What Is A Mature Sounding Track?

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Recently, a video artist friend of mine was critical of a clip we were watching, and I was commenting about the audio portion of the video. We were both interested in each other’s point of view to better understand what a professional in different fields felt the video could improve on.

In any domain you’ll eventually find the connoisseur, this is someone with a great depth of knowledge in his/her field, and is always searching for the best within his area of expertise. We can think of wine, poetry, painting, fields where true excellence is sought after. In any area of interest the more you are part of that which you love, the more you’ll be able to distinguish the highest quality.

People with years of experience in any field will have a much deeper understanding and perspective than those fresh to the scene. Without question, an experienced ear will recognize fine details and maturity in the music and can quickly tell if the producer has been around for a little while. This brings up the question –

What is a mature sounding track?

Sometimes I hear sarcastic questions such as “how can dance music be mature”? Different people will always have different standards, yet in this post, I thought I’d share how I perceive a song, both from my engineering point of view but also from the perspective of a label owner.

Firstly, I believe song maturity goes beyond if “it’s good (or not).”  I’ve talked about if a song is good or not before but I’ll comment again because many people confuse maturity with if the track sounds good or not. I believe it has nothing to do with that. If we compare it to food or art, highly acclaimed works are often not accessible from the general public opinion. In music, the more you discover and expose yourself to, the more you recognize patterns, ideas, clichés. To sum up a song by “this is good” has no resemblance to what the track/song may have been intended to do. You’re likely judging based on your preferences, which is biased by how you feel or what trends you are following.

The song brings to light it’s initial intention. An experienced producer will have a particular idea in mind that will be made fairly clear when he makes his song. In some cases, he may have a second purpose working within that track. What I mean here is, what the listener decodes from the song might not be what it is initially suggested, as there might be a second, hidden message behind what is going on sound wise. This depth of songwriting can play a huge factor in demonstrating the craftsmanship of the producer.

The song has a clear voice and something to say. Hence the “aha” moment or the “wow” you might have after listening to just a few seconds of a song. Sometimes the light bulb moment may come only after an exhaustive and focused listening session, or after listening to the full song several times. What’s unique about electronic music is that very often there are no lyrics, yet through the use of sound textures, melodies, tensions, and releases, a producer can communicate a state of mind and emotion that words may not be able to express. Just like the word Saudade which comes from the Portuguese from Brazil only, describes a definite feeling that other languages can’t clearly relate to. The use of certain frequencies can suggest specific feelings, and moods, quite powerfully.  I’ve always felt the title of a song is critical and provides context for the music. As artists, we have the power to shape information to make a statement, which can be very powerful when presented right.

It’s not a matter of complexity or simplicity. I’ve had someone who felt that complexity was a sign of maturity. All the crazy tricks and effects up front,  yet the thing is, with experience, you realize that sometimes doing less will often have more impact than overdoing it. Like I said above, creating a wow effect on people is something, but to capture their attention over the whole duration of a song is often a wow effect in a more subtle way.

Time invested in the song doesn’t make it mature. If you spend 5 hours in a row working on a song, you might bring maturity to the song yet perhaps you’ll dilute the original essence of what you originally heard. Over the years, I’ve noticed the significant benefits of letting a project in early development sleep and settle for a time before returning to develop it further.

Timelessness is one of the central points. Songs that don’t age and those that seem to haunt you are often the results of something very well planned or completely improvised. But in one way, this is the often the result of well-paired elements coming together in the right way. There’s part knowledge, culture, innovation, exploration, risk and good taste. The thing that is magical is when someone, no matter how experienced, gets inspired by a moment of grace and comes up with something even himself, cannot explain. That part, which is often pure intuition, is what fascinates me. It is in those moments that you get the best out of yourself.

Bouncing stems and mix

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Recently I’ve been weighing the benefits of focusing on just one part of my production process exclusively, or, working on all the steps of a production simultaneously – arranging, mixing, pre-mastering, etc.. Very often producers ask me to explain a perfect workflow recipe and the truth is, there really isn’t a one size fits all answer.

But in theory, there are 2 main approaches I’ve been seeing in production to make a song.

  1. Classic way. Which involves taking one phase at a time but with the option to roll back to go fix something.
  2. Modern way. You go from one phase to the other in no particular order, as your needs change. You’ll mix as your arrange, change sounds of the percussion to match a melody, add saturation for aesthetics, etc.

One of Ableton’s feature that I find killer is the option to export all channels as separate stems. It really is great for so many reasons but also allows your to really divide the production from the mixdown, which you could do in another DAW.

There are many reasons why you’d like to do your mixdown into another DAW. One of the reason is, you’re basically blending, what I call, software grains. Think of the various apps on your smartphone that offer various filters for your images, where you can go from one to another, taking advantage of each strength. I would say it’s the same for DAWs.

  • Workflow. Each DAW has its own workflow, appearance, feel. Sometimes, just a change of platform is enough to, psychologically, feel your track in a different way. There are countless researches that have been done in between DAW, to which has the best sound, but in terms of summing, if you take a file with nothing on it and bounce it, they will all provide the exact same file. Where there will be a difference is on automation, interface and that alone can make you behave differently in a mix situation. There’s also all the macros and gizmos they all offer too.
  • Native plugins. Again, this might be a game changer. This of an any DAW, they will offer different plugins doing different things. Now, just for compression and EQ, it becomes a serious business. Mostly because there’s a big difference between what you see and hear, plus no one really does things the same way.

That last point is crucial here. You can take the same compressor concept (ex. FET compression), but it will sound different from one company to another. There are no real universal standards on how to approach compression or EQing. An EQ can show you a curve but the filter in the back might slightly be different to give a color, for instance.

So, when it comes to Ableton, I now export all channels as stems to do the mixdown. No more mixing as a arrange. I put a wall between the 2 phases. Some of the reasons are:

  • It liberates CPU usage. No surprises here. When you deal with a heavy load of VST’s and plugins it can often be a lot to manage. The act of bouncing out and mixing stems will force you to focus on only mix related plugins such as EQ and compression. No more delays, chorus and reverb adjustments. At this stage, you’ll focus on the volume levels alone.
  • It put’s an end to the endless adjustments you can make to every sound. You’ll have the option of correcting that little hihat detail that’s been bothering after hearing your track 100 times, but honestly, someone who has just heard your song for the first time will interpret that sound as part of the track, not as a mistake. It’s good to put an end to endless changes and adjustments and move on to finishing your production. Professionals keep their eye on the prize and get things done.
  • The audio summing seems to reveal imperfections. I’m not sure what’s happening here but sometimes, when you bounce the stems, things are just slightly different. I can’t pinpoint why and in theory, it’s not supposed to be but sometimes, it does sound slightly different. In fact, once you bounce it, that’s when you know exactly how it will be so it’s interesting to bounce all channels apart.
  • Ability to use other DAWs. As described earlier, this is the ultimate way to move from one platform to another. You’ll be to leverage the strength of each DAW.
    • Build live sets or NI Stems. Having stems on hand can be useful to create live sets. Native Instruments offers a technology for creating a stems release to be played in Traktor, which is really cool, and super in demand by many of the world’s top dj’s.
  • Backup and remixing. Having stems is the ultimate way to have a real backup of your music. In 10 years time no one can predict what technology will be available, but having stems will prove useful as a way to be used with any new technology.

All an all, try it and see for yourself. Bouncing stems can only bring advantages to your workflow and I’d love to hear about it.

SEE ALSO : Use a main project for organizing yourself 

Guide to shameless self-promotion

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Let’s face it, self-promotion is certainly one of the most loved & hated topics musicians face on a daily basis. I mean, you make music, it’s hard to repress that inner compulsion of wanting to share your work to the world right? Finishing music and releasing your hard work to the world feels amazing. Receiving constructive feedback from people you respect will also help unlock obstacles that make us reach the level of production we aim for. But we have to get it out for others to hear right? This post will help you be being your guide to shameless self-promotion.

Many people see self-promotion as something they need to do, which can make it feel like a painful obligation.

