Besides music, labels are searching for these traits

August 4, 2017/in Blog, Production/by pheek

If your productions are tight and ready to go, and you have been looking for ways to get labels to sign your tracks, the natural next step would be to send out a ton of demos to labels and wait for them to call you back with a deal. It’s time to start living the dream right? You’ve done all your homework and followed the advice you’ve read online about how to get the attention of label reps. The thing is, and I hate to break it to you, there is another bit of info you probably don’t want to hear, but it’s important that you know.

Labels don’t want you to contact them.

Many labels won’t come out and actually say, stay away don’t bother, but before you throw in the towel let me try to explain what this means in the most helpful, and constructive way. I’m also speaking from experience here, so please don’t assume this is standard for every label.

Photo credit John Hult.

With the enormous and ever increasing stage called social media, a never-ending flood of new artists emerging daily, all wanting the same thing – your attention. With free and new tools available to make marketing and promotion easier by the day, the credibility of the ‘artist’ has become diluted from the perspective of the consumer.
Whether you believe this is good or bad, a new impression has been created which is:

Everyone is a producer, and,
They all seek some level of attention because they’re not getting in touch. Ironically, people want to listen to music more than ever, but the vast flood of new music leaves many listeners overwhelmed by it all. It’s the same experience for labels.

After such an onslaught of new artists sending in demos many labels become numb to the possibility of finding something great. This makes it harder for those who are truly deserving of attention and recognition.

Does this all mean to give up and stop sending in demos? I would say not necessarily. I’ve covered this topic in previous posts, but I’ll cover this point a more in depth here.

There is one important statement I’d like to point make out about our industry though: The whole concept of promotion has become obsolete and alienated. I’m talking specifically about the promotion from artists to label, artists to fans, artists to promoters as well as labels to DJs and labels to fans.

But still, labels will always find quality music and prefer if they find you. This is a fact. Think of Perlon for instance, they largely release music from their circle of friends and the track to be released will need to be tested by the core of the label (Zip mainly, but Ricardo too) in multiple contexts to see how well it’s received by the crowd. Serious label owners have a very particular vision of their sound platform, and your music will (in many cases) need to follow their established sound to get signed.

In my honest opinion: if you want to be on a label’s radar, you will get better results by getting played by DJs.

Besides music, labels are searching for these traits in you:

Patience. this is perhaps the most prized trait a label will appreciate from you. In this fast paced world, patience is not only rare but it is also a quality that we all need to work on. It’s about having trust that things will work out in the end and that one’s results will be something that happens in some distant future. Parallel to patience, this goes hand in hand with trust. One goes with the other. It means to be able to have a bigger picture of things, that perhaps somewhere down the road, something great will be happening. Maybe not… but to not lose patience over delays is critical as these are common in the music industry.

Get organized. Being organized is super important and will make everything easier. An organized artist should have a solid promo kit on hand – professional photos, your music project and files in order, ready to be retouched or fixed in case of a problem. There’s nothing more annoying than having to go back to fix a sound, but if you’re all over the place, you might cause delays which then moves the entire schedule, or can even destroy your opportunity for exposure. It’s helpful to start off your productions right, follow these mixing and production tips and save yourself headaches later.

Reactivity. Fast replies to emails, answering promptly, precision with your communication will make you pretty awesome to work with. Busy people appreciate this, and it goes a long way.

Flexibility. This is the opposite of being finicky. Things will never be perfect so let’s try to make the best of it.

In the end, it’s up to you to put in the work, which can be made easier when you step back and look at the big picture. What are your goals? Work backward and determine what action needs to be taken in order to achieve your goals. Take a minute and check out my guide to shameless self-promotion here. Add in a little good luck, some magic here and there, and consistent focused daily efforts. Best of luck to you ~

PreSonus StudioLive 32.4.2AI Review

August 2, 2017/in Blog, Blog slider, Review/by pheek

I’m hearing lot’s of friends and readers super excited to start using the new gear they’ve recently bought for their studios, I certainly know the feeling. The thing is, learning to be confident and comfortable with new gear takes time, and it can often be difficult to get everything in place when starting to write new material. The process of switching from only a computer only workflow to a digital/analog setup can take a bit of practice, and in this post, I’ll share a few tips you can use to make the process easier and share my thoughts after using the unit in my own studio.

For people into hardware, it will come a moment where you’ll need to never lose your flow and have all your channels on hand so you can have the control you want.

Today I’ll be featuring the PreSonus StudioLive 32.4.2AI I received from B&H. Truth be told, I’ve been digging this right out of the box. This post could also serve as a review of the mixer if you are in the market for that. PreSonus have plans to release an update to the 32.4.2AI mixer, so watch for a price drop on this model.

If you spend a lot of time at the mixdown stage, PreSonus has a fantastic workflow built into their Studio One 3 software.

With the integration of this mixer, the process of mixing with hardware becomes seamless and even more exciting. The super fast firewire connection allows secure and reliable hands-on tracking, mixing, and producing next-level enjoyable.

After using this unit for some time, I’ll share a few thoughts that have stayed with me.

Easy to navigate/and use: if you’re not familiar with a professional this beast immediately feels like a friend. It does look impressive on the desk but wherever your eyes go you never really feel lost. Bonus – if you are in the middle of the action you can quickly address any situation with a quick circular view. Everything is laid out so well and located within a natural place. The design is of the unit is also very slick.
Very little menu diving. Pretty self-explanatory here but this is something I’m allergic to because it always feels frustrating to dig deep within endless menus.
Easy to assign channels to subgroups. Since I’m often mixing, this task is an essential one for me. I’ll always use sub-groups for percussions, melodies, etc. There are 4 sub groups and while I often use 5-6, I could still be OK with that limitation.
Tons of Aux sends. As you grow your effects collection, you’ll become aware of how super important aux sends are for mixing. You’ll want to have access to your effects through the AUX and you never have enough. Most mixers have about 6 which means, 3 stereo effects which usually means more are needed.
A 32in/32out sound card makes tracking into your DAW easy and is perfect for studio work. As you know, this mixer becomes a sound interface, so you do the tracking and can focus on having everything on hand.
Assigning inputs from DAW is a piece of cake (buttons underneath phantom power).
Sound quality is really quite good. We did some comparing with our Prism audio interface of the UAD Apollo Twin, and we were quite impressed. It was great to hear how well the audio engine stood up against top names.
Line inputs on every channel for gear. Nothing but a wowzer.
Well built. It’s seriously heavy, robust, the knobs don’t feel cheap, faders have a nice smooth traction so it really does feel like you’re working with a tank. Perfect for live clubs.
Dynamics/EQ on every channel which is great for basic and clean signal control/correction, though not musical in any sense.

I love the mix of analog and digital and there are lot’s of great features here to be sure. To be fair, I need to address a few points I’m less a fan of.

Noisy Fan – this is minor, but the noise is noticeable.
No DAW control or motorized faders. Although in the next upcoming version, this is addressed.
Can only run at 48khz sample rate. Not a problem if you don’t need high resolutions, but I’m still a bit surprised by this limitation.
The unit we tested has a small glitch when viewing the input meters. Perhaps this might be fixed with an update, but we didn’t do any.
Only two stereo aux returns. hmmmm.

The PreSonus StudioLive 32.4.2AI is an excellent mixing solution if you have a modest budget and the price may drop slightly with the announcement of a newer version coming shortly. In my opinion, you’ll have a pretty good solution for your gear and great addition for your studio with the with the PreSonus StudioLive 32.4.2AI –

Special thanks to B&H on that!

My Music Doesn’t Sound Like Me

July 5, 2017/in Blog, Blog slider, Production/by pheek

Does this happen to you? You start a project with an idea and a direction, “I’m going to make a techno track”, you fire up a drum machine, get a baseline going, start jamming, looking for sounds, creating a groove, and an hour later you listen back to an 8 bar loop that sounds totally different than what you set out to make? “My music doesn’t sound like me”. Yeah, it happens to a lot of people, and it can be really frustrating to make music that sounds totally alien to you.

There is a special kind of disappointment that comes with not being able to make the kind of music you want to create. Many producers I’ve worked with talk about starting a project with one direction in mind but as the track evolves they find the sounds they’ve chosen and feel of the song completely opposite to their original direction.

Why does this keep happening? What is going on here?

