Tag Archive for: being a producer

Getting Lost in the Sea of Tracks

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Searching for music these days has become a real skill. I was in a few music stores recently browsing for new tracks for an upcoming DJ gig, and I realized just how counter-intuitive the experience had become — not only because music stores are, in general, a huge mess, but also because the noise factor was so high that I just couldn’t find what I was looking for. By “noise factor,” I’m referring to the ratio of songs I found that were irrelevant to my search.

sea of tracks, music production, crowd, vacationsWe can attribute part of this to the accessibility of music softwares today, which helped democratize electronic music by bringing production within reach for so many people. Part of it can also be blamed on the fact that launching a label has become so simple that basically anyone with the resources can start one. It might seem ironic for a music production blog to point this out, but this is the reality. I’m pretty sure that if you’re reading this, you’re someone who is dedicated to your art and is looking to really make something happen.

But how do you find your way through this wall of noise?

Consumers have more difficulty than ever finding the music they like. Scroll back in time and you’ll understand that the invention of records was to answer a simple need: to be able to play something again. Once that need was met, a lot of the innovations were centred on making the music sound better. robot, missing hubRadio appeared later as a way of broadcasting over distances. Then, at the same time as music was becoming easier to make, the internet came along to dramatically expand its accessibility and reach, leading to an overall decrease in the quality of what’s available. The sea of music out there today is the result of this over-proliferation caused by these technological advances all converging at the same time. For the consumer faced with thousands of new songs daily, it can be very disorienting. One’s community of peers therefore become an important reference.

Artists have difficulty finding appropriate labels to release their music. If you’ve overcome the technical challenges and are now hunting for a label, you might feel overwhelmed. Like I explained in a previous post, you’ll have to spend a considerable amount of time in music shops and online just trying to pinpoint which labels are a good fit for your sound. But with so little time and so many choices, finding what you’re looking for can be a huge challenge.

What seems to be missing is a hub between both parties.

So what’s the solution?

headphones, music, selectiveStop searching elsewhere, rely on your network. I have a few people who I follow attentively on Spotify or Soundcloud. These guys seem to either have a great radar or amazing connections, because they’re always finding gems. I’ve been told that a great way to keep up to date is to follow as many artists as you can, and then cut out those who are idle too long or change styles abruptly. I also ask my friends who are DJs or label owners to share their recent discoveries with me every now and then, and I do the same. Very efficient.

Find influencers. Influencers are individuals who seem to be at the intersection of multiple networks, who are followed by many people and will make waves with their track picks in charts or podcasts. Each genre has its own influencers, of course. Perhaps check a site like Resident Advisor to get an idea of who they think is trending currently.

SEE ALSO : The New Face Of Albums 

Wisdom From Experienced Producers

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So you’ve decided to make music, bought the minimum to get going, and started to learn. But now you have this internal voice that keeps popping up, telling you that you’ll soon need to look for a label to get signed. No matter what you do, that little voice just keeps coming back. One of the reasons you welcome it and listen to it is because it opens the door to the dream of a release.

Well, not so fast. Before making music seriously or getting signed comes a very important step, which is to spend time with established producers. We admire artists who make music we love, and we want to meet them to see how they are in real life.

Just by listening to their music, we often get the feeling of knowing and understanding them, and even of connecting with them on a deeper level than with close peers.

But above all, we can also learn a lot from them, no matter what stage of your career you’re at.

So how do you approach an artist?

volunteering for events like MUTEK is a great way to meet established artistsVolunteer for events or labels. This is a great way to encourage encounters. It’s hard to be around tons of people, so by volunteering, you get to help your community, support something that’s important to you, and meet experienced producers, all at once. Plus it’s a lot of fun.

Befriend them. Artists love company in general, but are sometimes socially awkward. Being warm and friendly to someone really is a good starting point. I’m saying this because sometimes people approach artists in the most bizarre way, as if trying to impress them or something.

meeting your heroes can be intimidating, but remember: they're just people, like you.Avoid being starstruck. It’s hard not to be impressed by someone you admire, but if you feel intimidated, try to focus on asking questions, and then enjoy the moment just listening. The important thing to realize is that some heroes you meet won’t actually fit who you are (any more than when you meet random people), so it’s nice to first see who you’re dealing with.

It’s not to brag, but for me, being involved at MUTEK was a great example of this. Aside from performing, I also got to drive artists around as a volunteer, which is how I made some really remarkable encounters. Some of the discussions we had were so interesting and enriching that they had a lasting influence on my career. Like I explained before, meeting Richie Hawtin was a very positive experience for me, and we got to talk a lot about career choices. But one of the most influential people I met was without a doubt Ricardo Villalobos.

Spending time with established artists is a great way to learn and be inspired.While I don’t necessarily approve of his lifestyle, it always breaks my heart when I read some trashy comments about it, because hanging out with him gave me the privilege of discovering a truly unique and sensitive soul. The first time I met him was at MUTEK 2002, where I had the chance to drive him to his gig. I went to his hotel room to find him running around getting ready, clothes everywhere. Imagine this 6′ 6″ giant, a total goofball, chuckling like a kid as he tried to find all his cables and personal things. It was the first meeting of many to follow. Whenever he would see me, he would remember our hilarious time hanging out. One time I caught him on the street while he was shopping, and we spent an afternoon discussing life, music, careers, creativity, and the philosophies behind our common passion.

I’d like to share with you some of his thoughts that have stayed with me to this day. Often, I pass them on to others when I teach or coach.

“Music should be effortless.” As in, you should aim to achieve a state of flow while performing or producing.

Spending time with established artists is a great and fun way to learn and be inspired. For me, meeting Ricardo Villalobos and Richie Hawtin greatly influenced my career.“Events are about being with friends, tracks are messages being exchanged.” Rich has a very personal view about music, and for him, each track he plays has a story. Learn it before playing it.

