Page 16 – Pheek's Mixdown and Mastering

Mix & Mastering Preparation Tips

April 1, 2017/in Blog slider, Mastering, Mixing, Tips/by pheek

As a mastering engineer one question I get asked all the time is – “how can I get the best pre-master mix out of my tracks?”. It’s an important question for sure, and this post will outline some of the actions producers can make right now to make your tracks sound way better than before. I can promise by following the mix & mastering preparation tips in this article you’ll hear a huge difference towards the final version of your projects.

My clients want big and full sounding tracks, and I love when my customers flip out after hearing the project they’ve worked hard on come back to them sounding every bit as big as the productions they are inspired by. If you ask the best engineers around the world they’ll tell you that working on music with a great quality mix is the key to turning a solid tune into a monster sounding track. But how do we get there first?

My clients come to me to correct and fix the flaws of their mixes, which isn’t always simple and straightforward. Working on properly mixed tracks with plenty of headroom (at least -6db) will make my job much easier and allow me to bring out the very best in your track.

It’s common for producers not to have the right tools or experience when tackling many of the problems that take away from a good mix, and this is where I step in to help. Let’s make clear a few things you can do in prepping your tracks to sound their best from the get go.

Avoid extreme EQ’ing. The greater adjustments you apply to a sound, the higher the likelihood of inducing unwanted resonances, and phasing issues. While in sound design, heavy processing can sometimes bring interesting results, it is often much more productive to pair an EQ with a compressor to get the same result. First, use your EQ to cut shelves from your audio source, then use compression to make what you want to hear, louder. TIP: Try using a maximum of 4 points on your EQ.
Remove unwanted frequencies. This is mainly about removing unnecessary frequencies from your sound, rather than cranking up the parts you want louder. If your sound isn’t a kick drum or something else in the lower range, apply a high pass filter or EQ and cut everything below 100hz. If your sound is a kick or bass, try cutting everything under 20-30Hz. As for pads, melodies, vocals, I’d suggest doing cuts in the 100-250Hz region as there will always resonances there. If you use reverb, make sure to remove or cut anything under 300Hz as it can easily get congested there, which will take out some of the precision and power of your song.
In the end using your eq is a process of clearing away space to allow other sounds to be heard more clearly. Less is more.
Be careful with cheap plugins. While you can do a lot with free or cheap plugins, sometimes, this might compromise the quality of your work. Most DAW’s will have native plugins such as reverbs, compressors, eq’s etc.. however I recommend investing $30-$50 on a handful of plugins that more than often sound much better than the native plugins your DAW provides. This applies to compression, EQ, reverbs, chorus, delays, etc. I’ll often get effects on Plugin Boutique or Plugin Alliance.
Side chain your kick and bass channel. These frequencies will likely overlap to some degree, which will leave your track sounding muddy, and reduce the impact, clarity, and volume of both sounds. Use sidechain compression with your bass and kick to allow both sounds to breathe and peacefully cohabit in your mix.
Less is more. Busy mixes, once compressed can sound horribly busy if not EQed properly. Play safe, use less. You might be surprised that on huge sound system, simple elements can sound much more powerful than a giant wall of noise.

These next 3 important points will always make a tremendous difference in the quality of your mix.

• Do not apply compression or limiting on the master (bus). Please leave the compression to me. This might sound like a good idea but your track will likely suffer for it. Mastering is my job, and I need your track to come to me as transparent as possible. If you add compression on the master channel, you’ll likely create distortions and the end result won’t be nearly as tight.
• Give me -6dBfs of headroom. This is super important. Ideally, you should aim to have each channel at -6dB, not just turn the master channel down to -6. This reduction in volume per channel creates the right amount of space for me work with and is essential in getting your track to sound full, and deep.
• 24 or 32bits / 44khZ. This is the requirement for the best results.
• Careful with hiss. Hissing is a background noise that can happen with analog gear or some fun plugins. Once compressed, it might be loud and difficult to mix in, so be careful of the level you use.

In general, the best mixes I get are the once where everything is balanced in terms of frequencies. Here’s a easy way to get that happen:

Lower down the volume of your monitoring. You can’t achieve good mixing at high volume. You’ll see right away what’s too loud if you use it that way.
Lower the volume of each channels if they’re too close to 0dB. One bad habit I often see is people pushing all their channels to 0dB. Not only this take off the dynamic range, but it also gets hard to see what’s at the right level. The loudest channel in your mix should be at -6dB, the others below. Why? Because it gives you room (6dB exactly!) to push louder to what requires attention.
Find the busiest moment in your track and listen to it looping. Now, use one channel at a time to lower your channels completely and mix each sound up until you hear it properly. The mix out/mix in technique is a good way to pinpoint if something was too loud in the mix. Sometimes, a sound doesn’t need to be that loud and because we overheard the track, we feel everything should be loud.
Group channels or use busses. Group your four main frequencies: low, mids, hi-mids, highs. You can then play with volumes of each zones and adjust them so they’re balanced. You may use again the mix in/mix out technique and EQ for subtle details.

I want to hear your feedback on anything talked about in this post. As always let me know if you have any suggestions or tips you’ve come across in prepping your tracks for great mixes. Share this post or leave a comment below and tell me what projects you’re working on right now.

SEE ALSO : Dynamic Sound Layering and Design

Finishing Your Projects

March 25, 2017/in Production, Song Finalizing and Arrangements/by pheek

I want to tackle a huge, big-time topic of much discussion and effort among many music producers – finishing your projects. Like many of my friends, readers of this blog, and clients of mine, finishing your music is really important to you. Yet, we all have loads and loads of music with real firepower that will never get past the finish line.

As someone who has finished dozens of records, remixes, and projects of my own, I’m going to get right down to business of showing you how to finish all the projects you want to. Let’s do this.

Firstly, I need to get a few things out of the way.
1. From my perspective, I believe a song might never be done. Even if you’ve finished it, mixed it, released it, (which you defiantly need to do) and heard it played in mixes all over the world, to you that track might never really be complete.

2. It’s (almost) never going to be perfect. Do not let perfection kill all your efforts. The more you hear it, the more you’ll pay attention to that part you could have tweaked better, or that part in the arrangement you could have brought to a totally new level. Let’s face it, you need to remember that a listener will likely never hear that song as much as you have and will never notice the few imperfections that are loud and clear to you. It’s okay, let’s get it done the very best we can in the time we have.

3. Taste is subjective. What you feel is perfect, likely won’t be in the eye’s of someone else, and vice versa. Yet at some point, you have to put your foot down to what the song’s theme and structure is and embrace it by telling yourself “ok, this is my song and there won’t be compromises, I’m moving forward.”

4. Use your reference tracks. I keep coming back to using musical references in many of my posts because it’s your personal target for what sounds good, and what you want your production to sound similar to. The more you work with one, (comparing your sounds and levels to the reference track) the more you’ll understand how your track is progressing, or not.

The next part is going to be exciting, and scary.
After writing and developing all the right parts of your track at some point you’ll come to feel your project is ready to be canned down into it’s finished form. “What are the signs that a track needs to enter it’s finished form”?
• Your track has a beginning, a middle, and end.
• The imported reference track in your arrangement has about the same length and number of sounds as your track.
• The sections of your track are very clear and your transitions from one part to the next flow well, and feel right.
• All channels have a rough mixdown and an overall healthy balance. Now, we’re really good to go.

“If you want to make music the #1 thing you have to do is finish your productions. Open a project that is ready and follow these steps – we’re going to finish one right now.”

Getting to this point is the goal ~ crossing the finish line, exporting your finished music.

Since the main sections of your track are already there, we’re going to starting at the beginning and listen closely to each part of your arrangement.
1. Loop 4-8 bars at a time – mainly rely on your ears and listen. You’ll quickly hear if something stands out and needs to be adjusted, or removed. After running through each section, continue doing this every 8 bars or so.
2. Give your ears a break. After 5-10 minutes of active listening stop the music for at least 20 seconds. Our ears get tired easily and right now we need to stay sharp to make the right corrections to our track.

We’re in the last phase of finishing your project now. Here’s how to make sure your track has all the right elements to be interesting and keep the listener’s attention.

• Notice how sounds come in and out. Some sounds come in abruptly, to cause a surprise, while others will come in slowly (fade-in). Alternating how sounds come in is a great way to keep interest.
• Percussion sequence. Is the way sounds are programmed making any sense or can be improved? A good way is to put one or multiple channels in solo and listen carefully… Are you making a coherent phrase?
• Transitions. Are the transitions between each section supporting the evolution of the main idea? Some transitions will be used to announce incoming sounds or the exit of others. Some transition can also be used to build or release tension. Be aware of the effect of both.
• Don’t overdo it. The biggest issue when working in micro-mode is the danger to over listen to your idea and changing too many things, nearly starting all over.

One more important thing – once you have about the song completely revised, I would greatly encourage you to take a macro, global view of the project. These are the points you want to look for:
• Perspective 1/3. Zoom out of the window so you can see the song entirely in your arranger. You should be able to see clearly 3 distinct sections. If not, you might want to look into that. What defines each sections? They should have different intensities, and a number of sounds playing.
Why is this important? Your song is a story and it needs the right timing and elements our ears to come to expect. The most dramatic reason though is, each section should showcase a strong moment. Having 3 of them is a good formula to make a song interesting and memorable, but any more than that and you’ll likely take away the power the previous peaks.

