Tag Archive for: career choices

Lessons Learnt After Years Of Making Music

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I had multiple discussions with clients, friends or other musicians about how things have gone over a span of 20+ years. For people who have been interested in music making, they sometimes find the first few years to be a bit challenging and wonder how it is like when one gains experience, as if it gets easier.

 

The truth, which is my experience shared with many peers, is a bit unsettling for certain people because I like to say that it is a bit like parenting. It doesn’t necessarily get easier with time but there are constant challenges at first that get easier later on, while new issues will appear. This means that through the development of a musician, you go through stages where you aim to resolve some issues which open doors to more issues you didn’t even know existed.

 

In other words, when you know less, you also have to deal with less issues because you ignore them and just work your way through.  When I hear my son listening to some random songs he loves on Spotify, made by obvious amateurs, I can tell that this was made without any knowledge but the average listener doesn’t know that as well.

 

Through the years, there are a multitude of facts I compiled that I want to share with you. These are just factual understandings having success, failure, struggles and victories, both from myself and seeing it in others. This is the main difference between a young producer and someone with experience: time teaches you some hard truths.

 

Fact: The Advantages of Limited Knowledge Are Real

 

I remember sitting in front of my newly acquired gear. Going to this synth store, I went a bit crazy. I bought a lot of gear without knowing anything about them. Then I went home and struggled to connect everything properly but I started playing with them.

 

Everything was exciting. Everything sounded awesome. I felt pure joy as I didn’t know what I was doing but it was just really fun. I had no idea what I was doing and I would just try to control what came out of them. There was no Youtube to give me instructions and I’ve never been attracted to read manuals. It was all about trial and error.

 

What I see is that when you know less, things appear easy and that can give you a lot of energy. I’ve seen people really new at music making and creating a hit. Then, they never were able to really do any more music. The fresh start is sometimes very easy but then as you try to get better, you learn more, realize your mistakes, buy proper gear to then realize you just complicated your workflow. The curve to get in the flow is then harder.

 

Things get complicated when you build expectations or compare yourself.

 

TIP: I always recommend newcomers to try to play with sounds instead of aiming at making songs.

 

TIP 2: Use less to maximize your flow state and idea making.

 

Fact: Growth through Practice, Not Gear

 

One of the challenges a producer with a bit of experience will face is to fall in the trap that they need the perfect conditions to be inspired, productive or successful. This is the root of procrastination and writer’s block. People who buy too much stuff while not practicing usually don’t get anything done.

 

If you want to be good at music production, make it the central part of your life. Make room to practice everyday, listen to tons of music, search for nice samples, recordings, ideas and spend a lot of time learning your tools before acquiring anything else. Build vocabulary of the sounds you like, tools you use and recognize what you hear in other’s songs.

 

If you have Ableton Live, you already have everything you need. Just go and start new ideas, everyday, all the time and follow what you absolutely love doing. If you practice what you love doing, you’ll become a master in that field. You don’t need to be able to do everything yourself, all at once.

 

Fact: Completing a Song Does Not Guarantee a Release

 

Imagine we compare music to pictures. Are all your pictures on your smartphone deserving to be published in a book?

 

If you finish a song, the hard truth is, it will interest only a number of people and from those, a handful will be interested in paying to listen to it. But we’re so flooded with music daily that we pick carefully what we want to invest in.

 

This means that the more music you do, that you finish, the more it will get “better” and that more people will be interested in it. The more you make music to be published or please others, the further you’ll be from who you are.

 

Does this mean it’s not worth finishing music?

 

No. It’s important that you go through what you do just like you fully cook a meal.

 

TIP: Adopt the idea that whatever you do, is important to yourself only. Share humbly to the right people.

 

Note: I’d add also that releasing a song doesn’t mean you’ll get success.

 

Fact: Validation-Seeking Can Lead to Misleading Feedback

 

This is a HUGE portion of the people who roam on production forums, Facebook groups and any online debate. Their logic is often a sum of multiple reads, some personal experiences and they’re searching for answers but will also share some of their views, imposing it as a fact.

 

I’m very picky of who I trust when it comes to getting things explained. Anything non-technical is always a gray zone. One’s story might be true for herself but maybe not you.

 

When I’m being explained something, I don’t apply what’s said. I try to understand it, by its logic and then test. I’m very allergic to whoever tells me that music should be done in a specific way or not. Feedback on my music is always about technical, and neutral points. If I want one’s appreciation, I will ask directly and also pick the people to share.

 

TIP: Useful information comes when you ask the right questions.

 

Fact: Solid Ideas Outlast Solid Production

 

This one will be controversial I think but I’m pretty firm on that point. Just to prove my point, I can tell you that any ear-worm ideas will stick to your mind for days but a very nice snare/kick, not really. 

 

You don’t remember nice production compared to a 4 seconds catchy hook, but it does create a nice impression. I sadly see a lot of shit ideas being hidden by impeccable production. It makes you swallow the poor idea but it won’t age well. I’ve heard incredible hooks with a shit production and honestly, sometimes it tricks your brain that the poor technical approach was intentional. 

 

This is how some lofi production got big because I think that some were initially made by people who didn’t know what they were doing. But then they’re emulated and copied. When I see people trying to make music sound like in the 90’s, they don’t understand that back then, we were frustrated by our limitations and we were trying to sound futuristic.

 

Acid house was minimalist because people only had a budget for an 808 and a 303. 

 

Finding good hooks is a mixture of luck and experimentation, curiosity and openness.

 

TIP: Whatever stage of music making you’re in at the moment is enough. If you accept your limitations, you’ll be able to achieve more than you think.

 

Fact: The Power of Networking and Community Is a Game Changer

 

You can be the best music producer but if you have no community to support it or a network to share it, there are a lot of possibilities that your music will never be heard. This is something that I discussed much in this blog but the importance of knowing the right people will lead you to opportunities that your music alone.

There’s this myth that if you do the perfect song, all the doors will open in front of you. That’s not something I’ve seen, ever. There’s way more amazing songs that were never published because of the artist’s lack of contacts.

 

Fact: Success, Cycles, and Breaking Free from Illusory Competition

 

Chasing success is something we all deal with at one point or another. Seeing others succeed might trigger the feeling that we’re not on the right track, that we missed something important, that we also deserve the same (for whatever silly reason). What we define as success is very personal. There are different types of successes and if we chase them all, we will always feel like we’re missing something.

 

The different types of success associated with music production could be organized in different spheres. Some people see it in who they work with, some into their social accountability, who they release with, number of sales, bookings, etc.

 

If you persist in what you do, you’ll go through ups and downs, just like anyone else. You can’t always be at the top of your game or always present in media/social circles. One’s success doesn’t leave you in their shadow. It might actually open doors for you if you go along with it.

 

TIP: No one is stealing attention/gigs/success from you. The only person you’re in competition with is yourself and that is a choice.

 

 

Fact: The Elusive Nature of Hit Songs

 

I remember attending a panel at Ableton’s LOOP gathering with Young Guru who is a famous producer from LA. He shared his view on what is a hit and I totally agree with him. 

 

“A hit is a song that is hitting the right idea, at the right time and picked up by the right people.”

 

One doesn’t control if his song is a hit or not. The minute you understand that this is out of your control, it can be both making you feel free or depressed. If you chase success and want to make hits, it might sound discouraging because you’ll understand it is like a lottery. It really is.

 

But it can also set you free. Creating with a goal as an absolute is often creating large blind spots where you miss out on beautiful results you’ll discard as you’re focused on something you don’t control.

 

The day you’ll make a hit, it’s possible that you might not even know it. It just happens, or not. You don’t have control over it. But the more you chase making successful songs, you might end up down the perfectionist path.

 

The journey of a musician encompasses challenges, failures, triumphs, and personal growth. Through my own experiences and observations, I’ve shared several factual understandings about success, limitations, creativity, and community. Embrace the joy of exploration, persevere through practice, and remember that your music’s impact goes beyond commercial success. Seek genuine feedback, prioritize solid ideas over flawless production, and build meaningful connections within the music community. Success may not be constant, but the fulfillment lies in the pursuit of artistic expression and the continuous evolution of your craft.

 

The Power of Validation: How Early Influences Shape a Musician’s Career

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Validation plays a pivotal role in shaping an individual’s path, and for aspiring musicians, it can have a profound impact on their career trajectory. This article delves into the significance of validation, exploring how it can influence young musicians, propel their passion for music, and eventually transform it into a fulfilling profession.

 

In today’s interconnected world, we are witnessing a paradigm shift in how validation influences the decisions of children and teenagers in their self-development journeys. As they explore their interests, they seek recognition and support from their peers, mentors, and communities. When it comes to music, this need for validation is no different.

 

It often begins with an innate fascination for music that prompts young individuals to embark on a journey of self-discovery. They experiment with different instruments, melodies, and rhythms, gradually honing their skills. As they immerse themselves in the world of music, they find solace and joy in their own creative expressions.

 

During this formative phase, their close circle of friends and the community they engage with plays a significant role. Positive reinforcement and validation from friends who appreciate and admire their musical talent can instill a sense of confidence and fuel their determination. These early validations act as catalysts, pushing them to explore music further, sharpen their skills, and strive for excellence.

 

Moreover, the importance of surrounding oneself with quality artists cannot be overstated. As young musicians connect with like-minded individuals who share their passion for music, they enter a realm of inspiration and artistic growth. 

 

These connections create a community of musicians who inspire and challenge each other, fostering an environment of creativity, collaboration, and continuous improvement.

 

Adopting external feedback as approval

 

In the last years, I’ve had the opportunity to coach multiple artists who faced various challenges. Validation often came as something people often seek in the first place, when it comes to making music. I see artists attend events, see artists in motion, performing, networking and then they want to be part of that movement. You can’t access that easily and making music often comes as a solution to be part of a community of fellow musicians.

 

On that path of music making, one can adopt multiple sources of validation. One challenge they face is related to their level of experience. It’s rare an experimented producer will open up to connect with people who have less experience. Unless you have met them in person and have a connection, the odds that you connect with them through social media are pretty low.

 

Another point to keep in mind is while we seek for positive feedback, we might attract misleading people. Through my years of experience, so many times, people have provided feedback that made no sense, pointed me in the wrong direction and often, I could only realize it later on. When I coach people, I often have to break old patterns people have integrated from Youtube influencers or explain how to avoid simply apply a technique without knowing how and why to use it.

 

Let’s explore three examples that illustrate how artists are inspired by their close friends and community, ultimately shaping their musical journey:

 

Collaborative Exploration:

 

  • Imagine a group of teenagers with an affinity for music and festivals, forming a collective in their high school years. They share their compositions, experiment with different genres, and perform together. Within this collaborative environment, they validate each other’s ideas, talents, and potential. The group becomes a creative hub, nurturing their passion for music and encouraging them to refine their skills. Through mutual support and validation, they collectively grow as musicians, laying the foundation for their future careers.

 

Mentorship and Role Models:

 

  • In certain cases, young musicians are fortunate to have experienced mentors or role models within their community. These individuals may be established musicians or industry professionals who recognize the budding talent and potential in these aspiring artists. By offering guidance, imparting knowledge, and validating their skills, these mentors become invaluable sources of inspiration and motivation. Their validation reinforces the belief that a career in music is not only attainable but also worth pursuing.

 

The Power of Musical Networks:

 

  • In an interconnected world, musicians have the opportunity to connect with a vast network of artists and industry professionals through social media platforms, online communities, and music events. Building relationships within this network can have a profound impact on their careers. By associating with established musicians or collaborating with talented peers, young artists gain exposure to different perspectives, styles, and techniques. The validation and recognition received from these interactions bolster their confidence, expand their musical horizons, and open doors to new opportunities.

Building Self Validation

 

Ideally, one wants to create self validation. This is the hardest thing to build if you’re an artist. Understanding that you music is a form of communication in need of connection is necessary to split your needs into two parts. On one side, you’ll want to learn to cover the technical understanding of your music to fit the context your music belongs to. This implies these points:

  • Arrangements: You can validate yourself through your own references that should include music that you know works well.
  • Mixing: This can be  validated through another professional but if you learn validate yourself here, it would come to understanding your different sounds. Again, references will make a difference here.
  • Mastering: You can mostly make sure you have the same loudness and make sure you’re not having distortions, resonances.

 

Technical self validation takes a while to understand but working with fellow artists and professional will teach you to recognize what works or not.

No one expect you to cover all of this on your own.

 

The non-technical part is complicated. It’s either you have incredible trust that what you do works (which is rare), or work with your circle of 5. But everything is relative and arbitrary in that field, including your own judgement. I find that the best way to develop self validation is to learn to accept your music as it is, with it’s flaws.

 

In conclusion, validation serves as a cornerstone in the journey of a musician. Starting from the early stages of self-discovery and exploration, positive validation from friends, mentors, and communities can ignite a passion for music and drive an individual to pursue it further. Surrounding oneself with quality artists and being part of a supportive network can provide inspiration, guidance, and invaluable learning experiences. Aspiring musicians who receive validation and recognition early on are more likely to turn their passion into a fulfilling career, fuelled by the belief in their own abilities and the support of their peers.

 

Chasing success is a failed model

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There’s something quite misleading about seeing artists we love in their studios, especially when there’s all the gear one can dream of. On one hand, you see someone accomplished with all that equipment and you might be thinking that the success brought all that gear or perhaps, the gear made that success. Then, on the other hand, you see yourself in that exact position where you dream to be the spotlight of everyone else. In both cases, you can imagine success all around and the studio is the key to get to your goals.

 

Chasing perfection is like running after a mirage in the desert. It is basically hunting a ghost, not knowing if that ghost is really exists in the first place.

