Page 17 – Pheek's Mixdown and Mastering

Hacking the Self-Release Option

January 16, 2017/in Blog/by pheek

Self-releasing an album or EP has become a growing trend for producers who want to get their music out. It’s not hard to see why: with the proliferation of producers, finding a label to release your music has become increasingly competitive. Especially if your goal is to release on vinyl, you can have a long road ahead of you. Everyone wants a vinyl release, but the pressing plants have limited capacity and waiting lists are very long. This can lead many to give up on finding a label and try to go it alone.

Tempting as it can seem though, the self-release option can also be a trap. The last thing you want to do is make a rash decision based mostly on your frustrations, because you can end up regretting it for a long time to come.

The self-release option can make sense for some people, but the decision should be made for the right reasons, and taken only after careful consideration.

As artists, we believe in our own music. It’s our baby, and this self-confidence is what motivates us to keep going. The downside of this is that it makes it extremely difficult to find constructive lessons in failure, or to interpret rejection as anything other than a personal blow.

It’s not personal. The truth is that if you’ve knocked at tons of doors and no one has answered, there could be a reason. This is definitely not the time to go for vinyl! It’s important to heed the red flags, and to learn from them. It could be that the music isn’t there yet, that the label match is wrong, or that the timing is wrong for the genre/style you’re aiming for. Sometimes, ideas can be outdated… but what’s “passé” one day can make a comeback tomorrow, so it’s important to get feedback from active DJs too.

The fact is that timing is crucial. It’s been said that a hit happens when the right artist arrives with the right song, at the right moment. Today, pretty much everyone would agree that Michael Jackson’s Thriller is a classic, but at some point, the record label had to make a tough call about whether the album would resonate with people. Of course, it’s more of an art than a science to try to gauge if a song might break through. But this is what labels do.

With this being said, there are times when self-releasing could pay. But in addition to having the right reasons, you also need to be smart and strategic in how you pursue it. Here are some tips for making the self-release option work for you:

Release on Soundcloud with a free download. There are pros and cons to taking this route. On the plus side, it allows you to consolidate and build up your fan base. But be careful: if you’re letting your eagerness get the best of you, you could also be wasting an opportunity. Just imagine — you’ve given your EP away on Soundcloud, only to get an email a few months later from that sick label you thought had passed you up. Labels can take time to get back to you — a lot of time. Don’t let your lack of patience get in the way of sound judgment.

Release on Bandcamp. Bandcamp has been positioning themselves as the best new way to reach the masses, providing artists with a great platform to gain new followers while getting paid for their music. You can stream your music, sell it in any format, and set your price, with a pay-what-you-can option that lets you set the minimum amount. If you do go with Bandcamp, be sure to link your page to your Soundcloud profile to get the most from it.

Pursue undercover releases. Finding a middleman to release your music can be a very smart move for your career. Having your music vouched for by someone with reach or influence lends it credibility, and lets you tap into established networks that can carry your music to eager ears. There are a couple different routes you can try here:

This might sound controversial, but try reaching out to music blogs and pirate sites personally, sending your music to them and seeing if they’d be interested in sharing it. If you offer it to them as an exclusive scoop, they’ll be more likely to boost it. (So go site by site, giving them a week or two to respond before moving down your list). We have to think of any outlet with a big following as today’s answer to traditional broadcasters. If a huge number of people are listening to what a site pumps out, then why not try to become their ally? Plus, these sites are usually very knowledgeable about what people want to hear, so they might be able to give you some useful feedback.
Give it to DJs personally by contacting them one on one, especially if they have a podcast. Here too, they’ll be more likely to bite if you offer it to them in exclusivity. Even better is if the DJ does a podcast for an awesome label. If they pick it up, your music will be touched by the label’s soft blessing in a way, and you’ll be killing two birds with one stone by riding the label’s coattails and boosting your exposure even more.

Whichever way you go, always, always be sure to target your outreach carefully, thinking strategically about how to connect with your audience. Whether we’re talking about publications, blogs, DJs or labels, the way to grab their attention is always by making a human connection. It’s hard work, but you can’t cut corners with this. The more time and energy you invest in finding the right people and personalizing your messages, the greater chance you’ll have of piercing through the noise and getting noticed.

Good luck, I’m also here to help, as always.

The New Face Of Albums

January 12, 2017/in Blog, Production/by pheek

A lot of articles have predicted that the album as we know it would die off in the face of the rising popularity of viral single tracks. These are bold statements. But to understand the future of albums, we need to understand where they come from. Some years back, they were also forecasting the demise of vinyl production around 2012, after all — and yet in 2016, revenues from physical formats still outpaced digital sales. So, careful with predictions.

As artists, our role is to take control of the options we’re faced with by charting a creative path through them. I’m saying this because I increasingly see clients/artists who seem more interested in repeating the patterns that worked before to get known or get bookings, while fewer people are trying to break the rules (to echo a pretty epic rant by Mr. C).

When it comes to albums, we’ve been repeating a model that has been there for so long we can’t even remember when or how it started. Maybe it goes back to classical concerts over a hundred years back that had fixed durations, or maybe it goes back to the important albums released in the 1960s, at a time when vinyl’s limitations determined track lengths. Perhaps you’ve heard the story of Manuel Göttsching, who recorded himself playing a live session in the early 80s that went almost an hour long. No one could release it on vinyl because they would have had to cut it in half. It took the arrival of CDs to make that possible, but until then, Göttsching had no idea how to release his music (there was obviously no Bandcamp back then…).

One important detail about Göttsching is that it took him almost 30 years to really get known in Germany, and he got a super late gig at Berghain around 2006…

Personally, I think an album should be audacious and unsettling to the commercial model. Something that forces the rigidity of conventions to bend to your artistic expression.

We have more freedom than we think we have, and we have become too timid or lazy to fully embrace it. Mostly for a few reasons:

Concerns over reach. As in, what will happen if I release something but only 10 people hear it? Will it be a waste of all the work and money I invested in it? No. Putting something online and promoting it are two different things, and if promotion is what stops you from creating what makes you happy, then you don’t have your priorities straight. Being present and available when people search for you is far more important than instant success.
Fear of missing opportunities. People think if they release their album themselves, they might miss the chance to release it on the label they wanted to work with. It’s possible, but if your music is great, it might also attract some labels who want to work with you. The main challenge with getting signed to a label is that it’s often a bad match, with one side wanting it more than the other. If you have published material, it might travel to the ears of people who care.
Sales. People are terrified that it might not sell. But sales aren’t an indication of success. Whether sadly or thankfully, success is something that’s impossible to quantify, because it’s different for everyone. If you have poured a lot of money into promotion and are everywhere, but the return on your investment is none, then you’ve also lost in a way.

The question really comes down to this: As DJs are increasingly shopping for tracks they can play, and people are more and more interested in listening to the only track on an album they like, what’s the use of throwing a bunch of tracks together to call it an album?

Because with an album, we can fully express ourselves and think about something to say instead of just trying to sell. People still care about stories. And even if it’s only 2% of people who will listen to what you do, I believe that the very experience of going outside your comfort zone and trying to make something is essential for self-growth.

There was a time when the dream of reaching the masses with your music was more attainable. The fracturing of audiences today into smaller bubbles of scenes and sub-genres might make it almost impossible unless you make something that goes viral. But these denser networks of fans also create even greater opportunities to reach the right people, which can pay off much more in the long run than trying to reach audiences at-large.