• Sequence of how sounds come in, out. Keep a logical and fluid transition of how sounds come in and out. Your percussion parts can come in a certain way, then you can repeat it later. Don’t showcase all your sounds all at once, or you’ll burn your idea out pretty quickly.
• Repeating ideas. As seen in the lego post, if some sounds happen in a certain sequence, try to keep that until the end for coherence.

For any musician or producer, not finishing your projects can be really frustrating, but it happens to the best of us.

This post is all about sharing my own personal way of starting and completing projects so that you can confidently go into your next session with a game plan I know will keep you on track to get things done.

As always let me know if you have any suggestions or questions about this post and leave a comment below and tell me what projects you are excited to complete.

SEE ALSO : Pointers To Define Your Sound

Making and breaking genres in your music

March 16, 2017/in Blog slider, Production/by pheek

Friends and clients of mine who listen to a wide variety of music (often very different genres) have mentioned feeling a real struggle to come up with ideas once starting a new project in their DAW. After putting together a decent beat and melody or two – many of my colleagues found no clear direction in their song, and struggled to make any progress with that project from there.

This reminded me of a something I saw online recently that very well summed this up.

If you don’t understand french, what the illustration is saying is, “this is what the music industry, as well as music genres are doing to music.” I truly believe this statement, and I’ll explain why now.

Let’s rewind and look at jazz music. If you don’t listen to jazz you might simply think jazz is jazz, but actually there are many different forms of jazz- big band, ragtime, be-bop, free jazz, hard bop, fusion, etc.. Such labels were created by media to label and categorize music, making it easier for people to find and buy music within a certain genre. Think about the evolution of rock – hard rock, light rock, punk rock, alternative rock, the list goes on.

For electronic music, I guess we can say that some of the very first, most popular genres to emerge were originally Hip Hop (some of the early 80’s hip hop was very electronic focused), House and Techno. The reason why it keeps going under various umbrellas comes from the needs of the industry’s standards.

Our ears get excited when we hear something we know doesn’t fit the mould.

A musical term you’ve likely heard before is mashup, which refers to a song made up of other songs from completely different genres, (which is is a little like a remix). You may hear a melody being played by a distorted AC/DC guitar riff mixed with vocals from a country-western song, and a bumping disco drum beat keeping the groove. Great mashups are known to use music that would never otherwise work together, which is the reason why mashups often lead to really exciting and interesting music.

Take a minute and check out mashup artist Girl Talk creating a mashup in 2 minutes here ) and Girl Talk again, performing live mashups at Coachella here :

It’s common to think “if it worked well for x, who does x genre, I might as well do like him to imitate his/her success” syndrome has also been one of the main reasons why so much music is produced and formatted in a specific way.

This is how certain genres follow a very specific sound, using strict arrangements with very predictable techniques. There is good and bad to this, but if you listen to the top 10 of any genre, you’ll quickly understand what musical elements represent that genre.

• Genres help you reach a market, certain labels, clubs and be part of a community.
• If you are innovative, you can always input refreshing new ideas to a genre. Done right, you can get a lot of attention. People are always searching for new ideas, but you need to understand the rules of a genre, first.

So how does this apply to you, once in music mode and struggling with genres?

You can make multiple genres out of one melody. What is stopping you from making different versions? There’s no rules here. If you have a melody you love, you can make 10 different takes out of it and decide later which one you prefer. Slower, fast, trance version, dub version, beatless, really, there’s no reason for you not to explore.
• You can define yourself challenges of embracing fully one genre on specific projects. A good way to approach the genre problem is to start by a genre you are 100% comfortable with and then keep your production in that genre fully. Then, as I suggested earlier why not take your melodies and write it for in a second genre? Personally, I have some ways I do it. For instance, I never make beats-oriented songs in the evening and rarely I do ambient in the morning. It’s sort of a personal rule and you can invent your own that work for you.
Incorporating hybrid styles can be the road to new growth. New genres are often born by someone coming from a specific scene and trying to apply ideas from another. I’ve heard really different variants for dubstep for instance or house (tech house, dub house, minimal house, break house, chill house). If you’re torn between genres, combine the elements from several genres and listen to what happens.
Use sample loops to get ideas. One major asset of using pre-made loops is to have a quick glance of the different directions your track could go and explore quickly from there. A tool like Splice lets you access royalty free loops from breaks to jungle, minimal, ambient, techno with a killer integration for Ableton. It’s then really easy to combine some minimal techno grooves with reggae sounds and get a feel for what’s working fast.
Focus on one artist or label. If you have a goal to be signed to a specific label or get attention from an artist you like, it’s good to have productions and reference tracks that will get his/her attention. Sometimes that means your music must follow a very specific sound, think pure techno – there isn’t much room for trombones there. That said, sometimes your roots will guide you to where you should be going. That’s wh y when I’m a bit lost, I go spend some time listening to influential music to bring me back to my flow.

You will create more original sounds by combining wider musical influences, and in doing so your music will not only sound unique within a specific genre, but it will also more closely represent your authentic voice as an artist. Win-win.

What sounds are you really excited about right now? Be sure to leave a comment below with your own ideas about mixing influences and styles, and as always I want to hear what you’ve been producing lately and music you’re sharing with the world.

JP.

Lego Blocks as Song Structures

March 7, 2017/in Blog slider, Production, Song Finalizing and Arrangements/by pheek

Have your productions become a bit predictable lately? To stand out as an artist/producer you have to create music that is unique. So much of electronic is structured around a repeating 4/4 pattern, which means it’s really important to create surprising sounds and unique arrangements that keep your track interesting. How do we do that?

I’m going to share a simple way to create a real and true sense of spontaneity into your music making that you might not have considered before. *this is a pro-tip you can use right away to bring a little magic into your tunes.

Before I get into that I want to share the backstory. Recently my son and I were building structures with legos and I noticed the colours and patterns we made together looked exactly like a track in Ableton’s arranger view. When I worked on my album Intra, I had created a few rules and challenges during the recording process and one of them was to work visually with the blocks (or clips). Initially each song would be recorded live but afterwards I would chop the blocks into smaller blocks and start sculpting the others around each one depending on the rule I had set out for that song.

The result of this meant that my Ableton arrangement soon needed to also be visually appealing and organized. This brought some results:

Unexpected results. If you work with a visual based reference for assembling your blocks, you might discover new ways of making your sounds evolve in a visual chaos that is also a form of organization.
Cleaner transition. Putting your blocks together can help making your transitions smoother as you can really put attention to a sequence of sounds, and the grid. I know you’re probably already using the grid, but perhaps you have never paid attention to how your transitions happen. If you pay more attention to your block order, you might observe patterns that are more efficient.
Logical progression. Using coloured blocks is really helpful to organzine big projects. People use it to identify where the verse, chorus, buildups are, and you can use that same approach.

At this point, you may be wondering if this technique will really make a big difference in your productions. I can say with confidence that creating rules to apply to your arrangements can have huge benefits. Try it on your next production.

Song structures like Lego blocks. A simple technique like this can open the door to something great and surprising when you’re tired of the mechanical feeling in your tracks.

Here’s a few tips on how you can approach your arrangements with this new perspective.

Define yourself some rules. This is really for inducing fun and making your own music interesting. Think about using rules such as, “every 4 blocks, make a change” or “never leave a hole with a smaller block in the upper channel.” There’s no good or wrong way to do this but the more you give yourself a solid set of rules, the better and faster the workflow.
Avoid clean blocks organization. When I work with students, I often see their final arrangements to be looking very simple, very clean and to me, this automatically make their music highly predictable, mechanical, soul-less and out-of-the-box feeling.

I find that electronic music is already heavily subject to a machine feel and I value doing anything that can go against that. I find breaking your blocks and messing up the arrangements is an absolute must.

TIP: Try to chop off your blocks where all the others start or end, create little offsets, and create holes in the blocks from time to time. This mutes and removes sounds so that when they are back the sound will feel welcomed and unexpected. Sometimes to appreciate a sound better you need to remove it for a while.

3. Work from bottom to top

Arrange your lower sounds from the bottom up and higher one’s up in the order. Visually it will often create a pyramid-like structure that is interesting to move around and modify.

4. Use patterns as a mosaic.

One thing I like a lot is to create a sequence of blocks and then repeat it. I will revise variations later on based on mathematical formula or ratio aspect. I try to see where this block will fall if I repeat it 4 times, in parallel to this sequence repeated 5 times. Sometimes this helps create a moment I would have never thought of, at around 2/3 of the track.

5. Give your clips room to breathe. When consolidating your clips (Use cmd+j) leave empty space before or after in the clip. The lack of sound in your clips allow space for other sounds to be heard, which you likely already do, however launching clips with silence built in will help make your arrangement more unpredictable and interesting.

Use cmd+j to consolidate them and make sure to leave space too as this can be useful.

The takeaway – Once you begin to apply structural shifts and apply rules to your productions your music will definitely begin to sound more interesting. Arranging your tracks by rules will force you to make adjustments you likely wouldn’t have made yourself. Another huge benefit you’ll find in working this way is speed – using pre-defined rules will take away much of the time consuming guess work in creating key differences in your productions, which makes it faster to finish your tracks, and have more people hear your music. Win-win.

As always feel free to leave a comment with me below if you like the ideas in this post. I want to hear what music you’ve been working on using any of the techniques I’ve shared with you here, and look forward to hearing those soon!