 

In past posts, I explained some challenges regarding that and how to work with a definition of done so that you can have a better idea of where you’re heading.

 

The music industry has undergone a significant transformation in recent years. With the rise of digital music streaming services, social media, and other digital platforms, the traditional model of chasing success in music production is now an outdated approach. In this blog post, we will discuss why chasing success in music production is a failed model, and provide alternatives for musicians to achieve fulfillment in their music career.

 

The Misconception of Success

One of the biggest misconceptions in the music industry is the definition of success. Many musicians view success as achieving fame, wealth, and recognition for their music. However, this definition is narrow and incomplete. All those can’t be measured. You might think that a certain number of followers on a social media will provide some sort of success, but once you have that amount of people, you will realize that it doesn’t bring any passive income or more sales. You need to continue working hard times to get something out of it, which will be taking time away from your studio use. Same for sales. You might make a bunch, but then what? You’ll be chasing something else. Success in music should be viewed as a personal accomplishment, rather than an external validation. I often refer to that as perhaps, happiness.

Alan Watts, a British philosopher, once said, “The meaning of life is just to be alive. It is so plain and so obvious, and so simple. And yet, everybody rushes around in a great panic as if it were necessary to achieve something beyond themselves.” This quote perfectly illustrates the importance of finding personal fulfillment in the music-making process, rather than chasing external validation.

 

The Context of Success

Another aspect that musicians often overlook when chasing success is the context in which success occurred. The success of an artist is not just a result of their talent, but also a result of timing, luck, and other external factors. The movie “Searching for Sugarman” tells the story of Sixto Rodriguez, a musician who achieved critical acclaim in South Africa in the 1970s but remained unknown in the US. The film highlights the importance of context in success, and how success can be achieved in unexpected ways.

 

Alternatives view to Chasing Success

So, if chasing success in music production is a failed model, what are the alternatives? Here are some alternatives to consider:

  1. Focus on the Creative Process (the journey)

One of the best ways to find fulfillment in music production is to focus on the creative process. Rather than obsessing over the end result, focus on the journey and enjoy the process of creating music. This approach will help you stay motivated and inspired, and ultimately lead to a more fulfilling music-making experience. As this is easier said than done, how do I do that? Well, when one is focused on the end result, you’ll get annoyed if something goes wrong: for example, a synth doesn’t sound as you have in your initial vision. Focusing on the process mostly means that you’re curious about the task you’re doing at the moment and less trying to perfect things.

TIP: Try to have 50% of your studio sessions aimed at doing nothing but jamming and having fun instead of be productive.

 

  • Develop Your Skills

Another way to achieve fulfillment is to focus on developing your skills. The more you practice and refine your craft, the more you will grow as a musician. One thing I tell people is that you’ll learn more by starting 100 songs than trying to perfect one. When you start 100 different projects, the goal is to face a different challenge each time. It could be a new technique, the use of a new plugin or an unusual sound. This will not only lead to personal satisfaction but will also make you a more competitive and capable musician in the industry.

TIP: Try to start 100 songs then work with them in alternating.

 

  • Connect with Your Immediate Audience

One of the most rewarding aspects of music production is connecting with your audience. The mistake most people make is to try to reach out to people who don’t really care. What you need to do is foster the close people who could care, which I call (no pun intended) the circle of five (wink to the circle of fifth). This approach will not only provide a sense of fulfillment but will also help you build a sustainable music career.

TIP: Commit to connecting with your 5 people and create a dynamic where everyone can help each other.

 

  • Set Realistic Goals

While it’s important to focus on the journey rather than the destination, setting realistic goals can help you stay on track and motivated. Rather than setting goals based on external validation, focus on setting goals that are meaningful to you and align with your personal values. Question your goals, talk to experienced mentors and producers and then try to scale down your projects to a minimum.

Tip: make a list of different sounds you love or songs you often listen to and then aim at trying to understand what you love it. Then work towards in making music you love.

 

Conclusion

Chasing success in music production is an outdated and failed model. The music industry has undergone a significant transformation in recent years, and success can no longer be defined by traditional metrics such as album sales or chart performance. Instead, musicians should focus on finding personal fulfillment in the creative process, developing their skills, connecting with their audience, and setting realistic goals. 

As Alan Watts said, the meaning of life is simply to be alive. The same can be said for music production. The most important aspect of music production is finding personal fulfillment in the process of creating music. So, rather than chasing success, focus on the journey and enjoy the process of making music.

 

How To Compose With Consistency

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I’ve always been interested in the restaurant industry and particularly with the whole process of how they give awards like Michelin Stars. There are a number of criterias that will define if a chef will earn one and I find there is some inspiration to take from those points to apply them to one music producer’s work. While there’s no written notes on what the criteria are, what we do know is that there are key points such as ability, quality, and the chef’s personality. However, one that really stands out is consistency.

 

This is a common shared topic with clients of mine. Everyone pretty much dreams of finding a formula that will make sure each song is good and that each time they hit the studio, something worthy will come out from the time invested. There are straightforward ways to make sure we get there but there are also some points that I will explain that might be a bit unsettling.

 

Managing Expectations

It’s always a bit hard to talk about expectations with clients. There are a few points to keep in mind when it comes to that. First, many people are passionate about music in the first place and rely on that hobby for multiple hopes such as, acceptance and validation from their community or other hero producers of theirs. This alone creates some big goals, which creates stress that can glitch creativity and productivity. Same for other producers who have released some music and feel a pressure to do more, but they’re facing some tensions towards what they do: feeling of being inadequate, hitting technical limitations, unfair comparisons to others, etc.

I personally don’t really believe that having constant positive sessions from the studio, where you are 100% happy with your music, is humanly possible. For those who do, I would also question how much fun that is since in the long run it can be really stressful and tiring.

 

So rather than having perfect consistency in music, I think it’s better to change the approach to defining what your victory conditions are. In the Definition of Done article we covered how to set yourself clear points to know you’re done with a project while accepting how many imperfections you can live with. But victory conditions are slightly different, yet, also similar.

 

So for instance, I used to know some professional musicians that were forcing themselves to go to the studio everyday and make one song minimum. Since I worked with them, I had the chance to listen and I had to say I thought the songs they showered me were interesting about 5% of the time (there were a lot of them). We talked about it and realized not only was he not happy about the situation nor the outcome, but he also realized he was just not achieving anything he hoped for. So we worked together to shift his workflow and expectations.

I proposed my non-linear music making technique where he would work on several tracks at once instead of one song at a time. I also talked about what he loved doing so we can make sure that part would be at least 50% of his studio time. In his case, he loved sound design and creating new songs which are perfect. I showed him that music can also be about that and that making music is an important part of music making but it is not the only part of it. Starting new songs is, to me, just as important as finishing them. The more you start one, the better the odds to really create solid and original ideas. Then you harvest the best ones to turn them into a song. We also revised different ways to do sound design and techniques to try.

 

This changed a lot the outcomes of his music and the quality of the following tracks got much better, even if the pace of them coming out got a hit. This is why I sometimes encourage people to focus on tracks made per season instead of days, or weeks.  

 

Victory Conditions

We all have different conditions and there’s no real best way to do this but I find that victory conditions should be different than releasing goals. Some people feel victorious if they get their album out after months of work, but soon they want more of it and then they face a return to the studio that feels like a pain. In my case, after years of experience, I find that my victory conditions has boiled down to having a blast when I’m in the studio, even if that implies working hard on solving issues.

 

This implies two different things: First, there is a part of me that is there to solve issues, install gear, create an environment that is workable and fix details to ensure all is well. Second, I have to prepare for my conditions by making sure that I have all the necessary skills to make music. So, if in a Definition Of Done, we set the points that would make us see we’re done, in the Victory Conditions, we establish what is needed to go there and what is also to make it possible. 

Since for me, it is related to fun, I had to reverse engineer it. 

 

That implied that I had to look back at a really fun session and see what happened to make it work, and to enjoy it. More often than not, while a session can be ruined by technical problems, it’s clear that some sessions in the studio should be dedicated to preventing issues, but also, some other sessions would be dedicated to practicing a technique or new concept, so that when I hit the zone, I have all on hand.

 

So what about you?

 

In the development of an artist, there are numerous stages and phases. You might be in one that is so challenging that the fun doesn’t happen too much. It might be because you feel overwhelmed by a specific issue, some software limitation, lack of knowledge on a topic and aiming for fun might seem a bit of frustration. The thing is, if that can help, I have to say that there has been many years in my life where I accomplished so many things without knowing much and that the more I knew, the more I slowed down. I often say that it’s important to finish something and learn rather than chase perfection.

 

In other words, whatever you are struggling with might actually be a distraction. There are a lot of things to learn on Youtube and if you can’t find it, there are always people to help – that includes me. You don’t have to stay with a problem for long nowadays, compared to times before the internet’s abundant tutorials.

 

Perhaps you can create conditions where you work on a few things at once, small things and try to make the most of that.

 

Quality Control, being practical

We talked about the philosophical and workflow part of this topic but what about the technical side of things? What are some of the main elements that do maintain consistency between songs?

 

There are multiple points you could use a checklist. After years and years of working on music, I do see correlations between songs that manage to get some kind of success. I won’t dive into the promotion, releasing and anything unrelated to production though because that’s a bit of a rabbit hole which changes every 3-6 months. I can’t follow.

 

In music making, I feel there are 2 types: commercial and artistic.

 

By commercial, I don’t mean it in a derogatory way. I’m basically relating to music that is intended to be pushed for sales. If you make music and want distribution, there are chances the distributor might turn it down if they consider it will not sell enough. This is a norm for P&D (press and distribution) deals, because the distribution is basically covering the costs and will expect a ROI (return on investment). In my book, if you make music with the idea to make sales, it is mostly and clearly commercial (eg. we’re producing it in a sales angle). 

On the other hand, artistic music might be simply digital or released at the expense of the artist, without distribution and there is very little expectation of sales. This kind of music is often a bit more edgy, abstract, risky, not following many rules and has a bigger chance of not being able to be fitting any rules.

 

If we compare that to a restaurant, the commercial one is often knowing what sells and will feature a direction, style with some star dishes that people want each time they visit. The artistic ones would be a restaurant where they change the menu each day and take risks. 

They both need consistency on a number of things: fresh ingredients, recipes being respected, taste being coherent on each serving, temperature, etc.

 

It’s pretty much the same with music as well. There are certain criterias you can follow that will ensure that your songs will always deliver. Sometimes it might not have the same punch but if you cover the basics, you’ll have for sure some coherence.

 

Here are the criterias I have in mind:

 

  • Solid hook, main idea. What makes the reason for a song to exist is that you found a solid idea you want to share a story about. That’s how I see music. If you think of traditional music, people write a story and that will be the main idea. For electronic music, more than often there will be no vocals so the sounds and ideas are your story. Don’t make songs for the sake of it (note: I encourage people to make music for the sake of it though, which is different). Find an idea and build a story about it. It can be a sample, a pattern, a fun sound… There’s no rule here but to find one thing you want to listen for 3-6 minutes and really push forward that idea. 

 

  • Song in key, scale. This might sound weird, especially for people making atonal music or industrial techno who use a chromatic scale, but making sure all your elements are in key will give the song a much more wholeness to it. Not all songs follow one but having a coherent harmony will please many people, especially if in a specific genre, some scales are respected. Optional point here would be chord progression. You don’t always need one but if you have one, make sure that it is solid and coherent. Often when I give feedback to people who are starting in music production, I notice they aren’t respecting this basic point and once they do, they really bring it to another level already.

 

  • Rule of thirds in arrangements. This is a bit of a concept I bring up in feedback where I explain to producers that if they divide their song in 3 sections, they all should have some variation, to give the listener a sense of evolution and to keep the attention. If you understand the listening experience as a challenge of keeping attention, you know you need to bring new ideas, but not too much. The rule of third never fails. If you compose pop or anything needing a structure, keep that in mind as well.

 

  • Flat mix, coloured master. Clients don’t always understand what a good mix is. If you keep your tone flat but work with an engineer that can color it to match similar songs on the market, you’ll most likely always have a solid, enjoyable song that can compete well. Also, a flat mix means that your elements are not too all over the place, which is important.

 

  • Avoid masking, phasing. This is more technical but if you have a busy mix where many elements are used, you’ll most likely end up having a muddy mix. I won’t go into how to fix this in this post and you can google about it but keep in mind that it’s essential to quality.

 

  • Get Feedback. Show it to people you trust and ask for specific feedback. Otherwise people will say its cool. Be technical about what you need from them.

 

  • Get help. I don’t understand why people want to do everything themselves. It’s basically setting you up for average music. You’ll learn yes, but why not become a master at making music you love doing and get a master to help you mix so you get the most of it? It’s like, if you want to make a sandwich but you want to make the bread yourself, mayonnaise from scratch, grow the veggies, make the cheese, etc. Yes you can, but you could also buy the best ingredients possible and have a killer sandwich too.

 

  • Quantity for quality digging. If you see each song as an experiment to learn something new or master a technique, you can speed up your process and make more music. A good way to keep up with quality is to producer many, many songs and then trim down your output to the ones you know are shining. The more you finishing music, the more you’ll develop skills, which make sure the following tracks are better quality. Then when you can pick what you share abroad, to the outside world, they’ll only see quality.

 

If you cover these points, you’ll most likely have something you’ll be proud of and when you share a song, people will know what to expect from you, even if you take risks, creatively wise.

 

Are Albums Still Relevant?

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Are albums still relevant? Ok, that’s kind of a loaded question, because yes, I think they still are. There’s been a trend in the last four years, where people are saying that “the concept of the album is dead, no one listens to albums, blah blah blah blah blah.” I hear this all a lot. If you look at the current trends, it makes sense: you look on Spotify and a lot of people release EPs and singles because it’s the surest way to game the algorithm to get plays.