Music is a very strong, and personal form of expression. As artists we want to know if our message is understood and appreciated by others. In a way it’s self validating. Proper self-promotion is always about how to do it in a way that is truly authentic, and not make us look like something we are not. Now that we understand this – there are a few facts we need to check in order to make our self promotion efforts work for us. I’m not talking about going viral on social media, but specifically your daily efforts on social media as a way to leverage our network, and create something useful.

The minute you understand that it’s not an obligation but more of a catalyst to get things done, the dynamic will automatically change. This is a process called reframing your train of thoughts.

If you share your music with the intent and idea that you’re trying to unite, bond and communicate something personal, a huge chunk of guilt be removed from the idea of self promotion.  Giving up on hustling sales and popularity will create a positive pivot in your career. We need to stop seeing the act of sharing music as a way to be seen, heard, known. 

I’ve been reading a really helpful book named “Designing your life” which approaches what you want out of life through the mind of a designer. The point of the book is – to become who you want, to have the life you want, you first need to self reflect, and ask yourself what is going on to pinpoint what issue you’d like to fix. In our case, our target here is to build a healthy and strong network.

Over the past weeks, I’ve come across a few articles that state the importance of your surroundings and contacts to achieve the level of success you want. One of the main reason I am where I am right now was that I’ve been lucky enough to have amazing people helping me along the way. Behind every success story, there’s often a dedicated team working in the shadows of that success. One of the ways to keep riding high is to constantly share your wins with your tribe, and go out of your way to make sure everyone in your tribe is appreciated and part of your success.

How to build and design your music life comes with at least 4 important teamsters:

  • The feedback. That guy has the culture of the music you’re making and loves the music you also love. Therefore, his input means something as long as he’s being honest, of course.
  • The knowledge. This member is someone who has technical knowledge you don’t have and can be answering critical questions in time you need it.
  • The creative. This person feels the trends, surfs the ideas better than no one. He can propose ideas that are unusual but that can be leading you to something. See this person as a muse.
  • The propaganda. If you are shaky with social medias, let this person rave about your music while you can post about other things. This person becomes the validator and that is useful for your success.

Finding your team takes years and can also be shifting over time. But you need to connect with others and build your network to find the gems.

Ok, so how can we apply that in practice? How do we get started from scratch?

  1. Don’t ask without giving first. I’ve made this #1 because this is often misunderstood. For instance, I often get emails from people giving me lot’s of compliments about my music, and quickly send me a follow up  email asking me to listen to their music and provide feedback. There’s nothing wrong with asking for feedback, but it doing so out of nowhere makes me question the integrity of their compliments in the first place. It takes a lot of time to gain someone’s attention and trust. Involving yourself with someone is an investment, and building a genuine relationship takes time and often cannot be made overnight.
    1. For networking, try: approaching and following people at your skill or experience level. You can and will grow with them. Leave feedback and appreciation on their music whenever there’s something you enjoy. Do not ask for anything in return.
    2. For social media, especially Twitter or Facebook – share the music you are really into right now, especially from artists that aren’t well known. People love discovering new artists, and if YOU are that artist and find someone spreading praise for you the feeling will be an amazing one.
  2. Be a supporter. You probably saw that video of the guy dancing in a festival in a super weird way, someone with a huge crowd following him comes to join the dancer, and just like that the party goes off.  The second guy joining is crucial, he is the social influencer, the supporter. In the same vein as the previous point, you can be that guy by being the first one who leaves comments on Soundcloud and proposes to play people’s music in a podcast (if you’re a DJ).
    1. For networking, try: Going to shows to meet people. The in-person contact never fails. If your contacts are abroad, try engaging conversation through messaging.
    2. For social medias, try: Offering your help to labels, in any way possible. This is an important way to be part of something. You have no idea how difficult it is to run a small label, so any help can be useful and appreciated. Look at what you are good at and see if you can help. Perhaps you can help with the blog, graphic design, website, PR, etc… If it’s a small organization at least one part of the label might need a hand. Then on your social medias, you can support and champion the label, which will bring many unsuspected contacts.
  3. Curiosity pays off. People think that approaching and forging relationships with fellow music producers involves talking about music. I’ve known artists that refused to forge any kind of contacts with people who initially approached them for music related reasons. They wanted to spend time with the person first to see if there was true chemistry. I believe many artists (to some degree) are social weirdos who often lack a variety of social skills. Being patient and curious will be essential in the way you engage with him/her, to make sure that person feels comfortable talking with you.
    1. For networking, try: reading articles, start conversations, think of how someone approached you in a way that made you feel great. I’m pretty sure it wasn’t just music-related. Apply this to others.
    2. For social medias, try: Share information about your own interests. People in general hate self-promotion if it’s constant but if it’s something that is either useful or occasional, it will be seen positively. So, if your feed is self-centred it’s going to be annoying for your contacts. I’ve seen some artists spend a lot of their time sharing their passion for traveling, food, clothing, cars or memes… We all know you like other things than music and if you can share what it is you’ll attract minds alike which can become supporters of your music, later on.
  4. Consistency is crucial. Not only for yourself but in others. Successful people have no tolerance for others who are inconsistent, unreliable. If you’re going to connect with someone, be there and always come back. I’ve built some solid contacts with some people who have been always sending me messages and be there for me. They won me over and now I love working with them.

In closing – within the book I was relating to, there is talk about creating a prototype to know which method of promotion feels and works best for you. To get comfortable communicating, sharing, showing your personal side,  you need a lot of practise to get into a groove. Building your network takes time. But once you found your way to work, you know you have a formula you can repeat and always feel good about.

SEE ALSO :  Find a track tester for your productions

Is My Song Good?

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I can’t tell you how many times I’ve been asked that question, and asked myself the same thing – is my song good? With experience releasing my own records and working on amazing projects that inspire me nearly every day, I know what I like in a song to call it good or know it’s potential. But what defines that exactly?

 

I believe there are 3 ways to look at your track to determine if your song is good.

  • Your personal feeling about the track. Can you listen to your track from beginning to end with your eyes closed? This is usually what many people (myself included) do to test it, some people swear by a car ride listen. In the end no matter how cliché this sounds, what YOU think is really important.
  • Feedback from others. I’ve been talking about the importance of your network and how to connect with other producers you can trust. Share your track with 5 closely trusted people and take in their feedback.
  • Professionals’ (real world) views. If you can find one to two guys that can play your tracks in real events or in podcasts, this is will be precious feedback. Playing your music among others will make little difference truly know – perhaps one sound is too loud or the arrangements is too wonky to mix. Listen to what they have to say.

 

Sometimes a change in mindset is key to breaking through barriers. Starting today, let’s re-shape your way of making and sharing your music.

I’ve seen some interesting success behind the concept I’ve been sharing with those I coach and will share it with you in this post. Before I do that I want to say that if your intentions are to get signed to a label – posting a full song on Soundcloud is a bad idea.

Even if your song is really good most labels don’t like that a track has been available or overheard before they’ve released it. In an ideal world, labels want to be the first ones to hear you and discover you. But the truth is, we all know how frustrating it is to reach out to them and never hear back.
Posting a snippet of about 1 minute 30 (to 2 minutes, maximum) is a good and safe bet.

With this preview you’ll show what your track has going for it, and your skills as a producer will be front and center.

Why not focus on making and developing ideas of 1 minute 30 that you expose and share on Soundcloud?

If this idea sounds like a bad one to you, try this experiment for a few weeks. For sure you’ll soon see what tunes get people’s attention and make a buzz. For sure you’ll find out that your assumptions might very well be wrong. Then go revisit any of those projects that were appreciated by the most people.

 

What you are doing here is very similar to A/B testing, a commonly used process in marketing for testing out different products to see how people like one from another. In this case we’re posting music, watching what get’s more attention, focusing on what listeners seem to want more of, and then finishing those tracks.
It’s all about presentation. Dress for success right?
You can go so far as to create enigmatic, invested EP of your own with great artwork. People definitely love that kind of presentation and it WILL draw attention. In the best case scenario (that I’ve recently seen happen) a label may notice this full package, and sign the project as is. If a label comes calling be sure you make them wait too long 🙂

The thing that makes a success isn’t one specific thing, it’s the combination of various assets: doing the right thing, at the right time, presented to the right people.