JP.

SEE ALSO : Finishing Your Projects

Beats and Melodies

February 27, 2017/in Production, Sound Design, Tips/by pheek

One aspect of using the Non-Linear Music Production technique that I want to share with you involves two simple, and easy to follow tips with big benefits – we’re going to focus on just beats or melodies – this going to upgrade your productivity in the studio and it’s extremely effective in reducing writer’s block.

Statistics show that in February the number of people known to be stuck facing writer’s block is often on the rise. We can blame long cold winters for being partly to blame, yet there’s also a few things that can lead to this, such as:

Fatigue. A lack of warm sunlight and an increase of time spent indoors.
Overworking. If you’ve fallen into a routine of day job, followed by study, then music production at the end of a long day, or as the last part of a long day, you might fall in the trap of overdoing it, and becoming unproductive.
Lack of distance. Writer’s block is often a sign of creative burn out and is a clear sign you need distance from what you’re working on. If you’ve over exposed yourself to the same kind of creative work, you might need to dip into something new to get refreshed, which is what this blog post is all about.

To make your best beats and melodies, give yourself the freedom to produce in a deconstructed way. Break the mould.

Part of the problem of falling into a slump comes in believing that to make music, you need to begin writing your song in a linear way, which is starting from the very beginning, working up to the middle, and following through until the end of the track. Perhaps, before approaching your next track with that mindset, consider embracing a different way to think about your time in the studio.

Setting yourself little goals are simple and bring back the fun in making music.

One of the ways to get your track really grooving early is to work on one element of your track only. Get started making just the beat, or melody. The task of concentrating on just one element of your production will take off a big part of the pressure in trying to finish something bigger. Another benefit to working and focusing on one element at a time is that doing so lends itself to experimentation, play, and an appreciation to those sounds on their own. You can even roll back one step before approaching this and practice on sound design alone if you feel like making beats or melodies isn’t working for you right now.

Do you often sit in front of your computer and imagine yourself putting that loop into it’s final song-form, and think abo ut everything you need to do to get there? This can often be discouraging, and prevent you from making great music.There’s some debate on what should be done first when starting a production. Some artists admit they can’t do a beat if they don’t have a melody or vice versa. My personal view on that is quite simple, if you can only make music in a certain method, it’s time for you to break that to avoid falling into dependencies, which can hurt your music making progress.

To make your next session super productive let’s do a bit of preparation – there’s so much you can outsource from these next few steps.

Make a folder with today’s date.
You’ll be saving your project in there as well as anything related.
Get yourself a timer. I highly suggest that you limit your time on only ONE task. Focusing on only ONE element of your track will speed up your productivity, and make sure your aren’t spending time on less important details.

Making beats. With the premise that we’re using Ableton here, there’s no good or bad way to make beats. But I invite you to explore a mixture of midi use vs simple audio assembling in the arranger.

Let’s see a few important points you can apply to make these beats:

Sample selection. At this moment having the perfect sample is not important. I’ve seen students of mine loosing tremendous time looking for a kick while it’s actually the last thing you should be deciding. Tip: Use a simple 808 kick to start with, and swap it later.Step sequencing: Change the grid going from 1/4 for the main beats to fiddle to details with a 1/32. Tip:
Lenght: Duplicate and double up your 1 bar loop to 4, then start removing, adding so that each bar is unique. This takes away the boredom of repetition.
Groove: Explore grooves as you go. Try something new as importing the groove from a track you like and apply it to one sample of your beat.

Making melodies. This one might be tricky especially if, like me, you have no musical background whatsoever. It could help that you read the basics about music and know at least what are chords, harmonies and scales for instance. This is useful because Ableton will give you tools that can take away your lack of knowledge to turn it into something that makes, avoiding possible awkwardness. My take on melodies is, there’s no rules here and if you can get a midi keyboard, just start tapping randomly to hear notes of the synth you picked, then see if there’s a possible, semi-logical order you can organize that randomness into.

Synth selection: This exercise will make sense the more you do it. If you’ve never done this before, I strongly encourage you to try every single synth presets you can have on the ones you have. A preset is a starting point, it’s not the end result so play a few notes that start noodling around the knobs to shape whatever bothers you into something else. Don’t aim at something, improvise with what you have.
Melody: One simple tip that has been proven extremely useful is to record every single moment of my session. So, in one channel, make sure to have a resampling to record all the madness, ugliness, mistakes and glory but also, try to record your moves with midi recording. The recording of the sounds is more important than trying to make a solid hook out of a few notes.
Ableton’s melody extraction: Very useful on beatless music. Try it with some ambient and see what you get. From classical music as well, it can be surprisingly inspiring.
Pitch down a melody to make a bass. Always surprisingly full of new sounds.

How to use all your new sounds?

Later on, after a few weeks, you’ll end up with folders, filled with ideas. Some will be beats, some melodies. Make sure that whenever you finish a session, you export what you had in one or multiple files. You can bounce an idea you love or you can export the entire session.

Where it gets really fun is to open a blank Ableton project and import all the renders, making a channel for beats, the other for melodies. Then you can find unusual match between one and another. Make sure everything is rightfully labeled so you can reopen certain projects to go tweak a sound if needed.

How to write melodies and beats in Ableton Live tutorial.

Creating beats and melodies tutorial with Ableton Live.

Next time you turn on your DAW try working on only a beat or a melody, experiment with your patterns and notes, and take the time to closely listen to the sounds you’re creating. Save. Render. Import. Jam.

If you’re looking for ways to produce a ton of fresh sounds and grooves in a way that is fun and efficient, try working on just one element of your track (beats or melodies). And, if you find starting your tracks from writing in the same formula, try using a non-linear technique to get your tracks moving along faster.

The takeaway is this – these two techniques will upgrade your productivity in the studio, help you make more music, and are really effective in reducing writer’s block.

I want to hear what exciting sounds you’ve come up with focusing on just beats or melodies. Keep up to date and share your progress with me online.

JP.

The Art of Keeping People on Their Toes

February 20, 2017/in Blog, Production, Tips/by pheek

You know when you discover music that breaks the mould, and you can’t stop listening to it? When there’s just something special about it that keeps you playing it on repeat? There are actually certain recipes for giving music its power, and a lot of it has to do with keeping people on their toes. Here are some techniques for keeping your music fresh and innovative.

Known and new anchors

Genres are largely distinguished by a specific set of sounds, rhythms, or structural arrangements. For instance, deep dub techno has its signature rich pad sounds that you won’t really hear in, say, trance music, which is more known for the heavy use of arpeggiated synths. Some deep house uses the same pads as techno, but you can still differentiate the two because of its structure and percussion samples.

When producers want to create in a specific genre, they’ll sometimes repeat what has worked before by getting all the sounds right. If you stick to the tried and true though, you’ll need to really up your game to get noticed because you’ll be repeating the same old formula.

Introducing sounds that are less common to the genre can be a great way to shake things up. You could bring in foreign percussions that aren’t usually associated with the style, or samples that might throw people off. New anchors, or a sense of novelty, always create interest for listeners.

Technological novelty

I follow a few sites religiously to keep up with the latest news about new effects, DAWs, and the like. Keeping current lets you get ahead of the curve and stay fresh and innovative. This might sound like a silly example, but people like Cher in her hit “Believe”, or Daft Punk with “Around the World”, showed how using forward-thinking technology at the right time can help you make it huge. You might go “meh” at those songs today, but when they came out, it was a big deal.

https://www.youtube.com/watch?v=yca6UsllwYs

Balancing surprises

If you browse the web for information on what makes music addictive, you’ll read that the brain seeks out elements that balance predictability with a sense of surprise. If you’re kept just slightly off balance, but still feel you’re on stable ground, you can get the dramatic sense of venturing on some sort of journey while facing obstacles you can overcome. Many people experience a sense of travelling when listening to music, and it’s even been shown that music can produce some of the same hormones as ingesting drugs.

If you’re creative with them, these common production-related tips will help you generate tons of new ideas:

The 1-2 punch technique. I’ve been doing theater for years, and this popular trick is used to surprise people or make them laugh. I’ve noticed how it’s used in movies, advertisements and of course, music. The idea is simple: you produce a cool idea, trick or sound that pleases or surprises the audience. This sound or idea should be one of the main elements of your song. After a certain while, you’ll repeat it a second time, which generates a sense of satisfaction in the listener. Wait a little while longer, and on the third time, when the listener is expecting it to repeat again, you deliver either a different sound or a new variation to throw them off. This usually never fails.

Repetition and counter-rep. In the same vein, when you build the structure of your song, you’ll need to order the sounds in a specific way to give your audio vocabulary some logic, which brings you into a conversation with the listener. Repetition lulls the listener into a comfort zone. It’s where things are smooth, predictable, even hypnotic. Now, in your repetition, it’s fun to play with timing and counter-balance. One sound will appear, then another will reply or echo the first sound, but as an offset element. Usually, the echo can be off and playful, which gives you a lot of room to build layers that add colour and intrigue to your song.

Be wild. This is a favourite of mine. To get the most out of it requires that you get inspiration from other genres that you might not listen to. In my case, I’ve sometimes listened to contemporary classical, weird jazz, or bluegrass to see what and how things are made. Then I try to apply an element or principle into my own music, either pertaining to the structure, percussions, breakdown, or intro. There’s a lot to be learned from other genres.