Here are a few hints for pursuing new models for albums:

Tell a story. As David Lynch said, “A story has a beginning, a middle part and an ending, but not always in that order.”
Arrange your songs so they can be played in any order. More and more people listen to playlists on shuffle. It’s interesting to think that the intended order of your songs might not be respected by the listener at all. Thinking this way forces you to consider making tracks that are interconnected in other ways, and that still fit together in a different, more non-sequential sense. Maybe your album can have many different meanings, linkages, or entry points. Who knows?
Do something unusual. Try to do something experimental or explore making a very long track.
Get out of your comfort zone. This is very personal, but it could mean using a new plugin or trying something new you learned in a YouTube tutorial. Trying something different can bring out something you didn’t know you could do.
Collaborate. There are so many ways to do this, but try reaching out to friends or people you admire and see if (and how) they’d be interested in collaborating.

And please, share your own album ideas with me! I’m sure I can learn something from you too.

SEE ALSO : Create Your Own Concept Album

A Day in the Life of a Music Producer

January 6, 2017/in Blog, Mixing, Production/by pheek

I’m a music producer, and I know many others. I’d call myself an audio producer more broadly, because I also run a label and do sound engineering. My main focus is on electronic music as you probably know already. I wish I could give you a simple outline of the daily routine of a music producer, but the truth is that there is no typical day.

First, inspiration isn’t something you can just summon on command. It has to come by itself. You can tell yourself you need to be in the studio at 9am to start working on a track, but sometimes you’ll get there and find that your brain just isn’t ready to make music. Some days aren’t for creative output. That’s why after 5 years of trying to make music every day, I burnt out (2007). I learned that it’s better to devote your time to other things on those creative down days, because the space between sessions is essential for creative rejuvenation.

There are also days when it works. But before I dive in to those, I need to clarify a few myths about music production:

Myth 1: You start a new song from the beginning and keep working on it until it’s done.

Myth 2: You only work on one song at a time.

Myth 3: Every song should be finished.

Myth 4: You can work on music for hours. (You can, but you’ll be unproductive.)

You see, music production is a kind of dynamic chaos that evolves, regresses, progresses, and dies — or not — everyday. (I’ve written about these myths a lot before, especially here, here, and here)

So with all that being said, within the life cycle of a track, you’ll go through:

Ear workout. Listen to music of any genre and let ideas come. Your ears will be freshest in the morning, but they also need to be calibrated to how the music should sound. This can last from 1 to 3 hours.
Research and development. Which DAW to use? What gear to explore? Which synth will fit? Do I have what’s needed, or do I need to try out a demo or buy something new? This is basically the moment where you try to slot your initial idea into the production routine. This phase is ongoing, but I rarely spend more than 1h. There will be a number of sites I visit daily, with my favourites being:
- Resident Advisor. To get industry news in general and listen to music. I also like to check out the music reviews to get an idea of what’s trending.
- Attack Magazine. Because it has nice technical articles.
- KVRAudio. To get the latest news about plugins.
- My Soundcloud feed. Because I want to see what the people I follow have been into lately.
Sound design/recording. This is where you collect all the sounds needed to start your track. It’s very time-consuming.
Production. This will take the largest chunk of your time. That’s unavoidable, but you’ll want to space the production sessions out by a day. If you spend too much time working on a track at once, your judgment will blur and you’ll lose sight of the idea you began with. If you come back to your track with fresh ears, you’ll be able to stay focused on the core idea and to assess your work with a clearer perspective.
Mixing. This phase is time-consuming too, and you might want to ask another sound engineer to do this for you as a second pair of ears can really help.

So overall, a full day’s work at the studio involves only about 2-3 hours of actual music production. A lot of my time will be spent on tweaking, searching, checking references, checking emails, and taking many breaks that might appear as procrastination.

Why such little time? Mostly because I want to be at the top of my game, and I know that my peak attention is condensed into short spurts. Of course, sometimes I will spend a good 5 hours on a track because there’s a lot of cleaning up and tweaking to do, but it’s mostly micro-editing.

In my case, I arrive at the studio at 9am and leave around 5pm. Lunch is usually 1–2 hours.

I love to have the people I coach over at the studio, and sometimes friends will visit too. The time I spend with others in studio is extremely valuable, because I’m nourished by the ideas we exchange and the music they share.

Being able to do this full time is a privilege and I embrace every single day with full dedication. It is possible to do it but it demands a lot of discipline too.

2016: Studio Trends and My Clients

December 29, 2016/in Blog, Mastering, Mixing, Production, Review/by pheek

It’s been a crazy first year for the audio services I founded in November 2015. Things really got started with the website in January, and it fired up right away. I thought this would be a good time to look back at 2016, and to share some of the year’s highlights: of the plugins I used the most, the projects I worked on, and the producers I had the great pleasure to work with.

Where to start?

Let’s begin with some numbers. With online sales alone, I completed over 300 projects by early December, though the number for all sales combined is closer to 350 projects for the entire year. This includes sound design, mixing, mastering, and training services, both online and in person. This was indeed my biggest year since 2004.

Add to that my online coaching service that reached 450 people in 6 months. It’s been a bit overwhelming to be sure, but being able to help so many people fuels me as well.

Overall, the breakdown of services offered by my studio in 2016 looks like this:

Mastering: 43%

Mixdown: 24%

Arrangements: 15%

Coaching: 15%

Other: 3%

And in terms of musical styles, it broke down like this:

Tech house/house: 24%

Techno: 33%

Deep/dub techno: 14%

Hard techno: 4%

Experimental/Ambient/Chill out/IDM: 15%

Pop: 3%

Hip hop: 7%

The most frequent requests were:

Rounded lows.
Warm bass.
Punchy.

I’m really happy that people have generally stopped asking for the music to be “LOUD,” as this was a common request years back. In 10 years, I’ve seen that people’s tastes have slowly evolved, and that they’re more and more into the warmer sound that analog provides.

Plugins

In terms of plugins, these are some of the ones I used the most this year. In general, I try to create a different chain of compressors and EQ depending on the label or client, to create a unique aesthetic. One thing a lot of people don’t realize is that the combination of various effects adds grain to the sound. It’s like combining ingredients when you cook: you can try 2 different brands of a same spice, and the results will differ subtly.

Universal Audio Ampex ATR-102 Mastering Tape Recorder Plug-In

This is certainly a very creative tool, as well as a nice mixing plugin. It adds saturation and will beef up flimsy parts. Anything that goes through it seems to come out in perfect shape.

Sonalksys CQ1

This is certainly the best multiband tool out there — and trust me, I’ve tried them all. You will need multiband for mixing, but you can get very interesting results if you use drastic measures for sound design. This one never fails.

Harrison 32C

This is definitely an underestimated player in the EQ world, as I rarely hear people talk about it. This year was when I started using it almost every day though. It has this little thing that makes lows so warm.

Bx_Opto

A simple compressor, but it works like a charm. Brainworx never fails to create quality products that use simple and intuitive controls. A huge help on percussions.

Space Strip

A fun little tool for sound design, it creates really cool spaces, as the name suggests. Throw it on the master and watch it craft lovely atmospheres out of so little.

Reason 9

The DAW of the year without a doubt. If you’re one of those people that has been overlooking Reason, run now to get yourself the trial and be ready to have your jaw drop in awe. Rewired with Ableton, it is the most powerful tool to get over any creative block. It also does crazy (I mean it) sound design.

Adaptiverb

This reverb didn’t get the attention it deserved. If you’re not familiar with Zynaptiq, they really make state-of-the-art products. These guys are machines. Adaptiverb is hard to explain, so I’ll leave the descriptions to them, but suffice to say that it is not your typical reverb. It’s certainly a nice add-on to your plugin collection, as it can form creamy textures out of simple pads.

People

One of the things that really got me motivated this year was having clients who were interested in pursuing a long-term association with me. They’d come to me for all of their mixing needs so that they could focus their energies on recording new ideas. Some wanted their studio sessions arranged around songs. It’s great to have multiple contracts with someone, because you start by working with a reference artist, until eventually that shifts and the producer starts referencing themself.

