a type of plugin that is in the category of “Transient Shapers”; there are many out there but some of my favorites are the MTransient by Melda Production and Transient Shaper by Softubes. Both offer quality results at a decent price.

Firstly, if you’re not familiar with transients, they usually consist of the beginning of a sound/sample. If you’re familiar with the Attack-Decay-Sustain-Release (ADSR) envelope of the synthesizers, the attack would be generally manipulating the transient. Sometimes its fast and strong, or other times, it’s slow and smooth. For a kick that punches, you want it to be pronounced and snappy. If you’re after that specific feel, then the transient shaper will really be interesting for you. A plugin will allow you to make the transient more apparent or make it quieter; generally you will also be able to control the sustain of the transient. Sometimes you might want your transient to snap but the rest of the kick to feel quieter; a transient shaper plugin will be able to do that with 2 knobs. I have multiple versions of these types of tools and use them daily – it’s quite captivating what you can do if you exaggerate the attack of sounds which don’t have any transient at all.

In Ableton Live, you can also have fun with a feature integrated in the sample’s detail view. Let’s have a look at how you can manipulate it and how you can have fun with it…

First take a loop sample, and duplicate it in another channel.

The on the duplicated loop, make sure you set up your details like this. Now turn down the percentage of the transient.

You’ll notice that as you lower down this box, only the transient will remain and the rest of each sounds will disappear. You’re basically trimming each sound to keep just the beginning of it, which is the transient. The new channel can be leveled up and layered with the other: you’ll now notice the transient is louder and you now have certain punch added if there was not enough originally.

If you flatten or consolidate, you’ll get a new view:

See the difference and what we removed? By layering the beginning, you’re giving more punch.

Tip: try it with a kick loop or a hihat loop.

Now your fun really has just begun!

Here are a few suggestions to try for pushing your sound design even further:

  1. Control/lower the transients of the original loop with a compressor. If you set a compressor with a fast attack, it will control the transient. Play with the release to really tame it down.
  2. Add a reverb or any effect on the transient channel alone. This is really cool because the effect can either affect the beginning or the end of the sounds. I like to put reverb only on the sustain while leaving the transient dry, which gives more precision to your percussion instead of having them lost in a pool of reverb.
  3. EQ the transients to keep only the high end for sharp precision or just the mids for more oomph.
  4. Side-chain the transient with the original sound. Experiment with this one and you’ll achieve some fun results!
  5. Compress both channels by grouping them.

Feel free to share your thoughts about transient shaping!

Good quality microphones for iPhone

One of my favorite things about making music is to combine recordings of random things I find or field recordings to include in my music – a great, simple way to do that is with an iPhone microphone. Since this is a topic I often cover in this blog, I thought I’d go over some iPhone microphones I’ve had the chance to use, test, or have seen friends use.

Why use an iPhone microphone?

iPhone microphones (or any phone microphones) are ideal for portability as well as for using them when you have quick moment of inspiration to seize a moment. I believe smartphone microphones are an essential any electronic musician should have. Not only can you record a weird conversation you’re hearing in a cafe, but you can also record a moment of a track that sounds amazing at an event (although the quality won’t be great…at least it’s a way to remember something you liked). The idea is to create material you can use as sample or references. Recording sounds in and out of the studio is always a great source of inspiration.

Here are some microphones for smartphones:

Zoom iQ7 iOS Lightning X/Y Microphone (Amazon)

Zoom has been a top choice for many for a long time. If you don’t have the handheld recorder you can get this microphone with lightning connector. It’s probably one of the best out there hands-down, not only because of the great quality of the audio but also for the app that comes with the microphone. The app makes it way easier than the handheld recorder as not only do you get quick access to different parts of the configuration, but you can even send it to your Dropbox.

I recommend this one as my first pick.

Movo PM10 Deluxe Lavalier

Lavalier microphones are usually used to pick up someone’s voice, so you’ll see it on people on TV or people on stage when they do conferences. They have pros and cons, but the one thing I like about them is they also have their own sound profile. The guy I work with for my jazz project uses one for his saxophone and while at first I was a bit skeptical, the end results were beyond what I was expecting. This Movo does something really cool if you wear it subtlety and record yourself or play some instruments. It’s a bit annoying to install but if you’re creative, it can be pretty fun to try unusual ways to pick up sounds.