SEE ALSO : Creating Timeless Music

Using and Choosing an Alias

February 12, 2017/in Blog/by pheek

Artist aliases have a colourful history that goes back centuries. Long before techno, stage names and pen names were common in music and literature especially, with artists often wanting to separate their public personas from their private identities. Voltaire (aka François-Marie Arouet) and Bob Dylan (born Zimmerman) both wanted to break away from their pasts. David Bowie (born David Robert Jones) wanted to avoid confusion with Davy Jones, later the lead singer of The Monkees. And many of history’s biggest musicians and authors have wanted to disguise their genders (if women) or ethnic origins. There are as many motivations as there are people and contexts.

At the beginning of techno music, virtually everyone had an alias. It was part of the culture of techno for producers to want to remain faceless, with the idea that techno was supposed to be all about the music, instead of the egos. At the risk of getting too nostalgic, it was one of the things that made techno different.

One of the beautiful things with aliases is that they allow artists to channel one musical direction into a distinct brand, which frees them to explore many different projects or genres without fear of confusing or alienating their followers.

Two of the biggest examples in electronic music are Richie Hawtin’s Plastikman moniker and Aphex Twin, each with their own identifiable sound and even logo. Some artists, like Daft Punk, will take the concept even further, donning elaborate costumes during live performances to avoid ever showing their faces.

For artists like these — or like Bowie, who probably opened the door for these kinds of stage personas — using an alias can be a way to get around personal fears or insecurities and achieve complete creative freedom. In the 1990s, against the backdrop of Detroit’s urban decay, the city’s underground techno scene went all in on aliases, with many artists channelling superhero personas or other fictional characters to envision the future of music in a dystopic world.

So let’s say you’ve decided to use an alias. That’s likely the easy part. But how do you find the right one for you?

When it comes to techno music, there are often trends with aliases. One recent one was to remove the vowels and place all letters in caps. Another was to swap the first letters of the first and last names. But if you’re like for something more original, here are some tips for finding your own alias:

If you already have a nickname, use it. The whole idea behind an alias is that it’s something that is unique to you, and that people will quickly associate with your music. If your friends (especially those in your music circles) have given you a nickname because they think it expresses something interesting or special about you, they might just be onto something.

Use a vocal imitation of a sound (an onomatopoeia). Not many people know this, but I got my own alias by using an onomatopoeia (like swish, hiss, buzz, etc.) for a sound that I felt captured the feel of my music. There are no official spellings for sounds because everyone will hear them differently, so you can get really creative with this.

Do a random article search on Wikipedia. This might sound a bit strange, considering that I just said how important it was for an alias to be something unique to you. As a springboard to further research or new ideas though, Wikipedia can be a great resource. Just enter the first keyword that comes to mind and go from there, jumping off from article to article whenever something piques your interest.

Have fun with languages. If you’re having difficulty finding the right alias in your language, why not explore a different one? This can be especially fitting if you have a multicultural background yourself or speak different languages, or even if you just have a special bond with another culture and feel that its language speaks to you in some way.

Whether you follow one of these approaches or find your own, the important part to remember is that your alias is your brand. It should translate something essential about your music, and be striking and original enough that people will hear it and immediately think of you.

Have fun with it! The process of choosing an alias can be extremely constructive, since it invites you to explore what your music is all about.

SEE ALSO : The next big thing?

How to Create a Deep Kick

January 29, 2017/in Blog, Production, Tips/by pheek

One of the most important parts of electronic music today is the quality of kicks. Back when I started making techno in the 90s, kicks had greater or lesser importance. You could use a drum machine like a 909, select a kick, and that was pretty much it.

Things have drastically changed.

The rise of the Funktion One and the emergence of better sound systems in clubs led producers to create kicks that were better defined. Club-goers began to show more interest in the well-crafted kicks, and producers have responded by putting a whole lot more work into the design of their low end.

Music fans know a great kick by the nice body sensation that gets you up and moving on the dance floor. But to better understand what goes into making a beautiful kick, you’ll need a bit of a sense of how sound is used in clubs.

Voices. By voices, we’re referring to how the sound is defined. The typical club will have a sub and a top. Since some tops have 2 voices, the average sound system would feature 3 voices at most. But while most of the kick is heard in the low end (ie, the sub), it actually comes through all voices. One thing new producers sometimes won’t realize is that hearing the kick is more about increasing the presence of the mids than about boosting the low ends.

Crossovers. This technical term refers to the frequency setting used to divide two voices. For example, the sub usually covers a frequency range going from 20hZ to roughly 80-100hZ. The mids will fall between that first crossover and the next one, which will define the frequency range covered by the highs.

Why it matters. Because knowing how sound is used in clubs will allow you to produce music that sounds the best it possibly can. And the more your music stands out for its technical quality, the closer you’ll be to standing alongside the top producers who have mastered their sound.

DJ mixers. If you look at DJ mixers like the Xone series by Allen & Heath, you’ll note they support 4 voices, with separate knobs for the lows, low-mids, high-mids, and highs. These mixers are a good way to get a better sense of how DJs will control your sound when playing it live.

What is a deep kick?

In more underground and non-commercial strains of techno music, deeper kicks are central to crafting that deeper, warm sound. Physically, you feel deep kicks heavier in the lower part of the body, hitting you below the hips for extra warmth.

There are different kinds of kicks:

The full kick: This one covers the frequencies ranging from super-low all the way up into the high-mids. It is very punchy, well-defined, and direct.

The mid-kick: Popular in lo-fi music, the mid-kick, as the name suggests, occupies more of the mids. The lower end of the song might be covered by a bass, or might not be as present in the genre. This one punches you right in the chest. It’s punchy, but lacks thump.

The low-kick: This one places the accent on the sub part of the kick. This means the bass won’t be struggling there, since it will move up to the lowest end of the mids. This one has less punch, and creates a warmer effect by landing below the hips.

One thing about kicks that often gets overlooked: you’ll benefit a lot by finalizing your kick as the last part of your mixdown. Why? Because until the track is completely finished, you can’t exactly know your track’s needs. This is a detail, but an important one. Try it, and you’ll see that adding the kick last can produce incredible results.

Once you determine your track’s needs, you can use these tricks to make your own kicks. I’ve also created a macro that should make things a lot easier, but first, here are some important tips:

Synthesize the sub. Use Operator or your favourite VST synth to create the low end. Using a sine wave can be a really effective way to create that warmth.

Layer another kick for the mids. Use a sample of a kick you like for the mids. This means you need to cut its lowest end to avoid conflict with the sub. The simpler the lows, the better the results.

Saturation. This is not really a trick, so much as something to use freely and without hesitation. Saturation will add warmth and oumph.

EQ. A good method here is to slightly cut down the 160-to-200hZ range. This little hole you’ll create will allow the crossovers to breathe, and will open more room for the lows. You can lightly boost it around 1khZ to help define the transient and attack.

Compression. Use at the end of your chain to glue everything together.

Here is the macro I created to help get you started. Having playing with it. Download it here: [download id=”30199″]

Let me know what you think of it!

Conversations with Clients: Kike Mayor

January 26, 2017/in Mixing/by pheek

In Conversations with Clients, we bring you an honest and unfiltered look at Pheek’s services, straight from the mouths of those who know — and want you to know too! For this third piece in our series, I spoke with Kike Mayor, a Peruvian techno producer based in New York.

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Why don’t you tell me a bit about yourself and your experience as a producer?

Well I started DJing back in the year 2000. I started collecting my first records at the end of the 90s, it was during my last years in high school. And then right after, I started playing records, and playing local parties in my hometown in Peru. Shortly after that I found myself playing at these big parties, and I was the warm-up DJ for every single act that came out of the country. Then I started making music around the year 2005, and from then I just kept doing it and made a lifestyle out of it.

You’ve been producing for a long time now then, just over 10 years.

Yes, 10 to 12 years. My first record came out in 2007, so 10 years in the market anyway.

And throughout this time, have you mostly mixed your own music? What’s your experience with sound engineering in particular?

It’s not much. I’ve pretty much been doing my own mixdowns based on my ear training, and it took me a while to realize how important [the mixdown] is. Last year I found Pheek, and he explained to me how a mixdown can really make a difference on the final product. It’s just amazing. And it’s not that he… like, he does nothing to a track that is already produced, he just, how to say it… he puts every single part of a track in its own space. Do you know what I mean? And from that, the tracks sound clean. And like, I never had any complaints about it [before], but I just feel that he improves the final product. Pheek is an amazing sound engineer. He’s my sound engineer!

Until now then, you’ve basically just been doing your best on your own?

Yeah, I was trying to do my best, but I think that having sound engineer knowledge is very important, you know? And I don’t have that. I was always making music and loving my tracks. I don’t think there was ever a problem. But I also think it’s a matter of my own practice as an artist, as a producer, that I always want my stuff to sound better and better and better.

So what inspired you to seek his help, did you just discover his services through his Facebook page?

So I got signed to a vinyl release with a label from Detroit.

Detroit Vinyl Room?

Yes, Detroit Vinyl Room. The owner got in touch with me and said that Pheek was going to take care of the mastering and mixdown.

Isaac Prieto you mean [another client of Pheek’s]?