It would be impossible to list all the clients I had in 2016 whose work I loved, but here are a few of the highlights that come to mind:

Pachyderme

From Argentina, Franco worked with my buddies at 31337 Records, producing a superb palette of ambient sounds, intricately organized into a beautiful microcosm.

Kike Mayor

Kike has been one of my most loyal clients this year, as we worked together to define his sound as something “fun and sexy,” as we both liked to call it. Kike’s style is hypnotic and catchy, and he always comes to me with projects I love.

Debbie Doe

Debbie had a breakthrough this year, as she managed to pull her very first project together and nail down a growing number of important gigs. This Lebanese-Montreal artist is not afraid of reaching into her Arabic influences to craft some exotic moods.

Ghini-B

Another very serious producer from Italy/France who booked me regularly to handle mixes and mastering for his music. He’s a nerd collector with a massive modular set-up, and he prefers focusing on designing quirky house instead of spending time on his computer.

Andrey Djackonda

From Moldova, Djackonda was a nice discovery for me this year. The guy makes really organic techno with dub influences. It’s been a headnodder for my mastering sessions. You know you have some groovy music when you start spending time shaping the track into these groove monsters.

Stereo_IMG

From Montreal, Stereo_IMG is a serious sound designer who builds weird devices to extract found sounds that are both beautiful and intriguing. Working with him in the studio turned some of his tunes into Audion-sounding gems.

Wiklow

A programmer and kind soul, Wiklow came to me for mentoring, and we spent the next 2 months discussing music philosophy and the mysteries of human behaviour. This fantastic trip of anything-but-music-related talks led him to create a beautiful EP that would make Jan Jelinek blush.

Ruslan

Ruslan runs a label in New York named Minim, and he has been one of the most supportive people for me this year. We worked together closely, talking almost daily, and it was wonderful to see him at MUTEK to dance to Barac’s set.

Dom Varela

A young producer from Laval who I’ve seen grow slowly, finally releasing his first track this year. It’s been a pleasure to coach him and work closely with him on his development.

Bmind

This was my most demanding mixdown this year, but man did it turn out well. Bmind is an artist I adore. His free-jazz perspective makes his music feel like a spiritual journey through an LSD trip. Nothing easy, but never flaky.

Mod303

Not to forget also 2 other clients who were super busy with me, Isaac and Luis.

These guys make albums in a matter of months, and each time, it’s spot on. Not only are they dedicated, but there’s a real depth to every song they make.

There are so many others I could mention, and I have to apologize if you’re disappointed that your name isn’t featured here. But the truth is that working with ALL of my clients has been amazing! 2016 has been an incredible year, and 2017 will be too, without a doubt.

Reverb Tips to Boost Your Creativity

December 13, 2016/in Mixing, Production, Sound Design, Tips/by pheek

This isn’t just another article explaining what reverb is and what it does. If you dig a bit, you’ll find all the technical facts and information you need out there already. So instead, I’ll focus here on the little tips and tricks I use daily that you can try right away. And I’ll invite you to reflect on what reverb can do for you and your music.

Why?

Because reverb’s primary role is to add depth to a song.

I’m talking in the technical sense, but also in the way its 3D-like effect can give your song a soul. No kiddin’. Have you ever watched a movie where one of the characters is lost in thought or reliving a moment? Very often, the voice will be drowned in reverb to evoke an internal feeling, something deep and subconscious.

There could be a correlation between the reverb effect and the womb, perhaps, where it emulates the way a fetus hears the world, as if under water. Whatever the reason, the sound of reverb in our culture pretty much always conveys something hidden or profound, and using it in your music can change things dramatically.

Pros. Adds mysticism, warmth, and smoothness to percussion and melodies. Reverb can round out transients and stretch the release of sounds, which can also add dimension and that wet feeling you hear sometimes in songs.

Cons. Some people prefer a dry aesthetic in their music, which can also work very well. If the music is played in a warehouse or other large venue, adding reverb could make it sound more imprecise or confusing, perhaps removing a certain punch. This is why reverb should be used with care if you’re interested in producing dance-friendly music.

There are different types of reverbs, and each one has different uses. Here are some explorative avenues for you to try. They’re suggestions to get you started, but you could end up taking them in a completely different direction. I always encourage people to test out a few things, and most especially, to try whatever is contraindicated or not advised. This is the best way to figure out for yourself why it’s not recommended, but you might also find that you can pull something out of it.

My favourite tips are:

Convolution exploration. Convolution plugins extract the reverb from a song so you can apply the resulting image to other sounds. In theory, a good image is a white noise spread in a room, so that its impulse can be analyzed. You don’t have to respect this though. You can basically drop any short or long sample to see how the plugin will analyze its impulse. You can extract a sound from an old pop song, movies, your iPhone, or anything else you can think of. You can even drop a pad with no reverb and see what it does. Sometimes it gives you weird results. Same if you use a percussive loop, since it has a rhythmic impulse.
Panning reverb. Using multiple send channels or busses, you can combine multiple reverbs to create your own personal desired space. Pan one to the right and another to the left. Adjust the pre-delay and decay, and maybe change one to a hall and the other to a plate. See what happens.
Reverb EQing. Abbey Road made this popular with their trademark sound, which added an EQ before a reverb. Generations later, reverb plugins now often come with their own integrated EQ. One tip to increase precision is to cut off anything coming in the reverb for percussion and pads as it tames any edgy or problematic frequencies.
Adding subtle automation. A reverb that constantly moves will feel alive. You can use automation on the decay and pre-delay. These two usually add a lot of space. They will give the weird impression of being in a room that’s shrinking or expanding, as if you’re moving around it with the walls getting closer and further away. Used well, it can be very psychedelic.
Multiband reverb. If you know how to split your signal’s in-frequency ranges, you could use a deeper reverb for your mids and a longer one for the highs. That can also be done with send channels, again where one filters out highs and the other filters out mids. This one is particularly effective with percussions, and it can add a really nice shimmering effect to them.
Resampling reverbs for convolution. Send a clap in your reverb experiment and resample it. That sample can then be dropped in the convolution. This will usually reshape the sound, giving you more freedom than managing multiple reverb plugins at once (unless you have a good controller).
Gates and envelopes. These are a lot of fun on a reverb, as they can create weird reactions. Imagine a strong impulse that drops abruptly, or one that shapes in a off-rhythmic. They can add a nice texture to pads.
Infinite reverbs. There are a few reverbs that have this feature. If so, you can send any sound you like through them and it can become a pad or smooth synth. If you resample it yourself, it can be dropped into a sampler where you can play notes from it.
Reverb + Chorus = killer combo. Just try it, no questions.

As a gift, I made these two convolution images for you to use in your music. Should work very well in dub techno as well.

I hope this helps. Please share any ideas or tips you come up with!

Make Your Music Bucket List Happen

December 8, 2016/in Blog, Production, Tips/by pheek

We all have a bucket list of things we want to accomplish. In a recent music production webinar of mine, I was asked:

What does an artist with 20 years of work have on his bucket list?

Is there ever an end to new ambitions? I’d say that your bucket list changes a lot through time. I’ll discuss this a bit later. But first, I’ll try to give you some resources to help you achieve your goals (for 2017?).

What are the most common bucket list items I hear about? From the people on my coaching list, they are:

Finish a track/EP/Album.
Get signed to a label. Release on any medium (digital or analog)
Release on vinyl (my track, my EP, my album)
Get more gigs. Play abroad.
Play my first live set.
Collaborate with certain artists I love.
Start my own label.

You see, I’ve been there. These were all in my list of things I wanted to accomplish at the beginning too, though not necessarily in the same order. I started playing live before I thought I’d release on vinyl, but it happened. Then I wanted to do a solo EP, and then an album. At the time, they were released on CD (which was as big a deal as vinyl back then). The thing is that when you do one, you often want to do another soon after, to improve on the first. At some point, the “make it better” drive can become a bit more technical in nature, and you might want to approach your next release from a different perspective.