From experiencing this myself, I understand the confusion. I want to suggest looking at this situation from another perspective, which I believe will be much more positive, and productive for you as a producer. It’s all about context.

Firstly, our moods and our thoughts are always changing. We are dynamic, and there are multiple versions of us. What I mean is, you are one person when driving with very loud music on, there is one while enjoying music at a party, there is another you while listening to music made for earphones. There is a big difference between the person you are enjoying music and the person you are when making music. Both matter, both are ok.
Tip– as soon as you start a project, save it right away with a name that describes the genre or feel of the song you want to create. A name as straightforward as “techno …. ” or “house ….” is easy enough.

It’s helpful to start your productions with a clear focus and intent in mind – otherwise, it’s quite easy to drift off. That being said, my personal opinion is that drifting is a good thing, and goes hand in hand with being in the moment, and more in touch with the YOU who is in the studio in that moment.
If you are truly in touch with your emotions or follow the sounds you are excited by, drifting off into other directions is going to happen. It’s simply a process of discovery.

The way I see music is similar to the birth of a strange, alien creature that has come out from nowhere. Even if the music you’ve created sounds completely foreign to you, it’s important to be patient with the material as later in the production or mixing phases, you learn to gently tame something raw and undeveloped into an evolved creature with a unique personality. If your music sounds a little different than what you set out to do, I believe that’s a good thing.

If you’ve been reading my posts over time, you’ll know I strongly encourage The Bonsai Method, and the habit of not spending too much time on any one track. Working quickly and finishing fast will significantly sharpen up your production skills, and you’ll be a much more prolific producer for it. You want your sounds to be a little raw, out of control, and strange. These sounds are the unsculpted gems you can only do when you stop censoring yourself. This is the stuff you are striving for.

Embrace unexpected results, and embrace change.

Imagine the number of ideas you’ll have to work with if you start 20 tracks from scratch as opposed to trying to polish one song for 20 hours. Spending too much time on one track will often take away from the rawness of your initial recording. This liveliness is precisely the sound that made us excited in the first place, and it’s important to embrace these unexpected noises, rhythms, and grooves. Taking away all the rough charm of your material could be compared to photoshopping a beautiful and natural adult woman’s body into the thinness of a child to achive some measure of perfection. Here are a few essential tips to starting your tracks off right ~

Your work is whatever you want it to be.

As a people, we are always evolving, and our tastes in music will evolve as well. It’s ideal for your music to sound alien to you and progress yet understand that your progression may happen in an order you can’t predict. Through time and work, who you really are as a musician will begin to take shape.

Hearing the music you’ve made in the past is like looking at pictures of yourself from another time. It leaves a stamp. Find the photos of yourself from the past and pay attention to the ones you love. They might be aesthetically good, but I’ll bet that your favorite images will be the ones that recall a particular moment in your life. See it with raw, original sounds you find. The ones that are bold are the sounds that will stand out through years and perhaps bring you unexpected attention.

Tip: Bounce a version of your track before saving and closing your project. Compare how it evolves. Share it to people who know you. See what freak them…

As always let me know if you have any suggestions or questions about this post and leave a comment below and tell me what projects you are working on right now.

SEE ALSO : Deconstructing A Reference Track

Deleting all yours tracks and selling your gear.

June 22, 2017/in Blog, Blog slider, Production, Song Finalizing and Arrangements/by pheek

Since the very beginning, I can remember many times I’ve questioned my abilities as a music producer. Feeling stuck on a project or coping with negative feedback from a track I was proud of left me wondering if I was starring down the path of a musical dead end. Sometimes it doesn’t take much to consider unplugging, and putting it all away for good. Several colleagues of mine have similar stories, and more than once I’ve seen someone debate deleting all their tracks and selling all their gear.

High highs and low lows. There is a wealth of research which supports the fact that making music can produce a massive dose of satisfaction, a high similar to the effect of drugs or the rush of an intense workout. The thrill after completing a track is huge, yet on the flip side when things aren’t working out the low can often be depressing. At times it can feel like you’re living in a constant state of low-grade misery. Our perspective often governs our moods, and with just a twist our outlook can turn from sour to super very quickly.

I’ve spent a lot of time reading comments within Facebook groups from people flirting with the idea of selling their gear and calling it quits. On the digital side, I hear people talk about deleting entire hard drives filled with a rough version of tracks, and I think about the hard work and time they’ve invested in projects that will never be completed. They feel the work is simply not worth the effort. So often the feeling of excitement and energy from listening back to our next best track can be replaced by frustration and self-doubt when seeing it stored away in the unfinished bin. Another great idea that stays just that, and idea – incomplete, unheard. Back to the drawing board. Again.

A personal rule of mine is never to delete any project or sample. I just won’t do it. 0% chance.

I believe the main enemies that alter our judgment are overexposure and adverse reaction. If I am working on a project that just isn’t happening, I remind myself to simply store it away and come back to it after a time has passed. Once re-opened and listened to with a new perspective, you’ll likely find something that inspires you, or at the very least – something you can work off of right away. As artists, we are always changing. The artist you’ll be a year from now might like or dislike what you’re producing right now. By keeping your unfinished projects somewhere safe, you are investing in your time and talent for tomorrow rather than throw away what you’re frustrated with today.

Tip: This might feel silly but if you don’t feel good about music, try simply saying:”For the moment, I don’t feel like making music.” Insist on “for the moment“, because it takes away the idea that your mindset is permanent.

In past posts I’ve talked at length about the benefit of planting seeds, creating a master project where all your ideas can be grabbed from and used as a springboard to something great with minimal effort. The benefits of having a library of sounds and tools custom-made, ready at a moments notice, is huge because momentum is critical to completing your tracks.

One thing that’s common is the search for old gear to achieve a particular sound. At some point, it’s natural to feel like you’ve outgrown your equipment and you’re sure that buying new (old) gear will solve the problem. We are constantly being tempted with new products and tools that promise to solve our problems and make everything that much easier. Even after buying new gear we sometimes don’t take time to truly audition them. How often do we ask ourselves what it is we truly need to fix? Can gear solve this? The hype and marketing work for sure, yet without fail the next time we turn around there is yet another must-have tool we’re after, because this one…. man this one, is going to make the difference.

Tip: Some gear can be rented. If you can test drive what you want, that can be really useful.

Take a minute to reflect what your goals are before making another investment.

To truly move on as a producer the best personal investment I can think of is to simply finish something, anything. I believe deleting your tracks reinforces your inability to finish what you started, and doesn’t bring anything good. You certainly aren’t farther ahead as a producer, and you’ll never have anything to show without completing your projects.

Take a moment to look at your progress or lack thereof. Where do you get stuck? Where does it come to and end? Is your sound design weak, do you break apart while arranging it? Find your weakness and draw a circle around it with a big, red, pen. That is your problem area. This is the tough part for you. This is where you give up and call it quits. Nothing you can buy is going to fix this for you. The good part is that now you know where you break down you can learn ways to improve on it.

Youtube. Thank the Lord. Whatever you are looking for I promise there will be a video to help you overcome your sticking point. Just don’t get stuck endlessly watching videos that hours later morph into a totally different topic (it’s easy to do). Also, to wrap things up, here’s a production tip I love doing: At the end of a session, bounce whatever you have, then store this in the folder of the production. Always do “collect all and save” It can be a 30-second loop ,the arrangements you have ongoing, or even export all your session stems. Doing this is extremely useful when going through older projects but also, you can open a blank project and then import several bounces and play with them straight away. This tip has been so useful for my past albums!

SEE ALSO : Finishing Your Projects

Use a main project for organizing yourself

June 9, 2017/in Blog, Production/by pheek

Over the years I’ve talked with dozens and dozens of people from various backgrounds that would love to begin producing music but simply don’t know how or where to start. On the other hand, if you’ve already been creating music but lately have become overwhelmed with too many sounds, too many vsts, and are less productive in the studio, this post is for you. We’ll focus on using a main Ableton project to organize your sessions, which will make for a productive and efficient time in the studio.

For your studio time to be productive and enjoyable, it’s essential that you are organized, and have a solid grasp on your sounds and tools.

DJ’s who’ve listened to hundreds of top quality, finely mastered tracks, will often complain that the quality and sound of their first efforts in the studio will clash with the loudness and polish of the music they’re used to hearing. This frustration is predictable, but also preventable, and it’s one reason I strongly encourage beginners to start by using pre-made loops or simply remixing the tracks they already have. To keep things organized and productive, select just two tracks with the sound and style you’d like your own productions to have, and work on just one project at a time.