If Micheal Jackson released Thriller today, the odds of that album having the success it had back then would likely never have the same impact.
Another thing that’s important to consider is the question of what are people usually looking for in a new song?

  • Quality samples, effects.
  • A good balance of new ideas with something they can relate to.
  • Overall, tight arrangements, mixdown, (this can make a difference but don’t bet on that alone to save a pale idea).

In the end, it’s most important to remember this –
Don’t let other’s decide if your music is good.
Don’t let commercial results determine the success of your track.

 

As always I want to hear your thoughts and comments about this post. Feel free to share with your friends, and leave me a comment below.

JP –

SEE ALSO : Checklist to see if my song is finished

The Art of Keeping People on Their Toes

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You know when you discover music that breaks the mould, and you can’t stop listening to it? When there’s just something special about it that keeps you playing it on repeat? There are actually certain recipes for giving music its power, and a lot of it has to do with keeping people on their toes. Here are some techniques for keeping your music fresh and innovative.

Known and new anchors

Genres are largely distinguished by a specific set of sounds, rhythms, or structural arrangements. For instance, deep dub techno has its signature rich pad sounds that you won’t really hear in, say, trance music, which is more known for the heavy use of arpeggiated synths. Some deep house uses the same pads as techno, but you can still differentiate the two because of its structure and percussion samples.

When producers want to create in a specific genre, they’ll sometimes repeat what has worked before by getting all the sounds right. If you stick to the tried and true though, you’ll need to really up your game to get noticed because you’ll be repeating the same old formula.

Introducing sounds that are less common to the genre can be a great way to shake things up. You could bring in foreign percussions that aren’t usually associated with the style, or samples that might throw people off. New anchors, or a sense of novelty, always create interest for listeners.

Technological novelty

I follow a few sites religiously to keep up with the latest news about new effects, DAWs, and the like. Keeping current lets you get ahead of the curve and stay fresh and innovative. This might sound like a silly example, but people like Cher in her hit “Believe”, or Daft Punk with “Around the World”, showed how using forward-thinking technology at the right time can help you make it huge. You might go “meh” at those songs today, but when they came out, it was a big deal.

https://www.youtube.com/watch?v=yca6UsllwYs

 

Balancing surprises

If you browse the web for information on what makes music addictive, you’ll read that the brain seeks out elements that balance predictability with a sense of surprise. If you’re kept just slightly off balance, but still feel you’re on stable ground, you can get the dramatic sense of venturing on some sort of journey while facing obstacles you can overcome. Many people experience a sense of travelling when listening to music, and it’s even been shown that music can produce some of the same hormones as ingesting drugs.

If you’re creative with them, these common production-related tips will help you generate tons of new ideas:

The 1-2 punch technique. I’ve been doing theater for years, and this popular trick is used to surprise people or make them laugh. I’ve noticed how it’s used in movies, advertisements and of course, music. The idea is simple: you produce a cool idea, trick or sound that pleases or surprises the audience. This sound or idea should be one of the main elements of your song. After a certain while, you’ll repeat it a second time, which generates a sense of satisfaction in the listener. Wait a little while longer, and on the third time, when the listener is expecting it to repeat again, you deliver either a different sound or a new variation to throw them off. This usually never fails.

Repetition and counter-rep. In the same vein, when you build the  structure of your song, you’ll need to order the sounds in a specific way to give your audio vocabulary some logic, which brings you into a conversation with the listener. Repetition lulls the listener into a comfort zone. It’s where things are smooth, predictable, even hypnotic. Now, in your repetition, it’s fun to play with timing and counter-balance. One sound will appear, then another will reply or echo the first sound, but as an offset element. Usually, the echo can be off and playful, which gives you a lot of room to build layers that add colour and intrigue to your song.

Be wild. This is a favourite of mine. To get the most out of it requires that you get inspiration from other genres that you might not listen to. In my case, I’ve sometimes listened to contemporary classical, weird jazz, or bluegrass to see what and how things are made. Then I try to apply an element or principle into my own music, either pertaining to the structure, percussions, breakdown, or intro. There’s a lot to be learned from other genres.

SEE ALSO :  Creating Timeless Music

Using and Choosing an Alias

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Artist aliases have a colourful history that goes back centuries. Long before techno, stage names and pen names were common in music and literature especially, with artists often wanting to separate their david Bowiepublic personas from their private identities. Voltaire (aka François-Marie Arouet) and Bob Dylan (born Zimmerman) both wanted to break away from their pasts. David Bowie (born David Robert Jones) wanted to avoid confusion with Davy Jones, later the lead singer of The Monkees. And many of history’s biggest musicians and authors have wanted to disguise their genders (if women) or ethnic origins. There are as many motivations as there are people and contexts.

At the beginning of techno music, virtually everyone had an alias. It was part of the culture of techno for producers to want to remain faceless, with the idea that techno was supposed to be all about the music, instead of the egos. At the risk of getting too nostalgic, it was one of the things that made techno different.
One of the beautiful things with aliases is that they allow artists to channel one musical direction into a distinct brand, which frees them to explore many different projects or genres without fear of confusing or alienating their followers.
Two of the biggest examples in electronic music are Richie Hawtin’s Plastikman moniker and Aphex Twin, each with their own identifiable sound and even logo. Some artists, like Daft Punk, will take the concept even further, donning elaborate costumes during live performances to avoid ever showing their faces.
For artists like these  — or like Bowie, who probably opened the door for these kinds of stage personas — using an alias can be a way to get around personal fears or insecurities and achieve complete creative freedom. In the 1990s, against the backdrop of Detroit’s urban decay, the city’s underground techno scene went all in on aliases, with many artists channelling superhero personas or other fictional characters to envision the future of music in a dystopic world.

So let’s say you’ve decided to use an alias. That’s likely the easy part. But how do you find the right one for you?

When it comes to techno music, there are often trends with aliases. One recent one was to remove the vowels and place all letters in caps. Another was to swap the first letters of the first and last names. But if you’re like for something more original, here are some tips for finding your own alias:

If you already have a nickname, use it. The whole idea behind an alias is that it’s something that is unique to you, and that people will quickly associate with your music. If your friends (especially those in your music circles) have given you a nickname because they think it expresses something interesting or special about you, they might just be onto something.

Use a vocal imitation of a sound (an onomatopoeia). Not many people know this, but I got my own alias by using an onomatopoeia (like swish, hiss, buzz, etc.) for a sound that I felt captured the feel of my music. There are no official spellings for sounds because everyone will hear them differently, so you can get really creative with this.

Do a random article search on Wikipedia. This might sound a bit strange, considering that I just said how important it was for an alias to be something unique to you. As a springboard to further research or new ideas though, Wikipedia can be a great resource. Just enter the first keyword that comes to mind and go from there, jumping off from article to article whenever something piques your interest.

Have fun with languages. If you’re having difficulty finding the right alias in your language, why not explore a different one? This can be especially fitting if you have a multicultural background yourself or speak different languages, or even if you just have a special bond with another culture and feel that its language speaks to you in some way.

Whether you follow one of these approaches or find your own, the important part to remember is that your alias is your brand. It should translate something essential about your music, and be striking and original enough that people will hear it and immediately think of you.

Have fun with it! The process of choosing an alias can be extremely constructive, since it invites you to explore what your music is all about.

SEE ALSO :  The next big thing? 

   

How to Create a Deep Kick

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One of the most important parts of electronic music today is the quality of kicks. Back when I started making techno in the 90s, kicks had greater or lesser importance. You could use a drum machine like a 909, select a kick, and that was pretty much it.

Things have drastically changed.

The rise of the Funktion One and the emergence of better sound systems in clubs led producers to create kicks that were better defined. Club-goers began to show more interest in the well-crafted kicks, and producers have responded by putting a whole lot more work into the design of their low end.

Music fans know a great kick by the nice body sensation that gets you up and moving on the dance floor. But to better understand what goes into making a beautiful kick, you’ll need a bit of a sense of how sound is used in clubs.

four voices sound systemVoices. By voices, we’re referring to how the sound is defined. The typical club will have a sub and a top. Since some tops have 2 voices, the average sound system would feature 3 voices at most. But while most of the kick is heard in the low end (ie, the sub), it actually comes through all voices. One thing new producers sometimes won’t realize is that hearing the kick is more about increasing the presence of the mids than about boosting the low ends.