The direction you choose can lead you to aim for a specific label. I’ve tried to do an album for Kompakt, for example, but it led nowhere. The same for Force Inc. Basically, releasing on a specific label opens up a new network of contacts, a new pool of followers, a new territory. If you think strategically, picking a label properly can be extremely valuable for your career.

Now, let’s pinpoint some ideas on how to accomplish your goals. I’ve been in your shoes, and I’m happy to share my own experiences.

Finish a track/EP/album. This is the beginning, and it might be the most massive undertaking you’ll tackle. It’s easier for some, more complicated for others. And it won’t get any easier because you’ve finished one. Finishing a project can be a bit of an esoteric puzzle, as it’s evolving constantly as you go. That’s why I’ve published quite a few blog posts on the subject to help you. I’ve also posted a few videos on YouTube on how to start a track, and it’s mostly the same approach for finishing it. If you’re feeling desperate, I can always coach you personally too. For now though, I’ll just stress the importance of setting yourself a deadline. Asking friends to help you is another thing to consider. But above all, the most useful tip I could give you is to work with a reference track to find inspiration for your tracks’ structure. I’ve written this post about it to get you started.

Get signed to a label. Aside from making music, getting signed might be one of the greatest challenges faced by producers today. There are so many producers and so many labels that it can be overwhelming, and often discouraging. Matchmaking between you and a label can be a bit of a lottery, though I’ve tried to demystify the process for you in this post. As a label owner and manager myself, one of the things I notice the most is that people just don’t know how to sell themselves or how to approach labels to get their attention. You have to see this as job hunting: be professional, try to create a real bond, build friendships, and commit to making it happen. I emphasize the commitment part, because too often people try to reach out in all directions instead of focusing on the right ones. That is a no-no. You have to spend time searching for a label, because getting the fit wrong is a huge deal-breaker.

Release on vinyl. Focus on getting signed first. After, if you can find a label that releases vinyl, this can become possible. I say this because you need to keep a few things in mind: labels don’t release you for fun, and they especially don’t want to lose money. Some distributors will refuse to carry certain releases if the artist has no profile. So if you can release digital first, create a buzz and expand your online presence, this will become more appealing for vinyl labels and distributors. Making music that’s DJ-friendly will also make it easier to get attention.

Get more gigs. This one is difficult, but following this logic could help. Clubs will book you if you bring people in, and therefore sales. If you go out a lot and have a network of people who party with you, this is a good start. Having a great Soundcloud profile isn’t enough to get you a booking. You might be great technically, but it doesn’t mean that people will show up. You need a certain buzz or some releases. Invest yourself in playing a lot, even the boring gigs, and make sure to make tons of contacts. Every extra contact has the potential to lead somewhere. I remember once I was super nice to a guy who came to say hi after one of my gigs, and it made him so happy. Months later, he contacted me for a really great gig… karma!

Play my first live set. This will happen once you understand how to finish tracks. You can then convert your tracks to a live set. If you can learn to jam, this is the best way to get started. I plan to cover this topic in another post soon. Stay tuned.

Collaborate with certain artists I love. This will sound too good to be true, but there’s nothing like trying to meet artists in person first. It’s true that with much persistence, you could make a lot of online connections through Facebook or Soundcloud. But meeting in person is the only way to know if you might really have an affinity with him/her. Imagine that your hero turns out to be a dick, for example. That’s not a great investment of your time and energies.

Start my own label. This has become easier than ever, which is why there are so many labels out there. If you dig a little, you’ll find all the details on how to get started. But here’s an important tip: don’t start a label because your music doesn’t get attention. If it doesn’t, there might be a good reason for it (ex. badly mixed or weak content). Also, don’t start a label alone. Get help at the beginning.

So, to end where we started, what does my bucket list look like?

Actually, it’s pretty empty. I have ongoing needs and desires like anyone, but not really professional goals anymore. The things on my list are mostly related to my friends. Basically, I’m more excited to finish music and share it with my friends than to see it on vinyl or on sale. It’s weird to explain, but I feel more accomplished knowing that certain close DJ friends of mine will play it than by trying to conquer a market. It just involves so much hassle. It can take months or years for music to get out.

I still want to release music, but I’m mainly focused these days on the desire and need to share something, a story. Strategic releases still happen. But I’m more interested in working with friends. Collaborations are one of the biggest driving forces for me now. It’s this kind of special experience that takes me to the next level.

Photo by Gavin Whitner

Creating Beauty Out of Ugly Sounds

November 28, 2016/in Blog, Production, Sound Design, Tips/by pheek

This post is inspired by one of the most useful experiences I’ve ever had for my personal development as a producer. I’ve made it into an exercise that you can try.

Back in the early 2000s, when Montreal’s MUTEK festival was just getting started, our community of electronic music producers was blooming. People were spending as much of their time developing concepts as finishing tracks. I remember one sunny summer day, when Tim Hecker and I were sitting outside of my friend Mitchell Akiyama’s home, and we were discussing sounds. We had this interesting debate about what made some sounds “ugly,” and what the word meant for us. We felt that maybe it was cultural, or maybe it was producers using sounds the wrong way. At one point, we got to talking about how the guys of Porter Ricks recycled ugly rave sounds into what they do best, a kind of deep, mysterious techno.

https://www.youtube.com/watch?v=Wu9SEr8ST7c

A new concept was born: how to transform ugliness into beauty. Suddenly, the art of recycling meant that anything was possible, no matter the sources.

Tim worked on some of his albums using granular synthesis. He used sources like Van Halen or other weird heavy metal sounds. He even used burps for one installation…

Mitch and I went in to the studio. We loaded some rave samples from CDs and started playing around with them. By the end of the session we had 2 IDM-oriented songs that lacked any hint of a rave sound.

It was a great experience. I’d throw out some ideas, which Mitch would then apply to what he was doing to the best of his understanding. The directives I gave were descriptive rather than technical, and there was a lot of room for interpretation. It often wasn’t what I had in mind, but whatever emerged would be great as it was.

The only references we worked with were ugly sounds and some general, non-technical ideas.

The thing is that producers will often come to the studio with their minds already full of preconceived ideas and expectations on what’s nice or not. This doesn’t leave much room for mistakes, discoveries, oddities, or for your subconscious to express itself spontaneously.

So what is the exercise?

When you’re picking sounds for your track, just go for the worst, ugliest sounds you can find on your hard drive or in your presets.
From those sounds, discover how you can transform them. You can use filters, pitch shifting, EQ, and any other effect that might help. Reverb, even a little, can add a dramatic feel to a sound. So try to play with these 4 elements, plus resample yourself while doing so. You will then be able to play again with the new modified sounds. Each time you experiment tweaking the sound and record it, we call that “a round.” To create a new, beautiful sound, you will need to re-process your sounds into 2 to 4 rounds.
Detach yourself from any preconceived notions or expectations you have about where the track can or should go. Just try to explore and see where it takes you. You can take a look at my recent post on experimental music too.

Another thing that can be done is to use randomizing options to see what kind of crazy results emerge.

And be sure to have fun!

EDIT: Bjork seems to share the same idea.

SEE ALSO : Create Your Own Concept Album

Music Production Webinar

November 20, 2016/in Blog, Production/by pheek

It’s been almost a year now since I started this blog and began offering my coaching services. By emailing with people daily, I noticed that people felt the need to just bounce questions off someone who’s been around for a while. They would often ask for advice about technical issues, but also career orientations or share whatever is on their mind. I chat with many other veteran producers about what we do too, but I understand that someone who is approaching electronic music as a hobby often doesn’t have other people to talk to or share things with. The more you venture into production, the more you want to know… Well I hope you do anyway, because I do.