However, the concept of singles and EPs bores me to death. Like, I hate it. When I see a song, I’m like, “Oh, I want to hear the album it’s coming from.” So I go and check and quite often, it’s a single. This turns me off so much that sometimes I get angry. It’s like the artists have lost their balls, for lack of a better term. It’s like they’re being dictated by the capitalist system that says that putting out singles is the most efficient way to market their art. I think that’s a problem because artistry and capitalism rarely go hand in hand. When I see a single, all I can think is, “Where’s your artistry? Where is your vision? Where’s your soul? Is that all you have to say?”

To me, I find that albums are narrative. When I go watch a movie like Doom, or Star Wars, it pisses me off a little bit because there is no climax, instead, they hold you in suspense for years waiting for the next flick. Personally, I would rather see a movie that is five hours long instead of three movies. This is why I love series where they release all the episodes at once, like on Netflix. I know that it’s long enough that I’m going to become invested in the characters, and by the end of it, I will feel like I lost friends, and have experienced something.

To me an album, especially long albums that are an hour long at least, I find that it’s like a window to the artist’s studio. I feel like I’m peeking into the studio and I’m hearing the music he’s been working on in the last six months or year. Sometimes you listen to the songs and you feel like the artists went through different life-changing experiences, or experienced inspiration from a certain artist, and then they came up with an artistic response to their influences like they’re trying to make a statement within a specific culture.

I find that as artists and musicians nowadays we need to step up, and we need to be assertive in the way we expose ourselves in the music. If that means that we’re going to have an album with only two solid songs, where the other ones are experiments, then so be it. There’s a certain romanticism with an album where you’re relieving the artist of the pressure of coming out with the best side of himself for singles every time.

Additionally, with albums, I like the fact that you can sit with an album and you can listen to it on shuffle and have a different story each time. Sometimes I’ll do this for a week straight and marinate in someone’s creative potential. 

Another thing that I love is when an artist has multiple albums, and sometimes you listen to one and you’re like, “Wow, this sounds completely different, but I see a relation to the previous one.” It’s nice to see the evolution between the two. 

I like listening to albums, because I want to hear the music you did in December, for instance, even if it’s not perfect. I love that. That’s why when I make an album I typically make it in a day or two, in order to collect the thoughts that I was having at that moment and time. 

Typically, I never spend more than an hour and a half on a song, which a lot of people think is crazy. When people ask how I write an album so fast, my response is pretty straightforward – I have an efficient workflow. Now, that doesn’t mean that I only work on music for hour and a half increments. The work goes in beforehand, making sure that I have all the elements that I need to create an effective mood board.

Since I spend time getting all my samples and sounds in order when I make a song, I know exactly what I want, and I add the stuff around it from my template. And then I continue what I did in the previous one, and once I’ve finished that one, I open the third one, and so on and so forth. Then by the end of the day, I have a ton of new songs.

Some people will ask me, “How do you jam if you don’t have a bunch of gear – it’s a pain to MIDI map everything every time.” Well, if you’re using Ableton, it’s called Ableton Live for a reason. Use the session view, and start clicking clips you have loaded – you don’t need anything fancy.

I also have another student who just sings into an audio clip and then converts that into MIDI using the option in Ableton. It wouldn’t translate perfectly, but that was part of the fun of it all – it created restrictions.

Also remember, you don’t have to finish a song in one go – you can work on multiple songs at the same time. When you’re feeling stuck on one, just start another one, or open a previous project from that thought.

Another key to making albums quickly is to make it a habit. Prince was recording a few tracks a day, and now there’s a library of music in his vault. Ricardo Villalobos is the same way – he typically doesn’t spend more than a day on his songs. He just jams. A big part of this motivation comes from success, however, in order to be successful in this day and age you have to break through the noise, and releasing a ton of stuff is a good way to do that. Success, just like output is a grind, never forget that, but with it comes a lot of personal satisfaction.

Service Update: Track Finalization Is Now Exclusive

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It’s been a hard decision to make since I’ve enjoyed collaborating on so many tracks that have been sent to me through the track finalization service that I offer. However, I have found that by just allowing anyone to purchase this, it becomes not only a source of a great deal of stress but also the work to reward ratio often doesn’t pan out. Therefore, I am indefinitely pausing my track finalization service, except for people with who I have enjoyed working with in the past. 

However, rather than just pausing the service, I feel like I owe an explanation. This blog post will be a little different than most and will have two authors. First, I’ll explain my reasoning, and then someone who has used my service a few things will explain his thoughts on working with me.

 

Pheek’s Perspective

I have clients that have standards that are pretty high, which I have no problem with. I’m happy to help. However, paradoxically many producers come to me and love their track just how it is. Yet they still want me to work on it. This is confounding to me, because if you love your track, why do anything else to it? Music is subjective, and in the ear of the beholder, so it will never be great to everyone. The only thing that matters is if it’s great to you.

However, they still hire me and have a track that they are emotionally invested in because they have put so much effort into it. They just want the track to be perfect, so they think that I can do this, which isn’t true. Hiring an engineer won’t fix everything, and transform a piece into the hottest track to hit their respective Beatport chart. And while this sometimes may happen (usually by pure luck), engineers can only fix what we are allowed to, and often have to contend with people’s cognitive bias’ towards their track. 

Therefore, with these clients, it’s necessary to communicate that nothing is perfect and that the concept of perfection, especially in art, is folly. To be fair though, as an artist, this concept took many years to accept. I eventually realized that no matter how much I tackle imperfections, the end result is often staleness. And staleness is something that nobody who is writing art-focused music wants since it’s these imperfections that make songs exciting. It’s these imperfections that make them human. And humanity, especially within electronic music is sorely needed since the criticism from detractors is often that electronic music sounds too engineered, or robotic. 

This pursuit of perfection messes up my client’s workflow because they are often obsessed with having the perfect track rather than just finishing them. To me, this is essentially chasing unicorns in a field of chocolate, because, like I said before, perfection is a fantasy. Still, this mindset persists in many since people set standards for themselves that can’t be easily changed.

Now, a perfectionist mindset would be fine, if it was tolerable. However, after all these years of consulting, I’ve noticed that perfectionists always comes with one personality trait – they’re micromanagers. And let’s be real here when was the last time you heard someone praising a micromanager? Probably never, because it drives everyone crazy. 

The end result is usually two things: they will either say that the track is too close, or different from what they gave me initially. However, I usually don’t know which one it is until after I submit the track back to them. They reply with what else needs to be fixed, so I go and fix it, which I’m happy to do because there is no way I’m going to get it right the first time unless I’ve worked with them before. However, quite often, I spend hours going in a loop and reverting it back to pretty much exactly what they gave me in the first place. Or they will ask for so many additions that it eventually warps the track to a point where it doesn’t match the patterns they have set in their own heads. If you’re a producer, you know what I’m talking about – you can anticipate what is going to happen before it happens and if you miscalculate that, or if it’s different, it creates cognitive dissonance.

This cognitive dissonance is because producers are emotionally engaged with their tracks, and they have heuristics in their mind about where things should be in the mix, or compositionally. They EQ’d it a certain way, they didn’t have certain effects or compositional elements in it that are now in it, so when they hear it, it is jarring, because they expect it to be a certain way. Therefore, it doesn’t sound “right” to them. 

However, more often than not, a producer’s home studio is not representative of the outside world, so it’s no wonder that it doesn’t sound “right” to them. But since they are so wrapped up in it, they ask for more modifications, without realizing that what they are asking for is actually incorrect. However, this sometimes forces me to go back to how it was, because of their inability to realize that the reason why they hired me in the first place was to provide them a track that translates well across all systems. 

This happened again recently, where the producer lamented that it didn’t sound close enough to their reference track, which they never provided. So I asked them to send that over, and lo-and-behold, the reference track wasn’t properly mixed. Now, I happened to know this artist pretty well, so I provided them with a reference that was correct. Strangely enough, I haven’t heard back from this client.

As you may have surmised, I’m not a fan of doing business this way. Therefore, from now on, track finalization will only be available to people I’ve worked with successfully in the past. Because at the end of the day, why would you want someone to finish a track that isn’t on the same creative wavelength as you?

 

Alex Ho Megas’ Perspective

Ok, so none of you know me. However, I’ve been doing marketing for Pheek for almost a year now. And sometimes we trade services, and one of those services is track finalization. He asked if I would write something about my experience working with him on this since we have done it a few times. You may be thinking, “how can someone be unbias towards their client?” The answer is, I really can’t. However, I’m going to do my best to explain what working with him is like.

Reading Pheek’s perspective above, I intimately understand the cognitive dissonance that comes from having your track modified. You do expect certain things to be in certain places, subconsciously. Consciously, I know that they are most likely wrong since I don’t have a tuned studio and an acute knowledge of mixing and mastering. I, personally, just like writing music and designing sounds. 

One thing we often agree on is that music is usually a collaborative process and that electronic music is one of the only genres where it’s often not. Therefore, I hire Pheek knowing that collaboration often leads to better music. So you know, I’m not always immediately happy with everything I get back. I just know to give it time and to send it off to people that I trust to provide feedback. Then, I think critically about it and note things I would like changed. 

For instance, sometimes I notice that the tuning on a sample is incorrect, or that an element needs to either be extended or shortened. Sometimes there are parts that I want to have emphasized that Pheek deemphasized, like how a snare hits at a transition. So I confer with him and ask if it makes sense to change those things. Often he says they can be changed, however, I always make sure to just trust that 1) my room is incorrect and 2) that a new perspective is helpful. Sure, sometimes I override his recommendations, but only after careful consideration. And to be fair, I still could be wrong about those decisions, but as he said earlier in this post, music is subjective in many ways. 

I would say that the most difficult one we’ve worked on was the last one we did. Right from the beginning, there were some warping errors that made the channels not properly align, and therefore significantly changed the composition of the track. This was hard to explain because he was not familiar with the track, so he couldn’t figure out what was wrong. To him, of course, it’s correct, why wouldn’t it be? However, I just pointed him to a time in the original track where it was wrong, and had him compare it to the version he sent over. It took some time to figure out an effective communication method on this, but ultimately, we got there.

Then he added a bunch of foley sounds to the track, per my request. However, they were either too maximalist or minimalist, so I asked for a modification. These weren’t exactly what I was looking for, so we went back again. Being content with what it was, I sent it in for a mixdown. Then I sent the mix to another engineering friend to see what he thought of it – and it didn’t think it was right. So I just asked Pheek to bounce down the stems and send them over so I could see what my friends sounded like. Funny enough, after comparing the two, I prefer Pheek’s and will use his version when it’s eventually released. This example just goes to show that this track had a particularly strong hold on my perceptions, which makes sense – I worked on it forever. It was only after a good amount of time that I was able to crack these biases. 

 

The best recommendation I have about his track finalization service is to make sure to clearly mark where there are things that need to be changed. Note the time, note the duration. Make sure to have a copy of the old track handy that you can send him so that you can point to when you need things reverted. Make sure to mark the times and durations on those. He has a blog post about “how to communicate with an engineer,” which provides tips that will smooth the process of working with him on track finalization. However, it seems like now, he’s only working with people he has vetted in the past. So if you’re reading this, and have successfully done track finalization in the past, I recommend reading this article.

Another good thing to read would be his post on finalizing tracks on your own now that the service has been made exclusive to previous clients,

Do You Love Your Track? Or Are You Just Overly Committed?

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  • The creative process involves a lot of fantasizing. You fantasize about the reaction you’ll get from crowds, and the reaction you’ll get from promoters. You fantasize about the reaction you’ll get from their creative peers, and the reaction you’ll get from your friends. Perhaps the person you have a crush on will like it. Perhaps you’ll get it signed to the label of your dreams, and it will break your career as a musician. This often creates a deep level of love for your track. 

However, the caveat is that many people feel this adoration in that euphoric phase of composition, where you’ve discovered an amazing loop or a basic structure of a song that enraptures you. 

This is that moment when you pull the hammer back on the metaphorical pinball machine and bounce your idea into the summit of the board, where it starts bouncing off the bells, whistles, and fixed, flashing bumpers, sending it careening into a space of infinite possibilities. 

Then after a while, it slows down, and you begin to see that the ball is falling deeper and deeper towards your flippers and that if you don’t hit it just right, you may destroy your track forever.

This is that moment of self-reflection and doubt that most creatives have. It’s in this period that you might think that you messed the whole track up by adding a part that doesn’t elicit the same joy as before, almost like chasing the high the first time you took a drug. 

The problem is that you’ve committed so much time to this track that you may be convinced that it’s still incredible, and become stubborn about any suggestions. 

Or it could go the other way, where you’ve committed so much time to this track that you feel like you need to do something with it, but you don’t love it like you used to. There are solutions to both conflicts, resulting from the same emotion – love for your track.

 

A photo of Ableton next to a cup of coffee.

 

A solution to loving your track too much

This is a hard one because people often get stubborn about their art. They love it so much that they can’t absorb any feedback or rejection from their peers about it. Often that’s because their love for it is built on the cognitive heuristic of commitment, rather than them actually believing it’s an incredible track. 

Therefore, often this fallacy is built on eggshells and critique may seem like a personal attack, and therefore the creator protects it from opinion and rejection, lest they be rejected too. This sometimes leads to people not putting their track out at all, always “waiting for the right moment.”

The way to get over this fear? Truly don’t give a shit what other people say. Most great artists didn’t. We always hear stories about the albums that critics lambasted or art that sat obscurely for decades before being dusted off and appreciated. Or there is the opposite, where their art’s controversy was appealing to some, and appalling to others, creating a maelstrom of press. 