Crossovers. This technical term refers to the frequency setting used to divide two voices. For example, the sub usually covers a frequency range going from 20hZ to roughly 80-100hZ. The mids will fall between that first crossover and the next one, which will define the frequency range covered by the highs.

Why it matters. Because knowing how sound is used in clubs will allow you to produce music that sounds the best it possibly can. And the more your music stands out for its technical quality, the closer you’ll be to standing alongside the top producers who have mastered their sound.

DJ mixers. If you look at DJ mixers like the Xone series by Allen & Heath, you’ll note they support 4 voices, with separate knobs for the lows, low-mids, high-mids, and highs. These mixers are a good way to get a better sense of how DJs will control your sound when playing it live.

 

 

What is a deep kick?

In more underground and non-commercial strains of techno music, deeper kicks are central to crafting that deeper, warm sound. Physically, you feel deep kicks heavier in the lower part of the body, hitting you below the hips for extra warmth.

There are different kinds of kicks:

The full kick: This one covers the frequencies ranging from super-low all the way up into the high-mids. It is very punchy, well-defined, and direct.

The mid-kick: Popular in lo-fi music, the mid-kick, as the name suggests, occupies more of the mids. The lower end of the song might be covered by a bass, or might not be as present in the genre. This one punches you right in the chest. It’s punchy, but lacks thump.

The low-kick: This one places the accent on the sub part of the kick. This means the bass won’t be struggling there, since it will move up to the lowest end of the mids. This one has less punch, and creates a warmer effect by landing below the hips.

One thing about kicks that often gets overlooked: you’ll benefit a lot by finalizing your kick as the last part of your mixdown. Why? Because until the track is completely finished, you can’t exactly know your track’s needs. This is a detail, but an important one. Try it, and you’ll see that adding the kick last can produce incredible results.

Once you determine your track’s needs, you can use these tricks to make your own kicks. I’ve also created a macro that should make things a lot easier, but first, here are some important tips:

Synthesize the sub. Use Operator or your favourite VST synth to create the low end. Using a sine wave can be a really effective way to create that warmth.

 

Layer another kick for the mids. Use a sample of a kick you like for the mids. This means you need to cut its lowest end to avoid conflict with the sub. The simpler the lows, the better the results.

Saturation. This is not really a trick, so much as something to use freely and without hesitation. Saturation will add warmth and oumph.

EQ. A good method here is to slightly cut down the 160-to-200hZ range. This little hole you’ll create will allow the crossovers to breathe, and will open more room for the lows. You can lightly boost it around 1khZ to help define the transient and attack.

 

Compression. Use at the end of your chain to glue everything together.

Pheek deepkick maker, kick maker, deep kick, kick drum machine, analog

 

Here is the macro I created to help get you started. Having playing with it. Download it here: [download id=”30199″]

Let me know what you think of it!

 

 

SEE ALSO :  Sound design: create the sounds you imagine inside your head  

The Changing Dos and Don’ts of Contacting Record Labels

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It’s understandable that producers can let their eagerness get the best of them when contacting record labels. They might make one or a few tracks, and then immediately start to hunt for a label to release them. This is not the most effective strategy though, for a few reasons.

vinyl records, store, shoppingTry to think of it from the labels’ point of view. You get a generic email where someone you know nothing about tells you they “love your label,” and straight away asks you to listen to their music. It kind of looks like a phishing scam…

How do they know you love their label? How do they know you’ve been following their recent releases and aren’t referencing something they put out 5 or 10 years ago?

It’s true that in an ideal world, the music would speak for itself. But in a world where label managers are stretched thin and flooded by email requests from hundreds or thousands of aspiring artists like you, they have to filter their messages. The few emails that catch their attention are the ones that look professional and make a real connection. Remember, they have their own roster of artists do keep up with as well.

It requires a lot of hard work, persistence, and patience. To give you an idea of how difficult it is: since I founded Archipel almost 12 years ago, only 4 (yes, 4!) of our releases began with email outreach. It took all of the producers multiple email attempts to reach me, and we had many conversations before they led to anything concrete.

The problem is that many producers have been formatted into an old approach that’s become obsolete. Gone are the days of label-hunting as a transaction — you send a demo, they like it, bam, you get signed. There are just too many producers and too few labels out there for it to work like that anymore.

Today it’s all about building up trust and establishing a relationship, to eventually get to the point where the label feels comfortable investing in your success.

In short, finding your label match is a process with many steps, and every step — especially that first contact — is equally important. You can’t just skip ahead to the finish line.

The good news is that the first step is the hardest part, which is just getting a reply. You should always do your homework to know who you’re dealing with and what the label’s been up to most recently. Then you can try to get your toe in the door by engaging a conversation, but keeping it brief.

A good strategy is to ask short questions that are quick and easy for them to answer, and that show you’re genuinely interested in their work.

For example, does the label have room in their calendar for new releases? What direction are they pursuing in the next few months?

Our approach to contacting record labels needs to evolve to adapt to new realities.These exploratory questions are useful for you too. They’ll save you time and help you decide if it could be a good match. Try to think of it as a job hunt. Be friendly and courteous, and most importantly, don’t make it all about you. What they really want to know is what you’ll bring to the label, and whether there’s the potential for a fruitful collaboration over time. It has to work for both of you.

Just as resumes are being increasingly overshadowed by LinkedIn in the job market, networking and relationship-building are changing the way artists and labels connect. The game has changed, and we need to change our approach to adapt.

At the end of the day, the winners will be the ones who are invested, persistent and consistent over time, so that they’re well-positioned when the right moment arrives.

 

  SEE ALSO :   How To Define Your Label’s Identity With Your Sound Engineer  

  

Hacking the Self-Release Option

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Self-releasing an album or EP has become a growing trend for producers who want to get their music out. It’s not hard to see why: with the proliferation of producers, finding a label to release your music has become increasingly competitive. Especially if your goal is to release on vinyl, you can have a long road ahead of you. Everyone wants a vinyl release, but the pressing plants have limited capacity and waiting lists are very long. This can lead many to give up on finding a label and try to go it alone.

searching label, label hunting, demo submission, self-publish, entrepreneurTempting as it can seem though, the self-release option can also be a trap. The last thing you want to do is make a rash decision based mostly on your frustrations, because you can end up regretting it for a long time to come.

The self-release option can make sense for some people, but the decision should be made for the right reasons, and taken only after careful consideration.

As artists, we believe in our own music. It’s our baby, and this self-confidence is what motivates us to keep going. The downside of this is that it makes it extremely difficult to find constructive lessons in failure, or to interpret rejection as anything other than a personal blow.

It’s not personal. The truth is that if you’ve knocked at tons of doors and no one has answered, there could be a reason. This is definitely not the time to go for vinyl! It’s important to heed the red flags, and to learn from them. It could be that the music isn’t there yet, that the label match is wrong, or that the timing is wrong for the genre/style you’re aiming for. Sometimes, ideas can be outdated… but what’s “passé” one day can make a comeback tomorrow, so it’s important to get feedback from active DJs too.

The fact is that timing is crucial. It’s been said that a hit happens when the right artist arrives with the right song, at the right moment. Today, pretty much everyone would agree that Michael Jackson’s Thriller is a classic, but at some point, the record label had to make a tough call about whether the album would resonate with people. Of course, it’s more of an art than a science to try to gauge if a song might break through. But this is what labels do.

With this being said, there are times when self-releasing could pay. But in addition to having the right reasons, you also need to be smart and strategic in how you pursue it. Here are some tips for making the self-release option work for you:

Release on Soundcloud with a free download. There are pros and cons to taking this route. On the plus side, it allows you to consolidate and build up your fan base. But be careful: if you’re letting your eagerness get the best of you, you could also be wasting an opportunity. Just imagine — you’ve given your EP away on Soundcloud, only to get an email a few months later from that sick label you thought had passed you up. Labels can take time to get back to you — a lot of time. Don’t let your lack of patience get in the way of sound judgment.