I feel that the next logical step is to create a forum for discussions with a wider audience, and to begin to form a community that could hope to answer this growing need. This will take the form of a music production webinar that will cover the technical aspects of production. It will be open to anyone who has joined my coaching mailing list.

And yes, I will do this for free, once a week.

You see, through the many casual meetings I have with friends in my studio, I’ve come to see how truly valuable these exchanges are, not just for them, but for me as well. I rely on these personal connections to find inspiration, and I think that expanding the circle can only lead to greater opportunities for achievement.

How would it work?

I’ll come up with a fixed time every week where people can drop in on the webinar. There might also be some improvised sessions based on the number of people who reach out. And don’t worry, European friends, I’ll keep the time difference between Europe and Montreal in mind.

Easy, convenient and fun.

If you’re interested, it’s not too late to join my mailing list and jump in.

Let’s catch up soon!

Experimental music

November 17, 2016/in Production/by pheek

It was suggested to me to write about experimental music. The topic is extremely broad, and even when limited to electronic music production it could make for the subject of an entire blog all by itself. After a long while spent thinking about how best to approach it, I realized that for many producers, it is something that is largely misunderstood. Let’s try to clarify what we mean by experimental music, so you can see how useful it could be for your creative development.

First off, defining experimental music can be difficult, and it’s often a matter of perspective. What’s experimental for one person might seem fairly conventional for others. No surprises here. One way to understand it is “music made with the intention of centering its content around an experience (instead of trying to replicate an existing model or genre).” An experimental approach is one that chases a bunch of “what ifs…”, and that takes you out of your comfort zones to break free of your usual routine of sound making.

I saw a nice video with Deadmau5, who I’m not a fan of personally, though I respect him very much for what he has done. In it, he was explaining how his life is all about trying things just to see what will happen. A lot of producers seem to want results quickly, and will try to emulate recipes, use presets, or buy samples to get to where they want. The problem is that this lack of experimentation will only slow their artistic development and pursuit of a personal sound signature.

So is experimental music nothing but pure noise and nonsensical buzzes and beeps? Not necessarily. There doesn’t have to be a lack of structure unless you decide that the structure is what you’re experimenting with. Other areas you can experiment with include:

Sound design.
Mixing technique exploration.
Arrangement reorganization.
Unusual routing.
Unusual effect uses.

The most rewarding part about experimental music is how you’ll end up somewhere you never thought you would go. Along the way, you’ll learn something new and provide the listener with a fresh experience. Trying to sound like nothing else can become one of the key motivations, but the intention itself is what matters most.

One of the main reasons experimental music has received a lot of recognition in the last decade is that it’s become an ever-growing nest for new ideas. Some of the now normal tricks found in commercial music initially sprouted from experimental grounds. At some point we completely forgot where it came from. Even electronic music itself grew out of a long journey of trials and errors that lasted nearly 50 years. I mean, back in the 80s, the hypnotic techno we’re so used to today was considered very weird…

So with all that being said, let’s talk about some pointers for how to start your very own experiments.

Create a new project with the sole intention of it being an experiment. I might have just heard you say “duh!”, but having a firm intention before setting to work really focuses your mind on a specific task. Why bother stressing this? Because one of the most crucial parts of making experimental music is learning to let go of any expectations you had beforehand. It’s one of those activities where the journey is more important than the destination. This is a tough one for music producers, because the usual goal is to arrive at the most polished song possible. Let’s try to change our mentality for this exercise.
Decide your area of experimentation. Consult the list above or come up with your own personal focus. I find that listening to music that you don’t really understand is a good source of inspiration. You can test the concept by replicating one sound in that song.
Record the tweaks as you work. This is something guys like Ricardo Villalobos do. He’ll record 2 hours of himself tweaking the sounds. It will become pure chaos at some point, but he’ll edit out the parts he likes the most. The great thing about Ableton Live is that it will also record your knob and fader movements, which can then be edited.
Give yourself a deadline. A good way to leave material in its raw form is to impose a deadline on yourself, and then just bounce the track and declare it done, with all its strengths and flaws. Accepting a track with its imperfections is a great way to move beyond what you initially thought of as a good result. If mistakes can inspire you for the following track, it can actually influence your listeners too!

Once you have a bunch of these experiences, they’re also really cool to recycle into other tracks if you haven’t released them or use the experiment to develop new sounds in new projects.

And please share your tracks with me. I always love seeing what readers come up with!

SEE ALSO : Creating Beauty Out of Ugly Sounds

The Science Behind Tracky Music

October 21, 2016/in Blog, Production, Tips/by pheek

I will always remember that day in 1989 when I went to the local record shop after school to see if they had received some rare techno records that had just been released. There were about 5 of us in town who were eager to get our hands on them, and it was a race to who would grab them first. This might sound surreal to you if you’re younger, but those were the days when each record you bought was precious. You’d often even buy the ones you were unsure of in case you liked it later… or because you didn’t want other DJs to have it. Funny, eh? We were at the opposite edge from our current times with music accessibility.

So that day, I was listening to records in the “Techno – Fresh Arrivals” section of the shop. There were these 3 odd-looking ones (I still have them) with no information on them but colours. The green one had the same loop playing all the way through, from beginning to end. There were basically no variations, from what I could tell. “This is really weird!” I thought. I didn’t get the purpose of it. Then I listened to the second record — same concept, different colour. Last record, same thing. Puzzled, something inside of me pushed me to buy them. There was something about those records I just couldn’t pass up.

That was the first time I bought tracky records. 1989

I got to a friend’s place and we started to mix them, and suddenly it all started to make sense. The music was always changing, but very subtly. The records were mind-boggling, and I fell in love with them. We discovered we didn’t need songs — we had the tools to build our own stories. It was exhilarating.

Tracky music was a revelation. It taught us that no music is boring if correctly used, and that techno is not necessarily made to be listened to as is, but used as raw material.

See, the thing about tracky records is that they’re used with others in order to create something completely new. Have you ever heard of 1 + 1 = 3? One record, mixed with another, makes 3 different layers (the 3rd layer is created by combining the other 2).

Making tracky music poses some challenges and the number one is, how to not be boring with simplistic elements.

There are some basic rules for making tracky music, but the great news is that breaking them is where the fun really starts.

Organized for DJs. The more organized your track is, the easier it will be to mix. This is why it’s important to place redundant elements in multiples of 4. Very useful.
Micro vs macro repetition. Start by the smallest loop possible, and then expand it. You can start by the smallest, simplest kick-hats-snare combo, for example, and then start adding a sound looped on a longer scale to make the small loop feel scaleable. The careful addition, spread over time, will allow the listener to process it and make the repetition feel more palatable. But it’s not about making music for listening, it’s about making music as raw material for someone else.
Subtle variations. Try making automations that last over 1 minute or longer. This will create the subtle impression that something is going on, but since the changes are happening so slowly, it will be super hard to pinpoint exactly what. Some things you can automate: EQ gain, filtering, panning, volume gain, effect wet/dry.
Arrangement surprises. Mix a number of predictable arrangements with more destabilizing ones. For instance, you can throw a clap in every 3 bars so the listener will come to expect it, and then later remove one clap to throw them off, before finally bringing it back in.
Develop your vocabulary. This is a huge topic in itself. For now though, you need to know that 1 bar of tracky music may have its own vocabulary, and that it’s important to be consistent about it. So every 32 bars, for example, you could insert a little silence to accentuate the transition. If you mute something, you are muting a part of a sentence. This will be explored in greater detail in a future post…

Here are some great artists whose tracks you can use as references: Mountain People, Gez Varley, Barac, Mike Ink.

https://www.youtube.com/watch?v=ZQjrOHMygZ0

Enjoy!