Speaking of bought loops – I want to debunk the myth or opinion that using pre-made loops is cheating. This is 100% wrong, and counter productive to making music.

I believe the perfect mindset to approach music production is very much like that of a moderator, you must work with that which is in front of you.

This idea requires a lot of openness and humbleness, but using this approach will make you much stronger at being resourceful in the face of adversity.

The internet is an endless source of tools and options, and it’s critical at one point to stop consuming ideas and make the best out of the material you have. My rule: never buy a new VST until I have gotten a true and complete hold of the ones I already have. That being said, if you need a tip to help organize yourself, I highly recommend to create one main Ableton project that will be your mothership, your sound compendium, your personal lab for growing ideas.

Buying new effects for our synth: to truly get a hand of what your new effects can do, just drop your new effects in one channel and experiment. I highly recommend you record the entire session of exploration as wav file but also as a session where automation and knob movement will be recorded.
Gathering leftovers: Whenever you finish a song, there will be sounds you haven’t used. You can copy and paste theses into your main project. Using your audio leftovers is an excellent way to create fast and great sounding starting point ideas for your next song.
Building macros: Building macros can be time-consuming. Some macros I like to build are usually ones that involve a good use of the macro knobs because when I’m recording a session, I can just drop them on a channel and quickly controller parameters using PUSH which has the excellent automap feature.
Gathering new sounds: Because I don’t have the time and energy to record all the sounds I want I’ll just buy the few that I need. I’ll also purchase sounds that I don’t have resources to make such as sounds from a plane. Some sounds that you’ll use often will be a great investment, but there’s also many that are available for free.
Building drumkits: This one area where I often spend a lot of time. When I start an idea, I want to be able to throw in a good combination of percussion. With the huge selection available to me choosing the right sound can take forever. Check out this nice video here that shows how to create a tool to test many sounds at once. This is great but you still need to make your kits.
Creating layers: This is a bit of the following logic from the previous tip. Once you have multiple kits, you can work on assembling them in a drum rack in order to create layers. As you probably know, in sound design, one sound is very often made of up many sounds that have been layered correctly. It’s a good idea to make multiple kits in advance, organized well, and ready to perform when the session gets rolling.
Making categories with your channels: Each channel should have sounds of the same family. So perhaps, you can make one channel that has pads and another channel with kicks. This is useful because when you go in Ableton’s browser and open your main project, you have access to all the sounds from each channel, which makes it much faster to find a specific sound. Another big benefit in doing this is exporting your channels as stems will make for efficient mixing later on. (Read more about that article here – Bouncing Stems)

When I look at how I work, I often see that I spend way more time preparing my music session than producing a track itself. The better your organization, the easier it gets in your workflow.

Templates As Seeds

May 30, 2017/in Blog, Blog slider, Mixing, Production, Sound Design, Tips/by pheek

As a producer, you’re likely trying to balance several tasks all at once while working on your music. If you’re spending time to look through four or five reverbs in search of the perfect sound, setting up buses and groups to pre-mix your tracks while you arrange it, or just feeling frozen looking at a blank project screen and finding it hard to get going, it’s no wonder you aren’t as productive as you’d like to be.

Good news, this post is all about setting yourself up to win before you begin. Begin to see your templates as seeds.

Many DAWs can be setup to load a template as an initial starting point. Reason will propose a pre-made environment, and Studio One will propose if you’d like to setup a project for mixing to speed up your getting started time. Ableton Live doesn’t have that feature by default, but you can easily change that to open a custom startup project.

Even though most DAWs have this helpful feature, that wasn’t enough for me. But it felt like I could do better.

In one way this is a follow-up post to the previous Bonsai Technique that I shared a few weeks back. It was super popular, and many people sent in comments about how it really helped them develop tracks from little ideas. Now, I’d like to follow up with this idea as I realized that many people are missing out on the fun of using a template to get their projects started. Also, there are a few things we can add in that will also be valuable for your next productions. Let’s have a look at the techniques to get rolling fast.

I’m going to suggest something simple in essence, but it’s very effective to get new projects sounding great right from step one.

Start your next project using the last song used. I heard about this technique from Matthew Herbert’s manifesto, and it got me inspired. Herbert would pick up the mixing board where he left things off from the last session. Why is this a good idea?
Starting from the last mix would provide a faster workflow but also, the random EQs, compression, effects, would be set to something he would never have set up beforehand. I thought this concept was brilliant and began doing this myself. Very often I would start with the last project loaded but would make the next song right after the end of the previous one. The same configuration and settings for the kick, percussion etc… were the same, which often led me into directions I didn’t expect at all. This is a big advantage.

Consider keeping the effects on each channel as is, but drop your new clips into existing channels at random. In some situations, I also would copy the arrangement of one song and paste it into another song’s arrangement view. Very strange results would come up, often leading to unexpected yet very usable sound design results. I often have one “mother” project which will be a safe place for me to develop and grow these ideas. Then I will copy some loops into another project’s arrangement view, and sometimes move the clips between channels to see which one fits the best. I even did the exercise of dropping a full arrangement into another project keeping it as intact as possible. From there I wouldn’t even listen to it before bouncing it out. I’d then listen to it weeks later and get blown away. I made a handful of tracks from my album Intra or White Raven this way.
Next, challenge yourself to keep your bus routing and groups intact. It’s great to have pre-made sends channels or busses that you can re-use quickly. Of course, an easy way would be to be to assemble a macro of the chain of effects you’ve used, but I like the idea of opening a template and have no idea what effects would be awaiting me. I will sometimes swap my most used effects with others I newly acquired or some I’ve forgotten about. It’s often nice to dig up older, legacy plugins that can bring up a particular grain to your sound.

Clear your finished project from the clips and save it as a template.

One exercise you can start applying today would be:

Create a folder for your templates.
Each time you finish a song, you do a “save as…” to that folder. You’ll then clean it from the clips in the Arranger view. I will often leave what I call ‘leftover’ sounds that weren’t used in the project. I’ll set these clips in the session view in a channel named “Leftovers.” Doing this allows you to re-purpose those sounds, which may be a perfect fit in your new project.
Midi clips could be left there as well because it is usually interesting to have on hand some midi material you can quickly throw new sounds onto and see what it gets that sounds like.

Now, an extra tip, which is to make a template for the design of an EP/LP. As you know, it’s always great to have a common feel for an entire release, and one of the things I would recommend would be in the way you apply your effects.

Reverb. Either you pick a reverb from one specific company (ex. Altiverb) and use some presets to get started, or you try to remain in the same family of space such as Plates.
Delays. Using the same plugin but changing the delay speed.
Saturation. Try to pick one type and stick to it. I recommend applying this through a send channel where you have more control over how each sound is colored.
Compression/EQ. Some apply a distinct color and are more or less transparent. It can be a good idea to keep the same type of combination through your channels.

As always I want to hear your feedback on anything mentioned in this post. Feel free to share this post or leave a comment below and tell me how these creative, and time-saving techniques are working for you.

SEE ALSO : Pointers To Define Your Sound

An Interview with Techno Producer Stan Soul

May 25, 2017/in Blog/by Micheal Beaulieu

This post is a Q&A with Dj, Producer, and label owner Stan Soul. Stan is based out of Tel Aviv, Israel, and has just put out an impressive 7th vinyl release as of late.

In this Q&A we find out where the energy to record 4-5 songs a week comes from, why vinyl is still important, how one contact he made opened the door to starting his own label, and what’s his favourite club to play at right now.

Hello Stan ~ I’m really excited to be speaking with you here, and I know many people will be looking forward to reading and learning more about you.

You’ve had a lot of success getting records signed, congrats!
Q. As an artist, where does your drive to produce music come from? Where is your choice of sounds and textures coming from?
A. I think that all music is going through people from the universe. So, in fact, we are just instruments in the hands of our world, and we are not in control during this process. Just a small part of it. All that I can say that I feel the music, since my childhood I hear new ideas in my head. Once I realized that all my life I can hear music in my head and I have to share it with people. To make music, you have to accumulate energy so nowadays my life is firmly oriented to save mental energy during the day and express it in a music session.

