The next big thing?
During a conference I was recently invited to talk at, I was speaking with a group of people @ College Du Montreal and was asked a question I couldn’t answer quickly. The question that came up was what I’d consider “next level”, which I responded by saying “chances are, you’re going to be disappointed by my answer.” And in many ways, it wasn’t the answered they wanted, and I could see that a few were puzzled, hoping to hear about something new, exciting, and truly ‘next-level’.
Now that that moment is behind me, the concept of genres, and what’s the next big thing has had time to linger in my mind and I’ve thought about it more.
Can you remember a time before Soundcloud? Before iTunes playlists, a time where you literally dug deep through record bins and spent time chatting up record store employees about what was new? Have you bought records without even listening to it simply because you connected with the artwork and knew this was something you needed to have? Whether the music was next level or not you had the feeling you discovered something special.
In many ways, the overwhelming amount of content we’re exposed nowadays can make us lose track of what’s going on. Musicians can post a track the second after finishing it, and the whole world can potentially hear it within minutes. Yet the tidal wave of self-released music is so frequent that it can also be harder than ever to get noticed. If you’re attentive and curious, you can catch people’s new ideas, yet the question now is – how can one really can keep up?
Here’s a fact to keep in mind: One doesn’t know he/she is making next level music until afterward, and it’s seen as next level.
If you focus on making music that sounds good to you, your skills and confidence will naturally grow. If you have fun making music, you’ll fall in that mind state named the zone. In that mindset, you’re able to achieve the best of yourself with little effort. This concept isn’t esoteric or religious, it’s a known experience studied in psychology and a state within the reach of everyone. But this post isn’t about that.
Most commonly new genres are created when an artist creates a bridge linking different musical styles together – think Jungle which brought Jamaican MC influences and sound effects with faster beats, and thundering sub bass. Think about underground mashups and artists like Girl Talk, which can’t be released legally but borrow music from anywhere as long as it works melodically. Think about the latest genres of dance music to emerge with significant popularity – tropical house, future bass, etc.. can you explain to me what those genres represent?
On a sound design level, I think of Serum, a wavetable synth hugely responsible for creating the growling and murderous monster bass sounds in electro/dubstep. Do entirely new sounds or production technique make that music next level?
What is next level, exactly?
For me, next level comes from one’s point of view. My perspective of what’s next level has dramatically changed in the last 10 years. My interest in sound is continually shifting, and what I feel about it today might be different next week. Sometimes I love music with low-production quality but filled with originality, sometimes I love over-produced generic pop for the crazy slick techniques in the mixing and sometimes I go back in time to revisit classics by Miles Davis to acknowledge the true masterful skills he had in performing his art.
To me, the real question is, what and why are you looking for that?
Rarely will my next level tracks make it to my day-to-day playlist I can listen to in my car. Next level music is usually something I can connect to its world/melody/content. I believe this is also what most people are connecting to with once they pick to make a playlist that moves them. It’s not always something big, loud, or obvious, often it’s a musical element already known, just done really really well, or a touch differently. If the arrangement of a song is smart and tight, often time any tricks happening in the mix won’t be the first thing the listener will hear, but more generally will feel as a whole.
To wrap this post up, focusing on sound design is critical to any producer. Your sounds are your words and your voice as an artist and remember that this is what can get the attention of your listeners more than your technique or tricks.
SEE ALSO : Using and Choosing an Alias

The path doesn’t need to be cleared from obstacles. Obstacles are the path. (Buddhist Proverb)
Visual Mixer. This is the bomb within Neutron 2, and for that feature alone I’d buy the entire package. The visual mixer allows you to place and position your tracks visually across the spectrum, (volume, pan, and width). It’s a beautiful process, and the edit window looks super sci fi and modern. If you work with multiple channels and often have mono tracks this is simply a killer addition. One of the things that blew my mind was that you can actually automate the panning, which opens the doors to many exciting and beautiful options in sound design.
CPU hungry. I have a newish MacBook, fully geared up for performance, and while running several instances of Ozone my entire screen began flickering and making strange glitches. Izotope support claimed it was likely my CPU over-loading, however, I was only using 5 Neutron and 1 Ozone 8 instance, plus visual mixer. If my custom built computer is hit hard with CPU usage imagine how will the average Joe deal with such demands on the processor.

Going back to the article
A friend of mine mentioned that music with a particular sound or mood would seem to have a personality of its own, which is a similar comment my friend Vera told me about the records she always carries with her – that certain records were like friends or companions to her. Some records work better with others and some work really well in a very specific context. Some people talked about keeping certain records to close out their sets, and others perfect for a sunrise.
Another way you can approach writing music that sounds more timeless is to be aware of current trends in music, and understand what really defines what’s popular. There is no shortage of studies that have looked look at chord progressions common throughout different eras, and identified a winning formula. The use of the right chord progression mixed with innovative
The truth is, wherever you want to go in music, you first need to produce a ton of tracks and find your path in that process. Bonus (
In a very digital age many people have become less social, which can make going out and meeting new people harder. I get that. Yet, not being part of a strong network doesn’t mean you won’t create great music, it simply means without having that support you may not be pushed to create your best music.
Patience. this is perhaps the most prized trait a label will appreciate from you. In this fast paced world, patience is not only rare but it is also a quality that we all need to work on. It’s about having trust that things will work out in the end and that one’s results will be something that happens in some distant future. Parallel to patience, this goes hand in hand with trust. One goes with the other. It means to be able to have a bigger picture of things, that perhaps somewhere down the road, something great will be happening. Maybe not… but to not lose patience over delays is critical as these are common in the music industry.
Today I’ll be featuring the
To truly move on as a producer the best personal investment I can think of is to simply finish something, anything. I believe deleting your tracks reinforces your inability to finish what you started, and doesn’t bring anything good. You certainly aren’t farther ahead as a producer, and you’ll never have anything to show without completing your projects.
Many DAWs can be setup to load a template as an initial starting point. Reason will propose a pre-made environment, and Studio One will propose if you’d like to setup a project for mixing to speed up your getting started time. Ableton Live doesn’t have that feature by default, but you can easily change that to open a custom startup project.
You’ve had a lot of success getting records signed, congrats!
Moving along to the final set of questions, I believe that as an individual I am very influenced by my surroundings. Given this idea,
What is a mature sounding track?
That last point is crucial here. You can take the same compressor concept (ex. FET compression), but it will sound different from one company to another. There are no real universal standards on how to approach compression or EQing. An EQ can show you a curve but the filter in the back might slightly be different to give a color, for instance.