Cs-10em Binaural Microphones and Earphones

This one is amazing but it doesn’t work with a smartphone because these pods are also microphones for binaural recording. This means that you get a stereo microphone at the level of your ears, recording the world around you. What this does is, if you pass the recording to a friend who wears headphones, he will hear it exactly how you did when you wore the pods. So lets say you recorded yourself in a coffee shop and some people were talking in the back, the listener will also hear it in the back. For positioning and field recordings, this toy is a dream. The only downside is you need something like a handheld microphone with an entry or pair it with the iQ6.

Rode IXYL Condenser

Rode makes amazing condensers and the quality of their products is always outstanding. The only reason I don’t suggest this one at first is the price. It won’t fit everyone’s budget and can be overwhelming if you use it only occasionally. But if you think you really want to get into field recording, go with this. I’ve tried this model but don’t own one because I can’t have them all …but it’s certainly in my wishlist!

IK Multimedia iRig Mic Studio

This one is last on the list but could also be first. While the microphone is totally fine and you get something lovely for the price, what makes the iRig really cool is the number of things they offer, from other toys for picking up sounds to great apps that can help you make music on your iPad. They’ve been around for quite a while now and know what they’re doing.

SEE ALSO :   Home studio essentials: Starter kits for electronic music production 

Sound design: create the sounds you imagine inside your head

You might never really be able to make the sounds that you envision in your mind 100% accurately using sound design, but I can offer you some advice to build on a good starting point to make something close to it. Just like in painting and cinema, often our imagination will play tricks on us; you might imagine what you think could be “the best idea ever” but once you actually get down to working on it, you quickly realize that there’s a world of difference between your imagination and the final output.

So, is there a way to use sound design to transpose those ideas into something practical?

Yes, absolutely.

Sounds have a structure, shape, and form, and when you “hear” something in your mind, you have to translate this idea into a precise description which will enable you to get you started on actually creating it.

To get a good start in the sound design process, ask yourself the following question:

Can you explain your idea verbally?

The first step is to analyze the physical characteristics of the sound. Keep in mind that sound has multiple axes and characteristics:

  • Time: A sound can be short, long or somewhere in the middle. The temporal aspect of a sound is basically its duration.
  • Envelope: The ADSR (Attack, Decay, Sustain, and Release) envelop trick is what I’m referring to here. Foe example, does your sound start out loud and then fade away, or maybe it does the opposite?
  • Frequency Spectrum: Is the pitch of the sound high or low?
  • Harmonic or inharmonic: Does your sound have tonality or is it more noise based?
  • Position: Is your sound static or panned on a side? Is it moving?

Secondly, you need to identify a source material for your sound and decide how it will be shaped:

  • In a previous post, I talked about layering sounds. One great way to get started is to try to find already existing sounds, and layer them in a way to get to something close to what you have in mind. For instance, layering a tom, a clap and a snap–when glued together–will form a rounded sound that extends up into the highs. When combining your sounds and layers, I recommend using a good compressor of the Opto or Vari-MU type; they are musical and create a great feel to your sound. Check out Native Instrument’s Vari Comp or KUSH’s Novatron that came in strong in 2017 as one of the best tool on the market for a reasonable price.
  • If you’re more into synthesis, you can do something like experiment with a subtractive approach by using multiple Oscillators with a good filter. I usually use Ableton’s Operator but this year U-He’s Repro 5 has been really nice for me in terms of sound design; lovely, creamy sounds. I like to have my low end and mids set to sine and then will shape harmonics set to square or triangle. Experiment endlessly!
  • Another interesting option would be to use field recordings. You might think this approach is a bit odd, but you can even try to make the sound with your mouth, or try to find objects to hit; you’ll always end up with an interesting sound. You’ll also be surprised by how much you can do with recording your own voice. For a great, affordable field recorder, check out any of the field recorders by Zoom, they even make one that can plug into your iPhone, which is quite handy.

