Where Do I Go Next?
In case you missed it, I recently recorded a video announcing I wanted to make more YouTube videos and shared that I’m working on a series of courses. Making videos came from the need to stop repeating the same information to new people I coach. The first few hours of my coaching cover multiple aspects of music production, mainly focused on organizing your workflow, which will help set what to practice next. In the video, I invited anyone wanting to create and learn to get in touch so I can connect with others about where they’re stuck in their journey, but mainly, to understand why they are blocked.
There has never been as much help, resources, tutorials, plugins, and tools as now, yet people are still blocked. They are told and sold that this solution will fix their needs, yet it doesn’t. My meetings with these random people aimed to see how they’ve been surfing the waves of music-making, mainly electronic music. In the end, the same stories come up over multiple connections.
It seems the main issues people face aren’t technology-based. Yes, some technicalities will be a hurdle in the race to a goal, but people can find solutions with some research.
One of the main issue people face is asking the simple question “Where do I go next?”
This will manifest in multiple ways, and while each participant had different issues, the underlying problem was that, whatever they did, they felt the next phase was unclear.
Let me explain more. Based on 2 main categories, I will explain contexts and solutions.
The Hobbyist
This type of musician usually has a job, perhaps a family and makes music a hobby. Maybe that person had a moment where they’d party and go to concerts more, but at some point, they felt like they’d also want to make music. One common need the hobbyist will have is to balance their busy life with some activity that is fun and creative, and this leads to finishing some music. If you work 30-40 hours a week in a corporate job (or anything not so creative), you might find your life redundant and lacking one passion. The call to have a purpose self-imposes, and if music is something you live with, it becomes clear that it can be an exploration. But working full time comes with one challenge: spending more time in front of your computer after a full day of screen isn’t super exciting.
Making music has multiple uses other than spicing up your life:
- It actualizes and crystalizes a moment in your life. When you work on a song for a little while, it creeps into your life as a score. It can follow you as an earworm while doing something not studio-related. It can also be like a story that unfolds gently, where you aren’t sure how it will end, but something emerges as you work on it. This is why it’s essential to finish projects more than perfecting them. It allows you to learn something, feel you’re progressing by learning new skills and leave a chapter behind.
- It has health benefits. Countless studies show that making music triggers hormones that benefit mental health and sharpen cognitive abilities. It can also help prevent dementia, develop emotional intelligence, and encourage troubleshooting.
- It regulates emotions. Making music helps you experience some emotional states. It is a way of letting go of emotional blocks, allowing you to focus on a particular feeling and not explode randomly later.
- Music is communication beyond words. Ultimately, we share music as stories in a bottle, thrown at the world in hopes that someone will find it. While making music for ourselves, we want to connect with others through the sounds we love.
But these also can backfire in certain conditions. For instance, if you need a studio session and, within the first minutes, you run into technical issues related to technology failing you, that can impact your need to create. One of the challenges the hobbyist faces is a lack of time to dedicate to his art. If most sessions are organized in the time left, they have, not only is their mental energy isn’t sharp but their patience as well.
Successful hobbyists usually set studio sessions in the “green zones.”
Everyone has moments during the day when they have more energy. These are considered “green zones,” followed by”yellow” or “red” zones, which are different levels of energy.
- Green. This is your peak attention time. You’ll be very effective at creating and solving issues and facing challenges that require attention and concentration. The only downside is that you have only one per day, and it has a time limit.
- Yellow. You have less energy, but you’re still going. This zone is perfect for organizing, cleaning, and preparing tasks. Yellow zones are more extended, but if you handle them with patience, they can morph into spurts of energy.
- Red. This state is almost lethargic. You are just unable to focus, and your motivation might be low. In this zone, you can approach the studio time to handle software updates, organize cabling, fix decorations, and, most importantly, use it to listen to music and take notes.
Setting your studio session at the best time is essential, but you can set a session’s activity based on what you can do during that moment.
Most hobbyists who struggle with music face a contextual issue: they either don’t go out to music or/and don’t have friends with the same interests. Perhaps one of the key points of my meetings relates to the lack of social validation.