Q. Is there something within your tracks that is very personal, or unique within music right now?
A. Every track consists of things very personal because it’s totally based on my feelings in that current moment. I’m producing around 3-5 tracks per week and it’s always different because the universe is changing every minute with me.
Q. When you were a less experienced producer, (still dreaming of having releases signed), did you experience an ‘a-ha’ moment in your music making? If so can you describe that breakthrough?
A. Sure. It was very hard to understand what people were thinking about my stuff. I was very excited when I signed my first release and understood that some people did like it. I still enjoy the process more than the results. After some releases, I would like to play live sessions on my gigs.

I understand you’ve been really busy with Tevol, your vinyl label. I’d like to talk about that –
Q. Can you tell me what motivated you to get started with Tevol?
A. I’m always trying to make something that I want to play. So after experience with my digital label TEOL I realized that I want to create a vinyl label with dubby music oriented more towards dancefloors. After some research, my friend put me in touch with a contact from Memoria distribution. Since that time I’m very happy to be a part of Memoria’s family :).

Q. As a label what are you looking for in a track to sign/release, and what do you get excited about hearing?
A. I can’t explain what am I looking for because I never know. I just feel the music.

Q. How do you find artists & music you’d like to sign?
A. I just look around. Some music has come from my friend, some from my label mailbox. One track set for release I found within a forum related to techno music in a topic where people are releasing unfinished tracks. I just found a snippet, contacted guy and told him that I would like to release it on my label once he finishes it. It’s just fate, be in the right place at the right moment.

Q. How would you describe the feeling and vibe of a typical Tevol release?
A. I’m always trying to make release different. From the very deep hypnotic dub techno vibes to the full of energy minimalistic techno tracks. You can find something that you’d play on warm up and something that will exasperate people in the prime time of the party.

Q. Is the development and production for a record going to vinyl different than for digital? (aside from the actual pressing)
A. In fact there no differences. But sometimes I’m trying to make a track for vinyl a little bit longer because in that format I like “slow mixing” (when two tracks you are mixing are playing for 2-3 minutes). It means that the introduction part of the song should be longer because you can’t make a loop like in case with digital decks. I’m not releasing my music in digital anymore, so every track I’m producing is for vinyl 🙂

Q. Why is vinyl still important?
A. Vinyl is important because you can feel it. I can go deep into the process of mixing only with vinyl, and it sounds awesome as well 🙂

Moving along to the final set of questions, I believe that as an individual I am very influenced by my surroundings. Given this idea,
Q. How has being based in Israel shaped your musical tastes?
A. This is complicated. I repatriated to Israel from Ukraine two years ago and I’m still not feeling that I’m a perceptible part of the local scene. But it takes time, and now I’m fully concentrated on my label, production and always opened for any booking requests

Q. Is there anything great or unique about the Israel scene many might not know about?
A. The most valuable thing that has an effect on my production is the fantastic weather during the whole year and beautiful sea which I can see every day from my window.

Q. What is your favourite club to play out in?
A. In Israel, my favorite club is The Block. And Closer (Kyiv) If we are talking about worldwide it would be Closer.

Q. In general, do you experience music differently at home than playing out?
A. It alway different. Every gig for me is something new.

Q. Where do you see your music making in 5 years?
A. I can’t predict anything but I hope to continue producing music to be heard all over the world.

Q. Any final thoughts?

A. I just want to add that Pheek is a fantastic mixing and mastering engineer, and he’s been providing amazing service to make my music way more enjoyable and productive.

Thank you x10 for taking the time today Stan ~

Feel free to keep up to date with Stan by jumping over to the Tevol Facebook & Soundcloud page for more info and music.

What Is A Mature Sounding Track?

May 17, 2017/in Blog, Production/by pheek

Recently, a video artist friend of mine was critical of a clip we were watching, and I was commenting about the audio portion of the video. We were both interested in each other’s point of view to better understand what a professional in different fields felt the video could improve on.

In any domain you’ll eventually find the connoisseur, this is someone with a great depth of knowledge in his/her field, and is always searching for the best within his area of expertise. We can think of wine, poetry, painting, fields where true excellence is sought after. In any area of interest the more you are part of that which you love, the more you’ll be able to distinguish the highest quality.

People with years of experience in any field will have a much deeper understanding and perspective than those fresh to the scene. Without question, an experienced ear will recognize fine details and maturity in the music and can quickly tell if the producer has been around for a little while. This brings up the question –

What is a mature sounding track?

Sometimes I hear sarcastic questions such as “how can dance music be mature”? Different people will always have different standards, yet in this post, I thought I’d share how I perceive a song, both from my engineering point of view but also from the perspective of a label owner.

Firstly, I believe song maturity goes beyond if “it’s good (or not).” I’ve talked about if a song is good or not before but I’ll comment again because many people confuse maturity with if the track sounds good or not. I believe it has nothing to do with that. If we compare it to food or art, highly acclaimed works are often not accessible from the general public opinion. In music, the more you discover and expose yourself to, the more you recognize patterns, ideas, clichés. To sum up a song by “this is good” has no resemblance to what the track/song may have been intended to do. You’re likely judging based on your preferences, which is biased by how you feel or what trends you are following.

The song brings to light it’s initial intention. An experienced producer will have a particular idea in mind that will be made fairly clear when he makes his song. In some cases, he may have a second purpose working within that track. What I mean here is, what the listener decodes from the song might not be what it is initially suggested, as there might be a second, hidden message behind what is going on sound wise. This depth of songwriting can play a huge factor in demonstrating the craftsmanship of the producer.

The song has a clear voice and something to say. Hence the “aha” moment or the “wow” you might have after listening to just a few seconds of a song. Sometimes the light bulb moment may come only after an exhaustive and focused listening session, or after listening to the full song several times. What’s unique about electronic music is that very often there are no lyrics, yet through the use of sound textures, melodies, tensions, and releases, a producer can communicate a state of mind and emotion that words may not be able to express. Just like the word Saudade which comes from the Portuguese from Brazil only, describes a definite feeling that other languages can’t clearly relate to. The use of certain frequencies can suggest specific feelings, and moods, quite powerfully. I’ve always felt the title of a song is critical and provides context for the music. As artists, we have the power to shape information to make a statement, which can be very powerful when presented right.

It’s not a matter of complexity or simplicity. I’ve had someone who felt that complexity was a sign of maturity. All the crazy tricks and effects up front, yet the thing is, with experience, you realize that sometimes doing less will often have more impact than overdoing it. Like I said above, creating a wow effect on people is something, but to capture their attention over the whole duration of a song is often a wow effect in a more subtle way.

Time invested in the song doesn’t make it mature. If you spend 5 hours in a row working on a song, you might bring maturity to the song yet perhaps you’ll dilute the original essence of what you originally heard. Over the years, I’ve noticed the significant benefits of letting a project in early development sleep and settle for a time before returning to develop it further.

Timelessness is one of the central points. Songs that don’t age and those that seem to haunt you are often the results of something very well planned or completely improvised. But in one way, this is the often the result of well-paired elements coming together in the right way. There’s part knowledge, culture, innovation, exploration, risk and good taste. The thing that is magical is when someone, no matter how experienced, gets inspired by a moment of grace and comes up with something even himself, cannot explain. That part, which is often pure intuition, is what fascinates me. It is in those moments that you get the best out of yourself.

Bouncing stems and mix

May 13, 2017/in Blog, Blog slider, Mixing, Production/by pheek

Recently I’ve been weighing the benefits of focusing on just one part of my production process exclusively, or, working on all the steps of a production simultaneously – arranging, mixing, pre-mastering, etc.. Very often producers ask me to explain a perfect workflow recipe and the truth is, there really isn’t a one size fits all answer.

But in theory, there are 2 main approaches I’ve been seeing in production to make a song.

Classic way. Which involves taking one phase at a time but with the option to roll back to go fix something.
Modern way. You go from one phase to the other in no particular order, as your needs change. You’ll mix as your arrange, change sounds of the percussion to match a melody, add saturation for aesthetics, etc.

One of Ableton’s feature that I find killer is the option to export all channels as separate stems. It really is great for so many reasons but also allows your to really divide the production from the mixdown, which you could do in another DAW.

There are many reasons why you’d like to do your mixdown into another DAW. One of the reason is, you’re basically blending, what I call, software grains. Think of the various apps on your smartphone that offer various filters for your images, where you can go from one to another, taking advantage of each strength. I would say it’s the same for DAWs.