This is what happened to John Cage and Karlheinz Stockhausen, who made some of the most challenging music in modern history, where to this day most people don’t understand it. But they are both considered important in the canon of music. 

They knew their music was threatening, but they probably didn’t care, because they thought it was important, and thus put it out there. 

If people want their music to get out there, especially if they still hold onto the original fantasy of other people listening to it, then they need to put it out there for critique. Whether that’s your friends or a marketing campaign that goes out to media contacts and DJs, you’re going to feel rejection, even if it really is brilliant. That’s because music is subjective. 

 

A photo of Deadmau5, who understands that his love for his tracks can often be misguided.

Credit: Wikipedia

A solution to not knowing if you still love your track

If you got to the point where you can put the song out, but are still having doubts about it, keep in mind that you really have no idea how it will sound to others. Remember, when you first started the track, there were elements about it that sent your brain bouncing off the proverbial pinball machine. Therefore, there is a good chance that other people will love it too. 

Deadmau5, love him, or hate him, knows how to finish tracks, and has released some of the most seminal modern rave anthems. With his hit, Strobe, he was having this conflict. He liked it enough to finish it, but not enough to be confident with it. 

Since his label hadn’t seen anything in a while, he decided to send it over to them, suggesting that it could be a B-side to a record; another piece of content to whet the appetite of his fans. Then, to his surprise, it blew up in 2009, right at the advent of the EDM explosion, helping to propel his career into the stratosphere. 

If you listen to Strobe, you might be able to see why he wasn’t confident in it. It’s at least two minutes longer than any other song on the album, clocking in at 10:33, and it takes a few minutes before the kick drum comes in. It’s not necessarily a radio anthem. 

But believe it or not, people like challenging music, because it gets them thinking.

A less mainstream example of this is from one of my clients who had a song that they sent me that I thought was pretty good, but they were having doubts about. I was like “Look, how about I send it to some labels and see what happens.” 

So I sent it out to some labels, and it didn’t just get signed, it got picked up by a bunch of different places. They were having doubts, and their doubts were squashed when it became as successful as anything else they’d released.

You also don’t know who tracks are going to resonate with. While they might not vibe with your primary (often fantasized) audience, they could resonate with an entirely new audience. 

A good example of this is a client of mine who sent me over some ambient tracks they made, which was surprising based on his previous work. What was also surprising is that they had all these Indian-sounding names. 

Well, it turns out those Indian names were actually holy words in a religious sect, and when people searched for those on Google in regards to the sect, their songs would come up. With this, their music, in a way, became holy music and ended up performing better than any of the other, more branded tracks that we worked on together.

 

A Note On Expectations

As I get older, I realize that the desire to be understood, or liked by others is a trap for the creative process. The real joy should come from if a song is technically solid, or if you changed your style to something that you’ve never done before. These are both something to be proud of as they show an improvement in your abilities as an artist.

I like to think of each track as journaling, and it’s a capturing of an idea, rather than trying to make something that will please thousands of people. The most frustrated artists are the ones who have high expectations for their music and where it goes, the least frustrated are the opposite. 

A note on collaboration

As many of you know, I do track finalization. Whether you do it through me, or another session musician, I think what I’m about to say rings true for both. Basically, I only like to work with people who have a realistic expectation of their art or don’t view me as some sort of savant. Just like they have high expectations for the track, they might also have too high of expectations for the session work, especially if they have both. Because whether people realize it or not, they might have subconscious ideas of how their track should go without consciously knowing how it should go. 

Then when I or anyone else goes in and makes edits, these sorts of clients expect it to sound like something completely different. Also, if they’ve heard a track a couple hundred times, any alterations to it are going to be glaringly noticeable, and might not jive with the congruency you have programmed in their head. Therefore, if you have these sorts of expectations, it’s best to forgo them, as they diminish the creative potential of a track. Remember, it took something like 27 people to write “I Feel Love” by Donna Summer. Did they all agree? Did it diminish the value and impact of the track?

The best people to work with are ones who are about a 6 or 7 out of 10 on their love for their track. These people tend to keep an open mind.

 

A photo of someone listening to a track. Don't listen to your track too much or else you might love your track artificially.

 

Becoming A Touring DJ Post-Pandemic

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After being locked away for over a year, many artists are left with a trove of new music they released over the pandemic. And naturally, many of these artists want to play it out to new audiences. This brings up the question of becoming a touring DJ, which has become most professional musicians’ primary form of income. 

However, with the underground electronic music scene being just that – underground – it’s not as easy to figure out where to tour, especially when much of the world is still closed down. That’s why it seemed like a good idea to reiterate the steps you need to take in order to get noticed in order to become a touring DJ.

 

North America Isn’t Europe

Becoming a touring DJ in North America is different from, let’s say, Germany. In Germany, club culture is one that’s not only government-sanctioned as being a cultural institution, it’s also not time restricted like in North America. In Germany, techno clubs start on Thursday evening and go all the way through the weekend, non-stop. However, in North America, clubs frequently close at 2 AM, with some exceptions that may go until 4 AM. 

There are after-hours spots, but it’s not like someone researching a tour can easily find the promoter’s contact information. Plus, the world can be a little exclusive, due to its secrecy. 

 

My Tale Of Touring

However, that doesn’t mean it’s impossible to become a touring DJ in North America. Before Facebook, I knew of all of the shows happening in Montreal, and I would frequent them. This got my name out there, and eventually, I was making lots of musical friends and acquaintances, who would then book me for the shows. 

Through this, I started gathering fans and learned how to communicate with promoters and venue owners, always presenting myself in a professional manner. After a while, people would come out to see me specifically, and instead of standing in the corner waiting for the headliner, they would be on the floor tearing it up. Thus this encouraged more people to dance, and after a while, people visiting from out of town started to take notice. 

this is a photo that represents the metaphor of building bridges, which is necessary to becoming a touring DJ

Becoming A Touring DJ Is About Building Bridges

Promoters in the United States and Ontario would often come to Montreal events, and they would reach out to the promoter to figure out who I was and book me outside of my normal domain for parties that I had never heard of (even if they were within driving distance, and naively thought I knew all the events within driving distance). 

Then, while playing these places, maybe I noticed other DJs on the bill and invited them to come play one of the events in Montreal. This is how cross-pollination of scenes happens, and creates regional touring circuits for people to play on.

 

Becoming A Touring DJ Is Conditional – You Must Provide Value

However, becoming a touring DJ can only happen for developing artists if certain conditions are met. First, they must play in their city and become sort of a local hero. This allows them to have content that can be shared with other promoters showing that they can rock a crowd. This is important because in this day and age content is king, and videos showing you smash a show is a great way to prove to people who haven’t heard of you that you’re someone worth paying attention to.

To play locally, you must also provide value for the scene beyond the music you play. Be a patron of the arts, and go to shows. Write about public-facing shows in blogs. Do promotion for the shows by flyering and posting on social media. Show that you care about the development of the scene; form a symbiotic relationship. You’d be amazed at the power of reciprocity once you approach the promoter in a respectful, professional capacity asking for gigs. However, you HAVE TO ASK. If you don’t ask, you will never become a touring DJ.

 

The First Follower Concept

Even after all of this, realize that your first gigs will not be glamorous. You’ll be sleeping on couches, playing for almost nothing (and/or free), and saying yes to pretty much everything. You will not sleep much, you will not make much, and you will play on a lot of empty floors. However, eventually, people will start to congregate if the right conditions are in place. 

This is the first follower concept – something that Derek Sivers, the founder of CDBaby evangelizes. This is best exemplified by this video of his where a lone dancer on a hill starts ferociously dancing to the groove. Then another follower notices the infectiousness of their moves and joins in. Then a third, then a fourth. After about a dozen people start dancing, critical mass forms, and like a flock of seagulls to a piece of bread on the beach, they swarm.



This is what you must have at every one of your shows – someone who is willing to be the first mover. If you’re playing out of town, this may be especially difficult. Therefore, do your best to at first play shows that are within traveling distance of your friends and fans. Incentivize them to come out with guest lists, or other giveaways. 

 

Playing For Exposure

I’m about to say something controversial. Something that in certain circles will result in a strong amount of backlash. So where we go… when a promoter says that playing a gig for free, or relatively little, will be good exposure, if you’re at the beginning of your career, they’re right. However, it’s only worth it if you can get that “first follower.” If you just play to people who are sitting at the bar, there will be no exposure – instead, you will be a glorified jukebox. Nobody gives a shit about the jukebox. If you’re not able to bring out someone who is willing to go buck wild on the floor for you, then the gig probably won’t do much for your exposure, and won’t help you on your journey to becoming a touring DJ.

 

Branding Is Everything 

Ever wondered why promoters are willing to shell out $3k for a visa plus the booking fee to get a European to come to play a local club, despite there being locals that can play just as well, if not better? Branding, unfortunately. 

It’s easier to sell the romanticism of a European DJ who commands a spot in a culture that appreciates them, rather than booking a local who doesn’t have the same aura surrounding them. People may not even know their music, however, they have tens of thousands of followers, videos of them playing the crowd, and a press kit that would make any up-and-coming artist jealous. 

Just by having this, they have the social proof and authority necessary to get curious minds to take a leap. Compare this to a local DJ who has none of this, despite the convenience of being around. Additionally, the scarcity of the European artist contributes to their appeal. Compare that to a local who is always available. 

A photo of a DJ touring

 

Other Ways To Become A Touring DJ

Throw Your Own Party

There really is only one shortcut to this, and it takes some upfront capital investment. The way? Throw your own show, and book artists from out of town that will consider booking you. Then spend money and time on promoting it, and promoting it hard. Partner with other local artists who already pull a crowd. Partner with other promoters and venue owners. Work out a revenue-sharing agreement.

Then, since it’s your event, put yourself in a good slot that has a crowd and make sure you have friends there who are willing to record you rocking the crowd. Then, afterward, make sure to ask the out-of-towners if you’d be willing to do some gig trades, where you play their city in return for them playing yours. You can then use the footage of this party in order to solicit gig trades from people you’ve never met as well since it shows to them that you can throw a hell of a time.

 

Get A Booking Agent

This is easier said than done. Most of the time you can’t just outright hire a booking agent, since they usually work on commission. However, every once in a while, you can convince someone to try and book you if you have enough rapport. 

The problem is, let’s say you are able to get a booking agent without clout. Unless they have a reputation where their word guarantees a good party, you have to have the branding that they can sell. You have to have a press kit, you have to have photos and videos of parties you played, you have to have a social media presence that is constantly growing and being updated. You are, unfortunately, a product just like a box of cereal, or a car. 

 

I Guess I’m An Idealist, Too

I was really hoping that the pandemic would move scenes more local, as the lack of plane travel, and travel, in general, showed its impact on our air quality. However, often this leads to unexpected consequences. The lack of pollution has cleared the skies, and somehow, impossibly, warmed the planet. Yet, in this same article, it was concluded that even though the planet warmed a little, the impact on people’s lives is positive, with less dying of air pollution. 

Hopefully, with a little education, we can reduce our carbon footprint of touring, and at the same time build up local scenes. It just seems that things are going to go back to as they were before. 

 

The Paradox Of Releasing Original Music

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Releasing original music can be hard if the artist is truly original. Recently, the techno producer and label owner Ramon Tapia lamented that after spending the day listening to demos that, “Young aspiring producers create pretty much identical tracks.” However, when you listen to his label, Say What? Recordings, you realize that all of his tracks kind of sound the same. 

So you have this well known producer insisting that everything he gets sounds the same, but then when you listen to the stuff he releases on Say What?, it all kind of sounds the same. Therefore, naturally, after people listen to his label, they’re going to send him a pretty accurate representation of what they believe fits on the label, and thus everything he gets will sound, more or less, the same. This, my friends, is what you call a paradox. However, he is not alone in this. This is just how the industry is.

 

Categorization = Homogenization 

A problem that many artists have is squaring their artistic integrity with being able to get their music heard. And just like artists have this conundrum, so do the labels that sign them. Many labels wish they could allow artistic integrity to shine, but ultimately they have to make sales, and truthfully, most people, even music hipsters, are pretty closed minded to new sounds. 

Additionally, for better or worse, we live in an era where sound has become homogenized into a bunch of genres and subgenres, and where time has essentially collapsed (nostalgia is strong in 2021). It seems like this was originally meant to make it easier to create a taxonomy of music, and thus open up more possibilities for artists to create more unique sounds, but in a lot of ways, it has done the opposite. 

While everything back in the day used to be “rave music”, now everything has its own neat little home, and anything that strays outside this becomes too different to stratify, or simply gets earmarked with the ubiquitous “experimental” label, which is often a red flag for “inaccessible.” That’s why releasing original music can be hard. 

How This Has Made It Hard To Release Unique Music

This has made it difficult for people who create art focused music to find a home. Sure, there are labels that are more open minded than others, but those are far and few in between. Most labels have a sound and they stick to it, because they know that it will sell to their market. 

However, every once in a blue moon you see one of the label curators, like Ramon, stating that all the songs that they get sent all sound the same, not realizing that they caused their own conundrum by “curating a sound.” 

Archipel (my label), while we curate a sound, does things a little differently. That’s why, in this blog post, I wanted to touch on how we balance originality with marketability. 

How Music Is Sold And Consumed

First, let’s talk about how much is listened to and sold. There are three spheres – people who make music, people who listen to music, and the bridge that connect people between the two. This bridge is either labels, or channels such as blogs, YouTube channels, and Spotify playlists. 