Sound design - Native Instruments' Vari Comp

Native Instruments’ Vari Comp

 

And lastly, once you’ve established your source material, you can then dive into carving your sound:

Time: there are a few things you can do to manipulate the time and duration of your sounds. Pitch-shifting something to slow it down or speed it up is fun. Granular synthesis is always an option as well; one of many options being the Mangle VST. I also enjoy having a dark reverb with a tail to stretch the length of a sound. Any reverb can do a good job here but you can easily experiment with free options found on KVR.

Sound design - The Mangle granular synthesizer

The Mangle granular synthesizer

Envelope: If you have a big chunk of sound that you want to shape, there are again multiple options to shape it. If you’re using Ableton, the easiest way would be to use Ableton’s envelope inside the clip, and draw out the envelope of the volume or gain. There are also a few volume envelope tools out there; one you can look into that I like is Volume Shaper by Cable Guys; really powerful and fun.

  • TIP: If you want a really fast transient on your envelope, try using a Transient shaper. Transient shapers can also help with sustain.
  • TIP2: A VCA compressor with a slow attack can also give you great results.

Frequency Spectrum: As I mentioned, personally I like to experiment with a pitch shifter, but I also experiment with a 3-band EQ and a compressor; mostly a FET one which is a bit more aggressive (I recommend to learn more about different compressor types if you’re unfamiliar with them all). This way you can control specific parts of your sound and manipulate which parts you want to have more emphasis. This is definitely not the only way you can do this; there are so many other creative ways to use an EQ alone (such as the UAD Cambridge),  but I like to combine multiple effects and then play with them as I am searching for the right sound.

Harmonics: Harmonics can often be manipulated with saturation and/or distortion. If you’re looking for a good distortion tool, you can check out the Scream VST by Citonic which offers tons of options. Otherwise, the Saturation Knob by Softubes is a great tool for a range of subtle to drastic changes. I suggest playing with filters as well; they can enhance some part of your sounds, especially if you use them in parallel (through a send/bus track).

Position: Try out any panner. There are multiple panning plugins on the market, but I’d be careful to make sure you aren’t making your sound spin too much in the design phase; you don’t know what the position of your other sounds will be yet and you might end up undoing everything later anyways. Beef up the sound with a chorus or a doubler to manipulate the sound’s position even more, but as I mentioned, try not to go too crazy with the panning when creating just a single sound.

These are just a few sound design techniques and ideas to get you started in creating and designing the sound you imagine inside your head. Have fun!

 

Bonus: A good way to come up with unexpected design ideas is to use randomization. Here’s an amazing tutorial by my buddy offthesky.

 

SEE ALSO :  Creating Beauty Out of Ugly Sounds 

Pointers To Define Your Sound

The majority of artists I work with during mastering and finishing your tracks, talk about their desire to define their own sound. It’s important to them because as a music lover many times you’ll hear a just a few seconds of a song and think that’s got to be _____ band, or producer. To achieve this ‘signature style’ there will usually be a particular production style or a sound palate one will use in a way entirely his or her own that is instantly recognizable.
Case in point – there is much talk and celebration of Burial’s album “Untrue” which is now considered to be one of the most influential albums of the last decade.

Why is this album so celebrated?
For starters, the ghostly atmospheres, foley recordings and sound effects of London at night, conjure an atmosphere of a dark, eerie space. The heavy, downtempo vibe of the music is an invitation for listeners to go to their own dark places and reflect on that. Even the titles of his tracks, “loner”, “U Hurt Me”, tap into a feeling of emotional damage, which many people can really connect with. In short, the heavy sound and persona behind the record are instantly Burial.

Taking note of the various elements artists can use to create a sound all their own, let’s analyze some of the fundamentals of what will be influencing your sound.