Workflow. Each DAW has its own workflow, appearance, feel. Sometimes, just a change of platform is enough to, psychologically, feel your track in a different way. There are countless researches that have been done in between DAW, to which has the best sound, but in terms of summing, if you take a file with nothing on it and bounce it, they will all provide the exact same file. Where there will be a difference is on automation, interface and that alone can make you behave differently in a mix situation. There’s also all the macros and gizmos they all offer too.
Native plugins. Again, this might be a game changer. This of an any DAW, they will offer different plugins doing different things. Now, just for compression and EQ, it becomes a serious business. Mostly because there’s a big difference between what you see and hear, plus no one really does things the same way.

That last point is crucial here. You can take the same compressor concept (ex. FET compression), but it will sound different from one company to another. There are no real universal standards on how to approach compression or EQing. An EQ can show you a curve but the filter in the back might slightly be different to give a color, for instance.

So, when it comes to Ableton, I now export all channels as stems to do the mixdown. No more mixing as a arrange. I put a wall between the 2 phases. Some of the reasons are:

It liberates CPU usage. No surprises here. When you deal with a heavy load of VST’s and plugins it can often be a lot to manage. The act of bouncing out and mixing stems will force you to focus on only mix related plugins such as EQ and compression. No more delays, chorus and reverb adjustments. At this stage, you’ll focus on the volume levels alone.
It put’s an end to the endless adjustments you can make to every sound. You’ll have the option of correcting that little hihat detail that’s been bothering after hearing your track 100 times, but honestly, someone who has just heard your song for the first time will interpret that sound as part of the track, not as a mistake. It’s good to put an end to endless changes and adjustments and move on to finishing your production. Professionals keep their eye on the prize and get things done.
The audio summing seems to reveal imperfections. I’m not sure what’s happening here but sometimes, when you bounce the stems, things are just slightly different. I can’t pinpoint why and in theory, it’s not supposed to be but sometimes, it does sound slightly different. In fact, once you bounce it, that’s when you know exactly how it will be so it’s interesting to bounce all channels apart.
Ability to use other DAWs. As described earlier, this is the ultimate way to move from one platform to another. You’ll be to leverage the strength of each DAW.
• Build live sets or NI Stems. Having stems on hand can be useful to create live sets. Native Instruments offers a technology for creating a stems release to be played in Traktor, which is really cool, and super in demand by many of the world’s top dj’s.
Backup and remixing. Having stems is the ultimate way to have a real backup of your music. In 10 years time no one can predict what technology will be available, but having stems will prove useful as a way to be used with any new technology.

All an all, try it and see for yourself. Bouncing stems can only bring advantages to your workflow and I’d love to hear about it.

Guide to shameless self-promotion

May 9, 2017/in Blog, Blog slider, Tips/by pheek

Let’s face it, self-promotion is certainly one of the most loved & hated topics musicians face on a daily basis. I mean, you make music, it’s hard to repress that inner compulsion of wanting to share your work to the world right? Finishing music and releasing your hard work to the world feels amazing. Receiving constructive feedback from people you respect will also help unlock obstacles that make us reach the level of production we aim for. But we have to get it out for others to hear right? This post will help you be being your guide to shameless self-promotion.

Many people see self-promotion as something they need to do, which can make it feel like a painful obligation.

Music is a very strong, and personal form of expression. As artists we want to know if our message is understood and appreciated by others. In a way it’s self validating. Proper self-promotion is always about how to do it in a way that is truly authentic, and not make us look like something we are not. Now that we understand this – there are a few facts we need to check in order to make our self promotion efforts work for us. I’m not talking about going viral on social media, but specifically your daily efforts on social media as a way to leverage our network, and create something useful.

The minute you understand that it’s not an obligation but more of a catalyst to get things done, the dynamic will automatically change. This is a process called reframing your train of thoughts.

If you share your music with the intent and idea that you’re trying to unite, bond and communicate something personal, a huge chunk of guilt be removed from the idea of self promotion. Giving up on hustling sales and popularity will create a positive pivot in your career. We need to stop seeing the act of sharing music as a way to be seen, heard, known.

I’ve been reading a really helpful book named “Designing your life” which approaches what you want out of life through the mind of a designer. The point of the book is – to become who you want, to have the life you want, you first need to self reflect, and ask yourself what is going on to pinpoint what issue you’d like to fix. In our case, our target here is to build a healthy and strong network.

Over the past weeks, I’ve come across a few articles that state the importance of your surroundings and contacts to achieve the level of success you want. One of the main reason I am where I am right now was that I’ve been lucky enough to have amazing people helping me along the way. Behind every success story, there’s often a dedicated team working in the shadows of that success. One of the ways to keep riding high is to constantly share your wins with your tribe, and go out of your way to make sure everyone in your tribe is appreciated and part of your success.

How to build and design your music life comes with at least 4 important teamsters:

The feedback. That guy has the culture of the music you’re making and loves the music you also love. Therefore, his input means something as long as he’s being honest, of course.
The knowledge. This member is someone who has technical knowledge you don’t have and can be answering critical questions in time you need it.
The creative. This person feels the trends, surfs the ideas better than no one. He can propose ideas that are unusual but that can be leading you to something. See this person as a muse.
The propaganda. If you are shaky with social medias, let this person rave about your music while you can post about other things. This person becomes the validator and that is useful for your success.

Finding your team takes years and can also be shifting over time. But you need to connect with others and build your network to find the gems.

Ok, so how can we apply that in practice? How do we get started from scratch?

Don’t ask without giving first. I’ve made this #1 because this is often misunderstood. For instance, I often get emails from people giving me lot’s of compliments about my music, and quickly send me a follow up email asking me to listen to their music and provide feedback. There’s nothing wrong with asking for feedback, but it doing so out of nowhere makes me question the integrity of their compliments in the first place. It takes a lot of time to gain someone’s attention and trust. Involving yourself with someone is an investment, and building a genuine relationship takes time and often cannot be made overnight.
1. For networking, try: approaching and following people at your skill or experience level. You can and will grow with them. Leave feedback and appreciation on their music whenever there’s something you enjoy. Do not ask for anything in return.
2. For social media, especially Twitter or Facebook – share the music you are really into right now, especially from artists that aren’t well known. People love discovering new artists, and if YOU are that artist and find someone spreading praise for you the feeling will be an amazing one.
Be a supporter. You probably saw that video of the guy dancing in a festival in a super weird way, someone with a huge crowd following him comes to join the dancer, and just like that the party goes off. The second guy joining is crucial, he is the social influencer, the supporter. In the same vein as the previous point, you can be that guy by being the first one who leaves comments on Soundcloud and proposes to play people’s music in a podcast (if you’re a DJ).
1. For networking, try: Going to shows to meet people. The in-person contact never fails. If your contacts are abroad, try engaging conversation through messaging.
2. For social medias, try: Offering your help to labels, in any way possible. This is an important way to be part of something. You have no idea how difficult it is to run a small label, so any help can be useful and appreciated. Look at what you are good at and see if you can help. Perhaps you can help with the blog, graphic design, website, PR, etc… If it’s a small organization at least one part of the label might need a hand. Then on your social medias, you can support and champion the label, which will bring many unsuspected contacts.
Curiosity pays off. People think that approaching and forging relationships with fellow music producers involves talking about music. I’ve known artists that refused to forge any kind of contacts with people who initially approached them for music related reasons. They wanted to spend time with the person first to see if there was true chemistry. I believe many artists (to some degree) are social weirdos who often lack a variety of social skills. Being patient and curious will be essential in the way you engage with him/her, to make sure that person feels comfortable talking with you.
1. For networking, try: reading articles, start conversations, think of how someone approached you in a way that made you feel great. I’m pretty sure it wasn’t just music-related. Apply this to others.
2. For social medias, try: Share information about your own interests. People in general hate self-promotion if it’s constant but if it’s something that is either useful or occasional, it will be seen positively. So, if your feed is self-centred it’s going to be annoying for your contacts. I’ve seen some artists spend a lot of their time sharing their passion for traveling, food, clothing, cars or memes… We all know you like other things than music and if you can share what it is you’ll attract minds alike which can become supporters of your music, later on.
Consistency is crucial. Not only for yourself but in others. Successful people have no tolerance for others who are inconsistent, unreliable. If you’re going to connect with someone, be there and always come back. I’ve built some solid contacts with some people who have been always sending me messages and be there for me. They won me over and now I love working with them.