However, because of the algorithmic era that we live in, in order for many of these channels to grow, they have to keep listeners engaged, and the unfortunate fact is that most listeners aren’t that interested in hearing new music. Sure, they may be into new music in a respective genre, but anything that challenges that genre may result in a user skip. And every time you get a skip, you get devalued in the algorithm. And content curators know this. Therefore, it’s in their best interest to keep things predictable, and to be wary of anyone releasing original music. 

a picture of how culture matters while releasing original music

Your Culture Matters

Another part of how people consume music is the culture that they live in. If it encourages people to be open minded to new sounds, then they may check out new sounds. 

A good example of this is Montreal, where I’m from. We have a ton of unique, forward thinking musicians that don’t sound like anyone else, releasing original music. Good examples of this are Tim Hecker, Godspeed You! Black Emperor, Arcade Fire, Grimes, Kaytranada, and Leonard Cohen. 

Sure, there are a dime a dozen Arcade Fire and Leonard Cohen sounding musicians, but at the time they were first releasing original music, these sounds were fresh, and exhilarating. And this innovation was only possible due to the culture they existed in. Unfortunately, most places aren’t like Montreal though. 

Don’t Disregard Small Cultures

Speaking of culture, even if you don’t live somewhere as open minded as Montreal, there are most likely small circles where you can get away with releasing original music, and performing it to a receptive crowd. There is this perception that in order to enjoy music, you somehow have to be part of the mainstream crowd that represents it. This is usually unrealistic for most people, so I always recommend finding five or so people who can become advocates for your sound. They’ll tell others about it, and you never know what opportunities that will open up, or what other subcultures they belong to that your sound fits into.

a photo of a guy preparing for releasing original music


The Label’s Culture Matters When Releasing Original Music

I’ve written about this a lot, but another thing about Archipel is that just because your sound might fit, that doesn’t mean it’s going to be signed. That’s because just as much as a label is about creating a sonic portrait, it’s also about cultural fit, just like most other businesses. 

Think about it, you’re a software developer who applies for a job. You have all the credentials, and can write clean code with the best of them. However, so can everyone else who is in the same round of interview you are in. So what separates you from them? Your personality. That’s why we generally only sign people who we have a personal relationship with, or someone who presents themselves to be culturally relevant. 

Therefore, before you try to get signed with Archipel, it’s best to talk to us for a bit. Maybe get some mixing and mastering done. Interact with our posts. Talk to our artists. But if you don’t want to do all of this, then, for God’s sake, don’t just cold email a link. This has been happening constantly over the last 10 years, and it’s a waste of time. Instead, write something about how you would be a good fit and show that you have done your homework, just like any job interview. This attitude will result in a higher acceptance rate to other labels as well, even if your sound may or may not fit.  

Good Labels Release Original Music As Part Of A Narrative

A good example of this is a while ago I was mastering this artist’s release, and I thought that it would fit the label. So I reached out to him asking if he wanted it to be signed. His response was somewhere between flattery and shock. He was flattered that I thought it should be on the label, but at the same time didn’t think it would fit. That’s because with Archipel, I approach the label like an album, or a DJ mix, where the next release is a song that acts as a bridge to the next. 

I see the whole thing as a narrative, in a way. And that means that even if a song would have worked in the past on the label, at this particular moment, it didn’t, because of the curated story. 

However, this guy’s release, while it might have not made sense in the past, made perfect sense here. 

The moral of this story is that if you really want to be on a label, and that label curates many different genres, don’t worry if it will fit or not – just send it over. You never really know the intentions of the A&R. However, if you want to send music to a label like Say What? Recordings that almost exclusively releases 130+ BPM peak techno, then it’s probably not wise to send them your leftfield ambient track.

In Conclusion

Labels are a tricky thing if you plan on releasing original music. If it’s too similar to everything else, it will get ignored. If it’s too different than everything else, it will get ignored. Even if you find a sweet spot in the middle of that, chances are it will get ignored too, since you don’t have a relationship with the label. Therefore, it’s best to cultivate relationships, and join a culture that will accept you for who you are. Remember, at one point, all genres were truly original. It just took a curator to have the the confidence in order to release it on the market. Maybe it’s time for curators to have more confidence?

 

Difference Between Art Music And Commercial Music

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I often get asked what the difference between art music and commercial music is. And while there is a lot of subjectivity in music, I think I have a pretty good answer for it. 

Before I get into it, I would like to note that all musicians are artists. However, there is a difference between art music, and commercial music.

People have different reasons for why they make music. Some do it because they want fame, or at least relative fame within their niche or region. Other people do it because they have an insatiable desire to innovate. And when they innovate, they often take risks.  And it’s this risk that separates the two.

I would hypothesize that the majority do it for somewhere in the middle, where they desire to be noticed, but at the same time have an innate desire to create something groundbreaking. Then from that middle, it skews to either side, depending on the individual. 

While it is possible to be artistic and commercially successful at the same time, often one has to make concessions depending on what their motives are.

First, let’s define what I mean by both.

 

Commercial Music

In my mind, commercial music doesn’t necessarily mean Top 40. There is tons of commercial music that you will never hear on pop radio. But you may hear it on a genre specific radio station. And to get on these stations, typically songs have been focus grouped to hell; where consultants, and market research have determined what the winning formula is for a song. This could be length, song structure, instrumentation, and lyrical content, among other factors. 

In other words, it’s template, or formula based music.

Since this is primarily a dance music blog, let’s concentrate on techno. If you look at the Beatport Top 100 Peak Time Techno songs, the prevailing techno sound nowadays is 130 BPM +/-3 BPM. 

They all have some sort of “DJ intro” for easy mixing, usually a kick drum, or repetitive synth line. Additionally, their breakdowns happen at roughly the same times – 2 or 3 shorter breakdowns in the first half of the song, followed by an extended buildup and breakdown somewhere in the final third of the song. 

There isn’t much variation in the composition, because it’s music designed to be mixed by DJs, and the second you change up the composition, it becomes harder for a DJ to mix.

Basically, this sort of music, no matter what the genre, is designed for people to understand quickly. 

a wav file illustrating the difference between art music and commercial music on beatport. a wav file showing how underground music can still be commercial music on beatport. a wav file illustrating the difference between art music and commercial music on beatport.

Music Can Still Be Commercial, Even If It’s Underground

So you made a Rominimal track, which is undoubtedly an underground genre. However, underground doesn’t mean it’s not commercial. If it’s a Rominimal track that follows the same formula as what came before it, borrowing sounds and structures from groundbreakers like Raresh, Petre Inspiresu and Rhadoo, then chances are it exists to be sold to other Rominimal DJs, rather than the art. A producer who is taking an artistic approach would take the Rominimal framework and turn it on its head, just like those three pioneers did when they reimagined Minimal.  

 

Art Music

Art music is music that doesn’t try to be anything else, more or less. It’s music that comes from a place of authenticity, rather than a desire to be heard, or understood.  It involves unconventional song structures, reimaged timbres, like a trash can lid for a snare, stream of conscious lyrics, odd time signatures, key changes, etc. In other words, art music takes risks.

The Balance Between Art and Commercial

One thing to note is that art music can also be commercially successful, and even sound popular. There are plenty of uber successful artists whose music is artsy. Classic examples include The Clash, The Talking Heads and Pink Floyd. More modern examples include Radiohead and Billie Eilish.

So, what makes these musicians art focused, rather than commercial?  While they have their commercial hits, these aren’t what define their entire catalog.

Classic Examples

Pink Floyd, with their hit “Money” is in ⅞ and uses extensive folly sounds. However, this song is probably played thousands of times a day and has been for almost 50 years. It’s this time signature, and use of sound that is the difference between art music and commercial music.

A photo of losing my religion's artwork. It's a stellar example in how the difference between art music and commercial music can be thin. An image of Money's artwork.

Another good example of this is “Losing My Religion” by REM. There is no discernable chorus in this song. It’s only verses, with a repeating melody. It also heavily features a mandolin. However, this is still one of their most popular songs, despite it kicking convention in the face. When evaluating the difference between art music and commercial music, looking at the structure is a good place to start.

Modern Examples

An example of a modern art pop song is Blood Orange’s “Uncle Ace.” What’s interesting about this song is that it sounds like something that would be written by Prince. It also has parts that sound like a chorus, but in reality, it has no chorus. 

The song structure instead goes intro>verse>bridge>verse 2>bridge/hook>pre-outro>outro, with no part being discernible similar to each other besides maybe the verses. Once again, it’s this structure that empathizes the difference between art music and commercial music.

Screenshot from the music video for Billie Eilish's Bury A Friend. Album art for Blood Orange's Uncle Ace.


Another contemporary artist that does artistic commercial music is Billie Eilish. Her hit, “Bury A Friend” is a shuffled, syncopated song that samples a dental drill, Easy Bake oven, glass and a staple gun. Its song structure is equally as odd. It goes hook>verse>pre-chorus>drop>hook>verse 2>alternate verse 2>bridge>pre-chorus>drop>hook. Most modern songs with that level of fame are verse, chorus, verse, chorus, bridge, chorus. 

In electronic music, art music becomes a little more apparent than most. Good examples are Aphex Twin, Squarepusher, Arca, SOPHIE, and Burial. However, they are all successful, and this is often by design. 

 

What Makes Art Music Successful?

 

Popular Themes and/or Lyrics

The late SOPHIE is a great example of this. One of her most popular songs, “Immaterial,” is almost an off kilter tropical house and reggaeton song. However, it’s peppered with atonal sounds, and vocal yodels. Ultimately it’s a pretty jarring song. However, the song repeats the same simple lyrics over and over again, and those lyrics are about materialism, something we can relate to. Additionally, it uses R&B, auto tuned vocalizations that are common in contemporary pop music. 

Same can be said for artists like Arca. While most of their music sounds like an ambient, distorted dystopia, the beats are largely hip hop beats. That’s why they have worked with mainstream artists such as Kanye West.

Standout Marketing

Good examples here are Boards of Canada and Burial. Both have cultivated a sort of mystery around their work. Neither perform live, and while their identities are known, they are shrouded in mystery. Take Burial for example. Even when he was up for a Mercury Prize, his identity was still speculated. However, despite being up for one of Britain’s most prestigious cultural awards, his music was hardly pop. It was lo-fi, future-garage made from samples from YouTube videos and video games. Placed up against songs at the time, it sounded thin. But that didn’t matter, because of the questions around his identity.

Boards of Canada are all about mystery as well. When they released their latest album, Tomorrow’s Harvest, they built a cipher for fans to figure out, slowly revealing details and further ciphers until fans realized it was a new album. 

Having Commercial Success And Then Doing A 180

The best example of this is Radiohead. They blew up with their post-grunge, Brit-Pop single “Creep”, which followed traditional song structure. They then followed that up with their album, The Bends, which featured the similarly Brit-Pop-esque song “High And Dry.” Then they started to get bored. 

Their next album, Ok Computer, still had its rock oriented structure, but started to rely more on timbre, and texture instead of traditional rock sounds. They introduced more pedals into their array, and concentrated on using the studio as an instrument, taking cues from early British artists like The Beatles. They even had experimental vignettes such as “Fitter Happier,” a jarring, Speak-And-Spell driven, ambient hellscape of a track that criticizes the numbing of society by commodities and pharmaceuticals. 

While Ok Computer had one foot in commercialism, one foot in experimentation, it was with Kid A that they went a full 180, replacing guitars with synthesizers, drum kits with drum machines. Their songs started to have less of a discernable structure, concentrating more on themes, and timbre. However, Thom Yorke’s voice still remained a constant, allowing their previous fans to find grounding in their new, forward thinking sound. Sure, it alienated some fans, but Radiohead still continues to release albums, and sell out stadium tours. If you want a good example of a song off this that sounds like one of their more commercially viable rock songs but in reality has a complex, and unique arrangement, check out this video about the arrangement of “How To Disappear Completely.”

Intention Matters In The Difference Between ARt Music And Commercial Music

Ultimately there is no right or wrong way to create; it’s all about your intention. If you want to make music that’s easy for people to understand, so that it gets wider acceptance, then you should absolutely do that. This is probably the most surefire way to make money as a musician, and you will ultimately have more people listen to, and appreciate your music. You may even find some fame.

If you want to make abstract, ambient, noise music, go for it as well! There is no shame in that at all. You are making art for art’s sake, and nothing else. You are being true to you, and nobody else. While you may not find fame and fortune in it, you may at least feel creativity fulfilled.

Just keep in mind, while it can be done, it’s hard to square the two. So when creating, it’s all about your intention.

Find A Record Label Looking For Talent

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So, you’re looking for a record label looking for talent? We’ve been talking about collecting references for your mixes in previous posts quite a lot. By using software to help you match the tone of a track you like, with some analysis, you can now reverse engineer your favorite tracks to eventually make something similar. With this approach, eventually you’ll end up having music that you want heard and eventually published on a record label looking for talent.

There are many advantages of being on a record label. I covered this in previous articles. However, the crux of it is that being on these labels gives you access to a community of artists that you enjoy, provides social recognition by peers, and can provide accolades that artists can leverage for more gigs. Being on a credible label also allows artists to move up the ladder to larger labels, just as having a job on your resume allows people to move onto bigger, and better jobs. 

 

Independent Record Labels Vs. Major Record Labels

Finding a record label looking for talent like yours comes down to having a song that fits the aesthetic of the label. You wouldn’t release a Dubstep song on a boutique Minimal Techno label, just like you wouldn’t release a Minimal Techno song on a boutique Dubstep label. While they are both electronic music, the contacts that said label would send the song to are inherently different, since Dubstep DJ’s not usually spin Minimal, and vice versa. This is especially true for independent record labels looking for talent. 

Major record labels might have a broader approach to what genres they accept, and might sign a minimal techno track, and a Dubstep track since they have more resources to handle a diverse sound, since these genres have a place in their business model. However, to get noticed by these labels, you need marketability that a lot of smaller artists don’t have. You need a solid fan base already, a brand, and professional tunes.