Release on Bandcamp. Bandcamp has been positioning themselves as the best new way to reach the masses, providing artists with a great platform to gain new followers while getting  paid for their music. You can stream your music, sell it in any format, and set your price, with a pay-what-you-can option that lets you set the minimum amount. If you do go with Bandcamp, be sure to link your page to your Soundcloud profile to get the most from it.

Pursue undercover releases. Finding a middleman to release your music can be a very smart move for your career. Having your music vouched for by someone with reach or influence lends it credibility, and lets you tap into established networks that can carry your music to eager ears. There are a couple different routes you can try here:

  1. This might sound controversial, but try reaching out to music blogs and pirate sites personally, sending your music to them and seeing if they’d be interested in sharing it. If you offer it to them as an exclusive scoop, they’ll be more likely to boost it. (So go site by site, giving them a week or two to respond before moving down your list). We have to think of any outlet with a big following as today’s answer to traditional broadcasters. If a huge number of people are listening to what a site pumps out, then why not try to become their ally? Plus, these sites are usually very knowledgeable about what people want to hear, so they might be able to give you some useful feedback.
  2. Give it to DJs personally by contacting them one on one, especially if they have a podcast. Here too, they’ll be more likely to bite if you offer it to them in exclusivity. Even better is if the DJ does a podcast for an awesome label. If they pick it up, your music will be touched by the label’s soft blessing in a way, and you’ll be killing two birds with one stone by riding the label’s coattails and boosting your exposure even more.

Whichever way you go, always, always be sure to target your outreach carefully, thinking strategically about how to connect with your audience. Whether we’re talking about publications, blogs, DJs or labels, the way to grab their attention is always by making a human connection. It’s hard work, but you can’t cut corners with this. The more time and energy you invest in finding the right people and personalizing your messages, the greater chance you’ll have of piercing through the noise and getting noticed.

Good luck, I’m also here to help, as always.

 

SEE ALSO :   Strategic Guide To Releases Planning And Production

The New Face Of Albums

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A lot of articles have predicted that the album as we know it would die off in the face of the rising popularity of viral single tracks. These are bold statements. But to understand the future of albums, we need to understand where they come from. Some years back, they were also forecasting the demise of vinyl production around 2012, after all — and yet in 2016, revenues from physical formats still outpaced digital sales. So, careful with predictions.

As artists, our role is to take control of the options we’re faced with by charting a creative path through them. I’m saying this because I increasingly see clients/artists who seem more interested in repeating the patterns that worked before to get known or get bookings, while fewer people are trying to break the rules (to echo a pretty epic rant by Mr. C).

When it comes to albums, we’ve been repeating a model that has been there for so long we can’t even remember when or how it started. Maybe it goes back to classical concerts over a hundred years back that had fixed durations, or maybe it goes back to the important albums released in the 1960s, at a time when vinyl’s limitations determined track lengths. Perhaps you’ve heard the story of Manuel Göttsching, who recorded himself playing a live session in the early 80s that went almost an hour long. No one could release it on vinyl because they would have had to cut it in half. It took the arrival of CDs to make that possible, but until then, Göttsching had no idea how to release his music (there was obviously no Bandcamp back then…).

One important detail about Göttsching is that it took him almost 30 years to really get known in Germany, and he got a super late gig at Berghain around 2006…

Personally, I think an album should be audacious and unsettling to the commercial model. Something that forces the rigidity of conventions to bend to your artistic expression.

We have more freedom than we think we have, and we have become too timid or lazy to fully embrace it. Mostly for a few reasons:

  • Concerns over reach. As in, what will happen if I release something but only 10 people hear it? Will it be a waste of all the work and money I invested in it? No. Putting something online and promoting it are two different things, and if promotion is what stops you from creating what makes you happy, then you don’t have your priorities straight. Being present and available when people search for you is far more important than instant success.
  • Fear of missing opportunities. People think if they release their album themselves, they might miss the chance to release it on the label they wanted to work with. It’s possible, but if your music is great, it might also attract some labels who want to work with you. The main challenge with getting signed to a label is that it’s often a bad match, with one side wanting it more than the other. If you have published material, it might travel to the ears of people who care.
  • Sales. People are terrified that it might not sell. But sales aren’t an indication of success. Whether sadly or thankfully, success is something that’s impossible to quantify, because it’s different for everyone. If you have poured a lot of money into promotion and are everywhere, but the return on your investment is none, then you’ve also lost in a way.

The question really comes down to this: As DJs are increasingly shopping for tracks they can play, and people are more and more interested in listening to the only track on an album they like, what’s the use of throwing a bunch of tracks together to call it an album?

Because with an album, we can fully express ourselves and think about something to say instead of just trying to sell. People still care about stories. And even if it’s only 2% of people who will listen to what you do, I believe that the very experience of going outside your comfort zone and trying to make something is essential for self-growth.

There was a time when the dream of reaching the masses with your music was more attainable. The fracturing of audiences today into smaller bubbles of  scenes and sub-genres might make it almost impossible unless you make something that goes viral. But these denser networks of fans also create even greater opportunities to reach the right people, which can pay off much more in the long run than trying to reach audiences at-large.

Here are a few hints for pursuing new models for albums:

  • Tell a story. As David Lynch said, “A story has a beginning, a middle part and an ending, but not always in that order.”
  • Arrange your songs so they can be played in any order. More and more people listen to playlists on shuffle. It’s interesting to think that the intended order of your songs might not be respected by the listener at all. Thinking this way forces you to consider making tracks that are interconnected in other ways, and that still fit together in a different, more non-sequential sense. Maybe your album can have many different meanings, linkages, or entry points. Who knows?
  • Do something unusual. Try to do something experimental or explore making a very long track.
  • Get out of your comfort zone. This is very personal, but it could mean using a new plugin or trying something new you learned in a YouTube tutorial. Trying something different can bring out something you didn’t know you could do.
  • Collaborate. There are so many ways to do this, but try reaching out to friends or people you admire and see if (and how) they’d be interested in collaborating.

And please, share your own album ideas with me! I’m sure I can learn something from you too.

SEE ALSO : Create Your Own Concept Album

A Day in the Life of a Music Producer

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I’m a music producer, and I know many others. I’d call myself an audio producer more broadly, because I also run a label and do sound engineering. My main focus is on electronic music as you probably know already. I wish I could give you a simple outline of the daily routine of a music producer, but the truth is that there is no typical day.

First, inspiration isn’t something you can just summon on command. It has to come by itself. You can tell yourself you need to be in the studio at 9am to start working on a track, but sometimes you’ll get there and find that your brain just isn’t ready to make music. Some days aren’t for creative output. That’s why after 5 years of trying to make music every day, I burnt out (2007). I learned that it’s better to devote your time to other things on those creative down days, because the space between sessions is essential for creative rejuvenation.

There are also days when it works. But before I dive in to those, I need to clarify a few myths about music production:

Myth 1: You start a new song from the beginning and keep working on it until it’s done.

Myth 2: You only work on one song at a time.

Myth 3: Every song should be finished.

Myth 4:  You can work on music for hours. (You can, but you’ll be unproductive.)

You see, music production is a kind of dynamic chaos that evolves, regresses, progresses, and dies — or not — everyday. (I’ve written about these myths a lot before, especially here, here, and here)

So with all that being said, within the life cycle of a track, you’ll go through:

  • Ear workout. Listen to music of any genre and let ideas come. Your ears will be freshest in the morning, but they also need to be calibrated to how the music should sound. This can last from 1 to 3 hours.
  • Research and development. Which DAW to use? What gear to explore? Which synth will fit? Do I have what’s needed, or do I need to try out a demo or buy something new? This is basically the moment where you try to slot your initial idea into the production routine. This phase is ongoing, but I rarely spend more than 1h. There will be a number of sites I visit daily, with my favourites being:
    • Resident Advisor. To get industry news in general and listen to music. I also like to check out the music reviews to get an idea of what’s trending.
    • Attack Magazine. Because it has nice technical articles.
    • KVRAudio. To get the latest news about plugins.
    • My Soundcloud feed. Because I want to see what the people I follow have been into lately.
  • Sound design/recording. This is where you collect all the sounds needed to start your track. It’s very time-consuming.
  • Production. This will take the largest chunk of your time. That’s unavoidable, but you’ll want to space the production sessions out by a day. If you spend too much time working on a track at once, your judgment will blur and you’ll lose sight of the idea you began with. If you come back to your track with fresh ears, you’ll be able to stay focused on the core idea and to assess your work with a clearer perspective.
  • Mixing. This phase is time-consuming too, and you might want to ask another sound engineer to do this for you as a second pair of ears can really help.