In closing – within the book I was relating to, there is talk about creating a prototype to know which method of promotion feels and works best for you. To get comfortable communicating, sharing, showing your personal side, you need a lot of practise to get into a groove. Building your network takes time. But once you found your way to work, you know you have a formula you can repeat and always feel good about.

Is My Song Good?

April 22, 2017/in Blog, Blog slider, Song Finalizing and Arrangements, Tips/by pheek

I can’t tell you how many times I’ve been asked that question, and asked myself the same thing – is my song good? With experience releasing my own records and working on amazing projects that inspire me nearly every day, I know what I like in a song to call it good or know it’s potential. But what defines that exactly?

I believe there are 3 ways to look at your track to determine if your song is good.

Your personal feeling about the track. Can you listen to your track from beginning to end with your eyes closed? This is usually what many people (myself included) do to test it, some people swear by a car ride listen. In the end no matter how cliché this sounds, what YOU think is really important.
Feedback from others. I’ve been talking about the importance of your network and how to connect with other producers you can trust. Share your track with 5 closely trusted people and take in their feedback.
Professionals’ (real world) views. If you can find one to two guys that can play your tracks in real events or in podcasts, this is will be precious feedback. Playing your music among others will make little difference truly know – perhaps one sound is too loud or the arrangements is too wonky to mix. Listen to what they have to say.

Sometimes a change in mindset is key to breaking through barriers. Starting today, let’s re-shape your way of making and sharing your music.

I’ve seen some interesting success behind the concept I’ve been sharing with those I coach and will share it with you in this post. Before I do that I want to say that if your intentions are to get signed to a label – posting a full song on Soundcloud is a bad idea.

Even if your song is really good most labels don’t like that a track has been available or overheard before they’ve released it. In an ideal world, labels want to be the first ones to hear you and discover you. But the truth is, we all know how frustrating it is to reach out to them and never hear back.
Posting a snippet of about 1 minute 30 (to 2 minutes, maximum) is a good and safe bet.

With this preview you’ll show what your track has going for it, and your skills as a producer will be front and center.

Why not focus on making and developing ideas of 1 minute 30 that you expose and share on Soundcloud?

If this idea sounds like a bad one to you, try this experiment for a few weeks. For sure you’ll soon see what tunes get people’s attention and make a buzz. For sure you’ll find out that your assumptions might very well be wrong. Then go revisit any of those projects that were appreciated by the most people.

What you are doing here is very similar to A/B testing, a commonly used process in marketing for testing out different products to see how people like one from another. In this case we’re posting music, watching what get’s more attention, focusing on what listeners seem to want more of, and then finishing those tracks.
It’s all about presentation. Dress for success right?
You can go so far as to create enigmatic, invested EP of your own with great artwork. People definitely love that kind of presentation and it WILL draw attention. In the best case scenario (that I’ve recently seen happen) a label may notice this full package, and sign the project as is. If a label comes calling be sure you make them wait too long 🙂

The thing that makes a success isn’t one specific thing, it’s the combination of various assets: doing the right thing, at the right time, presented to the right people.

If Micheal Jackson released Thriller today, the odds of that album having the success it had back then would likely never have the same impact.
Another thing that’s important to consider is the question of what are people usually looking for in a new song?

Quality samples, effects.
A good balance of new ideas with something they can relate to.
Overall, tight arrangements, mixdown, (this can make a difference but don’t bet on that alone to save a pale idea).

In the end, it’s most important to remember this –
Don’t let other’s decide if your music is good.
Don’t let commercial results determine the success of your track.

As always I want to hear your thoughts and comments about this post. Feel free to share with your friends, and leave me a comment below.

JP –

The Art of Keeping People on Their Toes

February 20, 2017/in Blog, Production, Tips/by pheek

You know when you discover music that breaks the mould, and you can’t stop listening to it? When there’s just something special about it that keeps you playing it on repeat? There are actually certain recipes for giving music its power, and a lot of it has to do with keeping people on their toes. Here are some techniques for keeping your music fresh and innovative.

Known and new anchors

Genres are largely distinguished by a specific set of sounds, rhythms, or structural arrangements. For instance, deep dub techno has its signature rich pad sounds that you won’t really hear in, say, trance music, which is more known for the heavy use of arpeggiated synths. Some deep house uses the same pads as techno, but you can still differentiate the two because of its structure and percussion samples.

When producers want to create in a specific genre, they’ll sometimes repeat what has worked before by getting all the sounds right. If you stick to the tried and true though, you’ll need to really up your game to get noticed because you’ll be repeating the same old formula.

Introducing sounds that are less common to the genre can be a great way to shake things up. You could bring in foreign percussions that aren’t usually associated with the style, or samples that might throw people off. New anchors, or a sense of novelty, always create interest for listeners.

Technological novelty

I follow a few sites religiously to keep up with the latest news about new effects, DAWs, and the like. Keeping current lets you get ahead of the curve and stay fresh and innovative. This might sound like a silly example, but people like Cher in her hit “Believe”, or Daft Punk with “Around the World”, showed how using forward-thinking technology at the right time can help you make it huge. You might go “meh” at those songs today, but when they came out, it was a big deal.

https://www.youtube.com/watch?v=yca6UsllwYs

Balancing surprises

If you browse the web for information on what makes music addictive, you’ll read that the brain seeks out elements that balance predictability with a sense of surprise. If you’re kept just slightly off balance, but still feel you’re on stable ground, you can get the dramatic sense of venturing on some sort of journey while facing obstacles you can overcome. Many people experience a sense of travelling when listening to music, and it’s even been shown that music can produce some of the same hormones as ingesting drugs.

If you’re creative with them, these common production-related tips will help you generate tons of new ideas:

The 1-2 punch technique. I’ve been doing theater for years, and this popular trick is used to surprise people or make them laugh. I’ve noticed how it’s used in movies, advertisements and of course, music. The idea is simple: you produce a cool idea, trick or sound that pleases or surprises the audience. This sound or idea should be one of the main elements of your song. After a certain while, you’ll repeat it a second time, which generates a sense of satisfaction in the listener. Wait a little while longer, and on the third time, when the listener is expecting it to repeat again, you deliver either a different sound or a new variation to throw them off. This usually never fails.

Repetition and counter-rep. In the same vein, when you build the structure of your song, you’ll need to order the sounds in a specific way to give your audio vocabulary some logic, which brings you into a conversation with the listener. Repetition lulls the listener into a comfort zone. It’s where things are smooth, predictable, even hypnotic. Now, in your repetition, it’s fun to play with timing and counter-balance. One sound will appear, then another will reply or echo the first sound, but as an offset element. Usually, the echo can be off and playful, which gives you a lot of room to build layers that add colour and intrigue to your song.

Be wild. This is a favourite of mine. To get the most out of it requires that you get inspiration from other genres that you might not listen to. In my case, I’ve sometimes listened to contemporary classical, weird jazz, or bluegrass to see what and how things are made. Then I try to apply an element or principle into my own music, either pertaining to the structure, percussions, breakdown, or intro. There’s a lot to be learned from other genres.

SEE ALSO : Creating Timeless Music

Using and Choosing an Alias

February 12, 2017/in Blog/by pheek

Artist aliases have a colourful history that goes back centuries. Long before techno, stage names and pen names were common in music and literature especially, with artists often wanting to separate their public personas from their private identities. Voltaire (aka François-Marie Arouet) and Bob Dylan (born Zimmerman) both wanted to break away from their pasts. David Bowie (born David Robert Jones) wanted to avoid confusion with Davy Jones, later the lead singer of The Monkees. And many of history’s biggest musicians and authors have wanted to disguise their genders (if women) or ethnic origins. There are as many motivations as there are people and contexts.

At the beginning of techno music, virtually everyone had an alias. It was part of the culture of techno for producers to want to remain faceless, with the idea that techno was supposed to be all about the music, instead of the egos. At the risk of getting too nostalgic, it was one of the things that made techno different.

One of the beautiful things with aliases is that they allow artists to channel one musical direction into a distinct brand, which frees them to explore many different projects or genres without fear of confusing or alienating their followers.

Two of the biggest examples in electronic music are Richie Hawtin’s Plastikman moniker and Aphex Twin, each with their own identifiable sound and even logo. Some artists, like Daft Punk, will take the concept even further, donning elaborate costumes during live performances to avoid ever showing their faces.