Sometimes it is possible to get lucky with talent alone, and being in the right place at the right time, but this is not the norm. So if you decide to go the Atlantic Records demo submission route, and don’t have a credible foundation, then it’s really like winning the lottery. Sure, major record labels looking for new talent is a thing, but it’s a special circumstance if they get selected.

 

How Do You Find A Record Label Looking For Talent?

There are many approaches to this. A solid way is if you made a song based on a reference track, see what label they signed to. If you have a similar stature as the artist referenced, then chances are that you may be a good fit. If you aren’t on a similar tier as this artist, that doesn’t mean that they were always at this level. Go back into their catalog, and see what labels their earlier releases were on. Next, make sure they are accepting demos. They will usually say on their site, or social media if they are. Make sure they are recent posts, and releases as well. Small labels don’t last forever, just like small businesses, and the information may not be up to date, especially if they don’t exist anymore. 

Next, see if they still are curating the sound that you have produced. Labels evolve. Just because they were into Minimal in 2007, doesn’t mean that they are into Minimal in 2020. They could be into hard techno now, since that’s what sells. 

One thing to keep in mind is that a lot of popular labels have smaller sub-labels that cater to up and coming artists. Make sure to pay attention to what those are. For instance, Get Physical has Poesie Musik, which caters to a melodic sound, and signs small artists.

If you’re part of a scene, and your colleagues have signed to a label that fits your sound, ask for an introduction. That is the most surefire way to get on any label. 

 

How Should You Approach A Record Label Looking for Talent

Keeping the aesthetic of a label in mind, it begs the question – should you make music with a label in mind, or find a label based on the music you make?

It’s something difficult to answer and there’s not a right answer either. It’s the chicken or the egg question. There are different options and perhaps one will suit you best. But let’s look into the different types of feedback they can provide as they could be giving you an insight on what is happening. This is where many people get confused.

In the most common scenario, people come to me for mixing and mastering with the idea of having music done. Once it is, the question that always comes is “now what?” Sometimes it happens I just did mastering of similar music and will suggest some clients of mine or in other cases, it reminds me of someone I know, so after looking up Discogs, I share a hint or 2. This is the “finding a label looking for talent that fits something already made” approach. 

The second option is to find a label that you want to be on, and design music to fit that label. You analyze the songs BPM, you take reference of its genre, you incorporate the timbre and instrumentation that you hear in the records. You make sure that your mix and master have a similar color to the ones on the label.

However, sometimes you can do all of this, and the work can come off as being derivative, because what you made has been sterilized down to elements. Not even labels with a specific sound want work to be derivative, they want it to be complementary. This is a skill that takes lots of dedication and practice to hone. The process of making something contextual, yet with its own signature is one of the hardest things that any artist can accomplish, no matter what the medium. So, if you’re going to take the “finding a record label by producing to fit the label” approach, then you have to be confident in your skills. By taking this approach, you are also diluting your potential to submit it to other labels if it’s rejected. 

Record label looking for talent

Credit: Tim Marshall

 

Key Factors When Approaching A Record Label Looking FOr talent

However, sometimes your music fits perfectly, and you have invested a lot of work into it, but the label rejects it. What does it say exactly? What it says is that you probably didn’t have one of these factors:

Dedication

The most important thing you can do to get signed to a label is to have dedication. Artists need to dedicate themselves to being the best at their art that they can possibly be. They need to dedicate  themselves to learning the best practices to succeed as a musician, whether that’s reading blog posts like this, or talking to successful peers. Remember, artists are going to fail at what they try to do, often. That’s just a fact of life. It’s what they do after they fail that defines them. As Winston Churchill said, “Success is not final, failure is not fatal, it is the courage to continue that counts.”

Marketability

Credit: Jorik Kleen

The next thing you want to do is make sure you’re marketable. Yes, just like major labels, more boutique labels want to make sure that artists have a brand. Branding can sometimes be seen as the antithesis of creativity, but it’s always been a necessity in music. Name one moderately successful musician that doesn’t have an image? Artists need to make sure their social media is in order, have an Electronic Press Kit, have a website, take some press photos, and just overall look like they care. 

Depending on the size of the record label looking for talent, artists should expect to have a fan base that is relative to said label’s stature. If an artist only has a couple releases, and a few hundred fans on Facebook, it might not be wise to go after a label like Toolroom Records, or Kompakt. Most likely their demo will just get lost in the mix, so to speak.  

Submitting Your Best Work

This next thing should be obvious, but it’s worth mentioning anyways. Artists should make sure to present their absolute best work to labels looking for demos. Make sure everything is mixed properly, and even better, it’s mastered. I can provide those services at a reasonable price, and it will go a long way to showing the labels that the music is serious. 

Having A Solid Network

Another factor that is important in getting signed to competitive labels looking for talent is networking. Artists should make sure not only to nurture themselves, but nurture everyone around them. Reciprocity goes a long way as a human being, so be helpful. Burning bridges don’t always light the way. As I’ve mentioned in previous articles, this is the most surefire way of getting signed to a label of your choice. 

Personalization

Finally, when approaching a label, make sure to add a personal touch to your approach. If you can find the name of the A&R, that’s helpful. If you know someone who works for them, or is connected, get a referral in, or drop their name. Maybe mention why you think your sound fits well with the label. The more you can personalize, the better chance you have to get heard, because it shows that you’re dedicated.

 

Final Thoughts On Finding A Record Label Looking For Talent

If you follow these approaches, then you have a much higher probability of getting signed to a label. Nobody said that it would be easy though. There is a reason why many people laugh off art as being a career path. However, if you are willing to have dedication, network, and be vigilant in your craft, it can be a long, rewarding job that can jetset you around the world, and introduce you to some incredibly interesting, and talented individuals. Remember, without art, there isn’t culture, without culture there isn’t society. Don’t let anyone tell you that what you do doesn’t matter. It’s just to matter, you have to work hard. There are no shortcuts (unless you have a trust fund, and a connected family).

Artistic Integrity and Music Theory

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Last week, in one of our online coaching sessions, we discussed the importance of music theory. In describing my own opinions on the importance of music theory, I’d like to outline different stages of music discovery I’ve gone through during my life. In this post, I will also elaborate on some of my reflections on the current state of music itself.

It’s hard to pinpoint the first time I heard electronic music, but it was probably in the ’70s, and obviously, I fell in love with it. There was a whole science fiction trend at the time, and anything related to sci-fi was characterized by electronic music in the score. During that time, in a sea of pop and rock, electronic music was the oddball, not sounding like anything else. It had its own rules, and while some people were making electronic covers of known songs (which I’ve always hated deeply), I had an appetite for original music.

In the early ’80s, I was really into break-dancing and early electronic hip-hop or electro, which was all the rage. The use of 808s was common, and for me it was also instant love. What I discovered later on was the strong bond between early hip-hop and jazz. Recently, I watched a Blue Note documentary which retraces the roots of hip-hop and jazz, which was very refreshing.

What’s inspiring in this documentary is how this label, in its beginning, was trying to really give artists a chance to share a very personal take on music, and they didn’t follow trends or worry about sales. What was shocking about the film was that, for most part, the artists and label owners talk about what they do largely coming from the same perspectives as electronic musicians do about their own craft.

This type of vision has always resonated with me; what makes an artist wholesome is striving to be personal before anything else. If that’s obvious to you too, I’m sure you also know it’s not the case for many others who might be reading this post. This is why I became close friends with Bryan, who I make jazz with. He’s been playing sax for more than 45 years in all kind of contexts. When it comes to learning music, knowing chord progression rules and things like the circle of fifths, he’s probably the best person to talk with.

We had a talk about those so-called “rules” once. His point of view was very clear: knowing fewer rules might actually keep you more open to making things that are ground-breaking rather than thinking that certain things shouldn’t be done. I can related to this, because when I hear about “engineering rules”, I often feel like I’m preventing myself from doing certain things by adhering to them. Bryan is not interested in guiding me with respect to melodies. “Ya gotta break patterns, man!”, he’ll say, sometimes talking about how it works in free jazz.

“Music rules got blown out of proportion in the ’80s when musicians understood they could make a lot of money if they knew the tricks. Then everyone were more interested in repeating known recipes than making something personal,” he says. We have discussed how historically music elitists came up with serious rules to keep music-making limited to wealthy people who could afford music classes and thus it became less available to the poor. The dialog around music theory has traditionally been downwards, from the higher classes to the lower class—one way communication.

Jazz made music more open and accessible. The early beginnings of the rave days (circa 1987-1992) where music and the scene was really about inclusion and a big F-you to the music industry had a similar ethos. There was a lot of tension back then between electronic music and other genres. Electronic music was often misunderstood, mocked and put down, probably because it was the exact opposite in terms of values and ways of life.

From the early ’90s until around 2010, one of the most important values in most branches of electronic music was a sense of novelty. In my early rave days, we’d attend to be musically challenged. We wanted to hear music that we never heard before, and we even wanted to be disoriented. You’d have DJs dropping a huge mish-mash of different styles, and beat-matching was not as important as it seems to be now. It got more and more organized and popular DJs became the ones that were more structured, and eventually DJs started playing sets of one genre alone. One genre would emerge, stay for a while, and then become “bad” until another one usurped it as it faded into the past. This progression had many victims: Trance, Techno, House, Drum and Bass, etc. It was pretty different from today where there’s room for everything and artists are the ones to come and go instead of genres. Maybe they never really “go”, but the media focus often shifts to others in the same genre who are slightly “different”.

But let’s get back to music theory and academic chord progressions.

Often people make melodies based on some concept or rule they have in mind, or something they’ve heard before. One thing I hear a lot from people is that when they read about music theory and then try to apply it in their own work, they sound cheesy or too pop-y. So the question is, is there a way to know rules regarding melodies and still make something that sounds right?

That’s a bit of a hard one to answer.

It’s either you understand the tones and keys associated with a genre first and then try to reinterpret them in your own creative way, or you don’t. But to me, this raises some issues regarding artistic integrity—perhaps you want to work within a genre but still create a strong sense of originality. Is that possible?

Well, if you chose a genre that really speaks to you that you want to work in heavily, that’s a certain decision you make about who you are as an artist. But in my opinion, the quality of the vocabulary you can develop in electronic music comes—first and foremost—from understanding sound design.

That said, understanding music theory is a huge help in understanding how to strike a particular note. There are numerous tools out there to help you improve your tonal and theoretical knowledge. Here are a few:

  • Instascale: Not familiar yet with this one, but I’ve heard good things.
  • Scaler: For helping you understand chord progressions by proposing what could follow your melody, based on a genre.
  • Melodyne: one of the most used plugins for pitch correction.
  • Captain Plugins: The complete suite gives you access to tools that facilitate melody-making, pitch detection, bass-making and can make a huge difference in creating musical structure.

One thing I do a lot is work with my reference tracks using a pitch detection plugin (Mixed in Key, studio edition) and then will have that as a starting point. Then if you want to generate a different starting point, I’ll use Rozzer (Free Max patch) that generates a random pattern. That usually helps me find a motif for a song. Andrew here also has a few good suggestions:

I find that one thing that helps me a lot about making melodies is to work with what’s proposed instead of trying to control the output too much. If you start working with an expected melody in your head, you might spend hours trying to recreate it and it will end up sounding like crap. You sort of need to find the right melody for the right sound. That’s where it’s easy to go down the rabbit hole.

This is why if you work with what you have and try to get the most out of it, you might end up with something more original. I’ll record a lot of MIDI ideas and usually will go back to them and try a large series of presets until I find what feels like a perfect match, then tweak the sounds (this is where the sound design knowledge comes handy).

In this blog I frequently talk about remaining open-minded as much as possible and letting go of control. The notion of having control over what you do comes with practice. Same an understanding of musical theory. You need to make a lot of projects and a lot of songs to become more fluent and understanding in what you do. But to get there, first you need to really let go!

FOBMO: The Fear Of Being Missed Out

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If you examine the history of an artist, often you will find that an artist’s first releases are pretty different from those they release later in their career(s). In many cases, it’s the effect of maturation, but sometimes it’s the result of the artist trying to maintain a following by adjusting the music he or she makes to be more like what sells. Many artists try to centre their music output on what “worked” and others are try to chase attention by jumping from one bandwagon to another. It’s no surprise then that newcomers to music-making will try to copy artists they love, in attempting to generate attention for their own work.

No matter how long you make music, at one time or another you’ll experience the existential crisis that leads to questioning why you make music at all, and who you should be making it for. When artists feel this way, I see a number of habits that start to emerge in their work:

  • Mimicking another artist’s path
  • Changing genres or styles
  • Aiming to be featured in charts
  • Making music with the goal being “to get more plays”

Is there anything wrong with doing any of these things? No, not at all. But if you’re trying to do something and expect control over the outcome, then you might feel frustrated and eventually develop a love/hate relationship with your music. This is a pattern I often see in coaching and it’s difficult to reverse.

Fundamentally, many artists have a fear of being missed out (FOBMO)—they begin to equate certain things in how they make music with “success”, which can mean they worry they’re being “missing out” on as a result of things like:

  • Not making music that’s “good” enough. Belief: “My music needs to sound in a specific way to be good.”
  • Not being signed to a label. Belief: “If I’m on the label X, then I will see success because people will hear/see me.”
  • Not having enough plays on tracks posted. Belief:”If people aren’t listening to my music, it’s because I’m not doing things properly.”
  • Not having the chance to be heard playing in a club. Belief:”My music isn’t getting me gigs.”
  • Not releasing on a vinyl. Belief: “Vinyl is consecration.”

“Artist X got to where I hope to be. Therefore, I will try to follow his steps because it seems like they worked.”