“Be different, be personal, be bold and subtle, all at once.”

“Take the time to listen. To music, to people, to situations.” If you have ever seen him play in front of a crowd, it’s quite something to see him read it and control it.

So before dealing with labels, try getting involved in the community and meeting people you love. And whether it’s a Hawtin, a Villalobos, or just an experienced local you admire, you’ll find a good dose of inspiration, knowledge, and wisdom — and if you’re lucky, a new friend.

SEE ALSO:  Creating Timeless Music

Useful Music Producer Skills For All

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This article will answer one of the questions I get sometimes from people who consider making electronic music, which is: what sort of skills make production easier? It depends on the personality of the music producer in question. My answer might surprise you.

What kind of producer are you?

The great thing about electronic music, and especially at the moment, is how it’s opened a democratic space that makes it possible for pretty much anyone to make music. It doesn’t mean that it’s easy to get where you want to be, but the doors are opened.

Here, I observe a few different kinds of producers’ personalities.

 

Six personality types of music producers

 

Music knowledge is the main skill of the musician/producer, but he is often technology-challenged.

  • The musician: Very often you’ll see the musician who now uses software to be able to do everything they need.
    • Strength: Music knowledge
    • Flaw: Sometimes is technology-challenged.

 

The craftsman-producer knows it all and learns quickly, but sometimes this skill is countered by his belief that the technology will do it all.

  • The craftsman: Knowing pretty much all the technicalities of software, he loves new technologies and is more interested in tweaking, while not necessarily finishing tracks.
    • Strength: Knows it all. Learns quickly.
    • Flaw: Sometimes he believes the technology will do it all, and he procrastinates.

 

The partier is fun to be around and has lots of ideas, but often has trouble getting started.

  • The party dude: He loves to party and loves the music but is neither a musician nor a computer guy. He would love to explore making music but it’s not an easy task.
    • Strength: Has tons of ideas and is fun to be around.
    • Flaw: Has trouble getting started.

 

The DJ knows how to get a dancefloor moving, but can be a bit lost in achieving his goals with music production.

  • The DJ: His main hobby is to spin records. He likes production but it’s not his main thing.
    • Strength: Has a clear vision of how music should be made to work a dancefloor.
    • Flaw: Is a bit lost in how to get there.

 

The artist-music-producer is highly creative, but is often allergic to technology.

  • The artist: He’s not a musician but has tons of ideas and loves pairing with a craftsman.
    • Strength: Highly creative.
    • Flaw: Is sometimes allergic to computers, prefers gear and gets lost in the process.

 

A balanced music producer skills profile can mean you're a Jack-of-all-trades, but a master of nothing

  • Balanced profile: He’s a bit of everything above with one as a priority.
    • Strength: Gets things done.
    • Flaw: A Jack-of-all-trades is master of nothing.

 

Of course, this is all just based on general observation, and there are way more producer genres than this. There’s no best profile, but some will have an easier path ahead because of certain skills that are known to make things smoother.

Let’s see what those skills are.

 

Important skills for producing music

 

As a producer of electronic music, a general understanding of computers can help you go a long way.

Geekiness

The very first skill I’d point out, from my experience and also from being an audio technology teacher, is a general understanding of computers. I’d say this is what has been helping my students most in going further in their production.

I know it might sound dumb. But you have no idea how people that are computer-savvy can progress so much faster than someone who’s not so good with general concepts.

They understand simple things such as “Save As” vs “Save,” file organization, installing, keyboard shortcuts, and troubleshooting. Those are skills that are essential because there’s so much time that is lost in studio trying to understand why things aren’t completely working.

How to get there: Follow great websites like Synthopia and Attack Magazine.

 

Curiosity

What would come next, if we relate to DAWs (digital audio workstations) in general, is not necessarily a skill but a personality trait: curiosity. The more curious you are, the more creative you will be, and the less stagnant as well. These are two essential things necessary to success, but also to fun!

Cultivating curiosity will come by the desire to know what else is being made out there and not to be content with your own circle of influence alone.

You know there are other ways to do things, and you’re curious to know how you can improve your technique. As music producer skills go, you can’t get enough of this one.

How to get there: Program a calendar pop-up based on location or time, so that when you get to the studio after listening to new music you found on Soundcloud, you’ll get an alert to check for technology tools on sites like KVRAudio.

 

Patience

This one is difficult, but patience can be your best ally. It will teach you to:

As a producer of electronic music, patience can be your best ally.

  • Let tracks be unfinished for now and know that they will eventually get done.
  • Not share your tracks immediately after finishing them because you might need time to listen again and fix certain details.
  • Accept that most labels will take up to 3 months to confirm they will sign a track.

How to get there: Set down rules for yourself on when to post a track and when to send it as a demo.

It’s hard to respect your own rules when you’re your only boss.

So you could ask a friend to be a moderator of your Soundcloud, for instance.

Deep Listening

Not completely technical, but oh so essential to get you anywhere. If you can use these tricks to improve your listening, you’ll always be able to discern what has to be touched and what has to be left as is:

  • Close your eyes to listen to your track.
  • Leave a loop playing in the back while you clean or cook.
  • Be able to follow the progression of one sound through an entire song.

How to get there: Practice listening to music with your eyes closed. If you’re a bit more open, try a Mindfulness app.


SEE ALSO:  Ableton Live training, mentoring, and consultation


And to conclude, one of the main skills that will always help: People skills.

The art of understanding people and how they behave is such a precious asset when you’ll have collaborators.

With all this, you have a full set of music producer skills.

Nerds will have it easier, but the great thing today is that music is accessible to everyone — and in any case, not all nerds are sociable!