Yeah, Isaac, yeah [haha]. And so it was really good for me, because – I’m going to be honest – I was trying to get in touch with Pheek before that. I started seeing him offering all these services, but I was always wondering, I mean, would that be alright, would that be good? I didn’t know. Because there’s also the fact that then you have to spend money, you know what I mean? When it comes to spending money on your music, it always has to be a really well thought-out decision. And then Isaac offered to do this for me, and I was like okay, I want to try it for free for the first time, it doesn’t hurt.

Then he introduced us and I sent the project to Pheek, and I loved the final result. I have the test pressing of the record here. It sounds amazing. So from then on, we started talking and talking and talking, and I’m really happy that we started working together, and now we’re friends.

You sound very satisfied with having spent the money! So what was the difference exactly?

The difference was that everything sounded in its place. Like when I see the spectrum of the track, I feel that the spectrum has layers, you know? There are some sounds that go in the back, and some sounds that come in the front, and in the middle. So the tracks stop sounding flat. I don’t know if that’s something for advanced ears, but I got to a point in my life when I realized that that’s what I want. I really found that with Pheek, and I’m very very happy about it. I love making music so much, and I love my music so much, and I want to spend the money to do that. It’s a great service.

Just to hear how my track sounds after Pheek does the mixdown is inspiration for me. I love how every time I send him projects now, he takes less time every time. And that means to me that the previous mixdown I made is improving. It’s just some specific things that maybe a regular ear wouldn’t feel, but I feel it, and sometimes it bothers me.

Would you say then that having Pheek do your mixdowns is helping you develop your own ear and skills at mixing too?

Exactly. 100 percent. I think that as an artist you have to have the inspiration of working with somebody that is a big name – and as I told Pheek, I’ve been following his music way, way before I knew him. Something that I was always highlighting was that thing I told you about with the layers in the music — I was like, how does this guy make his music sound like this?

So when you get the mixdown back, is the track finished, or do you work on it more?

I listen to it, and I pretty much just copy/paste the link and send it to the label. I trust it 100 percent. It sounds awesome. There’s no difference when I mix my tracks with tracks from other artists, with the volume or anything – and I definitely mix my music with music that is awesome, amaaazing – and when I’m playing live, I feel no difference, which is great. That makes me really happy.

How beneficial was it to have a second set of ears on your music? Because usually, when you mix your own music, you’re listening to your own track a million times, right?

Oh, well, I would say there’s a difference with having someone else, and then having Pheek, you know? Just the fact that I respected him so much from before. I mean him being the one now that listens to my music… It’s great, man.

Have you taken anything from the experience that has impacted your production in a more lasting way?

Umm… well basically, the music that I’m making now… I mean I just listen to it and I really love it. I find myself very, very focused right now on producing music that will be, like, timeless.

So it’s really inspired more confidence in your own abilities.

Yeah, exactly, yeah, 100 percent. Because, I mean, it’s been 10 years that I’ve been producing. I started producing progressive house, and then I produced tribal house, and then I produced tech house, and then I produced deep house. And now it’s all about the evolution. I feel like it’s different for every artist, but for me it really took me a while to get to the point where I am now.

Do you know why it took you so long to find someone to do your mixdowns?

Well, I think it depended on my environment, you know? When I was in South America, everything was different. Music was different, the crowds were different, my needs as an artist were way different. Since I moved to New York everything changed, and I started trying to develop a new sound like 3 years ago, in 2013. I’ve been constantly trying to improve and improve since then, and I have changed too. I’m producing music now that is way different from the music I was producing back in 2013, like quality-wise. And now with Pheek, everything is going great.

I’m assuming you have a lot of other friends who produce music too?

Yeah, yeah.

And do they usually do their own mixing too?

Yeah, I guess it’s normal for people that… maybe they don’t want to, maybe they don’t trust. They might think that a sound engineer that does a mixdown for them, if it’s not in person, in the studio, that maybe they would change the song, that they’d regret it. For me it was really easy to trust, because it’s Pheek. 100 percent. I’m planning a trip in February to Montreal, so I want to get down to the studio.

And before Isaac had spoken to you about Pheek’s services, did you have some of these same fears?

Yeah, with my own music, you know… like, I would never give my music or a project to anybody. But I knew Pheek, I’d heard all of his music, and I knew who I was dealing with.

I am very, very happy with his services man.

That shines through!

Awesome [haha]. And also I like the fact that Pheek is helping me. He is always pushing me, and giving me advice.

So you get more than just his mixdown services you mean.

Yeah, I would say that he’s my friend. He really supports me a lot. A lot. Like he always tells me that he loves to work on my projects because they’re fun, and he loves the music I make, which means a lot to me. I’m always like, “Aw, dude, stop!”

– Check out Kike Mayor on Soundcloud.

The Changing Dos and Don’ts of Contacting Record Labels

January 23, 2017/in Blog, Tips/by pheek

It’s understandable that producers can let their eagerness get the best of them when contacting record labels. They might make one or a few tracks, and then immediately start to hunt for a label to release them. This is not the most effective strategy though, for a few reasons.

Try to think of it from the labels’ point of view. You get a generic email where someone you know nothing about tells you they “love your label,” and straight away asks you to listen to their music. It kind of looks like a phishing scam…

How do they know you love their label? How do they know you’ve been following their recent releases and aren’t referencing something they put out 5 or 10 years ago?

It’s true that in an ideal world, the music would speak for itself. But in a world where label managers are stretched thin and flooded by email requests from hundreds or thousands of aspiring artists like you, they have to filter their messages. The few emails that catch their attention are the ones that look professional and make a real connection. Remember, they have their own roster of artists do keep up with as well.

It requires a lot of hard work, persistence, and patience. To give you an idea of how difficult it is: since I founded Archipel almost 12 years ago, only 4 (yes, 4!) of our releases began with email outreach. It took all of the producers multiple email attempts to reach me, and we had many conversations before they led to anything concrete.

The problem is that many producers have been formatted into an old approach that’s become obsolete. Gone are the days of label-hunting as a transaction — you send a demo, they like it, bam, you get signed. There are just too many producers and too few labels out there for it to work like that anymore.

Today it’s all about building up trust and establishing a relationship, to eventually get to the point where the label feels comfortable investing in your success.

In short, finding your label match is a process with many steps, and every step — especially that first contact — is equally important. You can’t just skip ahead to the finish line.

The good news is that the first step is the hardest part, which is just getting a reply. You should always do your homework to know who you’re dealing with and what the label’s been up to most recently. Then you can try to get your toe in the door by engaging a conversation, but keeping it brief.

A good strategy is to ask short questions that are quick and easy for them to answer, and that show you’re genuinely interested in their work.

For example, does the label have room in their calendar for new releases? What direction are they pursuing in the next few months?

These exploratory questions are useful for you too. They’ll save you time and help you decide if it could be a good match. Try to think of it as a job hunt. Be friendly and courteous, and most importantly, don’t make it all about you. What they really want to know is what you’ll bring to the label, and whether there’s the potential for a fruitful collaboration over time. It has to work for both of you.

Just as resumes are being increasingly overshadowed by LinkedIn in the job market, networking and relationship-building are changing the way artists and labels connect. The game has changed, and we need to change our approach to adapt.

At the end of the day, the winners will be the ones who are invested, persistent and consistent over time, so that they’re well-positioned when the right moment arrives.

How to Turn a Loop into a Full Song

January 20, 2017/in Production, Song Finalizing and Arrangements, Tips/by pheek

By far one of the biggest topics I’ve covered in my coaching in the last year has been how to turn loops into full songs. A lot of producers get a thrill out of making a loop. But they often get stuck there, as if a psychological block of some kind were stopping them from going further. That’s why I wanted to write about a method I’ve been using that can help you get past this hurdle and move from loop to finished track.

Let’s say you have a loop you really like. I believe a good loop alone, if well arranged, can be enough to carry you through a 5-6 minute track. In theory that loop will contain an idea, either in its sounds or in its melody. There are no rules about whether the idea should come before or after the loop, so you could want to make a loopy track just for the fun of it.

Once you have your loop, drag it into the arranger part.

Now there are 2 options. I always recommend that you first import a reference track into your session. This is not about copycatting, but about giving a direction to your track. It’s useful for both the mixing and the arrangements.

Now you need to develop a rough idea of how long your track will be.

You can use your reference track to decide the length of your track.
You can choose an end point but change it later.

Drop a marker at the end of your track. Zoom out, and you’ll see the whole project.

Now, let’s turn that loop into a block. It’s up to you whether you want the loop to start your track or not, but for the purposes of this tutorial, we’ll say it comes in later. A block is a version of your loop, but on a 4 x 4 structure. If your loop were short, like a 1-bar loop mostly, then we’d make this 4 bars.

Note that melodies loop over longer periods due to their complexity. That is normal.

So, one block equals 4 bars.

If the block repeats 4 times, you have a section.

The most important thing to keep in mind is to be consistent in how you organize your sounds. For instance, if a clap happens at the same precise moment every 2 bars, then keep it that way throughout the entire track.

What makes a track hypnotic is the steady time reference in the listener’s mind, mixed in with fun and unexpected sounds.

When building your block, always start by what is constant, and then build around it. For example, the the lows (kick, bass, toms) are the foundation of your track. That is what remains the most constant the whole way through.

Use variations, and replicate that loop over four bars.

Bring that main idea into the middle of your track. This is the heart of your song, and you could duplicate it to double its length.

Now that you have the heart of your track, it’s time to deconstruct the song from the beginning to there.