Not everyone knows an electronic musician that can share knowledge but also, that can understand where one is and wants to go.
For the hobbyist, some have songs, but what are their options?
Having a few songs, you might want to push it to the world because the need they want is related to validation and a feeling of belonging. There’s some desperate need to connect with someone who will get it, and putting it out to the world seems like the best option. But since the person doesn’t go out and perhaps has a restraint network, reaching people might most likely end up being lost in a sea of noise where millions of people also want to be heard. I’m not sure where I read that, but there was a quote that said:
If you want to receive, you have to start by giving.
So, for the hobbyist, one strategy and activity to consider is listening to other people’s music and being curious. Connecting with those who share your views can provide potential artistic connections. I coach hobbyists and tell them to spend time digging for music on Soundcloud and Bandcamp. Knowing music and exposing yourself to new ideas is essential to expanding your vocabulary, but you might also come across another musician who, just like you, is waiting to connect.
With too many options, we disconnect from them and tend to focus on our little habits, tastes, and routines. It makes it hard to see potential possibilities for where we can go next. For hobbyists, having a few friends who are also making music will undoubtedly answer many of their questions—not just about what they can do with their music but also about getting updated on trends, tools, and techniques.
Where can they go then?
This is a bit of a puzzle for everyone, honestly. If I take Montreal as an example, I will speak on behalf of a city I know and share some ideas that come to my mind. Montreal is a very special city, but you might be able to find similar resources locally.
Record stores: If you’re a music lover and rely only on digital for listening, diving back into record stores might be interesting to get out of the algorithm bubble. We have multiple vinyl stores that also sell some cassettes and CDs. There’s a market for that still. You might see other people digging and listening to music in a store. This is always a good opportunity to talk with the clerk and ask for music recommendations, but perhaps venues. If you’re not going out to clubs, there might be alternative indie places that are intimate and worth checking out local talent.
Music instruments stores: Similar to record shops, those places might have some gear you could consider picking up. You might want to buy basic percussion instruments to spice up your music with interaction. Talking with the staff, they might even suggest some ideas to try. Adding just a few acoustic options to the studio already makes it more playful, and sound-wise, it becomes personal. Someone like Bruno Pronsato would always record his claps and egg shakers manually. A little touch like that gives your music colour. In both cases, those places are spots to meet up and expose yourself to other music lovers of all ages.
Exhibits, activities, cafes and random places with DJs: Montreal always have DJs playing in random places, such as a street festival or presentation in a park. Again, befriending DJs is an excellent step in building a network, and perhaps someone can play your music in the sets or podcasts.
Independent Radio events: If you can find your local community radio that plays the type of music you listen to, you’ll perhaps hear about events when shows are related. It’s always a form of promotion we overlook, but local radios have a good reach in communities.
Follow local artists on Instagram: Instagram or other social media are places where artists usually share news about their creative activities, events, and recommendations. It’s also a place where you can send direct messages; in most cases, people will interact with you. Don’t expect much news back if you reach out to artists with many followers who are often on tour. But following your artists on multiple platforms, even streaming services, is a resource to find venues for the following shows.
Production Groups on Social Media: Many groups exist on Discord or Facebook. You might have to search the web a bit, but you might be able to find a community focused on a specific genre or DAW. Of course, you can be in multiple communities.
We have places in Montreal with an open mic concept where everyone can showcase a song. The format changes frequently, so a bit of research is worth it. However, playing your music publicly requires preparation. Releasing music is, in fact, the worst approach to getting attention and a network compared to the ideas I shared above.
The Semi-Pro
I have another category of people I work with: artists who have found a way of releasing music, perhaps also DJs, and, in some cases, are making revenue out of their exploration. This kind of artist is usually pretty aligned with what they want to do; they have perhaps an alias, a music direction, maybe a few releases on specific labels, and a taste of the different aspects of production. Music making might be one of the main activities of their lives and also takes an essential amount of their free time that overlaps work. Some have a part-time job that might be in the creative realm, but sometimes, the money income is purely functional.
For these people, music has benefits similar to the hobbyist’s but also:
- Some make music in a way that promotes certain bookings. Some festivals aren’t interested in DJs who haven’t released music.