If one of these things aren’t happening, or not happening fast enough, some artists feel like everything they’ve worked on will slip away and that they will never get any recognition. Honestly, I know a lot about it because I’ve been there, but mostly after being very much in demand. Most of the time, I see this more in people before their breakthrough. But in both cases, its the same thought flow that goes on in this attention-seeking process. This carousel repeatedly demands an artist consider one important question: how much of what you do is just for yourself, and what should be released?

To have an appetite to be heard or seen, and to succeed is what is needed to help you answer this question. If you persist, there are chances success will happen—but you need to invest a lot of work in your craft first.

Does Every Song Need to be Released?

No, obviously. Let’s go one step further—does every song needs to be polished? Perfect? Good? Again, no. But for many, answering “no” to these questions isn’t debatable, as they put all their energy into polishing and finishing songs to ensure they’re ready to be sent as a demo to a label.

For me, 2020 has seen a new working style where I’m making one song per week. I try to push it as far as possible; I try to make music every day. It’s completely changed my perspective on how to approach my music. There are days where my inspiration is off and others where my energy isn’t there—it’s hard for everything to line-up and have that perfect moment. But more importantly, this approach has taught me that sitting in front of my computer to make music has to come with a very clear intention as of what I want to do with my time and the emotion I’m about to channel into the music. Everything changes when the intention is clear.

If you have a hard time re-opening an older project and getting into it, it’s mostly because your intention behind what you’re doing probably isn’t clear, and your mind is really elsewhere. This is why the idea of copying or emulating other artists or songs becomes a bit problematic, as you can’t really replicate novel emotional intention.

Should You Try to Copy or Imitate a Song or Artist?

If you’re copying with the intention to learning a process, yes. But if you’re copying to try and capitalize on public attention with expectations to be appreciated, signed, booked, seen as cool…or anything attention related, please don’t.

If I Don’t Release Anything, won’t I be Forgotten?

Not really. Some artists have been successful without releasing much. Release quality is obviously very important, and for me personally, releasing often provided me with some momentum and attention. But besides all the music I make today, many people still remember me for the music I made 10 years ago.

In conclusion, if you’re making music in reacting, you might be seeing yourself in this FOBMO. I invite you to create now more than ever as people are going through this quarantine episode and need art more than ever. You won’t be forgotten or missed, you’ll be appreciated.

Home studio essentials: Starter kits for electronic music production

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Due to popular demand and because I receive questions about what to buy to start making electronic music almost daily, I decided to cover the topic based on various levels of investment. If you follow the plan I outline below, you won’t fail or be mislead into bad purchasing decisions. This list is based on years of discussions with people, consultation with clients, and testing a variety of this gear myself. As previously covered in a past article, we’ll start with the level where you are completely new to making electronic music and then build up from there. If you need guidance beyond first levels, scroll down to see tips for larger budgets and more advanced levels of producing. Just remember, the type of studio electronic gear that you choose to use will have a profound effect on your sound.

Level 1 kit: The beginner Studio Electronic Musician

Your level of knowledge:little-to-none; you’re contemplating making music.

Includes: Laptop, DAW and Headphones.

Music really doesn’t take much to get started with anymore. There’s a myth that many people believe, that the more equipment you have, the better the music you’ll make and thus it’s waste of time if you don’t have much money to invest in the early stages. This is false, I know some pretty amazing music that was done on the cheapest setups you can imagine. Remember, studio electronic music started as a DIY endeavour, in cultures that were not traditionally wealthy.

The only thing I’d strongly encourange you to do is get a demo version of Ableton, Reason, or Bitwig to see which one seems the best for you but my personal pick will always be Ableton, which I’ve been using since 2002.

For your laptop, if you can invest in one, I’d say try to get a PC or MAC with at least a i5 or i7 processor and an SSD hard drive; this will make a tremendous difference in how you’ll be able to manage the needed resources. Plugins and software are mostly dependent on a powerful CPU to process information, while the fast hard drive is to access how the samples are read. If your hard drive is slow, it can create bottlenecks if you’re reading large files. An external SSD is critical should you rely on something not internal. Also with regards to RAM, the higher the better. At the moment, I find that a minimum of 6gb will make a difference but if you can get more, that’s even better. High RAM is also a critical part of how smoothly your DAW will run.

Harddrives & Laptops For For Studio Electronic Music

External HD SSD by Toshiba


Photo of Samsung portable SSD T5. Necessary for all studio electronics

Asus ZenBook Ultra-Slim Laptop, 13.3″ Full HD, 8GB RAM, 256GB SSD

Photo of Asus ZenBook Ultra-Slim Laptop, 13.3" Full HD, 8GB RAM, 256GB SSD

You’ll need a good pair of headphones. If you don’t like making music, you’ll still have a good pair. I find that it can be misleading to not invest much in it so if you can, get the best you can get. I propose here pairs for different budgets.

Headphones

Audio-Technica ATH-M20x Headphones

Photo of Audio-Technica ATH-M20x Headphones

Sony MDRZX110NC Over-Ear Noise Cancelling Headphones

An image of Sony headphones - a necessity for any studio electronic producer

Audio-Technica ATH-M50x Headphones

photo of some nice headphones for electronic music producers

Sennheiser HD 598 Cs Headphone

Photo of Sennheiser HD 598 Cs Headphone studio electronic gear

Sennheiser HD1 Over-Ear Headphones

a photo of headphones

Level 2 kit: Getting confident In Studio Electronic Music

Your level of knowledge: You’ve made some songs and you start to feel limited by the level 1 kit (headphones and a laptop).

Includes: extra software/plugins, Speakers, MIDI controller.

Ok, so now you know you want to do this as a hobby or more. I think it’s important to have better monitoring than just your headphones so getting speakers should be among your next priorities. There’s nothing more important than to go to your local shop and spend time testing a few pairs of monitors with music you know. So get your phone ready and go listen, then you can make a decision and buy. My personal favourites might not work for your style, but here are some of them, including some for different budgets.

Just make sure that the music you listen to is similar to the type you will be making, since your studio electronic music will be influenced by whatever you get. 

Speakers & Monitors FOr Studio Electronic mUsic

Genelec 8010 Monitor System with 3″ Woofer

Genelec studio electronic monitor photo

Adam Audio T7V 7″ Active Studio Monitor

Image of Adam Audio T7V 7" Active Studio Monitor, a studio electronic

Fostex PMO.3B 3-Inch Speaker System

Another photo of a speaker - a studio electronic gear

Yamaha HS5 Studio Monitor

A photo of studio electronic gear

MIDI Controllers

A good investment is adding some controllers for your DAW so you feel a bit more physical about how you interact with your music. This can go from a pad based midi controller, to a keyboard or a midi mixer. It really depends of what you do with your music but any of these will be useful somehow.

Akai Professional MPK Mini MKII | 25-Key USB MIDI Keyboard & Drum Pad Controller

photo of Akai Professional MPK Mini MKII | 25-Key USB MIDI Keyboard & Drum Pad Controller

Midiplus AKM320 Keyboard Controller

A pic of the MIDIPLUS. An inexpensive piece of electronic music gear for your studio.

Icon I-Controls-Potable 9-Fader Midi Controller

Icon thingy. An excellent piece of gear for studio electronic

If you’re serious about your music, you will want some original material and investing in good synths is important; you can then combine controllers with sounds. KOMPLETE by Native Instruments is a powerful investment that will pay off for years to come. Otherwise, Arturia is also quite amazing.

Native Instruments KOMPLETE KONTROL S25

The Komplete Kontrol - a studio electronic

Arturia KeyLab 25-Key USB MIDI Controller

Arturia Keylab - a studio electronic

Level 3 kit: The Studio ELectronic hobbyist

Your level of knowledge: You’re able to make music and finish songs, you spend considerable time making music.

Includes: extra software/plugins, Gear upgrades.

At this point you can make music, finish songs, and perhaps getting some of your tracks signed to a label. This is the stage where most of my clients are at. In general, their needs are pretty much the same. Many haven’t invested in good monitoring, either a proper sound card or monitors. A quality sound card/interface will make a big difference in the quality of your sound; this sounds pretty obvious but many people I work with still need to be convinced…until they get one and come to me to say I was right! Sound cards aren’t like monitors, it’s not a question of personal tastes but a matter of understanding what you need. The very first question you should ask yourself is “how much gear do I need to record?”, because that will determine how many inputs you need in your interface. You could always get a little mixing board to get all the audio in then route it to two stereo inputs, but some people prefer multiple audio in. In other words, studio electronics matter.

Audio interfaces & Sound cards

Most basic audio interface: Focusrite

Focusrite Scarlett-Solo Gen2 USB Audio Interface

Picture of Focusrite Scarlett-Solo Gen2 USB Audio Interface

Medium budget: MOTU – who also make killer converters for recording.

MOTU MicroBook IIc USB Audio Interface

Picture of the MOTU MicroBook IIc USB Audio Interface. It's an excellent piece of studio electronic gear.

Higher budget: RME

RME Babyface Pro Professional 24 Channel USB Audio Interface with TotalMix FX

A picture of the RME Babyface

My personal suggestion is to go with UAD Apollo Twin, which also gives you access to all their plugins and outboard CPU power. This is a solid piece of studio electronic gear.

Higher budget: UAD

Universal Audio APLTWSII Apollo Twin MKII Solo

A picture of the Apollo Twin, which can be used to make studio electronic music

I find that at this point, investing in software to define your sound and to get out of your DAW’s internal sound is a great move. Some companies I love are U-He with their amazing synths such as Diva, Bazille or the Presswerk compressor. I am also on the Plugin Boutique mailing list to get daily discounts on software. Not only do I learn about what exists, but it then also becomes possible to get discounts for plugins I’ve had my eye on. Following KVRAudio is also an essential habit. They are masters of studio electronic gear.

Level 4 kit: The serious bundle FOr STudio Electronic Music

Your level of knowledge: You’re getting very serious at it and want to be semi-pro.

Includes: extra software/plugins, Gear & studio upgrades.

At this point, you have an organized your studio and all essentials are covered. Usually this is where you’ll feel ready to invest into more gear such as modular synths, synthesizers, external effects, and fine tuning what you already have. Before anything else, I’d suggest you make sure you have something to cover your low end. If you have neighbors and still want good relationships with them, I’d go for a Subpac:

Bass & Subwoofers

SubPac M2X Wearable Physical Audio System

Picture of the Subpac, an excellent studio electronic piece of gear.

This thing has really been helpful at home and helped me get more precise mixes; there’s this more expensive wearable version, or a cheaper version for your back while sitting in a chair. It’s a piece of gear that gives you a physical impression of having a sub. If you can get a sub though, that’s even better. I can recommend many, but usually something like the Yamaha HS8s Studio Subwoofer will do for a home or small studio.

Nailing the low end is really an important part in solid sounding music, and you can only get there by being able to hear what’s going on down there. To adjust it, you won’t really need to hear it as much as feel it, which is what the Subpac also does.

Synthesizers

In terms of synths, there are many great ones out there. If you can get to a shop to test some in person, I recommend you do so. I can explain in my own words the technicalities of sounds each synth can make, but test driving a synth is the best thing to do, to really know if it will fit what you do. I think my view on this is that when you get a synth, it will become an important part of your artistic identity. I’ll list some of my favorites, based on different branches and aesthetics: Roland, Korg, Moog, Elektron.

TIP: Always search for demos of the synths on Youtube to see how they sound!

Roland: aesthetic – classic sound

A staple player of the electronic music world, Roland basically shaped the beginnings with drum machines and the tb-303, source of the original acid tones or the Juno that shaped Trance/deep techno. After being silent for years, Roland has returned with force, deploying super solid products such as Roland Aira TR-8 Rhythm Performer for the 808, hugely recommended if you want classic kicks. The sound is very classic, clean, and efficient. I would recommend the Roland GAIA SH-01 Synthesizer which has made a big comeback in many genres in the last few years and is far from being out of date.

Korg: aesthetic – edgy, modern, clean, warm

Let’s cover the basics of Korg as I know some of them. The all favorite at the moment is definitely the Korg MS-20 Mini Semi-modular Analog Synthesizer which is a good cross of analog synths because of its patching options. It can sound very modern and experimental but it can also sound old school 50’s spooky sci-fi. There’s a bit of a learning curve but the investment is very rewarding once you dive in it. Very unpredictable at times, it can provide many outstanding ideas. These happy accidents define so much excellent studio electronic music, as well as live electronic music.

Another one is the Korg Minilogue 4-Voice Polyphonic Analog Synth which is a super slick synth that sounds very clean and modern. It is able to make tight basses and warm fuzzy pads. Excellent for techno.

There’s also the cheaper version as well too. Finally, super useful and fun is the Volca series. There’s a nice little FM synth in this series – a very powerful buddy that can provide really warm tones.

Moog: aesthetic – Fat, rounded, electroish sound, vintage and gritty)

Moog is a staple for its name and the legacy it’s left over the years in so many songs we have all heard. Fat and dirty basses are often from Moogs and bold melodies are pretty much a trademark. If you want to dip your toe in the modular world, the Mother is a great machine to get. Its sounds really, really warm and thick plus its patching board is well designed that you can get started intuitively. The Moog Sub Phatty is another favorite of many for the name it carries, and what you get in return. The Moog Mother is another beast that can make extremely powerful sounds, from basses to kick and leads. it’s also a good step in the semi-modular world if you’re looking to make some hard hitting studio electronic stuff.

Elektron: aesthetic – Berlin techno, modern/underground dance music

This company is the current leader for studio favourites. It’s defining a lot of the current techno tracks that are being released. The main bad boy here is the Elektron Digitakt. There are two things that define the success of this monster: it sounds right and the integration with Ableton/DAWs makes it an ideal desktop companion. If you have the budget, you could also get the Elektron Analog Four which is another beast. Crazy possibilities on this one and a resource to do pretty much anything you want.