For artists like these — or like Bowie, who probably opened the door for these kinds of stage personas — using an alias can be a way to get around personal fears or insecurities and achieve complete creative freedom. In the 1990s, against the backdrop of Detroit’s urban decay, the city’s underground techno scene went all in on aliases, with many artists channelling superhero personas or other fictional characters to envision the future of music in a dystopic world.

So let’s say you’ve decided to use an alias. That’s likely the easy part. But how do you find the right one for you?

When it comes to techno music, there are often trends with aliases. One recent one was to remove the vowels and place all letters in caps. Another was to swap the first letters of the first and last names. But if you’re like for something more original, here are some tips for finding your own alias:

If you already have a nickname, use it. The whole idea behind an alias is that it’s something that is unique to you, and that people will quickly associate with your music. If your friends (especially those in your music circles) have given you a nickname because they think it expresses something interesting or special about you, they might just be onto something.

Use a vocal imitation of a sound (an onomatopoeia). Not many people know this, but I got my own alias by using an onomatopoeia (like swish, hiss, buzz, etc.) for a sound that I felt captured the feel of my music. There are no official spellings for sounds because everyone will hear them differently, so you can get really creative with this.

Do a random article search on Wikipedia. This might sound a bit strange, considering that I just said how important it was for an alias to be something unique to you. As a springboard to further research or new ideas though, Wikipedia can be a great resource. Just enter the first keyword that comes to mind and go from there, jumping off from article to article whenever something piques your interest.

Have fun with languages. If you’re having difficulty finding the right alias in your language, why not explore a different one? This can be especially fitting if you have a multicultural background yourself or speak different languages, or even if you just have a special bond with another culture and feel that its language speaks to you in some way.

Whether you follow one of these approaches or find your own, the important part to remember is that your alias is your brand. It should translate something essential about your music, and be striking and original enough that people will hear it and immediately think of you.

Have fun with it! The process of choosing an alias can be extremely constructive, since it invites you to explore what your music is all about.

SEE ALSO : The next big thing?

How to Create a Deep Kick

January 29, 2017/in Blog, Production, Tips/by pheek

One of the most important parts of electronic music today is the quality of kicks. Back when I started making techno in the 90s, kicks had greater or lesser importance. You could use a drum machine like a 909, select a kick, and that was pretty much it.

Things have drastically changed.

The rise of the Funktion One and the emergence of better sound systems in clubs led producers to create kicks that were better defined. Club-goers began to show more interest in the well-crafted kicks, and producers have responded by putting a whole lot more work into the design of their low end.

Music fans know a great kick by the nice body sensation that gets you up and moving on the dance floor. But to better understand what goes into making a beautiful kick, you’ll need a bit of a sense of how sound is used in clubs.

Voices. By voices, we’re referring to how the sound is defined. The typical club will have a sub and a top. Since some tops have 2 voices, the average sound system would feature 3 voices at most. But while most of the kick is heard in the low end (ie, the sub), it actually comes through all voices. One thing new producers sometimes won’t realize is that hearing the kick is more about increasing the presence of the mids than about boosting the low ends.

Crossovers. This technical term refers to the frequency setting used to divide two voices. For example, the sub usually covers a frequency range going from 20hZ to roughly 80-100hZ. The mids will fall between that first crossover and the next one, which will define the frequency range covered by the highs.

Why it matters. Because knowing how sound is used in clubs will allow you to produce music that sounds the best it possibly can. And the more your music stands out for its technical quality, the closer you’ll be to standing alongside the top producers who have mastered their sound.

DJ mixers. If you look at DJ mixers like the Xone series by Allen & Heath, you’ll note they support 4 voices, with separate knobs for the lows, low-mids, high-mids, and highs. These mixers are a good way to get a better sense of how DJs will control your sound when playing it live.

What is a deep kick?

In more underground and non-commercial strains of techno music, deeper kicks are central to crafting that deeper, warm sound. Physically, you feel deep kicks heavier in the lower part of the body, hitting you below the hips for extra warmth.

There are different kinds of kicks:

The full kick: This one covers the frequencies ranging from super-low all the way up into the high-mids. It is very punchy, well-defined, and direct.

The mid-kick: Popular in lo-fi music, the mid-kick, as the name suggests, occupies more of the mids. The lower end of the song might be covered by a bass, or might not be as present in the genre. This one punches you right in the chest. It’s punchy, but lacks thump.

The low-kick: This one places the accent on the sub part of the kick. This means the bass won’t be struggling there, since it will move up to the lowest end of the mids. This one has less punch, and creates a warmer effect by landing below the hips.

One thing about kicks that often gets overlooked: you’ll benefit a lot by finalizing your kick as the last part of your mixdown. Why? Because until the track is completely finished, you can’t exactly know your track’s needs. This is a detail, but an important one. Try it, and you’ll see that adding the kick last can produce incredible results.

Once you determine your track’s needs, you can use these tricks to make your own kicks. I’ve also created a macro that should make things a lot easier, but first, here are some important tips:

Synthesize the sub. Use Operator or your favourite VST synth to create the low end. Using a sine wave can be a really effective way to create that warmth.

Layer another kick for the mids. Use a sample of a kick you like for the mids. This means you need to cut its lowest end to avoid conflict with the sub. The simpler the lows, the better the results.

Saturation. This is not really a trick, so much as something to use freely and without hesitation. Saturation will add warmth and oumph.

EQ. A good method here is to slightly cut down the 160-to-200hZ range. This little hole you’ll create will allow the crossovers to breathe, and will open more room for the lows. You can lightly boost it around 1khZ to help define the transient and attack.

Compression. Use at the end of your chain to glue everything together.

Here is the macro I created to help get you started. Having playing with it. Download it here: [download id=”30199″]

Let me know what you think of it!

The Changing Dos and Don’ts of Contacting Record Labels

January 23, 2017/in Blog, Tips/by pheek

It’s understandable that producers can let their eagerness get the best of them when contacting record labels. They might make one or a few tracks, and then immediately start to hunt for a label to release them. This is not the most effective strategy though, for a few reasons.

Try to think of it from the labels’ point of view. You get a generic email where someone you know nothing about tells you they “love your label,” and straight away asks you to listen to their music. It kind of looks like a phishing scam…

How do they know you love their label? How do they know you’ve been following their recent releases and aren’t referencing something they put out 5 or 10 years ago?

It’s true that in an ideal world, the music would speak for itself. But in a world where label managers are stretched thin and flooded by email requests from hundreds or thousands of aspiring artists like you, they have to filter their messages. The few emails that catch their attention are the ones that look professional and make a real connection. Remember, they have their own roster of artists do keep up with as well.

It requires a lot of hard work, persistence, and patience. To give you an idea of how difficult it is: since I founded Archipel almost 12 years ago, only 4 (yes, 4!) of our releases began with email outreach. It took all of the producers multiple email attempts to reach me, and we had many conversations before they led to anything concrete.

The problem is that many producers have been formatted into an old approach that’s become obsolete. Gone are the days of label-hunting as a transaction — you send a demo, they like it, bam, you get signed. There are just too many producers and too few labels out there for it to work like that anymore.

Today it’s all about building up trust and establishing a relationship, to eventually get to the point where the label feels comfortable investing in your success.

In short, finding your label match is a process with many steps, and every step — especially that first contact — is equally important. You can’t just skip ahead to the finish line.

The good news is that the first step is the hardest part, which is just getting a reply. You should always do your homework to know who you’re dealing with and what the label’s been up to most recently. Then you can try to get your toe in the door by engaging a conversation, but keeping it brief.

A good strategy is to ask short questions that are quick and easy for them to answer, and that show you’re genuinely interested in their work.

For example, does the label have room in their calendar for new releases? What direction are they pursuing in the next few months?

These exploratory questions are useful for you too. They’ll save you time and help you decide if it could be a good match. Try to think of it as a job hunt. Be friendly and courteous, and most importantly, don’t make it all about you. What they really want to know is what you’ll bring to the label, and whether there’s the potential for a fruitful collaboration over time. It has to work for both of you.

Just as resumes are being increasingly overshadowed by LinkedIn in the job market, networking and relationship-building are changing the way artists and labels connect. The game has changed, and we need to change our approach to adapt.

At the end of the day, the winners will be the ones who are invested, persistent and consistent over time, so that they’re well-positioned when the right moment arrives.