- Endorsing a specific aesthetic can make you join a community. Some genres have leading record labels, and making music in that direction can dictate your identity, attracting people who love that music.
- Making music for their DJ sets.
For the semi-professional musician, making music is not necessarily only for the sake of releasing, as there are various nuances of self-accomplishment. While many want validation from a broad public, some have focused that need on a close circle of people, which makes it easier to be attuned to where they want to go. But now and then, I see people’s mood tanks when they’re not getting attention or if they’re not releasing music. It might be seen as validation; doubt will creep in if that source isn’t fulfilled.
At some point, that category of people will also encounter a moment of not knowing where to go next. This usually happens when the routine of releases/gigs/social media exposure does not provide what the person was hoping to get. It’s easy to think that a release will be the catalytic moment where you imagine one song getting traction and giving you exposure, and then things unfold themselves. While this can happen, it is more from wishful thinking than an actual domino effect leading you elsewhere.
The Role-model Problem
I see how people spot an artist they like, then look at what they released, what they did, and where they’re playing and then put this information as milestones that made them who they are. For instance, for a while, people would look up to Perlon because of its lineup of talent and think that this was the angular piece of the puzzle that was the doorway to being validated. I know a few people who did everything imaginable to get on that label, and it never worked. Some got signed, but 10 years later, they’re still waiting for the release, which will probably never happen.
The main reason one person succeeds over another artist is mainly related to the network of people they know. But this also raises a few issues. One is the buildup of cliques and closed circles of people where some intrinsic system of politics and approval is mostly unstable. Any group that is impermeable and exclusive can most likely come to a quick end when gossiping and fights erupt. With the lack of new people, it is not set to strive healthily. The second issue with exclusive groups is the lack of open opportunities but cutting networking, and ultimately, you see members leave as soon as they succeed elsewhere.
I’ve seen many scenes where people get cynical and bitter in those situations.
Seeing how others succeed will not be your path to success. While it can inspire, you might find yourself in situations that have nothing to do with your hero’s journey.
What are the options to explore?
For anyone who has hit a wall on where to go next, there are multiple things you can look into.
Change of scene, genre, alias. Expanding and exploring other genres are fun. Artists rarely limit themselves to one genre, so it might be time to step out of your comfort zone to see what awaits you.
Releasing hiatus. If you are fueling on releasing to manage your ups and downs and your music validation, I strongly encourage you to take a hiatus. A pause from releasing is like taking a break from social media or smartphones. It improves your mind, and you can focus your energy on other things. Try supporting a friend in their first release or study reference tracks.
Go to a festival abroad. Find a festival of your choice and go on a vacation to participate. Try to go far and be somewhere you’ll know no one. Experiencing the feeling of being new again can spark fun and inspiration. Not only is going to a different city and seeing other people healthy and inspiring, but sometimes we also discover micro-communities that resemble ours. That was one thing that was constantly surprising me when I toured. I would meet doppelgangers from my Montreal crew in various places, and people who would love the same music as me would connect easily with me on a personal level.
Listen to music from clubs you’re new to. This is the same as above, but locally. I name clubs, but if your music is for any other context, you need to visit those places and hear your music, leaving it up to the people there. Very often, artists are studio hermits and forget about the outside world. Hearing certain songs you love in context gives a better understanding of how you can translate your ideas out there.
Spend time in Record Stores. Just like the hobbyist, this activity explains why we’re making music. To see records and people shopping gives an outlook to a passion. I like to see this as someone who grows crops and then can go to a restaurant where they use it for their meals. It connects the dots. Sometimes, you might even be able to play your music to the shop owner and see people’s reactions.
Collaborate. As it says, opening up a project with someone else, perhaps someone who is not a musician, to see what happens can lead you to unexpected places.
Take a class. Learn anything. It can be visual design, coding, or electronic soldering. Having another hobby is very welcomed by the brain that will appreciate the new information, and this is proven even to feed your ongoing desire to learn.
Music is more than releasing. It comes and lives in various ways. I hope this article inspires you to try something new.