Spending Long Hours in the Studio

October 13, 2016/in Blog, Mixing, Production, Tips/by pheek

Every now and then I’ll see people boasting in some online producers’ forum about how they spent 5 to 8 hours in the studio working on a song. The same thing sometimes goes for when I’m with fellow Ableton users, who will claim they have spent 3 days on a song. It’s a common perception that the longer you work on a song, the better it must be. Yet from my own experience and reflections, I believe it’s actually the opposite.

If you’re unconvinced, consider this: how does the producer’s experience level impact on studio time? Might it differ depending on the music genre? Does it change if gear is involved? You see, the amount of time you spend in studio can depend on many factors, and these are just a few of them.

Just think of the long list of artists who wrote their hits in very little time, from “Hotel California” to tunes from Jamie Jones, Seth Troxler or Samim. The minimal movement in contemporary music is another important example of this. By “minimal” music, I’m not referring to minimal techno but to music by the likes of Philip Glass or Steve Reich. The common denominator among these many artists and genres is the understanding that songs are built around one core idea, which is then fully supported throughout. That central concept or component is what people will hum or sing to their friends. It’s what people remember.

So that’s the ideal. But here are where the problems start:

You’re not focused on the idea itself. It should speak for itself, you don’t need 4 different layers to do it.
You’re distracted by non-essential supportive elements. Because unless you’re a producer, no one really cares if your kick is analog or not.
Your ears are tired. Ears get tired after a while and it will become impossible to mix properly. Give them a rest.
Your brain is tired. If you’ve played your tune over and over again, you’ve almost certainly lost the plot. To regain a firm grip on your initial idea, you need to take a break and refresh your perspective.
You’re forgetting the track’s lifespan. If your track is short, the idea is played for only a moment, and that will be enough. It’s not worth weeks of your time.

The crucial thing to remember is that the longer you expose yourself to the track you’re working on, the more you’ll lose your sense of what you’re making. You see, humans have evolved with an amazing skill called adaptability, which has helped our species to survive over hundreds of thousands of years, often in the face of impossible odds. This innate trait has an impact on us in the studio. For example, if you listen to something that you mildly like for a long time, you will eventually learn to either love or hate it — and then either want to alter it (to expand its longevity) or delete it completely (because you get fed up). Either way, even if your initial idea is awesome, being overexposed to it might completely ruin it.

So how to solve this?

There are many things you can do, but the main thing I recommend is to simply limit your time in studio. (Though of course, if you’re in the studio jamming away and having fun, it can still be cool to go for long hours.) Here are some other things I suggest:

Try my Non Linear Production Technique. To sum it up, don’t work on one project for a long time. Try to work on multiple at once — say 10 at a time — and then rotate between them, spending up to an hour max on each.
Swap computer for gear and vice versa. Move from one to another to get a flow.
Give yourself some moments of silence to relax your ears.
Learn to spot the distractions vs. the essential parts. Do you need to buy a new synth to finish a track? Probably not. Learn to ask yourself these questions: is there something I have already that would do the trick? Is this new idea that popped into my head worthwhile, or is it a distraction? Is there a utility to it, is am I getting carried away?

One of the most important things is to reserve a moment in your calendar for music production. Prioritize it, and learn to respect that moment and not move it. Some professional musicians dedicate one day a week to production and use a routine that is super important to the creative process.

Riding the Grooves in Ableton

September 28, 2016/in Blog, Production, Tips/by pheek

Have you ever felt that your music’s rhythmic structure lacked a certain human touch? This seems to be the general consensus among producers, yet there is a simple solution to this hitch in the road. It’s caused by what I believe is the biggest drawback to producing music within a DAW: the musician tends to pigeonhole himself or herself by needing everything to sound perfectly aligned to the grid.

From experience, however, I think I can affirm – with a reasonable degree of certainty – that this method does not reflect how humans operate. We are not precise, monotonous machines, and we are most definitely prone to error when jamming live with acoustic instruments. There is even a certain beauty in this rawness, as music perfused with slight imperfections tends to appeal to the ear as more natural and groovy.

In order to achieve this particular “effect,” Ableton Live allows the producer to import a collection of rhythms, called grooves, into any MIDI or audio track, so as to either alter the current rhythm already written or to add an element of surprise or randomness to the audio.

The Ableton Core Library has a myriad of classic grooves that you can choose from, from MPCs to Latin percussion to hip-hop. However, in this tutorial, we’ll get really advanced and show you how to get creative by making your very own grooves.

Step 1: Record any percussive sound

I’ve recorded myself rattling my keys using nothing but a Macbook (you don’t need to get fancy).

Your recording will most likely sound like crap, so feel free to cut out excess noise with gates or tame peak transients with compressors.

Step 2: Modulation (Optional)

Add a creative effect that will automate the gain (volume) of your signal. You can draw automation curves or pump (sidechain) it with Ableton’s Autopan. The point is to create as many dynamics as possible by playing with the volume so that it translates into the clip’s velocity once we extract the groove. You shouldn’t have to do this if your signal is already very dynamic.

Step 3: Bounce

Consolidate the clip and its effects by either resampling it onto another track or simply freezing and flattening the track (by right-clicking the track).

Step 4: Extract groove

Right click on your consolidated audio sample and select “Extract groove.”

Step 5: Groove pool

Open Ableton’s groove pool by selecting the wave in the lower left side. Your groove should appear in this box.

Step 6: Add groove

You can consult the Live manual or other tutorials to better understand what things like “base” and “quantize” mean, but make sure the timing is set really high (i.e., how much the groove pattern will affect the clip). Drag the groove name onto any audio/MIDI sample or loop track, preferably something percussive like a drum loop. Notice how the rhythm of your track has changed, and how certain transients sound louder or quieter, or appear later or earlier. If you increase the velocity of your groove, your signal will respond heavily to the volume changes in your original signal (which is why I used the Autopan to create dynamics).

Press “Commit” in the clip view, to destructively write the current groove settings to your sample. This means the sample’s pseudo-markers will move in accordance with the quantization setting, and your transients will translate the rest of the settings you selected in the groove pool.

Original:

Processed:

Step 7: Layering

Hopefully, you’ve saved your original percussion loop so that you can play it with your newly made rhythm. Notice how there’s percussion a bit everywhere now, and that it’s a little bit off. Yet I’ve still opened doors to new possibilities that I couldn’t have predicted by simply drawing in MIDI notes. I even got a wonderful slap-back delay on the snare, which I can edit to my liking.

I’ll go so far as layering the two sounds with a reversed sample of my new groove, which gives me this:

I’ve then added back the original keys rattle sample, and simply applied sidechain compression to get this beat:

Although it sounds a little all over the place, I can always go back and edit it how I want, or even apply some effects! Note how it sounds more human now and not perfectly cut to grid.

Bonus: Step 8

Go back to Step 6, and drag your groove to an empty MIDI channel instead of an audio or instrument track. An empty MIDI clip will appear with notes matching the groove you created. Drag an instrument onto it to hear how it sounds. Although it will probably sound awful, you can always edit the MIDI notes to your liking!

Bonus: Step 9

You can even get away with layering organic textures such as strings, or pad with grooves. Make sure to apply different groove settings to each layer by duplicating the groove (CTRL+D/CMD+D) and dragging it onto the track that you want. You can control all the different grooves together with the Global Amount value at the bottom right of your groove pool.

Examples:

Getting Lost in the Sea of Tracks

September 22, 2016/in Blog, Mixing, Tips/by pheek

Searching for music these days has become a real skill. I was in a few music stores recently browsing for new tracks for an upcoming DJ gig, and I realized just how counter-intuitive the experience had become — not only because music stores are, in general, a huge mess, but also because the noise factor was so high that I just couldn’t find what I was looking for. By “noise factor,” I’m referring to the ratio of songs I found that were irrelevant to my search.