SEE ALSO :   Equipment Needed to Make Music – Gear vs. Experience vs. Monitoring  

8 common mixing mistakes and audio production errors

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Since starting my label, and after years of dealing with large numbers of demo submissions and artists, I’ve noticed that most of the time new producers and musicians make the same kinds of errors when they are early in their audio producing years. When I started my studio full-time I also noticed that I have – for the most part – been dealing with the same questions and frustrations about producing audio on a regular basis. This post outlines a list of some of the most common mixing mistakes and general mistakes musicians make when they are starting out.

the most common mistakes I see from Musicians with regards to audio mixing and producing:

Not investing in good monitoring (speakers, headphones).

This one is a huge deal. You’re dependent on what you hear to get quality results. This is always a bit puzzling to me, that some people hope to compete with artists who have invested so much into a professional studio with poor monitoring. If you can’t hear what you do, it’s pretty much like working blindly and the results on good sound systems will be catastrophic. So many people go test music in their car to see if it’s done properly which is sort of ok, but not productive.

What I’d suggest is to try to spend an afternoon listening to music you know on different speakers. Do not invest in cheap monitors because it’s all you can afford. It will fill your music with many problems down the road. Trust your ears.

A Lack of references

You can’t produce quality music if you haven’t been exposed to quality music. This means you need to have in your possession a large library of music for listening, but also to spend just as much time listening to music as producing it. The more you immerse yourself in music that sounds great, the more familiar your ears become with regards to how things should sound. This can mean listening to good quality vinyl or wav files.

What I’d suggest is to have regular sessions of listening music you like attentively and also in the background. Both are important. Make a playlist on Spotify or on your computer of music you know sounds right and train your ears to know that music inside out.

Making Comparisons to Professional musicians too often

This is the downside of referencing as it can play tricks on you. I know some people who have amazingly good tastes in music and want to start producing but when they start and see the work that is ahead, they become frustrated quickly. If you compare yourself to a guy who has been around for 20 years, chances are, you’re setting yourself for defeat.

What I suggest is to focus more on the experience of making music than the result, at first.

Thinking making music is easy

Can’t blame anyone besides the general culture that has been saying for years that “making electronic music” is all about “pushing a few buttons”. People see a DJ with fists in the air and they think “I could do that…”.This mindset will give you a rude awakening when you start working in a DAW and dive into sound design. Electronic music doesn’t require the same skills as playing piano, but will be demanding in terms of technical details. There are so many possibilities that you can go crazy trying to know where to start. Sadly, many people realize that and become depressed.

What I’d suggest before diving in music production is to try to befriend a producer and spend time in studio to see if you really enjoy it. Watch videos on music making to see if you can pick it up quickly too.

Investing too much, too fast

I’m thinking of the guy who decides one day to make music and then comes back home with 5000$ of equipment without knowing if he likes it or knowing what he needs. See what you like doing first, then invest around that. Music production has so many different dimensions that it’s important to know your cup of tea. Is it DJing? Playing synths? Sound design? Making loops? There are pieces of gear you need first as I explained in a previous post but you surely don’t need everything your friends will tell you to buy.

What I suggest was written in a past blog post about what you really need to get started. I often get asked what you need to start making music: a laptop and headphones is all you need at first. Build around that.

CHASING “success” before Building up skills

This is a classic. Knowing what you like is one thing, knowing what you do best is another. We all have certain skills that feel natural and sometimes you need to explore to discover all of them. Planning your DJ career without having done a few gigs and releases is getting a bit ahead of yourself. Take your time; enjoy the fun of making music and success might come down the road. Chasing success can be like pursuing a mirage.

What I suggest would be to really focus on loving making music before anything else. I often encourage people to start with things little such as making music for friends or to share with local DJs. If you build a network of 5-10 people, that’s enough to slowly build your self-trust and eventually emerge at the right time.

A Lack of patience

Making quality sounds and music is like brewing wine/beer: it demands time, patience and some sort of personal isolation for a while. It’s important to stop yourself from sharing your work to the whole world before it is really done. The name of the game in music production is patience and it is the same for anyone who want to go to another level.

Misguided Audio Production Techniques

If we’re talking tech, this list of issues are some things I always find in the work of new producers. Perhaps you can start changing your techniques if you recognize yourself in this list.

  • A lack of quality samples.
  • Not using EQs/compression. This one always surprise me.
  • Using too many instances of an effect instead of using the Sends/AUX.
  • Not using at least one, very good quality EQ or compressor. They really make a difference.
  • Not using channel strips in the DAW.
  • No mono for the bass or anything under 130hz.
  • Not using swing/grooves.
  • Missing the boat with saturation. Either it’s not done at all or with tools that aren’t doing the job. Get this free one to get yourself with a good starter kit.
  • Lack of post-production on sounds. Whenever you think you’re done with a song, you just realize there’s a number of details you overlooked. The road often feels endless… because it is.
  • Muting the kick too often in a track. This kills the energy, especially if you have long breaks with no kick.
  • Not letting things go. Sometimes, a simple idea can carry a track for a while but you’ll need to let sink in people’s mind so to do that, you need to trust what you do and let it go. Too often, newcomers are concerned that the listener will be bored and they keep adding or changing things.

You can also ask for help and I will update this list with pleasure!

 

SEE ALSO :  Sound design: create the sounds you imagine inside your head   

The 2-minute Soundcloud preview method

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The 2-minute Soundcloud preview method, as I call it, is about creating tracks previews that are 2 minutes long. Why that length?

If you look at most track previews labels and artists are sharing online, they’re about 2 minutes in length. This unofficial standard got popular during the early days of Soundcloud when a little problem was discovered involving people being able to download full tracks from the website; not the full resolution file, but the streaming version, which is very low quality. Many tracks leaked this way and it’s crazy to think some people used those versions to play in podcasts or even in clubs!

So then, why post 2-minute tracks?

Many labels look for artists by browsing their Soundcloud page and it doesn’t look good if the page is empty. As a result, some artists started creating “fake” songs, as 2-minute tracks, often with artwork created by an online app. The crazy outcome of this behaviour was that some people/labels started asking artists to release some of those two-minute tracks, which forced the artists to finish them.

The pros of uploading 2-minute mini-tracks is that if someone connects with you about one, you’ll know what’s working best from all the tracks you have online. This particularly useful if you have a large number of sketches and wonder which ones have the most potential. The cons of this approach, if done poorly, is that it can really backfire at you, and make you look (very) unprofessional.

That said, if your goal is to get some traction online, this method can really be effective. Some people also need motivation and direction to get things done so this approach might be good for you if you’re one of those artists. Here are some tips on how to approach this effectively, to get most out of it:

Use tracks that are in progress to avoid getting caught with unexpected requests. The more advanced you are in the arrangements, the better. You can actually use a complex 2-minute base as a way to find the final ideas of your track. Uploading a very simple loop is not a good idea as it might sound completely empty.

Make sure it is mixed properly. This might be the most difficult part of it, but make sure the mixdown is solid. Use some compression and have a limiter on the master to glue it together.

Make sure the main idea of the track is exposed in the preview. What I mean here is, be sure that if someone listens to your preview, they will have an idea of what the song is about. If you need a better idea, go to decks.de and listen to previews of records to see what I mean.

Have something strong to say. Make sure your loop is exciting, has something special in it and has a memorable element that might make people want to hear more. This is the most critical aspect of your 2-minute track.

Try to have very different song ideas from one to another. If you have too many previews that all sound exactly the same, it’s sort of like having a colour palette with a multitude of beige variations; have different colors but keep an aesthetic that is in tune with your style.

Make sure the mixdown is solid, then normalize. If you don’t use a limiter, export it normalized, this will create a louder version.

Limit the total number of tracks on your Soundcloud page. Try to pick a number between 10 and 15 then never have more. Why? Because you don’t want to be that artist that has zillions of unsigned tracks either. Remove older ones and remove ones that have no comments or likes. This is not good for momentum (see my previous post).

Indicate if the track is unsigned. Let people know the track isn’t signed or mastered; this helps clarify to people who listen to it.

So then, when do you finally finish one of these 2-minute tracks? You should decide to finish it when it generates some sort of buzz. If you get a DJ asking for a copy of a track for a podcast, this can be as important as if a label would like to sign it. If someone interested in your track, don’t sleep on it; let me know of your results!

 

SEE ALSO :  Intuition for decisions in music production   

Managing relationships, parenting, and music

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I’m a father and have a family of my own. I’m often asked how I can still manage to find the time to make music amidst the chaos of all of the moving parts of my life. There’s no perfect way to balance everything life throws at you–balancing music and parenting is a challenge–but I manage to run a record label, play live sets, and release recorded music, all while being a parent. The life of someone who has the responsibilities of making music and parenting is very different than the life of a person whom only needs to focus on themselves and music alone. Knowing this fact and accepting it was, for me, the first step in taking ownership of my own time-constraint frustrations.

Your free time will become sacred

As a parent, you have to eliminate any possible distractions to when you’re ready to make music, because your time is limited. “That’s obvious” you might say, but when it comes down to it, as a musician and parent, this is the most important point I find one must follow to make the most of his or her time.

  • Schedule dedicated time for creation. This also involves your partner’s help, as she/he also deserves to get his/her own creative time in return.
  • Try to make music outside of your home. If this is possible, either share a studio with someone, or try to find a place where no one can interrupt you.
  • Turn off electronic notifications; social media, your phone, etc.

The number one enemy to creativity is to focus on too many things at once. Try to steal some time away from less productive things like playing video games or watching movies, to instead do things like learn how to use certain plugins that will be beneficial to your craft.

Echo Beach and Dahlia (Photo by Katherine Hoos)

Work faster, fix later

One thing I’ve noticed since becoming father, is how I’ve had to optimize my use of the little free time I have to maximize my productivity. For example, I’ll squeeze programming a percussion loop into a 5 minutes window of spare time. I’ve also developed tricks for myself to turn a loop into a full song in the fastest possible time. I tackle certain things in the creative process that don’t needed much critical thinking as fast as possible. Here are a few advisory points you can use to do the same:

  • Predetermine how you’ll be using your time. This will require discipline, but for instance, I know beforehand that my incoming session is meant to focus a specific task, like remixing or mixing. This helps me, once in studio, stop my mind from roaming to unrelated topics or chores. One of the things I realized after becoming a parent was that when I would get to the studio, I would be so excited that I wanted to do too many things at once, and ended up not progressing on anything at all.
  • Plan in advance how this or that track will be like. You’ll have to apply this to song making. Is there anything you can decide beforehand will free your mind from time consuming decision-making? For example, how long will the track you’re working on be? Is it ambient or dancefloor? Punchy or subtle? Athletes can go beyond their limits by visualizing in advance what they’ll do and this applies to you as well. The clearer things are beforehand, the more efficient you’ll be. Use a notebook if you have to.
  • Don’t focus on details until later. Details are time drains, so try to focus on the big picture and then do a sprint to fix all the small details in a future session.
  • See your time limitation as a creative tool, not a constraint. I’ve learned a lot from working in accordance with Matthew Herbert’s music manifesto and one thing I’ve learned from this is that leaving mistakes in your tracks isn’t a big deal. It can even be an artistic statement if you believe in imperfection. Sometimes, they can actually end up being okay… if you can let them go.

Not making music isn’t a waste of time

One of the things I’ve had to deal with is daydreaming. When not making music, sometimes I feel anxious that I might be behind or that I’m going to miss an opportunity. However, some of the best music ideas have come to me while I haven’t been making music at all. Sharing this with others has made me realize that I’m not alone in this phenomenon. It seems as though the brain can hatch great ideas when doing other things; everything comes in due time. In a past post I explained how to spot your creative triggers; this can be a game changer in this context if you are aware of them.

Echo Beach and Dahlia (Photo by Katherine Hoos)

Echo Beach and Dahlia (Photo by Katherine Hoos)

Don’t wait for the perfect conditions to start making music. Just get used working sometimes with headphones, at a very weird moments of the day. Get things done.

Make room for healthy habits

For some reason, I see a lot of people resisting the idea of forming habits. They associate music making with debauchery, partying and going a bit off the hook. Yes, it can definitely be that way, and if that’s how you see it, why not? But at the same time, if you aspire to be a bit more professional, organized and to actually get things done, you’ll need to focus on priorities. One of the most useful things to do is to make your art healthier.

  • Play more sports. Sports helps with concentration and ideas. This is factual. In my case, I can do way more creative work after jogging, and I’m usually am more enthusiastic about new ideas after I do yoga.
  • Don’t have dependencies. I don’t mean “dependencies” as in a partner or kids, but that if you’re dependent on substances or any odd conditions to make music, it’s time to break them. Making sure you can make music with no preparation, or lots of preparation, much is one of the most liberating things. If you need to “party” to make music, this will greatly limit your options.
  • Make the most of your morning hours. If you don’t already have experience with this, mornings are actually an excellent time to be creative. Some people believe they can only work at night, but this is–for the most part–not true. You can get a lot of things done with a clear mind and fresh ears. I always do mastering in the morning as at this time of day my ears are at their best.
  • Meditate. Actually, this was probably my secret weapon to remain productive through my parenthood. A simple 5-10 min practice of Mindfulness would clear out my mind and help me remain very creative, seeing through issues.

Last but not least, try to involve your child or loved ones in your music. It’s not something that has to work but it can help them understand what you do, how you do it and what it implies in terms of focus.

 

I hope some of these points help you maximize your time as a parent or partner! Remember that you can always ask for help, too.

 

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