So overall, a full day’s work at the studio involves only about 2-3 hours of actual music production. A lot of my time will be spent on tweaking, searching, checking references, checking emails, and taking many breaks that might appear as procrastination.

Why such little time? Mostly because I want to be at the top of my game, and I know that my peak attention is condensed into short spurts. Of course, sometimes I will spend a good 5 hours on a track because there’s a lot of cleaning up and tweaking to do, but it’s mostly micro-editing.

In my case, I arrive at the studio at 9am and leave around 5pm. Lunch is usually 1–2 hours.

I love to have the people I coach over at the studio, and sometimes friends will visit too. The time I spend with others in studio is extremely valuable, because I’m nourished by the ideas we exchange and the music they share.

Being able to do this full time is a privilege and I embrace every single day with full dedication. It is possible to do it but it demands a lot of discipline too.

SEE ALSO : Useful Music Producer Skills For All

2016: Studio Trends and My Clients

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It’s been a crazy first year for the audio services I founded in November 2015. Things really got started with the website in January, and it fired up right away. I thought this would be a good time to look back at 2016, and to share some of the year’s highlights: of the plugins I used the most, the projects I worked on, and the producers I had the great pleasure to work with.

Where to start?

Let’s begin with some numbers. With online sales alone, I completed over 300 projects by early December, though the number for all sales combined is closer to 350 projects for the entire year. This includes sound design, mixing, mastering, and training services, both online and in person. This was indeed my biggest year since 2004.

Add to that my online coaching service that reached 450 people in 6 months. It’s been a bit overwhelming to be sure, but being able to help so many people fuels me as well.

Overall, the breakdown of services offered by my studio in 2016 looks like this:

Mastering: 43%

Mixdown: 24%

Arrangements: 15%

Coaching: 15%

Other: 3%

And in terms of musical styles, it broke down like this:

Tech house/house: 24%

Techno: 33%

Deep/dub techno: 14%

Hard techno: 4%

Experimental/Ambient/Chill out/IDM: 15%

Pop: 3%

Hip hop: 7%

The most frequent requests were:

  • Rounded lows.
  • Warm bass.
  • Punchy.

I’m really happy that people have generally stopped asking for the music to be “LOUD,” as this was a common request years back. In 10 years, I’ve seen that people’s tastes have slowly evolved, and that they’re more and more into the warmer sound that analog provides.

Plugins

In terms of plugins, these are some of the ones I used the most this year. In general, I try to create a different chain of compressors and EQ depending on the label or client, to create a unique aesthetic. One thing a lot of people don’t realize is that the combination of various effects adds grain to the sound. It’s like combining ingredients when you cook: you can try 2 different brands of a same spice, and the results will differ subtly.

Universal Audio Ampex ATR-102 Mastering Tape Recorder Plug-In

This is certainly a very creative tool, as well as a nice mixing plugin. It adds saturation and will beef up flimsy parts. Anything that goes through it seems to come out in perfect shape.

 

Sonalksys CQ1

This is certainly the best multiband tool out there — and trust me, I’ve tried them all. You will need multiband for mixing, but you can get very interesting results if you use drastic measures for sound design. This one never fails.

 

Harrison 32C

This is definitely an underestimated player in the EQ world, as I rarely hear people talk about it. This year was when I started using it almost every day though. It has this little thing that makes lows so warm.

 

Bx_Opto

A simple compressor, but it works like a charm. Brainworx never fails to create quality products that use simple and intuitive controls. A huge help on percussions.

 

Space Strip

A fun little tool for sound design, it creates really cool spaces, as the name suggests. Throw it on the master and watch it craft lovely atmospheres out of so little.

 

Reason 9

The DAW of the year without a doubt. If you’re one of those people that has been overlooking Reason, run now to get yourself the trial and be ready to have your jaw drop in awe. Rewired with Ableton, it is the most powerful tool to get over any creative block. It also does crazy (I mean it) sound design.

 

Adaptiverb

This reverb didn’t get the attention it deserved. If you’re not familiar with Zynaptiq, they really make state-of-the-art products. These guys are machines. Adaptiverb is hard to explain, so I’ll leave the descriptions to them, but suffice to say that it is not your typical reverb. It’s certainly a nice add-on to your plugin collection, as it can form creamy textures out of simple pads.

People

 

One of the things that really got me motivated this year was having clients who were interested in pursuing a long-term association with me. They’d come to me for all of their mixing needs so that they could focus their energies on recording new ideas. Some wanted their studio sessions arranged around songs. It’s great to have multiple contracts with someone, because you start by working with a reference artist, until eventually that shifts and the producer starts referencing themself.

It would be impossible to list all the clients I had in 2016 whose work I loved, but here are a few of the highlights that come to mind:

Pachyderme

From Argentina, Franco worked with my buddies at 31337 Records, producing a superb palette of ambient sounds, intricately organized into a beautiful microcosm.

 

Kike Mayor

Kike has been one of my most loyal clients this year, as we worked together to define his sound as something “fun and sexy,” as we both liked to call it. Kike’s style is hypnotic and catchy, and he always comes to me with projects I love.

 

Debbie Doe

Debbie had a breakthrough this year, as she managed to pull her very first project together and nail down a growing number of important gigs. This Lebanese-Montreal artist is not afraid of reaching into her Arabic influences to craft some exotic moods.

 

Ghini-B

Another very serious producer from Italy/France who booked me regularly to handle mixes and mastering for his music. He’s a nerd collector with a massive modular set-up, and he prefers focusing on designing quirky house instead of spending time on his computer.

 

Andrey Djackonda

From Moldova, Djackonda was a nice discovery for me this year. The guy makes really organic techno with dub influences. It’s been a headnodder for my mastering sessions. You know you have some groovy music when you start spending time shaping the track into these groove monsters.

 

 

 

Stereo_IMG

From Montreal, Stereo_IMG is a serious sound designer who builds weird devices to extract found sounds that are both beautiful and intriguing. Working with him in the studio turned some of his tunes into Audion-sounding gems.

 

Wiklow

A programmer and kind soul, Wiklow came to me for mentoring, and we spent the next 2 months discussing music philosophy and the mysteries of human behaviour. This fantastic trip of anything-but-music-related talks led him to create a beautiful EP that would make Jan Jelinek blush.

 

Ruslan

Ruslan runs a label in New York named Minim, and he has been one of the most supportive people for me this year. We worked together closely, talking almost daily, and it was wonderful to see him at MUTEK to dance to Barac’s set.

 

Dom Varela

A young producer from Laval who I’ve seen grow slowly, finally releasing his first track this year. It’s been a pleasure to coach him and work closely with him on his development.

 

Bmind

This was my most demanding mixdown this year, but man did it turn out well. Bmind is an artist I adore. His free-jazz perspective makes his music feel like a spiritual journey through an LSD trip. Nothing easy, but never flaky.

 

Mod303

Not to forget also 2 other clients who were super busy with me, Isaac and Luis.

These guys make albums in a matter of months, and each time, it’s spot on. Not only are they dedicated, but there’s a real depth to every song they make.

There are so many others I could mention, and I have to apologize if you’re disappointed that your name isn’t featured here. But the truth is that working with ALL of my clients has been amazing! 2016 has been an incredible year, and 2017 will be too, without a doubt.

 

 

Make Your Music Bucket List Happen

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We all have a bucket list of things we want to accomplish. In a recent music production webinar of mine, I was asked:

What does an artist with 20 years of work have on his bucket list?

listIs there ever an end to new ambitions? I’d say that your bucket list changes a lot through time. I’ll discuss this a bit later. But first, I’ll try to give you some resources to help you achieve your goals (for 2017?).