We can attribute part of this to the accessibility of music softwares today, which helped democratize electronic music by bringing production within reach for so many people. Part of it can also be blamed on the fact that launching a label has become so simple that basically anyone with the resources can start one. It might seem ironic for a music production blog to point this out, but this is the reality. I’m pretty sure that if you’re reading this, you’re someone who is dedicated to your art and is looking to really make something happen.

But how do you find your way through this wall of noise?

Consumers have more difficulty than ever finding the music they like. Scroll back in time and you’ll understand that the invention of records was to answer a simple need: to be able to play something again. Once that need was met, a lot of the innovations were centred on making the music sound better. Radio appeared later as a way of broadcasting over distances. Then, at the same time as music was becoming easier to make, the internet came along to dramatically expand its accessibility and reach, leading to an overall decrease in the quality of what’s available. The sea of music out there today is the result of this over-proliferation caused by these technological advances all converging at the same time. For the consumer faced with thousands of new songs daily, it can be very disorienting. One’s community of peers therefore become an important reference.

Artists have difficulty finding appropriate labels to release their music. If you’ve overcome the technical challenges and are now hunting for a label, you might feel overwhelmed. Like I explained in a previous post, you’ll have to spend a considerable amount of time in music shops and online just trying to pinpoint which labels are a good fit for your sound. But with so little time and so many choices, finding what you’re looking for can be a huge challenge.

What seems to be missing is a hub between both parties.

So what’s the solution?

Stop searching elsewhere, rely on your network. I have a few people who I follow attentively on Spotify or Soundcloud. These guys seem to either have a great radar or amazing connections, because they’re always finding gems. I’ve been told that a great way to keep up to date is to follow as many artists as you can, and then cut out those who are idle too long or change styles abruptly. I also ask my friends who are DJs or label owners to share their recent discoveries with me every now and then, and I do the same. Very efficient.

Find influencers. Influencers are individuals who seem to be at the intersection of multiple networks, who are followed by many people and will make waves with their track picks in charts or podcasts. Each genre has its own influencers, of course. Perhaps check a site like Resident Advisor to get an idea of who they think is trending currently.

SEE ALSO : The New Face Of Albums

Resistances and Procrastination

September 7, 2016/in Blog, Production/by pheek

I like to believe that creating music goes beyond simple clicking and assembling. The whole process of making music has always had, to me, a very deep feeling of inner exploration. It’s the same when it comes to listening. Apparently, music has this effect on about 60% of the population, so not everyone gets the same chills from listening to music. But if you do get a sensation like this, then you’ll try hard to get more of it.

Now, when it comes to making music, that honeymoon phase after you first discover how to make your own sounds can be an exciting moment. But for so many, soon after, a sense of frustration begins to set in. It can come from:

Not being able to get things to sound quite the way you imagined them.
Things seeming to take an awful lot of time to get done.
You feeling embarrassed by the sound of something you made.

The next thing you know, you’ll start procrastinating. You’ll feel like there’s some sort of inner balance to achieve each time you’re about to make music. As David Lynch points out in the clip below, a lot of artists think that suffering is a necessary part of creativity, when in fact any kind of suffering just cramps up the creative flow. In my view, this is not a healthy approach to getting new ideas.

So how do you avoid suffering?

That’s obviously a very difficult philosophical question to answer, though it’s clear that relying on substances is not the way to go. They might do some good in the short term, but you don’t want to develop that as a habit. To me, the essential question to ask is existential: why are you making music in the first place?

If the first answer that comes to your head is anything more than simply enjoying yourself, then you’re setting yourself up to feel resistances. When I say “resistances,” I mean those frustrations or blockages you might experience once you sit down and try to make music. You might feel like you’re wasting your time, or be tempted to just stop and play video games instead. You might conjure any range of excuses to plunge into procrastination.

The solution to this is to build up your appetite for music-making.

Here are some tips for doing this:

If you’re feeling uneasy or anxious, listen to your body and move away. Do whatever you need to do to regain your calm and motivation.
Discover your creative triggers. These can be as simple as listening to music you love, enjoying a rich cup of coffee, or going for a walk. The most important thing is to keep track of when you feel creative, and what triggered it. The more you know about your creative triggers, the more you can fuel your creativity when you’re lacking in energy or ideas.
Go to your creative place. As Lynch said, if you can go to a place that inspires you, such as to nature or on a trip, then go there if you can.
Apply a creative fast. That’s right. If you want to be hungry, you need to empty out first. This means withdrawing from making music, or if possible, from listening to any music in the genre you produce. Observe your musical fast strictly, until you feel that tingling sensation return that tells you you need to make music again.
Discover your creative downers. This is the opposite of the above point about your creative triggers. Have you noticed when you feel creatively down or uninspired to make music? In my case, as weird as this may seem, I have a physical downer around 4PM every day, when I know I need to stop and drink tea. What’s yours?

I hope this helps!

Buses vs Groups in Ableton Live

September 6, 2016/in Blog, Mixing, Production, Tips/by pheek

The word “bus” may sound foreign to many beginner- and intermediate-level music producers who were not raised during the good old days of analog mixing on consoles. But rest assured, readers: the term “bus,” in this case, does not refer to a 33,000-pound vehicle, but to an audio channel that allows a multitude of audio signals to pass through it.

Buses are used to apply general processing to the mixed signal, so as to achieve a more cohesive effect over a particular range of instruments. This may sound daunting, but allow me to provide an example to clarify. If you have several drum channels (kick, snare, hats, toms, etc.) playing in the DAW that you are using, it would be wise to send and route them to a drum bus, onto which you could then apply some warmth or glue with mix bus compression.

There are several DAWs, including Bitwig and Ableton Live, that allow you to “group” tracks together. Other DAWs prefer to emulate traditional mixing consoles by routing the desired channels through a bus. Note that neither method is better than the other: they are exactly the same. Nevertheless, Ableton aficionados may want to begin using buses more often, given that their use simply opens up more possibilities in terms of mixing the music created.

How so? There are certain techniques that just aren’t available to you when you’re “grouping tracks,” such as sending a parallel compression return track to a group, or applying effects to two groups at once by grouping them together (groupception). But by using buses, you’ll be able to route any audio signal to any channel you wish.

So with all this being said, here are some pointers for creating your first buses.

Basic I/O Routing

Open the Audio Routing section by clicking on the I/O button right below the master fader in the lower right corner (CTRL+I).
Create an audio track (CTRL+T) for your bus. In my case (see screenshot below), I called it “Drum Bus,” because I am sending all of my drum tracks through it.
Depending on how you organize your drums (I’m using a MIDI drum rack followed by several loop-based elements, like percussion, rides, etc.). Route them to the drum bus by:
1. Selecting/highlighting all of your tracks.
2. In the Audio To section, select “Drum Bus.”
Set your initial channel as Drum Bus and set Monitor to
You should now hear all of your tracks going through the drum bus.
1. Try muting some of them to hear the difference.
2. Apply a compressor to the drum bus to glue things together.
Note that you can also route return tracks through your drum bus. I’m applying New York Style Parallel Compression by sending my drum channels through a channel with heavy compression, then sending its output through my drum bus to give it more power.

If you have groups of elements that share similar sonic features and would like to EQ or compress them all together, then you can create a bus and send them through it:

When I’m mixing, I’ll even go as far as creating individual buses for every group of tracks towards the end. This helps me get the levels right and apply broader strokes for every category of sound (bass, drums, etc.)

To conclude, I’d just like to emphasize that there is absolutely nothing wrong with using groups when mixing. It’s simply that they should be used more often to organize your channels while you’re writing music, composing, doing sound design, etc. to work faster and more efficiently.