  • Tonality: this is hugely important as most artists will generally embrace a ‘vibe’ or ‘mood’ in their music such as happy, upbeat, or angry, melancholy. Do you often work in a similar scale or key? Are your melodies basic and straight forward, or do you write complex chord progressions?
  • Genre: picking a genre to work in is perhaps one of the most obvious choices in creating ‘your’ sound, and defining your identity as an artist. Are you embracing an existing one or will you try to fit between two? This can be a hit or miss and to do something original is taking a risk but the reward can be massive.
  • Samples: Are you using samples? Synthesis? Modular? The Orb for example, loved to use samples from specific movies (the 80’s like Flash) and Boards of Canada were famous for recording their synth parts to old tapes and resampling that back into the session. Consider the possibilities of your sound source.
  • Rhythms: Are you more 4 to the floor? Breakbeat influenced? Jazz? Hip-hop? Latin rooted? Take note of where you’re most comfortable and what is your go-to groove.
  • Technicalities: This is where I can help you most and have been helping clients with on their way to creating ‘their sound’.
  • Mistake. Are you going for something slightly sloppy or very tight and quantized? Try to see what mistakes can bring to your music and if something wrong can develop something interesting. Don’t be afraid to try something you might never do as a starting point to your next track. 

The tools and effects you use can also have a major impact on your sound. I’ve covered this before but it’s important to refresh your mind when considering your choice of effects.

Reverb, Delay. You might pick one plugin to work with all the time for consistency. Reverb – maybe you always go for a plate or perhaps you prefer to use huge spaces and long tails. Are you going to use dub delays or short ones to go for a Haas effect?

Compression. Do you want your sound to be compressed or not? This is something think about. Find a compressor that can be your swiss army knife for all occasions, and stick to using that.

The process of defining your sound is much like a designer developing the branding elements for a client.

While not essential but certainly helpful, a designer will tell you which set of colours, fonts, images, and direction to use within all your work.

What I usually do with my clients to create more of a signature sound is take a collection of references and sounds they connect with and then work on a way to replicate similar sounds and ideas. The pad from here, the percussion and swing from there, kicks made this way, hats always that way… and so on. You cherry pick all your preferred sounds from different sources (eg. why not go for a style that is entirely alien to you like afrobeat if you’re into techno?) and make a collection. I can find which synth is excellent at creating that sound, and while playing with it, you’ll often discover so many new sounds you are drawn to that sound original, fresh, and inspiring.

The truth is that trying to define your sound will not come overnight. It’s a process that will be different for everyone, and you truly cannot speed through this and feel right about it because there is no fast track to originality.

That being said, in all honesty, working with someone who has the production and musical experience to guide you in the areas that best represent you is huge and can be a game changer in defining your sound.

As always let me know if you have any suggestions or questions about this post and leave a comment below and tell me what projects you are working on right now.

JP

 

SEE ALSO : Beats and Melodies

My Music Doesn’t Sound Like Me

Does this happen to you? You start a project with an idea and a direction, “I’m going to make a techno track”, you fire up a drum machine, get a baseline going, start jamming, looking for sounds, creating a groove, and an hour later you listen back to an 8 bar loop that sounds totally different than what you set out to make? “My music doesn’t sound like me”. Yeah, it happens to a lot of people, and it can be really frustrating to make music that sounds totally alien to you.

There is a special kind of disappointment that comes with not being able to make the kind of music you want to create. Many producers I’ve worked with talk about starting a project with one direction in mind but as the track evolves they find the sounds they’ve chosen and feel of the song completely opposite to their original direction.

Why does this keep happening? What is going on here?

From experiencing this myself, I understand the confusion. I want to suggest looking at this situation from another perspective, which I believe will be much more positive, and productive for you as a producer. It’s all about context.

Firstly, our moods and our thoughts are always changing. We are dynamic, and there are multiple versions of us. What I mean is, you are one person when driving with very loud music on, there is one while enjoying music at a party, there is another you while listening to music made for earphones. There is a big difference between the person you are enjoying music and the person you are when making music. Both matter, both are ok.
Tip– as soon as you start a project, save it right away with a name that describes the genre or feel of the song you want to create. A name as straightforward as “techno …. ” or “house ….” is easy enough.

It’s helpful to start your productions with a clear focus and intent in mind – otherwise, it’s quite easy to drift off. That being said, my personal opinion is that drifting is a good thing, and goes hand in hand with being in the moment, and more in touch with the YOU who is in the studio in that moment.
If you are truly in touch with your emotions or follow the sounds you are excited by, drifting off into other directions is going to happen. It’s simply a process of discovery.