Hacking the Self-Release Option

January 16, 2017/in Blog/by pheek

Self-releasing an album or EP has become a growing trend for producers who want to get their music out. It’s not hard to see why: with the proliferation of producers, finding a label to release your music has become increasingly competitive. Especially if your goal is to release on vinyl, you can have a long road ahead of you. Everyone wants a vinyl release, but the pressing plants have limited capacity and waiting lists are very long. This can lead many to give up on finding a label and try to go it alone.

Tempting as it can seem though, the self-release option can also be a trap. The last thing you want to do is make a rash decision based mostly on your frustrations, because you can end up regretting it for a long time to come.

The self-release option can make sense for some people, but the decision should be made for the right reasons, and taken only after careful consideration.

As artists, we believe in our own music. It’s our baby, and this self-confidence is what motivates us to keep going. The downside of this is that it makes it extremely difficult to find constructive lessons in failure, or to interpret rejection as anything other than a personal blow.

It’s not personal. The truth is that if you’ve knocked at tons of doors and no one has answered, there could be a reason. This is definitely not the time to go for vinyl! It’s important to heed the red flags, and to learn from them. It could be that the music isn’t there yet, that the label match is wrong, or that the timing is wrong for the genre/style you’re aiming for. Sometimes, ideas can be outdated… but what’s “passé” one day can make a comeback tomorrow, so it’s important to get feedback from active DJs too.

The fact is that timing is crucial. It’s been said that a hit happens when the right artist arrives with the right song, at the right moment. Today, pretty much everyone would agree that Michael Jackson’s Thriller is a classic, but at some point, the record label had to make a tough call about whether the album would resonate with people. Of course, it’s more of an art than a science to try to gauge if a song might break through. But this is what labels do.

With this being said, there are times when self-releasing could pay. But in addition to having the right reasons, you also need to be smart and strategic in how you pursue it. Here are some tips for making the self-release option work for you:

Release on Soundcloud with a free download. There are pros and cons to taking this route. On the plus side, it allows you to consolidate and build up your fan base. But be careful: if you’re letting your eagerness get the best of you, you could also be wasting an opportunity. Just imagine — you’ve given your EP away on Soundcloud, only to get an email a few months later from that sick label you thought had passed you up. Labels can take time to get back to you — a lot of time. Don’t let your lack of patience get in the way of sound judgment.

Release on Bandcamp. Bandcamp has been positioning themselves as the best new way to reach the masses, providing artists with a great platform to gain new followers while getting paid for their music. You can stream your music, sell it in any format, and set your price, with a pay-what-you-can option that lets you set the minimum amount. If you do go with Bandcamp, be sure to link your page to your Soundcloud profile to get the most from it.

Pursue undercover releases. Finding a middleman to release your music can be a very smart move for your career. Having your music vouched for by someone with reach or influence lends it credibility, and lets you tap into established networks that can carry your music to eager ears. There are a couple different routes you can try here:

This might sound controversial, but try reaching out to music blogs and pirate sites personally, sending your music to them and seeing if they’d be interested in sharing it. If you offer it to them as an exclusive scoop, they’ll be more likely to boost it. (So go site by site, giving them a week or two to respond before moving down your list). We have to think of any outlet with a big following as today’s answer to traditional broadcasters. If a huge number of people are listening to what a site pumps out, then why not try to become their ally? Plus, these sites are usually very knowledgeable about what people want to hear, so they might be able to give you some useful feedback.
Give it to DJs personally by contacting them one on one, especially if they have a podcast. Here too, they’ll be more likely to bite if you offer it to them in exclusivity. Even better is if the DJ does a podcast for an awesome label. If they pick it up, your music will be touched by the label’s soft blessing in a way, and you’ll be killing two birds with one stone by riding the label’s coattails and boosting your exposure even more.

Whichever way you go, always, always be sure to target your outreach carefully, thinking strategically about how to connect with your audience. Whether we’re talking about publications, blogs, DJs or labels, the way to grab their attention is always by making a human connection. It’s hard work, but you can’t cut corners with this. The more time and energy you invest in finding the right people and personalizing your messages, the greater chance you’ll have of piercing through the noise and getting noticed.

Good luck, I’m also here to help, as always.

The New Face Of Albums

January 12, 2017/in Blog, Production/by pheek

A lot of articles have predicted that the album as we know it would die off in the face of the rising popularity of viral single tracks. These are bold statements. But to understand the future of albums, we need to understand where they come from. Some years back, they were also forecasting the demise of vinyl production around 2012, after all — and yet in 2016, revenues from physical formats still outpaced digital sales. So, careful with predictions.

As artists, our role is to take control of the options we’re faced with by charting a creative path through them. I’m saying this because I increasingly see clients/artists who seem more interested in repeating the patterns that worked before to get known or get bookings, while fewer people are trying to break the rules (to echo a pretty epic rant by Mr. C).

When it comes to albums, we’ve been repeating a model that has been there for so long we can’t even remember when or how it started. Maybe it goes back to classical concerts over a hundred years back that had fixed durations, or maybe it goes back to the important albums released in the 1960s, at a time when vinyl’s limitations determined track lengths. Perhaps you’ve heard the story of Manuel Göttsching, who recorded himself playing a live session in the early 80s that went almost an hour long. No one could release it on vinyl because they would have had to cut it in half. It took the arrival of CDs to make that possible, but until then, Göttsching had no idea how to release his music (there was obviously no Bandcamp back then…).

One important detail about Göttsching is that it took him almost 30 years to really get known in Germany, and he got a super late gig at Berghain around 2006…

Personally, I think an album should be audacious and unsettling to the commercial model. Something that forces the rigidity of conventions to bend to your artistic expression.

We have more freedom than we think we have, and we have become too timid or lazy to fully embrace it. Mostly for a few reasons:

Concerns over reach. As in, what will happen if I release something but only 10 people hear it? Will it be a waste of all the work and money I invested in it? No. Putting something online and promoting it are two different things, and if promotion is what stops you from creating what makes you happy, then you don’t have your priorities straight. Being present and available when people search for you is far more important than instant success.
Fear of missing opportunities. People think if they release their album themselves, they might miss the chance to release it on the label they wanted to work with. It’s possible, but if your music is great, it might also attract some labels who want to work with you. The main challenge with getting signed to a label is that it’s often a bad match, with one side wanting it more than the other. If you have published material, it might travel to the ears of people who care.
Sales. People are terrified that it might not sell. But sales aren’t an indication of success. Whether sadly or thankfully, success is something that’s impossible to quantify, because it’s different for everyone. If you have poured a lot of money into promotion and are everywhere, but the return on your investment is none, then you’ve also lost in a way.

The question really comes down to this: As DJs are increasingly shopping for tracks they can play, and people are more and more interested in listening to the only track on an album they like, what’s the use of throwing a bunch of tracks together to call it an album?

Because with an album, we can fully express ourselves and think about something to say instead of just trying to sell. People still care about stories. And even if it’s only 2% of people who will listen to what you do, I believe that the very experience of going outside your comfort zone and trying to make something is essential for self-growth.

There was a time when the dream of reaching the masses with your music was more attainable. The fracturing of audiences today into smaller bubbles of scenes and sub-genres might make it almost impossible unless you make something that goes viral. But these denser networks of fans also create even greater opportunities to reach the right people, which can pay off much more in the long run than trying to reach audiences at-large.

Here are a few hints for pursuing new models for albums:

Tell a story. As David Lynch said, “A story has a beginning, a middle part and an ending, but not always in that order.”
Arrange your songs so they can be played in any order. More and more people listen to playlists on shuffle. It’s interesting to think that the intended order of your songs might not be respected by the listener at all. Thinking this way forces you to consider making tracks that are interconnected in other ways, and that still fit together in a different, more non-sequential sense. Maybe your album can have many different meanings, linkages, or entry points. Who knows?
Do something unusual. Try to do something experimental or explore making a very long track.
Get out of your comfort zone. This is very personal, but it could mean using a new plugin or trying something new you learned in a YouTube tutorial. Trying something different can bring out something you didn’t know you could do.
Collaborate. There are so many ways to do this, but try reaching out to friends or people you admire and see if (and how) they’d be interested in collaborating.

And please, share your own album ideas with me! I’m sure I can learn something from you too.

SEE ALSO : Create Your Own Concept Album