What are the most common bucket list items I hear about? From the people on my coaching list, they are:

  • Finish a track/EP/Album.
  • Get signed to a label. Release on any medium (digital or analog)
  • Release on vinyl (my track, my EP, my album)
  • Get more gigs. Play abroad.
  • Play my first live set.
  • Collaborate with certain artists I love.
  • Start my own label.

You see, I’ve been there. These were all in my list of things I wanted to accomplish at the beginning too, though not necessarily in the same order. I started playing live before I thought I’d release on vinyl, but it happened. Then I wanted to do a solo EP, and then an album. At the time, they were released on CD (which was as big a deal as vinyl back then). The thing is that when you do one, you often want to do another soon after, to improve on the first. At some point, the “make it better” drive can become a bit more technical in nature, and you might want to approach your next release from a different perspective.

The direction you choose can lead you to aim for a specific label. I’ve tried to do an album for Kompakt, for example, but it led nowhere. The same for Force Inc. Basically, releasing on a specific label opens up a new network of contacts, a new pool of followers, a new territory. If you think strategically, picking a label properly can be extremely valuable for your career.

Now, let’s pinpoint some ideas on how to accomplish your goals. I’ve been in your shoes, and I’m happy to share my own experiences.

synthFinish a track/EP/album. This is the beginning, and it might be the most massive undertaking you’ll tackle. It’s easier for some, more complicated for others. And it won’t get any easier because you’ve finished one. Finishing a project can be a bit of an esoteric puzzle, as it’s evolving constantly as you go. That’s why I’ve published quite a few blog posts on the subject to help you. I’ve also posted a few videos on YouTube on how to start a track,  and it’s mostly the same approach for finishing it. If you’re feeling desperate, I can always coach you personally too. For now though, I’ll just stress the importance of setting yourself a deadline. Asking friends to help you is another thing to consider. But above all, the most useful tip I could give you is to work with a reference track to find inspiration for your tracks’ structure. I’ve written this post about it to get you started.

Get signed to a label. Aside from making music, getting signed might be one of the greatest challenges faced by producers today. There are so many producers and so many labels that it can be overwhelming, and often discouraging. Matchmaking between you and a label can be a bit of a lottery, though I’ve tried to demystify the process for you in this post. As a label owner and manager myself, one of the things I notice the most is that people just don’t know how to sell themselves or how to approach labels to get their attention. You have to see this as job hunting: be professional, try to create a real bond, build friendships, and commit to making it happen. I emphasize the commitment part, because too often people try to reach out in all directions instead of focusing on the right ones. That is a no-no. You have to spend time searching for a label, because getting the fit wrong is a huge deal-breaker.

Release on vinyl. Focus on getting signed first. After, if you can find a label that releases vinyl, this can become possible. I say this because you need to keep a few things in mind: labels don’t release you for fun, and they especially don’t want to lose money. Some distributors will refuse to carry certain releases if the artist has no profile. So if you can release digital first, create a buzz and expand your online presence, this will become more appealing for vinyl labels and distributors. Making music that’s DJ-friendly will also make it easier to get attention.

Get more gigs. This one is difficult, but following this logic could help. Clubs will book you if you bring people in, and therefore sales. If you go out a lot and have a network of people who party with you, this is a good start. Having a great Soundcloud profile isn’t enough to get you a booking. You might be great technically, but it doesn’t mean that people will show up. You need a certain buzz or some releases. Invest yourself in playing a lot, even the boring gigs, and make sure to make tons of contacts. Every extra contact has the potential to lead somewhere. I remember once I was super nice to a guy who came to say hi after one of my gigs, and it made him so happy. Months later, he contacted me for a really great gig… karma!

Play my first live set. This will happen once you understand how to finish tracks. You can then convert your tracks to a live set. If you can learn to jam, this is the best way to get started. I plan to cover this topic in another post soon. Stay tuned.

beach partyCollaborate with certain artists I love. This will sound too good to be true, but there’s nothing like trying to meet artists in person first. It’s true that with much persistence, you could make a lot of online connections through Facebook or Soundcloud. But meeting in person is the only way to know if you might really have an affinity with him/her. Imagine that your hero turns out to be a dick, for example. That’s not a great investment of your time and energies.

Start my own label. This has become easier than ever, which is why there are so many labels out there. If you dig a little, you’ll find all the details on how to get started. But here’s an important tip: don’t start a label because your music doesn’t get attention. If it doesn’t, there might be a good reason for it (ex. badly mixed or weak content). Also, don’t start a label alone. Get help at the beginning.

So, to end where we started, what does my bucket list look like?

dj outside partyActually, it’s pretty empty. I have ongoing needs and desires like anyone, but not really professional goals anymore. The things on my list are mostly related to my friends. Basically, I’m more excited to finish music and share it with my friends than to see it on vinyl or on sale. It’s weird to explain, but I feel more accomplished knowing that certain close DJ friends of mine will play it than by trying to conquer a market. It just involves so much hassle. It can take months or years for music to get out.

I still want to release music, but I’m mainly focused these days on the desire and need to share something, a story. Strategic releases still happen. But I’m more interested in working with friends. Collaborations are one of the biggest driving forces for me now. It’s this kind of special experience that takes me to the next level.

 

SEE ALSO : Strategic Guide To Releases Planning And Production

 

Photo by Gavin Whitner

Creating Beauty Out of Ugly Sounds

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This post is inspired by one of the most useful experiences I’ve ever had for my personal development as a producer. I’ve made it into an exercise that you can try.

Back in the early 2000s, when Montreal’s MUTEK festival was just getting started, our community of electronic music producers was blooming. People were spending as much of their time developing concepts as finishing tracks. I remember one sunny summer day, when Tim Hecker and I were sitting outside of my friend Mitchell Akiyama’s home, and we were discussing sounds. We had this interesting debate about what made some sounds “ugly,” and what the word meant for us. We felt that maybe it was cultural, or maybe it was producers using sounds the wrong way. At one point, we got to talking about how the guys of Porter Ricks recycled ugly rave sounds into what they do best, a kind of deep, mysterious techno.

https://www.youtube.com/watch?v=Wu9SEr8ST7c

A new concept was born: how to transform ugliness into beauty. Suddenly, the art of recycling meant that anything was possible, no matter the sources.

Tim worked on some of his albums using granular synthesis. He used sources like Van Halen or other weird heavy metal sounds. He even used burps for one installation…

Mitch and I went in to the studio. We loaded some rave samples from CDs and started playing around with them. By the end of the session we had 2 IDM-oriented songs that lacked any hint of a rave sound.

It was a great experience. I’d throw out some ideas, which Mitch would then apply to what he was doing to the best of his understanding. The directives I gave were descriptive rather than technical, and there was a lot of room for interpretation. It often wasn’t what I had in mind, but whatever emerged would be great as it was.

The only references we worked with were ugly sounds and some general, non-technical ideas.

The thing is that producers will often come to the studio with their minds already full of preconceived ideas and expectations on what’s nice or not. This doesn’t leave much room for mistakes, discoveries, oddities, or for your subconscious to express itself spontaneously.

So what is the exercise?

  1. When you’re picking sounds for your track, just go for the worst, ugliest sounds you can find on your hard drive or in your presets.
  2. From those sounds, discover how you can transform them. You can use filters, pitch shifting, EQ, and any other effect that might help. Reverb, even a little, can add a dramatic feel to a sound. So try to play with these 4 elements, plus resample yourself while doing so. You will then be able to play again with the new modified sounds. Each time you experiment tweaking the sound and record it, we call that “a round.”  To create a new, beautiful sound, you will need to re-process your sounds into 2 to 4 rounds.
  3. Detach yourself from any preconceived notions or expectations you have about where the track can or should go. Just try to explore and see where it takes you. You can take a look at my recent post on experimental music too.

Another thing that can be done is to use randomizing options to see what kind of crazy results emerge.

And be sure to have fun!

 

EDIT: Bjork seems to share the same idea.