You might get ideas from the reference track about where to put key elements. This also a nice way to know if your track is DJ-friendly.

I could delve into more detail about how to build your track, but this simple tutorial is all you need to unblock you and get you using all those loops sitting idle in your hard drive.

Just keep in mind that until you finish the structure of your track, you shouldn’t bother with the mixdown. That will come later once everything else is mostly settled.

Hacking the Self-Release Option

January 16, 2017/in Blog/by pheek

Self-releasing an album or EP has become a growing trend for producers who want to get their music out. It’s not hard to see why: with the proliferation of producers, finding a label to release your music has become increasingly competitive. Especially if your goal is to release on vinyl, you can have a long road ahead of you. Everyone wants a vinyl release, but the pressing plants have limited capacity and waiting lists are very long. This can lead many to give up on finding a label and try to go it alone.

Tempting as it can seem though, the self-release option can also be a trap. The last thing you want to do is make a rash decision based mostly on your frustrations, because you can end up regretting it for a long time to come.

The self-release option can make sense for some people, but the decision should be made for the right reasons, and taken only after careful consideration.

As artists, we believe in our own music. It’s our baby, and this self-confidence is what motivates us to keep going. The downside of this is that it makes it extremely difficult to find constructive lessons in failure, or to interpret rejection as anything other than a personal blow.

It’s not personal. The truth is that if you’ve knocked at tons of doors and no one has answered, there could be a reason. This is definitely not the time to go for vinyl! It’s important to heed the red flags, and to learn from them. It could be that the music isn’t there yet, that the label match is wrong, or that the timing is wrong for the genre/style you’re aiming for. Sometimes, ideas can be outdated… but what’s “passé” one day can make a comeback tomorrow, so it’s important to get feedback from active DJs too.

The fact is that timing is crucial. It’s been said that a hit happens when the right artist arrives with the right song, at the right moment. Today, pretty much everyone would agree that Michael Jackson’s Thriller is a classic, but at some point, the record label had to make a tough call about whether the album would resonate with people. Of course, it’s more of an art than a science to try to gauge if a song might break through. But this is what labels do.

With this being said, there are times when self-releasing could pay. But in addition to having the right reasons, you also need to be smart and strategic in how you pursue it. Here are some tips for making the self-release option work for you:

Release on Soundcloud with a free download. There are pros and cons to taking this route. On the plus side, it allows you to consolidate and build up your fan base. But be careful: if you’re letting your eagerness get the best of you, you could also be wasting an opportunity. Just imagine — you’ve given your EP away on Soundcloud, only to get an email a few months later from that sick label you thought had passed you up. Labels can take time to get back to you — a lot of time. Don’t let your lack of patience get in the way of sound judgment.

Release on Bandcamp. Bandcamp has been positioning themselves as the best new way to reach the masses, providing artists with a great platform to gain new followers while getting paid for their music. You can stream your music, sell it in any format, and set your price, with a pay-what-you-can option that lets you set the minimum amount. If you do go with Bandcamp, be sure to link your page to your Soundcloud profile to get the most from it.

Pursue undercover releases. Finding a middleman to release your music can be a very smart move for your career. Having your music vouched for by someone with reach or influence lends it credibility, and lets you tap into established networks that can carry your music to eager ears. There are a couple different routes you can try here:

This might sound controversial, but try reaching out to music blogs and pirate sites personally, sending your music to them and seeing if they’d be interested in sharing it. If you offer it to them as an exclusive scoop, they’ll be more likely to boost it. (So go site by site, giving them a week or two to respond before moving down your list). We have to think of any outlet with a big following as today’s answer to traditional broadcasters. If a huge number of people are listening to what a site pumps out, then why not try to become their ally? Plus, these sites are usually very knowledgeable about what people want to hear, so they might be able to give you some useful feedback.
Give it to DJs personally by contacting them one on one, especially if they have a podcast. Here too, they’ll be more likely to bite if you offer it to them in exclusivity. Even better is if the DJ does a podcast for an awesome label. If they pick it up, your music will be touched by the label’s soft blessing in a way, and you’ll be killing two birds with one stone by riding the label’s coattails and boosting your exposure even more.

Whichever way you go, always, always be sure to target your outreach carefully, thinking strategically about how to connect with your audience. Whether we’re talking about publications, blogs, DJs or labels, the way to grab their attention is always by making a human connection. It’s hard work, but you can’t cut corners with this. The more time and energy you invest in finding the right people and personalizing your messages, the greater chance you’ll have of piercing through the noise and getting noticed.

Good luck, I’m also here to help, as always.

The New Face Of Albums

January 12, 2017/in Blog, Production/by pheek

A lot of articles have predicted that the album as we know it would die off in the face of the rising popularity of viral single tracks. These are bold statements. But to understand the future of albums, we need to understand where they come from. Some years back, they were also forecasting the demise of vinyl production around 2012, after all — and yet in 2016, revenues from physical formats still outpaced digital sales. So, careful with predictions.

As artists, our role is to take control of the options we’re faced with by charting a creative path through them. I’m saying this because I increasingly see clients/artists who seem more interested in repeating the patterns that worked before to get known or get bookings, while fewer people are trying to break the rules (to echo a pretty epic rant by Mr. C).

When it comes to albums, we’ve been repeating a model that has been there for so long we can’t even remember when or how it started. Maybe it goes back to classical concerts over a hundred years back that had fixed durations, or maybe it goes back to the important albums released in the 1960s, at a time when vinyl’s limitations determined track lengths. Perhaps you’ve heard the story of Manuel Göttsching, who recorded himself playing a live session in the early 80s that went almost an hour long. No one could release it on vinyl because they would have had to cut it in half. It took the arrival of CDs to make that possible, but until then, Göttsching had no idea how to release his music (there was obviously no Bandcamp back then…).

One important detail about Göttsching is that it took him almost 30 years to really get known in Germany, and he got a super late gig at Berghain around 2006…

Personally, I think an album should be audacious and unsettling to the commercial model. Something that forces the rigidity of conventions to bend to your artistic expression.

We have more freedom than we think we have, and we have become too timid or lazy to fully embrace it. Mostly for a few reasons:

Concerns over reach. As in, what will happen if I release something but only 10 people hear it? Will it be a waste of all the work and money I invested in it? No. Putting something online and promoting it are two different things, and if promotion is what stops you from creating what makes you happy, then you don’t have your priorities straight. Being present and available when people search for you is far more important than instant success.
Fear of missing opportunities. People think if they release their album themselves, they might miss the chance to release it on the label they wanted to work with. It’s possible, but if your music is great, it might also attract some labels who want to work with you. The main challenge with getting signed to a label is that it’s often a bad match, with one side wanting it more than the other. If you have published material, it might travel to the ears of people who care.
Sales. People are terrified that it might not sell. But sales aren’t an indication of success. Whether sadly or thankfully, success is something that’s impossible to quantify, because it’s different for everyone. If you have poured a lot of money into promotion and are everywhere, but the return on your investment is none, then you’ve also lost in a way.

The question really comes down to this: As DJs are increasingly shopping for tracks they can play, and people are more and more interested in listening to the only track on an album they like, what’s the use of throwing a bunch of tracks together to call it an album?

Because with an album, we can fully express ourselves and think about something to say instead of just trying to sell. People still care about stories. And even if it’s only 2% of people who will listen to what you do, I believe that the very experience of going outside your comfort zone and trying to make something is essential for self-growth.

There was a time when the dream of reaching the masses with your music was more attainable. The fracturing of audiences today into smaller bubbles of scenes and sub-genres might make it almost impossible unless you make something that goes viral. But these denser networks of fans also create even greater opportunities to reach the right people, which can pay off much more in the long run than trying to reach audiences at-large.

Here are a few hints for pursuing new models for albums:

Tell a story. As David Lynch said, “A story has a beginning, a middle part and an ending, but not always in that order.”
Arrange your songs so they can be played in any order. More and more people listen to playlists on shuffle. It’s interesting to think that the intended order of your songs might not be respected by the listener at all. Thinking this way forces you to consider making tracks that are interconnected in other ways, and that still fit together in a different, more non-sequential sense. Maybe your album can have many different meanings, linkages, or entry points. Who knows?
Do something unusual. Try to do something experimental or explore making a very long track.
Get out of your comfort zone. This is very personal, but it could mean using a new plugin or trying something new you learned in a YouTube tutorial. Trying something different can bring out something you didn’t know you could do.
Collaborate. There are so many ways to do this, but try reaching out to friends or people you admire and see if (and how) they’d be interested in collaborating.

And please, share your own album ideas with me! I’m sure I can learn something from you too.

SEE ALSO : Create Your Own Concept Album

A Day in the Life of a Music Producer

January 6, 2017/in Blog, Mixing, Production/by pheek

I’m a music producer, and I know many others. I’d call myself an audio producer more broadly, because I also run a label and do sound engineering. My main focus is on electronic music as you probably know already. I wish I could give you a simple outline of the daily routine of a music producer, but the truth is that there is no typical day.

First, inspiration isn’t something you can just summon on command. It has to come by itself. You can tell yourself you need to be in the studio at 9am to start working on a track, but sometimes you’ll get there and find that your brain just isn’t ready to make music. Some days aren’t for creative output. That’s why after 5 years of trying to make music every day, I burnt out (2007). I learned that it’s better to devote your time to other things on those creative down days, because the space between sessions is essential for creative rejuvenation.