Remember, you can always group channels together by pressing CTRL+G or CMD+G on Mac! The audio channel will be automatically routed through the group fader and will function exactly the same way as a bus does.

Getting signed to a label

September 1, 2016/in Blog, Production, Tips/by pheek

One of the things I notice most from the artists I hang out with is how obsessed they can be about getting signed to a label.

But one of the main reasons people fail is that they’re doing it wrong.

You probably already know how to send in a demo, but do you know how to pick a label? Just like when picking a reference track, you need to find all possible references of the label you want to work with. You need to do your homework.

Don’t get me wrong. Even when I make a new track, there’s always that little voice at the back of my head saying, “Oh, this might fit this or that label.” And if I’ve been contacted recently, then I might already have a lead, which makes it easier. Admittedly, at my stage I have a lot of contacts and receive a lot requests, plus I run my own record label, so the question of where to publish my music isn’t as much of an issue. But still, sometimes it is.

If your approach isn’t succeeding in getting you signed, it could be that you’re poorly targeting the labels you’re submitting to. In other words, labels don’t always sign artists for their music only.

They make decisions based on a number of considerations.

Does your approach match how they think? Getting to an A&R (the “artists and repertoire” division of labels) is not easy. You need to find who picks the label’s music so you can submit your music to them. Forget writing to random email addresses or messaging Soundcloud profiles. Trust me, it doesn’t work this way. Instead, try reaching out to an artist who’s already on board to find the right contact. If you can meet them in person, it’s always the best thing to do.

Do you share the same networks? Are you friends with artists on the label? Are you following the same artists on Soundcloud? Is the A&R friends with some of your friends on Facebook? Being socially close to them can really help.

Does your profile answer a need? This one is crucial. Each label has its own ways of doing things and is carefully building up its catalogue just like a DJ prepares their set for a gig. If you’re a DJ, you know that you want certain tracks in your set. You’re avidly searching for a specific sound or rhythm, or a particular song structure, mood, or tone. A label owner has musical needs too. They usually follow trends partly, but they also flow from past influences. It helps to refer to the label’s past releases, but it’s even better if you’re up on what they’re into now. This can be a game-changer.

FINDING YOUR LABEL MATCH

The biggest challenge nowadays is to find the perfect match between a label and an artist. Exactly like love, there’s a perfect match for you out there, but how to find it is something that technology has yet to achieve. So, how do you find your label?

Well, first let’s examine a little scenario to give us some context. Let’s say you finished a track based on a reference track by X artist. That reference track is your biggest lead for whom to send it to. But if you’re not yet well known or have very few releases to your name, then sending it to the best or biggest label out there — even if your reference track is released with them — is a very bad idea. Not only are huge labels swamped with demo submissions, but they’re also super picky. The fact is that your reference track likely had to follow a winding road to get that label. So let’s investigate.

FOLLOWING THE TRAIL OF REFERENCES

Finding your label match takes time, patience, and lots of research. Here are a few cues of where to start.

Soundcloud. The holy grail of every possible kind of music, from unreleased to released, and featuring every possible label out there. Have a close look at your potential labels, and check out who they follow and who follows them. Dig, dig, and keep on digging. Give attention to who leaves comments. Those guys can be really useful because they might like various labels/artists you’re investigating.

DJ sets. Listen to DJ sets to find who plays music like yours. Get the track lists to find out what they play, find what other tracks DJs like to mix those with, and then investigate the artists similar to you and see what labels they’re on. Mixcloud also provides tracklists for DJ sets.

Charts. Once you have a track list, go on Beatport to find charts and recommendations. You can find a bunch of labels there, so check out their back catalogues and investigate some more.

Discogs. Browse the discographies and look at past releases. When you select one, Discogs will offer you album suggestions, which in turn can point you to more labels. You can really dig deep that way.

Spotify. This is another way to find new music. When you select an artist, it will give you suggestions. Note how whenever you swap from one to another, the algorithms will formulate new recommendations.

Conclusion

Think away, do your homework, and plan carefully before submitting your demos. Our label gets so many demos that we can allow ourselves to be very picky, and it’s the same for many of them out there. It’s about much more than presentation at this point — it’s about being spot on with who you target, and then selling yourself with a push from someone they know and respect. You’ll have a much harder time if you try to go it alone.

Dealing with Past Mistakes

August 22, 2016/in Blog, Production, Tips/by pheek

I was chatting with a producer friend of mine recently, and he mentioned that he was currently contacting some record labels he had released with in the past to ask them to remove his music from digital stores. I didn’t get why he would ask for such a thing, but he explained that he felt embarrassed by his past tracks and that he didn’t want them to represent him anymore.

“What was I thinking? I have no idea, but it’s embarrassing!” he explained.

He said he feels that most of the music he made back then was directionless and tailored for specific labels, and that it has nothing to do with the artist he is now. So the big question is: do I live with the past, or do I try to erase the music that I don’t want to be associated with anymore?

Well, let’s try to unpack what happened in order to avoid falling into the same trap. What were the main factors that caused my friend to react towards his past in this way?

Technical challenges. This one is pretty obvious. Let’s say you start making music, and one of your main focuses is to release on label X. All of your efforts will logically be channelled towards making music that’s an aesthetic fit for the label. But then again, you’re only just starting to produce. So you’ll find samples and presets that sound alike, try to make everything fit together, and then when you think it’s ready, send it off. You have no idea though how many demos we (as record labels) receive from people who didn’t do their homework, and who haven’t listened to our last 3-4 releases to see if their productions are up to par. For example, most problems my friend had were related to the mixdown and arrangements, which are due to simple lack of experience. As you produce, you gain experience and whatever you release will always reflect where you were technically, at that point of your life. You can remove it from stores, but not from people’s computers.

Lack of music testers. Have you played your music for people who you know are reliable sources of criticism? This might sound obvious, but a lot of producers will just finish a track and send it off to a label right away. This is a very bad habit to develop, because a second pair of ears might be the best tool out there for gaining a fresh perspective on potential issues with your tracks.

You might think you can disown the problem by relying on the label owner to take care of the technical aspects, but the truth is that a lot of label owners aren’t always technically savvy. This is how my friend and I were wondering, “How did the label owner let that get past them without sending it back to have those issues fixed?” Mainly because it’s up to the artist to ensure their track is solid enough for them to be proud of — and for it to pass muster with reliable critics too.

Lack of direction. This one is tricky. How do you know if the music you’re making now will still hold up in 4-5 years from now? Well, you’ll never really know. But making timeless music should be more of your goal than making music that would sell, at the precise moment. Many DJs change styles and genres every year, whether because they jump from one bandwagon to the next to chase the trends, because they’re lacking gigs and choose to adjust their sets, or simply because they get bored. This can become a real issue, because if a release takes a few months to a year to get published, then by the time your music is out, you’ll have already moved on. For producers, this presents one big existential question: “What is my voice?”

If you’re spending most of your time trying to sound like others, you’ll be trailing behind all the time, trying to adjust yourself to their sound even after they’ve moved on. This is not an issue if you’re sounding like yourself.

But how do you know what your voice is?

This is a difficult question to answer. If listeners can recognize your sound from one song to another, there’s a good chance that you’ve found it. And if you tend to return instinctively to a particular musical direction when you’re having fun in the studio, this can also be a strong indication of your voice.

Try these tips to find your own voice:

Don’t buy samples anymore. Try to make your own.
Don’t use presets. Again, make your own.
Pick a few effects you love and use them in all your productions.
Spend time learning sound design.
Build a reference folder with tracks that inspire you no matter what.

In conclusion, I’d really encourage you not to remove music you made in the past. It is you, and old productions can be very useful for keeping track of how much you have evolved. Besides, some people might have loved what you made, and keeping the music out there is a good way to reach appropriate people.