The way I see music is similar to the birth of a strange, alien creature that has come out from nowhere. Even if the music you’ve created sounds completely foreign to you, it’s important to be patient with the material as later in the production or mixing phases, you learn to gently tame something raw and undeveloped into an evolved creature with a unique personality. If your music sounds a little different than what you set out to do, I believe that’s a good thing.

If you’ve been reading my posts over time, you’ll know I strongly encourage The Bonsai Method, and the habit of not spending too much time on any one track. Working quickly and finishing fast will significantly sharpen up your production skills, and you’ll be a much more prolific producer for it. You want your sounds to be a little raw, out of control, and strange. These sounds are the unsculpted gems you can only do when you stop censoring yourself. This is the stuff you are striving for.

Embrace unexpected results, and embrace change.

Imagine the number of ideas you’ll have to work with if you start 20 tracks from scratch as opposed to trying to polish one song for 20 hours. Spending too much time on one track will often take away from the rawness of your initial recording. This liveliness is precisely the sound that made us excited in the first place, and it’s important to embrace these unexpected noises, rhythms, and grooves. Taking away all the rough  charm of your material could be compared to photoshopping a beautiful and natural adult woman’s body into the thinness of a child to achive some measure of perfection. Here are a few essential tips to starting your tracks off right ~

Your work is whatever you want it to be.

As a people, we are always evolving, and our tastes in music will evolve as well. It’s ideal for your music to sound alien to you and progress yet understand that your progression may happen in an order you can’t predict. Through time and work, who you really are as a musician will begin to take shape.

Hearing the music you’ve made in the past is like looking at pictures of yourself from another time. It leaves a stamp. Find the photos of yourself from the past and pay attention to the ones you love. They might be aesthetically good, but I’ll bet that your favorite images will be the ones that recall a particular moment in your life. See it with raw, original sounds you find. The ones that are bold are the sounds that will stand out through years and perhaps bring you unexpected attention.

Tip: Bounce a version of your track before saving and closing your project. Compare how it evolves. Share it to people who know you. See what freak them…

As always let me know if you have any suggestions or questions about this post and leave a comment below and tell me what projects you are working on right now.

JP

SEE ALSO : Deconstructing A Reference Track

How To Define Your Label’s Identity With Your Sound Engineer

In this article, I discuss the impact that music mastering can have for a label, and how a good sound engineer can help.

What is label mastering and how you can benefit from it

The term “label mastering” might sound new to you, but it’s something that can make one crew stand out from the others. When I refer to a label’s sound identity, I’m referring to the impression you want your label to leave with fans. For them, a label is:

  • A sign of quality.
  • A sure bet that the sound will sound as great as fans expect.
  • Whenever you look back, that sound still remains.

Label mastering means “making sure the sound is adjusted so each release sounds close to the others, and having a signature that makes your label unique.”

As examples, I could name Chain Reaction and its dirty techno sound, Ostgut with its driven techno, or Perlon’s quirky music.

Think of your own favourite label – one that has been running for years. Now think of the label’s early releases and compare them to the label’s more recent work. There’s a correlation, right? The sound is great, regardless of the release date.

Shaping the sound

A sensitive sound engineer will pay special attention to the label owner’s aesthetics and take a moment to listen to the artists to understand their musical direction. The partnership between an audio engineer and the label is as critical as the graphic designer is to forging the label’s visual identity. I see a label as the product of a strong collaboration between the three.

  • The label owner/manager decides the content of the catalogue.
  • The sound engineer analyzes the releases and directs what will suit them, sound-wise.
  • The graphic designer will aim to visually represent the way the sound feels.

Label mastering means that you will work hand-in-hand with your sound engineer to develop the direction of your label in the long run. If people can use your label as a reference, you’ll know you did well.

my demo is not being listened

Now, a tip for musicians that are sending demos abroad. So often, I see musicians sending me music for my label that sounds like nothing comparable to what we do. It always amazes me to think artists have no idea that a label aims to maintain a certain sound aesthetic. Of course, some labels are more open to different genres and ideas, but in general, the sound quality is what really will make the huge difference in deciding whether your tracks will be accepted or not.

 

You might also want to consider having a trusted engineer do a proper mixdown for your song, which I can help with.

SEE ALSO : The Changing Dos and Don’ts of Contacting Record Labels