There are also days when it works. But before I dive in to those, I need to clarify a few myths about music production:

Myth 1: You start a new song from the beginning and keep working on it until it’s done.

Myth 2: You only work on one song at a time.

Myth 3: Every song should be finished.

Myth 4: You can work on music for hours. (You can, but you’ll be unproductive.)

You see, music production is a kind of dynamic chaos that evolves, regresses, progresses, and dies — or not — everyday. (I’ve written about these myths a lot before, especially here, here, and here)

So with all that being said, within the life cycle of a track, you’ll go through:

Ear workout. Listen to music of any genre and let ideas come. Your ears will be freshest in the morning, but they also need to be calibrated to how the music should sound. This can last from 1 to 3 hours.
Research and development. Which DAW to use? What gear to explore? Which synth will fit? Do I have what’s needed, or do I need to try out a demo or buy something new? This is basically the moment where you try to slot your initial idea into the production routine. This phase is ongoing, but I rarely spend more than 1h. There will be a number of sites I visit daily, with my favourites being:
- Resident Advisor. To get industry news in general and listen to music. I also like to check out the music reviews to get an idea of what’s trending.
- Attack Magazine. Because it has nice technical articles.
- KVRAudio. To get the latest news about plugins.
- My Soundcloud feed. Because I want to see what the people I follow have been into lately.
Sound design/recording. This is where you collect all the sounds needed to start your track. It’s very time-consuming.
Production. This will take the largest chunk of your time. That’s unavoidable, but you’ll want to space the production sessions out by a day. If you spend too much time working on a track at once, your judgment will blur and you’ll lose sight of the idea you began with. If you come back to your track with fresh ears, you’ll be able to stay focused on the core idea and to assess your work with a clearer perspective.
Mixing. This phase is time-consuming too, and you might want to ask another sound engineer to do this for you as a second pair of ears can really help.

So overall, a full day’s work at the studio involves only about 2-3 hours of actual music production. A lot of my time will be spent on tweaking, searching, checking references, checking emails, and taking many breaks that might appear as procrastination.

Why such little time? Mostly because I want to be at the top of my game, and I know that my peak attention is condensed into short spurts. Of course, sometimes I will spend a good 5 hours on a track because there’s a lot of cleaning up and tweaking to do, but it’s mostly micro-editing.

In my case, I arrive at the studio at 9am and leave around 5pm. Lunch is usually 1–2 hours.

I love to have the people I coach over at the studio, and sometimes friends will visit too. The time I spend with others in studio is extremely valuable, because I’m nourished by the ideas we exchange and the music they share.

Being able to do this full time is a privilege and I embrace every single day with full dedication. It is possible to do it but it demands a lot of discipline too.

2016: Studio Trends and My Clients

December 29, 2016/in Blog, Mastering, Mixing, Production, Review/by pheek

It’s been a crazy first year for the audio services I founded in November 2015. Things really got started with the website in January, and it fired up right away. I thought this would be a good time to look back at 2016, and to share some of the year’s highlights: of the plugins I used the most, the projects I worked on, and the producers I had the great pleasure to work with.

Where to start?

Let’s begin with some numbers. With online sales alone, I completed over 300 projects by early December, though the number for all sales combined is closer to 350 projects for the entire year. This includes sound design, mixing, mastering, and training services, both online and in person. This was indeed my biggest year since 2004.

Add to that my online coaching service that reached 450 people in 6 months. It’s been a bit overwhelming to be sure, but being able to help so many people fuels me as well.

Overall, the breakdown of services offered by my studio in 2016 looks like this:

Mastering: 43%

Mixdown: 24%

Arrangements: 15%

Coaching: 15%

Other: 3%

And in terms of musical styles, it broke down like this:

Tech house/house: 24%

Techno: 33%

Deep/dub techno: 14%

Hard techno: 4%

Experimental/Ambient/Chill out/IDM: 15%

Pop: 3%

Hip hop: 7%

The most frequent requests were:

Rounded lows.
Warm bass.
Punchy.

I’m really happy that people have generally stopped asking for the music to be “LOUD,” as this was a common request years back. In 10 years, I’ve seen that people’s tastes have slowly evolved, and that they’re more and more into the warmer sound that analog provides.

Plugins

In terms of plugins, these are some of the ones I used the most this year. In general, I try to create a different chain of compressors and EQ depending on the label or client, to create a unique aesthetic. One thing a lot of people don’t realize is that the combination of various effects adds grain to the sound. It’s like combining ingredients when you cook: you can try 2 different brands of a same spice, and the results will differ subtly.

Universal Audio Ampex ATR-102 Mastering Tape Recorder Plug-In

This is certainly a very creative tool, as well as a nice mixing plugin. It adds saturation and will beef up flimsy parts. Anything that goes through it seems to come out in perfect shape.

Sonalksys CQ1

This is certainly the best multiband tool out there — and trust me, I’ve tried them all. You will need multiband for mixing, but you can get very interesting results if you use drastic measures for sound design. This one never fails.

Harrison 32C

This is definitely an underestimated player in the EQ world, as I rarely hear people talk about it. This year was when I started using it almost every day though. It has this little thing that makes lows so warm.

Bx_Opto

A simple compressor, but it works like a charm. Brainworx never fails to create quality products that use simple and intuitive controls. A huge help on percussions.

Space Strip

A fun little tool for sound design, it creates really cool spaces, as the name suggests. Throw it on the master and watch it craft lovely atmospheres out of so little.

Reason 9

The DAW of the year without a doubt. If you’re one of those people that has been overlooking Reason, run now to get yourself the trial and be ready to have your jaw drop in awe. Rewired with Ableton, it is the most powerful tool to get over any creative block. It also does crazy (I mean it) sound design.

Adaptiverb

This reverb didn’t get the attention it deserved. If you’re not familiar with Zynaptiq, they really make state-of-the-art products. These guys are machines. Adaptiverb is hard to explain, so I’ll leave the descriptions to them, but suffice to say that it is not your typical reverb. It’s certainly a nice add-on to your plugin collection, as it can form creamy textures out of simple pads.

People

One of the things that really got me motivated this year was having clients who were interested in pursuing a long-term association with me. They’d come to me for all of their mixing needs so that they could focus their energies on recording new ideas. Some wanted their studio sessions arranged around songs. It’s great to have multiple contracts with someone, because you start by working with a reference artist, until eventually that shifts and the producer starts referencing themself.

It would be impossible to list all the clients I had in 2016 whose work I loved, but here are a few of the highlights that come to mind:

Pachyderme

From Argentina, Franco worked with my buddies at 31337 Records, producing a superb palette of ambient sounds, intricately organized into a beautiful microcosm.

Kike Mayor

Kike has been one of my most loyal clients this year, as we worked together to define his sound as something “fun and sexy,” as we both liked to call it. Kike’s style is hypnotic and catchy, and he always comes to me with projects I love.

Debbie Doe

Debbie had a breakthrough this year, as she managed to pull her very first project together and nail down a growing number of important gigs. This Lebanese-Montreal artist is not afraid of reaching into her Arabic influences to craft some exotic moods.

Ghini-B

Another very serious producer from Italy/France who booked me regularly to handle mixes and mastering for his music. He’s a nerd collector with a massive modular set-up, and he prefers focusing on designing quirky house instead of spending time on his computer.

Andrey Djackonda

From Moldova, Djackonda was a nice discovery for me this year. The guy makes really organic techno with dub influences. It’s been a headnodder for my mastering sessions. You know you have some groovy music when you start spending time shaping the track into these groove monsters.

Stereo_IMG

From Montreal, Stereo_IMG is a serious sound designer who builds weird devices to extract found sounds that are both beautiful and intriguing. Working with him in the studio turned some of his tunes into Audion-sounding gems.

Wiklow

A programmer and kind soul, Wiklow came to me for mentoring, and we spent the next 2 months discussing music philosophy and the mysteries of human behaviour. This fantastic trip of anything-but-music-related talks led him to create a beautiful EP that would make Jan Jelinek blush.

Ruslan

Ruslan runs a label in New York named Minim, and he has been one of the most supportive people for me this year. We worked together closely, talking almost daily, and it was wonderful to see him at MUTEK to dance to Barac’s set.

Dom Varela

A young producer from Laval who I’ve seen grow slowly, finally releasing his first track this year. It’s been a pleasure to coach him and work closely with him on his development.

Bmind

This was my most demanding mixdown this year, but man did it turn out well. Bmind is an artist I adore. His free-jazz perspective makes his music feel like a spiritual journey through an LSD trip. Nothing easy, but never flaky.

Mod303

Not to forget also 2 other clients who were super busy with me, Isaac and Luis.

These guys make albums in a matter of months, and each time, it’s spot on. Not only are they dedicated, but there’s a real depth to every song they make.

There are so many others I could mention, and I have to apologize if you’re disappointed that your name isn’t featured here. But the truth is that working with ALL of my clients has been amazing! 2016 has been an incredible year, and 2017 will be too, without a doubt.

Reverb Tips to Boost Your Creativity

December 13, 2016/in Mixing, Production, Sound Design, Tips/by pheek

This isn’t just another article explaining what reverb is and what it does. If you dig a bit, you’ll find all the technical facts and information you need out there already. So instead, I’ll focus here on the little tips and tricks I use daily that you can try right away. And I’ll invite you to reflect on what reverb can do for you and your music.