SEE ALSO : Create Your Own Concept Album

Music Production Webinar

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It’s been almost a year now since I started this blog and began offering my coaching services. By emailing with people daily, I noticed that people felt the need to just bounce questions off someone who’s been around for a while. They would often ask for advice about technical issues, but also career orientations or share whatever is on their mind. I chat with many other veteran producers about what we do too, but I understand that someone who is approaching electronic music as a hobby often doesn’t have other people to talk to or share things with. The more you venture into production, the more you want to know… Well I hope you do anyway, because I do.

I feel that the next logical step is to create a forum for discussions with a wider audience, and to begin to form a community that could hope to answer this growing need. This will take the form of a music production webinar that will cover the technical aspects of production. It will be open to anyone who has joined my coaching mailing list.

And yes, I will do this for free, once a week.

You see, through the many casual meetings I have with friends in my studio, I’ve come to see how truly valuable these exchanges are, not just for them, but for me as well. I rely on these personal connections to find inspiration, and I think that expanding the circle can only lead to greater opportunities for achievement.

How would it work?

I’ll come up with a fixed time every week where people can drop in on the webinar. There might also be some improvised sessions based on the number of people who reach out. And don’t worry, European friends, I’ll keep the time difference between Europe and Montreal in mind.

Easy, convenient and fun.

If you’re interested, it’s not too late to join my mailing list and jump in.

Let’s catch up soon!

The Science Behind Tracky Music

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I will always remember that day in 1989 when I went to the local record shop after school to see if they had received some rare techno records that had just been released. There were about 5 of us in town who were eager to get our hands on them, and it was a race to who would grab them first. This might sound surreal to you if you’re younger, but those were the days when each record you bought was precious. You’d often even buy the ones you were unsure of in case you liked it later… or because you didn’t want other DJs to have it. Funny, eh? We were at the opposite edge from our current times with music accessibility.

vinyl records, store, shoppingSo that day, I was listening to records in the “Techno – Fresh Arrivals” section of the shop. There were these 3 odd-looking ones (I still have them) with no information on them but colours. The green one had the same loop playing all the way through, from beginning to end. There were basically no variations, from what I could tell. “This is really weird!” I thought. I didn’t get the purpose of it. Then I listened to the second record — same concept, different colour. Last record, same thing. Puzzled, something inside of me pushed me to buy them. There was something about those records I just couldn’t pass up.

That was the first time I bought tracky records. 1989

I got to a friend’s place and we started to mix them, and suddenly it all started to make sense. The music was always changing, but very subtly. The records were mind-boggling, and I fell in love with them. We discovered we didn’t need songs — we had the tools to build our own stories. It was exhilarating.

dj, tattoos, tweak, tracky, techno, musicTracky music was a revelation. It taught us that no music is boring if correctly used, and that techno is not necessarily made to be listened to as is, but used as raw material.

See, the thing about tracky records is that they’re used with others in order to create something completely new. Have you ever heard of 1 + 1 = 3?  One record, mixed with another, makes 3 different layers (the 3rd layer is created by combining the other 2).

Making tracky music poses some challenges and the number one is, how to not be boring with simplistic elements.

There are some basic rules for making tracky music, but the great news is that breaking them is where the fun really starts.

  1. Organized for DJs. The more organized your track is, the easier it will be to mix. This is why it’s important to place redundant elements in multiples of 4. Very useful.
  2. Micro vs macro repetition. Start by the smallest loop possible, and then expand it. You can start by the smallest, simplest kick-hats-snare combo, for example, and then start adding a sound looped on a longer scale to make the small loop feel scaleable. The careful addition, spread over time, will allow the listener to process it and make the repetition feel more palatable. But it’s not about making music for listening, it’s about making music as raw material for someone else.
  3. Subtle variations. Try making automations that last over 1 minute or longer. This will create the subtle impression that something is going on, but since the changes are happening so slowly, it will be super hard to pinpoint exactly what. Some things you can automate: EQ gain, filtering, panning, volume gain, effect wet/dry.
  4. Arrangement surprises. Mix a number of predictable arrangements with more destabilizing ones. For instance, you can throw a clap in every 3 bars so the listener will come to expect it, and then later remove one clap to throw them off, before finally bringing it back in.
  5. Develop your vocabulary. This is a huge topic in itself. For now though, you need to know that 1 bar of tracky music may have its own vocabulary, and that it’s important to be consistent about it. So every 32 bars, for example, you could insert a little silence to accentuate the transition. If you mute something, you are muting a part of a sentence. This will be explored in greater detail in a future post…

 

Here are some great artists whose tracks you can use as references: Mountain People, Gez Varley, Barac, Mike Ink.

https://www.youtube.com/watch?v=ZQjrOHMygZ0

Enjoy!

SEE ALSO : Self-Imposed Rules For Arrangements

Spending Long Hours in the Studio

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Every now and then I’ll see people boasting in some online producers’ forum about how they spent 5 to 8 hours in the studio working on a song. The same thing sometimes goes for when I’m with fellow Ableton users, who will claim they have spent 3 days on a song. It’s a common perception that the longer you work on a song, the better it must be. Yet from my own experience and reflections, I believe it’s actually the opposite.

crazy in studioIf you’re unconvinced, consider this: how does the producer’s experience level impact on studio time? Might it differ depending on the music genre? Does it change if gear is involved? You see, the amount of time you spend in studio can depend on many factors, and these are just a few of them.

Just think of the long list of artists who wrote their hits in very little time, from “Hotel California” to tunes from Jamie Jones, Seth Troxler or Samim. The minimal movement in contemporary music is another important example of this. By “minimal” music, I’m not referring to minimal techno but to music by the likes of Philip Glass or Steve Reich. The common denominator among these many artists and genres is the understanding that songs are built around one core idea, which is then fully supported throughout. That central concept or component is what people will hum or sing to their friends. It’s what people remember.

So that’s the ideal. But here are where the problems start:

  • You’re not focused on the idea itself. It should speak for itself, you don’t need 4 different layers to do it.
  • You’re distracted by non-essential supportive elements. Because unless you’re a producer, no one really cares if your kick is analog or not.
  • Your ears are tired. Ears get tired after a while and it will become impossible to mix properly. Give them a rest.
  • Your brain is tired. If you’ve played your tune over and over again, you’ve almost certainly lost the plot. To regain a firm grip on your initial idea, you need to take a break and refresh your perspective.
  • You’re forgetting the track’s lifespan. If your track is short, the idea is played for only a moment, and that will be enough. It’s not worth weeks of your time.

spending too long working on a track can ruin even the best ideasThe crucial thing to remember is that the longer you expose yourself to the track you’re working on, the more you’ll lose your sense of what you’re making. You see, humans have evolved with an amazing skill called adaptability, which has helped our species to survive over hundreds of thousands of years, often in the face of impossible odds. This innate trait has an impact on us in the studio. For example, if you listen to something that you mildly like for a long time, you will eventually learn to either love or hate it — and then either want to alter it (to expand its longevity) or delete it completely (because you get fed up). Either way, even if your initial idea is awesome, being overexposed to it might completely ruin it.

So how to solve this?

There are many things you can do, but the main thing I recommend is to simply limit your time in studio. (Though of course, if you’re in the studio jamming away and having fun, it can still be cool to go for long hours.) Here are some other things I suggest:

  • Try my Non Linear Production Technique. To sum it up, don’t work on one project for a long time. Try to work on multiple at once — say 10 at a time — and then rotate between them, spending up to an hour max on each.
  • Swap computer for gear and vice versa. Move from one to another to get a flow.
  • Give yourself some moments of silence to relax your ears.
  • Learn to spot the distractions vs. the essential parts. Do you need to buy a new synth to finish a track? Probably not. Learn to ask yourself these questions: is there something I have already that would do the trick? Is this new idea that popped into my head worthwhile, or is it a distraction? Is there a utility to it, is am I getting carried away?

One of the most important things is to reserve a moment in your calendar for music production. Prioritize it, and learn to respect that moment and not move it. Some professional musicians dedicate one day a week to production and use a routine that is super important to the creative process.

SEE ALSO : When Do You Know A Track Is Finished?