Why?

Because reverb’s primary role is to add depth to a song.

I’m talking in the technical sense, but also in the way its 3D-like effect can give your song a soul. No kiddin’. Have you ever watched a movie where one of the characters is lost in thought or reliving a moment? Very often, the voice will be drowned in reverb to evoke an internal feeling, something deep and subconscious.

There could be a correlation between the reverb effect and the womb, perhaps, where it emulates the way a fetus hears the world, as if under water. Whatever the reason, the sound of reverb in our culture pretty much always conveys something hidden or profound, and using it in your music can change things dramatically.

Pros. Adds mysticism, warmth, and smoothness to percussion and melodies. Reverb can round out transients and stretch the release of sounds, which can also add dimension and that wet feeling you hear sometimes in songs.

Cons. Some people prefer a dry aesthetic in their music, which can also work very well. If the music is played in a warehouse or other large venue, adding reverb could make it sound more imprecise or confusing, perhaps removing a certain punch. This is why reverb should be used with care if you’re interested in producing dance-friendly music.

There are different types of reverbs, and each one has different uses. Here are some explorative avenues for you to try. They’re suggestions to get you started, but you could end up taking them in a completely different direction. I always encourage people to test out a few things, and most especially, to try whatever is contraindicated or not advised. This is the best way to figure out for yourself why it’s not recommended, but you might also find that you can pull something out of it.

My favourite tips are:

Convolution exploration. Convolution plugins extract the reverb from a song so you can apply the resulting image to other sounds. In theory, a good image is a white noise spread in a room, so that its impulse can be analyzed. You don’t have to respect this though. You can basically drop any short or long sample to see how the plugin will analyze its impulse. You can extract a sound from an old pop song, movies, your iPhone, or anything else you can think of. You can even drop a pad with no reverb and see what it does. Sometimes it gives you weird results. Same if you use a percussive loop, since it has a rhythmic impulse.
Panning reverb. Using multiple send channels or busses, you can combine multiple reverbs to create your own personal desired space. Pan one to the right and another to the left. Adjust the pre-delay and decay, and maybe change one to a hall and the other to a plate. See what happens.
Reverb EQing. Abbey Road made this popular with their trademark sound, which added an EQ before a reverb. Generations later, reverb plugins now often come with their own integrated EQ. One tip to increase precision is to cut off anything coming in the reverb for percussion and pads as it tames any edgy or problematic frequencies.
Adding subtle automation. A reverb that constantly moves will feel alive. You can use automation on the decay and pre-delay. These two usually add a lot of space. They will give the weird impression of being in a room that’s shrinking or expanding, as if you’re moving around it with the walls getting closer and further away. Used well, it can be very psychedelic.
Multiband reverb. If you know how to split your signal’s in-frequency ranges, you could use a deeper reverb for your mids and a longer one for the highs. That can also be done with send channels, again where one filters out highs and the other filters out mids. This one is particularly effective with percussions, and it can add a really nice shimmering effect to them.
Resampling reverbs for convolution. Send a clap in your reverb experiment and resample it. That sample can then be dropped in the convolution. This will usually reshape the sound, giving you more freedom than managing multiple reverb plugins at once (unless you have a good controller).
Gates and envelopes. These are a lot of fun on a reverb, as they can create weird reactions. Imagine a strong impulse that drops abruptly, or one that shapes in a off-rhythmic. They can add a nice texture to pads.
Infinite reverbs. There are a few reverbs that have this feature. If so, you can send any sound you like through them and it can become a pad or smooth synth. If you resample it yourself, it can be dropped into a sampler where you can play notes from it.
Reverb + Chorus = killer combo. Just try it, no questions.

As a gift, I made these two convolution images for you to use in your music. Should work very well in dub techno as well.

I hope this helps. Please share any ideas or tips you come up with!

Make Your Music Bucket List Happen

December 8, 2016/in Blog, Production, Tips/by pheek

We all have a bucket list of things we want to accomplish. In a recent music production webinar of mine, I was asked:

What does an artist with 20 years of work have on his bucket list?

Is there ever an end to new ambitions? I’d say that your bucket list changes a lot through time. I’ll discuss this a bit later. But first, I’ll try to give you some resources to help you achieve your goals (for 2017?).

What are the most common bucket list items I hear about? From the people on my coaching list, they are:

Finish a track/EP/Album.
Get signed to a label. Release on any medium (digital or analog)
Release on vinyl (my track, my EP, my album)
Get more gigs. Play abroad.
Play my first live set.
Collaborate with certain artists I love.
Start my own label.

You see, I’ve been there. These were all in my list of things I wanted to accomplish at the beginning too, though not necessarily in the same order. I started playing live before I thought I’d release on vinyl, but it happened. Then I wanted to do a solo EP, and then an album. At the time, they were released on CD (which was as big a deal as vinyl back then). The thing is that when you do one, you often want to do another soon after, to improve on the first. At some point, the “make it better” drive can become a bit more technical in nature, and you might want to approach your next release from a different perspective.

The direction you choose can lead you to aim for a specific label. I’ve tried to do an album for Kompakt, for example, but it led nowhere. The same for Force Inc. Basically, releasing on a specific label opens up a new network of contacts, a new pool of followers, a new territory. If you think strategically, picking a label properly can be extremely valuable for your career.

Now, let’s pinpoint some ideas on how to accomplish your goals. I’ve been in your shoes, and I’m happy to share my own experiences.

Finish a track/EP/album. This is the beginning, and it might be the most massive undertaking you’ll tackle. It’s easier for some, more complicated for others. And it won’t get any easier because you’ve finished one. Finishing a project can be a bit of an esoteric puzzle, as it’s evolving constantly as you go. That’s why I’ve published quite a few blog posts on the subject to help you. I’ve also posted a few videos on YouTube on how to start a track, and it’s mostly the same approach for finishing it. If you’re feeling desperate, I can always coach you personally too. For now though, I’ll just stress the importance of setting yourself a deadline. Asking friends to help you is another thing to consider. But above all, the most useful tip I could give you is to work with a reference track to find inspiration for your tracks’ structure. I’ve written this post about it to get you started.

Get signed to a label. Aside from making music, getting signed might be one of the greatest challenges faced by producers today. There are so many producers and so many labels that it can be overwhelming, and often discouraging. Matchmaking between you and a label can be a bit of a lottery, though I’ve tried to demystify the process for you in this post. As a label owner and manager myself, one of the things I notice the most is that people just don’t know how to sell themselves or how to approach labels to get their attention. You have to see this as job hunting: be professional, try to create a real bond, build friendships, and commit to making it happen. I emphasize the commitment part, because too often people try to reach out in all directions instead of focusing on the right ones. That is a no-no. You have to spend time searching for a label, because getting the fit wrong is a huge deal-breaker.

Release on vinyl. Focus on getting signed first. After, if you can find a label that releases vinyl, this can become possible. I say this because you need to keep a few things in mind: labels don’t release you for fun, and they especially don’t want to lose money. Some distributors will refuse to carry certain releases if the artist has no profile. So if you can release digital first, create a buzz and expand your online presence, this will become more appealing for vinyl labels and distributors. Making music that’s DJ-friendly will also make it easier to get attention.

Get more gigs. This one is difficult, but following this logic could help. Clubs will book you if you bring people in, and therefore sales. If you go out a lot and have a network of people who party with you, this is a good start. Having a great Soundcloud profile isn’t enough to get you a booking. You might be great technically, but it doesn’t mean that people will show up. You need a certain buzz or some releases. Invest yourself in playing a lot, even the boring gigs, and make sure to make tons of contacts. Every extra contact has the potential to lead somewhere. I remember once I was super nice to a guy who came to say hi after one of my gigs, and it made him so happy. Months later, he contacted me for a really great gig… karma!

Play my first live set. This will happen once you understand how to finish tracks. You can then convert your tracks to a live set. If you can learn to jam, this is the best way to get started. I plan to cover this topic in another post soon. Stay tuned.

Collaborate with certain artists I love. This will sound too good to be true, but there’s nothing like trying to meet artists in person first. It’s true that with much persistence, you could make a lot of online connections through Facebook or Soundcloud. But meeting in person is the only way to know if you might really have an affinity with him/her. Imagine that your hero turns out to be a dick, for example. That’s not a great investment of your time and energies.

Start my own label. This has become easier than ever, which is why there are so many labels out there. If you dig a little, you’ll find all the details on how to get started. But here’s an important tip: don’t start a label because your music doesn’t get attention. If it doesn’t, there might be a good reason for it (ex. badly mixed or weak content). Also, don’t start a label alone. Get help at the beginning.

So, to end where we started, what does my bucket list look like?

Actually, it’s pretty empty. I have ongoing needs and desires like anyone, but not really professional goals anymore. The things on my list are mostly related to my friends. Basically, I’m more excited to finish music and share it with my friends than to see it on vinyl or on sale. It’s weird to explain, but I feel more accomplished knowing that certain close DJ friends of mine will play it than by trying to conquer a market. It just involves so much hassle. It can take months or years for music to get out.

I still want to release music, but I’m mainly focused these days on the desire and need to share something, a story. Strategic releases still happen. But I’m more interested in working with friends. Collaborations are one of the biggest driving forces for me now. It’s this kind of special experience that takes me to the next level.

Photo by Gavin Whitner